I find a lot of similarities between the game of golf and photography. We talk about golf being the game of inches, and we say the same in photography.
If you move the frame slightly, it would be a much better photo.
Before a golfer takes a shot, they examine the ball’s lie. They look at the distance to the pin. They see if they need a couple of photos to reach the plug. When putting, they try and read the putt before they take a swing.
The problem I am seeing with most beginning photographers is they were playing golf. They would walk up to the ball and just hit it. They don’t look at what they want to accomplish. They don’t decide which is the best club from their bag to hit the ball with and then determine how they will swing to hit the ball.
Now at the best golf courses and for pro players, they had caddies.
In golf, a caddie (or caddy) is the person who carries a player’s bag and clubs and gives insightful advice and moral support. A good caddie is aware of the challenges and obstacles of the golf course, along with the best strategy for playing it. This includes knowing overall yardage, pin placements, and club selection.
At the very top of their game, you see pros not swinging a club before they have paused, considered everything possible, selected the club, and even do some practice swings.
Here is a tip for every photographer. Before you click the shutter, decide on each of these and why you picked them before taking a photo.
ISO
Aperture
Shutter-Speed
White Balance
Under exposed, normal exposure or over exposed
Do I need to change the light in some way [reflector, flash, etc]
Background
Foreground
Composition
If you were to talk about why you took a photo, could you tell us also why you chose different settings on your camera to capture the moment?
It all boils down to why am I taking this photo? What am I doing with the camera to ensure I have captured the best possible way to achieve my goal.
Photographers are concerned about a few things when they go to a new football stadium. Here are some comparisons between the older Georgia Dome and the new Mercedes Benz Stadium in Atlanta, Georgia.
The light is, first of all, much more, even from one end of the field to the next. Unless you put lights in the end zone pointed straight at the area, it is impossible to make it as even as the middle of the field where some of the lights are in front of the action.
The color temperature in the Mercedes Benz is about 5400k with +8 magenta using Adobe Lightroom. Very close to daylight. In the Georgia Dome, the temperature was 4650K with +33 magenta making it closer to Fluorescent.
The other big difference is there was more of a flicker in the Georgia Dome with the lights. I didn’t detect any indication in the Mercedes Benz Stadium.
The complaints for those working the games in the new stadium are due to the size of the place. Under the stadium, behind each bench, are restaurants about the size of a football field, and outside of that is the tunnel to walk around with the locker rooms.
The press box is no longer the center field. It is in the corner. The photographer’s workroom is on the outside wall of the field-level tunnel.
You walk about double the distance to the field from the workrooms than you did in the older Georgia Dome.
I am noticing photographers are in better shape now and writers who decide to come down from the press box to the field.
Friday, August 17, 2018, was my first-day teaching Intro to Photojournalism at The Grady College of Journalism and Mass Communication at the University of Georgia.
The night before, Dorie, my wife, thought as much as we always take pictures of the kids on their first day, she wanted to do the same with me this year. #ThingEmptyNestersDo
For us, this turned out to be our viral photo. We have never had 383 likes on an image.
The end goal of this class is for the students to learn how to communicate visually, control a camera, compose an image and capture a moment that others will understand. That last part? That’s the hard part!
One of the critical parts of the class is teaching ethics and specifically the ethics of photojournalism. We use the NPPA Code of Ethics.
What is remarkable about teaching at UGA is that the National Press Photographers Association headquarters is at the Henry W. Grady College of Journalism and Mass Communication.
On December 19, 2014, it was announced that NPPA relocated its headquarters to UGA. Mark Johnson was the initiative’s leader in bringing the NPPA to UGA. Mark sold the idea to both the Grady School and NPPA. It was his enthusiasm that created a partnership that was a win-win opportunity.
Mark is the one who asked me to teach at UGA.
So on Friday, I had two JOUR 3330: Introduction to Photojournalism classes to teach, back to back. The class size is limited to 20, and I had 17 in one class and 18 in the other.
Being nervous that first day, I packed too much into that first class. I think in the following courses, I will be more relaxed, and the pacing of the content will be better for the students and me.
I am having lots of fun looking for content to share in the class.
This is one of the videos I came across that does a great job of teaching depth-of-field by explaining how it works.
This week we will be getting a little history of photojournalism. Here is a video about Eugene Smith I will be showing, and then we will discuss it in the class.
I love preparing for class and looking forward to helping another crop of students become passionate about visual storytelling.
This is my uncle Knolan Benfield who was the first to give me a camera and teach me photography.
Knolan talked with me over his counter in his studio in Hickory, North Carolina, in 1979 about how to use this range finder camera he gave me. It took 35mm film and didn’t have a meter.
No meter meant you had no way to measure the light and see what a perfect exposure was. He gave me a roll of film and then pulled out the paper that came with the film.
I learned about the Sunny ƒ/16 rule. This is where in direct sunlight, the Aperture is ƒ/16, and the shutter speed is equivalent to the ISO. So if you had ISO 64, your shutter speed would be the closest to that; for my camera, that was 1/60. Using the chart with the film, I learned how to properly expose Sunlight, Cloudy days, Shade, and backlit photos.
This is how I took photos when I first started. I dropped that camera while ice-skating when my dad bought me my first DSLR Pentax K1000 camera. I could change lenses, and it had a built-in meter.
Now in the days of film, you buy a film that would work indoors or outdoors. You didn’t change your ISO from frame to frame as you can today with digital.
I remember Knolan taking time to explain how Aperture and Shutter-speed worked.
One of the most important things he taught me was how the Kodak Brownie box camera worked and how my camera was different.
The original Brownie camera had one aperture of ƒ/11 and one shutter speed of 1/35-1/50 seconds.
Knolan pointed out that only using the sunny ƒ/16 rule outside meant I could have saved a lot of money and bought the Kodak Brownie camera rather than the Pentax K1000.
Besides controlling the exposure, Aperture and Shutter-Speed give you creativity.
Today I am channeling all those comments that Knolan taught me. If you only shoot at one aperture all the time, you are missing out on so much creativity that your camera can do.
Assignment to do
Depth of Field & Lens Selection 4 images with the same composition, altering the aperture and focal length 1. Widest focal length, widest aperture (~ f/3.5) 2. Widest focal length, aperture between f/11-f/22 3. Longest focal length, widest aperture (~ f/4.5-5.6) 4. Longest focal length, aperture between f/11-f/22
The first days of school are happening this month all over our country. Our family always took a photo of the kids on their first day. We were all excited every year for that first.
Watching your child grow in stature through the years was just one way of seeing positive changes for them and you.
When Nelson, our oldest, graduated from high school, he was now in charge of that next school choice and what he would take. Most of us have fewer choices about what to take up through high school. We had some say in which science course or English course we would take, but we still had few options compared to the next step–college.
When it comes to the first days at college, the experience varies greatly; we came to learn when our oldest, Nelson, decided to enroll at The Citadel. My wife helps other parents each year by assisting them in navigating military college life and teaching them how best to support their students without being helicopter parents.
When the youngest, Chelle, went to college, the experience was so different.
Both of them embraced college and all that it entails. They did a great job picking majors that perfectly suited each of them.
Others choose alternative education, like YWAM’s University of Nations in Kona, Hawaii. These students take one course at a time for 3 to 6 months. This is a group photo of the class I taught this past February.
Most colleges and universities have some “general education” requirements, forcing students to take at least a few math and science courses. Still, many non-science majors will take the bare minimum and work hard to put those off as long as possible. Disgruntled spring-term seniors who don’t want to be in the course but can’t graduate without it are a regular and unpleasant feature of “Gen Ed” courses.
I had a one-course requirement for statistics that frustrated me to no end. I took the class three times. The professor’s English was complicated to understand my first time taking it. Later, when I retook it, I realized this wasn’t the only reason I struggled with that course.
I then retook the class at Brookdale Community College while home from East Carolina University during the summer. I still struggled. I finally passed the course during summer school at East Carolina. My motivation that last time was I needed to graduate.
In college, everyone is looking to take an easy or fun class that counts toward their degree. In these classes, students’ interest in the subject is often better than their interest in a “required” category, but from my experience, this is not much better than where their passion lies.
As an adjunct professor, I felt like this mom with a child on the back through the years at different colleges. I was carrying these students way too much. There was little self-motivation on their part.
I stopped teaching in a college’s communications program a few years ago. I had taught there for many years, but the problem was simple: the students didn’t care to master the subject.
However, I continued to teach photography workshops. There was a big difference between the two classes. In the workshops, every student I had wanted to learn the material.
I never had a student break down in the “college” courses in tears because they wanted to understand something wrong and were upset they were not comprehending the content. During my first time teaching at the University of Nations in Hawaii, I again fell in love with teaching. I cannot thank Dennis Fahringer enough for inviting me to teach Lighting and Business Practices.
Everyone seems excited when I teach the studio lighting but is not as thrilled with the business practices. Through the years, I have been able to help more of those students jump-start their professional careers as photographers. It had less to do with the lighting and more about the business practices.
Now, more than 12 years later, I hear that the reputation of the class teaching business practices has many eager to learn this topic. Still, many in the class are not as enthusiastic about it as I wish they would be.
The best students are those who are “knowledge‐seeking.” These are those who are emotionally engaged in expert work.
This photo of the two young ladies is so exciting to learn that they shared during their shooting in the Nicaragua workshop I did in the summer of 2016.
Since 2008, I have attended The Grady College of Journalism and Mass Communication at the University of Georgia in Athens, Georgia, to guest lecture on business practices for Mark Johnson. These were so different from the students I had taught at other colleges.
When Mark called me last fall asking if I would teach two sections of Intro to Photojournalism this coming year, I said yes. Since then, I have dug deeper into the program.
I asked if the class students were constantly engaged in the content. You see, that was what turned me off before. An instructor can only do so much to get a student excited. The student must also make an effort, or there will be no success.
Mark told me that there are two classes that they need Intro to Photojournalism to take later before they graduate. In those later courses, they must do photojournalism with videography, writing, layout, design, and posting projects on social media and blogs. If they don’t come out of the Intro class knowing photojournalism well enough to do it professionally, they will not be able to do those classes well.
Some of the students I have taught life worldwide are pretty successful today. Kongs has a successful photography business in Nigeria and West Africa. He was excited to take photography classes and kept in touch, letting me know all he was doing.
Tom Kilpatrick is an excellent example of how you are never too old to learn. Tom had trained thousands of college students to help young photographers as a newspaper photographer. He taught a few of my closest friends who went to National Geographic.
Going from film to digital was very difficult for Tom. He told me a few times he almost gave up photography because of how complex the new technology was for him to understand.
After finally making the switch, he decided to go to the Storytellers Abroad Workshop at 72 to learn how to do video editing and storytelling in this new medium.
How we value the future affects our desire to learn.
Ever since Dennis Fahringer asked me to teach, I have been working with students who had a passion for using photography as a profession. Extraordinarily, few have ever been gifted and just got the content quickly. Most have a moment where you can see a real struggle with the content on their faces.
There is a fundamental difference between these students who come up against a wall they push through. When I went to pass statistics, I wasn’t interested in ever using it again. These students are overcoming all the struggles of mastering the content because they want to use photography in the future.
I have autism, and I think Aspergers Syndrome best describes my situation. One of the traits is an obsession with specific, often unusual, topics for those with autism. It was all about G.I. Joe when I was young. Thankfully, I grew out of that obsession.
Over the years, I would find different topics from playing trumpet, chess, toy models, and today, photography.
I was blessed with Autism. This helped me overcome difficulties because my wiring wouldn’t let it go.
Try to learn the content in all your classes this new school year. You may not see it now, but this will help you live a better tomorrow.
“The most powerful words ever said to you are your own,” said Garrett Hubbard. The self-talk we do can be the most damaging or uplifting. We are in charge of which that will be.
“Walk with the dreamers, the believers, the courageous, the cheerful, the planners, the doers, the successful people with their heads in the clouds and their feet on the ground.” – Wilfred Peterson.
I have some of my best friends. James Dockery, who currently works as a top video editor for ESPN, is leading the way in incorporating innovative editing and communication techniques.
James has me laughing as much as anyone these days. I love his teaching style, and most of all, I love his positive attitude and joy in living.
We didn’t drink all these by ourselves. We had a few students in the workshop help us with all these macchiatos.
When I first met Morris Abernathy, I knew I had found a good friend. No one has ever had me laughing as hard as Morris. He has helped me see the world in new ways.
Morris provided coverage for the Dallas Cowboys, the Tennessee Titans, the Texas Rangers, California wildfires, the Oklahoma City bombing, 9/11, and five U.S. presidents.
Morris and I have had so many heart-to-heart conversations. He was a good friend who helped me during tough times with work and personal life. He is one of the best listeners I know.
Everyone needs a Morris in their life.
For many years my agency was Black Star. Howard Chapnick had told me about Robin Nelson, another Black Star photographer, in Atlanta when I first moved here in 1993, but it would be more than ten years later that we would meet.
Robin has a passion for social justice and human rights issues, which I also have a heart for doing. I quickly realized how outstanding Robin is at capturing people’s stories. Robin always says, “Everyone has a story if you dig deep enough.”
Now my best friend of all is my lovely wife, Dorie Griggs. She has helped me grow in so many ways. Her heart for serving others is truly inspiring.
I have met more interesting people from all walks of life because Dorie has made it her purpose to be inclusive of people from so many different backgrounds.
Now, my family has also been a great support system for me. My and Dorie’s family have been there for us throughout everything.
Now with all this support, you would think this is the key to success, but people with this type of support and more have been depressed and even suicidal.
So every Friday on my Facebook feed, I see this:
Garrett continues to build up each other. He knows this can help each of us with our inner voice.
If your self-talk is negative, then it needs to change. One of the best ways to do that is to surround yourself with positive people. I have done this all my life.
Whatever you do in life, surround yourself with smart people who’ll argue with you. – John Wooden
Surround yourself with the right people, and realize your worth. Honestly, there are enough bad people out there in the world – you don’t need to be your own worst enemy. – Lucy Hale
While finding your support system, also remember to be the one who lifts others.
“Some say, “Once you learn to be happy, you won’t tolerate being around people who make you feel anything less.” My Christ says, “Your job is to get off your self-righteous butt and start reaching out to the difficult people because my ministry wasn’t about a bunch of nice people getting together once a week to sing hymns and get a feel-good message that you may or may not apply, depending on the depth of your anger for someone. It is about caring for and helping the broken-hearted, the difficult, the hurt, the misunderstood, the repulsive, the wicked, and the liars. It is about turning the other cheek when someone hurts you. It is about loving one another and making amends. It gives people as many chances as needed because God gives them endless chances. When you do this, then you will know me, and you will know true happiness and peace. Until then, you will never know who I am. You will always be just a fan or a Sunday-only warrior. You will continue to represent who you are to the world, but not me. I am the God that rescues.” ― Shannon L. Alder
“It’s gonna take time, a whole lot of precious time.” – George Harrison
In the age of instant everything, speed often gets mistaken for quality. Businesses reward those who can move quickly, and journalism is no different. But when it comes to storytelling—especially in journalism—it is essential to get it right. Speed without depth risks creating shallow stories that lack integrity, like “parachute journalism” and sensationalism. For those who aim to tell impactful, authentic stories, here’s why patience and precision are indispensable.
The Drawbacks of “Parachute Journalism”
In the military, airborne troops can be deployed almost anywhere, often with little warning and minimal preparation time. This concept, known as “parachute journalism” in the media, involves reporters dropping into unfamiliar territories and trying to cover stories without in-depth knowledge. This approach, often rushed, can lead to errors, misinterpretations, and a lack of understanding about the community or subject. The result? Stories that miss the mark and ultimately erode public trust in journalism.
Similarly, “yellow journalism” prioritizes attention-grabbing headlines and sensationalism over well-researched, accurate news. While both approaches differ in form, they stem from the same issue—rushing without prioritizing the time and effort needed for accuracy.
Essential Ingredients for True Journalism
True journalism requires far more than quick dispatches and viral headlines. Here’s a breakdown of the vital ingredients that make stories resonate with the public and stand the test of time:
Truth through Verification Journalism is built on the professional discipline of assembling and verifying facts. Rushing to publish before verifying can lead to misinformation and damage to credibility. Thoughtful verification is at the core of storytelling that people can rely on.
Commitment to Community Great journalism serves the community first, not advertisers or click-through rates. The audience consists of everyday citizens who trust journalists to present facts responsibly. Serving the community over profit helps build credibility and trust in the long term.
Objective Methods Journalists must consistently test information objectively. Unlike social media, where “trusting your gut” may prevail, journalism’s backbone lies in systematic verification, minimizing bias to maintain integrity.
Independence in Reporting Independence is crucial to avoid bias, whether pressure from influential figures, advertisers, or even internal influences within a newsroom. A journalist’s loyalty should be to the truth, not any organization or crowd.
Watchdog Role Journalism is crucial in holding institutions accountable by keeping the public informed. From fact-checking public statements to investigative reporting, the journalist’s role as a “watchdog” helps citizens stay informed about issues that may demand social change.
The Challenge Today: Fighting “Fake News” and Mistrust
With sensational stories and unchecked information rampant online, the public often turns to friends or unverified sources rather than professional journalism. This preference has contributed to a rise in “fake news,” exploiting the erosion of trust in established media. Unfortunately, the actions of a few unethical journalists have cast a shadow over the entire profession, just as isolated scandals have in other fields. Now, many journalists find themselves in an uphill battle to restore trust.
The Takeaway: Great Stories Require Patience
Good journalism doesn’t happen overnight. When you rush, you risk distorting stories and letting assumptions shape the narrative. Take the time to understand the subject, research meticulously, and verify every detail. As George Harrison sang, “It’s gonna take patience and time.” You can only deliver stories that genuinely resonate, inform, and inspire change.
Join Storytellers Abroad Missions Multimedia Workshop in Lima, Peru, January 2 – 17, 2019.
Go to the website to learn more about the trip on the website.
A teaching team is a fantastic group.
Jeff Raymond, ABWE Director of Visual Communications
James Dockery, ESPN Video Editor
Patrick Davison, UNC School of Media/Journalism
Stanley Leary, Adjunct Professor UGA, Freelancer & Workshop Leader
Each person is given a story to work on during their time in the country. We have constructed the course so that each person can have one-on-one time with the instructors to help coach them through their stories.
QUALIFICATIONS/REQUIREMENTS
– A working knowledge of your DSLR camera and laptop computer – An interest in using photo storytelling in missions
If you are a working professional, this course is designed to apply your skills and experience in a mission context and expand your tool kit into new disciplines and heights. You will discover how to use your expertise for Kingdom work.
If you are a student, this course is designed to fulfill the internship requirements of most photography, journalism, digital media, design, or missions majors. It may also qualify for course credit at your institution. Contact us to discuss the details.
The workshop fee includes all travel expenses from Harrisburg, PA (airfare, baggage, taxes, ground transportation, travel insurance), meals, housing, workshop tuition, supplies, use of equipment and software, and group activities.
Participants are responsible for their expenses to Harrisburg, PA, and any necessary immunizations, passport, or visa costs (depending on destination).
This is an excellent workshop because your leaders are working in the industry and have been teaching the art of storytelling for years.
I have been to many workshops myself through the years. Most leaders have been outstanding in the industry, but very few have been exceptional teachers. We all want to create tomorrow’s storytellers and enjoy all of the students to succeed.
Here is one of the past stories from workshop participant Stacey Schuett in Togo, West Africa.
Over the past few months, the massive destruction of the Kilauea volcano hasn’t been what we expect from Mother Nature.
We don’t expect our homes to be destroyed with no hope of rebuilding.
In this photo, you can see the home in the path of the destruction. This looks more like a scene from the 1958 science-fiction-horror film The Blob.
While enjoying my tourist helicopter ride to see the volcano’s power, I wasn’t thinking about the lives being destroyed by nature.
I was in the sky with other tourists on numerous helicopters flying over the volcano, being entertained.
I was in Hawaii to teach photography at The University of Nations, which is part of Youth with a Mission. The campus is now in the process of seeing how they can help some of the families displaced by the volcano.
I was listening to the founder Loren Cunningham as he talked about the plight of those who have lost their homes to the volcano.
I had been teaching on storytelling and knew that when you tell a good story it actually affects the audiences physical body.
In a good chase scene, you can feel your heart racing. When the main character is hiding and close to being found, your palms may sweat.
The gut-wrenching feeling I get when bills are due and the tight cash flow is how I felt when Loren Cunningham pointed out that these people had not just lost a home but still had to pay on their mortgages. They were now paying for something that they couldn’t rebuild or resell.
This is a different kind of natural disaster than the past fires, tornados, or hurricanes I have experienced. Volunteers organized to help clean up and rebuild the destructed areas during those disasters. They helped to restore people’s lives.
The closest disaster with some similarities was Katrina, where many could not go back and rebuild.
As you watch the updates on the volcano, please keep in mind all those who have lost their homes and are now in financial crisis.
It was a thrill to get the chance to go up in a helicopter and see the lava flowing at the Kīlauea Volcano on the Big Island of Hawaii. Dorie and Chelle gave me this present for father’s day.
While I had been in helicopters many times, clients paid for the experience. This time it was out of our pockets. I had wanted to do this for years.
I have been coming to The Big Island of Hawaii at the invitation of my good friend Dennis Fahringer. I have been teaching photography to his School of Photography students with the University of Nations, which is part of Youth with a Missions.
Now for 12 years, I have been driving to the Volcano, hoping for good photos. I have taken some pretty good pictures through the years. Here is one from February this year before they closed the Volcano National park due to the recent activity.
The best way to see the volcano is from the air.
This is an untouched photo right out of the camera. I just converted from Nikon NEF to a JPEG.
By shooting RAW, you can work with the photo in Lightroom just like we did in the film days in the Darkroom.
The number one tool that helps you when shooting from a helicopter is the Dehaze Slider.
There is a lot of haze created by the atmosphere, and over the volcano with VOG, you need to use this tool, or the fog clouds the photos.
Just compare this photo of Rainbow Falls I processed to the unprocessed image.
Now here are two short videos I shot while up as well. I processed these in Final Cut Pro X and corrected the footage for better contrast and color.
Your old photos can look even better today due to technological advances. I returned to this photo of my daughter’s first day of school ten years ago to re-edit the image in the latest version of Adobe Lightroom.
You may like the earlier edit, but there are more possibilities with a few changes in Lightroom. First, they did a significant overhaul of the main engine in the software and then added new tools like Dehaze.
Today you can pick a color profile and use Dehaze; that was not an option in 2010.
Another control implemented in 2010 was Lens Correction improving all lenses by correcting for their imperfections.
Back in 2010, I didn’t even try to edit this photo. With the dehaze control, I could make the background much more accessible than doing this in 2010 would have required.
TIPS
Shoot RAW – you have more information to work with before exporting a JPEG in Lightroom. Folder for a RAW and separate folder for JPEG – I ingest and put all my RAW files into a folder, and then when I finish editing and exporting, I put those in a different folder JPEG Archive all photos – Keep the RAW images and your JPEG images. You can later return to these photos and discover some gems due to the software improvements in the future.
Dorie, my wife, knew when making plans for our children when they were young that there was a time limit. It was about 2 hours, and then it was like we hit a wall.
We like being at a fair: there are rides, games, entertaining acts, and tons of food. It’s exciting at first, becomes overwhelming, and finally, makes you sick (and you hate it!).
When you’re sick of something, it shows in your attitude and performance most of the time. Just like our kids would be at places like Disney World.
Often we hit the wall in our careers just as we did when we were young. It isn’t fun for us anymore. If you are a freelancer, you can feel that you are just not in step with your client as you once were.
I have discovered this happens with every client I hit a wall with at some point. It is the same feeling that happened with our kids on an outing.
I think we have become too focused on what we do in our jobs and less on the people we work with in doing those jobs. This can happen to you if you are extroverted or introverted.
Too much focus can be a problem: It drains your brain of energy, makes you care less about people, and prevents you from seeing what is happening around you. When you become more focused on a product that you are producing in a job rather than realizing you are working with other people, they need to enjoy the process and not just the end result.
I came to this conclusion when I found that I must rekindle a working relationship over the years. In the past, I would work on my portfolio or some new skill to talk to my client. I thought the client needed to see my skills were valuable.
While working on some materials for this latest round of rekindling relationships, I realized that no matter what I did, it would look like I was going to do some “Explaining” to the people in the meetings I was setting up.
This approach can be very condescending to others. It undermines the relationship that you are trying to nurture.
Thinking about this, it hit me – I had not worked enough on the relationship with my clients.
In your work, have you been measuring using your skills in our work as well as developing relationships?
We spend a lot of time at work; nothing is worse than someone who cannot get along with others. It’s essential and involves being helpful, understanding the unwritten rules, and being respectful, reliable, and competent.
Here is a simple way to start this conversation, “We’ve been doing business together for almost a year. I want to take you to lunch to get to know you better.”
The most important thing you can do at a business meal listens. You want to hear what the other person cares about, their interests, and what makes them tick. They need to know you care about them as people, not just the money they give you to pay your bills.
Once we were at Disney, we ran into my daughter’s friend from home. While usually, our daughter would be ready for a break from the theme park, this “Relationship” gave a burst of energy to go through not just our daughter but the entire family.
Theme parks can be like your product in business. At a certain point, this doesn’t keep your client enthused. Remember, friendships do keep your help energize business relationships as well.