This week I have done three different videos for three different local restaurants in Roswell, GA. This was my way of giving back and trying to help their people stay employed and pay their bills.
I created very similar format videos for each restaurant and there are some differences, but overall they are all telling customers they are open for carry-out only.
I posted them to my Vimeo account and I can track how many times they have been viewed.
Adele’s on Canton
Let me first share the stats for the most successful video is at the moment based on those who have seen the video. That is the one on Adele’s on Canton. First here is the video again and then the stats.
The view rate for your video is simply your views divided by your impressions. We count an impression every time the Vimeo player loads your video, either on vimeo.com or embedded, and we count a view every time someone hits the play button on your video.
Here is the video on Slopes BBQ and then the stats.
Last is my video for El Porton and their stats
What makes one more successful?
Sharing is the number one thing that is determining the success. There is one particular stat that shows by URL. Notice how many are on nextdoor.com. Those are posted by other to nextdoor.
I have been creating websites for clients as well as for myself since 1995. One major problem most people have with creating content is they do not understand why people aren’t calling.
Your mailbox works just like your website, Facebook, YouTube/Vimeo or other social media. It is an address.
If you want to get mail other than junk mail and bills then you have to market your address to the world or some category.
If you have a Facebook account then you most likely have friends. These friends are like a email list you might have in your address book for your email program.
Every time you post to your timeline those who are your friends and have you marked as someone to follow will get a message.
If you look in your profile you can see how many friends you have. Click on the “More” and then click on “Followers” to see how many people actually see your content.
This is where groups are important. If you are following the group guidelines and they let you post certain kind of posts then everyone in that group will see your posts on their timeline.
If you want people to not just see your content but share it as well, you have to ask them. Also you must make the post PUBLIC and not PRIVATE.
You can change privacy settings on an individual post that you want to make shareable by clicking the “Privacy” icon next to the post time stamp and selecting either “Friends” or “Public.” Select “Friends” if you want friends to be able to share the post or select “Public” if you want anyone to be able to see the post.
Tips to get people to Share
Make it easy for people to share your content. Any more than 2 to 3 clicks of a button, and it’s too much work to share your content.
Ask them to share it. Don’t make people remember that they could share your content, either. Remind them with a call to action. Pinterest pins with a call to action get 80 percent more shares. Tweets that ask people to retweet them get 51 percent more retweets than tweets that never ask.
Use images. Tweets with images are 94 percent more likely to be shared, and photos on Facebook get 53 percent more likes.
To get people to share your content you have to convince them first. Why should users do what you want them to do? Before a visitor is willing to complete a task, they have to recognize the need.
[NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 51200, 1/250, ƒ/8, (35mm = 24)]
My car loves to go to certain restaurants and El Porton is just around the corner from our home. I love good Mexican food and the staff at their know my order.
During this trying time of the COVID-19 Virus and restaurants having to close their dining rooms, I wanted to help them to continue to pay their employees.
During normal times we love to go out and eat to take a break from cooking. Now after self isolating for days many of us are wanting different food. Many restaurants are trying to stay open by offering carry-out and curb-side pickup.
Here some simple things to support your local businesses
Buy gift certificates – This is like buying stock in a company. They get to use the money now to pay their employees and you get to use the gift certificate in the future.
Buy merchandise – Buy T-Shirts and hats
Promote them – Give your favorite local businesses shout-outs on your social media channels
Volunteer your services – Maybe help pickup and deliver food to elderly
Use Credit or Debit Cards – When you do go shopping, use a credit or debit card instead of cash. Paper money and coins pass through so many hands and carry all types of germs. Limiting the amount of cash you use can help limit the spread of those germs, which is especially important right now.
Stay Home if You’re Sick – Don’t put others at risk if you’re sick.
Contribute to or start a GoFundMe campaign – Consider donating to an online fundraiser or starting one on behalf of a business whose sales have been wiped out.
Leave a Review – A great way to support small business owners is to provide review on Social Media
What gifts do you have that others would benefit from right now? I am not a cook. I am not a medical provider. I am a storyteller.
I know that most people could use help telling their stories. I also know that seeing is believing.
The first thing I lead with on my stories is how these restaurants are solving the audiences problem. That problem is cooking meals at home. There is a point for most people these days that they could use a break.
The second thing most people are interested in is how they can get some of their favorite restaurants food during this crisis, since they cannot go the the restaurant and dine-in.
One of my good friends Greg Thompson talked about him being taught the lesson of do what you are good at and let others do what they are good at on a mission trip.
While in another country the team he was working with were doing some construction. Up on the hill watching them were what they learned were the local construction guys who could use the work. They took up money and paid the guys to work and Greg then did what he was best at doing and that was taking photos.
I am sure you have been in Greg’s shoes as well. I know many of my friends talk about how they tried to save money only to have to call the experts sooner or later to do it right.
Two things I hope this time of crisis is teaching all of us. First know what you are good at doing and help others using those gifts of yours. Second, hire those experts who do it better than you whenever possible.
It is together we do community. While we all need to practice social distancing we can still call and connect with our neighbors.
March Madness means something totally different for 2020. Just a few weeks ago all of our plans were so different than what we ended up doing for this month.
I am watching so many of my friends and neighbors feeling the stress of the uncertainty that CORONA-19 Virus has brought to our lives.
I think this is the best time to reach out and help rather than looking for every way we can survive.
I work with restaurants most of my time. These past two weeks I have looked at local restaurants in my town and could sense how they needed our support. So I reached out to Slopes BBQ where my family has been eating ever since I moved to Roswell in 1993.
I asked Bob White if he would let me do a video to showcase his restaurant and team.
I realized that the number one thing they do is provide a service that meets a real need for many people. Most people get cabin fever and need to get out and they also get tired of eating their own cooking. For some people they don’t even know how to cook.
Here is the video I did to help remind those near Slopes BBQ that they are still open for carry out.
Do me a favor and share the video to your social media posts if you live nearby. Hopefully this will inspire others to help your neighbor.
Proverbs 3:28 tells us “Do not say to your neighbor, “Go, and come again, tomorrow I will give it”—when you have it with you.” In this verse, a neighbor is someone who asks for help. We are taught here that a neighbor is to be helped quickly, immediately. It also implies that our neighbor is someone we see regularly.
Operator Selection, Talent, Human Resources [NIKON Z 6, 35.0 mm f/1.4, Mode = Manual, ISO 50, 1/125, ƒ/6.3, (35mm = 35)]
Nothing can inspire you more than a crisis. The Chinese word for “crisis” is frequently invoked in Western motivational speaking as being composed of two Chinese characters signifying “danger” and “opportunity” respectively.
I had already scheduled some photo shoots this week that I was able to keep, we just took the opportunity to show how my client was responding to the COVID-19 crisis.
I work most all the time with a formal shot list or I have done something so many times that I know the list by heart.
I have had one list that is difficult. The team I am working with had this one category they called “Something that embodies”.
Labor Cost was one of those topics.
I went online and Googled and looked for images that others had done on the topic. This inspired me.
I wanted to get some small people figurines and thought of Hobby Lobby near me.
I called to see if they were open and they were. I went and found two sets of people. A Family and Young Adults was what I found in the store.
While there I went ahead and bought some matchbox style car and truck. I used them for the theme of “Auto Insurance”.
I then combined the two for other possibilities.
While shooting images is fun, the photos are not really all that usable without a caption and those important “Keywords”.
You can easily add keywords in Adobe Lightroom and here is a video showing you how to do this. Now when it is uploaded to an online library and someone searches, as long as I have created keywords in the metadata they are findable.
So for the past couple days I have been being productive and shooting images that will be used by some of my clients.
This has really helped me keep my sanity and keep me focused. While many are just seeing the “DANGER”, I have chosen to see the “OPPORTUNITY”.
Haley Newbold, team member at Chick-fil-A Roswell Corners FSU, expedites an order to customer in drive-thru. The Dining Rooms are shut down during the Coronavirus outbreak. Paul Joubert’s restaurant Roswell Corners FSU is on their third day of the dining room closed. [NIKON Z 6, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 100, 1/60, ƒ/5.3, (35mm = 98)]
I have really enjoyed working with the Flashpoint XPlor 600 HSS TTL to help with some of my tricky lighting situations.
By using the transmitter to change the settings on the flashes allows me to not have to stop shooting where I am standing and go and adjust each flash and then do more test shots. I can shoot and make the adjustments on the fly as they say.
The canopy had a white ceiling that I bounced off of to get an even light to shoot these photos you see here.
Behind the guys head is one of the lights. The other is near the passenger door of this SUV bouncing as well.
On the other side of the building was the window to the restaurant for delivering food. I didn’t have the same size canopy and used more direct flash that did catch a small overhang to bounce down as well.
At another drive-thru at a different restaurant they didn’t have the canopy. I just had my assistant man the off camera flash and stay about 45º from the camera angle. That usually meant I was on one side of the car shooting and the flash was on the other side.
I was shooting wide open at ƒ/1.4 with my 35mm and ƒ/1.8 with my 85mm. Since the flash is TTL it also is HSS. That stands for High Speed Sync.
I shot most all the photos on the overcast day with the strobes at shutter speeds of 1/400 up to 1/2000 with the flash.
Using Nikon’s software I can see how the camera was focusing. It was on eye-tracking. Here I zoomed in so you can see the focus point.
I love shooting at ƒ/1.4, but few images were as sharp as they are now with the Nikon Z6 mirrorless that has eye-tracking.
While shooting with the Nikon 85mm ƒ/1.8 lets me blur the background which helps you make the subject pop. Using the flash helps get a catchlight in the eyes on an overcast day. It also helps increasing the dynamic range.
Use wide aperture like ƒ/1.4 or ƒ/1.8
Use eye-tracking to get that precise focus on the eyes
Use Dehaze Slider in Lightroom – Helps bring back detail in hazy BOKEH
This was one of my favorite photo shoots. I loved the Dodge Viper for the lines and styling.
I recommend just having fun at your own house taking photos of some fun objects. I went to the local store and bought this car and then just had fun lighting it.
I even shot this on a super simple Nikon P7000 point and shoot camera.
I suspended one large 32″ x 40″ soft box above the car on a white seamless.
After shooting with simple lighting setup I decided to ad some color.
So I added some blue and then tried red.
This is so fun just to take a model car and just have fun seeing what you can do with just a simple light and white background.
I put this last photo in for scale. I don’t think the local store has sold out of car models. Next time you are buying toilet paper during our coronavirus social isolating crisis, pick up a car and have some fun with your camera and a simple one light. Use a white sheet or since the car is so small, maybe just a pillow case and create some fun images.
I am often being asked to do an environmental portrait of a subject. I do a variety of photos from posed to them doing something.
Here I have assembled some examples of shots I would look to do for a person being featured. I ask them about their hobbies and what they do at work and then we shoot everything I can do with the time I am given with the subject.
Every thing we can think of we try and capture some images of him doing.
You cannot settle for one photo and that is all you give an editor. You need to mix it up.
Here I have the logo for Chick-fil-A in the background. I like the photo, but thought it might be too blurred.
Before you arrive have a call with the editor or writer that will tell you everything they know about the person and what the story is that they are writing.
Next call the subject and talk with them telling them what you have been asked to do. Then ask them about their hobbies and interests and anything else you can think about that would work for possible locations for photographing them.
Then get as much time as you can so you can capture as many of these as you can do. Prioritize them so you get the ones you think are best and if you run out of time that the best ideas are the ones you will capture.
The other day I was processing some of my thoughts with one of my mentors Greg Thompson.
Greg Thompson retired last year from Chick-fil-A where he was the senior director of corporate communications. Prior to joining Chick-fil-A, Greg spent 25 years in various global communications management roles for IBM in the U.S. and Asia, including more than five years living in Tokyo, Japan. Greg joined IBM after a career as a photographer, sports writer, political writer, editor and bureau chief for three newspapers and The Associated Press.
I was getting really frustrated with some people who were not refining the story, but rather expanding the story. So, I made a comment that I thought writers were used to being able to make changes up to the last minute. Greg said that in his years of experience it was not due to being a writer, but to being indecisive.
I have been working with our Advanced Storytellers workshop to Nicaragua. The biggest thing we are doing on this workshop is inviting the participants to see how to create a communications plan. The plan is for telling a story that will help a missionary organization.
A lack of process clarity guarantees a slower, more convoluted path to the desired outcome. You have to make decisions that will have you focused on telling a story in a compelling way that it invites the audience to join the story.
What I watch happen every time with any organization is they want to tell the audience everything they do and, in the process, not only don’t engage the audience, but turn them off.
If you step logically through a proven process, you will waste less time and make use of the right resources at the right time.
Before we even begin to tell a story, we ask the organization what is the problem they need to solve. If we do our job as professional communicators what will success look like to them?
Once we have this goal we now know our purpose and are able to decide if something stays or gets cut in our communications.
We are using the hero’s journey as a framework to tell stories. The very first thing we will do is establish a crisis for the main character.
The 2018–2020 Nicaraguan protests began on 18 April 2018 when demonstrators in several cities of Nicaragua began protests against the social security reforms decreed by President Daniel Ortega that increased taxes and decreased benefits. After five days of unrest in which nearly thirty people were killed, Ortega announced the cancellation of the reforms.
The missionaries we are working with had to leave Nicaragua quickly. Many went to neighboring Costa Rica. When they left Nicaragua some of their supporters stopped their support of the center they used as a base and redirected those funds to other missionary projects in other countries.
The center which was defunded in this process serves as a hub of their ministry since they returned. It is like a small college or camp. It has dormitories, dining area and classrooms making it a great place to host groups for all types of training.
Now we started first with what their object and goal was, which was to raise financial support of at least $4,000 a month for their operational budget. Even though we had talked through this some of the missionaries didn’t understand why we had to start with the protest and them leaving the country, but the audience needs to know quickly why there is a problem. Why are you contacting them and wanting their support?
Too often missionaries and any organization want to tell people all they are doing. Keeping everything so positive, but missing the critical part that storytelling does better than a bullet list. Most of the time when I hear many people speak from nonprofits you kind of wonder why they need any help. They have built the wells or built churches. They tell you all their successes and never do a good job of establishing why they need money.
You always start with the crisis in a story. It is helping to clarify the objective for the organization. We are trying to solve this problem and the story invites the audience to join in the journey of the main character.
When you know exactly what you are trying to achieve, you can do it faster. Period. I doubt that requires more explanation. Speed comes from greater clarity of purpose and process.
I asked the missionary team right from the start what is your biggest need. What keeps you up at night and worrying for tomorrow?
If they lose the center where they are doing their ministry, everything will get more complicated, expensive and even prohibitive in some cases for them to do their work.
Once we knew what was the priority, then we looked for people that they had helped through the center in the past to tell their stories. We have many more people like this person to help and need the audience to come along them and help them accomplish their goal of changing lives for the better.
After some questions they mentioned this pastor. He was called into the country where some people wanted to start a church. He didn’t know how to do this and needed help. He heard about the missionaries. They told him about their center and their classes.
Out of this church start other crisis for the community started to pop up. The kids didn’t have much to do and just got involved in drugs and many of the girls were becoming pregnant as early at 9 or 10 years of age. This led them to start programs for the youth in that community. They had church teams from the US come in and do camp programs during the summer and the center helped to train the community to create programing for the youth.
Other programs for the women who needed purpose in their lives came through bible studies and teaching them how to reach their neighbors.
We have decided to learn more about these different programs that this pastor’s church have created with the help of the center to tell the story of how this center is helping to change the lives of communities in Nicaragua.
Muddled processes don’t provide much evidence of logic, good input, fairness, or representation of interests. Muddled decision processes create skeptics and cynics, not supporters of those missionaries.
We will have limited time in the country, so we are trying to identify all the characters and as much as we can about their stories before we land in Managua. We have had three video conference calls with the team. The team is made up of people from four countries. Togo, West Africa; Columbia, South America; Nicaragua and the United States.
Next month when we land we need to have all the interviews lined up and then have time to capture video and photography of these people in their churches, homes and places of business to tell their stories.
If you get off the plane and nothing is lined up, it is because we were Wishy Washy.
By creating clarity of purpose, process, and roles, people learn to trust the system and let go. Once that happens, they can get back to their top priorities and amp up their ability to focus.
I’ve observed numerous missionary teams who think they are focused but are really working on five decisions and two plans simultaneously. And they wonder why they keep going in circles. They haven’t figured out what decision they are making and are trying to make several at once.
How you leave people feeling is always important. Decisions made with clarity produce the best results across the board.
Here is my list that I work through with missionary organizations:
What is the #1 priority problem that needs help? What is it that keeps you up at night from sleeping?
Is there someone that you have helped that represents what success looks like? This becomes the main character
What was their problem that you helped them with?
Who on your team helped them? Who was the guide in the story?
What was the plan that the guide had for the main character?
What was the call to action from the guide to the subject?
What does failure look like if the subject isn’t successful?
What was the success of the subject?
Due to time constraints and budget we must stay focused. Sometimes in this process there isn’t a clear choice, but you must pick. If you have to just flip a coin. Don’t be Wishy Washy.