Looking for employees: Rethink who is your customer

Are you in crisis mode when it comes to finding employees?  

I have a tip, communicate to your potential employees like you have been doing with your customers.

Campus Scenic photos

 “Don’t start a business. Find a problem, solve a problem; the business comes second.” 

– Robert Herjavec, Shark Tank

No matter the business, you are solving a problem for someone. It would help if you were sure the client understands everything that needs to take place for your solution to be a success.    

Today you are competing not just with customers but for employees.  

You will use the same process for marketing your business to customers, but now for finding those employees.  

No longer are the days that you can say I have a job opening, and people are lining up for you to pick someone. 

Kona, Hawaii [DJI Air 2s, Mode = Normal, ISO 810, 1/6, ƒ/2.8, (35mm = 22)]

Just like you created a product that solves a problem, you need to address the issues now that workers have with the workplace. 

Now you might just be solving every one of those problems. You have significant benefits, your employees like you as a boss, and your business makes a difference in the community, but no one is applying.

The little boy listens to his family before participating in the Dummy Roping competition at the 2020 Pana’Ewa Stampede Rodeo in Hilo, Hawaii.

Most places have the same problem with marketing their business and finding employees. 

Show & Tell 

People have a short attention span. We know that infomercials work. The purpose of infomercials is to prompt the viewer to call a toll-free number or visit a website to purchase. An advantage of infomercials for companies is increased time to showcase a product, demonstrate how it works, and present a clear call to action. 

Applying the “Problem – Agitate – Solve” principle is a valuable tool for a significant effect on your business. Digging into the consumers’ common problems allows you to empathize, connect with them, provide solutions to their problems, and make them feel better. Of course, they won’t care about buying your product if it is not helpful to them. 

Having infomercials for your products/services is an excellent way of showing how it works. Describing how it is effective is always helpful, but people are visual. Viewers love seeing things in action. It would give bonus points to compare how you’re better than the other competitors in a respectful manner.

I think the great photo of employees and short text telling their story works excellent on social media. 

Also, short videos work as well. Tips for recruiting

  • Target your audience; where do they congregate?
  • Use testimonies of current employees.
  • Communicate how people can grow with your company.
  • Talk about how your company impacts the community ~ people are looking for a sense of purpose

 Call me, and let’s put together a campaign to recruit employees.