There’s a moment in every solo entrepreneur’s journey when you look around and wonder:
Should I be doing what they’re doing?
Should I change my logo? Get that lens? Should I rebuild my site to look more like theirs?
That feeling—that tug toward mimicry—is familiar. And it’s not always wrong. But it’s often a warning sign that you’re drifting from strategy into reaction.
Both Simon Sinek and Seth Godin speak to this from slightly different angles.
- Sinek calls us back to our “Why”—the reason we do what we do in the first place.
- Godin reminds us that strategy isn’t about copying what works for others—it’s about choosing what works for you in service to your audience.
Both are saying the same thing:
Use your creativity to solve real problems for others, in a way only you can.
And that? That’s strategy.
Why Strategy Feels Weird (and Why That’s a Good Sign)
Strategy forces you to be specific. It asks hard questions like:
- Who are you really serving?
- What kind of transformation do you create for others?
- What are you not going to do?
In his conversation with Chase Jarvis, Seth Godin said that most people hide behind tactics because they fear being seen. Following the crowd is safer than stepping forward with something original.
But when you do choose to own your niche, your voice, and your direction—it won’t feel like instant success. It will feel awkward.
“When you do something truly creative,” Godin says, “it’s not obvious to everyone else. That’s what makes it original.”
And that’s what makes it strategic.
🎧 Want to hear where this all started?
A conversation between Chase Jarvis and Seth Godin inspired this post. Seth talks about why so many creatives fall into the trap of chasing tactics instead of committing to strategy—and how discomfort is often the sign you’re finally doing your best creative work.
Simon Sinek’s Why: The Foundation of Strategy
If Seth challenges us to stop chasing tactics, Sinek gives us the blueprint for what to pursue: clarity of purpose.
Your “Why” doesn’t have to be grand. But it must be real—rooted in your values and driven by a desire to make life better for someone else.
When you’re clear on that Why, strategy becomes a filter:
- You stop offering services that don’t fit.
- You invest in tools that serve your purpose—not trends.
- You create content that speaks to real needs—not just algorithms.
You stop chasing everyone—and start building something for someone.
- At 2:15, Sinek introduces the concept of the Golden Circle: Why → How → What.
- By 3:30, he clearly explains why “People don’t buy what you do; they buy why you do it.”
- The section wraps around 5:00 with Apple as an example of how clearly communicating your Why is a strategic advantage.
Strategy is Creativity With Direction
This is where real creativity lives—not just in visuals or videos or clever captions, but in how you design your business around solving problems.
Strategy is creative.
- It takes imagination to narrow your audience instead of going wide.
- It takes courage to simplify your offerings instead of adding more.
- It takes confidence to do it differently—even if no one else in your field is doing it that way.
Strategy is not what you post. It’s why you show up.
How to Know You’re Following Strategy (Not Just Tactics)
Ask yourself:
✅ Am I making this decision because it aligns with my values and goals—or because someone else is doing it?
✅ Does this tool, design, or offer help me serve my audience better—or just help me feel busy?
✅ Am I building something that reflects me—or trying to look like everyone else?
If you feel some discomfort in the answers—you’re likely on the right path.
Final Thought: Don’t Abandon the Why. Deepen It.
This isn’t about abandoning Simon Sinek’s “Why” for Seth Godin’s strategy. It’s about integrating both.
Your “Why” gives you your purpose.
Your strategy gives you your path.
And your creativity?
That’s what brings both to life.
When you stop chasing someone else’s formula and start building from your own values, that’s not a step backward. That’s the moment you become a true creative entrepreneur.
The kind who doesn’t just run a business—
But builds a life that solves real problems for others.
And that’s a business worth showing up for every day.