Bird’s Eye View Can Help Marketing

[DJI Air 2s, Mode = Manual, ISO 100, 1/1000, ƒ/2.8, (35mm = 22)]

Storytellers Abroad Workshop Bucharest, Romania Herăști, Giurgiu, Romania

Selfie sticks not only let you get more people in a photo, most everyone like the slightly higher perspective. Just take this principle to a property and you understand why you would like to use an aerial photo of your location.

Chatham’s Greenway Neighborhood [DJI Mavic Air 2, Mode = Normal, ISO 100, 1/30, ƒ/2.8, (35mm = 24)]

In Real Estate aerial photos help you get a perspective of the location of a property and what is around it.

This is me on that day of getting aerial shots of the campus for the school. [photo by Craig Carden]

Back in 2014 I rented a Helicopter to photograph a private high school. That was $600 for an hour. The client then paid for my time on top of that photo shoot.

Shot from Helicopter [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 800, 1/800, ƒ/8, (35mm = 19)]

It took more time waiting on the helicopter and getting in the air than getting my drone up in the air.

There are going to be times that the property on the ground will require you to fly more than 400 feet above the ground. In those cases you will still need to hire a helicopter. FAA rules keep drones at 400 feet above the ground or say a building. There is a 100 feet buffer between the drone limit and the rest of airspace for manned aircraft that cannot fly below 500 feet unless they are landing.

The advantage of having a drone capture images from the Bird’s Eye Perspective is they don’t need to be extremely high above the ground. Actually, you just need to be just above a property to get a good perspective.

St John’s Baptist Church in Connelly Springs, North Carolina. [DJI Mavic Air 2, Mode = Normal, ISO 100, 1/40, ƒ/2.8, (35mm = 24)]

Keeping your drone flights safe and legal is the other part of the “flying smart” equation. Always do your research and due diligence to know and comply with local and federal laws. Before taking to the sky, a FAA Part 107 certified pilot will run through a quick safety checklist and ensure that the aircraft is in tiptop working shape.

Aerial photography is the perfect way to show off the surrounding environment around your property. Why? Because location is everything. And in many industries, location sells.