Can you imagine what life would be like without photography? Social media has really helped evolve this art form. If you’re looking to take great photos and commemorate your senior year, then you need to check out these Instagrammable places in Atlanta. Little Five Points is one of Atlanta’s hippest neighborhoods. Shoppers head to Moreland Avenue’s indie stores for offbeat vintage clothing, vinyl and cool gifts, while young locals hang out at the dive bars, burger joints, and Ethiopian and vegan eateries that line the surrounding streets.
It has been described as Atlanta’s version of Haight-Ashbury, a melting pot of sub-cultures, and the Bohemian center of the Southern United States.
Little Five Points is one of Atlanta’s best neighborhoods for viewing street art. Unlike most of Atlanta’s neighborhoods, the street art in Little Five Points is highly concentrated in a compact easily walked area.
When I talk to seniors, I let them pick the place. This way the location is something that means something to them. Zahara wants to work in the film industry. She is looking at colleges around the country that will help her achieve her dream.
If you are aware of your kids interests as we are with our daughter, who is in her senior year of college, then you know how much they love this area of Atlanta.
The Krog Street Tunnel, located under the CSX railyard, is a tunnel in Atlanta known for its street art. The tunnel links the Cabbagetown, Reynoldstown, and Inman Park neighborhoods. It is the premiere dank graffiti pit in Atlanta. When the tunnel isn’t full of idling cars in rush-hour traffic, it’s a photo shoot destination, a hip-hop music video staple, and the latest extension of Atlanta’s Beltline project.
The artwork around Atlanta has exploded giving you numerous locations for photo shoots.
Where in town would you like to be photographed? This is a great time of year for doing senior photos. Give me a call.
Tell me your favorite location that you want to being photographed in and tell me what props will you bring. Maybe you play an instrument or play a sport. We can incorporate all that to capture your personality.
Your greatest friend when creating a website is the 3″x5″ index cards.
Your first page will have these basic elements.
You will have the name/logo for your business. You will state the problem that the customer has and your solution. The best place to put a call to action BUTTON which will be a link to another page is in the upper right hand corner. This should be on every landing page you create. Don’t make people look for it.
The call to action is always a way to contact you and get the ball rolling on their problem that they need you to help solve for them.
Here are some descriptions I found on some websites:
A unique law practice led by Dr. _____, attorney and board-certified Neurological Surgeon.
Telling your story through classic, joyful photography & heartfelt films
Atlanta Lifestyle Family Photographer
Now compare those to some of these:
We provide the back-end support so you save time.
Are you wasting time with administrative work?
Training IT professionals to become excellent at service and support.
Can you see the difference? That first set to me is quite vague as to the problem the client has and what they are offering. Use this tagline to separate yourself from your competition.
The Big Secret
Believe it or not even if every business in your category provides 24/7 service, if you are the only one with that on your website and particularly in the tagline you will get more business when that is what someone needs. They need you at some weird hour of the day they will call you first because you are open.
So where is a great place to see good taglines? One place is newspapers and magazine article headers and photo captions.
Another place is just look on Social Media and those clickbait ads.
Clickbait works. Whether we like it or not.
People hate the idea of clickbait. But used properly – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated world.
The ‘cliffhanger’ or curiosity gap is one of the most powerful headline formulas for a reason. It uses pattern interruption to shock or surprise us, forcing us to click to uncover the reason.
A good tagline for your main page is about getting at the heart of the issue for the customer.
This may be enough for them to go and click on the call to action, which is actually a Button/Link to a contact page.
You may want to gather more information, but remember too much and you will turn them off. They understand you need information to reach them, but do you need all that information which would be great to have, but not necessary to start the ball rolling?
On this blog website I have at the top what I refer to as the navigation tools for the user. If they click on my logo that takes them to the home page. Since some people are text oriented I have also a Home link that is text. I also have links to:
About – Bio
Partial Client List
Search – to search for topics in my blog
My main website has similar navigation at the top.
I also have created a rotating front page that addresses four of my main areas that I get hired.
I am in the process now of writing the code to make the contact link in the navigation bar have a colored box around it like I have on each of the rotating pages where I have a red box at the bottom to learn more about those categories.
I highly recommend using the 3″x5″ cards. Now while you can have a website page that you scroll down through, be sure your main page and all landing pages have the pertinent content as we like to say “Above The Fold”.
In the early days of publishing, “Above The Fold” was a term used for content that appeared on the top half of the front page of a newspaper. Today, the fold no longer refers to an actual fold in a newspaper, but the bottom of a browser window, or approximately 600 pixels from the top of the page.
Every Page Tips
Remember to be sure the title of each page clearly defines what it is about.
Have good navigation.
Always have text that address the customers issues and how you are going to solve them.
Call to Action – except on the one page that is the contact page
Lead with those items and then give them supporting material as to why you are the expert to their issues.
It is very important to remember that most people you want to reach often will only find you if when they type into Google their search that your website will pop up.
If you have identified the problem that you solve for your customers, then you know what searches they are most likely to put into Google.
There are companies that are out there to help you with this process. This is all called Search engine optimization or SEO for short.
You need what we call metadata fields in your website. Here are the five things you should consider:
Title – The title tag is one of the first things that users notice in the SERPs. It’s the title of your page that offers a preview of what your content is about.
Meta description – The meta description should provide an accurate description of the content of your page. It is usually the element that determines whether users will click on your page, which makes it important to spend time on its optimization.
Robots meta tag – The robots meta tag informs search engines which pages on your site should be indexed.
Alt text – Alt text can ensure both of these things: it provides a text alternative to images which will be displayed if the image doesn’t load, or will be read out by a screenreader; it also tells search engines what that image is meant to represent.
Canonical tag – Instead of confusing Google and missing your ranking on the SERPs, you are guiding the crawlers as to which URL counts as the “main” one. This places the emphasis on the right URL and prevents the others from cannibalizing your SEO.
All this metadata is hidden in code in the background of a page. There is a plugin you can put on your WordPress site to help you. This can help you put all the content listed above in the right places on your pages.
This is a search you can do on your own. Here I just typed, “Using the Nikon Z6 to shoot weddings.” My listing was on the first page as you see here.
When I write a blog, WordPress takes the title I give to the blog and makes it the title for the page. So when You look at this blog up in your browser tab you should see the name of the blog in the tab.
When you post photos, WordPress asks for Alternative Text to show if someone has graphics turned off and then the text will tell them what that photo is about. Also it helps when people search they may find the photo due to the Alternate Text you have associated with that photo.
Meta can help you improve the user experience and the display of your business information.
Here we are on Part 3 and nothing has really been done. We are still in the kitchen. We are preparing for the meal to be served. You may want to think of it like getting all the ingredients ready to make a dish, casserole or baked cake.
If you skip this step you will most likely serve something that is missing an ingredient. You don’t want to mislabel the salt and sugar. They look the same, but taste quite differently.
I highly recommend that you register a domain name and use this with your website, but also for your email.
I don’t get paid for recommending Godaddy, but this is what I use.
They recently have changed their Logo, so I just showed you some that you may have seen through the years.
I use my name as my URL. If I wanted to create something that I would later like to sell as a company, then I might have come up with another name. However, if you go that route then you will need to register your business name with your state.
Once you have your domain name think of it like a P. O. Box. You tell people to send things to it and to reach you to go there. The cool thing is you can keep this URL/POBox no matter where you live. You can later move to Europe and keep your same domain name.
If you get this with Godaddy an email service can be used as well with it. You can pay them for their Microsoft Office 365.
Since you will now have your domain name you can keep your email address as I have through the years and change providers. I started with CompuServe and have use just about everything you can think of, but all the time all my clients and potential customers had the same email.
If you have gmail for example you can keep your gmail email and mask it with your domain name email. If you use Godaddy to setup your domain name and have gmail then here are those instructions.
Now you know how to create a domain name and how you can also use that domain name for your emails.
This will help you now as you start to organize your content for those customers whose problems you are solving or making their dreams to come true.
For more than 20 years I have been creating websites and today the process is easier than ever before. I recommend starting out with the free version of WordPress. But today’s blog post is to talk about what you need to work on before you even click on that link to start the process.
To really have an effective website you must start at the end and not the beginning.
What are the needs or wants of a customer that you can fulfill?
I have identified “Actors and Business People” as my customers that today need a headshot. The competition is fierce and to stand out a person needs to look their absolute best.
You may have a few different specialties, but for this exercise let’s just pick one. I am using headshots. Why do those people need headshots?
For Actors, a headshot should show casting directors both the intangibles and tangibles of you as an actor: how you look on camera, your essence, your energy, and personality. Casting directors want to see who you are, what you bring to the table, and why you’re worth bringing in for an audition.
For Business People, a headshot conveys your professionalism. If you look professional, potential clients, investors, collaborators, etc. that don’t know you personally are going to be more likely to agree to that first meeting. A good headshot gives people an idea of your personality before they meet you.
You may need to do research on your topic. Just go to Google and ask questions like, “Why do I need a headshot?” or “Why do actors need a headshot”.
There is a real problem and crisis that not having a headshot creates for people who need one for their career.
Once you have that basic need understanding and how that is a problem for the customer. You then need to make the problem even worse. Look at this plumber’s website.
Notice how they take plumber issues and created more of a crisis.
SAME DAY SERVICE
If you go to other plumber websites they may do the same thing, but do they have their emphasis on being there right now for you? Just a side note the Pink thing helps them also stand out. You see their Pink Vehicles all over Metro Atlanta. They stand out.
A lot of people have the fear of having their picture made. Maybe in your text you can talk about how you have a solution to put your clients at ease and make this an enjoyable experience.
We haven’t even looked at the WordPress website page. We are still identifying what customers are looking for that we can meet those needs. Once we have a clear idea of what this is for us, then we are ready to start.
Everything is created to help to entice and help those potential customers consider you as the person they have been looking for all this time.
This is not the only way to create a company. The other is to be like Disney’s tagline: “Where Dreams come True.”
The 2007 Steve Jobs iPhone presentation is probably one of the greatest business presentations of all time. The reason is it was rooted in storyline.
Your customer doesn’t care about a product or an idea unless it solves a real world problem. Jobs did an awesome job describing the other solutions on the market and how they didn’t provide a good solution. He made all his competition the villains in the story.
He then went on to demo how the iPhone solved these problems. Steve Jobs was always about simplicity for the user.
FOMO is the Fear Of Missing Out. You create a desire of something that your customer dreams of having.
There you have the key ingredient to a powerful website. Know your customer and what you can do for them to make their life better. If you cannot do this, then everything else in website design is pretty pointless.
Bill Bangham and James Dockery are reviewing Jennifer Nelson’s story during our Storytellers Abroad Workshop in Chile. [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 3200, 1/100, ƒ/5.6, (35mm = 28)]
When and if you ever get the opportunity to have your worked reviewed by people you respect–Just Do It!
Depending on how you got into this profession will determine how you might proceed. Also you need to be aware of the perspective of the person doing the critique.
If you are talking to a journalist, then they tend to see themselves as the arbiters of truth. They will want you to answer the questions about the story.
These are tips for you to be ready for a review. Let the person who is doing the review do all the talking. They will ask you questions and keep the answers short and to the point. These are some of the topics that I think will help you to be prepared.
Who is it about?
When did it take place?
Where did it take place?
Why did it happen?
Some authors add a sixth question, “how”, to the list, though “how” can also be covered by “what”, “where”, or “when”.
Public Relations & Marketing
I have found that many with a journalism background seem to struggle with the concept of starting with the Audience and not the Subject.
The other aspect to PR & Advertising is a “Call to Action.” Journalists are informing the public, where as in PR & Advertising you are trying to get people to take a specific action. Often it is just buy this to solve your problem.
First, I think the best place to start is, “Who is your audience?” If you work for a newspaper you need to expand on this and describe your average reader.
If you are working for a non-profit and this is for raising funds, then say this is for our supporters and potential supporters.
Second, can you tell me why the audience should care about this subject?
Third, give me the Five W’s and the H. Tell me the story of the subject as briefly as you can.
Fourth, tell me your call to action for the audience. Now that they have heard this story what are they suppose to do?
What everyone wants to have happen with any work in communications is for it to do it’s job––Communicate. That means when a reader is turning the pages of the newspaper or magazine, they don’t have you next to them filling them in. The work must do it without your comments.
If they let you, listening in on a critique is also a great way to learn. We all have similar habits that can be corrected.
Another thing to remember is you may disagree with the critique. This is where if you are smart you will get others to review the work as well. If others say similar things in their feedback, then it is you that needs to change and it wasn’t a bad review.
The purpose of getting a critique is to make you a better communicator. Remember “Iron Sharpens Iron.”
There is a famous group that called themselves the Inklings.
From Wikipedia on the Inklings
The Inklings were an informal literary discussion group associated with C. S. Lewis at the University of Oxford for nearly two decades between the early 1930s and late 1949. The Inklings were literary enthusiasts who praised the value of narrative in fiction and encouraged the writing of fantasy. The best-known, apart from Lewis, were J. R. R. Tolkien and Charles Williams, and (although a Londoner), Owen Barfield.
“Properly speaking,” wrote Warren Lewis, “the Inklings was neither a club nor a literary society, though it partook of the nature of both. There were no rules, officers, agendas, or formal elections.”
Readings and discussions of the members’ unfinished works were the principal purposes of meetings. Tolkien’s The Lord of the Rings, Lewis’s Out of the Silent Planet, and Williams’s All Hallows’ Eve were among the novels first read to the Inklings. Tolkien’s fictional Notion Club was based on the Inklings. Meetings were not all serious; the Inklings amused themselves by having competitions to see who could read the notoriously bad prose of Amanda McKittrick Ros for the longest without laughing.
I have a small group which is doing the same thing with communication projects today. We are FOCUS. Fellowship Of Communicators Uniting Socially.
Today many people fear having their pictures made. While this is a real phobia to some most people have a hard time just being themselves when they are aware the camera is on them.
Even world-famous singer Adele has this phobia and is reported to have undergone ‘photo-healing therapy’ with a Californian hypnotherapist!
As for the reasons for a fear of having your picture taken (Scopophobia), they can run the gamut from the fear of what others may think about the photo to the fear that some part of your soul or spiritual essence will be captured and imprisoned in the camera or picture.
Anxiety can be triggered by many things. With all things that shouldn’t upset us I understand having a little anxiety with having your picture made. I think it is normal.
When I am photographing people, I like to get to know a person. There are many reasons to do this. First of all, when a person starts telling me about themselves they slowly reveal face expressions that give a peak into their personalities.
If you pay attention you will see those moments when a person comes alive. I look for those moments and then I capture them later while photographing because I paid attention to them being themselves.
There is new research shows the brain can be tricked into feeling pain relief. It is called neuroplasticity. This is the idea that the brain can change in response to experience.
I find that just having a person concentrate on the answers to my questions makes it harder for them to concentrate on being photographed. This is me using the neuroplasticity to help relax a person.
I was photographing a counselor today and when we finished she said, “You Disarmed Me.” She didn’t have a phobia, but the comment let me know she was a tad bit anxious, but together we took care of that. We got some great photos of her.
So, someone or something disarming makes people feel as if they don’t need to use their weapons or powers, because they feel less hostile, less suspicious, friendlier, and more trusting. In other words, disarming people and things are soothing, charming, or putting people at ease.
I got her mind off of being photographed and just being herself and us having a pleasant conversation.
You see photography is more than just knowing how to work a camera and lights. When it comes to photographing people, you have to know about them. I guess my social work degree is still being used today. I just am using some of those skills putting people at ease in front of the camera.
Stanley teaching in Lisbon, Portugal during the first Storytellers Abroad Missions Multimedia Workshop with ABWE. [photo by: Jeff Raymond]
The learning-by-teaching effect has been demonstrated in many studies. Students who spend time teaching what they’ve learned go on to show better understanding and knowledge retention than students who simply spend the same time re-studying.
Teaching helps in bringing to mind what we’ve previously studied leads to deeper and longer-lasting acquisition of that information than more time spent passively re-studying.
Researchers say that the benefits of the learning-by-teaching strategy are attributable to retrieval practice; that is, the robust learning-by-teaching strategy works but only when the teaching involves retrieving the taught materials. You need to internalize the to-be-presented material prior to communicating it to an audience, rather than rely on study notes during the presentation process.
In past blog posts I have talked about the stages of learning. I think using this illustration of the stages would put teaching even above the evaluation step.
Good Teachers Know Their Students
In an interview Duke Men’s Basketball Coach Mike Krzyzewski talked about the importance of really knowing his players.
Coach K: If an athlete knows you believe in him or her, then that when that kid goes through dark moments, he or she will know they are not alone. We all have those moments and it is important to know that others are with you. Our guys know that they are never alone because we develop relationships and let them know we believe in them. “I believe in you.” You can say that with just those words or you can say it in a huddle when you tell a guy, “We are going with you on this next play.” He might say, “I just missed one.” Then I might say, “This next shot is my shot or our shot. Maybe one of the reasons you are missing is because you are taking your shots. You are taking our shot this time and don’t worry about it. I’m not worried about it.” You put that belief in their minds so they don’t fear losing.
Great teachers know that there is not a perfect way to teach a subject to everyone, but there is a better way to teach each individual student.
I love to first show students how I would shoot something like I am doing here in Hawaii.
I quickly have them getting hands on experience working with the lights in the studio and learning how: to turn the lights on; make them sync with the camera; and then to create different lighting schemes.
However the best learning is happening when I leave the students alone in the studio working on their assignments. They often work in teams. They need a model and the photographer and often use each other which creates the perfect setup for them to end up teaching each other what they learned earlier. Someone doesn’t get a concept and asks their fellow student.
The first few times teaching to someone you explain the process the way you understand it. As you experience your communication didn’t get through to the person, if you are smart, you will realize you were the problem and not the person. As my coach would say about a pass in basketball, it is usually the passers fault if the pass is missed.
I love going to listen to other professionals in my field lead workshops and teach seminars. At this point in my career I am more interested in how they teach a subject rather than the subject itself. I already know how to do lighting and may pick up a tip or two, but really am learning more about how someone else teaches the subject.
Epiphany Moment with
File Storage vs Catalog
I have been working on creating photography databases for more than 25 years. I am having to give presentations all the time and just recently while I was still struggling with a better way to explain how to embed photos with text to make them searchable I had an epiphany. I realized there was an example I could use from our experiences that could help people visualize what is happening inside a computer catalog.
I thought of how we were taught to use a library. Now when you walk into a library that is very similar to how you store your photos. You put them in folders and sometimes even subfolders. Then these folders of images are put on hard drives.
Each photo is like a book on the shelf. If you are familiar with the library you can go to the science section or fiction or whatever you are interested in. The problem is when you don’t know where something would be in the library.
You could go to the card catalog in the library and look up a book by: 1) Author, 2) Title or 3) Subject and find books.
Most people store their images just like we put books on the shelves. The problem is if you don’t know where something is located you need a catalog system.
Today with digital you can find any photograph “IF” you have put text into the metadata. If you have a book on the shelf with no pages and just a cover photo and no text that is what you have in your files today without the text. If you just put a title on that book you can find that book or photo with just the title.
But today you can actually search a book’s text if you have it and the same way with a photo. You have unlimited text space to bury inside a photo’s metadata.
This metaphor works great with those who were taught the library catalog system. They can now visualize that the catalog is separate from the books on the shelf.
So having all your photos on your computer doesn’t make them searchable. You not only need to put text into them, but ideally you need a catalog software system to not just search but narrow those searches by helping you filter a result. Find all the sunset photos. Then you may narrow that to all the Summer time photos. Then you could narrow it to those just from 1960s.
Labor Day pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday in September. I am reflecting today on I have been privileged to travel the world and see how people work in different countries.
Six years ago Jeff Raymond, James Dockery and myself taught our very first Storytellers Abroad Multimedia Workshop in Lisbon, Portugal.
As much as we taught we also were learning. We learned from the students about what they needed to be ready for the workshop. We learned we had assumed some really basics and quickly realized we needed to spell out everything we could in writing.
Before the workshop participants leave from the US to go to an overseas location their computers are checked out to be sure Adobe Premiere Pro will work on their laptop. We check to be sure there is enough free space on the hard drive to handle the work for the week ahead on the workshop.
For most every participant this is their first story where they are responsible for the entire process. Doing research, interviewing the subject, editing the video, finding music and once it is completed also helping to market it to their audience.
The instructors have years of experience doing this for businesses and nonprofits as well. We walk along side them step-by-step to help them in each step. We are coaching them. It is similar to a coach in sports. We are there on the sidelines helping them and letting them play the sport.
We have created a spreadsheet we put up in the classroom so that everyone can see not just where they are in the process, but each other as well. We learned that to keep people from falling through the cracks we were going to have to be very intentional.
Here are three instructors with a workshop participant helping them with the storyline. There were problems that happened in the process and all of us were trying to help salvage a story.
Most participants think we are teaching them how to use the software, their cameras, audio and other tools of the trade. We are teaching all this, but the one thing that is the priority over everything is the storyline and them understanding how to tell this to the audience. Why should they care?
Each time we picked a new location, so many of the former workshop participants would sign up for another workshop.
On that first workshop for a person it wasn’t uncommon for them to be in tears. The learning curve was so difficult they thought. What was really happening for most of them was a mixture of things happening all at once.
The cross cultural experience had so many frustrated. It wasn’t just the language but the different World Views that these people in the foreign country had on any topic.
While working on my own story I will never forget each farmer I asked what this Coffee Cooperative did for them they all said they now had more money.
After a while I realized I had to ask one more question, which opened up my eyes and my audience as to what more money meant to them. What can you buy that you couldn’t do before. Edmundo Ballinas Santiago told me on one of my trips to Salvador Urbina, in Chiapas, Mexico that had it not been for the cooperative, when his wife got cancer he would have had to choose between selling the farm to save his wife or keep the farm and lose his wife.
Here are a few lessons I have learned since teaching others how to do storytelling. First you will meet people who will open up your worldview and help you to broaden your horizons.
One of the best things I love is being invited into other people’s kitchens. I wanted to be sure the students saw a typical kitchen in Nicaragua in this village. They needed to see there was no a pantry of food. There was not a spice rack. They didn’t have a refrigerator with things to prepare.
Without much of material things they were some of the happiest people I have encountered.
The best thing about traveling and doing storytelling is that the world helps open your eyes, heart and mind up to people who are different and make you look at your own life with fresh eyes.
If you are interested in Storytelling and would like to have a coach work with you as you learn the craft. Contact me. Maybe you can join our next Storytellers Abroad workshop. Maybe we can do something here in the states. Give me a call and we can find a way that works for you.
This is Francesca who is helping with the Community Garden in the Agalta Valley region of Honduras. I was covering the work of Honduras Outreach, Inc. a nonprofit based in Atlanta, Georgia. [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 450, 1/250, ƒ/14, (35mm = 22)]
The one tool most photographers have and don’t always use well is light.
Now in the best of situations this just will not work without some help. Dodging the face just doesn’t work as well as just adding light to her face with an off camera flash.
Here is another example which might not be as drastic, but notice the color and dynamic range in the skin tones of the face that without flash is missing.
Now I want those clouds and rich colors and if I open it up it will wash out the background.
Just adding a little flash off to the side makes a huge difference.
Here the boy on the horseback with no light on his face except the sun behind him. If we let the sun light him then he will squint.
Now this is a lot better in my opinion if you are trying to tell the story of him riding to school on horseback.
This is the setup I like to use. I have a radio transmitter on the camera and then a small flash off to the side on a light stand. This is small and travels well when I am needing to fly through airports.
I love to also use the Flashpoint XPLOR 600 HSS TTL Battery-Powered Monolight with Built-in R2 2.4GHz Radio Remote System – Bowens Mount. These are more powerful and need less time to recharge in sunlight.
What exactly does the word “photography” mean? For those of you that might be curious, it means “Writing with Light.” Yes, that is accurate. The word “Photo” stands for “light” and its suffix “graphy” stands for “writing.”
So if you are a photographer you are suppose to be writing with light, so learn how to write with light rather than just pushing the button and capturing light.