Success depends on your investment of time

While Broadway plays rehearse for four to six weeks, most high schools practice for ten weeks.


40 percent of couples wait 13 to 18 months between “Yes!” and “I do.”

How about you? How long do you prepare?

For more than 25 years, I have been a part of the Southwestern Photojournalism Conference, and before that, I served on the Southern Short Course board.

I watched each year for speakers as they showed up with multiple trays and would be rearranging until they had a new show ready. Often this was happening just before they went on.

Guess how successful those presentations were for the audience? Not very captivating.

Key to Success

When you find out something that you will do, start immediately. If you get a photo assignment that is next year, then begin now researching everything you can.

The more lead time you have before an event, the only way you will be more successful is to start as soon as you know about it.

However, do you give all your projects the same amount of preparation? Are you the speaker, for example, waiting till the day of the event to put your presentation together?

Maybe you always wait till the night before.

Be thankful the actors didn’t wait till the day before a performance to learn their lines.

Buckingham Palace Changing of the Guards

Professional musicians practice for six to eight hours every day, even if they do not know what they will be playing tomorrow.

The studio musicians who play in all the movies do not get their music until they walk in the door, but they have been practicing most every day of the week. Sometimes they take a day off but are prepared to perform at a moment’s notice.

Rodeo
Hawaii High School State Finals
The Big Island

Treat your work as competition – Because it is!

Every time you do a job, another photographer gets a similar position. Clients see your work and theirs as well in many cases. Who will they hire the next time?

They may hire you a second time, but they will sooner or later go with the winner, especially if they can see the difference.

Too many treat assignments like they did classroom work. They assume the client will grade them like a teacher.

One of my friends who teaches in college talked to his class about doing the assignment like the real world. Everyone turns in their work, and only one person in the class gets the job. In other words, everyone would fail other than one student.

They let that sink in for a while before saying they couldn’t get away with that in the classroom, but he paused for a while and then said, that is how it will be once you graduate.

Do you maximize your time, or do you minimize it?

Covering a candidates for City Council meeting

L/R Marie Willsey, Lori Henry, and Shelley Sears are all running for open spots on the City Council and will speak at the Roswell City Council Candidate forum held at the Roswell Community Masjid. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art, ISO 2500, ƒ/4, 1/100]

I went to the local Masjid in Roswell to cover three of the candidates running for the City Council office.

Why?

I wanted to show that this was pretty historical to show the Masjid hosting the meeting and capture the personalities of those running for office so that the audience would know more about the candidates than before the event. The tiles had the Arabic language on them, and I included them to show the location of the meeting.

I watched and listened. Each of the candidates running for office was very different from the others.

Shelley Sears was running on her success as a businesswoman in Real Estate. [Fujifilm X-E2, FUJINON XF 55-200mm, ISO 3200, ƒ/4.8, 1/100]

Shelly Sears was a nonsense business personality. She had a very similar approach to Trump. She wanted everyone to no she was not a politician but a successful businessperson. She was running on the platform that we need business people running the city, not politicians.

I noticed she leaned forward more than the other candidates and intentionally chose not to use a microphone. This, to me, was her visually saying she needs no help at all and can handle it herself. I waited for the moment. I thought that showing her take control, lean forward, and telling you how she will take control was the best way to capture her.

Marie Willsey has been serving on her homeowner’s association board. She saw this as an opportunity to perform just like she had done for the homeowner’s board, but on a more significant community stage. She likes serving. [Fujifilm X-E2, FUJINON XF 55-200mm, ISO 3200, ƒ/4.8, 1/100]

 Marie Willsey reminded me of the stay-at-home mom involved in community service projects. She was serving on her homeowner’s board and loved doing this. She saw many of the same things facing the homeowners as those concerns for the larger community.

All the time, when she was talking, she was smiling. It was important that she came across as friendly and wanted to be seen as someone there to help her. So, I was sure to capture the smile and the warmth she was conveying to the audience.

Lori Henry had served in the past on the City Council. She wanted people to know she understood the issues that are the hotting topics in the community. She tried to portray herself as a scholar candidate on the city’s problems. [Fujifilm X-E2, FUJINON XF 55-200mm, ISO 3200, ƒ/4.8, 1/100]

Now the third candidate had been here before. Lori Henry was running as the well-educated issue candidate. She took issues and explained what needed to change to make a difference.

To capture this, I had to look for that expression that showed a lot of thought going into her comments. So I looked for that furrowed brow and intense gaze.

Thought before I shot

As you can see, I thought about each person. I felt their presence and looked for ways to capture those things in a visual moment that communicated some of this to the audience through the camera’s lens.

[Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art, ISO 2800, ƒ/4, 1/100]

However First I …

The first thing I did was to walk into the room and asses the room technically.

The room had fluorescent as well as tungsten lights. I wrote an earlier blog about this here and how to get a good white balance.

I did a custom white balance using the ExpoDisc and ensured that the shutter speed was no faster than 1/100.

Next, I sat in the front row center to get a clear shot of the speakers without any distractions. Also, I knew I could stand up for a moment and move to the side and get an overall picture at some moment.

I also brought two cameras. The Nikon D5 had a 24-105mm, which helped for the overall shot and the three speakings, but then I brought my Fuji X-E2 with the 55-200mm, which let me get intimate photos of them individually speaking without me leaving my chair.

Once I had all the technical stuff taken care of, I switched my mind to listening and finding those moments to tell the story.

Workflow

I call all this my shooting workflow. It would help if you always had the best technical shot and the moments to tell the story. There is a process that takes place every single time.

Do you have a process? Do you know why you are taking a photo? Do you know who your audience is for your photos? If you don’t know these answers, you will not be able to communicate much through your photos.