SOBERING statistics published earlier this month show that the annual rate of suicide in the US has risen by almost 28 per cent between 1999 and 2016.
I believe this is affecting businesses as well as individuals.
Both celebrities Anthony Bourdain and Kate Spade committed suicide this month and has helped to open the can of worms which many people today are experiencing. That topic is depression.
For this topic I believe many of us are experts. Almost everyone will go through events in their lives that cause upheaval and crisis.
Depression causes one to look for relief. Many who are dealing with addiction started with some sort of depression.
I believe in today’s economy I am seeing signs that companies are showing signs of depression.
Today many are trying to be the one man band and do it all. Just look at some of the advertising campaigns which are not so much cohesive as just everywhere.
When you are depressed you are prone to reach for things that give you pleasure, but are not always the best for you. Ask any addict.
We have now gone for just liking a post to loving, laughing, wow, sad and even mad.
We are losing our compasses on how to navigate life. We are now looking to measure what is good or bad based on skewed analytics.
Opioids are primarily used for pain relief, including anesthesia. Many in business reach out for things like an opioid to make them feel better. That person has more followers than us lets hire them. They can make it better. Remember opioid not only can relieve pain it can anesthetize you. I think many in business today are operating in a fog.
Communications departments have moved away from what is a solid story to choosing to use work based on the content providers social media feed of likes and number of followers.
Teaching in college and in workshops I experience more students who feel like they are already good photographers based on their social media likes from friends.
Brandon Stanton, creator of Humans of New York said, “Photography felt like a treasure hunt, and even though I sucked at it, I’d occasionally stumble upon a diamond. And that was enough to keep me wanting more.”
Stanton’s success is based in one simple truth–Everyone Has A Story!
People were drawn to his storytelling and yes this ultimately led to him having a huge following, but he didn’t go out and find someone doing something and copy it. He just went with his interest in the people on the streets of NYC. At first he focused on those who were visually exotic, but slowly he discovered that everyone had a story.
Instead of you trying to find the next “Cool Trend” why not go with storytelling.
Stories allow the listener to learn vicariously and discover lessons seemingly on their own.
Stories make us feel a part of the situation.
Storytelling is tapping into people’s emotions that will help you to influence or persuade them.
Stories build connections between people. Those who tell stories are the ones building strong connections with their audience.
Storytelling is powerful because it engages the entire brain. A story, if broken down into the simplest form, is a connection of cause and effect.
Let me work with you and make your stories visual so that they more engaging.
Give me a call and let’s capture the stories of how your business continues to transform people’s lives. It will lead to more business.