Bill Bangham is working as a coach/mentor with Jennifer Nelson on her story she is doing in Santiago, Chile, as part of the Storytellers Abroad Workshop. [NIKON Z 6, VR Zoom 24-105mm f/4G IF-ED, Mode = Aperture Priority, ISO 8000, 1/100, ƒ/5.6, (35mm = 62)]

Having children in your twenties allows you to do more physically than in your thirties; studies show that living longer gives you an advantage.

A 2015 study showed that women who have their last child after age 33 are more likely to live to 95.

“For the unlearned, old age is winter; for the learned, it is the season of the harvest.” 

~Hasidic saying

When I worked on communications projects in my twenties, I was trying to cover the basics. I didn’t understand how any of what I was doing was helping the bigger picture.

Financial experts tell you to put money away early because it compounds interest over time.

While we often only look at money, we have experiences that go into our “EMORY BANK” daily. That, too, is growing with compounded interest.

At the age of twenty, I am just learning to shift those gears, and now, in my fifties, I am looking around and seeing those around me in the race. I look for opportunities.

Clients

When you hire someone new, they have unique things to bring. Their youth and lack of experience are likely flexible because they are not locked into a process.

When you hire someone with experience, they bring all that to the table. They can anticipate your needs better than you can often. They have been there before. Just because they are older doesn’t mean they are not flexible. Usually, those with experience are more flexible. They made the mistake in the past of not listening to the client when they should have.

Creatives

Never be ashamed of your experience level. Use whatever you have to your advantage.

When you are young, you realize you don’t have experience. That is OK. Many clients want to give new people a break to discover new talent.

When you are old, let the client know you are taking care of them. In your correspondence, use all that experience to ask better questions to help the client achieve their goals and to let them know you are thinking ahead and anticipating them.

“Getting old is a fascinating thing. The older you get, the older you want to get.”

~Keith Richards

One of the most significant advantages I have found for using the Database of Photo Mechanic Plus compared to Lightroom’s Library is not having the original file connected to the computer when doing searches.

[!] is the symbol you see when your originals are not online when using Lightroom. While you can see a small thumbnail, you cannot zoom in and see details of the photo unless you have the original image online.

With Photo Mechanic Plus, if you have put the image into your database and it is not online, you get a yellow circle in the right-hand corner next to the filename as in the photo above.

When I look for a photo, I first want to know what the image looks like. While you can look at the picture in Lightroom as a thumbnail and full size for one photograph at a time, you cannot look at them at 100% unless you brought them into Lightroom at 1:1 in the “Build Previews” during the import.

The tips for Lightroom say: “The best option to pick is Auto. With Auto, Lightroom builds previews that match your monitor resolution. Lightroom takes longer to build Standard previews than to create Minimal or Embedded & Sidecar previews. But the benefit is that the Library module runs much faster.”

One of the main reasons so many photographers use Photo Mechanic with their Lightroom is that when it comes to culling RAW images, it is so much faster.

In my opinion, it is the same in the catalog.

I like that I can zoom in 1:1 even with the images offline.

If you want to do this with Lightroom, then you have to select 1:1 when you ingest into the Library.

I love the Catalog function of Photo Mechanic Plus.

I have found that when you take advantage of some features, Photo Mechanic Plus makes the images more valuable.

When you INGEST, be sure to rename your files to a system that works for you and, at the same time, apply what I call the IPTC template for your photo shoot.

Your camera may use the same file names over and over after each format. I recommend using the Date+Time shot as the file name.

Go to the IPTC fields and fill in all the fields you will use for all your photos. Things like your name, address, that you are the creator and most crucial copyright information.

I recommend that you use this function under the location if you have a camera that can capture GPS. It helps when applying the IPTC. You can now know where you took all the photos. I click on the world, and it will look for the GPS data when it is green.

Once you have all the essential information, go and save this as a template. I have many templates because there are some places I regularly go where I need to change a few things. Say you always shoot college sports. Then that location, some of the captions, and even keywords will be the same. Maybe you shoot a wedding at the same venue. Save that venue.

If you have been saving templates, your first step is to open the template and then modify it with the specifics for the caption, keywords, or something else. If you always shoot at the same wedding venue, go in and put the Groom and Bride’s names in the caption.

Under “Edit>Settings>Set Code Replacements,” you can select a TXT document. You have two columns. When you first type on the document, put in a shortcut like “bride” and then “TAB” and write the bride’s full name. Now imagine complicated spelling. This will save you a lot of time.

When you hit “RETURN,” the next row does the same thing by saying “groom.” In sports, shortcuts can be jersey numbers that will help you identify players and their positions in games.

Pay attention to the “Delimiter Character” left-hand corner of the Code Replacement screen. You put that symbol in front and behind the shortcut text. When you put the final symbol in, says the caption, the computer puts all that long text in. You can use a shortcut for a long sentence if you like. This is to save you time.

If you create a taxonomy of keywords using this outline without the numbering, this can be used in what Photo Mechanic refers to as a “Structured Keyword.” It will look like this below, minus the bullet points.

• North America
  • United States
    • Alabama
  • Mexico
  • Canada

You can use Microsoft Excel and create your list as well. A column and indent would be the B column and so on. If you save it as a TXT, it can be used as a Structured Keyword list.

Click on the drop-down menu on the right of keywords in the IPTC screen. Pick the Structured Keywords.

This is the default that comes with Photo Mechanic. I have written my own for different clients.

This lets you quickly add keywords to a photo.

When you have done this just once, the keywords will be under the Structured Keywords, so you don’t have to recreate it if you want to use the same or another one you created. It keeps those as another shortcut.

My last tip is that you can simultaneously apply any of these to multiple images.

Select all the images or selects and then CMD+I to bring up the IPTC. You change anything in this and then tell it to apply to your selection.

You can do the same thing by selecting images and CMD+M to rename all the photos you have chosen.

On average, going one image at a time can take about 5 minutes to write a caption telling us the Who, What, Where, When & How, as well as adding Keywords. But using code replacement, structured keywords, and applying those to multiples when you can–will save you an incredible time.

The last tip. Do this enough, and your speed will increase over time.

Lennox Boodram, a ministry partner, saved from drug and alcohol addiction, runs a Christian drug and family rehab center (Turning Point) that has been operating for the past five years. He is talking with some of the students from Cedarville University taking the workshop this week in Trinidad. [NIKON Z 6, 24.0-105.0 mm f/4.0, ISO 11400, ƒ/4, 1/250, Focal Length = 105]

When we run our Storyteller’s Abroad Workshops, we teach how to listen and ask questions, followed by more listening and asking even more questions.

I believe this is the step more people miss than any other part of the process of telling stories.

What are you listening for?

I do this with all my clients, no matter the project. Before we even tell a story, we ask the organization/client what problem they need to solve. If we do our job as professional communicators, what will success look like to them?

Often I must start with other questions to finally get to the answer to the first question.

Who is the audience?

You would be shocked when you discover often they have never thought about who they are trying to communicate with. It is much easier for any communicator to know if they are speaking to a child or an adult.

Call to Action?

What do you want them to do once they have heard this story?

Where in the process are YOU working?

Often you are just part of the story process. They need you to take a photo of the groundbreaking. Your image goes along with the written story.

In this case, I want to know if the photo is online, used in print, or just how big it will be. This could influence what resolution I need to shoot the picture.

When I set up the photo for a groundbreaking, it helps to know who all the people are in the image. Sometimes it is better to have people line up in order of importance based on how the caption is written.

The client has identified a person for the story.

When we do the workshops, we talk to the team to ask how we can help them. This usually involves a few meetings where we find out about one significant initiative. They are raising money for the hospital to be updated. It hasn’t had any updates for more than 40 years.

The team has identified some former patients who received care in the past. Some of the workshop participants will now help tell those individual stories.

This is often how to say a producer is hired. They ask some questions to help them get up to speed on the strategy and know how this person’s story helps raise funds for the hospital.

Our storytellers ask their subjects to tell them their stories. Most of the time, they listen about how they had a problem for which the client helped them.

I like to try and get the story into a basic storyline that works within one sentence.

• The SUBJECT had this PROBLEM.
• The CLIENT had a solution.
• The SUBJECT took the advice and
• PROBLEM was solved.

Before recording with video or writing the story, I verify with the subject if I have the story correct. I tell them their story.

Now when I work on capturing the story through quotes by writing, video, or audio in addition to visuals, I am very aware of who the audience is and what I want them to be able to do once they have seen the story.

In journalism, I want to inform the audience so that they understand the problem. Often that is where I stop. There was a fire, and people lost their homes—end of the story. I want the public to be informed so they can choose how to respond.

In advocacy work, I am taking it a step further and saying they can give to the Red Cross and help people like this family who lost their home.

All through this process of listening, you are trying to understand your role as a communicator. You should know your part and be able to tell anyone what you are doing and why.

Remember, the role you play is not defined by you but by the client. Your job is sometimes to help the client know what you need to know to help them achieve their goal.

Often you will discover that if you do your job as a communicator, you have to help the client understand they need a strategy and that the tactic you are doing for them helps to achieve their goal.

When we first start to work, sooner or later, most of us hear from our bosses, “That’s not YOUR job.”

The other mistake we make is when we push back and say, “That’s not MY job.”

We soon learn that the person paying us determines our role. That is why virtually every good job description has, or should have, a clause that reads, “Other duties as assigned.”

If you don’t like what they are asking you to do, you have two choices; 1) comply, or 2) quit.

Many of us then dream of being our boss one day. When you become your boss, you join 54 million other people who enjoy the flexibility and perks of working independently. However, it is a mistake to think you have no boss.

Your boss, in many ways, becomes the customer/client. Following the money trail will reveal who you must please to earn a living.

You are always in control. You choose what you will and want to do. Sometimes quitting is necessary. Sometimes entrepreneurs fire clients.

Missionaries & Nonprofits

When you go to supporters and raise funds, you tell them what you will do with their money. You must be ethical in your fundraising. It would help if you were transparent. There are even laws about where you spend that money.

Churches define missions and ministry differently. They are not interchangeable.

Missions are about being outwardly focused. This is all about reaching out to those outside the church and bringing them inside the church to be members.

Ministry is all about being inwardly focused. This is all the programming you do for your members. Bible study, choir programs, worship services, and small groups are just a few things you do for your members.

No matter what you are doing, you must be clear about the funds being raised.

While I will talk mainly about missionaries, it applies in many ways to any nonprofit.

The very first missionary of the church was the Apostle Paul. He went to a new community and spoke to them about Jesus. Many believed that once there was a core group, Paul moved on. He had accomplished his mission.

Those local groups of Christians may have Paul come back and speak occasionally, but for the most part, his goal was to tell enough people about Jesus and form a group that would become a church.

Those who supported Paul were supporting him in that process. They were not helping him to become a pastor of that local group of believers.

Today, many missionaries struggle with what I call the grey area. What is the difference between, say, a pastor and a missionary?

Follow the money is how often this is distinguished. If a local group pays you, you are doing ministry most of the time. However, if a group delivers you from a different location, you are most likely doing missions.

It is about establishing a process to fund you.

I find many missionaries need to be told, “That’s not your job!” The sad thing to me is there are many ‘missionaries’ who lack accountability to their supporters. They are so far removed that seldom are their held accountable. I often comment that some of these missionaries could never survive back home.

When a person wants to be a missionary, they have two choices. To become an employee of a mission agency or to raise their funds. If they are employees, the organization monitors them and even visits them on the field.

So many who raise their funds lack clarity of their job role regarding their funding.

Over and over, I work with mission teams overseas. I ask how I can help with their marketing pieces. Often they bring up ideas that are not about the supporters supporting them to do missions.

People who support missionaries are giving to have them do like Paul. They offer to pay for his living expenses and materials needed to carry out his role as a missionary. They are not giving money to pay a local pastor through them.

The local congregation, for the most part, relies on their people to give to build a building. People from outside may want to give to the building fund, but this is the exception, not the rule.

Now supporters will help build a church building, a hospital, and even a school to support missionaries. A missionary lives in a small apartment with their family and needs a meeting place to host people. That is often where supporters will help them “get started,” but once they have a small congregation, most supporters see that as the locals now doing the same thing, they are expected to do in their local churches. It is called growing up.

Most working professional communicators talk about how often people come to them wanting a brochure. A good communicator will ask questions like this:

• Why do you need the brochure?
• What is the brochure going to help you to accomplish?

A few questions in, and most communicators uncover a total lack of a strategy.

Strategy is an overarching plan or set of goals. Changing strategies is like turning around an aircraft carrier—it can be done but not quickly. Tactics are the specific actions or steps you undertake to accomplish your strategy.

A brochure is a tactic

While working for the International Mission Board during the 1980s, the president was Keith Parks. The biggest thing Parks did was to have the organization revisit its purpose.

Like the Coke commercial in 1985, “I’d like to buy the world a Coke,” Keith Parks wanted to teach the world about Jesus by 2000.

This would change their tactics. With the help of David B. Barrett, who wrote the “World Christian Encyclopedia,” they came up with a formula. The missionaries could move on when they had more than 2% of Christians. The local congregations should have the resources to reach out to their communities.

Parks realized too many of their “missionaries” lost sight of their call. They were living in places that had enough churches. They were sending out their missionaries.

They started pulling people from places they said had reached their goal and moving them to areas unreached.

There was a lot of pushback because these missionaries loved their lifestyles. Not much different than their supporters. They were acting as pastors of large congregations. They were no longer outwardly focused.

What prompted this blog post

For the past several years, I have been visiting the locations where we would be doing Storytelling workshops. On each visit, we met with the local missionary team to see what they needed help with and who would make for good stories to communicate their needs.

Every time, at least one person wanted us to do a story on a local person or project, who had nothing to do with what supporters give money. One missionary wanted to tell a story of a congregation pastor who wished to cash to add to their building.

This would be like Paul saying to his supporters to give money for a group of believers to call a pastor. That is about being inwardly focused and doing ministry and not outwardly focused missions.

If the missionary wants help to tell a story of a deaf community of nonbelievers and they need money to start a school to teach braille, then that is their role. Missionaries are not funded raisers for local congregations.

When asking supporters for money

Always know your role and what you are asking people to support. Be sure you have clarity in this process.

With nonprofits, you need to know the purpose of your nonprofit. You need to know your role within that nonprofit. You also need to know when you reach your goal, your nonprofit needs to close down or find a new vision.

Say your nonprofit is putting in wells to help people have safe drinking water worldwide. That goal most likely will never be reached.

If you are to help eradicate Guinea worms around the world, then you might be very close to reaching that goal. The Carter Center has that as one of its objectives. I think they only lack Ghana in the world to finish.

Fundraising works when you communicate a need to a supporter. Seldom do supporters give to wants.

Keeping track of your photos has never been more accessible or more affordable.

First, let me give some background on how we got here today.

He started the company in 1996 after his initial exposure to digital photography after his previous job showed him a need for improved image quality and workflow solutions.

Dennis is co-author of the award-winning game Dungeon Master.

Dennis released the first version of Photo Mechanic in 1998. An instant classic was born. Because everyone in the photojournalism business used IPTC standards, Dennis also became an accidental expert on metadata, incorporating tools like batch captioning and variables in Photo Mechanic to simplify and expand the application and usage of metadata in photography.

Photo Mechanic isn’t just for photojournalists; its speed and organizational tools now help all professional photographers work faster and more efficiently. For over 20 years, Photo Mechanic has remained the go-to software for professional photographers worldwide.

Like me, you have been embedding your photos with metadata. You most likely have a vast library of digital images. A card catalog system for all your photos was missing for many years.

On February 19, 2007, Adobe introduced Lightroom, which had a Library module. While the Library module of the program is a catalog, it doesn’t work for me for several reasons.

Lightroom VS Photo Mechanic Plus

• My Lightroom has RAW images that were ingested and therefore takes a long time to bring up galleries and click from one image to the next.
• All the images are RAW in Lightroom, and when I am in a hurry and need a photo, it needs to be a JPEG, not a NEF or RAW image.
• Every time I finish processing all my NEF Nikon RAW images in Lightroom, I export them as JPEGs to a folder that is given to the client, and I have them on my hard drive. I include all these processed folders of JPEGs into my Photo Mechanic Plus catalog, which is now faster to search and retrieve images
• Photo Mechanic Plus is a one-time fee and not a monthly subscription.

Photo Mechanic Plus

Photo Mechanic Plus is a new application that includes all the speed and features of Photo Mechanic with the addition of a premium image database for making catalogs of every photo you’ve ever taken.

• Scroll A Million Photos Without A Pause
• Search gives you the power of simple or complex searches to find what you’re looking for across multiple drives.
• Craft exact advanced searches and then save them always to be able to find what you need
• Browse by date, camera, lens, rating, color class, anything you need!
• Use, search, or browse multiple catalogs at once. Keep yourself organized among several projects or search through everything!
• Use collections to combine images from multiple folders or drives into cohesive units to keep yourself organized or present to clients.

New License
US $229.00
Upgrade from Photo Mechanic Version 5
US $179.00
Upgrade from Photo Mechanic Version 6
US $90.00

Go here to learn more!

Can you imagine what life would be like without photography? Social media has helped evolve this art form. So if you’re looking to take great photos and commemorate your senior year, you must check out these Instagrammable places in Atlanta. Little Five Points is one of Atlanta’s hippest neighborhoods. Shoppers head to Moreland Avenue’s indie stores for offbeat vintage clothing, vinyl, and fabulous gifts. At the same time, young locals hang out at the dive bars, burger joints, and Ethiopian and vegan eateries that line the surrounding streets.

It has been described as Atlanta’s version of Haight-Ashbury, a melting pot of sub-cultures and the Bohemian center of the Southern United States.

Little Five Points is one of Atlanta’s best neighborhoods for viewing street art. Unlike most of Atlanta’s neighborhoods, the street art in Little Five Points is highly concentrated in a compact, quickly walked the area. 

When I talk to seniors, I let them pick the place. This way, the location is something that means something to them. Zahara wants to work in the film industry. She is looking at colleges around the country that will help her achieve her dream.

If you know your kid’s interests, as we are with our daughter, who is in her senior year of college, then you know how much they love this area of Atlanta.

The Krog Street Tunnel, located under the CSX rail yard, is a tunnel in Atlanta known for its street art. The tunnel links the Cabbagetown, Reynoldstown, and Inman Park neighborhoods. It is the premiere dank graffiti pit in Atlanta. When the tunnel isn’t full of idling cars in rush-hour traffic, it’s a photoshoot destination, a hip-hop music video staple, and the latest extension of Atlanta’s Beltline project.

The artwork around Atlanta has exploded, giving you numerous locations for photo shoots.

Where in town would you like to be photographed? This is an excellent time of year for doing senior photos. Give me a call.

Let me know your favorite location where you want to be photographed, and tell me what props you will bring. Maybe you play an instrument or play a sport. We can incorporate all that to capture your personality.

Here is a link to my main website and more senior photo examples.

Your greatest friend when creating a website is the 3″x5″ index cards.

Your first page will have these essential elements.

You will have the name/logo for your business. You will state the problem that the customer has and your solution. The best place to put a call to action BUTTON, which will be a link to another page, is in the upper right-hand corner. This should be on every landing page you create. Please don’t make people look for it.

The call to action is always a way to contact you and get the ball rolling on the problem they need you to help solve.

Here are some descriptions I found on some websites:

• A unique law practice led by Dr. _____, attorney and board-certified Neurological Surgeon.
• Telling your story through classic, joyful photography & heartfelt films
• Atlanta Lifestyle Family Photographer

Now compare those to some of these:

• We provide back-end support so you save time.
• Are you wasting time with administrative work?
• Training IT professionals to become excellent at service and support.

Can you see the difference? That first set is pretty vague regarding the client’s problem and what they are offering. Use this tagline to separate yourself from your competition.

The Big Secret

Believe it or not, even if every business in your category provides 24/7 service, if you are the only one with that on your website, particularly in the tagline, you will get more business when that is what someone needs. They need you at some odd hour of the day. They will call you first because you are open.

So, where is a great place to see good taglines? One place is newspapers and magazine article headers and photo captions.

Another place is to look at Social Media and those clickbait ads.

Clickbait works. Whether we like it or not.

People hate the idea of clickbait. But they are appropriately used – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated world.

The ‘cliffhanger’ or curiosity gap is one of the most potent headline formulas. It uses pattern interruption to shock or surprise us, forcing us to click to uncover the reason.

A good tagline for your main page is about getting at the heart of the issue for the customer.

This may be enough for them to go and click on the call to action, which is a Button/Link to a contact page.

You may want to gather more information, but remember too much, and you will turn them off. They understand you need the information to reach them, but do you need all that information that would be great to have but not necessary to start the ball rolling?

On this blog website, I have at the top what I refer to as the navigation tools for the user. Suppose they click on my logo that takes them to the home page. Since some people are text-oriented, I also have a Home link that is text. I also have links to:

• About – Bio
• Partial Client List
• Testimonials
• Contact
• Social Media
  • Facebook
  • Twitter
  • Instagram
  • Vimeo
• Search – to search for topics in my blog

My main website has similar navigation at the top.

I have also created a rotating front page that addresses four main areas where I get hired.

• Video
• Corporate
• Headshots
• Humanitarian

I am now writing the code to make the contact link in the navigation bar have a colored box around it, as I have on each rotating page where I have a red box at the bottom to learn more about those categories.

I highly recommend using the 3″x5″ cards. Now while you can have a website page that you scroll down through, be sure your main page and all landing pages have the pertinent content, as we like to say, “Above The Fold.”

In the early days of publishing, “Above The Fold” was a term used for content that appeared on the top half of the front page of a newspaper. Today, the fold no longer refers to an actual fold in a newspaper but the bottom of a browser window, or approximately 600 pixels from the top of the page.

Every Page Tips

• Remember to be sure the title of each page clearly defines what it is about.
• Have good navigation.
• Always have text that addresses the customer’s issues and how you will solve them.
• Call to Action – except on the one page that is the contact page

Lead with those items and then give them supporting material as to why you are the expert on their issues.

I highly recommend you register a domain name and use this with your website and your email.

I don’t get paid for recommending Godaddy, but this is what I use.

They recently have changed their Logo, so I just showed you some that you may have seen through the years.

I use my name as my URL. If I wanted to create something I would later like to sell as a company, I might have come up with another name. However, if you go that route, you will need to register your business name with your state.

Once you have your domain name, think of it like a P. O. Box. You tell people to send things to it and to reach you to go there. The cool thing is you can keep this URL/POBox no matter where you live. You can later move to Europe and save your exact domain name.

If you get this with Godaddy, email service can also be used. You can pay them for their Microsoft Office 365.

Since you will now have your domain name, you can keep your email address as I have through the years and change providers. I started with CompuServe and have used just about everything you can think of, but all my clients and potential customers all had the same email.

If you have Gmail, for example, you can keep your Gmail email and mask it with your domain name email. If you use Godaddy to set up your domain name and have Gmail, here are those instructions.

Now you know how to create a domain name and how you can also use that domain name for your emails.

This will help you as you start to organize your content for those customers whose problems you are solving or making their dreams come true.

For more than 20 years, I have been creating websites, and today the process is easier than ever before. I recommend starting with the accessible version of WordPress. But today’s blog post discusses what you need to work on before you click on that link to begin the process.

To have an effective website, you must start at the end, not the beginning.

What are the needs or wants of a customer that you can fulfill?

I have identified “Actors and Business People” as my customers needing a headshot today. The competition is fierce; to stand out, a person needs to look their absolute best.

You may have a few different specialties, but for this exercise, let’s pick one. I am using headshots. Why do those people need headshots?

For Actors, a headshot should show casting directors both the intangibles and tangibles of you as an actor: how you look on camera, your essence, energy, and personality. Casting directors want to see who you are, what you bring to the table, and why you’re worth bringing in for an audition.

For Business People, a headshot conveys your professionalism. If you look professional, potential clients, investors, collaborators, etc., that don’t know you personally will be more likely to agree to that first meeting. A good headshot gives people an idea of your personality before they meet you.

You may need to research your topic. Just go to Google and ask questions like, “Why do I need a headshot?” or “Why do actors need a headshot.”

A fundamental problem and crisis are that not having a headshot makes people need one for their careers.

Once you have that basic need, understand how that problem is for the customer. It would help if you then made the situation even worse. Look at this plumber’s website.

Notice how they take plumber issues and create more of a crisis.

• QUICK
• FAST
• SAME DAY SERVICE

If you go to other plumber websites, they may do the same thing, but do they have their emphasis on being there right now for you? Just a side note, the Pink thing helps them also stand out. You see their Pink Vehicles all over Metro Atlanta. They stand out.

A lot of people have a fear of having their picture made. Maybe in your text, you can talk about how you have a solution to put your clients at ease and make this an enjoyable experience.

We haven’t even looked at the WordPress website page. We are still identifying what customers are looking for to meet those needs. Once we have a clear idea of what this is for us.

Everything is created to help to entice and help those potential customers to consider you as the person they have been looking for all this time.

“Customers count on you even more than usual during a crisis. Find that crisis & you have found your business.”

Stanley Leary

This is not the only way to create a company. The other is to be like Disney’s tagline: “Where Dreams Come True.”

“revolutionary and magical product that is literally five years ahead of any other mobile phone.” 

Steve Jobs

The 2007 Steve Jobs iPhone presentation is probably one of the most outstanding business presentations. The reason is it was rooted in the storyline.

“Today, we’re introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone–are you getting it? These are not three separate devices. This is one device, and we are calling it … iPhone.”

Steve Jobs

Your customer doesn’t care about a product or an idea unless it solves a real-world problem. Jobs did an excellent job describing the other solutions on the market and how they didn’t provide a good solution. He made all his competitors the villains in the story.

He then went on to demo how the iPhone solved these problems. Steve Jobs was always about simplicity for the user.

FOMO is the Fear Of Missing Out. You create a desire for something that your customer dreams of having.

There you have the key ingredient to a powerful website. Know your customer and what you can do for them to make their life better. If you cannot do this, then everything else in website design is pointless.

Bill Bangham and James Dockery review Jennifer Nelson’s story during our Storytellers Abroad Workshop in Chile. [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 3200, 1/100, ƒ/5.6, (35mm = 28)]

When and if you ever get the opportunity to have your work reviewed by people you respect–Do It!

How you got into this profession will determine how you might proceed. Also, you need to be aware of the perspective of the person doing the critique.

If you are talking to a journalist, they tend to see themselves as the arbiters of truth. They will want you to answer the questions about the story.

These are tips for you to be ready for a review. Let the person who is doing the review do all the talking. They will ask you questions and keep the answers short and to the point. These are some topics that I think will help you be prepared.

Journalism

• Who is it about?
• What happened?
• When did it take place?
• Where did it take place?
• Why did it happen?

Some authors add a sixth question, “how,” to the list, though “how” can also be covered by “what,” “where,” or “when.”

Public Relations & Marketing

I have found that many with a journalism background seem to struggle with the concept of starting with the Audience and not the Subject.

The other aspect of PR & Advertising is a “Call to Action.” Journalists are informing the public, whereas, in PR & Advertising, you are trying to get people to take a specific action. Often it is just to buy this to solve your problem.

First, I think the best place to start is, “Who is your audience?” If you work for a newspaper, you must expand on this and describe your average reader.

If you are working for a non-profit to raise funds, then say this is for our supporters and potential supporters.

Second, can you tell me why the audience should care about this subject?

Third, give me the Five W’s and the H. Tell me the story of the subject as briefly as you can.

Fourth, tell me your call to action for the audience. Now that they have heard this story, what are they supposed to do?

What everyone wants to have to happen with any work in communications is for it to do its job––Communicate. That means when a reader is turning the newspaper or magazine pages, they don’t have you next to them filling them in. The work must do it without your comments.

Listening in on a critique is also a great way to learn if they let you. We all have similar habits that can be corrected.

Another thing to remember is you may disagree with the critique. This is where if you are smart, you will get others to review the work. If others say similar things in their feedback, you need to change, which wasn’t a bad review.

The purpose of getting a critique is to make you a better communicator. Remember, “Iron Sharpens Iron.”

There is a famous group that called themselves the Inklings.

From Wikipedia on the Inklings

The Inklings were an informal literary discussion group associated with C. S. Lewis at the University of Oxford for nearly two decades between the early 1930s and late 1949. The Inklings were literary enthusiasts who praised the value of narrative in fiction and encouraged the writing of fantasy. The best-known, apart from Lewis, were J. R. R. Tolkien and Charles Williams, and (although a Londoner) Owen Barfield.

“Properly speaking,” wrote Warren Lewis, “the Inklings was neither a club nor a literary society, though it partook of the nature of both. There were no rules, officers, agendas, or formal elections.”

Readings and discussions of the members’ unfinished works were the principal purposes of meetings. Tolkien’s The Lord of the Rings, Lewis’s Out of the Silent Planet, and Williams’s All Hallows’ Eve were among the novels first read to the Inklings. Tolkien’s fictional Notion Club was based on the Inklings. Meetings were not all serious; the Inklings amused themselves by having competitions to see who could read the notoriously bad prose of Amanda McKittrick Ros for the longest without laughing.

I have a small group doing the same thing with communication projects today. We are FOCUS—Fellowship Of Communicators Uniting Socially.