Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.

The Wealth of Pursuing Your Calling

by Stanley LearyPhotography
Reading Time: 2 minutes

Caption: Dave LaBelle, renowned photojournalist and storyteller, speaks to students at the Grady College of Journalism at the University of Georgia, alongside Mark Johnson.

I’ve known a lot of photographers who chased assignments that paid the most, and I’ve known others who chased stories that mattered most. Dave LaBelle is one of those rare people who reminds me that wealth isn’t measured in currency — it’s measured in the lives you touch.

Dave LaBelle shared today on our Zoom meeting for The Story Thread that he decided money would not be his main goal in life. Instead, he committed to “seek first the kingdom of God” — putting faith and purpose before pursuing income. His tools were simple: a camera, a pen, and believing that his gifts were meant to serve others.

Listen to Dave here:

Dave’s words challenge one of our culture’s loudest messages: “Make as much money as possible — then you’ll be secure.” Instead, he shows the freedom and joy that come when you reverse that — focus on purpose and trust provision to follow.

This choice meant turning down specific opportunities, running a blog without ads, and measuring relationship success rather than revenue. And yet, he calls himself “one of the most successful people” he’s ever met. Why? Because he has always had enough. Enough to eat. Enough to live. Enough to keep creating.

When we choose our calling over the chase for cash, we often discover something surprising — provision shows up. The right connections appear. The bills get paid. And the work we produce matters.

Practical Takeaway:

  1. Define your priority. Money will take that spot by default if you don’t know what comes first.
  2. Use your gifts to serve. Your talents are meant for more than your gain.
  3. Trust provision. Security often comes when we stop obsessing over it.
  4. Measure wealth differently. Relationships, impact, and legacy often outlast financial success.

Closing:
Dave reminded me — and I hope this reminds you — that the real reward of pursuing your calling is a life that feels full, not just a wallet that looks full. And if you can grasp this truth early, you’ll be rich in the most critical ways.

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Don’t Just Show Up: Why Preplanning Makes or Breaks Your Next Shoot

by Stanley LearyPhotography
Reading Time: 3 minutes

Before filming began, the team gathered with missionary Judy Bown in Togo, West Africa, to discuss her story and clarify the purpose behind the video. As coaches and producers, we took time to listen, ask questions, and collaborate, making sure we understood Judy’s heart and message so we could tell her story with authenticity and impact.

One of the biggest myths in photography and video work is that the magic happens when you hit record or click the shutter.

But after more than 40 years behind the camera, I can tell you—the magic happens before the shoot begins.

Whether I’m shooting for a brand or nonprofit or capturing stories on the mission field, every successful visual story starts with planning. That separates a memorable, high-impact story from just a collection of clips or snapshots.

Start With the End in Mind

Before anything else, ask this question:
How will these photos or videos be used?

Are they going to live on social media?
Played on a big screen during a donor gala?
Embedded in an email campaign or printed in a glossy magazine?

Understanding the audience and the delivery format is key. If the video is going to be seen on mobile devices, you’ll shoot and frame differently than if it’s on a 30-foot screen in a ballroom.

Knowing the platform helps you frame the story correctly—literally and figuratively.

What’s the Purpose?

Before you make a shot list, define the purpose.

Is this video meant to recruit volunteers? Raise funding? Celebrate a team milestone?

Once you know the “why,” everything else flows from there. That purpose becomes your creative compass. A shot list is helpful, especially for capturing all those extra details—like group shots or signage—but it should serve the purpose, not replace it.

Why a Walkthrough (or a Preplanning Meeting) Is Gold

If the shoot is happening at a new location or for a new client, ideally you’d do a walkthrough of the space. You’d look at the light, sound, traffic flow, and where you can (and can’t) be during key moments.

But let’s face it—that’s not always possible.

A thorough pre-event call or planning meeting is necessary if a walkthrough isn’t realistic. That’s where you uncover all the hidden landmines:

  • “We want drone shots…but it’s in a no-fly zone.”
  • “We’d love shots of both the VIP room and the general session—simultaneously.”
  • “Can you get footage of us setting up at 5:30 AM?”

You need to know these things before showing up with a single camera bag.

Without Planning, You May Not Have the Right Gear

Have you ever shown up and realized you needed a long lens for the stage shots but only brought your 24-70mm?
Or assumed you’d have access to AC power, but the lights need battery packs?
Or did you bring your gimbal but forget the mounting plate?

Preplanning helps prevent these failures. Without it, you’re guessing—and guessing leads to missed shots.

A Timeline is Everything

A run of show is one of the best tools a client can give you. It outlines when things are happening and where you need to be.

Even better? A simplified timeline for you that highlights where you need to be, and when, based on the shots you’re expected to deliver.

Sometimes, preplanning reveals moments when you’d have to be in two places at once. That’s your cue to say:

  • “We’ll need to move one of those to another time.”
  • “You’ll need a second shooter,” or
  • “We can’t promise to cover both unless something gives.”

You don’t want to be negotiating that in the middle of the event.

Top 5 Mistakes You Avoid with Preplanning

  1. Being under-equipped – No gaffer tape, insufficient memory cards, wrong lenses? Planning prevents it.
  2. Missing key moments – If you don’t know what matters most to the client, you may not be there when it happens.
  3. Inconsistent lighting/sound – Scouting ahead helps you anticipate lighting or audio issues you can’t fix in post.
  4. Double-booking your time – Planning reveals when you’d need to be in two places simultaneously.
  5. Client disappointment – You captured beautiful shots, but not the ones they needed. Purpose and planning prevent that.

Preplanning Checklist for Any Photo/Video Shoot

Here’s a quick checklist I use and recommend to every visual storyteller:

  • Define the audience: Who will see this? How?
  • Know the purpose: What is this content meant to accomplish?
  • Scout the location (or get photos/videos if you can’t be there)
  • Review the run-of-show or schedule
  • Schedule a pre-planning meeting with the client
  • Build your shot list (based on purpose + extra requests)
  • Confirm permissions (location access, photo releases, FAA clearance if flying a drone)
  • Check gear list against what’s needed (cameras, lights, audio, backups)
  • Prep for backups: cards, batteries, backup body or audio recorder
  • Identify possible “problem moments” (low light, loud environments, tight turnaround)
  • Prep your delivery timeline and process (how soon do they need the edits?)

Bottom line:
Your camera doesn’t create the story—you do.
And that story doesn’t begin on the day of the event. It starts with a conversation, a purpose, and a plan.

Want to make your next story your best one yet?
Start early. Plan well. And walk in confident that you’re ready to tell a story that moves people.

More Than BBQ: The Story Behind the Slopes Video

by Stanley LearyPhotography
Reading Time: < 1 minute

This 30-second video for Slopes BBQ may have been designed to play during high school games on the jumbotrons around Roswell, Georgia, but it’s more than just a quick commercial.

Angel, the owner of Slopes BBQ, reached out and asked if I could create a video for those in-game sponsor moments. Last year, he used the restaurant’s logo while they thanked the local businesses. But this year, he noticed other sponsors running full videos and wanted to stand out.

At first, the idea was simple: a quick flyover with a drone showing the restaurant’s location.

But when we sat down to talk, I asked him, “What else could we show? What do people love about Slopes?” That question opened the door to a bigger story.

I wrote the script, coordinated the voiceover, selected music that matched the tone, and shot both aerial and interior footage. I filmed the drone shots first to establish where the restaurant is in Roswell, then came back a couple more times to capture the kitchen in action and the people who fill the place with life.

This video isn’t just about barbecue. It’s about a place that holds a history and a community. It’s where friends meet, families gather, and traditions are passed across the table.

Here’s the final result. You might see it pop up at a Roswell football game soon—but I’m excited to share it with you here first:

Thanks again to Angel and the Slopes team for trusting me to tell their story.

If your business is ready to go beyond the logo and tell a story that connects—especially in a world of distractions—I’d love to help.

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“Do You Feel Lost?” — Why Knowing Your True North as a Creative Matters More Than Ever

by Stanley LearyPhotography
Reading Time: 3 minutes

A young Fulani shepherd watches over his cattle under the scorching sun in Burkina Faso. Known for their rich nomadic heritage, the Fulani are expert cattle herders, moving with the rhythm of the land and seasons. His Marlboro hat—an unexpected blend of tradition and Western branding—was likely a secondhand item from the global used-clothing trade that flows into West Africa. It offers both shade and a curious symbol of how cultures intersect in even the world’s most remote corners.

Have you ever felt like you’re spinning your wheels—busy, but not going anywhere?

You’re not alone. I’ve met many creatives, communicators, and even business leaders who feel like something’s off, even if everything looks good. They’re talented, experienced, and hardworking, but still feel lost.

Does this sound like you?

Lately, I’ve noticed something troubling in the news. Every time a tragedy like a mass shooting happens, the first question people ask is: “Why did they do it?” And most of the time, we never get a clear answer. We might hear about mental health, loneliness, or anger, but not the why.

That silence? That void where purpose should be? That’s what I believe we’re witnessing. A life with no compass. A person with no “True North.”

And it doesn’t only show up in extreme or tragic ways. It quietly affects artists, freelancers, and communicators every day. It drains our creativity, derails our focus, and leaves us stuck.

5 Signs You May Not Know Your “Why”

  1. You feel burned out, even when you’re not busy.
    You’re emotionally tired, even when your workload is manageable. It’s a deeper fatigue, not fixed by rest.
  2. You keep saying “yes” to things that don’t fulfill you.
    You take on projects that pay the bills but drain your soul. Over time, you start forgetting what excites you.
  3. You’re constantly pivoting, but never progressing.
    Change is normal. But if you’re constantly switching direction and never gaining traction, something’s off.
  4. You envy others more than they inspire you.
    Instead of being motivated, you may be discouraged by others’ success because you may be unsure of what success looks like for you.
  5. You can’t clearly articulate what drives you.
    If someone asks, “Why do you do what you do?”—and your answer is vague, uncertain, or just about the money—you may not have your compass set.

How I’ve Stayed Oriented—Even When I Had to Pivot

Over the years, I’ve had to adapt to many changes—new tools, shifting industries, different clients, and more than a few surprise detours. Jobs, technology, and client demands have changed.

But my True North didn’t.

I’ve always been about storytelling—stories that matter and serve. Whether behind the camera, teaching a workshop, or consulting a nonprofit, I come alive when I help people find and tell stories that change lives.

Knowing that has been my anchor. It’s what kept me going when things got challenging or confusing. That’s what I want for you, too.

5 Ways to Discover—or Re-Discover—Your “Why”

  1. Look at your childhood passions.
    What lit you up before anyone told you what you should do? There’s often a clue to your purpose there.
  2. Pay attention to what energizes you.
    Not just what you’re good at—but what you love doing, even when no one’s watching or paying.
  3. Ask others what they see in you.
    Friends and mentors often see your “why” more clearly than you do. Listen carefully to their insights.
  4. Write your obituary (yes, really).
    What do you want to be remembered for? What legacy do you want to leave behind?
  5. Work with a coach or mentor.
    Sometimes we need help uncovering purpose under layers of fear, failure, or fatigue. There’s no shame in that.

If you don’t know your why, someone else will try to give you one. A boss, a client, a culture. But it won’t fit right, and you’ll eventually feel it.

So take the time to find your True North. When you know it, every pivot becomes a course correction, not a crisis. Every change becomes a choice, not a derailment.

Your story matters.
Just make sure you know where it’s going.

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From Horse-Drawn to High-Tech: A Roswell Firefighting Tradition Lives On

by Stanley LearyPhotography
Reading Time: 2 minutes

Today, I photographed two meaningful ceremonies here in Roswell, Georgia—the Push-In Ceremonies for the new fire engines at Stations 22 and 26.

This isn’t just a photo op. It’s a tradition deeply rooted in the history of firefighting. Back in the days of horse-drawn fire wagons, firefighters had to physically push their equipment back into the station after returning from a call. After unhitching the horses, they’d wash and care for them, showing respect for the animals who had just pulled them through tough, smoky streets.

Fire Chief Pabel Troche shares the history behind the Push-In Ceremony, which dates back to the days of horse-drawn fire wagons. After returning from a fire, crews would wash down and cool off the horses before pushing the wagon back into the station. Today, Roswell continues the tradition by using the outgoing engine to spray down the new one, symbolically passing the baton.

Fast forward to today, with a modern twist, and the tradition lives on.

At 10:00 a.m. at Station 22 and again at 1:00 p.m. at Station 26, Roswell Fire Chief Pabel Troche led the ceremonies and shared the story behind this time-honored ritual. Instead of washing down horses, Roswell firefighters brought their retired fire engine to ceremonially spray water over the new engine—a symbolic “passing of the torch.” Having served the community faithfully, the older engine helped usher in the next generation of equipment.

One of the highlights of the day was seeing so many families come out to the ceremony. Kids were beaming excitedly as they helped carry the fire hose behind the firefighter during the washdown. Then, with towels in hand, they helped dry off the gleaming new engine. And of course, the moment everyone was waiting for: the official push-in.

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Dozens of hands—firefighters, kids, parents, neighbors—all came together to push the engine into the bay, just like it’s been done for over a century. It was a beautiful mix of history, community, and forward momentum.

These are the moments I love to document—where legacy meets the present, and people come together around something meaningful. I’m grateful to help tell this story through images and remind us that tradition still has a place, even in a world constantly moving forward.

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Why I Stick with Nikon—and What It Has to Do with Asperger’s and Mastery

by Stanley LearyPhotography
Reading Time: 2 minutes

When I first picked up a camera, it wasn’t by brand choice; it was a gift. I started with a Pentax, equipped with just two lenses: a 50mm and a 135mm. It was enough to get me going. But everything changed when I got to East Carolina University.

At ECU, the photography department for the school newspaper and yearbook had a pool of Nikon lenses and gear for students. That practical reality nudged me to make the switch because, as a student photographer trying to stretch every dollar, access to gear mattered. So I sold my Pentax and bought a Nikon FM2, which became the foundation of a system I’ve stayed loyal to ever since.

From film to digital, from DSLRs to mirrorless, and now working with the Nikon Z9, I’ve grown with Nikon. But what might look like brand loyalty on the surface is more than that; it reflects how my Asperger’s shapes the way I approach tools, systems, and learning.

Familiarity Isn’t Just Comfort—It’s Efficiency

As someone on the autism spectrum, I thrive when systems are predictable and logical. I’m all in once I understand a menu system, button layout, and workflow. My brain builds a mental map of how everything fits together. With Nikon, I’ve developed deep muscle memory; from how I customize my controls, navigate settings under pressure, and how the files behave in post-production.

When a system works, it’s more than just convenient; it extends how I think and create. Switching brands would mean starting over: learning a new interface, adjusting to different ergonomics, understanding new file types, and rebuilding muscle memory that took years to develop.

It’s Not Just the Camera—It’s the Whole Ecosystem

Staying with Nikon isn’t about being resistant to change but about valuing workflow continuity. I have years of metadata, lens performance knowledge, and technical muscle memory built around the Nikon ecosystem. I know what to expect. As a professional storyteller, being able to predict how my gear will behave helps me stay focused on my subject, not the settings.

But Change Isn’t Impossible

Now, I’m not saying I couldn’t switch. I could adapt with enough motivation, whether a job requirement or a true innovation that made a compelling difference. But I’d go into it knowing there would be a learning curve. For someone with Asperger’s, that curve can feel especially steep because it disrupts the system we’ve invested so much in mastering.

What takes others a week to adjust to might take me a month—not because I’m slow to learn, but because I’m wired to go deep, not shallow. I want to understand it thoroughly before I trust it.

Why This Matters to Clients and Students

If you’re a client, this insight into how I work means you’re getting someone who doesn’t just use tools; I master them. I’m intentional, thorough, and loyal to systems that help me do my best work.

And if you’re a student or a fellow photographer trying to decide whether to switch brands, know that sometimes the best camera for you isn’t the one with the newest specs—it’s the one that fits the way your brain works.

Have you found a camera system that feels like second nature? Or are you in the middle of a transition? I’d love to hear your story in the comments.

How to Build Trust in an Age of Misinformation (Through Storytelling)

by Stanley LearyPhotography
Reading Time: 3 minutes

A moment of awe and inspiration — a young family watches in wonder as Roswell Fire Station 25 lights up and prepares to roll out. For this child, it might be the first spark of a lifelong dream.

We live in a time when trust is more complex than ever to earn. Every day, we’re bombarded with deepfakes, AI-generated voices, clickbait headlines, and “authentic” stories that are anything but.

If you’re leading a nonprofit, a ministry, or a business, this presents a huge challenge because your audience is becoming more skeptical and discerning.

So, how do you break through?

The answer isn’t louder messaging or slicker graphics. It’s simpler than that: You tell the truth. Through real people. In real stories.

“Pushing into Service!”
Families, firefighters, and future heroes gathered to help push the Roswell Fire Department’s newest engine into service—a proud tradition that symbolizes community support and the readiness to serve.

The Currency of Trust is Truth

The organizations I work with often come to me asking how to rise above the noise. My answer is consistent:

Don’t try to be louder. Try to be more believable.

Trust doesn’t come from clever slogans or flashy video effects. It comes from clarity, consistency, and honesty—even when the truth is unpolished.

When I capture a story—whether through photos, video, or the written word—I’m not looking for perfection. I’m looking for moments of real emotion. That’s what connects, and that’s what builds trust.

Your Audience is Smarter Than Ever (Thanks to AI)

Here’s the thing: audiences today are being trained to spot the fake stuff.

AI-generated content is everywhere. People are learning to identify synthetic voices, overly generic writing, and computer-generated images. Tools like reverse image search and AI detectors are making it easier than ever to determine whether a story is real or if it’s been assembled in a lab.

And let’s be honest: your audience has been burned. They’ve donated to causes that never followed up. They’ve seen photo-perfect stock campaigns with no soul behind them. They’re skeptical—and rightly so.

This is where you have an advantage: you don’t need to fake it. You have real people. You have real stories.

Stock Images Can’t Build Trust—But Your People Can

Using stock photos might seem easy, but they can work against you in this climate.

When your audience sees the same smiling faces they’ve seen in dozens of other campaigns, it raises questions:
“Is this organization real?”
“Are these their people?”
“Can I trust what they’re showing me?”

That’s not the impression you want to leave.

Compare that to a photo of someone your nonprofit actually served. Someone in your community. A staff member who’s been there for years. It’s not just a better image—it’s a more believable story. One that builds credibility instead of skepticism.

“Learning from the Bravest”
A young family explores the history of Roswell Fire Rescue, discovering the legacy of those who’ve courageously served their community. Hands-on moments like these help spark curiosity—and maybe even inspire tomorrow’s heroes.

So, What Makes a Trustworthy Story Today?

After decades of working across the globe, helping people and organizations tell stories that matter, I’ve seen a few key principles rise to the top:

  1. Start by listening.
    Please don’t write the story before you hear it. Sit with people, ask questions, and let them lead.
  2. Be specific.
    Details make stories believable. A name, date, and turning point build trust more than generalizations ever will.
  3. Let people speak in their own voice.
    Don’t script everything. Give people room to share their stories and experiences.
  4. Use authentic imagery, not ideal imagery.
    Let your visuals show texture, emotion, and imperfection. Trust comes from truth, not gloss.

The Result? Loyalty, Not Just Likes.

In a world where people constantly ask, “Is this real?”, the organizations that will stand out are those with nothing to hide.

When your stories are genuine, your visuals are true to life, and your message aligns with your actions, people know it and don’t just scroll past. They lean in, trust, give, and return.

That’s what I help brands and nonprofits do every day: not just tell stories, but tell real ones.

If you’re ready to move beyond the noise and share something meaningful, I’d love to help.

If I Were 20 Again—In 2025

by Stanley LearyPersonal Stories / Photography
Reading Time: 2 minutes

Sometimes I think, “What if I were 20 years old today, just starting as a photographer and storyteller in 2025?”

In 1982, when I was 20, I was at East Carolina University. I spent more time in the darkroom than the classroom—working for the school paper and yearbook, shooting black-and-white film and color slides. It was the beginning of everything. I didn’t have a roadmap, but I had a camera and a deep curiosity about people’s stories.

With more than 40 years behind the lens, I wonder what I’d do differently if I were starting right now.

Here’s what I’d tell my 20-year-old self—if that self lived in today’s world.

1. Don’t just shoot—tell stories.

In 1982, I was focused on getting the shot. Today, I’d be focused on what the shot says.

I wouldn’t just learn lighting and composition. I’d study human nature, communication, and why specific images move people. I’d ask, “What story am I helping this person tell?” Not just, “Is this technically correct?”

In 2025, gear is more accessible than ever, but the most valuable skill is empathy.

2. Build a personal brand early.

In college, no one talked about personal branding—we were just trying to meet the deadlines for the yearbook.

If I were 20 today, I’d create a simple website and share my best photos and thoughts. I’d post behind-the-scenes videos, caption stories, and explain my learning.

People don’t hire gear—they employ a person with a point of view. Start showing yours early.

3. Fail faster. Post more.

Back then, failure was expensive. A roll of slide film might cost you a week’s lunch money. Now? You can shoot a thousand photos in an afternoon, edit them that evening, and share a short film before bed.

So if I were 20 in 2025, I’d experiment more. I’d post more. I’d get feedback. I’d try new genres. I wouldn’t worry about being perfect—I’d be focused on growth.

The quicker you get through the bad work, the faster you reach the good stuff.

4. Learn business while you learn photography.

I didn’t learn how to price my work, negotiate a contract, or license an image until I had to. If I were 20 today, I’d take a business course before I bought another lens.

Photographers who succeed long-term aren’t just great with a camera—they know how to run a business. Your creativity gets stuck in a box if you don’t learn both.

5. Find a mentor—and be one.

Looking back, I was lucky to learn from incredible mentors like Don Rutledge. Today, I’d look for someone ahead of me in the field and also look behind me to help someone just starting.

You grow by teaching as much as by doing.

Final Thought: Curiosity Still Wins

No matter what year you’re 20—1982 or 2025—the most powerful thing you can bring to the table is curiosity. Ask better questions. Listen more. Learn from everyone.

Back in college, I had no idea that chasing photos for the school paper would lead me into global storytelling, working with ministries, nonprofits, and major brands. But that same curiosity drives me today.

So if you’re 20 in 2025—lean into the tools, but even more into the people, the stories are still out there. And they still need someone to tell them well.

Now it’s your turn:
If you’re in your 20s (or wish you were), what advice would you give your younger self starting in today’s world? I’d love to hear your story.

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Rediscovering the Joy of Photography

by Stanley LearyPhotography
Reading Time: 3 minutes

As professional photographers, many spent decades chasing light, meeting deadlines, and crafting images for clients. But we may have set down our cameras somewhere once the assignments stopped coming. I’ve noticed a trend among many of my friends, particularly those who have retired or slowed their workload—they’ve lost their sense of purpose, and with that, some of the joy that photography once brought them.

Curious visitor on four legs: a graceful deer approaches our open‐bed truck at Fossil Rim Wildlife Center, drawn by the promise of connection amid Texas Hill Country. It captures a perfect moment of wild wonder meeting warm hospitality.

But recently, I’ve seen a beautiful shift.

A few of my friends have found their way behind the lens—not for clients but for themselves. One of the most inspiring examples is Billy Weeks. Billy lives on the edge of the national forest in Ringgold, Georgia. Many mornings, he walks through those woods with his camera in hand. There is no pressure, no client brief, just the natural world and the simple act of observing it. He’s not chasing deadlines—he’s chasing the joy of seeing.

The double-crested cormorant is a member of the cormorant family of water birds. It is found near rivers and lakes and in coastal areas. It is widely distributed across North America, from the Aleutian Islands in Alaska to Florida and Mexico.

Following Billy’s example, several friends have been dusting off or upgrading their gear. My friend Gibbs Frazeur is one of them. He recently upgraded his camera and lenses, not for work, but for the pleasure of spending time outdoors, capturing the quiet beauty around him. Even more meaningful, he’s been sharing these outings with one of his sons. It’s become more than photography—connection, purpose, and presence.

Nature’s Architecture: A red-shouldered hawk diligently builds its nest in my backyard, creating a haven for its offspring. Witnessing the intricate process of nest-building reminds us of the beauty and complexity of the natural world.

I’ve found joy in photographing nature right in my backyard. Sometimes I’ll venture out to explore, but often, it’s as simple as sitting still with my camera and waiting for the light to change or a bird to land nearby.

The beauty of this rediscovery is that it doesn’t have to be about nature. It can be whatever brings you joy—urban textures, interesting people, forgotten places, abstract light. The subject doesn’t matter nearly as much as the spirit in which you approach it.

A skilled cowboy demonstrates precision and speed during the Panama Stampede Rodeo roping competition at the Equestrian Center Complex on Stainback Highway, Hilo, Hawaii.

Photography gave us a way to see the world—and for many of us, it gave us a calling. Just because we may not be shooting for clients anymore doesn’t mean that calling is gone. Maybe now is the perfect time to photograph just for the love of it, to rediscover the spark, to fall in love with the click of the shutter all over again.

So here’s your invitation: Pick up your camera again. Take it for a walk. Explore. Capture what delights you. Not for anyone else—for you.

Hawaii Tropical Botanical Garden Orchid

You might be surprised what you find.

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Why Join a Professional Photography Association in 2025?

by Stanley LearyPhotography
Reading Time: 4 minutes

Photographer and educator Todd Bigelow shares real-world insights during the Business of Photography Workshop, hosted by ASMP/Atlanta. A powerful reminder that success in photography isn’t just about your images—it’s about how you run your business.

There’s a question I hear from newer photographers all the time:
“Why should I join an organization like ASMP, NPPA, or PPA? What’s in it for me?”

It’s a fair question, especially when so many resources, communities, and marketing tools are available online for free. But after more than 40 years in this industry, I’ve learned this:
A strong association isn’t just about what you get—it’s also about who you’re becoming.

Let me break that down and explain why I’ve remained a member—and a board member—of these organizations for decades.

What Is the Purpose of a Photography Association?

At its core, a professional association exists to:

  • Advocate for your rights and the future of the profession
  • Educate photographers on the best business and creative practices
  • Create a network of peers and mentors who raise the bar
  • Provide business tools—insurance, contracts, legal templates, pricing guidance
  • Promote ethical standards and professionalism

But it’s also about identity and solidarity. You’re not just a freelancer in isolation. You’re part of a professional class of creatives who believe storytelling has value—and should be protected, respected, and fairly compensated.

You’re not just paying dues when you join ASMP, NPPA, or PPA. You’re contributing to the infrastructure that protects your ability to work, grow, and thrive in an evolving marketplace.

My Journey with NPPA and ASMP

I joined NPPA in 1984 when I was still wet behind the ears in photojournalism. A few years later, in 1987, I joined ASMP as I began taking on more commercial and editorial work.

Both organizations gave me tools I didn’t know I needed at the time—legal knowledge, pricing strategies, ethical guidelines, and a network of seasoned pros willing to share what they’d learned the hard way.

Over the years, I’ve served on both local and national boards, and that experience gave me a new perspective: These organizations only work when members step up to lead, serve, and evolve them.

What It Means to Serve on the Board

Being elected to an association board is not a résumé booster or a vanity title—it’s a responsibility.

A board member must:

  • Show up prepared
  • Represent the full membership, not just personal interests
  • Engage in hard conversations
  • Help set policies, make decisions, and execute initiatives
  • Be willing to do the work between meetings

The best board members listen well, lead by example, and build trust in the broader community.

And let me be clear: Ideas are cheap. Action is costly. If you serve on a board, it’s not enough to speak up—you’ve got to follow through.

Advocacy Is Essential—But Not the Whole Picture

One of the biggest strengths of NPPA and ASMP is their ongoing advocacy for photographers’ rights.

These aren’t just symbolic efforts. They’ve led to fundamental, lasting changes that benefit the entire photography industry, not just members.

Take NPPA’s work on drone regulations, for example. When the FAA’s Part 107 Drone Rules were being developed, NPPA was one of the only organizations advocating for journalists and visual storytellers. Their efforts helped ensure that the drone certification process allowed for legitimate use by photographers and videographers in newsgathering and documentary storytelling, without excessive barriers. Today, we fly legally thanks partly to their behind-the-scenes work with the FAA. (More here)

On the business side, ASMP has long been a leader in educating creatives about contracts, licensing, and intellectual property. Their push for fair business practices—including guidance on usage fees, indemnity clauses, and copyright registration—has elevated how professionals negotiate and protect their work. Many of us run stronger businesses today because of the standards and sample contracts ASMP has made available for decades.

But advocacy alone isn’t the whole picture. If you only want someone to fight your legal battles, that’s not a complete membership experience.

Their holistic support makes these associations valuable, from business coaching to contract templates to peer mentorship.

Evolving for the Future: From Exclusivity to Inclusivity (with Standards)

Some associations were seen as exclusive clubs—gatekeepers of knowledge, access, and status in the early days. That model no longer serves the profession.

Today, photography associations must be:

  • Inclusive in their outreach
  • Welcoming to new voices and perspectives
  • Supportive of underrepresented communities in the industry

But inclusive doesn’t mean anyone can join without standards.

Every member should uphold core principles—ethical practice, creative responsibility, and professionalism. Associations should create pathways for newer photographers to qualify, not barriers to keep them out.

We grow stronger not by shrinking the circle, but by inviting more people in and giving them the tools to succeed.

So, Why Should You Join?

If you’re starting, joining an organization like ASMP or NPPA gives you access to:

  • Contracts and business tools that protect you
  • Legal insights and templates that save you money and stress
  • A network of working professionals who can help you grow
  • Continuing education opportunities you won’t find on YouTube

If you’re established, membership lets you:

  • Please pay it forward by mentoring others
  • Stay up to date with evolving legal and ethical standards
  • Shape the future of the profession by participating in leadership
  • Be part of a voice that advocates for our rights at the national level

Final Thoughts

I’ve been doing this long enough to know that no association can meet every need. But I also know this:

You can’t complain about the direction of the profession if you’re not willing to help steer the ship.

Organizations like ASMP and NPPA only work when professionals like you and me show up, contribute, and take responsibility for our collective future.

Let’s stop thinking of membership as a subscription and start thinking of it as a shared investment in the profession we love.

—

Would you like help choosing the right association for your needs or figuring out how to get more involved? I’d be happy to discuss your options.

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Why the Infinite Mindset Matters for Photographers and Freelancers

by Stanley LearyPhotography
Reading Time: 2 minutes

As a freelance photographer and visual storyteller, it’s easy to fall into the trap of thinking we compete for jobs, fight for exposure, and try to be the best. But here’s a thought that changed the game: business is not a finite game with winners and losers. It’s an infinite game where the goal is to keep playing and growing.

This idea comes from Simon Sinek’s concept of the infinite mindset—and it’s especially powerful for photographers, videographers, and other creative freelancers.

1. You’re Not Trying to Win Clients—You’re Building Something That Lasts

In a finite mindset, success looks like closing a deal, getting the biggest paycheck, or booking the biggest name.

But when you think infinitely, the question becomes:

“How do I build a career—and a reputation—that keeps me doing meaningful work for the long haul?”

That shift changes everything: how you price your work, build relationships, and position your brand. You’re not chasing short-term wins. You’re investing in long-term value.

2. Your Real Competition Isn’t Other Creatives—It’s Irrelevance

The freelance world is full of comparison traps. But with an infinite mindset, you stop trying to “beat” others and focus on staying relevant and helpful.

Ask yourself:

  • Am I growing in my craft?
  • Am I better at telling stories today than I was last year?
  • Am I adapting to what my clients need?

That’s the race worth running.

3. Your “Just Cause” Is More Powerful Than Your Portfolio

One of the hallmarks of an infinite mindset is having a Just Cause—a purpose that drives what you do beyond money or recognition.

Mine is simple: helping organizations tell their stories well to serve their communities better.

That mission gives direction to every decision, attracts the right clients, helps me say no to projects that don’t align, and fuels the work I do with nonprofits, ministries, and businesses that are in this for the right reasons.

4. It Reframes Failure

When you’re playing an infinite game, losing a gig or a client isn’t failure. It’s feedback. It’s part of learning. It’s part of becoming more resilient.

Instead of asking, “How did I lose?” try asking, “What did I learn?”

That slight shift creates a whole lot more freedom.

5. You Make Decisions That Prioritize Longevity

A finite mindset says:

“I’ll undercharge just to land this job.”

An infinite mindset says:

“I want to build a business that lasts, with clients who value what I bring to the table.”

That means:

  • Pricing for sustainability
  • Creating repeatable systems
  • Building trust with clients over time

Stop thinking about this month’s income and start building a future.

Final Thought:

I’ve learned that my best work happens when I think long-term—helping clients tell powerful stories, not just for one campaign but to shape their brand for years.

The infinite mindset isn’t about being the best. It’s about getting better and staying in the game.

If you’re a creative professional looking to build a career with purpose, this mindset might be the shift you didn’t know you needed.

Let’s keep playing the game that never ends.

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Be Prepared: What To Do If Your MacBook Pro Has a Meltdown

by Stanley LearyPersonal Stories / Photography
Reading Time: 2 minutes

Well, today didn’t go as planned.

Instead of spending my workday creating stories or editing videos, I fixed my MacBook Pro. Again.

This morning, I opened my laptop and was greeted with a warning: “Your disk is almost full.” Sound familiar? The crazy part? I had about 1.5 TB of free space on my 2TB internal SSD. So what happened?

Something corrupted the “Macintosh HD – Data” volume like last year. It made the system think I only had 5.8 GB of space left, which locked everything up: no saving or updating. I had a machine with storage, but it couldn’t see.

What I Had to Do

Once this happens, there’s only one way out:

  1. Erase the internal drive.
    Yep, all of it. Completely reformat the disk.
  2. Reinstall macOS.
    This part takes a little time, but it’s straightforward.
  3. Restore from a Time Machine backup.
    This is where having a solid backup plan pays off. I had a full-time machine backup on my NAS (Network Attached Storage) device. A NAS is like your own personal cloud—a hard drive (or multiple drives) that connects to your network and lets you store, access, and backup files from any device in your house or studio.

Restoring from Time Machine is smooth, but it’s not fast. Between all the steps—erasing, reinstalling, and restoring —this whole process takes up most of a workday. That’s time I should’ve spent on client projects; that’s billable time I can’t get back.

Lessons Learned (Again)

If you’re a creative or business professional who relies on your MacBook Pro every day, here are a few takeaways:

  • Always have a current backup. I recommend a Time Machine backup to a NAS, external hard drive, or both.
  • Know how to boot into macOS Recovery Mode. Press Command + R during startup.
  • Plan for lost time. Even when you’re backed up, you’ll likely lose an entire day restoring everything and getting your setup back to normal.
  • Consider using Disk Utility regularly to check and repair your drive. It might help you catch an issue before it becomes a disaster.

The Bottom Line

You can’t prevent every issue, but you can be prepared. If this ever happens to you—and trust me, it might—having a reliable backup system could be the difference between a quick recovery and a complete meltdown.

I didn’t lose any files, and that’s a huge win. But I did lose a day of productivity. Hopefully, sharing this saves you from the same.

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