As we go through life, we tend to accumulate a lot of memories and mementos that hold special meaning to us. One of the most powerful ways to preserve these memories is through photographs.

Recently, I received a text message through Instagram from a woman who stumbled upon a photo I had taken of her many years ago. She shared with me how much the picture meant to her and her son, and it got me thinking about the importance of photographs in preserving our history for future generations.

Hi —I was going through some old memorabilia that I kept for years and that photo was one of them. I was taking photos from my phone and then tossing most away because of storage. I showed the photo you took (homecoming court/pirate) and showed my son, and he said “I love that photo of you mom, you have to keep that one” He is 18. I turned it over and saw your name. Then I looked you up, and your Instagram showed you still shooting photos, so I was seeing if it was you. I remember you also from the ECU newspaper. I worked there in 1982/1983 typesetting.

Photos uniquely transport us back in time, reminding us of the people, places, and experiences that have shaped our lives. They allow us to relive special moments and share them with others, bringing back memories that may have been forgotten.

In this case, I could find the original negatives of the photos and scan them for her, allowing her to have a higher-quality version of the image to keep forever. It was such a joy for me to give her these memories in a more tangible form.

This experience reinforced the importance of preserving our photographs for future generations. Whether it’s through digitizing old negatives or simply keeping physical copies of our photos, we must take the time to ensure that our memories are passed down to those who come after us.

Photos are more than just a way to capture a moment in time; they are a way to preserve our history and ensure that the memories of our loved ones live on. So next time you come across an old photo, take a moment to appreciate it and consider how you can preserve it for future generations.

Starting a photography business can be challenging and exciting, but it’s essential to understand that different types of photography have other revenue streams. Therefore, when starting, it’s necessary to consider which types of photography will provide a faster revenue stream, as this can help you establish your business and build a sustainable income. This blog post will explore different types of photography and how their revenue streams compare, so you can make an informed decision when starting your photography business.

Some types of photography, such as headshots and event photography, can provide a faster revenue stream than others, such as fine art or nature photography. This is because headshots and event photography have a shorter lead time between when the job is booked and when payment is received. This can be especially important when you’re just starting, as it can help ensure a steady income stream while building your business.

Additionally, focusing on certain types of photography can help you develop your skills and build a portfolio that will attract more clients. By starting with a kind of photography with a faster revenue stream, you can establish your business, develop your skills and then move on to your real specialty.

This blog post will take a closer look at the different types of photography and how their revenue streams compare, so you can make an informed decision when starting your photography business. We will also explore ways to market your skills and attract clients, so you can earn money faster and build a sustainable income.

A Short Marketing Lead Time

Marketing your skills in a specific type of photography can be a great way to focus your efforts and see a faster return on investment. One area of photography that can be particularly lucrative is headshots. Headshots like business cards, LinkedIn profiles, and website bios are typically used for professional purposes. However, they are also often needed for actors and models.

Headshots typically have a faster return on investment than other types of photography, such as shooting for annual reports. This is because headshots are often needed on a more regular basis and have a shorter turnaround time. For example, a business owner or actor may need new headshots every few years, whereas an annual report is only produced once per year. Additionally, headshots are often less complex to shoot, meaning you can take on more clients in a shorter period.

Another advantage of focusing on headshots is that they can be done in a studio or on location, and they don’t require as much equipment as other types of photography. This can help to keep overhead costs low, allowing you to charge lower rates while still making a profit.

When marketing your headshot photography skills, it’s essential to focus on the specific needs of your target market. Business owners and actors will have different needs, so it’s vital to tailor your marketing and services to meet those needs. For example, business owners may be looking for a more traditional, professional look, while actors may be looking for something more creative and expressive.

Other Types Of Photography Which Require Longer Lead Time

Several types of photography other than headshots can be profitable but may take longer to market. Some examples include:

1. Wedding photography: This type of photography is in high demand, but it can take time to build a reputation and establish yourself as a reputable wedding photographer. It also takes time to build relationships with wedding planners and other vendors in the industry.
2. Commercial photography includes shooting for advertising campaigns, product catalogs, and other commercial use. It can be pretty profitable, but it can take time to develop relationships with clients and build a portfolio of work that demonstrates your skills.
3. Fine art photography: This type of photography is focused on creating art through photography. It can be pretty profitable, but it can take time to establish yourself as a reputable fine art photographer and to build a market for your work.
4. Nature and wildlife photography: This type of photography can be pretty profitable, but it can take time to build a reputation and establish yourself as an expert in this field. Additionally, traveling to remote locations for shoots can be costly and time-consuming.
5. Corporate and Event photography: This type of photography requires a lot of planning, coordination, and execution. This can be profitable, but it takes time to build a reputation, establish relationships with corporate clients, and get repeat business.

These types of photography require a lot of dedication, hard work, and patience. Building a reputation and a following takes time, and it’s essential to be willing to invest the time and effort required to make it happen.

Zack Arias is taking questions at PhotoShop World.

As a photographer, it’s essential to be aware of the questions you’re asking when seeking advice or troubleshooting issues with your photography. Photographers may not get the answers they need because they’re not asking the right questions.

One common problem is that photographers may not be clear on what they’re trying to achieve. So before reaching out to others for help, it’s essential to have a clear idea of what success looks like for you and your photography. This will help you craft more specific and targeted questions and increase the chances of getting helpful answers.

Another issue is that photographers may not identify the core problem they’re trying to solve. Instead of asking general questions about photography techniques or equipment, take some time to think about your issue’s root. Are you having trouble with lighting? Are you struggling to capture motion? By identifying the core problem, you’ll be able to ask more focused questions that will lead to more meaningful answers.

As a storyteller and social worker, I have found that asking the right questions can be the key to success. By taking the time to understand what you’re trying to achieve and what the core problem is, you’ll be able to craft questions that will lead to solutions that will help you improve your photography and take your craft to the next level.

Start With The Exposure Triangle

The exposure triangle is a fundamental concept in photography that refers to the relationship between aperture, shutter speed, and ISO. These three elements work together to control the amount of light that enters the camera and affects the final image. As a photographer, it’s essential to understand how to balance these elements to create the desired effect.

One common issue photographers face a tendency to over-emphasize low ISO settings. While a low ISO can be beneficial in certain situations, such as when shooting in bright daylight or with a tripod, it’s not always the best solution. A higher ISO may sometimes be necessary to achieve the desired shutter speed or aperture.

For example, a fast shutter speed is often more important than a low ISO when shooting action or sports. However, to freeze the motion, the photographer needs to use a fast shutter speed; to do that, a higher ISO may be necessary. In other situations, such as low-light photography, a wide aperture or longer shutter speed may be more important than a low ISO.

You May Need Flash Or A Constant Light Source

It’s important to remember that the exposure triangle is not set in stone, and adjusting the settings based on the situation and the desired outcome is essential. In some cases, even if the ISO, shutter speed, and aperture are set correctly, the lighting situation may require additional light sources such as flash or reflectors to achieve the desired result. As a photographer, it’s essential to be aware of these options and know when to use them.

In conclusion, the key to successful photography is understanding the exposure triangle and balancing aperture, shutter speed, and ISO based on the situation and desired outcome. Knowing when to prioritize one over the other and being aware of additional light sources will help you to create the images you want and improve your photography skills.

While in London a few years ago, our family used the subway system. You hear “Mind the Gap” every few minutes” over the speaker system. In the US, we say, “watch your step.” But we apply it to just about everything; where in London, it was used to alert riders to the space between the platform and the train cars.

Every January, we are reminded about starting fresh. At some point each year, even if you don’t do it in January, you need to step back from your business and rethink everything you do.

Here are some things I am working on this year, and you might be interested in doing them yourself.

Where do you start?

Start with the customer. Too many businesses need to pay more attention to their customers’ importance.

Steve Jobs believed sales and marketing had overtaken the C-suite, and the product people were driven out of decision-making. The advantage that product designers have now, which Jobs didn’t in his day, is a wealth of data about the user to inform their product-design choices.

Product designers are focused on solving problems for people. Some of the best things you can do are get to know your customers and ask them what issues they are dealing with today.

When you are focused on the customer, you are making your services focused on solving their problems, and you may discover you need to change your product or your target audience.

Know Your Target Audience

My customers struggle to tell their own stories to their customers in a concise and precise way. While I specialize in visual storytelling, I have become a strategic thinker for my clients through the years. I ask questions and learn as much as possible so that when I pitch solutions, they are solutions to problems that exist for the client.

Profit & Loss

It is time to reevaluate the numbers for the cost of doing business each year. We are experiencing inflation, meaning your expenses have increased no matter your industry. While this can lead to underestimating capital requirements and the company’s demands, the biggest mistake I see playing out is undervaluing your product or service.

Over ten to fifteen years, I could have done an excellent job adjusting my prices. But instead, I was so fearful of losing work that I slowly lowered my income for the same position each year.

I have seen many businesses raise their prices but communicate to the customer why there was an increase. Some restaurants put this information on the receipts and menus.

Competition

One of the biggest mistakes I always make because I am human is obsessing over the competition. Of course, competition matters, but you must also concentrate on other essential aspects, such as understanding your targeted customers and self-measurement. People [your customers] will observe you if you focus on developing your business the best way possible, and opportunities will come automatically.

Knowing Everything

While today with many years of experience, I know much more than I did when I started, I still have much to learn. I must be careful not to pretend like I know everything.

Some tip I have learned lately and will be working on implementing more this year is how to deal with questions from clients when I don’t know the answer right away.

You Don’t Know

First, don’t panic. Often a client will phrase a question so that it can appear you don’t know the answer. Take the time to clarify their question. Ask follow-up questions that lead you to understand what they are trying to solve. I have found that sometimes they have heard about other products, and they may not be the best solution.

One of the best responses is “let me check on that for you” or “I want to do a little more research on that for you.” Don’t pass them off to someone else. I love it when I ask an employee in a retail store where to find something, and they stop what they are doing and walk me to the product and then even ask if there is anything else they can help me with.

While you may be an expert in your product or service, surround your business with consultants. We often think of an accountant or a lawyer, but many other services, like visual storytellers, can help.

The best time to see an accountant is before starting your business. They help you set up your books to be ready for taxes.

I can help you in similar ways to plan and save your time and money.

Create A Plan

Taking the time to pause and think is the same as “Minding the Gap.” You are evaluating your next steps so that they are not mistakes. Your plan should have things to do today and then have something that will happen at different times this year.

The best part of “Mind the Gap” is getting on the train that takes you to your destination.

What can every business/photographer learn from a National Championship team like the University of Georgia’s Bulldogs?

One of my favorite photographers is Dave Black. Dave started as a gymnast and used the lessons learned from the sport to shape his career as a photographer. While he started his professional career in photography, photographing gymnastics, it was a blend of his art degree and the sport that put him on the path to being one of the top sports shooters in the industry, so much so that Nikon made him an ambassador.

Master The Art Of Preparation

In his talks as a Nikon Ambassador, Dave Black breaks down how he got some of his photos. One of the first things he points out about photographing sports is that you need to know that athletes are creatures of habit. For example, in gymnastics, they practice their routines over and over before the competition. So, if you see the gymnast’s routine, you can anticipate a photo and plan for it in your coverage.

When UGA won their second national championship title, they did it by having a plan. More specifically, they had a playbook. They practiced theirs over and over their plays.

What you hear from Kirby Smart is the same thing that his former head coach Nick Saban coaches his teams around. Each player is to execute their assignment flawlessly. So whether they win or lose the game, the coaches are more focused on the execution of a play than the score for one reason. They know that to have a winning season, it is about execution and having as few mistakes as possible.

The business lesson:

Have a plan and expect to run it over and over. Evaluate your play by seeing if you are executing it consistently.

One of the best marketing tips I learned was to run a play three times before stopping using it. The first time you execute a marketing idea, you make some mistakes. You know from that and the second time you run the play, it is the first time you do so without errors. The third time you do the marketing play, you should be confident in your execution. If this doesn’t give you positive results, then abandon it.

Be Able To Improvise

Each person on their team was taught not just their role in a particular play but the strategy of the space so that when the other group did something different, they could improvise.

While working at Georgia Tech on staff, I was privileged to cover the team and the coaches a little more than if I was with the media. One story I worked on was the computer department creating software to let quarterbacks run plays repeatedly. I learned that the researchers knew that the quarterback needed to get rid of the ball in about two seconds or risk being sacked.

Coaches design plays that have three options most of the time. The quarterback must analyze in real time which option is best.

The business lesson:

Be flexible and even design your playbook to have options so you can improvise. There is a reason quarterbacks throw the ball out of bounds on a botched play. There is a reason you punt.

One of the best things you can have in your back pocket is your elevator speech. You never know when a potential customer might ask you what you do. Another thing I do is always carry some business cards. These two things essential marketing more about being prepared for any given situation than running a play where you are reaching out to people.

Learn From Defeat

If you succeed in everything you do, you need to push yourself harder. And that means you need to take more risks.

Risks are the name of the game in business in general, but specifically in entrepreneurship. To be an entrepreneur is to live surrounded by risk. So it would be best if you didn’t let fear of risk drive you. Remember: no one gets it right the first time. It would be more accurate to say that an insignificant percentage of people get it right the first time.

While you should take risks and be willing to learn from them isn’t the best way to a successful season. You would think a team with a terrible season would do better the following year, but this teaches us that too many mistakes mean you don’t have a well-thought-out plan.

We should understand that exposing ourselves to failure might not give us the best chance to learn.

It would be best if you learned something from your failure, but education exists because we know better this way than from the school of hard knocks.

Great head coaches know that the best way to get better is first to recruit a great coaching staff. This creates a team that learns from each other. Once a good staff is in place, it is much easier to recruit those players. This is because the coaching staff helps create the strategy.

The business lesson:

Build a way for you to learn and grow. Surround yourself with other professionals through associations, workshops, and seminars. Take risks and fail forward, don’t make this the primary way of learning.

Jeff Raymond, James Dockery, and Stanley Leary during the Storytellers Abroad Missions Multimedia Workshop in Nicaragua.

Creating a well-rounded, confident and capable individual is a process that takes time, patience, and much hard work. But how long does it typically take for someone to come into their own?

The answer, unfortunately, is that it varies significantly from person to person. Some people may figure out their passions and goals at a young age and work towards them with determination, while others may take longer to discover what they truly want. Some people may also face more challenges and setbacks along the way, which can delay their progress and make it harder for them to reach their full potential.

Photographers

Photographers need significant time and effort to improve their craft and build a successful business. However, the amount of time it takes for a photographer to be able to support themselves financially will depend on a variety of factors, including the photographer’s level of skill and experience, the demand for their work, and their ability to market and sell their services.

Some photographers can support themselves within a few years of starting their business, especially if they have a strong portfolio and can secure steady clients. Others may take longer to build their client base and may need to supplement their income with part-time or freelance work.

To succeed as a photographer, one must improve one’s skills continuously and stay up to date with industry trends. It can also be helpful to network with other photographers and industry professionals and market oneself effectively through social media, a professional website, and other channels.

It is worth noting that becoming a full-time, successful photographer is a challenging goal and may only be possible for some. As a result, many photographers work part-time or freelance and may need to supplement their income with other sources. However, with dedication and hard work, talented photographers can build successful careers and support themselves financially through their craft.

It is important to note that, as with any art form, it can be challenging to make a living from photography, videography, or writing, and many artists in these fields may need to supplement their income with other work. However, with hard work, dedication, and a strong portfolio, it is possible for artists in any of these fields to earn a living from their art.

Tips For Those Wanting To Be Full-Time Photographers

If you are interested in making a career in photography, there are a few tips that may be helpful as you get started:

1. First, build a strong portfolio: As a photographer, your portfolio is crucial for attracting potential clients and showing off your skills and style. Make sure to include a diverse range of images showcasing your photographer’s strengths. I recommend having a website to host this online.
2. Learn about the business side of photography: In addition to being a creative art form, photography is also a business. Make sure to familiarize yourself with the business side of pricing, contracts, and marketing. I joined ASMP, and this was the best place to connect with those who know the business side of photography.
3. Network and get your work out there: Building relationships with other photographers, art directors, and potential clients can be crucial for finding a job as a photographer. Consider joining photography organizations, attending industry events, and finding ways to get your work in front of potential clients. I recommend networking within the industry in which you want to specialize. If headshots are for business people, then the local Chamber of Commerce or a Professional Networking Community may be a good place to start.
4. Specialize in a particular type of photography: Many photographers find it helpful to specialize in a specific kind of photography, such as portraiture, landscape, or event photography. This can help you develop strong expertise and a unique style, making you more attractive to potential clients.
5. Be persistent and patient: Making a career in photography can take time, and it can be a competitive field. So don’t get discouraged if you don’t see immediate success – keep working hard and putting yourself out there, and eventually, you may be able to turn your passion for photography into a full-time career.

Stanley is working in Lima, Peru, photographing a seminary class. Photo by Jeff Raymond.

Most creatives I know hate dealing with the business part of their industry. Your success has more to do with knowing good business practices than your creativity with a camera. I wrote this to help save you a lot of time and make the mistake of not talking through these areas with my clients before doing jobs. This caused me not to get paid or spend months getting paid. I also had clients pressure me to shoot more than what I thought was reasonable for the price I quoted.

I am not a lawyer, and I have never played one in theater or TV, but I have learned through the years that one of the essential things for any business is the importance of a contract.

From my years of attending workshops, reading books, and especially my time in ASMP, I have learned that you need to address some topics with your client before doing a job, or you can pay dearly for not managing them.

Several key elements should be included in a contract for a photographer with a client. Here are a few examples:

1. Scope of work: This should clearly define the services that the photographer will provide, including the type of photoshoot, the location, the duration, and any specific requirements or requests from the client.
2. Fees: The contract should outline the total cost of the services, including any additional fees for travel, equipment, or other expenses. It should also specify the payment schedule, including any deposits or installments.
3. Ownership and usage rights: The contract should specify who owns the rights to the photographs and how they can be used. This might include rights to use the images for advertising, marketing, or other commercial purposes.
4. Delivery of final product: The contract should outline when and how the final images will be delivered to the client and any requirements for image format or resolution.
5. Termination and cancellation: The contract should specify the circumstances under which the agreement can be terminated or canceled and any fees or penalties that may apply.
6. Indemnification: The contract should specify that the photographer will not be held liable for any damages or injuries that may occur during the photoshoot.
7. Governing law: The contract should specify which state or jurisdiction’s laws will govern the agreement.

Overall, a contract for a photographer with a client should be detailed and clearly define the terms of the agreement to protect the rights and interests of both parties.

There Is Help In Writing Contracts

Several software options can help photographers create professional contracts. Here are a few examples:

1. Adobe Sign: This cloud-based electronic signature platform allows photographers to digitally create, send, and sign contracts and other documents. It offers a range of customizable templates and integrates with other Adobe products, such as Photoshop and Lightroom.
2. HelloSign: This electronic signature platform allows photographers to create and sign contracts and other documents online. It offers a range of templates and features, including adding your branding to documents.
3. PandaDoc: This document management platform allows photographers to digitally create, edit, and sign contracts and other documents. It offers a range of customizable templates and features, such as tracking document status and receiving real-time notifications when a document has been signed.
4. Cradoc foto software fotoBiz® X: This is what I use and is the most comprehensive, powerful, and easy-to-use business software for photographers available for your stock and assignment photography estimating, bidding, and billing needs. No monthly fees, No annual fees.

These software options can save photographers time and effort when creating and managing contracts and help ensure that all documents are professional and legally sound.

Every year, photographers and organizations worldwide take the time to reflect on their best photographs from the past year and share them with their audience. But have you ever stopped to wonder why this tradition is so popular?

One reason is that it allows photographers and organizations to showcase their best work. By selecting their favorite photographs from the year, they can highlight their talent and the range of subjects and styles they can capture. It’s also a way for them to connect with their audience and share the stories behind their photographs.

Another reason is that it helps to document the events and people of the year. Photography has the power to capture and preserve moments in time, and a “Pictures of the Year” post is a way to highlight the most significant events and people of the year. In addition, it’s a way to record history and share it with others.

Finally, it’s a way to inspire and engage with the audience. Photographers and organizations can inspire others to pick up a camera and capture their special moments by sharing their best photographs. It’s also a way to engage with the audience and start conversations about the pictures and the stories behind them.

In conclusion, “Pictures of the Year” posts are a way for photographers and organizations to showcase their best work, document the events and people of the year, and inspire and engage with their audience. It’s a tradition that has stood the test of time and will likely continue for many years.

Here are some moments from my year in this gallery from 2022:

As the year comes to a close, I want to encourage you to share your favorite photographs from the past year. It’s a great way to reflect on the special moments, people, and places that have impacted you over the past year.

You can create a gallery or album on Facebook and add your favorite photographs. It’s fun to share your memories with your friends and family and see what everyone else has been up to over the past year.

If you’re feeling extra creative, you can write a short caption or description for each photograph to tell its story.

I hope you’ll consider joining in and sharing your own “Pictures of the Year” gallery. It’s a great way to connect with others and document the past year’s events.

Happy new year!

[NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode = Aperture Priority, ISO 8000, 1/2000, ƒ/4.8, (35mm = 135)]

I recently purchased the Nikon Z 100-400mm S lens and have been extremely happy with it. One of the main reasons I love this lens is its versatility. The 100-400mm focal length range allows me to shoot various subjects, from portraits to landscapes to sports and action.

One of the things I appreciate most about this lens is its sharpness. The images it produces are crisp and clear, with excellent detail and resolution. The lens also has a fast and accurate autofocus system, which makes it easy to track and capture fast-moving subjects.

Pairing the Nikon 100-400mm S lens with the Nikon Z9 is an excellent combination for several reasons.

First and foremost, the Nikon Z9 is a high-resolution full-frame mirrorless camera capable of capturing detailed and crisp images. The resulting photos are stunning when paired with the Nikon 100-400mm S lens, also known for its excellent image quality.

Another reason this pairing is remarkable is the combination of the Z9’s fast autofocus system and the 100-400mm S lens’s fast and accurate autofocus. This makes it easy to track and capture fast-moving subjects, such as in sports or action photography.

The Z9’s image stabilization system also works seamlessly with the 100-400mm S lens’s image stabilization to help reduce camera shake and enable handholding of the camera at slower shutter speeds. This is especially useful in low light conditions or when shooting at the longer end of the lens’s focal length range.

Finally, the compact and lightweight design of the Z9 and the 100-400mm S lens makes it easy to take this setup on the go, whether you’re shooting on location or traveling.

Overall, I am delighted with my Nikon Z 100-400mm S lens and highly recommend it to anyone needing a versatile telephoto zoom lens. It has quickly become one of my go-to lenses for a wide range of photography applications.

A little bit of anxiety can be a normal and even helpful emotion in certain situations. It can motivate you to prepare for challenges and perform at your best. For example, if you have a big exam or presentation coming up, feeling a little bit of anxiety can help you focus, study harder, and perform to the best of your ability.

On the other hand, excessive anxiety can be debilitating and interfere with your daily life. It’s important to find a balance and not let anxiety take over. If you feel like your anxiety is overwhelming or disrupting your life, it’s essential to seek help from a mental health professional. They can help you develop coping strategies and work through any underlying issues contributing to your anxiety.

Creating a checklist can be a helpful tool for managing anxiety in several ways:

1. It helps you prioritize tasks: By writing down everything you need to do, you can see the most important jobs and tackle them first. This can help reduce feeling overwhelmed, which can contribute to anxiety.
2. It helps you stay organized: A checklist can help you keep track of your progress and avoid forgetting important tasks. This can help reduce the stress and anxiety of feeling disorganized.
3. It helps you feel more in control: Having a clear action plan can give you a sense of control over your life and reduce anxiety.
4. It can serve as a reference: When you’re feeling anxious, you can refer to your checklist to remind yourself of what you’ve accomplished and what you still need to do. This can help you feel more focused and less anxious.

Creating and using a checklist can be a simple but effective way to manage anxiety and reduce stress.

Here are some things that a photographer might include on their checklist before a big job:

1. Camera equipment: Make sure you have all the necessary lenses, batteries, memory cards, and any other equipment you need.
2. Lighting equipment: If you’re using artificial lighting, bring all the necessary lights, stands, and modifiers.
3. Backup equipment: It’s always a good idea to bring backup equipment if something goes wrong. This might include an extra camera body, lenses, batteries, and memory cards.
4. Location scouting: If you’re shooting on location, scout the area beforehand to get a sense of the available light and identify any potential challenges or issues you may need to work around.
5. Client information: Make sure you have all the contact information for the client, including their name, phone number, and email address.
6. Shot list: If the client has provided a shot list, review it beforehand to ensure you understand what they’re looking for and can plan accordingly.
7. Model releases: If you’re working with models, be sure to have the necessary model releases on hand.
8. Insurance: Depending on the job, you may consider bringing your liability insurance documents.
9. Business cards: It’s always a good idea to bring business cards to a big job in case you meet any potential clients or collaborators.
10. Snacks and water: It’s essential to stay hydrated and fueled throughout the day, so be sure to bring some snacks and water with you.

Over the past week, Southwest Airlines has shown us why reinvestment into a company needs to be balanced with pulling profits out of business. Unfortunately, through the years, some of their leadership didn’t focus enough on reinvestment, and now they are paying the price in more ways than one.

What Is The Mistake Of Concentrating On Profits?

Trying to make a business profitable and pulling out profits is a common goal for many business owners. After all, the ultimate goal of a company is to generate revenue and turn a profit. However, there are times when trying to make a business profitable and pulling out profits can backfire. Here are a few reasons why:

1. Ignoring long-term sustainability: If a business owner is focused solely on making a profit in the short term, they may make decisions that sacrifice long-term sustainability. For example, cutting corners on product quality or neglecting to invest in necessary maintenance and upgrades can lead to problems down the line.
2. Failing to reinvest profits: While it’s essential to generate profits, it’s also important to reinvest a portion of those profits into the business. This can include investing in new equipment, expanding operations, or conducting research and development. Refraining from reinvesting profits can limit a business’s growth and make staying competitive in the long run challenge.
3. Alienating employees: If a business owner is solely focused on making a profit, they may need to pay more attention to the well-being and satisfaction of their employees. Unfortunately, this can lead to high employee turnover and a hostile work environment, ultimately harming the business.
4. Losing sight of the company’s mission: If a business owner is too focused on making a profit, they may lose sight of the company’s mission and values. This can lead to a disconnect between the business and its customers, ultimately harming the business.

In conclusion, while making a business profitable and pulling out profits is essential, it’s important to consider the long-term sustainability of the company and the well-being of employees and customers. A business can achieve long-term success by balancing profit and sustainability.

Why A Good Reinvestment Strategy Leads To Long Term Profits

Reinvestment, also known as plowing back profits, uses a portion of a company’s profits to reinvest in the business rather than distributing the profits to shareholders or owners. This can make investing in new equipment, expanding operations, or research and development.

For many businesses, reinvestment is integral to their growth and success. Here are a few reasons why:

1. Reinvestment allows a business to stay competitive: By investing in new equipment or technology, a company can improve its efficiency and productivity, which can help it remain competitive in its industry.
2. Reinvestment can lead to future growth: By investing in new ventures or expanding operations, a business can set itself up for future growth and success. This can help a company achieve long-term sustainability.
3. Reinvestment can improve the value of a business: When a business is seen as a good investment, it can attract investors and increase the company’s value. This can be especially important for small businesses looking to expand or go public.
4. Reinvestment can help a business weather economic downturn: By having a solid foundation and resources to draw on during difficult times, a business that has reinvested in itself can be better prepared to weather economic downturns or shifts in the market.

While reinvestment is essential for many businesses, it’s also crucial for business owners to consider the balance between reinvestment and distributing profits to shareholders. For example, a company that consistently reinvests all of its earnings may not be attractive to investors, as they may not see a return on their investment. Therefore, business owners need to consider their business’s needs and their shareholders’ expectations when deciding on the appropriate level of reinvestment.

Overall, reinvestment is essential for businesses to consider as they strive for growth and success. By investing in their operations and future growth, companies can set themselves up for long-term sustainability and success.

What Photographers Can Do To Reinvest

Photographers can reinvest in their company in several ways to improve their business and increase their chances of success. Here are a few ideas:

1. Invest in new equipment: Upgrading your camera, lenses, and other equipment can improve the quality of your work and make you more competitive.
2. Expand your services: Consider offering additional services, such as photo editing or video production, to increase your revenue streams.
3. Invest in marketing and advertising: Marketing and advertising can help you reach new customers and increase your visibility. Consider investing in social media marketing, email marketing, or print advertising to promote your business.
4. Invest in education: Continuing education can help you stay up-to-date on the latest photography techniques and technologies. Consider attending workshops, taking online courses, or joining a professional organization to continue learning and improving your skills.
5. Invest in your website: A professional-looking website can be a powerful marketing tool for photographers. Consider investing in a custom website design, adding a portfolio of your work, and optimizing your site for search engines to attract more customers.
6. Invest in networking: Building relationships with other photographers, industry professionals, and potential clients can be a great way to grow your business. Consider joining a photography group or attending industry events to make connections and expand your network.

By investing in these areas, photographers can improve their business, increase their visibility, and set themselves up for long-term success.

What Are The Elements Of A Great Sports Photograph?

Several elements can contribute to a great sports photograph:

1. Action: A great sports photograph captures the action and energy of the game or event. This might involve capturing the peak of an athlete’s motion or the moment of impact in a collision.
2. Emotion: A great sports photograph often conveys the emotions of the athletes or spectators, whether it be joy, frustration, or determination.
3. Composition: A well-composed sports photograph will have a clear and balanced arrangement of elements within the frame. This might involve using leading lines, placing the subject off-center, or using negative space to create balance.
4. Light: Good lighting is crucial for any photograph, and this is especially true in sports photography. A great sports photograph will use available or artificial light to create a sense of drama or highlight key elements in the frame.
5. Timing: Capturing the decisive moment is crucial in sports photography, and a great sports photograph will have perfect timing to capture the peak of the action.
6. Technical quality: A great sports photograph will have good technical quality, with sharp focus, good exposure, and accurate color representation.

By incorporating these elements, a sports photographer can create powerful and memorable images that capture the excitement and drama of the game or event.

What Lenses Do A Sports Photographer Need To Shoot A Football?

Sports photographers typically use a variety of lenses depending on the assignment’s specific needs and the event’s characteristics or venue’s characteristics. For football or soccer, some common lens choices may include:

1. Telephoto lenses: Telephoto lenses allow you to capture close-up shots of the action from a distance and are ideal for shooting from the sidelines or stands. Lenses with focal lengths of 70-200mm or longer are often used for this purpose. I recommend that you need lenses in the 400mm to 600mm range to capture the action from the sidelines that happen in the middle of the field.
2. Wide-angle lenses: Wide-angle lenses help capture panoramic shots of the field or stadium and can help show the context and environment in which the game is being played. Lenses with focal lengths of 16-35mm or wider are often used for this purpose.
3. Zoom lenses: Zoom lenses offer the versatility of shooting at different focal lengths, allowing you to switch between wide and telephoto perspectives as needed. Lenses with focal lengths of 24-70mm or similar are often used for this purpose.

It’s worth noting that the specific lens choices for a sports photographer will depend on the assignment’s specific needs, the venue’s characteristics, and the photographer’s preferences. Some sports photographers may choose to use prime (fixed focal length) lenses, while others may prefer the flexibility of zoom lenses. It’s essential to have a range of lenses available to be able to capture a variety of shots and perspectives.

Where Are Sports Photographers Published?

Sports photographers are published in various places, including magazines, newspapers, websites, and social media platforms. Some of the most common areas where sports photographers are published include:

1. Sports magazines: Many sports magazines, such as Sports Illustrated, publish photographs from sports events and profiles of athletes.
2. Newspapers: Sports photographers often work for newspapers and contribute images to the newspaper’s sports section.
3. Websites: Many sports websites, such as ESPN.com and CBSSports.com, feature photographs taken by sports photographers.
4. Social media: Sports photographers often use social media platforms like Instagram and Twitter to share their work and connect with followers.
5. Books and exhibitions: Sports photographers may also publish their work in books, galleries, or other public spaces.
6. Sports Trading Cards: A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a specific person on the front and a short description of the picture, along with other text, like statistics, on the back of the card.

It’s worth noting that the specific outlets where sports photographers are published may vary depending on the location and the photographer’s specific areas of focus.

How Does One Become A Sports Photographer?

To become a sports photographer, you must have a strong interest in sports and photography and a willingness to work hard and continuously improve your skills. Here are some steps you can take to become a sports photographer:

1. Get a good camera and start practicing: Invest in a high-quality camera and lens, and take photos of sports events and athletes. Practice different techniques and get comfortable with your equipment.
2. Take classes or earn a degree in photography: Consider taking classes or earning a degree to learn the technical and creative skills you need to succeed. I recommend workshops and trade schools that specialize in photography.
3. Build a portfolio: As you improve your skills, create a portfolio of your best sports photos to show to potential clients or employers.
4. Network and make connections: Attend sports events and meet other photographers, athletes, and sports industry professionals. This can help you get your foot in the door and learn about job opportunities.
5. Get experience: Look for internships or entry-level positions with sports teams, newspapers, or other organizations that hire sports photographers. This will allow you to gain valuable experience and build your resume.
6. Keep learning and improving: Stay up to date with the latest techniques and equipment, and continue to hone your skills through practice and education. As you build your reputation and experience, you may be able to land more high-profile assignments and advance your career.