Lifestyle Corporate Stock Photo Shoot

Lifestyle Photography

Lifestyle photography has an almost photojournalistic reputation. Lifestyle photography is where interactions are candid and without any direction from the photographer.

[NIKON Z 9, 35mm f/1.4G, Mode = Aperture Priority, ISO 1000, 1/400, ƒ/1.4, (35mm = 35)]

So, what is lifestyle photography nowadays? It’s somewhere between actual documentary photography and classic portraiture.

Lifestyle photography captures portraits and real-life events. Day-to-day interactions are the best way to tell the story of the moment.

Don’t over-plan client interactions during lifestyle photo shoots.

[NIKON Z 9, VR 24-105mm f/4G, Mode = Aperture Priority, ISO 2000, 1/320, ƒ/4, (35mm = 24)]

Corporate Stock Photography

While any business can buy stock photos, there is a significant risk that your competition is using the same images.

[NIKON Z 9, 14-24mm f/2.8G, Mode = Aperture Priority, ISO 320, 1/125, ƒ/2.8, (35mm = 14)]

Having your people in photos helps your company build transparency with your employees and customers. In addition, the images you use will reflect what you do rather than what any company would do if you use stock photos you buy from an agency.

[NIKON Z 9, VR 24-105mm f/4G, Mode = Aperture Priority, ISO 4000, 1/500, ƒ/4, (35mm = 24)]

Many clients understand the value of photographing their people and getting them to sign model releases.

Innovative companies have online photo galleries that are searchable. This way, their people can find images to use for PowerPoint presentations, websites, banners, and other uses.

Shopping around for a photographer with a style you like is just part of what will build your brand the best.

Companies that build a relationship with the photographer over time get the advantage of the photographer understanding them better. Your best brand builders are those who know you the best and use their skills to engage an audience.