Can your organization find old photos to help tell the stories of how they dealt with past challenges?

This morning some of my friends were sharing the Nebraska Department of Health and Human Services has been sharing old photos to help remind people how vaccinations throughout history helped to wipe out diseases that were taking lives.

Here is a link to their facebook page.

Today people can miss your outgoing communications. That is why it is essential to have a campaign on critical communications. Those who don’t forget your communications would stop following your content if it were the same thing just reposted. 

Your communication also can be mixed up with some other content. This helps with the entertainment factor of an exemplary communications channel. Here the team just shared an old archive photo and the story.

What visual storytelling content are you sharing on your communication channels today? 

Here is a photo from Georgia Tech in 1918 where the fans are masked.

Tips for sharing old photos

1. Create a Digital Asset Management online catalog
2. Create assignments to capture what happens in your organization for historical purposes in addition to your current coverages.
3. Embed all your photos with:
   1. Captions
   2. Keywords
   3. Location 
   4. Copyright information