Why Your Business Needs an Image Archive in Today’s Social Media Environment

[Caption: on the far left is Ambassador Andrew Young taking a picture of his long-term friend Jesse Hill Jr, who is honored by Georgia Tech’s Ivan Allen College on Founder’s Day Symposium, paying tribute to Hill’s remarkable life and legacy as a Civil Rights Activist.]

In today’s social media environment, having a solid brand image is essential for any business. However, with the endless scrolling and constant sharing on social media platforms, keeping your brand relevant and in the conversation can be challenging. That’s where an image archive comes in.

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Having a collection of photos and historical events in your archive allows you to showcase your brand’s evolution and participation in current events. In addition, by posting blog posts, social media updates, and electronic newsletters with these images, you can demonstrate how your brand is a part of the current conversation.

Building a solid brand is like building a personal tribe. Just as individuals share photos to establish street cred, businesses can use images to demonstrate their relevance and authenticity. An image archive is a powerful tool to keep your brand at the forefront of your customer’s minds.

By investing in an image archive, your business can benefit from a range of advantages, including improved brand awareness, increased customer loyalty, and improved engagement on social media. So don’t miss out on this powerful branding tool; start building your image archive today.

I recommend PhotoShelter, and here is a link to signup.