“Vision without execution is just hallucination.”— Henry Ford
When the phone rings and I am asked to do a project, it is so rewarding and prosperous. What do you do when the phone doesn’t ring?
In business there is so much work that must be done that while it doesn’t look like it is productive, actually if neglected can make things even worse.
There is always paper work to do, especially if you are like me an entrepreneur who is a one-man operation.
One of the first things I do on most slow days is working on my books. This is to be sure all the ledgers are up to date. Often this means sending out reminders to slow payers.
Take the time to learn something new. Over the years I have invested in numerous books, magazines and lots of online videos to stay up to date on my industry.
“A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.”— George Bernard Shaw
Be proactive. Plan your life rather than just reacting to things.
One of the best ways to plan ahead is to network. This means you have to gather those names of people and organizations you want to do work with in the future.
Work on creating a database of new prospects. Also, create a plan on how you will connect with these people.
These are ways that I connect with my audience:
- Monthly Newsletter
- Blog – tips for my audience
- Postcards – small taste of my portfolio
- Phone calls
For the self-employed it is much easier to also take some of this time for personal time. Many business owners are so busy running their business that home chores and projects just don’t get done.
This past year so many of my friends have discovered they can work from anywhere. Many college students also realized that if their classes are all online then they could be anywhere. I know some friends of mine went to Colorado and snow skiing during their breaks.
Another friend of mine is planning to work from Hawaii for a month.
“The only man who makes no mistakes is the man who never does anything.”– Theodore Roosevelt
For those who work the gig economy, having a phone and computer with you means you can work your down time from anywhere. Visit your family and if a call comes that you need to respond to, then just adjust.
Volunteer in your community. Find something that you can do to give back. It helps others and let others know your heart for community.
One of the best things to do during a slow time is marketing. You maybe someone who needs to promote your products or services to drum up new business. Having authentic images of your product, your business or your staff can really put you ahead of your competitors and I can help you with it.
Work on telling your story of your business and how it intersects with your customer’s story. Hire me to help get on video client testimonials on how you made their lives better.
Do you need employees? How about letting me help you record the testimonials of your employees and why they like working for you?
There is much to do today in this down time. What action will you take today?