Good photos start with an interesting subject and good light

You may want to take up the challenge today of finding something interesting to photograph. The first trick is to come up with something that interests you.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1250, ƒ/8, (35mm = 68)]

For me, I chose to photograph a Dodge Viper one day. I have just always liked the design of the car and thought why not photograph it.

I put the car in my studio and use a white background that I could throw the red gel on for dramatic effect if I chose to or just keep it simple with the white background.

One thing I noticed was that just shooting at a different focal length changed the look and feel of the car. Starting with the first photo I shot it at 119mm, then to 55mm and this third one is at 30mm.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1250, ƒ/6.3, (35mm = 30)]

I moved around the car trying all kind of angles and focal lengths.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1250, ƒ/6.3, (35mm = 30)]

I thought it was a fun shooting assignment. Just studying the car from all different angles.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1000, ƒ/6.3, (35mm = 105)]

Getting close also was fun and mixed up the variety of looks I was getting.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1250, ƒ/8, (35mm = 28)]

I found all I had to do for all these shots was get a basic lighting set and I then just picked the car up and moved it around for each photo.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/1250, ƒ/7.1, (35mm = 41)]

CONTEXT

What I was hoping to surprise you with is that without some visual clue you cannot tell how big or small something is in a photo. That is why it is so important in some situations to leave things out or include them.

Dodge Viper [COOLPIX P7000, , Mode = Manual, ISO 100, 1/640, ƒ/7.1, (35mm = 45)]

This was my lighting setup for the photo shoot and this was the camera I used for all the photos.

To teach yourself how to see start with a subject and then really explore just that one subject. Force yourself to take as many different photos of the one subject as you can.

The one thing I didn’t do in this exercise was to change backgrounds. With a small model car that is simple to do. Just take your can with you to different locations. See how much a location can impact the mood of the subject.

Here is a great article Model Cars Look Life-Sized Through Forced Perspectives. 

I think I spent less than $20 for the car and continue to have fun pushing my visual perspective pulling it out every once in a while and learning to see it in new ways.

Auto ISO and why I use it

Nikon D5 ISO Setting

On your camera, you can pick your ISO setting, or you can select Auto ISO.

On my Nikon D5, you choose the ISO setting, and then you can toggle right into the AUTO ISO setup screen.

Nikon D5 Auto ISO setup

You pick your range of the lowest ISO and the highest ISO you want the camera to use. This is great for the photographer who says I like up to only ISO 5000, and another photographer is ok with ISO 102400.

On the Nikon D5, you also set the maximum ISO when the flash is detected. This works with the flashes using the hot-shoe and has TTL.

Now, in photography, we talk about the exposure triangle. These controls can over-expose, under-expose, or adequately expose a photo.

When you set your camera to Aperture priority, then you put the Aperture, and the camera will adjust the shutter speed if you have chosen a specific ISO like ISO 100.

If you are in Shutter-Speed priority, you pick the shutter speed, and the camera selects the aperture.

Now, if you have AUTO ISO, the Auto ISO will pick the lowest ISO as the Shutter-Speed you selected, and then you can control the Aperture when in Aperture priority.

If you are in Manual mode and using AUTO ISO, the camera will pick the lowest ISO to expose the picture based on the Aperture and Shutter-Speed you chose.

If you choose not to use AUTO ISO, you must manually change this every time you change Aperture or Shutter-Speed, and the camera lets you know you are either over-exposed or under-exposed.

I found that 99% of the time, the camera is making the same choice I would make when I set the AUTO ISO to what I want as the low and high ISO and the Shutter-Speed.

When I need to turn off the AUTO ISO for things like shooting with strobes on the Nikon D5, I just push the ISO button on the back, spin the front wheel, and turn it off. To turn it back on, I do the same thing.

Auto ISO for me, is similar to anti-lock brakes on a car. The AUTO ISO will adjust the camera faster than I can and let me get more correctly exposed photos.

Billy Howard’s presentation to FOCUS

Billy Howard was the keynote speaker for the FOCUS Atlanta event held at Professional Photographic Resources on March 10, 2018.

This past weekend Billy Howard gave an excellent presentation to FOCUS at Professional Photographic Resources in Atlanta, Georgia.

Billy talked to us about the people he had met that ended up being subjects in the stories he was doing.

Getting a letter from his dentist saying he was no longer practicing started him down the road of photographing people with Aids that became a book.

EPITAPHS FOR THE LIVING–Words and Images in the Time of Aids

Billy Howard was the keynote speaker for the FOCUS Atlanta event held at Professional Photographic Resources on March 10, 2018.

Billy printed 11×14 prints and left a large area for each person to write their own words. One person took over a year to get the print back to Billy. When the guy talked about how hard it was to write what would most likely be his last words is when Billy realized these words were Epitaphs.

Blending words and pictures all started when Billy was a writer for a newspaper and wanted to take photos.

To hear more about how Billy became a photographer and the many other projects he is working on, click on the video below to hear and see his presentation.

Where is the “B” [Business] button on my camera?

Many who first buy a camera put their camera on the Green “P” button or like on this camera the Green Camera. That is the mode where the camera does all the thinking for you.

Soon you realize that to get the results you were looking for, you have to tell the camera what to do. This is when you learn what M, A, S, and the other settings on that dial do other than the green camera or P mode.

When photographers start trying to make a living at this, they look for their camera’s green “B” mode. They want a simple business model that thinks for them and tells them what they need to do to be successful.

If they are not careful on some camera models, the B mode stands for “bulb,” which is another discussion for another day.


What prompted this blog post was a Facebook post.

Facebook post question: What are editors, photo buyers, and parents sick of the most regarding buying photos?

My first response: Photographer is over-explaining their prices. Just tell us the price. Please give me a low, medium, and high price option, and let me pick.

Facebook response: Are you talking about editors’ parents or both?

My response: Everyone

Facebook Response: I just got foto big X. Is there a way to package that for people?

My long response:

Yes, there is. The software is designed for editorial freelancers who do B2B versus B2C. However, you can create your price items. It doesn’t make a price list that you hand to people. It is used to create estimates and invoices.

I notice you and many others post many detailed questions that cannot be adequately answered on a Facebook or even blog post. Those business questions often show a lack of understanding of business practices.

This is quite common in photography. People take up photography, and most realize at some point that putting their camera on “P” doesn’t mean professional photos.

The learning curve then becomes quite steep as they go from pointing and shooting to making the camera see the way they want it to. Most will spend some money on classes or workshops.

Once you then decide to charge for your services and try to make money doing photography, you quickly realize the “B” setting on trying to run your business doesn’t work. It is even more difficult than photography because there is no “B” setting.

You need to take a class in business practices for the profession. You can pay a photographer with more than three years of successful experience to help you get started. I recommend talking to photographers who are members of ASMP.org or PPA.com. Both organizations have business practices at the core of the company’s formation.

Because where you live can also impact how you run your business due to tax laws, you also need to talk to an accountant and an attorney. Each of the organizations has a list of those who work with photographers. Nothing can be worst than making money and then finding out that you owe more taxes because you didn’t do something right.

In most communities, there is the US Small Business Administration that offers many classes for free. They want you to be successful. Here is where you can find out more about their “FREE” help https://www.sba.gov/.

You are going back to your original question that started this thread. You have asked about two types of businesses: business-to-business model and industry-to-customer.

Talking to a customer who is part of the industry [i.e., editor at a publication] is different than talking to someone not a part of the industry [i.e., a mother wanting photos of the family]. One person hires photographers regularly and will discuss hiring you differently.

While you can create an essential price list for services, you will have to make custom estimates pretty often in this industry. It is much easier to do when you understand how you create a price for a service.

You must know how much you must bring home to cover your base. You know your phone, rent, gear, software, marketing materials, and more are ongoing expenses to run your business. You must know this number; if you don’t, you cannot create a price for anything. You don’t even know what you must charge to break even.

99% of every photographer I have ever helped that came to me about business practices was losing money on every job. They were paying most people to shoot for them, but because they didn’t know what their bottom line was to run their business, they were charging 50% or lower than the price they needed to break even.

I wrote a blog post about just getting to know your expenses.

Here is a blog post on tips on price estimating.

Unbiased reporting doesn’t mean unemotional reporting

Robin Rayne Nelson was the keynote speaker for the FOCUS Atlanta event held at Professional Photographic Resources on March 10, 2018. [Fuji X-E3, 18-55mm, ISO 12800, ƒ/4, 1/90]

A young college student asked Robin Rayne Nelson after her presentation to the FOCUS meeting on Pixels and Picas, “How do you deal with your emotions when covering a story you shared?”

Robin said, “We’re taught that journalists are to be objective in their work. That should be our goal. But we are human, not robots.”

Click on the photo here to see the story that Robin shared as used by the Marietta Daily Journal.

I realized hearing this question that the young college student didn’t understand being a human being means you should feel all the emotions that the story takes you. You don’t bury these emotions; you embrace them. You explore them. It is through embracing you are tapping into the subject’s world. It lets you get closer to understanding their struggles.

Robin Rayne Nelson was the keynote speaker for the FOCUS Atlanta event held at Professional Photographic Resources on March 10, 2018. [Fuji X-E2, 10-24mm, ISO 6400, ƒ/4, 1/40]

When you are honest with your emotions, you can be unbiased. You can understand what you feel is accurate and then back up and look at things from a different perspective, which the subject often cannot do.

Robin said, “Some might call what I do advocacy journalism, and I’m okay with that, but I am first and always a journalist.”

While doing stories on disability for the Institute on Human Development and Disability at the University of Georgia, Robin says, “Most important; my ‘why’ is to help reshape how society views and treats those with developmental challenges.” Robin tries to persuade the audience to consider the realities of people dealing with disabilities.

Billy Weeks, Billy Howard, and Robin Rayne Nelson were the keynote speakers for the FOCUS Atlanta event held at Professional Photographic Resources on March 10, 2018. [Fuji X-E3, 18-55mm, ISO 3200, ƒ/4, 1/100]

In persuasion, your message must focus on emotions while maintaining a balance between logic and feelings. Logic and emotion are the two elements that make for perfect influence. We can be persuasive using only logic or emotion, but the effect will be short-term and unbalanced.

If you want to move your audience emotionally, you must first experience it as the communicator. People will not cry if you don’t cry. The audience will not laugh if you don’t laugh.

The subject’s story must move you enough to pour all you have into the storytelling process so that the subject’s story will move the audience’s heart and minds into action.

You can hear Robin’s presentation here in my video of her talk.

My message for students learning this craft of journalism and storytelling is not to fear stories impacting you emotionally; my concern is that you are not being more emotionally moved.

As you peel the onion of a person’s story to get to the core of the story, you should be experiencing a more profound emotion than when you started. It may be tears of laughter or sorrow. Each story is different, just as each person is different.

This weekend I will meet my Storyteller heroes – And you are invited along

Chelle, our daughter, is excited to meet Snow White and show her she is in her shoes at Disney World at Magic Kingdom. [Nikon D100, 24-120mm, ISO 200, ƒ/5.6, 1/180]

Do you remember meeting your hero? Our daughter had just turned four years old when we were visiting Disney World. She was usually dressed in pink but loved her Disney princess sneakers.

She ran over to Snow White to talk to her. Snow White even came out of character for a brief moment when Chelle told her to have a Happy Thanksgiving.

Alice in Wonderland is talking to our daughter Chelle about her snow globe where she is in the scene. [Nikon D100, 24-120mm, ISO 400, ƒ/11, 1/180]

The Disney Princess Alice in Wonderland wasn’t just staying on script. They interacted with my daughter where she was and made her day. Isn’t that what happens to our hero.

For my daughter, she fell in love with their stories. Isn’t that how it happens no matter our age? We fall in love with their account.  We want to meet them and interact with them.

I created a group called FOCUS. It stands for Fellowship of Communicators Uniting Socially. We are professional communicators who meet in various locations around Atlanta throughout the year to support each other and our work.

I had reached out to Billy Howard, Billy Weeks, and Robin Nelson in the past to speak to the group. This is the first time that all three have agreed to be our keynote speakers.

All three of them are my Storyteller Heroes.

Bill Bangham, Eugene Richards and Stanley Leary

Here I am with two of my other Storyteller heroes, Bill Bangham and Eugene Richards.

There is one thing to see your Hero from afar, and it is quite another thing to meet them and ask questions.

This Saturday, I will have an opportunity not just to see Billy Howard, Billy Weeks, and Robin Nelson but also to ask them some questions that have been on my mind.

You are also invited to see their work and hear them talk about what they do in Storytelling.

Go to the FOCUS Facebook Page for more details and how to get there.

You can show up and hang out with us, or you can let me know today you are coming, and I will have a FREE Chick-fil-A Meal for you. I have to know today to have the meal for you.

If your plans change and you can join us, please show up tomorrow.

Here are some tips for meeting your Hero:

Be a photojournalist – Take lots of candid photos. Tell a story with them. Capture emotion, not just posed smiles. Include shots of the venue to set the tone of your account. The little details matter. By doing this, you’ll be able to look back at your photos and relive the experience.

Stop taking photos – Don’t forget why you’re there. Put the camera down, breathe deeply, and let your gratitude fill you. Look around at everyone else and know that you are sharing a special moment. Be present.

If you speak with your hero – do one or more: express gratitude, ask a good question, say something funny, or share a short but fantastic story about how your hero changed your life.

If you don’t know about these guys’ work, go to their websites and learn all you can. They each have a following, and clients seek them out for their projects. Come and know why they are so special. I promise I will tell you more about them at the event.

Why is this an amateur question: “What’s the best type of lens for …?”

“What’s the best type of lens for the city at night?” This is one of the variations of the question on the best lens for the question that I see pop up on photography groups all the time. Then the responses are so predictable.

“A 23mm f2 is fine. A faster lens will give you a bit more latitude, but I’ve had great results with my 35mm f2.” is one of the responses.

Seattle Market

There is no best lens for everything. There is the best lens for what you are trying to accomplish in a specific photo.

Just as there is no best bike for world-class bicyclists. Bicycles are custom-made for a bicyclist when you are at the world-class level.

The correct answer depends not only on what you are shooting but on how you are interpreting the scene. I shoot skylines with wide to telephoto for example.

I have seen great shots from about every lens. You don’t need a fast lens either. That is a myth. People have been shooting night scenes with tripods since the beginning of photography when ISO didn’t get above ISO 20. Today with a camera that goes to ISO 102400 it frees up the photographer to not have to always shoot wide open aperture.

Barrel racing is a rodeo event in which a horse and rider attempt to complete a clover-leaf pattern around preset barrels in the fastest time. The Cobb County Classic Rodeo @ Jim R. Miller Park in Marietta. [Nikon D5, Sigma 120-300mm ƒ/2.8, ISO 64000, ƒ/2.8, 1/2500]

Now, this photo of a rodeo at night was shot at ISO 64000, ƒ/2.8 @ 1/2500. Now if you were just shooting photos around the stadium of people watching then you don’t have to shoot the higher ISO or the higher shutter speed.

Little Cowboy enjoys the Celebrate Freedom Rodeo at Wills Park in Alpharetta, GA. [Nikon D5, Sigma 35mm ƒ/1.4, ISO 640, ƒ/1.8, 1/160]

Same rodeo and I caught the sun dipping into the sunset and shot ISO 640, ƒ/1.8 @ 1/160. Due to the ISO capabilities of the camera, I could have shot this at ƒ/22 @ ISO 81920 and the same shutter speed of 1/160.

Honduras Outreach [Nikon D4, 28-300mm, ISO 11400, ƒ/6.3, 1/250]

If you want to get the shot versus getting a style of a shot then zoom lenses are great. I find that the combination of Nikon 14-24mm and the Nikon 28-300mm will let me get just about any photo I need for a client on a photo shoot.

Here is a recent blog where I talk about using just those two lenses for shooting an assignment.

What about primes?

Tulips in our backyard [NIKON Z 9, 35mm f/1.4G, Mode = Aperture Priority, ISO 100, 1/4000, ƒ/1.4, (35mm = 35)]

Now there is another reason to use a different lens–Special Look. I think shooting with the Sigma 35mm ƒ/1.4 gives you a beautiful look.

Oklahoma Performance [NIKON D5, 35.0 mm f/1.4, Mode = Aperture Priority, ISO 140, 1/100, ƒ/1.4, (35mm = 35)]

You isolate the subject very easily at ƒ/1.4. However, you also need to have your focus locked in on those eyes and shoot quickly before they or you breathe again. The depth-of-field is razor sharp and thin at the same time.

Togo, West Africa [NIKON D5, 85.0 mm f/1.8, Mode = Aperture Priority, ISO 100, 1/200, ƒ/1.8, (35mm = 85)]

The other lens I love to shoot with is the Nikon 85mm ƒ/1.8. I used to own the ƒ/1.4 earlier version, but after shooting with the much lighter ƒ/1.8 I fell in love with the look and the lens.

What about Wide Angle versus Telephoto?

Northeast 8th Street FSR [NIKON D4, 28.0-300.0 mm f/3.5-5.6, ISO 6400, ƒ/6.3, 1/100]

Should you use a Telephoto lens or a Wide-Angle lens? Well, that all depends.

Here I walked across the street and up a small hill and shot back at all the First 100 Campers sleeping over the night in the parking lot for the Grand Opening of Chick-fil-A at Northeast 8th Street in Bellevue, Washington. The First 100 get free Chick-fil-A for a year.

I think I did a great job of showing the campers in front of the store.

Northeast 8th Street FSR [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 9000, 1/100, ƒ/8, (35mm = 14)]

Here I walked a lot closer and shot it with the 14-24mm at 14mm to emphasize all the tents in the parking lot.

Which photo is better?

Well, that all depends on what you are trying to say. The real reason I am covering this story is that Chick-fil-A is just now with this Grand Opening getting into the Seattle, Washington market.

I think the first photo shows the city of Bellevue and even the corporate offices of Microsoft just next door to Chick-fil-A. The lower photo could almost be shot anywhere because the emphasis is more about what is the same at the grand openings–tents in parking lots.

Now if I were to only need one photo I would shoot the top photo, but I am a seasoned journalist and know to cover it completely, so I shoot them all and even more angles. This is critical when you are telling the story. This is especially true in multimedia where you may show both with other photos in a series. You may talk about the campers and how this is in the city of Bellevue.

The question is not just which is best but why not shoot both and then decide later as you figure out what you want to say. Maybe you will need both.

A great question about which lens might be which lens did Henri Cartier-Bresson use when he did the picture of the guy jumping the puddle? That is trying to find the lens that helped him get that photo.

I would follow that question up with why is that a good lens for that photo and could other lenses work just as well? This is how you learn.

Monday Devotion – The Stress of Taxes and Life Itself

This is the Halema‘uma‘u Crater inside Hawaii Volcanoes National Park on the Big Island of Hawaii [Fuji X-E3, 55-200mm, ISO 5000, ƒ/6.4, 1/6]

It is tax time, and this can be like a volcano for those who own their own business. Did you pay enough last year, or will you owe more? Did you set aside enough money, or did you have circumstances like a medical emergency that took your money?

Hawaii was formed out of the ocean by a volcano. Kilauea has been continuously erupting since 1983, which is in the photo above.

Maybe your life is like the Kilauea Volcano erupting. I believe more people are experiencing volcanoes than peaceful calm waters in their lives.

When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure. – Peter Marshall

Waterfalls at the Hawaii Tropical Botanical Garden near Hilo, Hawaii. [Fuji X-E3, 10-24mm, ISO 640, ƒ/22, 1/8]

Maybe you are seeking those calm waters and taking longer showers to help ease the stress on your mind.

Many know that being around water makes us calmer and more creative. Science knows it, too: A recent study even showed that people who live near the ocean report less stress and better health than those who don’t.

While going to the beach or sitting by a waterfall can be therapeutic, you still have stress if the stress trigger is still there.

The pressures of life can overwhelm us if we let them. In my faith, when tensions mount, we are taught to go to the Lord in prayer.

Matthew 11:28-30
28 “Come to me, all you who are weary and burdened, and I will give you rest. 29 Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls. 30 For my yoke is easy and my burden is light.”

Now all of this can sound quite pious. Quoting some scriptures and saying trust God will heal you is, in my opinion, useless, even if it is true. You are hurting, and life is overwhelming.

I want to be very honest that I think often life can suck at times.

James 1:2-4
2-4 Consider it a sheer gift, friends, when tests and challenges come at you from all sides. You know that under pressure, your faith-life is forced into the open and shows its true colors. So don’t try to get out of anything prematurely. Let it do its work so you become mature and well-developed, not deficient in any way.

On trumpet, the California Honeydrops’ Lech Wierzynski plays with Ben Malament on the washboard at Terminal West in Atlanta, Georgia. [Nikon D5, 28-300mm, ISO 9000, ƒ/5.6, 1/200]

Often I found that by blowing my own horn, I have created a problem. This is usually done when I am trying to compensate over. You know when you are trying everything you can to land a job with a client.

See if any of these might be something you have dealt with as a freelancer this past year.

Lost a client because your contact changed jobs
A client went out of business.
A client decided to go in a new direction.
Your computer crashed, and you had to repair or replace it.
Your camera had to be repaired.
You lost images due to a bad memory card or hard drive failure.
Your competition has upgraded their gear while your gear is ancient.
You had a medical emergency this past year.
You lost a family member.
You experienced a mental health crisis for yourself, your family, or a client.
Your transportation failed this past year. You had significant car repairs or had to replace a car.

This is by no means an exhausted list of all the stresses of life that I have personally experienced or had some close friends go through this past year.

Little Cowboy enjoys the Celebrate Freedom Rodeo at Wills Park in Alpharetta, GA. [Nikon D5, Sigma 35mm ƒ/1.4, ISO 640, ƒ/1.8, 1/160]

The hardest thing I experience isn’t the things I cannot control, but when I make a mistake, it causes me problems. This is the one I beat myself up on over and over.

“If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.”

― Marcus Aurelius

How do you think of those with disabilities?

Togo, West Africa [Nikon D5, Sigma 24-105mm ƒ/4, ISO 100, ƒ/8, 1/100]

When I think of the developmentally disabled, I think of people with disabilities that put them in wheelchairs.

In Togo, I saw many people in handmade wheelchairs. They had three wheels with a bicycle chain on the front wheel where they could peddle with their hands and steer their cart.

Another type of disability I think of is being blind.

Togo, West Africa [Nikon D5, Sigma 24-105mm ƒ/4, ISO 100, ƒ/4, 1/2500]

I think of the people needing Braille to read.

Togo, West Africa [Nikon D5, Sigma 24-105mm ƒ/4, ISO 100, ƒ/4, 1/1250]

I think of someone using a very crude technology and creating the bumps on the page that can then help a blind person read.

Today I think for the first time, I see most of the people I know now having more in common with the disabled than ever in my lifetime.

[Fuji X-E3, 10-24mm ƒ/4, ISO 1250, ƒ/4.5, 1/35 – Godox V860IIN + Godox X1NT]

If you took away your smartphone and computer, could you function today in our society?

We are more handicapped today than at any other time in my life when it comes to getting things done. We need our technology.

Maybe you will be a little more compassionate when you see someone struggling who may need some technology to help them function in today’s society.

Do they quote hourly rate when you order a sandwich?

Chick-fil-A Spicy Deluxe Sandwich [NIKON D4, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 1400, 1/250, ƒ/4, (35mm = 105)]

When I go to my Chick-fil-A restaurant and ask for my favorite Spicy Deluxe w/ Pepper Jack cheese, they are not telling me how much time it took to make the sandwich and how much tomatoes, lettuce, pepper jack cheese, Chicken, bread, butter, and all the coatings cost and that being the total price. They tell me the price.

Freelancers need to learn from other industries. Other Chick-fil-A Franchise owners are the only people talking to each other about what it costs to make the sandwich. The public doesn’t understand all those numbers.

That information is part of the formula to get the price of their sandwich. That is the point I am making here. The actual costs are part of the formula that gives you a total.

[NIKON D4, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 1100, 1/250, ƒ/4, (35mm = 24)]

Now for up-selling restaurants, put together packages. Do you want the meal or just the sandwich? The meal comes with fries and a drink.

This is how freelancers should be talking about their prices.

Create a base price, medium price, and high price.

Do you want the basic sandwich or the deluxe? Do you enjoy the meal?  Would you like the small, medium, or large?

So the point here is you need to know your costs, but don’t talk to your clients about your hourly or daily rate. Talk to them about a basic, medium, or large package.

I hope this helps you know how to price yourself for the public better.

Capturing mixing business with pleasure with the Fuji X system

Our trip around The Big Island of Hawaii [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/7.1, 1/400 – Godox V860IIN + Godox X1NT]

Just last week Dorie and I enjoyed our trip to The Big Island of Hawaii where I was teaching for Dennis Fahringer’s School of Photography 1 at the University of Nations.

We enjoyed our time seeing the sights of the island.

Dorie offered so many families to take their pictures around the island. [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/7.1, 1/300]

No matter where we went others were touring as well and Dorie was offering to take their pictures for them.

Dorie takes a family picture inside the Volcano National Park at the Thurston Lava Tube entrance. [Fuji X-E3, 10-24mm ƒ/4, ISO 2000, ƒ/4, 1/100]
South Point Beach [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/8, 1/250]

There are safe viewing areas for most of the beauty of Hawaii, but there are also dangerous spots marked due to people who have died in those locations doing what they tell you not to do.

South Point Beach [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/8, 1/125]

Now for our trip around the Island, I was carrying two cameras and three lenses.

Fuji X-E2, Fuji X-E3, 10-24mm, 18-55mm & 55-200mm.

With the 55-200mm on the Fuji X-E3, I was able to get a good video of the Volcano at sunset.

This is the Halema‘uma‘u Crater inside Hawaii Volcano National Park on the Big Island of Hawaii [Fuji X-E3, 55-200mm, ISO 640, ƒ/6.4, 1/12]

Shooting with the Fuji the 200mm is 300mm due to the sensor being a cropped sensor.

My friend Tom Butler is a coffee farmer on the Big Island of Hawaii. Tom sells the incredible 100% Kona coffee. [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/4, 1/250 – Godox V860IIN + Godox X1NT]

We stopped and visited with my friend Tom Butler a coffee farmer. His coffee won 2nd best in the cupping contest for Kona coffee. If you want some great 100% Kona coffee you can go to his website http://paradisefoundhawaii.com.

This is taken on S Point Rd on the Big Island of Hawaii overlooking PalihåUke’Uke. [Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/8, 1/600]

The main reason I am shooting with the Fuji on the trip around the Island and not the Nikon D5 is the weight and size. I wanted a compact system.

The Hawai‘i Police Department’s Tip-A-Cop is a coordinated project to raise awareness and funds for athletes of Special Olympics Hawaiʻi. During the project, off-duty officers—”Celebrity Servers”—volunteer department employees and Special Olympics personnel will greet customers, waiting tables and serving patrons at Ken’s House of Pancakes in Hilo, Hawaii. [Fuji X-E3, 10-20mm ƒ/4, ISO 5000, ƒ/4, 1/100]

I was able to take wonderful photos in almost every kind of light on our trip. One of the stops I always make is to Ken’s House of Pancakes in Hilo.

Hawaii Tropical Botanical Gardens [Fuji X-E2, 18-55mm, ISO 6400, ƒ/8, 1/80]

Another of the stops that we made and we had been there before 12 years ago was the Hawaii Tropical Gardens near Hilo.

Cat Whiskers White Orthosiphon Arisatus Butterfly at the Hawaii Tropical Botanical Garden near Hilo, Hawaii. [Fuji X-E2, 18-55mm, ISO 200, ƒ/4, 1/200]
Waterfalls at the Hawaii Tropical Botanical Garden near Hilo, Hawaii. [Fuji X-E3, 10-24mm, ISO 640, ƒ/22, 1/8]
Looking up at the trees at the Hawaii Tropical Botanical Garden near Hilo, Hawaii. [Fuji X-E3, 10-24mm, ISO 320, ƒ/4, 1/100]
The Orchidaceae are a diverse and widespread family of flowering plants, with blooms that are often colorful and fragrant, commonly known as the orchid family. Along with the Asteraceae, they are one of the two largest families of flowering plants. Photographed at the Hawaii Tropical Gardens. [Fuji X-E3, 10-24mm, ISO 200, ƒ/4, 1/140]
The Orchidaceae are a diverse and widespread family of flowering plants, with blooms that are often colorful and fragrant, commonly known as the orchid family. Along with the Asteraceae, they are one of the two largest families of flowering plants. Photographed at the Hawaii Tropical Gardens. [Fuji X-E2, 18-55mm, ISO 320, ƒ/4, 1/100]

We also celebrated my birthday at Kona Brewery where the entire restaurant sang Happy Birthday to me.

Stanley’s Birthday dinner at Kona Brewery. [Fuji X-E3, 10-24mm, ISO 12800, ƒ/5, 1/70]

Dorie enjoyed the beaches while I was teaching Lighting and Business Practices to the School of Photography at the University of Nations.

The photo studio we setup for the school. [Fuji X-E3, 10-24mm, ISO 3200, ƒ/4, 1/100]

While I taught students how to shoot in a photo studio I also took them on location for lighting class.

Photographing Island Breeze Dancer Victoria Taimane Kaopua at the Old Kona Airport beach. [Fuji X-E3, 10-24mm, IS 200, ƒ/4, 1/480] photo by Dorie Griggs

As you can see we had lots of fun.

One of the students wanted to know how I stay inspired and going to Hawaii and seeing all the beauty of the island and the people is one of the ways I stay inspired.

Using the Godox TTL flashes in mixed lighting situation

Sara Stewart [Gary S. and Vivian Chapman’s Daughter] by Hastings Franks

Six years ago when teaching lighting to the School of Photography 1 in Kona Gary S. Chapman’s daughter Sara helped as part of the staff for class. Sometimes she was a model for the students. This is one of the assignments I used to give where the students were mixing flash with available light. In this photo, Hasting Franks took the photo as other classmates tossed water onto Sara.

This was where the student’s used a studio monobloc light to overpower the sun to shoot the assignment.

Today more students are using the Godox because it is more affordable than their Sony, Nikon, Canon, or Fuji brand flashes.

I did a post not too long ago using them to light the soccer players.

Action shot of soccer player in Oxnard, California. [Nikon D5, Nikon 14-24mm ƒ/2.8, ISO 50, ƒ/11, 1/200 – (2) Godox V860IIN + Godox X1NT]
[Nikon D4, Sigma 35mm ƒ/1.4, ISO 50, ƒ/8, 1/200 – (2) Godox V860IIN + Godox X1NT]

Here is the lighting setup for both of those soccer photos:

For the assignment shoot this week in Kona, Hawaii we were illustrating how to improve a difficult available lighting situation like this one here.

[Fuji X-E3, 10-24mm ƒ/4, ISO 500, ƒ/4, 1/100]

To do the assignment this year I took the class to the coffee shop on campus where it had been raining. I picked a situation where the off-camera flash could improve the lighting in a situation. Here you can see that one lady is backlighted and the other lady has a light on her face from the window.

On the far left you can see not just the Godox V860IIN but the instructor for the school Dennis Fahringer getting a photo of me demonstrating this to the class behind me.

[Fuji X-E3, 10-24mm ƒ/4, ISO 320, ƒ/5.6, 1/100 – Godox V860IIN + Godox X1NT]

Here you can see how much the off-camera Godox V860IIN flash helped the photo.

The assignment PDF is here for you.

They have to first take a photo where there is no flash and then take a second photo where the flash improved the photo.

They are also making an environmental portrait. An environmental portrait is a portrait executed in the subject’s usual environment, such as in their home or workplace, and typically illuminates the subject’s life and surroundings. The term is most frequently used in a genre of photography.

[Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/4, 1/680]

We went outside as well to demonstrate how someone sitting in the shade would benefit from an off-camera flash. I instruct the students to put the flash so it forms a triangle between the subject and the camera.

A good starting place is always at 45º, but they can put the light anywhere to help improve the lighting.

[Fuji X-E3, 10-24mm ƒ/4, ISO 200, ƒ/4, 1/550 – Godox V860IIN + Godox X1NT]

Here you can see the after shot showing better lighting on the face. Also, you can see Dennis taking more photos of the teaching time with the students.

I was using a wide-angle lens to capture the environment around the subject.

A couple of years ago I changed the assignment from just a mixed lighting assignment to more of an environmental portrait. In 2016 I walked around the campus doing a similar exercise and here is that post for you.

Godox V860IIN + Godox X1NT

This is the very first year where almost all the students had bought a similar flash. Most of the students have the Godox V860II + Godox X1T for their brand of camera.

Most all the students are shooting this assignment with the speed lights that they own rather than using the studio strobes that are available as well. No one wants to carry around the heavier gear if the lighter gear will do the job.

GODOX X1-N FEATURES

Godox 2.4GHz RF Radio System
Range – 100m +
Flash Modes – iTTL / M / OFF
HSS to 1/8000th
Second Curtain Sync
FEC / FEB – 1/3rd Increments (±3 Stops)
FEL (Flash Exposure Lock)
Manual Flash – 1/128 – 1/1 Output (1/3rd Increments)
Remote Flash Zoom (Auto / Manual) (Global for All Groups Only)
Group Mode – 5 Groups A / B / C / D / E (D & E Are Remote Manual Only)
32 Channels
Large LCD Display with Back Light
HSS Delay Setting – 0~19.9ms, (100us Increments)
Modeling flash
Auto Memory Function
AF Assist light (With an On/Off Switch)
Wireless Shutter Release
Micro USB Port for Firmware Upgrades
Transmitter PC Sync Port – Input & Output
Receiver 2.5mm Sync and Shutter Release Port – Output