Category: Photography

Business Tips from Truett Cathy for Photographers

by Stanley Learybusiness / Photography
Truett Cathy promoted his book “How did you do it, Truett?”

Shortly after making this photo of Truett Cathy, Chick-fil-A put me on retainer. For the past eleven years, I have had the privilege to work with such a wonderful organization.

I have learned a great deal from Truett Cathy, and here are some tips for you.

Truett Cathy, the founder of Chick-fil-A, had a Bible verse he used as a compass for his life.

Proverbs 22:1 — “A good name is rather to be chosen than great riches and loving favor than silver and gold.” [King James Version (KJV)]

Here is a more modern translation from The Voice that I prefer, “A good reputation is preferable to riches, and the approval of others is better than precious silver or gold.”

Every time I was around Truett, I was inspired and entertained. He loved to have fun as hard as he worked.

Here are some quotes from Truett that I think every business person should adopt and would make them more successful.

“Fall in love with your work, and you’ll never have to work a day in your life.”

Truett would follow up with this comment: If you are not having fun, then you are not doing something right.

One of the keys to understanding this principle is learning the difference between GIVING and GETTING.

Too many people are focused on themselves. It’s not all about you. Once you understand this, it is easier to experience the joy of life.

“My riches are my family and my foster children. I try to store any material wealth in my hand, not my heart, so I always feel free to give it away when the opportunity arises.” 

Being around Truett, you see he was very frugal, and when he did spend money, he often got a great deal. I heard more stories about a great deal Truett would get, and I was always impressed.

“Nearly every moment of every day, we have the opportunity to give something to someone else—our time, love, resources. I had always found more joy in giving when I did not expect anything in return.”

No strings attached was the way Truett operated. He was the first to put a restaurant into a mall, and to get people aware of his Chick-fil-A sandwich; he gave away free samples.

 

If you met Truett, you most likely were given a BOG—Be Our Guest card. All you had to do was go to a Chick-fil-A restaurant and provide them with the card, and they gave you a sandwich. You don’t have to buy anything to get it.

“My business grew on my understanding that customers are always looking for somebody who is dependable and polite and will take care of them.”

Every day, Chick-fil-a checks to see that their standards for food preparation are at the highest they can be. First, they hire consultants to come into their restaurants and measure the operational side of the business. Then, they look for ways to improve the experience for the customer and cut waste.

Chick-fil-A has a training program that helps train and retrain everyone to keep the customer always first.

“Many of the unexpected opportunities we encounter are small but significant.”

Words are carefully analyzed so that the customer feels appreciated. Truett Cathy trained the entire workforce that when someone says thank you, the proper response is “My Pleasure.” I learned more about this little phrase through the years.

Many respond with “No Problem” when someone says “Thank You.” I began to understand that “No Problem” communicates that this is not my job, but I did it anyway. However, “My Pleasure” expresses that it is my job and I love to help you.

“Looking back, I can see that I had been preparing to open the first Chick-fil-A restaurant for twenty-one years.”

Truett started the Dwarf House in Hapeville, GA, back in 1946. He expanded to two restaurants, but the second one burned down one day. He started the restaurant with his brother Ben, but two years into their business Ben died in a plane crash.

Later the original Dwarf House had a fire, and Truett made all the repairs over the weekend and kept on going.

“Sometimes success is disguised as hard work.”

 
As you can see, there were many opportunities for Truett to give up and do something else.
 
Many of my photographer colleagues are going through some tough times. But, besides winning the lottery, hard work is the only other way to succeed.
 
“One of the most meaningful truisms I have learned about leadership is that it’s all about action.”
 

I have talked to many struggling photographers, and the most common thing I hear from them is I know what I should do, but I don’t get around to doing it.

Truett learned his work ethic from his mother. Truett teared up during an interview. The person interviewing Truett asked if he was OK. Truett said he just realized that he only saw his mother’s eyes closed when she was in the coffin.

While Truett worked very hard, we will most likely remember him for the blue signs for Chick-fil-A on the highways, which also say, “Closed on Sunday.”

“Businesses are not dishonest or greedy; people are. Thus, a successful or not business is merely a reflection of the character of its leadership.”

Years ago, one magazine wrote about the success of Chick-fil-A, making about 1.5 Billion that year. They said closing on Sunday left half a billion dollars on the table. When someone asked Truett about it, he disagreed.

Truett believed by giving all his employees one day a week off; they worked harder those six days. The restaurants that never close drain their employees. They need a day of rest to be with their families and attend church if they choose.

“Why would I retire from something I enjoy doing? I can hardly wait to get here.”

Truett was in his forties when he invented the Chicken Sandwich. He was 46 when the first Chick-fil-A restaurant opened in Greenbriar Mall.

Truett was 52, the same age I am, when he started Team Member Scholarship Program and was 63 when he began the WinShape foundation.

At 92, Truett was still working and opened Truett’s Luau in Fayetteville, GA. A new menu, a new concept, and a new restaurant were what he created.

Truett passed the baton to his son Dan when Truett was 92 years old. This past Monday, Truett Cathy passed away at the age of 93.

Here are a few more quotes for you from Truett:

Like wealth, poverty also has the power to build us up and make us appreciate what we have, or it can break our spirits. 

By ‘staying small,’ we also remain sensitive to the needs of others around us. 

As long as you are being kind to your customers, why not be kind to each other? 

I realized the importance of doing a job and doing it right, pleasing your customers, and enjoying what you’re doing. 

I worked hard for a C, but I had to work. I find that the most successful people are C students. 

I say C students rule the world cause I was in that category; I didn’t get to go to college because I was drafted when I finished, soon after I finished high school. 

More tips from Truett

Eleven Dos and Don’ts of Proven Entrepreneurial Success by S. Truett Cathy

Importance of signature in emails

by Stanley LearyPhotography

Most email programs let you create a signature that, by default, will put all the essential information people need to stay in touch with you at the bottom of the email.

Important content for a signature:

  • Include your name, role, and business name
  • Please include a few of your best contact details, but not all of them
  • Small images and logos work best
  • Promote your social media pages
Common Mistakes
  • Make the entire signature a photo—Some email providers or devices have default settings that block images in emails. So instead, use text for all the words.
  • Too Big or Too Small—make clickable areas big enough for a thumb on a mobile device. Please don’t make things so big they are not easily visible on the mobile device.
  • Too much information—Don’t list all your phone numbers, email addresses, and every way possible to reach you. Could you keep it simple?
What is remarkable is you can create a bunch of different signatures that you can choose based on your audience. For example, I customize the photos at the bottom of my signature.
Here are some I use and have used through the years:
The photo at the bottom of your signature is a small portfolio that gets your work in front of more people. Remember, many people will forward those emails around their office sometimes, and having your work seen by more people is advantageous to you in the long run.

Here are the links for instructions for creating an email signature:

We are persuaded by reason, but we are moved by emotion.

by Stanley LearyPhotography
Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.8, 1/420

I have a few friends that have bipolar disorder. My heart breaks for people dealing with clinical depression. We even lost Robin Williams to this powerful mind-altering condition.

All of us will experience times of depression in our lives; that is just part of living. I hope these thoughts of mine help those of you like me who can feel depressed even when we should be celebrating.
.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM w/ Sigma 2x, ISO 40637, ƒ/5.6, 1/2000

I shot this at the Chick-fil-A Kickoff game between Alabama and West Virginia. [Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM w/ Sigma 2x, ISO 36204, ƒ/5.6, 1/2000]

Have you ever heard, “Are you letting emotions get the best of you?”

I don’t know about you, but my emotions have gotten me into lots of trouble. More than getting me into trouble—I have become depressed.

You would think that the way we do better is to become more logical. But, if we take it to an extreme, the problem with that is to become more like Spock from Star Trek or maybe Shelton from the Big Bang Theory. In either of these characters, we see how often those who try and be logical all the time make a lot of matters worse.

Dale Carnegie wrote, “We are persuaded by reason, but we are moved by emotion. Several studies conclude that up to 90 percent of our decisions are based on emotion. Conversely, we use logic to justify our actions to ourselves and others.”

We also tend to embrace ideas that support our beliefs and rebuff those that challenge them.

We make a lot of decisions based on our gut feelings. Malcolm Gladwell, in his book “Blink,” talks about how quickly we judge people in less than a few seconds when we first meet them. Quick judgment is an animal instinct that helps us survive. For the most part, this gut feeling is something we learn to trust and are encouraged to do by others—“Trust your gut instinct.”

Putting a face on it changes things.

You are seen as stubborn if you are not careful. You get to set in your ways and your opinions.

I recommend to anyone struggling with their emotions that one of the best things you can do is to have a cross-cultural experience. I recommend going to another country and holding your condemning comments while you travel. Just go and experience the other culture.

The best way I have experienced this is to go with a nonprofit and help on a project. One cool thing to do is do an exchange. Have an international student stay with you and then go to their country and stay there.

I remember guys in our church went downtown Atlanta to help at a homeless shelter. I remember one of the guys being blown away at how many of the homeless had full-time jobs. So he helped wake them up at 5:00 am to get ready to work.

These guys put a face on homelessness for this guy. Sure, some pretty lazy guys might be homeless, but he found out that more than 50% of the Atlanta homeless worked.

Skipping Record

I grew up listening to vinyl records. Every once in a while, the needle could get stuck and skip, as we used to say. A minor defect in the record’s groove causes the record to play in a loop. If no one did anything, this would forever play in a circle.

I remember calling the local radio station to tell them their record was skipping.

Often I would pick the needle and move it to play the rest of the record. That simple outside action on the record player is what cross-culture experience can do for you emotionally.

I have shared over time stories that I have covered around the world. Most recently, I shared stories from Lisbon, Portugal. Next month I am going to Honduras to capture more stories.

Tip for Storyteller

Remember, “We are persuaded by reason, but we are moved by emotion.” If you want to connect with your audience, emotions are the best way to do that. One of the best ways to capture emotions is through the still photograph.

[Nikon D4, 14-24mm, ISO 4500, ƒ/10, 1/100]

In this photo of the priest, I wanted to capture not just the priest talking but the emotional connection between him and the students. I think I got that moment.

Are you stuck emotionally? One of the best ways to battle this is to focus on others. Granted, if you cannot do this, there is an excellent reason to seek help. I know that professional counselors can make a huge difference. In addition, there are times that you might need help through drugs that can help get your body back in balance. Just like a diabetes patient takes medication to stay alive, people suffering from clinical depression can regain their life through medication and counseling.

Stay tuned for stories from Honduras.

Are you a Br’er Rabbit Storyteller working with nonprofits?

by Stanley LearyPhotography
Project Gutenberg’s Uncle Remus and Brer Rabbit, by Joel Chandler Harris

I grew up listening to the stories of Uncle Remus about Br’er Rabbit. In case you are not familiar with the character of Br’er Rabbit. Br’er Rabbit is a trickster who succeeds by his wits rather than by brawn, provoking authority figures and bending social mores as he sees fit. The name “Br’er Rabbit,” a syncope of “Brother Rabbit,” has been linked to African and Cherokee cultures.

You see, the animal trickster represents an extreme behavior that people may fall under to adopt in extreme circumstances to survive. The trickster’s admiration is lacking in most situations. He is an example of what to do, but also an example of what not to do. We summarize the trickster’s behavior in the typical African proverb: “It’s the trouble that makes the monkey chew on hot peppers.”

Working for Free

Some excellent reasons to work for free or donate your time and resources to a nonprofit organization involve being altruistic is the best possible reason to give your time and resources.

Another great reason to donate is that when you offer to give your storytelling skills to an organization, you are more likely to remain more in control of the project and, therefore, more likely to do the best possible work you can produce. So many personal projects I have seen done through my career by photographers were selfless acts of kindness.

Countless people launched their careers by giving away their work for free and using these projects in their portfolios to get jobs.

I do encourage those who have no actual portfolio. Donating your time is the way to build your portfolio. You find something you are passionate about, which often might be something that a nonprofit could use. The advantage of doing this early in your career is they can provide you the access necessary to put together a project that will showcase what you can do for clients in the future.

Almost no one will spend the travel expenses and pay someone to produce something if they do not have GREAT examples.

Business Model Changed

Just a few things have impacted photographers doing work for nonprofits.

  • Stock Photography—years ago, a photographer could go overseas and shoot and then return and put images into a stock agency and make some pretty good money. It was widespread for photos to sell from $350 up to many thousands of dollars. Today with people giving their images away for free through things like Flicker, this has dried up as an income source. It was not uncommon for a photographer long ago to shoot for free and, due to the access, make money and lots of money from the stock sales later. This revenue stream dried up years ago.
  • Digital—Before digital, you had to know photography skills because you would have to wait till developing the film to see the results. Now with the LCD on the camera, you can see immediately and adjust instantly to be sure you have a photo. So, where many organizations would pay for a pro just because they needed to know they had pictures; now, with digital, they look on the LCD for that confidence.
  • Good Enough—this is what social media has contributed the most to our industry. People see that OK videos and photos are getting traction and that great images and videos do not always get more traction for going viral.
  • Baby Boomers Retiring—many people are retiring and want to donate their time to doing something worthwhile. Most nonprofits welcome volunteers with open arms and enjoy the free rather than worrying about the quality.

What to do & What not to do

When working with nonprofits, I see more and more Br’er Rabbits. A good number of storytellers will contact a nonprofit and even do outstanding work that doesn’t really help sustain the nonprofit in the long run.

I have watched most of my career the demise of professional communicators and especially those in journalism. Yet, loving what we do and feeling called to do it has many of us behaving like Br’er Rabbit. Br’er Rabbit represented the enslaved Africans who used their wits to overcome adversity and to exact revenge on their adversaries, the White slave-owners.

I am not seeing anyone planning revenge. However, I see people do about anything they can to do storytelling.

Many hobbyists/pros do not need income from their photography because they make perfect money in their full-time jobs. Some of these are even professional communicators on the staff of a corporation or even a newspaper, for example.

Many people love to travel and see the world. However, they are looking for another stamp of a country they have never been to that they can add to their passport.

What is happening with these people is they are not thinking long-term for the organization. Instead, they are donating of their time and resources.

Managerial Accounting

I think you need to understand this business concept to do the right thing when offering your work for free to an organization.

Too many people see the savings they are providing an organization by donating their time and resources. Donating time is how financial accounting tracks things, but those organizations that mature over time do not use this method only. Instead, they use managerial accounting methods in addition to their organization.

MANAGERIAL ACCOUNTING:
Provides information to make decisions regarding the future
Relevance of data is emphasized over reliability
Focuses on timeliness of information
Reporting is focused on parts of the organization such as departments or
divisions and not on the organization as a whole.

Here are just a few things that organizations address due to using managerial accounting procedures:
1. Just in time inventory
2. Total quality management
3. Enterprise resource planning
4. Supply chain management
5. Benchmarking

Do you want your donations to an organization to multiply or help temporarily? Most would like to know they were helping long-term.

Think about each of these when you donate next time to an organization:

  1. Is my donation helping the organization meet its mission statement?
  2. When I stop donating, is what I am doing for the organization something that they need to continue and pay for this service in the future?
  3. Am I helping educate the organization on how to use my gifts in the most effective way possible?
Storytelling is core to successful organizations.
I know that every organization must do compelling storytelling of what they are about at the core, or they will not be successful. Therefore, I do not mind donating my time as I choose, but I highly resent organizations that expect all storytellers to contribute to their organization.
I believe organizations need to have a budget for their ongoing storytelling. They need to have materials that they can use over and over that help tell their story. They need to tell new stories of how they are continuing to make an impact, or sooner or later, they will start to die.
Just like movie studios must continue to come out with a new movie to get people to spend their money to watch, so must organizations continue to tell their stories, or people will stop being a part of their organization.

Time to Pay for Free

There should come a time in a nonprofit’s growth where they will slowly mature by doing the right things. The day will come when the organization cannot just rely on Free.

I know one organization that has built up and continues to rely predominantly on free, and all their staff raises their support to work for free full-time. When I worked with them, I was trying to give a presentation, and the room I was too used to was not usable. Due to improper wiring by free volunteers over the years, the rooms were not just unusable but fire hazards.

I couldn’t get the work sent to my email accounts for one year because all the free IT support didn’t wire their campus correctly.

Even Habitat for Humanity knows it must rely on professional electricians and plumbers to meet the code for their homes. So maybe more organizations need to realize a coding standard for good communication.

Here is the bottom line for organizations that do not create a plan to budget for storytelling.

Organizations need to budget for communications, or they will die over time.

I thought I would end with the sunset.

Time for Senior pictures

by Stanley LearyPhotography
 
Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—Two Alienbees B1600 mixed with daylight [diagram below]

It is that time of year that I get requests for doing Senior photos. I have not marketed myself to this market, but friends through church and work call and ask if I will photograph their Senior.

Today’s Senior pictures are much different than when I had mine made back in 1980. Today we are seeing more and more photos of Seniors in their favorite activity.

Last night I captured Grant Newsom at the pool where he is on the swim team and a lifeguard.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—Two Alienbees B1600 mixed with daylight.

When we first met to start the shoot, his mother told me that Grant’s employer scheduled him to work at the same time and didn’t tell him about the schedule change. He didn’t want to let down his employer and was concerned that this would take a long time.

We did all these photos in one hour at three locations, and one of those required us to drive a small distance. Multiple locations involve taking substantial softbox and setting up and down in three areas. It also meant that the subject had some outfit changes to do.

After the first few minutes, Grant relaxed, realizing we were getting great images and moving quickly.

Moving quickly to each new location is why you practice over and over doing these types of photos, so you are ready to go when you have to “Get Er Done.” I have done this so many times throughout my career that I could quickly move and set up and get some pretty good images of Grant. I will let you be the judge of the photos.

I used two Alienbees B1600 flashes powered by Paul Buff Vagabond battery packs. I used two at the pool because I knew that when you do the butterfly stroke, you are looking down most of the time, and the light isn’t there most of the time. So I filled the shadows with flashes.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—One Alienbees B1600 with a large softbox off to the right to be mixed with daylight

We had a lot of fun capturing these photos. The main reason I feel like you get great images in this situation is the Senior is doing what they love the most. They are in their world of comfort, and I am there to join them.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—One Alienbees B1600 with a sizeable softbox and mixed with daylight

For the most part, I wanted to capture the competitor in the pool; thus, I smiled here. We did get some, but I like the fierce look.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 mixed with daylight, also one Alienbees B1600 directly behind the model

We just changed shirts and locations quickly to keep on schedule for the seniors to run to work.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 on the left and then mixed with daylight [lighting diagram below]
 
 

Keeping it simple, I am using one large 30″ x 60″ Paul C Buff foldable softbox as the leading light and then letting the available sunlight light the rest of the photo. As a result, the flash is about one stop brighter than the rest of the scene. I exposed the softbox light and used an ExpoDisc to get a custom white balance before shooting the photos.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 on the left and then mixed with daylight

When you look for a photographer for Senior pictures, some of the best will be former newspaper photographers. They have shot everything, so it will be rare that your child has a favorite hobby that they haven’t shot before.

I covered the 1996 Olympics and specifically covered swimming and diving. Finally, I was ready for Grant in the pool.

Remember these Senior pictures we will cherish for the rest of our lives and generations later as they look back. Next year is my 35th high school reunion. It feels like yesterday, and we are all pulling out those photos from back in 1980.

By the way, we finished in time for Grant to go to work and have a date that night.

Fuji X-E2 at ISO 25600

by Stanley LearyPhotography
 
Fuji X-E2, 55-200mm, ISO 25600, ƒ/4.8, 1/340, Kelvin 10000

Last night we went to a concert at Red Sky Tapas & Bar to see the Dueling Pianos.

I am pretty sure this is how the light was in those caves at the beginning of time. Even with the LED spotlights, there wasn’t a lot of light in the room.

Fuji X-E2, 55-200mm, ISO 25600, ƒ/4, 1/240, Kelvin 10000

Low light is an excellent example of why Fuji designed their X-E2 to shoot at ISO 25600. Without the ability to use such a high ISO, you would not be able to shoot a handheld photo with the Fujinon XF 55-200mm, which at its most extended zoom is a ƒ/4.8.

I am shooting across the room, and right now, Fuji doesn’t have a ƒ/2.8 lens, so I have to crank the ISO up.

I cropped close to 100% of the photos above.

Even looking at the photo at close to full resolution, I am not displeased with the result. I think it is an acceptable resolution for publication in a magazine. I think it would have no problem being a two-page spread photo.

Fuji X-E2, 55-200mm, ISO 25600, ƒ/3.6, 1/400, Kelvin 10000

I could not go and get a custom white balance, so I started by dialing the white balance to Tungsten, and it wasn’t close. I noticed after a while that the lights were LED lights. I then chose to use the Kelvin setting and dial it to 10000. I thought this Kelvin setting would be a good starting point, and I decided the colors look pretty good.

Fuji X-E2, 18-55, ISO 25600, ƒ/3.6, 1/350, Kelvin 10000

The conclusion is if you ever find yourself in situations where the room is so dark that you need to shoot at a high ISO, be sure your camera can go as high as the Fuji X-E2, which at ISO 25600 made these photos possible.

Why I own Nikon and Fuji camera systems

by Stanley LearyPhotography
 
 
 

I now own two camera systems, and I am not alone.

My friend Gary S. Chapman put it perfectly yesterday when I was talking to him. He believes we have returned to how we used to be before digital, multiple formats for the right job.

I used to shoot with 4×5 Linhoff, 2 1/4 Hasselblad and 35mm Nikon film cameras. Then we all tried to get one camera to do it all when digital came along.

For a while, I think that is what I was doing and, to a certain extent, the Nikon D4 is doing. I shoot sports, do general assignment work, and, most crucial, add–VIDEO. The Fuji system isn’t cutting it for two of the three things I regularly shoot: Sports and Video.

So I find I love Fuji X-E2 for shooting what I call general assignment still photography works excellently. It does affect your workflow just a bit. The Fuji does take longer to ingest because the file sizes are almost double the Nikon D4 RAW files.

Many of the clients that I shoot for are all photographers themselves. Some of them have bought the Fuji system based on what they saw from my images caught with the Fuji system. The Fuji system is like the Leica M series when I shot that with film. So I think for a while Fuji X system for many photographers will be an addition but not a replacement system.

Like I want one camera bag to do it all, I think I want a camera system to do it all. So, just like I own multiple bags for different purposes, I will also hold other cameras for various purposes.

I find that if I need some camera gear—meaning if it will help me retain or get new clients the equipment always pays for itself. I would not own most of my system if this were a hobby. I couldn’t justify it. Lucky for me the gear keeps me quite competitive in this ever-changing market.

Protecting and help retain the value of lenses

by Stanley LearyPhotography

Not long after I bought my first Sigma 120-300mm ƒ/2.8, I invested in the LensCoat Neoprene Cover for the lens.

On the most basic level, it prevents cosmetic blemishes on the surface of the lens and helps retain the value of the lens. However, your lens will still depreciate. Look at KEH’s guide, and you will see how much depreciation is cosmetic.

KEH grades:

NEW New defined as packaged by manufacturer complete with manufacturer’s USA warranty. Not previously owned or used by a consumer. *You have probably seen the words “NEW” or “LOWER PRICE” listed online or in our catalog, where prices usually appear. Due to specific manufacturers’ minimum pricing requirements, we are not permitted to publish the price if we sell it for less than the manufacturer’s Minimum Advertised Price (MAP). While these listings may seem inconvenient, it is our way of letting you know that when you call or click through on the website, you will be quoted the lowest pricing anywhere for comparable items.
DEMO The demo is defined as packaged by the manufacturer, complete with the manufacturer’s USA warranty. She was never owned by a consumer but used for demonstration.
LN “Like New” Includes the original box and instructions.
LN- “Like New Minus” Extremely slight wear only seen upon very close inspection. Box and accessories are usually not included. Glass perfect*.
EX+ “Excellent Plus” is Exceptionally nice. It May have slight wear on the finish but is visible only under close inspection. Glass is very clean*.
EX “Excellent” Shows moderate wear. It may have minor dents, dings, and slight finish wear. Glass may have little marks and blemishes that will not affect picture quality*.
BGN “Bargain” Shows more than average wear. It May have dents, dings, brassing, and finish loss. Glass may have marks and blemishes that should not affect picture quality*.
UG “Ugly” Very rough looking. Multiple impressions in metal, excessive finish loss, and brassing. Glass will have marks, fungus, and haze, affecting picture quality.
AI “As-Is” is Usually to be used for parts only. All equipment sold in the As-Is category carries no warranty nor return privileges. The equipment most likely doesn’t work and may have missing pieces. Defects include but are not limited to the problems listed in the description.

Here you can see the lens without the lens coating; that is how I hope to keep it looking for a long time.

A great feature includes a clear, flexible UV-PVC window over the AF/IS/VR controls and the distance-scale window. This window also helps you from accidentally bumping and changing those settings.

LensCoat® Lens Covers are manufactured from 100% closed-cell neoprene, offering protection from bumps, jars, and nicks, with a camouflage-pattern fabric cover. LensCoat® Lens Covers also provide a thermal barrier, protecting your hands from cold lenses in lower temperatures. In addition, they are easy to install and remove, sliding on like a sleeve and leaving no residue on the lens. And LensCoat® lens covers are waterproof, protecting in harsh conditions.

If the LensCoat performs as well on this lens as the last one I had on my older 120-300mm, I will recover the cost of the $89.

Here is a video explaining the product that LensCoat produced.

Process for buying a lens

by Stanley LearyPhotography
 

While I reviewed this lens a year ago, I am now buying the Sigma 120-300mm f/2.8 DG OS HSM Lens for the Nikon mount. So here it is on my Nikon D4.

The Sigma was more of an upgrade. Buying the newer version would be like selling your older car after getting 12 years of use of it and then buying a new one.

Until last night, I owned the original Sigma 120-300mm.

Here is a screen grab of the eBay listing I did to sell the lens. I sold it in less than 24 hours. But unfortunately, I didn’t list it until I had the other lens.

I listed the lens for sale using 11 photos, with this one being the main photo. Most people want to see everything.

I did differently this time by including photos taken with the lens.

These are all the photos I put up to sell the lens. In addition, two of the four images I posted taken with the lens were ones published in Sports Illustrated. I think this helped to sell the lens.

Too many people think that if it isn’t a Nikon or Canon lens, Sports Illustrated will not use it. I even had one photographer say this to me while standing next to me at a football game, trying to put down my lens. I laughed out loud at him and said that is funny because look at this week’s SI, and you can see the photo. Then he started back peddling and asked how big it ran.

 

Here is that photo.

All this is to say the lens I bought twelve years ago was great and did an excellent job through the years. However, I was replacing it because the newer technology that has come along makes it possible to get even sharper photos.

Sigma introduced a USB docking station that only works with their “Global Lenses,” and the 120-300mm is one of those lenses. Micro-adjust settings change the focus position bias and provide many exciting options for photographers who like to tinker with their equipment to get the best results. I am one of those photographers.

I do not have the funds to buy all the lenses now available in this focal length and test them. When I purchased the first lens, there were no other options except fixed lenses.

I highly recommend always going to the DXOMark website and looking at their test results on the lenses you are interested in buying. For example, I reviewed the DXOMark website when I wanted to see if I should buy the Nikon 200-400mm or get the newer Sigma 120-300.

The chart below is the side-by-side comparison of a Nikon D4. Another cool thing is you can check the results on your camera if they tested it.

I was also just a little curious about the Canon 200-400mm and how it measured up to it. So I compared it.

You can click on this comparison to see it larger. The bottom line is for sharpness; it was pretty equal.

Price Comparison:

  • Sigma    $3,599
  • Nikon    $6,749
  • Canon    $11,749
It was a no-brainer even after tossing in the USB Dock [$59] to calibrate the lens based on price alone.
Proverb

you get what you pay for

In commercial transactions, the quality of goods and services increases as the prices increase, i.e., the more one pays, the better the merchandise.

Well, the test results on these lenses and my experience with the Sigma lenses proved the old English proverb wasn’t always correct.

If you buy the lens, then be sure and buy the USB Dock and calibrate the lens. Here is a blog post I did about this process.

After I did all this research, I just looked for who had the lens and could get it to me at the best price. The best price nowadays was more about who offered free shipping because the price was pretty much the same no matter where you looked.

Stay tuned in the future, and I will be sure to post many photos from this lens.

Your photography gets better when you synthesize

by Stanley LearyPhotography
 
Teaching in Lisbon, Portugal. [photo by Jeff Raymond]

Synthesizing is the combining of two things for something completely new. For example, I have discovered through the years that combining items in teaching improves my photography.

Storyline

I have discovered that as I came to understand Joseph Campbell’s The Hero’s Journey as a framework for telling stories, I could not only analyze a project and make it better, but I can also apply this storyline to my own life and make changes.

Studying the concept of the storyline helped me do a better job throughout the storytelling process. I did a better job of pre-planning and, amid the shooting of the story, adjusted more quickly and improved the storytelling due to understanding the power of the myth of The Hero’s Journey.

Steve Johnson did a great job a few years ago talking about how synthesis takes place in ideas.

I have enjoyed teaching a lot more than I thought I ever would. I was terrified at first, but over time learned to thrive.

Teaching students in the Storytelling workshop in Lisbon, Portugal. [photo by Jeff Raymond]

I have shared in many of my past blog posts about how teaching is the highest form of the learning process.

Combining photography, video, audio, and writing, I have been able to tell stories more effectively than when I was doing photography.

When I started to teach, I was perfecting my storytelling skills. First, I had to connect the subject with the audience. Often that audience is just one person. Second, I would have to understand enough about the audience to know how to choose the right metaphors to engage them and teach different complex concepts.

[photo by Jeff Raymond]

I noticed that when I showed the audience something, their understanding increased over just talking about it. So I was synthesizing [combining] the visual and the spoken word to create a more meaningful and understandable presentation.

I have had many “Aha moments” where what many might consider a failure was a calibrating moment. You try a metaphor and realize this did not work with that audience. You may use it later, but then you must come up with another way to connect with the subject you are trying to teach the audience.

When pros take photos, the first pictures they take in a studio, for example, are to check the exposure, white balance, and often containing a composition. They then look at the photo and analyze it. Does it need to be lighter or darker? Is it too green or magenta? Do I need to do a custom white balance to fix it?

Teaching storytelling has me teaching a variety of subjects. Here are some of the topics I am training, for example:

  • Software like Adobe Lightroom, PhotoShop, Adobe Premier, or Final Cut
  • Lighting— Hot shoe flashes, studio strobes, radio remotes, flash metering, custom white balance, high-speed sync, slow-speed sync
  • Camera — ƒ-stops, aperture, shutter speed, ISO, EV, White Balance, composition, lens choices
  • Subjects — Sports, Fashion, Portraiture, Science, Features, Photo Stories, Environmental Portraits, 360º Panoramics, Landscape
  • Audio — microphones, setting levels, natural sound, voice over
  • Video/motion — formats, audio, storyboarding, scripts

There are more topics, but when I started to teach multimedia storytelling, I synthesized all of them in the class. You cannot teach a subject effectively if you do not know it inside and out. Once the student starts to ask questions about things you haven’t thought about, you must be able to process the inquiry and pull upon all this information to help formulate a response.

When you can answer the student’s questions and help everyone learn, you get invited to teach more and more. You then get exposed to more and more questions which often may have you saying let me get back to you on that question. I might find myself with a camera and working on a solution to the student’s question.

You see, when you teach, you will synthesize the material, and by combining the content, you create new content. As a result, you will start to CREATE new IDEAS. These unique creations will strengthen your portfolio and help you get more work.

Since I don’t always have a class to teach, I use the blog as a way to help me continue to synthesize content and improve my skills. Combining ideas is how you build a better portfolio.

How are you getting better?

You may need a new camera before a new lens

by Stanley LearyPhotography
 
Nikon D60 was announced in January 2008

You may have an excellent camera that isn’t all that old. For example, this Nikon D60 was a great camera in January 2008.

It was a 10.2-megapixel camera with an ISO range of 100—1600; you could push it to 3200.

What prompted this blog post was a class I taught today to a group of photographers. After helping them for a couple of weeks with settings, one student went out shooting and still had problems taking photos inside without a flash. All the images had a great deal of motion blur.

The camera settings were ISO 1600, ƒ/3.5 & 1/2 sec.

Sigma 17—50mm ƒ/2.8 $519

Lens Solution

The first thought by many was to get a faster lens. The kit lens was 18-55mm ƒ/3.5—5.6. We looked at replacing it with a Sigma 17—50mm ƒ/2.8. However, this would only give her about a little less than a stop at 17mm and 50mm 2 stops.

So she could have shot only at 1/4 second verses from 1/2 second.

Nikon D3300 Introduced April 2014 $599.95

Camera Solution

I started doing the math in my head. What if we look at today’s newer cameras with higher ISOs instead?

If we buy a camera with a top ISO of 12800, we will gain 3—stops. So instead of shooting ISO 1600, ƒ/3.5 & 1/2 sec, we could now shoot ISO 12800, ƒ/3.5 & 1/15.

Ultimate Solution

Buy the camera and the lens. However, if you are on a budget, buy the camera first. It will upgrade all your lenses by 3—stops. I remember going from the Nikon D2Xs to the Nikon D3. The D2Xs ISO 100—800, but the Nikon D3 ISO 200—6400. Those 4—stops made all of the lenses in my bag increase by 4.

All my ƒ/5.6 lenses were equivalent in how much light they let in on the D3 as a ƒ/1.4 was doing on my D2Xs.

I can tell you from my personal experience the jump of 4—stops were the biggest game changer I had gone through in all of my gear upgrades in my career.

Photojournalism is a great way to develop social skills

by Stanley LearyPhotography
 

photo by Jeff Raymond

Being a visual storyteller requires you to capture a wide range of information and distill it down to the essential elements to capture an audience’s attention and inform them about a subject.

Starting this profession, you learn extensively from your mistakes those first few years. One of the first things most newspaper photographers fail to do early is to get all the information necessary to write a caption. You cannot do this job like a tourist as they travel. It would help if you interacted with the people you photograph and got some basic information necessary to the story.

Born with Asperger’s Syndrome and an Introvert

I am an introvert and also have Asperger’s.

An INTROVERT is a person who is energized by being alone and whose energy is drained by being around other people. Contrary to what most people think, an introvert is not simply a person who is shy. Being introspective, though, does not mean that an introvert never has conversations. However, those conversations are generally about ideas and concepts, not about what they consider the trivial matters of social small talk. Introverts make up about 60% of the gifted population but only about 25-40% of the general population.

Asperger’s Syndrome is characterized by significant difficulties in social interaction and nonverbal communication, alongside restricted and repetitive patterns of behavior and interests.

It is draining for Introverts to talk to people about subjects they aren’t interested in—people with Asperger’s struggle with verbalizing their thoughts.

The most challenging thing that I continue to struggle with even today is empathy. Genuine empathy is the ability to be aware of one’s feelings and thoughts. At the same time, you are aware of another person’s feelings and beliefs (or several other persons’). It means having the wherewithal to speak about this awareness. It also means mutual understanding and a sense of caring for one another.

I had to learn that I had very little empathy. It took me until my 30s to start to deal with this flaw. My wiring is not to naturally observe others’ feelings; I needed to work on this skill.

This is where photography became an asset. To improve my photos, I had to get better at analyzing situations and seeing those visual clues to pick up on people’s emotions. DING! DING! Eureka moments started to take place once I had training in body language. I first started studying body language in Social Work, but it was my time with Don Rutledge, my photo mentor, who taught me to see emotions.

It would take years before I could take what I was learning and start to capture it with my camera.

photo by Ken Touchton

I had to learn I needed to stop expecting my grasp of the facts to rule. But unfortunately, this was a trait that I share with many who have Asperger’s.

I couldn’t continue to say I was the arbiter of truth and protected by the second amendment when working for all my clients. So developing social skills is necessary for me to navigate the intricate path to gain access and cooperation to tell stories and get the assignments.

photo by Jeff Raymond

Journalist Questions

The formula for getting the complete story on a subject starts with answering the Five Ws.

  • Who is it about?
  • What happened?
  • Where did it take place?
  • When did it take place?
  • Why did it happen?
  • How did it happen?
Curiously none of the answers to these questions is a simple “yes” or “no.” My first experience was shooting for the East Carolinian, the East Carolina University student paper. I remember editors looking at my photos and loving them and then saying they couldn’t use them because I didn’t have the names of the people.
 
Quickly I learned that if I wanted to get published and paid, I had to have the Five Ws. 
 
I loved photography so much that I would do anything to keep doing it—even talk to people about subjects I wasn’t interested in at first. But, I learned through the years that everyone has a story and that by just spending some time listening and asking questions, I found out I was interested in a lot more subjects than before I started as a journalist.
 
I am critiquing students’ work with Morris Abernathy and Warren Johnson.
Photo Critique Sessions
 
I went to experts in photography to have them review my work. Each time I learned things that I could do to improve my photos. Then I would work on these recommendations and then come back to those people and ask how they did I do in implementing their suggestions.
 

I did this for a good twenty years with Don Rutledge, and never did he not have something that I could work on to improve. So I went to the Maine Photographic Workshop, studied with Steve McCurry, and worked on other aspects of my storytelling. Over time I got my work in front of industry leaders. Each time I learned something else that, if I tweaked, would make my images better at storytelling.

I remember the first time I shared my images with Tom Kennedy. At the time, he was the director of photography for National Geographic Magazine. I was terrified. He complimented me about it being solid professional work, and then he said I needed surprises. He expected to see the level of work I was doing, but to grab Tom’s attention for National Geographic Magazine, I needed to surprise him. It would take ten years to understand what he meant with that statement and where I started to shoot a unique and different photo.

I learned that I grew even more when mentoring and critiquing others’ work. To teach photography means you must understand the subject at a much higher level.
 
Teaching Photojournalism—Icing on the Cake
 
Photojournalism taught me how to listen to subjects and better understand them, and it helped me tell their story. Then, when the subjects would contact me and thank me, I felt I was finally doing a good job.
 
Teaching made me start to understand the audience more than I had done before. I could communicate something to an audience, but the story would fail unless the message was received and understood.
 
When students didn’t get a concept, I had to think of another way to communicate the message. Do this often and start understanding how to do a better job. You begin to learn how to do a better job of presenting the subject in the first place.
 
I also learned that no matter how well I do my job, sometimes those critical messages may need different stories told to reach more of your audience.
 
Everything to make your photos better with storytelling is all the things that will improve your social skills. One of the best examples is the quote from the famous photographer Robert Capa, “If your photos are not good enough, you are not close enough.”