Caption: This is my Godox V860 with the Magmod gels system I use for my event work.

Introduction:

Pursuing vibrant and dynamic colors has always been a constant endeavor in photography. The use of colored gels with your flash can not only elevate the visual appeal of your images but also streamline your post-production process. In this blog post, we’ll delve into the art of using colored gels to achieve optimal color results and how the MagMod flash system has become an indispensable tool for photographers seeking versatility and ease in their lighting setups.

Setting the Stage:

I typically start my photography sessions by capturing images using the auto white balance on my Nikon Z9. This provides a neutral starting point, allowing me to assess the scene’s color temperature on the LCD screen. This initial step serves as a canvas upon which I can strategically apply colored gels to achieve the desired color balance in my shots.

Choosing the Right Gels:

The MagMod flash system has become my go-to solution for incorporating colored gels into my lighting setups. With its innovative design and ease of use, MagMod allows for quick and seamless attachment of plastic gels, enabling precise control over the color temperature of your flash.

One of the standout accessories in the MagMod arsenal is the Sphere, which I frequently use to diffuse light, providing a softer and broader coverage. This is particularly useful when shooting with a versatile lens like the 24-120mm, allowing me to maintain consistency in lighting across different focal lengths.

Optimizing Camera Settings:

Regarding camera settings, shooting in aperture priority and Auto ISO has proven to be a winning combination. This allows the camera to automatically adjust the ISO to maintain proper exposure while I focus on framing and composition. However, changing ISO is not the only consideration; it’s about finding the right balance to prevent the background from going wholly black and ensuring a fast enough shutter speed for sharp images.

I often increase the ISO from 64 to 400 or higher base setting. This prevents the background from underexposing and ensures that my shutter speed remains fast enough to capture crisp details. Balancing these settings is crucial to achieving a harmonious blend of ambient and artificial light in your photographs.

Conclusion:

Incorporating colored gels into your photography workflow, coupled with the MagMod flash system, opens up creative possibilities. You can achieve stunning and consistent color results by starting with auto white balance, assessing color temperature on the LCD, and strategically applying gels to your flash. Experiment with different combinations, and soon, you’ll find yourself seamlessly integrating this technique into your repertoire, reducing post-production workload while elevating the visual impact of your images.

Caption: James Dockery is organizing the Workshop Group photo while Jeff Raymond is framing the shot with the camera in Chile.

Introduction

In the age of digital photography and Instagram influencers, it’s no surprise that many individuals dream of becoming proficient photographers. The allure of capturing stunning images and creating a career is undoubtedly enticing. To achieve this dream, numerous aspiring photographers flock to photography workshops in the hopes of honing their skills and unlocking the secrets of the trade. However, there is a harsh reality that many of these enthusiastic participants face: despite attending these workshops, a significant number never seem to get any better. This blog post will delve into the reasons behind this phenomenon and highlight the unrealistic expectations that often underlie these disappointments.

The Complexity of the Photography Industry

Photography is a multifaceted and complex field encompassing numerous genres, techniques, and tools. The industry constantly evolves from landscape to portrait photography, from DSLRs and mirrorless to smartphones. Yet, many workshop attendees underestimate the vastness of this domain and the dedication required to excel.

Unrealistic Expectations

One of the primary reasons people don’t experience substantial improvement after attending a photography workshop is their unrealistic expectations. Participants often expect the instructor to be a magic wand that will instantly transform them into a skilled photographers. However, the reality is that photography is not an overnight endeavor. It takes time, effort, and commitment to master the art. While workshops can provide valuable guidance and knowledge, they are not a shortcut to success.

The Importance of Self-Motivation

Photography workshops can be incredibly valuable for those who are motivated and willing to put in the work. However, expecting the instructor to motivate you alone is a sure path to disappointment. Successful photographers are self-motivated individuals who constantly practice, learn and evolve. Attending a workshop is just one step in a long journey, and taking the reins of your learning process is crucial.

Practice Makes Perfect

The lack of practice is the number one reason many photography workshop participants do not improve significantly. Knowledge is only valuable when applied, and photography is no exception. You might leave a workshop with a head full of new concepts and techniques, but if you do not put them into practice, they will remain nothing more than abstract ideas.

You must shoot to grasp and apply what you’ve learned. You’ll develop the skills to become a better photographer through trial and error, experimentation, and constant practice. It’s often said that you must take thousands of bad photos before taking good ones. Embracing failure as part of the learning process is essential.

Continuous Learning

Another misconception among photography workshop participants is the belief that once they’ve completed a workshop or mastered the basics of photography, there’s no need for continuous learning or improvement. While workshops can provide valuable insights, knowledge, and skills, they are just a stepping stone on the lifelong journey of photography.

Photography is an art and a science that is constantly evolving. The technology, techniques, and creative trends in photography are ever-changing. What may have been cutting-edge in photography a few years ago may be outdated today. Thus, the misconception that a single workshop or a few lessons can provide all the knowledge needed is far from reality.

Here are a few reasons why continuous learning in photography is crucial:

1. Evolving Technology: Photography equipment, software, and post-processing tools are constantly advancing. New cameras, lenses, and editing software are released regularly, each with unique features and capabilities. Photographers must stay updated on these developments to make the most of their gear and create the best possible images.
2. Creative Trends: Photography is a visual art form, and artistic trends are constantly changing. Styles and preferences in photography can vary from year to year. Keeping up with current trends can help photographers stay relevant and produce work that resonates with their audience.
3. Expanding Skills: There are various genres of photography, from landscape and portrait to wildlife and street photography. Each genre requires specific skills and knowledge. Continuous learning allows photographers to expand their skills and explore new areas of interest, which can be personally fulfilling and professionally beneficial.
4. Feedback and Critique: Photography is a subjective art, and receiving feedback from peers, mentors, or fellow photographers can be invaluable. Continuous learning can involve seeking critique and constructive feedback, which can help photographers identify areas for improvement and refine their craft.
5. Problem-Solving: Photography often involves solving technical and creative challenges. Learning from others, experimenting with new techniques, and problem-solving are essential for growth. Continuous learning helps photographers develop their abilities to address and overcome obstacles in their work.
6. Networking: Engaging in photography communities, attending workshops, and participating in photography events can help individuals build a network of like-minded enthusiasts and professionals. These connections can lead to collaboration opportunities, mentorship, knowledge sharing and experiences.
7. Inspiration: Learning from other photographers, studying their work, and staying updated on the latest photography projects can be a great source of inspiration. Continuous learning can fuel one’s creative drive and lead to new and exciting projects.

In conclusion, the misconception that photography workshops are a one-stop solution for mastering the art is unfounded. Photography is a dynamic and ever-evolving field, and photographers should embrace continuous learning as an integral part of their journey. By staying curious, adaptable, and open to new knowledge, photographers can improve their skills and find greater satisfaction and fulfillment in their passion for photography.

Introduction:

Photography seminars and workshops have long been a staple in photography, offering enthusiasts, hobbyists, and professionals opportunities to improve their skills, learn new techniques, and network with fellow photographers. However, over the past few years, there has been a noticeable decline in the attendance of in-person photography events. In this blog post, we will explore some possible reasons behind this decline, discuss what photographers are doing instead, and examine the evolving landscape of photography events.

Reasons for Declining Attendance:

1. Digital Resources: The rise of digital photography and the internet has made accessing information and tutorials online more accessible than ever. Websites, YouTube, and social media platforms are brimming with educational content, allowing photographers to learn and improve their skills from their homes. As a result, the need to attend in-person workshops for knowledge-sharing has diminished.
2. Time Constraints: In today’s fast-paced world, people often find it challenging to allocate time for in-person events. Work, family commitments, and other personal responsibilities can make attending multi-day workshops or seminars difficult, leading to lower attendance rates.
3. Financial Considerations: Many photography seminars and workshops can be expensive, particularly if they require travel, accommodation, and registration fees. In an era of economic uncertainty, some photographers hesitate to invest in such events, opting for more cost-effective ways to improve their skills.
4. COVID-19 Pandemic: The global COVID-19 pandemic brought restrictions on gatherings, significantly impacting the ability to host in-person events. Even as restrictions have eased, some people remain cautious about attending large gatherings, further suppressing photography seminars and workshops attendance.

What Photographers Are Doing Instead:

While attendance at traditional in-person events may decline, photographers are not losing their passion for learning and improving. Instead, they are adapting to the changing landscape of photography education:

1. Online Learning: As mentioned earlier, digital resources have become a go-to option for photographers. Many photographers consider online courses, webinars, and video tutorials to enhance their skills. Websites like CreativeLive, Skillshare, and YouTube are excellent platforms for learning from experts in the field.
2. Photography Communities: Online photography communities and forums have become increasingly popular for networking, sharing experiences, and seeking advice. Photographers can connect with like-minded individuals, ask questions, and receive feedback on their work without leaving their homes.
3. Mentorship Programs: Some photographers opt for mentorship programs where they can receive one-on-one guidance and feedback from experienced professionals. This personalized approach can be more effective for skill development and career growth.
4. Hybrid Events: In response to the pandemic, some photography workshops have transitioned to hybrid formats, offering a mix of in-person and online components to cater to a wider audience.

The Evolving Landscape of In-Person Events:

The photography industry is not completely abandoning in-person events

In event planning and photography, a well-thought-out “Run of Show” and a detailed shot list are like GPS guiding you through uncharted territory. These tools provide clarity and structure to your event, ensuring you capture every critical moment in your photographs. But there’s more to it than just checking boxes; it’s about communicating the essence and purpose of your event to your photographer and, ultimately, your audience.

What is a “Run of Show”?

A “Run of Show” is essentially a timeline or script for your event. It outlines the order of events, the timing of each segment, and who is responsible for what. This document is crucial for your event’s success, as it keeps everyone on the same page and ensures everything flows smoothly.

The Importance of a Shot List

While the “Run of Show” handles the event’s logistics, the shot list is the photographer’s guide to capturing the most critical moments. It includes a list of specific shots you want to ensure are included in your event’s photo collection. This can range from candid shots of attendees to staged photos of key moments or individuals.

Providing These to Your Photographer Early

Booking your photographer should not be a last-minute decision; it should be one of the first. Why? Because a photographer needs time to prepare, understanding your “Run of Show” and “shot list” is an integral part of that preparation.

1. Pricing According to the Scope: The “Run of Show” and shot list provide your photographer with a clear understanding of the event’s scale and complexity. This enables them to price their services accordingly, accounting for the hours, equipment, and assistants needed.

2. Equipment and Lens Selection: The photographer can determine the equipment and lenses required to capture the event effectively. A gala event in a dimly lit ballroom, for example, may necessitate different equipment than an outdoor daytime wedding.

3. Staffing: If the event is substantial and needs multiple photographers or assistants, your photographer can plan accordingly.

4. Creative Vision: Knowing the flow of the event helps the photographer anticipate critical moments and plan creative shots that align with your vision.

5. Avoiding Surprises: Early communication prevents misunderstandings and ensures the photographer is fully prepared, reducing the likelihood of last-minute hiccups.

Communicating How and Why These Photos Are Needed

To create impactful photographs, it’s essential to communicate the purpose and audience for these images.

1. Know Your Audience: Understand who will be viewing these photos. Are they event attendees, potential clients, sponsors, or the public? Knowing your audience helps tailor the photography to their expectations and needs.

2. Why the Photos Matter: Articulate why these photos are essential. Are they meant to showcase a product launch, capture the essence of a wedding, or document a corporate event? This clarity ensures your photographer understands what to emphasize.

3. Strategy for Success: Defining success for your event isn’t merely about specifying the number of photos or the delivery deadline. It’s about determining how your audience will benefit from these photos. Will they gain insight, feel inspired, or be moved emotionally? Successful event documentation should go beyond just recording events; it should tell a story and convey a message.

The Power of Strategy

Your strategy should be about where you want to end up. It’s not about the technical details but the broader picture. For instance, if you’re organizing a product launch, success might be defined as having attendees leave with a profound understanding of your product’s benefits and feeling excited about its potential. This sets the stage for the photographer to capture not just the product but also the emotions and reactions of the attendees, making the photos far more impactful.

In conclusion, a “Run of Show” and a shot list are invaluable tools for ensuring a successful event and compelling event photography. Providing these early to your photographer lets them plan, prepare, and price their services accordingly. Communicating the photos’ purpose and your broader strategy ensures that the resulting images are not just records but powerful assets that resonate with your audience, whatever their context. With these elements in place, your event will leave a lasting impression, and your photographer will be well-equipped to capture every moment.

Caption: Jack Sorg, MD, and his Romanian & Russian translator Irina Gancear, meet with a patient at the Casa de Cultură (Culture Center), where they set up a medical clinic in the town of Mărăndeni, Fălești District, Moldova. Jack is asking about the patient’s concerns and getting their history to help them with their medical concerns.

In our fast-paced world, it’s easy to get caught up in our lives, focusing on our needs and wants. We often forget that every person we encounter is a unique individual with their desires, struggles, and experiences. This is why it is crucial to emphasize the significance of caring for the whole person in our relationships, as demonstrated through the experiences of medical professionals and the pitfalls of some faith communities.

During my coverage of medical personnel running urgent care clinics in Moldova, I was reminded of the profound impact that genuine care and understanding can have on people. These dedicated professionals not only treat physical ailments but also offer a listening ear and emotional support. It was a stark contrast to many other interactions in our lives, where transactions and self-interest often take precedence.

One area where the importance of caring for the whole person is sometimes overlooked is within the evangelical community. It’s disheartening to see some individuals treating relationships as a means to an end, using them to achieve their personal goals or convert others to their faith. Questions like, “Am I just another notch on your belt of successes?” or “If I reject your Jesus, will you still be my friend?” highlight this issue.

Church planters who aim to spread their faith globally often encounter this dilemma. Many people don’t readily perceive their need for spiritual guidance, making it challenging to engage them in conversations about faith. Jack Sorg, MD, a surgeon, recognized the importance of a more holistic approach. He understood that people worldwide needed medical care and that his medical skills could serve as a bridge to connect with them.

However, Jack Sorg went a step further. He saw each patient as a unique individual, not just a medical case. He genuinely cared about their well-being and wanted to help the whole person, recognizing that physical ailments were often intertwined with emotional, mental, and spiritual needs. While treating patients, he would inquire if they were open to hearing about his faith. If they declined, he respected their wishes, offering to pray for them after providing free medical care.

For those open to discussing faith, he would collaborate with church planters to open doors for spiritual conversations. Jack’s approach was a testament to the idea that genuine caring and understanding should extend beyond a singular goal, such as sharing one’s faith.

This concept aligns with the teachings of Jesus, who emphasized loving one another, helping those in need, and letting our light shine through good deeds. In Matthew 22:39, Jesus instructs us to “love each other as I have loved you.” Additionally, in Matthew 5:42, Jesus advises us to “give to the one who asks you and do not turn away from the one who wants to borrow from you.” These teachings stress the importance of selfless giving and caring for the needs of others.

Moreover, in Galatians 6:2, we are reminded to “carry each other’s burdens, and in this way, you will fulfill the law of Christ.” This verse underscores the significance of being there for one another in times of trouble and assisting others in their journey through life.

Caring for the whole person in relationships is a fundamental aspect of being human. It means valuing individuals not just for what they can offer us but for who they are. Whether it’s through medical care, friendship, or spiritual guidance, we should strive to understand and support others in their entirety. By doing so, we fulfill the higher calling of love, compassion, and selflessness, following the example set by Jesus and those like Jack Sorg, who recognize that people deserve to be cared for in their entirety.

Have you ever stumbled upon a groundbreaking way to improve the message and quality of your storyline during an interview? I certainly did this week while in Moldova, and it involved the simple but effective act of letting my client redo their interviews. In this blog, I’ll share my experience and how this unconventional approach was a game-changer in crafting compelling narratives.

The Genesis of the Idea

It all started a few months ago when I interviewed a doctor in Atlanta for a video project. At the time, I thought I had captured all I needed, and the interviews were ready for the editing room. To save time during the production phase, I decided to show the footage to the doctor, essentially giving him a sneak peek of how he came across on camera.

In parallel, I conducted another interview with a different person over Zoom. Interestingly, I didn’t record this one, but it still served as a valuable practice session. Little did I know that these initial interviews were just the tip of the iceberg and that I was about to uncover a unique method to enhance the narrative.

My video results from Moldova

The Power of Self-Reflection

What I noticed during this process was that the first interviews were, as expected, somewhat spontaneous. When individuals are interviewed for the first time, they tend to respond with the thoughts that immediately come to mind. However, once they had the chance to hear themselves and discuss the content in more depth, something remarkable happened. They began to reflect on how they came across in the interviews and the overall purpose of the video.

It wasn’t my questions that changed dramatically, but the individuals themselves. The act of listening to their own words and perspectives caused them to reassess and refine their responses. This newfound self-awareness allowed them to be more deliberate and strategic in their communication, resulting in a much more polished and practical interview.

Practicing for Perfection

Inspired by this revelation, I decided to take it a step further with a few other interviewees. I informed them beforehand that I would be interviewing them and encouraged them to practice beforehand. This wasn’t about rehearsing lines or memorizing a script; it was about becoming comfortable with the material and the message they wanted to convey.

When it came time for the actual interview, those who had practiced delivered outstanding performances. It was evident that their prior reflection and preparation had a significant impact on the quality of their responses. They could speak more fluently, confidently, and with greater clarity.

Authenticity Over Stiffness

One key aspect of this approach is that it allowed interviewees to maintain authenticity. While scripting and having individuals read from it can be practical in some cases, it often results in a stiff and rehearsed delivery that lacks the genuine connection needed to engage the audience. Redoing interviews with self-reflection, on the other hand, ensured authenticity while improving the overall message.

The Takeaway

The main lesson I gleaned from this experience is that, unless you are accustomed to being interviewed on camera regularly, conducting practice runs and providing interviewees with the opportunity to evaluate their initial responses is invaluable. It not only helps individuals think more deeply about their message but also allows them to hear and assess how others perceive them.

In an age where visual and verbal communication is paramount, ensuring that your interviewees have the chance to refine their responses is a powerful tool for crafting a compelling narrative. This approach enables you to capture the true essence of their message while ensuring that it resonates effectively with your audience.

So, the next time you find yourself working on a project that involves interviews, consider incorporating this practice. Let your clients redo their interviews, encourage self-reflection, and watch as the quality and impact of your storytelling soar to new heights. It’s a small step that can lead to a giant leap in narrative communication.

Introduction

In the ever-evolving world of photography, it’s not uncommon to adapt and change your techniques by introducing new camera models. One such transition for me was sparked by the Nikon Z9, a game-changing mirrorless camera that opened up new possibilities for my photography. In this blog, I’ll share how my approach to shooting has evolved, particularly in white balance and metering, thanks to this remarkable camera.

Spot Metering and Eye Tracking

Like many other Nikon DSLR users for years, I predominantly shot in Matrix metering mode. It was a reliable and versatile option, providing a balanced exposure for a wide range of scenes. However, my world shifted when I discovered the power of the Nikon Z9’s Eye Tracking feature.

The real game-changer for me was the realization that I could now effectively use Spot Metering, thanks to the camera’s eye-tracking technology. Instead of relying solely on Matrix metering, which assesses the entire frame, Spot Metering allows me to meter precisely where Eye Tracking focuses on people. This precision brings a new level of control over the exposure, ensuring that the subject’s eyes are perfectly exposed, even in challenging lighting conditions.

Working with Spot Metering is a breeze with the Nikon Z9, much like with Nikon DSLRs. This newfound precision has enhanced the quality of my portraits and expanded my creative possibilities, enabling me to create images with a unique depth and emotion.

White Balance Techniques

While I have significantly shifted my metering techniques, my approach to white balance remains somewhat consistent with my earlier practices. I still value the reliability of custom white balance, allowing me to fine-tune the camera’s settings to match the lighting conditions. This method ensures that colors are rendered accurately and consistently, especially in critical situations where color accuracy is paramount.

Following custom white balance, my next preference is to use white balance presets like Sunshine, Fluorescent, or Tungsten when the situation calls for it. These presets offer a quick and efficient way to adjust the white balance settings according to the predominant lighting source, saving time and effort in post-processing.

That said, I have also started to experiment with Auto White Balance more frequently, especially when I am moving quickly from one lighting situation to the next. This shift in my approach is rooted in my background shooting Color Transparency Film. When working with this film, there was no room for post-production adjustments. The goal was to capture the perfect image in the camera, and this philosophy has stuck with me through the years.

Less Time in Post-Production

The discipline of shooting Color Transparency Film taught me the value of getting it right in the camera, thereby minimizing post-production work. As a photographer, this has translated into capturing images that require minimal editing, if any, in software like Adobe Lightroom.

The combination of custom white balance, Eye Tracking with Spot Metering, and the advanced capabilities of the Nikon Z9 has allowed me to achieve this goal. With these tools, I can now deliver images closer to the final product straight from the camera. This not only preserves the moment’s authenticity but also saves me considerable time that would otherwise be spent in post-production.

Conclusion

The Nikon Z9 has not only elevated the quality of my work but has also redefined my approach to shooting. With the switch to Spot Metering and the continued reliance on custom white balance, I’ve managed to maintain the discipline of achieving near-final images in-camera. This approach saves time and honors the timeless tradition of capturing the moment as it happens, a philosophy deeply rooted in the art of photography. The Nikon Z9 has indeed been a transformative tool in my creative journey.

In the world of videography, crafting a captivating highlight reel is both an art and a science. Recently, I embarked on the exciting journey of creating a Drone Video Highlight Reel, and let me tell you, it was a rollercoaster of creative challenges and personal growth. In this blog, I will walk you through the intricate process of selecting the perfect music, curating the proper footage, and giving your reel that cinematic touch.

The Quest for the Perfect Soundtrack

Choosing the right piece of music is often the first hurdle to overcome when creating any video, and my drone highlight reel was no exception. However, I wasn’t just looking for music; I wanted something to complement the mood I envisioned for my reel. My search involved carefully scrutinizing the volume peaks and valleys graphic along the timeline of audio clips. I knew this visual representation would help me find a track that synced seamlessly with the video’s emotional arc.

I steered clear of the over-the-top sports reel type of music for my cinematic highlight reel. Instead, I sought a composition to evoke emotion and transport viewers into a world of awe and wonder.

The Hunt for Hidden Gems: Selecting Footage

Once I had the music nailed down, the next daunting task was locating all my drone video clips from years past. Some were buried deep in my archives, while others had slipped from my memory entirely. This process reminded me how much I had grown as a drone pilot over time.

Selecting the proper clips from this treasure trove was a painstaking process. The first challenge was realizing that, like any artist, my skills had evolved over the years. There were early clips I cringed at, unwilling to showcase them. Simultaneously, it ignited a desire to push my boundaries and capture more dramatic subject matter in the future.

Syncing Sight and Sound: Editing

I used just one piece of music to bring my vision to life and dropped the clips onto the timeline individually. I meticulously reviewed the footage, paying attention to the visuals and the rhythmic peaks and valleys in the audio. This helped me identify the perfect moments for scene transitions.

Occasionally, I had to speed up some clips to maintain the desired pacing, but I never slowed anything down. This decision lent a sense of urgency and excitement to the final product.

The Art of Color Grading

For me, the most challenging phase of this project was color grading. This intricate process involves extracting the best color from each clip and applying a consistent color grade to the entire package. It’s like adding the finishing touches to a masterpiece.

I created an adjustment layer for the entire project and then applied LUTs (Look-Up Tables) to give my reel a stylized look. This step made the footage pop and unified the visual aesthetics throughout the video.

A Lesson in Nuance and Dedication

While I’ve been editing videos for 16 years, venturing into drone videography and creating a cinematic reel was a refreshing but challenging experience. It reinforced my appreciation for the art of video editing and the nuanced decisions that elevate a project from good to exceptional.

I could have easily handed this project to a professional editor, but I wanted to learn and grow. What I discovered is that it’s the subtleties, the fine-tuning, and the dedication that take your project to the next level. Now, I understand why editing a movie can take over a year; it’s not an easy feat.

In my case, I began my drone journey in February 2021 by obtaining my FAA Part 107 certification before even taking flight. The path from there to creating this cinematic highlight reel has been continuous learning and creative exploration.

In conclusion, creating a Drone Video Highlight Reel is a testament to the fusion of technical skills, artistic vision, and an unwavering dedication to storytelling. It’s a journey that challenges you to push your boundaries, refine your craft, and create something truly memorable. My advice to fellow creators: Embrace the process, revel in the nuances, and let your passion soar, just like your drone.

In the dynamic world of independent visual storytelling through photography and video, one often hears about the creative aspects of the job—the beautiful moments captured, the artistic vision realized, and the stories told through the lens. However, there is a less glamorous side to this profession that is rarely discussed: the relentless and time-consuming task of marketing. It’s an elephant in the room that every independent visual storyteller has to acknowledge.

As a visual storyteller, your journey begins not just with capturing stunning visuals but with the intricate art of marketing. You must build your brand, attract clients, and create a reputation that separates you. However, the harsh reality is that despite your best efforts, most of your market audience may not be interested in your services. These are just the standard marketing numbers, and it’s a tough pill to swallow.

The time it takes for marketing efforts to yield results is even more challenging. It’s not uncommon for independent visual storytellers to invest six to eighteen months or even longer before clients start booking their services. This extended timeline can be attributed to various reasons:

1. Timing Issues: Your marketing material might be exceptional, but potential clients may already have someone booked for their next event or project. They may express interest in your services but commit to working with you on a future project.
2. Budget Constraints: Clients may love your work but must align their budgets with your pricing. Sometimes, this means waiting until they have the resources to hire you.
3. Repeat Business: Building a loyal client base takes time. Clients who have worked with you once may be more likely to hire you again, but this relationship-building process doesn’t happen overnight.

This slow and often unpredictable flow of clients can lead to periods of “famine” in your business. During these times, anxiety can get the best of you. In these moments, it’s crucial to have a financial reserve that can cover your bills for at least six months. Financial stability eases your mind and allows you to focus on your craft and long-term growth rather than worrying about immediate financial needs.

On the flip side, there are “feast” periods when you become exceptionally busy, and the work is pouring in. These are the times when you can build a financial cushion for the leaner months. However, during these periods, you may find yourself overwhelmed and need help managing the workload efficiently.

So, why am I writing this? It’s not just for you; it’s also a reminder to myself. In those challenging times of famine, anxiety can indeed be overwhelming. But I’ve learned that the best response to fear is action. Instead of dwelling on what’s not working, focus on what you can control.

During the slow periods, invest in personal projects that you can turn into marketing pieces. Dive into your past calendars and identify clients who hired you at certain times of the year; check in to see if they have upcoming similar events. Stay proactive and keep refining your skills and your brand.

Remember that anxiety often stems from worrying about things beyond your control. While it’s vital to acknowledge your fears, it’s equally crucial to accept the limitations of your influence. Instead, channel your energy into making yourself better for your clients.

Ask yourself, “What can I do now that will make me better for my clients?” Are there skills you can improve, new services you can offer, or innovative approaches you can take? By focusing on self-improvement and value creation during tough times, you’ll weather the storms and emerge more robust and resilient as an independent visual storyteller.

In recent years, there has been a significant shift in how we capture and share moments, tell stories, and market products or services. Integrating drone photography is one of the most transformative innovations in this regard. Drones equipped with high-quality cameras have soared into popularity, and for good reason. They have revolutionized how we capture visuals, offering unique perspectives and a new dimension to storytelling and marketing. In this blog post, we’ll explore why drone photos are so helpful and why they are used extensively in today’s storytelling and marketing efforts.

1. A Fresh Perspective

Drones provide a fresh perspective on familiar subjects. Whether it’s a sprawling landscape, a bustling cityscape, or a corporate office, drones offer a unique viewpoint that’s hard to achieve with traditional photography or videography. This fresh perspective instantly captures the audience’s attention, making it an invaluable tool for marketers and storytellers. Drones can capture breathtaking aerial shots, revealing details and patterns often hidden from the ground.

2. Visual Engagement

In a world inundated with content, visual engagement is critical. Drones create a visually stunning and dynamic range that holds viewers’ attention. Aerial shots, sweeping panoramas, and cinematic flyovers are visually appealing and emotionally engaging. They evoke a sense of wonder and captivate the audience, making them more likely to remember the message.

3. Versatility

Drones are versatile tools used in various storytelling and marketing scenarios. They are equally at home in real estate listings, travel documentaries, product launches, and corporate videos. This adaptability makes them an indispensable asset for creative professionals and businesses looking to showcase their offerings compellingly.

4. Cost-Effective

Drones are a more cost-effective option compared to traditional methods of capturing aerial footage, such as helicopters or cranes. They require less manpower, equipment, and time. This cost-efficiency makes drone photography accessible to more storytellers and businesses, leveling the playing field in visual content creation.

5. Enhanced Storytelling

Storytelling is at the heart of marketing and content creation. Drones enable storytellers to add depth and dimension to their narratives. Aerial shots can establish a sense of place, emphasize scale, or create dramatic tension in a storyline. Whether showcasing a luxury vacation destination or highlighting the construction progress of a skyscraper, drone photography enhances the storytelling experience.

6. Increased Accessibility

Drones have made it possible to access remote and hard-to-reach locations, capturing images and videos that were once difficult or even impossible to obtain. This accessibility opens up new possibilities for showcasing the beauty of nature, the grandeur of architecture, and the uniqueness of different cultures, all of which can be leveraged for storytelling and marketing purposes.

7. Social Media Appeal

In today’s social media-driven world, striking visuals are crucial for engagement and virality. Drone photos and videos are tailor-made for platforms like Instagram, YouTube, and TikTok, where they can quickly gain attention and traction. Marketers and influencers have embraced drone content to stand out in the digital landscape.

8. Competitive Advantage

In a competitive market, staying ahead of the curve is essential. Those who embrace drone photography gain a competitive advantage by offering something different and visually captivating. It allows businesses to showcase their products or services in a way that sets them apart from the competition.

In conclusion, drone photography has become an indispensable tool in storytelling and marketing for its ability to provide a fresh perspective, engage audiences visually and emotionally, offer versatility, and do so cost-effectively. Its capacity to enhance storytelling, increase accessibility, cater to social media trends, and provide a competitive edge makes it a must-have in the modern content creator’s toolkit. As technology evolves, we can only expect drone photography to become even more integrated into our storytelling and marketing efforts, helping us reach new heights in creativity and engagement.

This is one of my wife’s favorite photos I took in Garango, Burkina Faso, West Africa. She said the smile of the boy was infectious.

Introduction:

Throughout my years as a photographer, I’ve often been asked about my favorite place I’ve ever been or my favorite photo I’ve ever taken. It’s a question that’s plagued many photographers. I used to search for the perfect answer, often echoing the sentiment of other photographers who would say their next place or next photo is their favorite. But over time, I’ve realized that what truly inspires me is not just the destinations I’ve been to or the images I’ve captured; it’s the anticipation of what’s to come.

The Thrill of Anticipation:

There’s something magical about anticipating a new adventure, a new location, or the excitement of capturing the perfect shot. It’s this feeling of the unknown that fuels my passion for photography. The prospect of exploring new places, meeting new people, and encountering the unexpected keeps me motivated to continue creating and telling stories through my lens. It’s not just about relishing past experiences but eagerly looking forward to the next one.

The Impact of Photography:

While the thrill of anticipation is undeniably motivating, what has had the most profound impact on my life as a photographer is the way my photos touch the hearts of others. Some of my most moving experiences have been when people have shared their thoughts and feelings about an image I’ve taken, expressing how much they love it. What makes these moments even more remarkable is that, in most cases, the focus is not on me as the photographer but on the people or places captured in the frame.

Capturing Memories:

Though I may not have all the notes, emails, or comments in person, I remember those heartfelt reactions to my work. These moments have shown me that photography is not just about capturing images; it’s about freezing moments in time that resonate with people, stir emotions, and tell meaningful stories.

Photos that Touched Hearts:

In this post, I want to share some photos that people have commented on and expressed their love for. These images have left a lasting impression on others and have, in turn, enriched my journey as a photographer.

This photo shows David Wood’s ability to meet total strangers and connect with them quickly.

Conclusion:

Lately, my drone photos have been getting lots of comments. I think this is because they are from a different perspective that most people do not see in their daily lives. I love taking these photos because I love seeing things from a birdseye perspective.

While the anticipation of the next adventure and the next perfect shot will always be a driving force in my life, the impact of my photos on others truly gives meaning to my work. The ability to evoke emotions, spark memories, and connect with people through my photography is a privilege I cherish. As I continue this photographic journey, I look forward to creating more moments that resonate with people and tell stories that transcend the frame. After all, photography’s power to touch hearts and inspire makes this journey genuinely remarkable.

Caption: (Left to Right in pink checkered dresses) Rose Alo and Judith Zakaria, assistants in the nutrition center, dispense medicine to the mothers at the Baptist Medical Center in Nalerigu, Ghana.

Introduction

In a world driven by visuals and digital media, the role of a photojournalist extends far beyond capturing fleeting moments. These skilled professionals possess unique talents and perspectives, making them invaluable assets to businesses and organizations seeking to enhance their brand and tell compelling stories. In this blog post, we’ll explore the strengths that photojournalists bring to the table when they collaborate with businesses and organizations and how their training and eye for detail can elevate brand building and storytelling to new heights.

Authentic Storytelling

Photojournalists are experts in the art of authentic storytelling. They have a knack for finding the heart of a story and capturing it in a single frame. When working with businesses and organizations, this ability to distill complex narratives into compelling visuals helps create a genuine connection with the audience. Photojournalists help brands come across as sincere and relatable, rather than contrived or overly polished, by showcasing real people, real moments, and genuine emotions.

Humanizing Brands

Businesses and organizations often face the challenge of appearing distant and impersonal. Photojournalists excel at humanizing brands by documenting the people behind the scenes and showcasing the organization’s human side. Whether it’s capturing candid moments of employees at work, customers interacting with products, or executives engaged in community service, photojournalists create images that bridge the gap between a corporate entity and its audience.

Evoking Emotion

Great photography has the power to evoke emotions in viewers. Photojournalists are masters at tapping into this power. They can capture various emotions, from joy and excitement to empathy and nostalgia. By infusing feeling into brand visuals, businesses can forge deeper connections with their audience, leaving a lasting impression beyond the product or service.

Consistency in Visual Identity

Consistency is crucial in branding, and photojournalists understand the importance of maintaining a consistent visual identity across various platforms. They have an eye for style, composition, and color, ensuring their images align with the brand’s aesthetics. This consistency helps reinforce the brand’s identity and make it instantly recognizable to consumers.

Flexibility and Adaptability

Photojournalists are accustomed to working in diverse and often challenging environments. They are skilled at adapting to changing circumstances, making quick decisions, and finding the best angles and lighting, even in unpredictable conditions. This adaptability ensures they can deliver high-quality images in various situations, whether corporate events, product launches, or community outreach programs.

Storytelling Versatility

Photojournalists are not limited to static images alone. They can also incorporate multimedia elements such as video, audio, and text to create comprehensive and engaging stories. This versatility allows businesses and organizations to leverage various content formats for marketing and communication purposes.

Ethical and Responsible Storytelling

Photojournalists are trained to adhere to ethical guidelines when documenting real-life events. This commitment to honest storytelling translates seamlessly into their work with businesses and organizations. They prioritize transparency, accuracy, and fairness in their visual storytelling, ensuring the brand’s reputation remains intact.

Conclusion

Regarding brand building and storytelling for businesses and organizations, the power of a photojournalist’s training and eye cannot be overstated. Their ability to tell authentic stories, humanize brands, evoke emotion, maintain visual consistency, adapt to various situations, and prioritize ethical storytelling makes them indispensable partners in marketing and communication. When harnessed effectively, a photojournalist’s lens can transform a brand’s narrative into a compelling and unforgettable visual journey, leaving a lasting impact on its audience.