More sights of London with my Fuji X-E2

Fujifilm X-E2, FUJINON XF 18-55mm, ISO 1250, ƒ/5.6, 1/100

I enjoyed seeing the sights in London. But unfortunately, some of the views were just reflections on the sidewalk of the Coke sign in Piccadilly Square in London.

Fujifilm X-E2, FUJINON XF 55-200mm, ISO 400, ƒ/4.8, 1/100

There is so much to see in London, and there is not enough time for any tourist. So you pick your locations. For example, our family went to Buckingham Palace to watch the changing of the guard ceremony.

Finding one location to get good photos of every part of the ceremony is impossible. We got right next to the railing of the front gate. I had to shoot through the iron gates to get this photo.

Fujifilm X-E2, FUJINON XF 55-200mm, ISO 800, ƒ/4.8, 1/100

I found the Fuji 55-200mm lens just great to use for this situation. Unfortunately, I was too far away for the 18-55mm, but I could have fun moments like this one of the London Bobby with tourists taking a selfie.

Fujifilm X-E2, FUJINON XF 55-200mm, ISO 800, ƒ/4.8, 1/100

I just had to wait and watch to capture people in beautiful moments of expression. The people were more uncomplicated to do than catching the guard. They are very business-like throughout the event in their role.

Fujifilm X-E2, FUJINON XF 55-200mm, ISO 640, ƒ/4.8, 1/100

In photography, to capture people’s attention, you need “surprises.” Most of the time, I find that expressions on people’s faces are the easiest to find. Different enough to be a “visual surprise,” like this guard wearing a turban rather than the tall bearskin hat that the rest of the guards wear—the only one with a beard makes this better photo.

Fujifilm X-E2, FUJINON XF 55-200mm, ISO 400, ƒ/3.5, 1/150

The most important thing for me the entire trip was that my wife and daughter were having fun. If they were enjoying everything, then I was OK with wherever we were in London.

We all love Harry Potter, and my wife has been a Downton Abbey fan for a while. So London was a perfect place for a vacation.

Fujifilm X-E2, FUJINON XF 18-55mm, ISO 6400, ƒ/5.6, 1/70

This photo made me think of the “Night Bus” in Harry Potter. Maybe before Harry Potter, it would just be a double-decker bus in London, but the storyline of Harry Potter is part of my memory, and now these are the Night Bus in the series.

Technical Tip

Before I could concentrate on capturing the moments and moods of England, I had to understand my camera and make it do what I wanted, not just whatever it would create.

For all these photos, I used the ExpoDisc to create a Custom White Balance. Unfortunately, using presets or Auto White balance usually doesn’t yield good results. So here is how I do that in an older blog post.

For the most part, I think you can shoot much of travel photography with lenses between 28mm to 200mm. The FUJINON XF 18-55mm and FUJINON XF 55-200mm give me between 27mm to 300mm coverage. These two lenses was important to get those photos at Buckingham Palace.

Fujifilm X-E2, FUJINON XF 18-55mm, ISO 1600, ƒ/5.6, 1/100

You don’t have to get a camera with changeable lenses; you can buy cameras with built-in zooms that cover this range.

My last tip for your vacation travel and all photos is to write captions and keywords for the images. This way, you can find them later on when you need to. I use the software PhotoMechanic to do all my captions and keywording. Here is an earlier blog post to help you understand how this works. For those who prefer a video, I created a video showing this workflow.

After this trip, I will most likely create a coffee table book with Blurb, so I can enjoy this trip for years to come.

Celebrating Life Through A Funeral

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/8, 1/100

Today I was honored to be able to photograph the funeral of a firefighter who served our community for more than 45 years. Here is the official obituary.

Charles Edwin Booker of Roswell, Georgia, died Monday, October 31, 2016, in Hospice Atlanta Center.

Born in Roswell, Georgia, on July 19, 1946, to Emma Cobb and R.C. Booker, he was the youngest of five children. He attended Roswell High School and was a member of the Roswell Fire Department for 45 years. He loved his city, the fire dept., and became a State Certified Fire Safety Inspector, Arson Investigator, and Emergency Medical Technician. For 45 years, he was a dedicated firefighter and truly loved the people that served with him. He thoroughly enjoyed visiting with friends at the Roswell Hardware Store.

Charles is survived by his wife of 46 years, Elaine; his son, Mark; his wife, Melanie; and his sister Sarah Booker Barber. He also has many nieces, nephews, and great-nieces that he loved.

The visitation will be Thursday from 2-4 and 6-8 pm at the Roswell Funeral Home: 950 Mansell Road, Roswell, GA. The funeral will be Friday at 11 am at Roswell Presbyterian Church, 755 Mimosa Blvd, Roswell, GA.

Instead of flowers, the family requests that memorial donations go to Georgia Firefighters Burn Foundation.

Retired Deputy Chief Charles Booker Funeral Friday, November 4th, 2016. At Roswell Presbyterian Church, 755 Mimosa Boulevard, followed by a graveside service at Green Lawn Cemetery on Alpharetta Highway. [NIKON D5, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 125, 1/100, ƒ/8, (35mm = 38)]

Funerals are, for the most part, a celebration for a family and community. We are celebrating as a group that bestows a sense of belonging, something crucial to human fulfillment. From birthdays to funerals, there is no end to celebrating who we are, where we came from, what we’ve done, what we worship, and even who or what we’ve lost.

Those who celebrate life by practicing an attitude of gratitude tend to be more creative, bounce back more quickly from adversity, have a more robust immune system, and have stronger social relationships than those who don’t practice gratitude. 

Is everything great in life? Of course not. However, those aware of their blessings tend to live healthier lives.

[NIKON D5, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 100, 1/125, ƒ/10, (35mm = 24)]

One of the places our family does a lot of celebrating is in our house of worship. Besides the weddings, funerals, and baptisms that take place here throughout our lives, each and every week we celebrate our faith by living in a community where we share our lives together.

[NIKON D5, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 360, 1/100, ƒ/11, (35mm = 24)]

We will one day have a service like Charles Booker had today. The party is a much bigger celebration of one’s life for those who live their lives in service to others.

I am not a firefighter saving our community. I do take pictures and love to tell stories. This is my offering today to not just our society and Charles Booker’s family, but ultimately for God, for whom I plan to spend all eternity after this life here on earth.

For none of us lives to himself, and none of us dies to himself. For if we live, we live to the Lord, and if we die, we die to the Lord. So then, whether we live or whether we die, we are the Lord’s. For to this end Christ died and lived again, that he might be Lord both of the dead and of the living. 

Romans 14:7-9

I propose a “My Town Thursday” rather than just a “Throw Back Thursday.”

In 1987 I drove up from Richmond, Virginia, to Rock Port, Maine, to attend a photography workshop. I was able to stop along the way and take some fun tourist photos of the country. This first photo is of Cape Elizabeth Lighthouse, Maine.

I was looking for this photo on my last trip to Bangor, Maine, last week. However, this was more than two hours away from Bangor, so I decided to go to Bar Harbor and take some photos there.

I was pleased with some of the photos but was still disappointed I couldn’t get a lighthouse.

In 1988 I decided to take another Northeast vacation and visited Cape Cod. Highland Lighthouse, located on Cape Cod, is one of 4 lighthouses on the outer cape. While I was in Hyannis, Massachusetts, part of Cape Cod, the closest lighthouse to me was on private property. I decided to try and capture some of the coastlines, so I shot this instead of the lighthouse.

Sometimes I think we get too locked into one visual icon representing an area of the world that we forget there is much more to see and capture.

Sometimes there are photos worth making just in your neighborhood, like this Kroger gas station near me.

Here is a bicycle race taking place about a mile from my house. My point is you don’t have to go far to capture exciting photos.

This was in my yard. While this is being posted on a Thursday, many people will post older photos for “Throw Back Thursday” why not take some time today and explore your city, neighborhood, or backyard?

Capturing Bangor Maine

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/13, 1/200

I shared earlier about doing travel photography and trying to capture a place and mood. Today I want to share my efforts here in our country’s Bangor, Maine area.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/9, 1/320

While Bangor is the biggest city in this area of Maine, people travel a great deal from Canada and go to the coast like Bar Harbor, which is only about 45 minutes away.

A person who lives in this part of Maine may be from a city nearby, but they all enjoy their state. They love to enjoy Maine’s oceans, parks, and other outdoor experiences.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/9, 1/500

The people of Maine love their water sports and fishing. The people of Maine also are very resilient. Mainers know one thing is always sure that winter is coming. They have a more pronounced Boston-like accent. It’s “Lobstah,” Not Lobster.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/4, 1/1250

Maine people are hearty people. Paul Bunyan is a giant lumberjack in American folklore. His exploits revolve around the tall tales of his superhuman labors. One of the statues of Paul Bunyan is in downtown Bangor, Maine. He exemplifies the ruggedness of the people of Maine.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/10, 15 sec

I will leave you with my last shot of the day. Remember when you travel to do the images that immediately come to mind and then look for some unique things to toss into your coverage.

Why I bought the Nikon D5

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 45600, ƒ/2.8, 1/4000

When I reach for a camera to shoot an assignment, here are some variables that are important to consider:

  • Can it capture the scene?
    • Is the ISO high enough for the lighting conditions?
    • Is the shutter speed fast enough to freeze moments?
  • Do I have to think about which camera I have in my hand?
  • Are the controls the same as my other cameras?
  • Is the buffer big enough so I can shoot whenever I want?
  • Can I use high-speed shutter sync and shoot at any shutter speed with my flashes?
  • How does it feel in my hands?

This is not an exhaustive list, but some things made me upgrade to the Nikon D5.

The Nikon D5 is blisteringly fast and has accurate autofocus. The new AF system is nothing short of sensational. If you set the camera up correctly, the D5 doesn’t miss a beat. User error is far more likely to be the reason for a missed shot than the camera letting you down, even for the best of photographers. [My D5 Settings for Sports]

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 10000, ƒ/2.8, 1/1000–(3) Alienbees B1600, Pocketwizard TT5 w/ AC-9 on strobe, TT1 w/ AC-3 on the camera

I had anticipated needing strobes to shoot the volleyball game due to possible banding issues. I arrived earlier and set up three Alienbees B1600 strobes pointed to the ceiling. I wanted to shoot at a fast shutter speed of at least 1/1000, and to do this required me to use the PocketWizard TT5, AC-9, TT1 & AC-3 in combination to shoot above the sync speed of 1/250.

Here are the TT5 & AC-9 on the flash. I was not using the umbrellas.

This is the TT1 with the AC-3 that was on the camera.

The referee said no flash less than three shots into the game. There is no time to repeatedly talk to the school officials and coaches to fix this problem. So I just switched to the available light. The available light was a mixture of LED and tungsten lights.

The Color Temperature was 4700º kelvin with a +25 magenta shift to get a good skin tone. I used the ExpoDisc to get a custom white balance. [Earlier blog on ExpoDisc]

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 25600, ƒ/2.8, 1/4000

As you can see, shooting sports is essential to me. My clients need sports as well as classroom shots, for example.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 2200, ƒ/4, 1/100

According to DPReview.com, “Studio report: Nikon D5 has lowest base ISO dynamic range of any current FF Nikon DSLR.” Now, this is testing, more specifically, the high ISO range. If you want a low ISO dynamic range, buy the Nikon D810. As they concluded in their article, I can attest to this as a working pro, “For its intended audience, the D5’s high ISO imaging capabilities, advanced autofocus, and durability are likely to be much more important.”

In just a few hours, I was shooting from inside fluorescent lighting and outside with daylight and shade. I finished the time shooting under the mixed lighting of LED and tungsten and working without an assistant to keep the costs down for the client. The Nikon D5 allowed me to capture all this at such incredible quality.

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 1800, ƒ/5.6, 1/4000

I use my Nikon D5s for video shooting as well. Most of the time, it is for formal interviews. The cool thing is that D5’s entire ISO sensitivity span is available in a 4K video recording. So, I can also shoot at these incredibly high ISOs in the video if needed.

Missing a shot because you have different camera systems is what sometimes happens. You forget how to make a change because it is other on one camera than on another. The Nikon D5 camera has freed me up to concentrate on any subject in any light and look for the moments I want to capture.

Often, I find that while there might be enough light to make a photograph, the light isn’t the best quality. The Nikon D5 works excellently with their Speedlights and doesn’t limit me to just shooting with them. I can use other systems like the Alienbees and still shoot at any shutter speed.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 100, ƒ/5.6, 1/200

Here is the lighting diagram for the photo above.

The leading light is an Alienbees B1600 with a 20º grid to keep the light tight on them. I put enough light on the background to light it and then used a CTO gel over an Alienbees positioned behind the background with a 30º grid.

So, how is the resolution of the Nikon D5? Well, this 6′ x 9′ banner worked just great. You can walk up and look at the details in the poster.

My hand, just for reference 

Having the workhorse Nikon D5 in my bag is great because I feel ready for any situation.

Do you love your job? You Should!

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 18000, ƒ/5.6, 1/4000

Did I ever tell you how much I love my job? Every assignment is meeting new people, capturing their personalities, and hopefully introducing them to you.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1800, ƒ/4, 1/100

I love meeting a teacher that looks like one of the NFL linemen showing the tender side of caring for children and wanting them to learn all they can.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1250, ƒ/4, 1/100

With children, I get a chance to watch their personalities forming. Watching children work is one of my favorite things to see. You can picture them working their minds.

Nikon D5, Nikon 85mm ƒ/1.8G,  ISO 900, ƒ/1.8, 1/100

Peaking in on them working is how I often feel when I am asked to photograph children for organizations. I see myself being the fly on the wall as they work and play. Here you can see the sensitive moment of the child tenderly placing her Lego block.

Nikon D5, AF-S NIKKOR 14-24mm f/2.8G ED, ISO 6400, ƒ/10, 1/100

This little girl has to re-think the needle on her sewing machine. I am catching a child super focused and enjoying herself. Now to capture things like this, I believe my personal experiences come into play.

My grandmother sewed all of her clothes. I remember watching her work. Today my daughter is doing costume design for theater. Capturing a passion requires you first to understand it is a passion.

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 1250, ƒ/5.6, 1/4000

I also love to capture the group dynamics going on. I love this photo of the boys playing ball. I watched as each of them found their role while one of them was batting. They were learning how to play ball with the school’s baseball coach.

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 2800, ƒ/5.6, 1/4000

Now what is fun to watch is how patiently the coach is with all the kids and then taking the time with them individually, teaching them how to be their best. I could also see where the coach couldn’t teach everything they needed to know but took it one step at a time.

Nikon D5, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 45600, ƒ/2.8, 1/4000

The older kids were more coordinated in their sports. I captured this young girl spiking during their win over a rival school.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 110, ƒ/4, 1/100

I had my first opportunity to capture these young girls learning manners. Here they are learning how to introduce themselves. How to make eye contact, shake hands, greet with a smile, and have a good voice.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1600, ƒ/11, 1/100

While shooting something, these two little boys asked me many questions. They wanted to interact with me, and hopefully, I captured their curiosity and eagerness to engage with others.

I will end here with another moment that just took me back to our oldest son. When Pokémon came out, our son Nelson was the age of Ash Ketchum. In 1997 when it first was on TV, our son was nine years old. These guys were earnest about Pokémon, as I remember our son Nelson.

I’ll leave you with a quote from the founder of Chick-fil-A, S. Truett Cathy said:

“Love what you do, and you’ll never work another day in your life.”

S. Truett Cathy

Flash On OR Flash Off

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 28800, ƒ/4, 1/250

To flash or not to flash that is the question? In the photo above this was done without a flash.

Nikon D5, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 5000, ƒ/4, 1/100–(2) Alienbees B1600s, Pocketwizard TT1 w/ AC-3 and TT5 w/ AC-9

Now I have an Alienbees B1600 behind them and one in front. While technically, the one with flashes is better, I still am not satisfied with the flash. Due to restrictions on where I could put the flash, I could never get what I would call a natural look.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 14400, ƒ/4, 1/250

The most significant difference between these two photos is where the minister stands. The lighting is designed to hit him on the face, not the front row people. So here, the available light is quite acceptable.

Nikon D5, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 5000, ƒ/4, 1/100–(2) Alienbees B1600s, Pocketwizard TT1 w/ AC-3 and TT5 w/ AC-9

No question that here I was able to achieve the “natural light look” with the strobes. The significant difference between the two photos is the dynamic range appears more critical with the strobes.

Nikon D5, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 5000, ƒ/4, 1/100–(2) Alienbees B1600s, Pocketwizard TT1 w/ AC-3 and TT5 w/ AC-9

While the photos where the lighting can be made to look natural look best with the flash, I find the flash is announcing that I am there shooting. This makes people look at me much more and limit the number of natural expressions.

Nikon D5, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 14400, ƒ/2.8, 1/100

I love the moment here with the little girl during a chapel service. The reason for those wondering about the blue light is the stained glass window on the right of the frame.

Nikon D5, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 6400, ƒ/2.8, 1/100

As you can see from these photos, it isn’t always easy to choose to use flash or not. With today’s cameras having such high ISO capabilities, you can get more acceptable images without a flash than we could just a few years ago.

To flash or not is often up to the photographer and how it fits into their style of photography.

Capturing the times of our lives

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/80–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system [logo from Wikimedia Commons and modified]

This weekend was my daughter’s high school homecoming. This is her senior year when everything is the last time for her class. They commented on how they all stood around the first year and were afraid to dance at the party. Now, seniors didn’t care what others thought as they did as freshmen.

If you follow my blog, you know my daughter is involved in theater, and her friends are primarily other theatre geeks. They are not an exclusive group, so I said this was most of her friends, but the theatre kids love most people and are excited to have more people hang out doing life together.

Great Self Esteem = Great Photos

When a photographer’s subjects are confident and can relax and be themselves, you spend more time just capturing those moments versus spending so much time trying to pull them out of a person.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/80–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

The photographer’s key role in making this happen is to create an atmosphere where the subjects feel like they are in control.

I try to convey this by asking many times throughout the photo shoot if there is anything else they would like. I suggest combinations of people and try to keep the excitement going, but I am always trying to say I am here for you.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/125–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

I arrived early and started by picking a location. I set up my lights, and my wife helped by standing in as a subject so I could get the light set right on her face and balance it with the background and other light on her face.

For the better part of 15 minutes, I was troubleshooting. I had one lens that was not working with my flashes. I finally found the combination of working with my Nikon 85mm ƒ/1.8 on the Nikon D5 that would work for me. This required me to move back and forth to get the close-up shots and then walk fifteen feet around to get the group shots.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/80–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

By the way, I spent a good hour working with my cameras and all my lenses to test them with flashes.

I believe I have a lens that was just repaired. That is the problem. I now know for sure what the problem is that I was having such a problem with when I was setting up for these photos.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/125–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

Once I had the lights in place, I didn’t change them. I moved closer and further back and occasionally twisted the models to the left or right to get a different look. In the closeup of my daughter, I just turned her until the strobe off to the back was directly behind her.

Here is the setup for you.

I was so thankful to be photographing my daughter and her theatre friends. They exuded so much more confidence than they did just four years ago.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/125–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

What I think is so exciting about taking these photos this weekend is I feel like I captured the traits in these kids who are now young adults. Just before next year, they enter the workforce or go off to college to live their own lives.

I am so proud of who my daughter has become and the friends she has made in her time in school.

Nikon D5, Nikon 85mm ƒ/1.8G, ISO 200, ƒ/5.6, 1/80–Alienbees B1600, triggered with Pocketwizard TT1 and TT5 system

In the TV show Friends, we watched these six people do life together for over ten years. They dated each other and had to break up with each other. The reason so many of us returned to watch the show was we loved it when no matter what happened, they worked hard to keep their friendships intact.

What I love about photography over text is its power to capture emotions. To capture emotions, you need to be prepared. The camera must be set correctly. You must have considered the lighting for the photograph. You have been thinking about and taking into account the background. Will you make it razor sharp or blurry and out of focus?

But even more important than knowing your gear is to know your subject. You cannot capture that which you have no knowledge of or understanding.

For me, to do great photography that is compelling requires the photographer to be involved in their subject’s lives long enough that they let you in to see them for who they are.

I had watched these kids from when they were young and had them in my home many times, allowing them to get to know me and me.

While my relationship is different than my daughter has with her friends, there is a relationship. I think that is key to understanding your role as a photographer. I am not trying to be their friends that hang out every day. I want to be like a parent, the safe space where they can hang out and be themselves.

Google Analytics can mislead you if you let it

Georgia Bulldog’s Freshman Running Back #35 Brian Herrien scored his first collegiate touchdown. In contrast, UNC’s Safety #15 Donnie Miles could not stop him during tonight’s Chick-fil-A Kickoff Game, September 3, 2016, at the Georgia Dome. [Nikon D5, Sigma TC-2001 2x, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 45600, ƒ/5.6, 1/4000]

In the photo here, I am sharing the touchdown. The image without words communicates. The text adds more meaning. However, how will you measure it in your meetings with your team?


Now I am sitting in a meeting where they look at the analytics of how their audience is responding to their communications work every week. Most of those in the profession are doing something similar. Most use things like Google Analytics to evaluate and measure their communication effectiveness.

Finally, the light bulb came on for me when I realized that everyone was evaluating their work mainly based on our analytics. Well, that isn’t the light bulb moment.

What was the moment realizing that Google Analytics, YouTube, or Vimeo analytics don’t measure still images?

However, we know that research shows that people respond better to visual communications, and specifically, they react first to a still image over all the other forms of communication. We cannot get that feedback through present analytics.

Here is one of the latest research projects about how people view images.

EYETRACKING PHOTOJOURNALISM: NEW RESEARCH EXPLORES WHAT MAKES A PHOTOGRAPH MEMORABLE, SHAREABLE, AND WORTH PUBLISHING

Funded by the National Press Photographers Association, this study follows a long line of research, looking at how people consume news content.

“You can tell which ones are done by people who know what they are doing,” said a 21-year-old male participant, “whether it’s the focus, or the angle or the lighting, being allowed to be up close — all that stuff.”

The sad thing I realized while sitting in that meeting was that this latest NPPA study was not new but had been done in the past in some other way but gave us similar results. The problem I faced in this meeting was that we couldn’t get the same data each week. There is no way to know without using eye-tracking technology to give us then the analytics we so desperately need in this meeting.

Each week we only see what Google analytics is telling us, which is what stories are getting clicked on, and it does not help us know how to engage the audience by use of visuals. Since we can get analytics on video, a high volume of videos is being produced compared to still photos because they can see engagement scores.

If You Can’t Measure It, You Can’t Manage It.

A Forbes magazine article debunks this statement and says, “The important stuff can’t be measured.”

I think communications professionals today suffer the same syndrome as the people in the scriptures of the Bible. They often lack faith because they want something measurable.

Scripture also teaches us that …

Now faith is confidence in what we hope for and assurance about what we do not see.

– Hebrews 11:1

Because we have the research that shows us how people prefer to get the information we need to do what we know works rather than wanting to rely only on that which we can measure each week.

Wells Fargo executives instructed their employees to “Do what it takes to make money,” even if it leads to some fraud.

Taking care of the customer and doing what is right requires one to have faith in something that isn’t always measurable in the short term.

A successful business always serves its customers and makes their lives better. In so doing this, the company will become successful.

The businesses that fail are those who turn the focus from serving their customer to serving themselves over the customers.

The critical thing to take away is that you can’t just look at data from a macro level and think it tells you a story. Digging deeper into your analytics is the only way to see the actual situation, and always want to make decisions with the correct information. Realize that some of the most important things impacting your customer are not always measurable.

Covering #1 Team in Georgia & #8 Nationally under Friday Night Lights

Nikon D5, Sigma TC-2001 2x, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 102400, ƒ/5.6, 1/4000

Friday Night Lights in Georgia were shining not so brightly on Roswell playing Milton. I maxed out my ISO at 102400 most of the night.

Here are more photos just from that night and two other games.

Roswell High School is presently ranked #1 in Georgia and #8 Nationally by USA Today.

While I could have lowered my shutter speed from 1/4000 to 1/2000 or even 1/1000, I enjoy having super sharp images due to freezing the motion.

The Nikon D5 is helping me capture those moments even if I need an ISO 102400 to capture those fleeting moments in sports.

Roswell High School’s #5 Jayden Comma WR Rushes for a touchdown against Central Gwinnett during the first quarter action on Friday night, September 2, 2016. [Nikon D5, Sigma TC-2001 2x, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 51200, ƒ/5.6, 1/3200]

Now earlier in the year the sunlight was still a factor in the game, but going forward you are relying on the stadium lights.

Roswell’s quarterback #7 Malik Willis is tackled by Coilquitt’s #60 defensive tackle Brian Merritt during the first quarter of play of Roswell vs. Colquitt high school football game at Ray Manus Stadium on Friday, September 9, 2016, in Roswell, GA. [Nikon D5, Sigma TC-2001 2x, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 36000, ƒ/5.6, 1/4000]

I have been a Nikon shooter since the very beginning of my professional career. Nikon has met the challenges and provided me with the best camera you could own throughout my job at the time that I owned that camera.

Today I can compete because my gear frees me up to get the moment. This is why you buy great camera gear to remain and be genuinely competitive. Your client deserves the best images you can deliver.

Roswell’s #15 Xavier Mckinney turns the corner on Milton’s defense during the first half of play of the Roswell vs. Milton high school football game at Milton on Friday, September 30, 2016, in Roswell, GA. [Nikon D5, Sigma TC-2001 2x, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, ISO 102400, ƒ/5.6, 1/2500]

Shot the photo, Now the Poster & The Banner

I posted last week how I shot this promotional shot. Here is that link if you missed it.

After I took the photo, I created an 11″ x 17″ poster that they could put up around the school and in the community. So if you are around Roswell, Georgia, this next couple of weeks, you will see this up in the restaurants, stores, and places the public visits.

To make the poster, I brought it into PhotoShop, added the text, and created a drop shadow with the text.

Now to get all the traffic going by the school to know the play is just around the corner, I made a banner 6′ x 9′.

Here you can see me installing the banner with my wife. This will give you a good perspective on the size of the banner.


Here is that banner next to the HUGE football banner.

Shooting the Publicity Photo for Shakespeare’s Twelfth Night

Nikon D5, Nikon 85mm ƒ/1.8G, 4 – Alienbees B1600, 4 – PocketWizard Plus, ISO 100, ƒ/5.6, 1/200

Another school year and another play for our family. My daughter’s high school is putting on Shakespeare’s Twelfth Night this fall. I just shot the publicity photos.

Here is the lighting diagram for the photo above.

The leading light is an Alienbees B1600 with a 20º grid to keep the light tight on them. I put just enough on the light on the background to just light it and then used a CTO gel over a Alienbees positioned behind the background which had a 30º grid.

Nikon D5, Nikon 85mm ƒ/1.8G, 4 – Alienbees B1600, 4 – PocketWizard Plus, ISO 100, ƒ/5.6, 1/200

I enjoyed shooting this for my daughter and her classmates. I hope we can get more people to show up to the show because the photos helped generate more attention.

Nikon D5, Nikon 85mm ƒ/1.8G, 4 – Alienbees B1600, 4 – PocketWizard Plus, ISO 100, ƒ/5.6, 1/200