Food is an essential context for global and cross-cultural understanding. It is both highly international, as it is consumed worldwide, yet highly local, as there are significant variations in food across countries and cultures. 

One of the best experiences when traveling is the ability to taste food from different parts of the world.

Leisurely Meals Build Trust

In my family, I have the record for the most extended birthday meal. My family lived in Eastern North Carolina, and my parents had heard about Fondue. Since five of us put pieces of meat into the oil at one time, it took forever to cook. Fondue invites you to enjoy more than a meal. It invites conversation, laughter, and coming together over artisan cheeses, fresh salads, savory entrees, and indulgent desserts.

You will have to slow down if you are used to grabbing a quick bite to eat and continuing your work day.

Eating is a social act, even more so: a social event central to family and public life. Meals are the foundation of socialization, in the twofold meaning of the word: the place to learn the rules of living together and the place for social interaction, sharing, and friendly exchange.

When I travel, I try to take pictures of my food because this is one of the things that is an experience worth sharing with others. When I was on staff with an organization, the photo library staff told me to take pictures of the food because many children’s magazines loved to show children what other children around the world ate for their meals.

Dining Is A Collective Experience

For me, the best meals I have enjoyed are when I have been in the kitchen while there are cooking the meal. I get to know the people and see how they make the meal. But the best part is the food makes the experience more enriching for me.

All the photos are more of Grab Shots around the world. These are not studio food shots, just what others served me in many countries.

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Top Photo Settings [NIKON Z 9, NIKKOR Z 24-120mm f/4 S, Mode = Aperture Priority, ISO 2000, 1/8000, ƒ/4, (35mm = 100)]

Due to a mistake, I came across something I had not seen with other digital cameras.

After shooting inside with flash and balancing it with available light, I went outside for another setup. Unfortunately, I did not change the ISO from ISO 2000 to ISO 64. Due to this, I was shooting with a shutter speed of 1/8000.

The results you see in the top photo. It looks like Venetian blinds where a little light is getting through, and the existing light is still bright enough to light the rest of the face.

This is not the same as what you see with flickering lights that cause banding. Instead, mixing the flash duration with the 1/8000 created two exposures where the flash was hitting the subject.

There is no effect on the background because the flash wasn’t affecting it.

I used the Flashpoint XPlor 600 HSS TTL on a light stand and the 7” reflector with a diffuser. I was triggering it with my Godox X1. I was using TTL mode for the flash.

I was shooting in Aperture Priority, Auto ISO with the lowest setting turned to ISO 2000 due to shooting inside earlier. So the shutter speed would vary as the light changed.

Those photos shot at slower shutter speeds of 1/4000 didn’t have those lines.

This could easily be due to the Flashpoint lights and their flash duration in TTL mode.

This is the downside of not seeing your images on a large screen. Unfortunately, on the back of the camera, I did not think to zoom in to look for such an anomaly.

I immediately called my client and reshot those particular photos on my dime. Here is a couple of them here. I did change and use a softbox as well. I shot with the Nikon Z9, 85mm ƒ/1.8, with ISO 64, 1/125, ƒ/2.

Many other photos I have taken at 1/8000 and similar ISO have not had this issue. I hope to figure out what is causing this in the future, but I know that when I choose the lowest ISO possible, I have never seen those lines. Double-checking your settings is the takeaway from this unexpected failure.

People often ask me my favorite story or photo I have ever taken. That is like asking a parent who is their favorite child.

What that question has done to me over the years is make me think more and more about what I like to photograph the most. This has led me to ponder a great deal about what is important to me.

There are two types of assignments that I am continually pursuing. First, my needs require me to pursue those jobs that pay the bills. The second has me seeking those assignments that move my heart.

Surprise!

Seldom do I have a photo shoot where I don’t learn something new or meet a new person that enriched my life in some way.

I am always asking people about themselves and learning about their stories. Most of the time, I know so much more than the photos from those assignments reveal. Often I know things that are outside the project. So sometimes, I will come back later and do a story on what I discovered from that encounter.

ROI – Return On Investment

Everyone wants the work they do to be valued. I want my work to make a difference.

While working at The Hickory Daily Record, I shot images in print the next day and helped to inform the public. Since I lived in the same town, I covered stories over time and got personal feedback from the community.

Most of the feedback was that people enjoyed seeing their family and friends in the newspaper. They would even ask for copies of the photo for themselves. Another type of feedback was when people asked more questions about the stories. Again, my photography engaged them and had them interested in the story.

While on staff at Georgia Tech, I often photographed research, and those photos helped those researchers with more funding. For example, I once helped a researcher who told me that my work helped his team get a multi-million dollar contract with the Department of Defense.

When I did work with Chick-fil-A, Truett Cathy asked the staff at the home office, “Are you helping the restaurants sell more Chicken?”

One of the first stories I did for Chick-fil-A was to help tell how an Operator in Kansas had created a Daddy Daughter Date Night event. This was used internally for the chain, and I would later hear that people were stopping my video and copying as much as they could from that video to do in their restaurants. That became the most successful event for Chick-fil-A. This helped in building their brand as the company that CARES.

I learned through the years that every type of photography, from headshots to sports, editorial, product, humanitarian, etc., impacts the bottom line. They could all make a difference.

Variety Is The Spice Of Life

The best part of my job is meeting people and hearing their stories. Even when taking a photo of a product, I have to meet someone and learn about that product to understand what I am trying to highlight.

I enjoy photojournalism and humanitarian work the most of all types of photography. The reason is that when I am done with the project, I will be able to share what I learned about the people I met with the audience.

My favorite type of assignment with photojournalism and humanitarian work is cross-cultural work. I love just going to another part of my town and meeting people from a different culture than my own.

It is like getting to try out new food. This reminds me that my happy place in the story is usually me sitting with the subject and eating some food. The best site for this is in their home and their kitchen. I love hearing their stories as they cook.

My Favorite Assignment

My next assignment is my favorite because this is when I will meet someone new and learn something I didn’t know before. The best part of this process is when I have figured out how to package this for you, the audience, to see. My greatest reward is doing those stories with a call to action.

I love telling stories that ask the audience not just to enjoy the story’s entertainment but to do something—asking them to get involved by giving financially or of their time. Stories like Habitat for Humanity are so rewarding.

Next Chapter

While I love telling stories, my greatest joy may be teaching others how to tell stories.

The most rewarding thing I can do right now, at this point in my life, is to be sure there are others to continue telling stories way past my time. I love doing workshops where the students are working on a story, and I get to help coach them through the process.

If you want to learn how to tell stories, drop me a line, and I would love to help you become a storyteller.

Over the years of teaching studio portrait lighting, I have slowly been creating a small tips list that I share with my students.

I have never just stopped and said hey, here are ten tips for you, but this is the first time I have put these down in writing. I hope some of these help you improve your portraits.

1) Tripod

One of the essential tools you can use is a tripod when doing portraits. Sometimes you may not need to use one, but here are some reasons it can help you.

1. Consistent composition – This is helpful when your background isn’t huge. Over the years, I had found that when I didn’t use a tripod, I would have more photos that needed to be retouched because I had more in the background than I had planned for the portrait.
2. Two or more people – I cannot tell you how many times in group photos I have a wonderful picture of people in different frames that are easy to combine into one image in photoshop if you have been using a tripod.

2) Fixed Focal Length Lens

While zoom lenses have their place, and I occasionally use them for portraits, the advantage of the fixed focal length is consistency with the face proportions. The wider you go, and the tighter you go, you change how the face appears. For example, noses can get bigger and the face more distorted with wider angle lenses.

Having a fixed focal length helps keep the headshots consistent, especially when doing many headshots for organizations.

3) Use Modeling Lights

Studio strobes come with modeling lights that you can turn on and off. This helps you see the modeling of the light before you take the photo. Also, this helps see the glare in glasses and shadows cast by people onto others in group photos.

You can also use constant light sources instead of flashes, but the downside to those on-camera hot shoe flashes is not seeing what you are getting before you push the shutter.

If you have no choice but to use a flash without a modeling light, remind yourself to stop and look at the results before shooting many photos.

4) Use A Larger Monitor

You can shoot tethered and then glance at the larger screen to see your results. Seeing images larger will help you see details lost in the smaller image on your camera’s LCD.

Sometimes just plugging your camera into a TV using the HDMI connection is all you need to review the images quickly.

5) Review The Images With The Client Before They Leave

The most important thing you can do is let the client see themselves before they leave. I do this all the time. I do not take the time to find the one photo they like over all the others; I am looking to see if they don’t want any of them. If they don’t like them, I ask them what they don’t like so we can continue to shoot until they are pleased with the results.

6) Custom White Balance

I have found that getting a custom white balance is critical to speeding up the editing process. This is even more true when on location. I have shot in a room with a giant red wall beside me. Had I not don’t a custom white balance, finding the correct skin tones would take forever. I speak of my experience of making that mistake before.

7) Model And Actors Vs. Everyone Else

While everyone needs feedback from you as a photographer for a portrait session, know your client.

Actors who have been around for years in the profession typically need a little direction and may even teach you a great deal by the end of your session.

The average public needs much more guidance. I find that most people benefit once you have an excellent pose to shoot many different photos looking for other expressions. If you move too slowly, people feel awkward and will not enjoy the time. It will also appear that you need more time to be ready.

Those who are just starting as Actors or Models will probably need more direction and coaching and may be similar to the average person. Some people were told they should be models or actors based on their looks.

I can tell that many newbies need much coaching and don’t realize that looks alone are not why people are successful actors or models; it takes an awareness of how you appear to others and the ability to control that, which will determine your career.

This past week I spent a few days in the small town of West Point, Georgia, photographing a reasonably new college at Point University.

Colleges need strong images to sell their campus life to prospective students and parents.

If you need to recruit, you must show and tell your story. Photos will be a great way to convey what it looks like and feels like to study or work with you.

If you want to do this type of photography, then master lighting. Know how to use off-camera flash and reflectors to make the light work for you.

What A Professional Photographer Provides

Now compare that top photo to the one below. Can you see the difference?

The difference is the light on the subjects. The photographer added light to the people to make them pop out in the photo.

The majority of the students play a sport. Approximately seventy percent of those who helped us with the photos were athletes.

With approximately 500 students, you get to know everyone pretty quickly.

Whenever I went to make a photo, we needed to add some light to the image. There are a couple of reasons for this, but almost everyone can understand that they have already been shooting lots of photos with their phones and could tell from the results that they wanted something better.

I loved doing a lot of portraits of the students. My favorite during my time was these three volleyball players, who you could tell had become good friends.

The town welcomed the school a few years ago. Many of the buildings were donated to the school, like this house they use for Alumni events.

Every school needs to show its dining facilities. I always notice that if the food is good, the conversations are also good. If it isn’t, then they are looking to leave soon.

Today I think every college must also show some places to hang out and get coffee.

While seeing classrooms is essential, people want to know what to do outside of class, like playing pool with friends.

How big are your classes? That is always something I try and show through photos.

Now the wide shot shows quickly how small their class size is. For most classes, you also want to see engagement.

I encourage all my clients that I need time for these moments to happen. I try and schedule about 20 minutes to be in a classroom to get those moments of engagement. You have to be there long enough that the students relax and then for a moment to happen. It would be best if you had a few moments from each classroom to pick your recruiting guide.

Every school has a few unique things to offer. For example, this school has a network of churches for those students who want to do Biblical studies and have a chance to work in the local churches. Some work as pastors or youth leaders, for example.

I kept this photo as an example of why using flash makes a difference in the photo.

The school is right on the Chattahoochee river and has parks for the students to enjoy.

Some of the education students have internships in town with different schools. For example, here is one student working in early childhood education.

Some students are in the downtown of West Point, Georgia, which offers shopping and restaurants.

Communication plays a critical role in everything we do here on earth. We communicate in so many ways.

When we talk to another person face-to-face, we have our words, tone, body language, and the ability to have a dialogue. Using our ears and eyes, we can observe how our message is received or how we interpret what we see and hear.

We lose tone and body language when we use words in an email or text. Even the most skilled writers don’t consistently deliver a message received and understood as it was intended.

Without dialogue, which is about helping us get feedback and our ability to clarify our message, we are left to the person receiving the message’s interpretation of what was sent to them.

There is another way we communicate, and that is in what we do every day. Our actions each day help people interpret what we are speaking. This is where people can observe how we treat other people than just ourselves.

If you know someone pretty well and you get an unusual message from them that doesn’t match the tone of how you perceive them, this usually makes you want to clarify what you are hearing from them.

Now, if you don’t have a relationship with that person, you may or may not take the time to clarify their message.

I fail every once in a while in my communications with others, and most of the time, it is due to rushing my communications. The place I fail more often than others is in written communications.

This is why I have bought software for my business that comes with email templates. I wish I had software with every possible email. I need a template to help me in those situations I need to communicate quickly. It will help me avoid those pitfalls due to needing more time to craft a message that conveys a statement in an appropriate tone and creates a positive response.

If I know that I will have to write a similar email in the future, I save an email I crafted and save it as a template.

When proofreading our work, we know the meaning we want to convey. Because we expect that meaning to be there, it’s easier to miss when parts (or all) of it are absent. It isn’t about just catching grammar issues.

This is why you can make a mistake even if you try to be careful.

Another part of the problem with communication is that your audience also has a role in this. It isn’t uncommon for the audience to read a tone into something that has more to do with how they interpret than the words themselves.

Your choice of words or a saying can even trigger an audience’s emotions. The way you said something might remind them of someone they despise.

Summary

Take the time and proofread your work. Try and read for tone.

When reading someone’s words, if you are concerned with the tone of the email, take the time to get some clarification. If possible, talk to them in person, via zoom call, or via phone call.

The relationship is what communication is built upon. It is also true that how you communicate is how you develop a relationship.

If you think about it, even your best friends and you will often go through a rough patch due to communication breaking down.

The key to being a good communicator is caring for others.

Whenever I create a blog post on gear, I get five to ten times the number of people reading those posts.

There are a few things that people are looking for when they click on one of my blogs on gear.

First, if it is new to the market, they are looking for information to help them know if they should buy this lens themselves.

Second, they want tips on how to use their new piece of camera gear. This is very true regarding camera bodies and different shooting situations. So, I can take the same camera body and do separate blog posts on how to shoot things like Sports, Portraits, Strobes, and Landscapes, and people are interested in my experience.

While not everyone will agree with my assessment, they are interested in seeing if there is something I discovered they haven’t yet experienced.

DSLR to Mirrorless Challenges

My transition from DSLR to Mirrorless was the most challenging change of any camera body, including getting started with the Pentax K1000.

To summarize the difficulty is to understand that with an introductory film camera, you had these adjustments:

1. ISO – But only once. You set it for the film you were shooting and only changed it when you changed a roll of film.
2. Shutter Speed
3. Aperture
4. Focus – you turned the focus until the image looked sharp.

With the latest Nikon Z9, you have so many options for each of those settings. What makes it even more complex is when you start combining all the options for each of those main settings with others. This is where you get Aperture priority, but do you want to set the ISO or use Auto ISO?

So here is a simple tip to add to your camera bag. Download the manuals and keep them on your phone or get them printed and put in your camera bag—linkhttps://downloadcenter.nikonimglib.com/en/products/589/Z_9.html.

Nikon even has special manuals for Sports, Video, and even shooting in RAW video, for example. If they are on your computer or phone, you can search for the setting you are trying to understand and know the right one to pick for your shooting situation.

They also have a troubleshooting guide. Check it out here.

Footnote

Don’t go on social media and complain that the camera will not do something if you haven’t first read the manual. You will only undermine your credibility in those social media forums.

In his Lettres Provinciales, the French philosopher and mathematician Blaise Pascal famously wrote: “I would have written a shorter letter, but I did not have the time.”

While most people understand this when it comes to writing, the same is valid for photography.

It takes a great deal of time to cut perfect photos down to outstanding ones.

Lately, I am finding that many clients are asking me to help narrow down their selections. So I have to be sure that in my estimates, I have options for clients to request tighter edits, which will be an additional charge to the project.

Cull In, Cull Out

Culling is a process of finding the keepers and discarding the undeliverable images. So, the first thing you must do is determine the keepers.

When shooting negative films like Black & White, we use contact sheets to help in the editing process. The negatives were in plastic sleeves that would hold 36 images and then printed on an 8” x10” sheet of photographic paper.

The photographer would use a loupe that would help them look at each photo, and they would then use a Sharpie or Grease Pencil and check the frames. The checks were the Star Rating system, and now that is what you see in the software programs. We didn’t draw stars in the past by hand.

Today’s photo editing software still uses the 5-Star system.

1. Fair
2. Average
3. Strong
4. Excellent
5. Outstanding

Most photographers and editors would do the first cull of images, checking those usable and thus getting one check or star for fair or publishable photos.

With Slides or Transparency, we would toss the unacceptable images. But, unfortunately, you kept all the negatives due to needing the longer strip to put into an enlarger to make prints.

I still do this today with digital images. I treat them just like I did my Kodachrome slides. If they are good, I will keep them and do an edit using Lightroom/PhotoShop.

2nd Round of Culling

The process of now going through all the keepers and rating them is the most time-intensive process of culling. I do not do this for most of my clients. I offer this if they want me to do this for them, but I do charge for what is an additional service.

While working on staff at a magazine, I would go back through all my images and then rate them from usable to outstanding; I would do this to help an editor pick the best photos for a story’s publication. However, most of my clients today need the images for more than just a story; they put them into a library they pull from for various projects. So they are asking for a stock photo shoot. Sure there may be the first use in mind, but they want them in their files for other services in the future.

When editing for a magazine story, we would show only the 3s, 4s, and 5s. If they were looking for something we didn’t include, we could always go back to the 1s and 2s to find something.

Sometimes you have enough excellent photos of a person that the designer can pick based on what would work best for a layout—having the person looking left would work better than facing right.

We all know the problem with a group photo. The more people in the picture, the odds of someone having their eyes closed or not having a good expression are most likely to occur. For this reason, I usually don’t get rid of photos where one person has their eyes closed in a snap because the other people may look best in that photo. It is not uncommon that after a client reviews all the pictures, they ask me to cut a person in one of the group photos and replace them in another. This way, everyone looks great.

My default mode for delivering images to clients is to give them all the pictures that are Fair or better than Fair.

If a client wants me to go through all the images and give them the best picks, I must charge for the extra time to do this cull. It can usually take twice as long to narrow down the best speaker image from 50 or more shots to the best 2 or 3 images.

Ideally, you want to have all the images you keep rated. This way, when you need to find pictures, you can search through the metadata that helps you explore the caption or keyword fields. Once you have all the images of “John Doe,” you will most likely want to find the best. Since the photos are already rated, you can narrow your search based on the star rating.

Creating a separate folder/gallery of the best images is something I often do for clients. I have chosen to make this an add-on rather than my standard package because most clients don’t want to pay the higher rate for me to spend more time on their images.

I think it is something to spell out to your customers either way. Your price estimate should tell them what they are getting. If you go that extra mile in your base rate by rating the best images or just giving them the best photos, then charge for this additional work and tell them you are doing this for them.

The group photo is the most crucial shot for this event. The client needed the plane included.

I arrived early and set up strobes to light the group. Nothing is worse than having a lot of dark eyes due to overhead lighting creating raccoon eyes.

This photo with no people was my test shot from above, and I would put the people down on the ground in front of the plane.

I am shooting the meeting before this group photo. So I ran up just before they came over and turned on all the lights. I composed the image as I usually would do with a group photo.

Now later, as I was editing, I panicked. I was too tight, but I like this more. Since I still had my test shot, I thought there was a good chance I could merge the two photos to show more of the plane.

This screenshot from PhotoShop is what it looked like after I Auto-aligned the layers. Then it was just a matter of blending the two by matching exposure. Here is the final result from combining the two photos.

I cropped it a little closer, but I also have that option if they want more of the plane.

Now I gave them one more option as well for this group photo.

I have never had to do this before, but I have had to take people in a family photo and put them in another frame due to expressions. I was familiar with using Auto-Align in PhotoShop from my time shooting flash and ambient real estate photos and combining them into what we now call Flambient photos.

Now you have a way to do more intentionally with a group photo. Shoot test shots and save them if you want to use them in post-production.

The adage from the for-profit world, “You have to spend money to make money,” is widely accepted— but not so in the nonprofit world.

Sometimes we see nonprofits develop exciting strategic plans but need to integrate those plans into the budget.

There are about 1.5 million nonprofits in the United States. Forbes states that fifty percent will fail in the first twelve months. Other data suggests it’s less, with the National Centre For Charitable Statistics putting the figure nearer thirty percent.

Nonprofits often approach photographers, videographers, and writers to do work for free.

To meet your goals, realistically count the cost.

It would be best if you had a strategic plan for your business as much as any other business or nonprofit needs a business plan.

Any work you do should involve negotiation. Chris Voss points out that if you are looking for a Win-Win outcome, you are prone to be taken advantage of by others.

Chris Voss wrote Never Split The Difference: Negotiating as if your life depended on it. Voss says there are two types of negotiators: 1) Create Value and 2) Claim Value. Now those who are looking for a Win-Win outcome as long as they are dealing with another Create Value mindset will come out OK. However, Voss says that when the Create Value person comes up against a Claim Value mindset, they are often slaughtered.

While an excellent deal is usually a Win-Win, you must understand what this involves to be truly good for both parties.

The Claim Value negotiator will often toss the Win-Win mindset to see if you light up. If you do, then they go in for the attack.

The Create Value person will often look at the deal and say we can make this deal, but here is the problem. You have started a relationship with someone who isn’t a true Win-Win. The agreement you worked out will stop you from growing your own business.

Voss teaches you to understand how important it is for Tactical Empathy. The client is being transparent enough to see they are looking for a mutual commitment to be strategic in reaching their long-term goals.

When you know if you can grow your business by accepting specific deals is why having a strategic plan is so important.

While it is great that you may have the ability to give your time and talent to a nonprofit, you may be setting up the organization for an early demise when you are no longer working for free.

Every organization needs line items for communications. However, you may be wasting time if the organization doesn’t understand how professional communicators are affecting their budget to meet their strategic plan.

Any business needs to understand Corporate Social Responsibility.

It’s important to give back and be involved. Donating to local organizations fosters goodwill. Also, you’ll create evangelists for your brand. Finally, consistently giving will get the attention of the people working and volunteering at the organizations you support.

Howard Chapnick was an American editor, photo editor, and long-term leader of the Black Star photo agency. Many nonprofits would approach Black Star, asking them to donate. First, Chapnick would explain how they do pro bono work, but when they do, everyone else involved in the project is also donating. Then Chapnick would ask if everyone else involved is also contributing for free. For example, are the caterers, the venue, and so on all doing this for free? Chapnick then would ask the person why we should give for free if others are not doing so.

I give away a lot of my time and talents each year. I encourage you to do so as well. However, do this with your strategic plan in mind. Also, be sure that the organization you are donating your talent has a strategic plan and that you are not setting them up for failure when you can no longer do work for free for them.

While you cannot get a tax deduction in the US for charging for your time and then donating that money back to the organization, this could be a great way to help the organization to understand how this needs to be a line item in their budget.