Making the Most of a Critique

Bill Bangham and James Dockery are reviewing Jennifer Nelson’s story during our Storytellers Abroad Workshop in Chile. [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 3200, 1/100, ƒ/5.6, (35mm = 28)]

When and if you ever get the opportunity to have your worked reviewed by people you respect–Just Do It!

Depending on how you got into this profession will determine how you might proceed. Also you need to be aware of the perspective of the person doing the critique.

If you are talking to a journalist, then they tend to see themselves as the arbiters of truth. They will want you to answer the questions about the story.

These are tips for you to be ready for a review. Let the person who is doing the review do all the talking. They will ask you questions and keep the answers short and to the point. These are some of the topics that I think will help you to be prepared.

Journalism

  • Who is it about?
  • What happened?
  • When did it take place?
  • Where did it take place?
  • Why did it happen?

Some authors add a sixth question, “how”, to the list, though “how” can also be covered by “what”, “where”, or “when”.

Public Relations & Marketing

I have found that many with a journalism background seem to struggle with the concept of starting with the Audience and not the Subject.

The other aspect to PR & Advertising is a “Call to Action.” Journalists are informing the public, where as in PR & Advertising you are trying to get people to take a specific action. Often it is just buy this to solve your problem.

Southwestern Photojournalism Conference [NIKON D750, 28.0-300.0 mm f/3.5-5.6, Mode = Manual, ISO 8000, 1/30, ƒ/5.6, (35mm = 28)]

First, I think the best place to start is, “Who is your audience?” If you work for a newspaper you need to expand on this and describe your average reader.

If you are working for a non-profit and this is for raising funds, then say this is for our supporters and potential supporters.

Second, can you tell me why the audience should care about this subject?

Third, give me the Five W’s and the H. Tell me the story of the subject as briefly as you can.

Fourth, tell me your call to action for the audience. Now that they have heard this story what are they suppose to do?

Southwestern Photojournalism Conference – 2016 [NIKON D750, 35.0 mm f/1.4, Mode = Aperture Priority, ISO 2800, 1/100, ƒ/4, (35mm = 35)]

What everyone wants to have happen with any work in communications is for it to do it’s job––Communicate. That means when a reader is turning the pages of the newspaper or magazine, they don’t have you next to them filling them in. The work must do it without your comments.

Southwestern Photojournalism Conference [NIKON D750, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 12800, 1/250, ƒ/4.8, (35mm = 62)]

If they let you, listening in on a critique is also a great way to learn. We all have similar habits that can be corrected.

Southwestern Photojournalism Conference [X-E2, XF18-55mmF2.8-4 R LM OIS, Mode = Aperture Priority, ISO 6400, 1/500, ƒ/2.8, (35mm = 27)]

Another thing to remember is you may disagree with the critique. This is where if you are smart you will get others to review the work as well. If others say similar things in their feedback, then it is you that needs to change and it wasn’t a bad review.

The purpose of getting a critique is to make you a better communicator. Remember “Iron Sharpens Iron.”

There is a famous group that called themselves the Inklings.

From Wikipedia on the Inklings

The Inklings were an informal literary discussion group associated with C. S. Lewis at the University of Oxford for nearly two decades between the early 1930s and late 1949. The Inklings were literary enthusiasts who praised the value of narrative in fiction and encouraged the writing of fantasy. The best-known, apart from Lewis, were J. R. R. Tolkien and Charles Williams, and (although a Londoner), Owen Barfield.

“Properly speaking,” wrote Warren Lewis, “the Inklings was neither a club nor a literary society, though it partook of the nature of both. There were no rules, officers, agendas, or formal elections.”

Readings and discussions of the members’ unfinished works were the principal purposes of meetings. Tolkien’s The Lord of the Rings, Lewis’s Out of the Silent Planet, and Williams’s All Hallows’ Eve were among the novels first read to the Inklings. Tolkien’s fictional Notion Club was based on the Inklings. Meetings were not all serious; the Inklings amused themselves by having competitions to see who could read the notoriously bad prose of Amanda McKittrick Ros for the longest without laughing.

Stanley reviewing someone’s work at the Southwestern Photojournalism Conference [X-E2, XF18-55mmF2.8-4 R LM OIS, Mode = Aperture Priority, ISO 6400, 1/90, ƒ/4.5, (35mm = 83)]

I have a small group which is doing the same thing with communication projects today. We are FOCUS. Fellowship Of Communicators Uniting Socially.