“That’s not your job!”

When we first start to work, sooner or later most of us hear from our bosses, “That’s not YOUR job.”

The other mistake we make is when we push back and say, “That’s not MY job.”

Nicaragua [NIKON D5, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 100, 1/640, ƒ/4, (35mm = 95)]

We soon learn that the person paying us determines our role. That is why virtually every good job description has, or should have, a clause that reads, “Other duties as assigned.”

If you don’t like what they are asking you to do you have two choices; 1) comply, or 2) quit.

Many of us then dream of being our own boss one day. When you become your own boss, you join 54 million other people who enjoy the flexibility and perks that come from working independently. However, it is a mistake to think you have no boss.

Your boss in many ways becomes the customer/client. Follow the money trail will reveal who you have to please in order to earn a living.

You are always in control. You choose what you will and want do. Sometimes quitting is necessary. Sometimes entrepreneurs fire clients.

Nicaragua [NIKON D5, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 32000, 1/100, ƒ/14, (35mm = 24)]

Missionaries & Nonprofits

When you go to supporters and raise funds you are telling them what you will be doing with their money. You must be ethical is your fund raising. You must be transparent. There are even laws about where you spend that money.

Churches define missions and ministry differently. They are not interchangeable.

Missions is about being outwardly focused. This is all about reaching out to those who are outside the church and bringing them inside the church to be members.

Ministry is all about being inwardly focused. This is all the programing you do for your members. Bible study, choir programs, worship services and small group are just a few of the many things you do for your members.

No matter what you are doing you must be clear as to what the funds are being raised.

While I am going to talk mainly about missionaries it applies in many ways to any nonprofit.

The very first missionary of the church was the Apostle Paul. He went to a new community and spoke to them about Jesus. Many came to believe and once there was core group Paul then moved on. He had accomplished his mission.

Storytellers Abroad Workshop Bucharest, Romania Herăști, Giurgiu, Romania [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 12800, 1/80, ƒ/3.2, (35mm = 15)]

Now those local group of Christians may have Paul come back and speak occasionally, but for the most part his goal was to tell enough people about Jesus and form a group that would become a church.

Those who supported Paul were supporting him for that process. They were not supporting him to become a pastor of that local group of believers.

Today, many missionaries struggle with what I call the grey area. What is the difference between say a pastor and a missionary?

Follow the money is how often this is distinguished. If you are being paid by a local group, then you are doing ministry most of the time. However, if you are being paid by a group from a different location then you are most likely doing missions.

It is about establishing a process to fund you.

I find a lot of missionaries need to be told “That’s not your job!” The sad thing to me is there are many ‘missionaries’ who lack accountability to their supporters. They are so far removed that seldom are their held accountable. I often comment that some of these missionaries could never survive back home.

When a person decides they want to be a missionary they have two choices. To become an employee of a mission agency or to raise their own funds. If they are employee the organization monitors them and even visits them on the field.

So many who raise their own funds lack a clarity of their job role as it comes to their funding.

Over and over I work with mission teams overseas I ask how I can help with their marketing pieces. Often they bring up ideas that are not about the supporters supporting them to do missions.

People who support missionaries are giving to have them do like Paul. They give to pay for his living expenses and materials needed to carry out his role as a missionary. They are not giving money to pay a local pastor through them.

The local congregation for the most part relies on their people to give to build a building. People from outside may want to give to the building fund, but this is the except and not the rule.

Now supporters will help build a church building, a hospital and even a school to help missionaries. A missionary lives in a small apartment with their family and they need a meeting place to host people. That is often where supporters will help them “get started”, but once they have a small congregation most supporter see that as the locals now doing the same thing they are expected to do in their local churches. It is called growing up.

Most working professional communicators talk about how often people come to them wanting a brochure. A good communicator will ask questions like this:

  • Why do you need the brochure?
  • What is the brochure going to help you to accomplish?

A few questions in and most communicators uncover a total lack of a strategy.

Strategy is overarching plan or set of goals. Changing strategies is like trying to turn around an aircraft carrier—it can be done but not quickly. Tactics are the specific actions or steps you undertake to accomplish your strategy.

A brochure is a tactic

While working for the International Mission Board during the 1980s the president then was Keith Parks. The biggest thing Parks did was to have the organization revisit their purpose.

Just like the Coke commercial in 1985 “I’d like to buy the world a Coke” Keith Parks wanted to teach the world about Jesus by the year 2000.

This would change their tactics. With the help of David B. Barrett who wrote the “World Christian Encyclopedia” they came up with a formula. When they had more than 2% of Christians the missionaries could move on. The local congregations should have the resources to reach out in their own communities.

Parks realized too many of their “missionaries” lost sight of their call. They were living in places that had enough churches they were sending out their own missionaries.

They started pulling people from places they said had reached their goal and moving them to places unreached.

There was a lot of push back, because these missionaries loved their lifestyles. Not much different than their supporters. They were acting as pastors of large congregations. They were no longer outwardly focused.

Storytellers Abroad Workshop in Lima, Peru [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 1800, 1/200, ƒ/8, (35mm = 24)]

What prompted this blog post

For the past several years I have been doing visits to the locations where we would be doing Storytelling workshops. Each of these visits we met with the local missionary team to see what they needed help and who would make for good stories to communicate their needs.

Every time there is at least one person who wanted us to do a story on a local person or project, who had nothing to do with what supporters give money. One missionary wanted to tell a story of a pastor of a congregation who wanted money to add on to their building.

This would be like Paul saying to his supporters to give money for a group of believers to call a pastor. That is about being inwardly focused and doing ministry and not missions that is outwardly focused.

If the missionary wants help to tell a story of a deaf community of nonbelievers and they need money start a school to teach braille then that is their role. Missionaries are not fund raisers for local congregations.

When asking supporters for money

Always know your role and what you are asking people to support. Be sure you have clarity in this process.

With nonprofits you need to know the purpose of your nonprofit. You need to know your role within that nonprofit. You need to also know when you reach your goal your nonprofit needs to close down or find a new vision.

Say your nonprofit is putting in wells to help people to have safe drinking water throughout the world. That goal most likely will never be reached.

If you are to help eradicate Guinea worm around the world, then you might be very close to reaching that goal. The Carter Center has that as one of their objectives. I think they only lack Ghana in the world to finish.

Fund raising works when you communicate a need to a supporter. Seldom do supporters give to wants.