“Will your audience really listen to you and take heed to your advice?”

[Photo by Dennis Fahringer]

A friend wrote to me today and said, “Just read your blog about conflict coverage. Great article, BUT will your audience really listen to you and take heed to your advice?”

Here is my response.

Write to me and let me know what you think.

Good to hear from you. There are basically two things that give us wisdom. 

  1. Experiential Learning ~ This is what Steve Jobs called “Wisdom From Accumulated Scar Tissue” Even from personal first-hand experience not everyone will learn as you know.
  2. Traditional Learning ~ This is what the education system is all about. This is where you are learning from other’s experiences.

Traditional Learning

Experiential Learning

I believe one other way is a mixture of the two. Most freelancers I think fall into this category. It is where things are not working that you are doing and you join ASMP, NPPA or go to workshops. You realize others have the experience you need. You are what I call a motivated learner. 

Since 2006 I have been leading a workshop for a Christian organization on Storytelling. It would work for anyone or any organization.

We take people overseas [the lure] and give them a person to help tell their story. That person was selected because the organization is trying to raise funds for a program. The person for the story is an example of what the program is all about.

James Dockery teaching on Adobe Premier during the Storytellers Abroad Workshop in Lima, Peru [X-E3, XF18-55mmF2.8-4 R LM OIS, ISO 4000, ƒ/4.5, 1/100, Focal Length = 29]

We have already established a workflow involving crafting the story and working in Adobe Premiere. James Dockery, editor for ESPN, and I coach them. At the end of this workshop, those who generally have an “A Ha” moment. They signup to take the workshop again. They realize that the first time they did OK, but they knew they needed to practice. They also understood they still wanted a coach/mentor to help them.

A few of these people now work for the organization overseas. They went to work in Columbia, South America and Togo, West Africa. 

Post by Seth Gamba

Due to my blog I have gotten numerous jobs. I just did one yesterday helping a guy who does wood turning. He wanted to know how to take better photos of his bowls. While I would have loved that he hired me to shoot the bowls, he paid me to teach him how to do it.

I got my gig that I have for the past 12 years with Chick-fil-A because of the blog. The guy who hired me realized I was an expert and that many photographers go to me for advice. So why not get that guy.

We have all heard about the 80/20 Rule. Mathematically, the 80/20 rule is roughly described by a power law distribution (also known as a Pareto distribution) for a particular set of parameters, and many natural phenomena have been shown to exhibit such a distribution. It is an adage of business management that “80% of sales come from 20% of clients”.

I don’t have any research to back up my belief, but I think that less than 5% of any field are those that are doing 90% of the work. They are the experts. They either know a great deal more than the rest, or have surrounded themselves with a team of experts. 

I then believe of that group only about 1 or 2% can teach and do excellent work. They are not necessarily the top 2% grossing, but they have enough of the understanding and ability to teach what they know, so that others can understand.

  1. If you could truly identify the top 10% you could market to that group. Top 10%: Marketing to people and companies who have a need for your services right now, typically described as “inbound marketing.”
  2. Lower 90%: Marketing to people who don’t have a need for your services, but will someday.

Jeremy Miller, a brand strategist, is the one who created the “Sticky Branding”. 

The first mode is where companies feel the most confident, and it receives the lion’s share of the marketing budget. The challenge is much of that marketing investment is ineffective, because it falls on deaf ears.

Paul Emond, CEO of Versature, sums up the situation nicely, “When people aren’t in the buying mode, they don’t want to be sold.”

The second mode of marketing is the opportunity. Rather than trying to engage people when they have a need, engage them earlier in the Lower 90%. Establish the relationship and develop rapport before they’re ready to buy.

Create an opportunity where your customers know, like, and trust your company long before they have a need. That way they’ll skip right over the inbound marketing messages, and call your company first when they have a need.

Sticky Brands are built in the Lower 90 Percent, because they understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It’s based on a personal connection where their customers know them, like them, and trust them.

Summary

I just put my brand out there to help and when people are ready, they will reach out to me and engage with me. Maybe you are one of those people who read to the end of this article. Send me an email and tell me what you think Stanley@StanleyLeary.com

What is the Universal Language?

Ya Ya Sebre is from Ouamani. [NIKON D2X, AF Zoom 70-200mm f/2.8D, ISO 200, ƒ/2.8, 1/250, Focal Length = 225]

I have been in Burkina Faso and Ghana which are located in West Africa. In Burkina Faso alone there are over 82 different people groups and each one has a different language.

While French is the official language of the country—not everyone speaks it.

Baobob Tree in the town of Tenekodogo, Burkina Faso, West Africa. [NIKON D2X, Sigma AF Zoom 18-50mm f/2.8G, ISO 100, Ä/3.2, 1/5000, Focal Length = 45]

So, how do you make photos with a language barrier?

This little boy shepherd is part of the Fulani tribe which is known for being herdsmen and is working in the village of Soubakamedougou, Burkina Faso on October 15, 2005. The Marlboro company gives hats to the young boy cowboys to promote their product in Burkina Faso. [NIKON D2X, 18.0-125.0 mm f/3.3-5.6, ISO 100, ƒ/5.6, 1/90]

The best way to approach these golden opportunities of an exotic location is to keep it simple. You want to spend all your time on developing the relationships with the people—not fidgeting with your equipment. Preplanning helped me to concentrate on communication and not my equipment once in West Africa.

What are the elements for a good photo? Well, the Washington Post’s photo editors use this hierarchy for picture selection:

  • Informational
  • Graphically Appealing
  • Emotional
  • Intimate
This little girl was startled by the white photographers presence in her village of Konadouga, Burkina Faso. She quickly ran away after this photo was taken. [NIKON D2X, AF Zoom 70-200mm f/2.8D, ISO 100, Ä/2.8, 1/640, Focal Length = 300]

The photos which just have documented the scene and look pleasing like a postcard often lack the last two elements of the hierarchy. These are really wrapped up in understanding the universal language of body language. Body language was all they had during the silent movie days, but it still worked and kept people laughing and crying.

Diane Zuma plays with water at well in Koudougou, Burkina Faso. [NIKON D2X, Sigma 18-50mm F2.8 EX DC, Mode = Aperture Priority, ISO 100, 1/320, ƒ/5, (35mm = 27)]

Those photographers who shoot those award winning journalistic photos are concentrating on capturing the body language of people.

Adrien Surabie a Senara which is a subgroup of the Senoufo in the villages of Wolokonto. [NIKON D2X, Sigma 70-200mm F2.8 EX APO IF HSM, Mode = Aperture Priority, ISO 100, 1/90, ƒ/2.8, (35mm = 270)]

Smiles mean pretty much the same the world over. However, there is much more than just the obvious in body language. A tilt in the head or someone leaning in verses hands crossed all are communicating something different. Learning to recognize these subtleties will only help you with half the equation.

You need to also know what your body language is communicating.

You may want to spend some time watching your face expressions in the mirror before you try them on strangers. Knowing how you are being perceived will give you the best possible advantage to put people at ease and get the most cooperation possible.

Little Senara boy in the village of Konadouga where only a couple of men spoke French. [NIKON D2X, 70.0-200.0 mm f/2.8, Mode = Aperture Priority, ISO 400, 1/200, ƒ/2.8, (35mm = 300)]

Before you start snapping photos of people take the time and communicate with them as much as you can. If you do this first your photos will be much better because you have established a relationship from which you are able to get their cooperation. Those photos which meet the highest standards of intimacy require the subject to let you into their world.

If you want to read more on this subject there are many books available like this one “How to Read and Use Body Language,” written by Anna Jaskolka.

In the bush village of Sabtenga a small outreach group has been started. The oldest man was Musanai Zemnai, the Chief of the Young People, welcomes the group. Here he is holding up peanuts, which the Bissa people group is known for growing. [NIKON D2X, Sigma 18-50mm f/2.8, Mode = Aperture Priority, ISO 400, 1/400, ƒ/2.8, (35mm = 75)]

Just remember to travel light and put all your emphasis on the really important stuff—body language—the subjects and yours.

How Much Is Enough?

We have all seen the photo of too much stuff in a photograph.  Because the photographer makes no attempt to select one subject the photograph fails to communicate.  The “run on sentence” is the written word comparison to this visual example.

Butterfly lighting on a flower.

A close-up of a detail frequently reveals more of the subject than a picture of the whole subject.  So many want to shoot general views because they believe it offers “good composition” or to capture the beautiful light.  The detail photograph can have more impact and communicate more because the photographer is forced to be interpretive with the detail.  The isolated part can tell more, be more emphatic, and more quickly appreciated and understood.  It tells the story in compressed, sometimes dramatic, by scaling-down to point out a specific idea with greatest effect.

In approaching a subject decide how much to include in the viewfinder of the camera.  You must force yourself to look around the subject and look at each of the corners and everything within the frame of the viewfinder.  If there is anything in the picture area that detracts from the theme, move in closer to eliminate it; if not enough, move back to include more.  The key to this exercise is to know what you want this way the details will fall naturally into place and “composition” is achieved.

I have found this procedure in teaching photography students most effective.  First, shoot a large scene, then close in on it and cut it in half.  Close in again and again until, finally, you isolate the most important subject and thus make a statement about the main thing in the scene.  In this way, you learn, bit by bit, that lots of things you see in a picture are really unimportant, and so you learn how to select the part or parts that are most meaningful.

Thompson Family Photo

Great photographers know that composition is more than that—it is a matter of feeling rather than of rules learned by rote; that you will develop this feeling as you go along; and that you never really “know it all” because, as you learn more about life, you put emphasis on different things.  For composition is just another way of looking at life.

Woodstock Park

Give me a call about your next project. 

Elizabeth Wall & Andrew Thompson Wedding

Your Choice: Good Maintenance or Costly Repair

Keeping up with the regular maintenance schedule can help by preventing costly repairs of the cooling system, transmission system, drivetrain and other components. Preventive car care reduces wear and tear of the engine and other components that extend the life of your vehicle.

If we similarly ran our communication for organizations the same, we would be using bottom-up thinking. A bottom-up approach is the piecing together of systems to give rise to more complex systems as in a communications plan. It involves getting the front line worker into the strategy meeting.

You are going to the mechanic to help you get the most out of the vehicle. Isn’t this what you want with your organization.

Before implementing your strategy or project, get those who are actually going to do the work to help guide you.

At Georgia Tech Matt Eason and Dr. Caryn Riley prepare the new smaller engine for the ECE Future Truck. Christopher Biggers is working on the truck making final adjustments.

Which Mechanic?

In my area if you ask around as to what shop to take your car to when you need a repair is Roswell Auto Center. When you Google for reviews you see things like, “Carl and Robert have always taken care of our family’s cars and we completely trust them.” I also saw things like, “… have integrity which means a lot.”

You don’t look for experts who are young, cool and the shop has a great coffee station.

Innovation session on The Power of Play

Great Communication for Organizations

Many organizations today are thinking the youngest people are more in touch and therefore know how to communicate to their own age group. If this were really true today’s youth wouldn’t be suffering from as much anxiety.

There is a HUGE difference between being a CONSUMER of communication and a PRODUCER of communication.

Clients benefit in several ways when they include me as part of their creative team. Not only will the project go smother and faster, but more importantly, the end product will be just as you want them to be and your budget will go further.

IT Team Meeting

The sooner the producer of content is involved in the planning and preparation the better.

Recently I had a client with a super difficult product to technically capture. The largest difficulty in the process is getting the client to trust me.

No photo description available.
I took this photo July 27, 2019. Today I have over 273552 miles on my 2007 Sienna Van

When I took my van to the dealership a year ago, the service manager was telling me I needed all this work done to my engine. $4,000+ estimate. Due to a few earlier incidents of them always trying to upsell me, I took that estimate to Roswell Auto Center. They just laughed at the estimate. They said it would be cheaper and better to just replace the engine. Since I wasn’t having trouble and that was a recommendation, I just drove it.

Then just recently I had oil puddle in my garage under my van. I took it to Roswell Auto Center. I was prepared to hear about the engine needing replacement. I got a call and I needed a seal replaced. The guys in the shop also said this was in excellent condition.

It isn’t about getting an estimate as you can see. You need someone with the reputation and wisdom to speak into your project.

Admin Team Meeting

For a Photography Project

During the planning session we discuss the feelings the photos need to invoke in the viewer. By working together from the beginning we are both better able to achieve our objective. Preplanning allows everyone to concentrate on the fine details when it truly counts – on the day of shoot.

During the actual shoot priorities can change. Certain shots emerge, as “must have” pictures, while others may become less essential than initially thought. Going for the best shots and dropping or limiting the others can stretch the budget yet still produce outstanding images.

Here is an example of stretching a photo budget. When working with universities and schools it is more expedient, since most general classrooms look alike, to set-up in only one classroom. The faculty and students rotate through the classroom where all the lights have been placed and the exposure and white balance determined. There is no need to move from building to building. This saves time and money.

As you consider your photo needs consider adding me to your creative team, that decision will save time and money and ensure a more productive and creative photo shoot.

I’m here to help, just give me a call.

Headshot Background

So what color should you use for your background?

White? Gray? Black? or some RGB Color?

Yoko O’Brien New Start Counseling Center

Brick was popular for a while and for some still is desirable

Chelle Leary

One thing is for sure, simple plain backgrounds will keep the attention on you and not the background.

Where are you posting the headshot?

These Social Media use a circle for the headshot.

Personally I think the white background works better in the circle. My second choice is a light color. The teal colored background was the organizations color for their brand. That worked on their website and also for the social media as well.

Don’t Be This Guy

Dubbed “the new handshake,” professional headshots are now the first introduction to you, your business and your personal brand—shouldn’t that intro be the best it can be? With 93% of HR professionals and recruiters tapping into LinkedIn to find quality candidates—plus candidates—plus 2 in 3 on Facebook and more than half utilizing Twitter—that headshot has countless applications in your professional life.

Using Old Photos For Today’s Headlines

Can your organization find old photos to help tell the stories of how they dealt with past challenges?

This morning some of my friends were sharing the Nebraska Department of Health and Human Services has been sharing old photos to help remind people how vaccinations through history helped to wipe out diseases that were taking lives.

Here is a link to their facebook page.

Today people can miss your outgoing communications. That is why it is important to have a campaign on important communications. For those who don’t miss your communications, they would stop following your content if it was the same thing just reposted. 

Your communication also can be mixed up with some other content. This helps with the entertainment factor of a good communications channel. Here the team just shared an old photo from the archives and the story with it.

What visual storytelling content are you sharing on your communication channels today? 

Here is a photo from Georgia Tech in 1918 where the fans are masked up.

Tips for sharing old photos

  1. Create a Digital Asset Management online catalog
  2. Create assignments to capture what happens in your organization for historical purposes in addition to your current coverages.
  3. Embed all your photos with:
    1. Captions
    2. Keywords
    3. Location 
    4. Copyright information

Nikon Z6 ~ Silent Mode

[NIKON Z 6, Nikon 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 10000, 1/200, ƒ/5.6, (35mm = 125)]

I was referred to the client for this project by my friend Daemon. Daemon said in his message to me, “The main stipulation is that you shoot silently, or with the very muted sound of that Z6. The reason is that video is being shot, and they’re using ambient mics.”

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Nikon 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 6400, 1/200, ƒ/5.6, (35mm = 28)]

I arrived early and to my surprise the lighting in the room was awesome. This past year they had remodeled the room and replaced all the lighting. This is the same court room where the Centennial Olympic Park bomber Eric Rudolph trial took place.

ExpoDisc

I put the ExpoDisc on my lens and did a custom white balance. I then did a few test shots on white solid spots, like the walls, and looked for banding.

Banding due to using the Silent Mode. [NIKON Z 6, 28.0-300.0 mm f/3.5-5.6, ISO 6400, ƒ/5.6, 1/200]

At the Carter Center in Atlanta this is a problem as you can see.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Nikon 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 18000, 1/4000, ƒ/5.6, (35mm = 28)]

As you can see in this program as compared to the one at the Carter Center there is no banding. I was good to go.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Nikon 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 18000, 1/200, ƒ/5.6, (35mm = 145)]

If I could shoot all the time in Silent Mode I would. You are not announcing with the clicks that you are taking photos.

Sure the silence helps with audio issues when they are video recording or sound recording, but the benefit is far beyond the sound.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Sigma 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 3600, 1/200, ƒ/5.6, (35mm = 62)]

When people are talking to one another, they knew I was close, but with a click you announce you are there and make people conscious of the moments. This changes how they respond to others most of the time.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Sigma 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 2500, 1/200, ƒ/4, (35mm = 38)]

The Honorable Regina D. Cannon was have intimate conversations with her family, friends and close colleagues. I felt like I was able to get the moments that helped define why she was chosen to be judge. You can tell in the photos how personable she is with everyone–even with those masks on everyone.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Sigma 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 2200, 1/200, ƒ/5.6, (35mm = 48)]

I am hoping that the next generation of the Nikon mirrorless camera is able to be shot with banding not being an issue. I understand that this has more to do with the lights being used than the camera, but I hope one day it is solved for silent shooting. It is solved with the shutter.

Investiture Ceremony for Honorable Regina D. Cannon [NIKON Z 6, Sigma 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 7200, 1/200, ƒ/5.6, (35mm = 24)]

Tips for shooting in Silent Mode with Nikon Z6

  1. Arrive early & do test shots to see if banding occurs with silent mode
  2. Scout the location for best places to be with your camera. You may need to move during the event, so plan how you will do that early.
  3. You cannot use flash in the silent mode with the Nikon Z6
  4. While your Nikon Z6 will not be heard clicking–you can be heard. Move around like a Ninja.

Same Game Different Client

[NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC-2001 2X Converter, Mode = Aperture Priority, ISO 8000, 1/4000, ƒ/5.6, (35mm = 440)]

Photojournalism

I first started shooting college football when I was a student at East Carolina University.

This photo is from the October 9, 1982 at Ficklen Memorial Stadium in Greenville, NC with an attendance of 19,521. ECU defeated Richmond 35-14. 

Back then I was just trying to get a good action photo. I would shoot sports for newspapers, Associated Press, Wire Services and for Georgia Tech.

I was either looking for the play of the game, or the reaction to it.

Public Relations

Shooting for Georgia Tech is public relations and not journalism. I was essentially advertising the school for Georgia Tech.

Georgia Tech’s Ramblin’ Wreck starts every home game by leading the football team onto the field.

You look for the celebrations after the touchdowns.

TCU 42 vs Ole Miss 3 Chick-fil-A Peach Bowl [NIKON D4, Sigma 120.0-300.0 mm f/2.8 Sport + TC2001 2X, Mode = Aperture Priority, ISO 12800, 1/800, ƒ/5.6, (35mm = 600)]

When I was working for a newspaper I was usually covering the hometown team mainly. When I was working for Georgia Tech I was always covering it for the school. Wire Service I was more balanced.

Commercial

Back in 2008 I started covering the event for the Sponsor of the Peach Bowl–Chick-fil-A. Now I was still looking for the same shots, but now with a twist. I needed branding.

Chick-fil-A Kickoff Alabama vs Miami Chick-fil-A Kickoff Alabama vs Miami [NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC-2001 2X Converter, Mode = Aperture Priority, ISO 10000, 1/4000, ƒ/5.6, (35mm = 460)]

I am often shooting a little looser to get the logos into the shot.

Chick-fil-A Kickoff Alabama vs Miami Chick-fil-A Kickoff Alabama vs Miami [NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC-2001 2X Converter, Mode = Aperture Priority, ISO 10000, 1/4000, ƒ/5.6, (35mm = 380)]

For the Kickoff Games this year the teams do not have the logo for the Kickoff on the uniform.

Alabama 35 vs Virginia Tech 10 [NIKON D4, Sigma 120.0-300.0 mm f/2.8 Sport + TC2001 2X , Mode = Aperture Priority, ISO 9000, 1/2000, ƒ/4, (35mm = 300)]

In 2013 you can see the patch on the uniform. This made it so much easier. I was shooting tight shots and still had the brand.

Chick-fil-A Kickoff Alabama vs West Virginia [NIKON D4, Sigma 120.0-300.0 mm f/2.8 Sport + TC2001 2X , Mode = Aperture Priority, ISO 40637, 1/2000, ƒ/5.6, (35mm = 260)]

However this year when I shot a tight shot, I often had no branding.

Chick-fil-A Kickoff Alabama vs Miami [NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC-2001 2X Converter, Mode = Aperture Priority, ISO 6400, 1/4000, ƒ/5.6, (35mm = 250)]

My job is to find the logos around the field and position myself where the action takes place between me and those logos.

Chick-fil-A Kickoff Alabama vs Miami [NIKON Z 6, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 900, 1/100, ƒ/5.6, (35mm = 125)]

Nick Saban, the head football coach for Alabama, put on the Trophy Leather Helmet which does have the logo on it.

[NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC2001 2X, Mode = Aperture Priority, ISO 5000, 1/500, ƒ/5.6, (35mm = 360)]Chick-fil-A Kickoff Alabama vs Miami Chick-fil-A Kickoff Alabama vs Miami

Had I tried to do this when I was just starting to shoot sports it would have been impossible for me. You need years of understanding a sport to anticipate the action.

Chick-fil-A Kickoff Alabama vs Miami [NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC-2001 2X Converter, Mode = Aperture Priority, ISO 8000, 1/4000, ƒ/5.6, (35mm = 600)]

After a while it is no longer luck, but persistence that yields the results.

Chick-fil-A Kickoff Alabama vs Miami [NIKON D5, Sigma 120.0-300.0 mm f/2.8 Sport + TC2001 2X , Mode = Aperture Priority, ISO 8000, 1/4000, ƒ/5.6, (35mm = 340)]

Show & Tell for the Adult

Claudio Cesar Aguirre is seen here in front of the Chicken Coop that with the help of Honduras Outreach created. He is president of their communities economic development. He is thrilled because now that they have an egg farm they can now think of adding a bakery. [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 160, 1/100, ƒ/8, (35mm = 14)]

Show & Tell

Show and tell (or show and share) is usually the first opportunity young children have to stand up in front of a small group and speak. The opportunity to do a show and tell might come up in kindergarten, or once they start primary school. It is a wonderful introduction to public speaking as children are often given the option of speaking about a topic they know well and are interested in. Speaking about something you love always makes you love it even more!

Show and tell is used to develop storytelling ability, bridge school and home, forge connections and bonds between students, help teachers to gain a better understanding of their students, and enhance student’s communication skills, including around feelings.

The Chattahoochee Nature Center located in Roswell, Georgia includes a presentation on animals and what makes these creatures special. [NIKON D2X, Sigma APO 120-300mm F2.8 EX DG HSM, Mode = Aperture Priority, ISO 400, 1/80, ƒ/2.8, (35mm = 450)]

Having your prized possessions as the talking point will emphasize your confidence and, it is always helpful to talk about something that you are passionate about!

In Business You Better Be Passionate

Perhaps you’ve heard of a famous book by author Robert Fulghum? It’s called All I Really Need to Know I Learned in Kindergarten. It revolves around a simple yet powerful philosophy that the most basic lessons we learn as children can still be applied to many aspects of our adult lives.

Show & Tell is a cornerstone of all business. In kindergarten you talked about your favorite item and what it meant to you.

In business you talk about your product and what it can do for your audience.

A Suzuki Institute is an opportunity for parents, children and teachers to benefit from five days of focused attention on instrument study and the application of Dr. Shinichi Suzuki’s principles of Talent Education.[NIKON D4, 28.0-300.0 mm f/3.5-5.6, Mode = Aperture Priority, ISO 5600, 1/200, ƒ/5.6, (35mm = 28)]

Beyond getting up and presenting with your product, this same technique is used to teach. The Suzuki method In the beginning, learning music by ear is emphasized over reading written musical notation. Teachers play and have the students follow. Showing with music also involves hearing.

Show & Tell Also Great For Teaching

As you bring on people into your company you need to educate them on your products, procedures and more.

Team member cleaning and sanitizing table after customer use [NIKON D5, 35.0 mm f/1.4, Mode = Aperture Priority, ISO 800, 1/400, ƒ/4.5, (35mm = 35)]

I took a variety of education courses for my masters degree. I learned during this time why often I was struggling in some subjects. Teachers I had and even my children later on didn’t understand the stages of learning.

A teacher must teach each step and if they miss a step, the student often fails. A great example of this was recent for me. My daughter was really upset when her supervisor was saying she hadn’t cleaned the bathrooms properly. She is starting at entry level position in a theater, where you get stuck with janitorial duties.

My daughter started to take photos to show she had done the work. Well, the problem wasn’t that she wasn’t cleaning, but the theater had a very specific way they cleaned the bathrooms. The supervisor was grading my daughter on her evaluation level of execution. See the stages above.

The supervisor never told or taught my daughter how to clean the bathrooms, but was expecting her to just do it.

There are at least two times in training that Show & Tell is used. First a trainer show the employee how to do something. Then, the student shows the trainer what they learned by demonstrating back to the trainer.

Great training not just shows, but tells why each thing is done. When the employee shows what they learned, they should also be telling the trainer why we do it as well.

David Cifuentes and family sharing with the delegation from Frontera de Cristo how since the forming of the coffee cooperative all his family is finally together. Here he is introducing his children and grandchildren. His son went to Atlanta, GA to work on golf courses to feed his family back in Salvador Urbina, Chiapas, Mexico. [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 8000, 1/100, ƒ/4, (35mm = 14)]

This coffee farmer in Salvador Urbina, Chiapas, Mexico is showing a tour group from the US a coffee plant and how they grow coffee. Show & Tell, but with a big “Why”.

He is part of a Coffee Farmers Cooperative they formed that helped him from getting only about $30 a bag of coffee to $110 a bag. At $30 they were losing money. His son went to Atlanta, GA to work on golf courses to send money back home for them to just eat and survive. Today this coffee grower was thrilled that now his family is back together again. All because they formed a cooperative. They now roast their own coffee with the others in the cooperative and sell directly to the customer.

Just like Kindergarten, Show & Tell is about sharing what is important to you. It is your passion. To me this photo of the grandfather showing the coffee plant and how they grow it and ending his presentation about how those on the tour are helping his family stay together and thrive in Mexico.

Ya Ya works in the metal shop in Garango, Burkina Faso, West Africa [NIKON D2X, Sigma 18-50mm F2.8 EX DC, Mode = Aperture Priority, ISO 400, 1/500, ƒ/2.8, (35mm = 30)]

Storytelling is backed up by science

There is a scientific explanation for our love of stories: when we hear a story that resonates with us, our levels of a hormone called oxytocin increase. Oxytocin is a “feel good” hormone.

When we hear facts, it activates the data processing centers in our brains, but when we hear stories, it activates the sensory centers in our brains.

[NIKON D2X, Sigma 70-200mm F2.8 EX APO IF HSM, Mode = Manual, ISO 100, 1/200, ƒ/11, (35mm = 300)]

Neuroscientists found that when listening to a well-told story, the exact same areas of the brain light up on an MRI in both the storyteller and listener. Your brain, as the listener, mirrors the brain of the storyteller.

In other words, when you hear a well-told story, your brain reacts as if you are experiencing it yourself.

Give me a call and I can help you tell your story. I will help you with the Show & Tell for your business.