Still image is still king in social networking

 
Hotel Avenida Palace, downtown Lisbon, Portugal [Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/90]

I am returning after a week-long Visual Storytelling Workshop in Lisbon, Portugal. While doing the workshop, I started watching how the students were already engaging their audience, and then it hit me—The Still Image is King in Social Networking.

 

You can see how Esther Havens successfully shares a photo and gets more than 86 “LIKES” on Facebook. Note one thing different than most people who share photos—CAPTION!

A short caption with a strong image engages enough people to click on “LIKE,” This doesn’t include all the people who saw the picture and may enjoy it even more, but just don’t click “LIKE.”

 

My friend John Spink, the Atlanta Journal and Constitution photographer, shares a personal photo and adds a small caption. Look at the number of LIKES—73 total.

Again the key to pushing those likes up is a robust photo and good caption that entertains those that follow him.

Another friend Chuck Burton, Associated Press Photographer, shares a photo of his dad. Again please notice the image is interesting, and the caption adds more information making the picture more impact. 68—LIKES.

After talking to the students about how they already have an audience, but just to post strong images with a short caption that tells a small story Amanda Ross, one of the students, started doing this and experienced for the first time her posts taking off with “LIKES.”

 

This screenshot is that post that she shared. WOW, 8,2—LIKES.

Social Networking Tip

People enjoy Social Networking because they enjoy the small snippets to catch up and keep connected. The key to being what Seth Godin calls a sneezer is entertaining. It would help if you kept it brief in the social networking circle. If you want to post longer posts, then you need a blog.

If you want to understand the idea of a sneezer, read Seth Godin’s book Unleashing the Ideavirus.

To show how to make your idea infectious, Seth, in his book, examines what makes a powerful ‘sneezer,’ how ‘hives’ work, and applies the concepts of critical velocity, vector, medium, smoothness, persistence, and amplifiers. As Godin shows, the now-familiar idea of viral marketing is one particular form of Ideavirus marketing. Most businesses will not be able to engage in proper viral marketing, but all can use the Ideavirus approach.

I recommend diving into understanding how social networking operates for successful people. For example, we are no longer living in a world where a marketer can effectively just push their agenda. Instead, it would help if you were interested in creating a following.

Read The Power of Pull, which explains how you must create something of interest for people to pay attention to. Just telling people, they need this is not as effective as creating content that draws them to you.

There is another book I would recommend to those trying to get their work viewed and make them relevant for clients to hire regularly.

Seth Godin wrote another top-seller Tribes:We Need You To Lead Us

“Real leaders don’t care [about receiving credit]. If it’s about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit. There’s no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn’t the point. Change is.”
― Seth Godin, Tribes: We Need You to Lead Us

Most of the photographers I am meeting are wanting to change the world through their photographs. Many of them call their work humanitarian photography.

If you are wanting your images to change the world let the work speak for itself. Share those images and give people something they can digest in a quick glance on Facebook, Twitter, Pinterest, Instagram or whatever social network you choose. The key is the photo, if strong, will stop them and then read your caption.

When people move from “LIKE” to “SHARE” you are now creating change.

What follows after you do this for a while? People will follow you on Twitter and request to friend you on Facebook. If you goal is to get people to follow you then this is where creating a separate page just for your photography can be a good thing. This way you are able to post those images with captions and create a following separate from your close friends.

You can also just share with your friends or the world. Just choose when you post if you want the Public, everyone, or just your friends to see the post.

Why the Still Image is King?

Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets”. The reason for the success of Twitter is the short message. Instagram even in the name communicates that keeping it quick and short will be more successful than a larger post.

Instant Messaging also is successful due to the brevity of the message.

YouTube has grown as well as it’s own social networking platform. My recommendation is to build a following on a project with still images and captions over a period of time that builds up to the release of the video.

Your audience will be more interested in taking the TIME to watch your video if they have an idea about what it is about. Keeping your teaser short is why trailers for movies exist. Think of the still image as quick trailers that will create the audience for the release of your video.

Your audience will more likely stay tuned into the video if they are willing to commit to the time to watch it. If you are successful as a person worth following they will commit to watching it.

Photos from Sintra, Portugal and Moorish Castle

 
Fuji X-E2, 18-55mm, ISO 250, ƒ/13, 1/125

We are having a lot of fun here in Lisbon, Portugal, working on our Storytelling this week. We have taken some breaks like here, where we went out to grab some snacks and, on the way back, stopped and got some photos of the landscape.

Fuji X-E2, 18-55mm, ISO 800, ƒ/13, 1/500

Here two of the students climbed on top of a van to shoot over the chainlink fence.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/5.6, 1/280

Here is one of the pastries we enjoyed while taking a break and learning more about the culture of Lisbon.

Fuji X-E2, 18-55mm, ISO 1250, ƒ/16, 1/500
Fuji X-E2, 18-55mm, ISO 200, ƒ/3.7, 1/1000

Later today, we went over to Sintra, Portugal, where we went to the Moorish Castle. Here are some photos that I took while climbing around the castle.

Fuji X-E2, 55-200mm, ISO 400, ƒ/3.9, 1/850

Some tips I can tell you from our outing are to be sure you have your camera with you all the time and to be ready for those special moments. I took with me on the excursion today the Fuji X-E2, 18-55mm, and the 55-200mm. I also had two extra batteries, and I did need one of them.

Fuji X-E2, 18-55mm, ISO 400, ƒ/3.6, 1/800

Most of the time, I had the 18-55mm camera, which let me shoot semi-wide-angle shots and then some portraits of this lady in front of one of the shops.

Fuji X-E2, 55-200mm, ISO 1000, ƒ/4.4, 1/500

I love using the 55-200mm to pick out some close-up shots of elements around the streets of Sintra, Portugal. You can isolate things from all the clutter of the streets.

I hope you enjoy some of the places we have been with our class on Storytelling this week. Later I hope to share some of the stories the student have put together this week. They are still interviewing people and editing their projects. Stay tuned.

Workshops help calibrate you

 
Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/240

When you participate in a photography workshop, as I am doing this week in Portugal, you can see where you are about others. In addition, workshops help you know if you have mastered a skill and subject.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/110

I am on the subway in Lisbon with one of the other instructors James Dockery. We were taking the class to a location to have some time shooting at night on the street.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/240

Here Jeff Raymond, the leader of the workshop, talks to the students about some of the technical settings on cameras.

A suitable workshop will give you some instruction time on new concepts and then some time to execute them and practice using them.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/300

James Dockery talks to the students about his experience as an ESPN editor. Your instructors need to be people at the top of their field who can teach you something you don’t know and leaders in the industry.

Find a challenging workshop that will stretch you.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/30

Find a workshop to give you access to something you want to photograph. Access to a subject you are interested in will help you get excited and stay engaged.

You are also more likely to take photos that you want to share with your friends. In addition, you will be excited to show people what you learned to do.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/40

You should have fun seeing your instructors show you how to make the most of a situation, as James Dockery did with a lady at the train station in Lisbon. How do you talk to people and engage with them to get a good photograph?

Fuji X-E2, 18-55mm, ISO 6400, ƒ/9, 1/30

What I like the most about this mission’s storytelling workshop is the support we get from one another. Some workshops can belittle you, so pick one where the instructors and others in the class will be encouragers.

We are working on workshops for the rest of the year to give you an opportunity like the one here in Lisbon. So stay tuned as I show you options to sign up to learn and grow this next year.

Time of day can have a significant impact on your photo.

 
Nikon D4, 28-300mm, ISO 800, ƒ/22, 20sec [10:08 pm]

Plan your travel as best you can to make the most of a given location, especially if you want a great photograph that WOWs.

The first photo here is from dusk. Again, the city’s lights are on, giving the image a lot more pop than this photo taken late in the day.

Fuji X-E2, 18-55mm, ISO 500, ƒ/13, 1/500 [7:51 pm]

This morning I woke up and took the exact location early.

Fuji X-E2, 18-55mm, ISO 2000, ƒ/18, 1/500 [8:49 am]

As you can see, the exact location looks quite different at different times of the day.

As a storyteller, which photo best helps you tell the story when you first think of Lisbon, Portugal? By the end of this week of teaching storytelling in Lisbon, Portugal, I might pick a different photo than when I started, but now I have options.

Nikon D4, 28-300mm, ISO 800, ƒ/20, 5sec [10:11 pm]

Here is another perspective from where I was shooting the other photos. Here it is at dusk, and here it is just an hour earlier.

Fuji X-E2, 18-55mm, ISO 2000, ƒ/13, 1/500 [8:59 pm]

I liked the location so much that I made a panoramic of the spot. Click on it to see it larger.

Nikon D4, 14-24mm, ISO 800, ƒ/22, 1.6sec [10:07 pm]

Covering a concert with Fuji X-E2

Fuji X-E2, 18-55mm, ISO 6400, ƒ/5, 1/80

Fujifilm X E-2 Firmware 2.00, XF 55-200mm Firmware 1.11

No Flash

First, you will not be allowed to use a flash in most venues. This is because in theaters, for the most part, if it is a decent venue, then the lighting will look better than what we can do with a flash.

In this wide shot, I captured the performer’s name and the concert tour name on the wall with the singer on stage. In general, I find the super wide shots are seldom unless you are right up on the stage down the front.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/5, 1/200, 57mm

You will most likely be in the audience and away from the stage. So I recommend a longer zoom lens like the Fujinon 55-200mm lens. Even in this photo, I am not as tight as I usually like to shoot. The wide shots, if they have an excellent light setup, can capture that, but the stage lights shift colors for the most part.

White Balance

The biggest mistake you can make shooting a concert is AWB when it comes to color. The stage lighting will be every color you can imagine, but on AWB, your paint when it comes to skin tones will be very rarely on target.

Fuji X-E2, 55-200mm, ISO 2500, ƒ/4.8, 1/200

You can do a few things that give you a good skin tone. For example, I would love to go onto the stage and get a white balance reading using the ExpoDisc, and when the promoters hire me to shoot the concert, this is what I do.

In this case, we had tickets like everyone else in the room. So no way were they going to let me on stage. So this is where some of the presets your camera has will give you a close white balance that will not shift all around due to them changing the color gels on the lights.

There are two places to start. I usually start with the Tungsten setting. In the Quick Menu, it is in the top far right corner and looks like a light bulb. Tungsten is the setting that I used for this concert.

Occasionally the setting is the daylight setting. There are a few occasions where you might find that setting the Kelvin to a color temperature might work. The color temperature for the LED lights tends to be 2,700 to 10,000 range. If you are doing this from your seat, I can tell you a great place to see if your light is close.

Here I am zooming in on the photo.

Zoom in until you see a microphone. Many of the microphones are close to 18% gray. So if the microphone looks good, then you are pretty close.

You must set the color temperature and then leave it through the show. As the lighting guys change the color temperature of the lights to create different moods, will your images be very close to the color they were trying to achieve?

I love the Fujinon XF 55-200mm lens for shooting a concert. I can keep mainly this lens on the camera for most of the shooting and occasionally get some overall shots with a wider lens like the Fujinon XF 18-55mm.

Here are my Quick Menu Settings that I use for the concert:

I am shooting RAW and Fine JPEG for a reason. First, I love to use the Wi-Fi on the Fuji X-E2 and send a few photos while I am shooting to my phone and up to social media like Facebook or Twitter, and you can only do this when you shoot JPEG. Second, I prefer working with a RAW file when I edit in Lightroom, and this is what I want to use later for anything beyond a quick Facebook post.

Here you can see a more detailed setup of my AUTO ISO for the concert. I have the range of ISO 200 to 6400 and the minimum shutter speed of 1/200 selected. The only time the camera will drop below 1/200 is if it is more significant than ISO of 6400 and there still is not enough light; it will go below 1/200. With the first picture on top, the camera dropped to 1/80 to capture the light in the whole theater.

Big Plus of Fuji X-E2

When shooting a concert like this with my Nikon D4, I must shoot a shot and then look at the photo to see if the results are what I am looking for in the final image. I may use the histogram, but the LCD will let me see a good ballpark idea of if the performer’s face is overexposed or not.

With the Fuji X-E2, I see, for the most part, precisely what the final image will look like with the viewfinder since it is an Electronic ViewFinder EVF.

As I look through the viewfinder, I am turning the Exposure Compensation Dial down to -1 EV, and sometimes I was down to -2 EV.

Here are more photos for you with the settings listed below for each image from the concert.

http://www.stanleylearystoryteller.com/SpencerDay/index.html

Photographers you will lose clients

 

Sometimes you will feel like this UNC football player struggling against LSU. Your competition seems to have the upper hand; no matter what you do, nothing seems to be working.

No matter which plays you run, you feel that you have it in for you. But, unfortunately, your competition is taking you down day after day.

You then try to take them out in some way, and they seem to be just beyond your reach, and you cannot catch them at all.

Why the sports analogy?

How many teams this year will have a losing season? How many teams pack it up and get out of the game?

It would help if you acknowledged first that you would lose occasionally. For example, the Super Bowl Champions this year were the Seattle Seahawks. They lost three games last year and were the best team in the league. However, the Super Bowl Champions rarely have a perfect record if they do the year before or after losses.

It would help if you were realistic about how often you lose a client. It happens for a variety of reasons. Most of the reasons you fail a client are often out of your control. You played your best possible game, and the other team had some advantage that day.

Do you have cheerleaders?

One of the best things I have going for me is my family that cheers me on every day. I even have some clients that sell me to their friends, and that helps me get new clients.

Sometimes it is just one person that helps keep you going, but that is what you need. Be sure you have people around you that are your cheerleaders.

Do you have a coach?

Also, it would help if you had a coach. A coach is watching what you are doing and talking to you about your strategy. You can have people cheering you on that want you to succeed, and without the coach to give you a reality check, you will soon disappear from the industry.

Take the time to do like every football team and review the games’ tapes. Then, analyze your actions and see if there is something you can do to improve your game.

Another thing that all sports teams do before playing a team is to analyze their game footage. Remember, those who are beating you all the time know your game. They beat you because they can see your weakness and exploit that with the client.

Did you see the NFL draft?

Last night the NFL teams picked new talent and traded talent off their teams. They have analyzed their weaknesses and are making changes for next season.

This summer, they will have more workouts and refine their team than today.

What are you doing today that you need to stop? What are you not offering your clients that you need to add to your skills?

If you have been through a losing season, this is the time to rebuild. Maybe you need to go to a workshop like the NPPA Multimedia Immersion Workshop, where you learn how to tell stories using audio, video, and stills.

Call me and take a one-day personal workshop on lighting or business practices. A workshop is a capital investment. Like the teams that pay a lot to get the first-round pick, you need to invest in your business, or you may have another losing season.

My Packing Tips For Photographers And Assistants Flying.

My international kit goes into three bags. 1) ThinkTank Airport TakeOff™ Rolling Camera Bag, 2) ThinkTank Urban Disguise® 60, and 3) Travelpro Luggage Crew 9 26-Inch Expandable Rollaboard Suiter Bag [not shown] 

Flying internationally puts stress on the most seasoned photographers. One of the main reasons is preparing for the travel to your location with Murphy’s Law driving your decisions.

Assistants Tip #1

Interior of ThinkTank Airport TakeOff™ Rolling Camera Bag fully packed.

If you are a photo assistant, your priority is keeping track of all the photographer’s gear and packing it precisely how the photographer packed it. Please take photos of the bag to reference it later to repack it.

You may ask why you put it exactly back where you started. A typical photographer will have a lot of little stuff they may use on any job. When the assistant cannot put their hands on it, the photographer will go first to where they last put it.

Photographers Tip #1

Everything you carry should have a home spot—[a home when not in use]. Having a home for gear will help you quickly find it when you need it, and also, when you are packing up to go, you can easily see what is not in place to know you are missing something.

Having a system will help you and every assistant that works for you.

International Travel with Credit Cards

Call your credit card companies before you travel. Let them know what countries you are going to and the travel dates. Connecting with the credit card company will keep your card from being frozen and you not being able to use it while traveling.

I often find that using a credit card gives me the best purchase exchange rate.

Telephone and Data Plans

Contact your provider and find the best plan for your travel. Verizon, for example, has a few different methods to keep you from getting stuck with a high bill.

The most important reason for contacting them is to know the situation rates while not in your home country. You generally want to review phone call rates, Text Rates, and Data rates.

For the most part, you are better off finding a local Wi-Fi, using it, and connecting with family and friends through emails and Skype over phone calls.

I recommend having an auto-email response that lets people know you may take a little longer to respond, and the same goes with a voicemail saying you are in meetings and will respond as soon as possible.

My International Kit

Packing for a road trip or domestic travel is much easier than international travel. However, domestic travel is a piece of cake if you can pack and travel internationally.

I usually travel alone with no assistance when I travel. The type of work clients typically hire me to do is a one-person band operation. I provide stills, video, and audio from my coverages. I am combining these mediums into a package. For example, this is a typical package I might produce on an overseas range.

So, I carry enough gear to do this in the smallest possible way to fly by myself.

I am constantly checking my TravelPro bag. Typically, what I carry in this bag:

  • Clothing that is all wick-away material that can be easily washed in a sink even and air-dried
    • Four shirts
    • Four pants
    • Four sets of underwear/socks
    • Safari hat
    • Windbreaker with a hoodie
  • Toiletries
  • Camera Gear
    • two tripods
    • two small light stands
    • two LED light sources 

I am carrying on the plane my 1) ThinkTank Airport TakeOff™ Rolling Camera Bag and 2)  ThinkTank Urban Disguise® 60. The rolling bag is my carry-on luggage that must meet international standards. The maximum safe size is 45”, in the form of a 22” x 14” x 9” bag. Some airlines allow up to as much as 55”, but most do not. The Airport TakeOff Exterior Dimensions: 14” W x 21” H x 8” D.

Airport Security™ V 2.0 Rolling Camera Bag

When I fly internationally and know an airline like Delta, I will fly with the Airport Security™ V 2.0 Rolling Camera Bag. I can get more gear into this bag. Both rolling bags convert into a backpack, which comes in handy when you are in places where you cannot roll your bag.

The Interior of my Airport Security™ V 2.0 Rolling Camera Bag is fully packed.

While on the plane, my ThinkTank Urban Disguise® 60 carries a lot of stuff, and when I arrive, I change things around to use this as my working bag.

Inside the ThinkTank Urban Disguise® 60

  • MacBook Pro 15”
  • Two exterior hard drives
    • Mirror backup of hard drive
    • Exterior for all images and video
  • Headphones for video, but also to use on the plane
  • iPad 
  • Power cords for
    • Mac
    • iPad
    • Phone
  • Computer peripherals
    •  XQD Card Reader
    • Compact Flash Card Reader

Packing your gear with ThinkTank organizers

Think Tank Cable Management is excellent for all your cables
Think Tank Power House is designed for the Apple line of products to organize those charges and power supplies.
ThinkTank Red Whips come with an organizing bag, but you can buy them individually to keep your cables wrapped.

We often talk about Digital Workflow and think mainly of digital capture to post-production, but just as important is thinking of your entire workflow. For example, researching the airlines and knowing everything about your travel can help you prepare for Murphy’s Law.

Last Tip

Since I have traveled overseas, I have always visited the U.S. Customs office and registered my gear using the CBP Form 4457. CBP Form 4457 records personal items before you travel abroad to clear customs quickly when you bring those personal effects back to the United States. CBP Form 4457 shows that you had the things before leaving the U.S., allowing a duty-free re-entry back to the U.S. Items may include watches, laptop computers, or firearms  – those with serial numbers or other unique permanent markings and other descriptions.

I have never had to use or show this form, but I always fill one out for the sole reason that Murphy’s Law exists.

Remember Murphy’s Law states: Anything that can go wrong will go wrong. So be prepared.

Here is a quick video showing how I pack for carry-on when traveling internationally.

Fuijifilm X-E2 firmware upgrade 2.00 is major for me

 
Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.4, 1/55

The firmware update Ver. 2.00 from Ver. 1.20 has made a massive difference in my experience when it comes to focusing. While nowhere in the information about the changes is the focusing improvement mentioned, I noticed considerably better performance.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.8, 1/150

Frankly, I was getting quite frustrated with the camera when it came to focusing, which was then screwing up my ability to capture “the moment.” Last night at my daughter’s Spring Orchestra concert, I could grab moments like the peak consistently when the conductor had their arms up and where I could capture what reads much more accessible than where you cannot see her arms.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/5, 1/200

The upgraded information said:

The firmware will shorten the display lag** for X-E2’s Electronic Viewfinder (EVF) to less than 1/10 compared to that of the current firmware to the world’s fastest 0.005 seconds for ultimate performance which has been invented as Real Time Viewfinder, featured in X-T1. Also it enhances the frame rate of the viewfinder and the highest frame rate is maintained even in low light conditions or night-time photography, providing smooth live view images through the lens.

My experience before the firmware upgrade was a great deal of focus hunting to lock in on a focus point.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.8, 1/550

The camera would take the photo, and then when I would press the shutter again, keeping the same composition and just wanting a second photo, the camera would hunt again to lock in on the focus point. Now the camera was no longer hunting, and the moments were much easier to obtain.

Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.7, 1/180

The framerate was impacting my focus, and I didn’t know this was the problem. However, now I cannot see a good reason to buy the X-T1 since I purchased it to have a smaller profile, which meets that standard.

Fuji is doing what other manufacturers are afraid to do because the other manufacturers fear a loss in sales. For the most part, the firmware upgrade makes the differences between the X-T1 and X-E2 minor and makes me want another X-E2.

The biggest mistake made by photographers

 

My most challenging assignments are the most personal ones to cover for our family. So while I want to sit back and enjoy myself, I also want to record these milestones in our family life.

When I arrive to cover an event, I often set up strobes to ensure I get good light on the people’s faces. For this event, I set up two strobes off to the sides to be sure the speakers had a good morning.

I took this photo without the flashes going off, so I have circled where they are in the room. The flash on the left is the Nikon SB-800, and the one on the right is my Nikon SB-900.

They are both on the Pocketwizard TT5. I use Manfrotto 5001B Nano Black Light Stand – 6.2′ (1.9m)I chose this light stand because of how small it folds up [19.3″ (49cm)] for easy travel through airports. To connect the Pocketwizard TT5 to the light stand, I am using Interfit Metal Umbrella Bracket with an Adjustable Flash Shoe.

To trigger the flashes, I am using the Pocketwizard TT1 with the AC3 to control the flash output on the TTL setting. This way, the camera sensor helps determine the flash output of the flashes.

I guess this involves pulling out the camera and shooting some available light photos or even using an on-camera flash. I want the images to look great, not just usable. I am documenting the most critical events in our family history. My family will cherish these photos much more than if I had great pictures of the President of the United States.

What is the biggest mistake made by photographers? Photographers often put more effort into covering events for clients and not enough into their own families. What is the most important?

While your clients will pay the bills, your friends and family events are the ones that help in making them rememberable.

Do you know what happens when you do this consistently? Your clients also get your best coverage—you are treating them as family. Every business should do the same thing for their families, treating them with your best efforts.

Graduation is an event, so what’s the story?

 

If, after four or more years of high school or college, this is the photo you pull the camera out for and then put it away, you will be sorely disappointed.

We often put too much emphasis on the event and not enough on the story. For example, the level of college graduation starts long ago many times. There are many ways to tell the story, but the celebration story can be a series of images that at least capture more than one moment.

Most of the caps stay on the floor when all the hats are thrown in the air at a military school at the end of graduation. But caps are everywhere because those students are tired of wearing their covers.

My daughter wanted to have her brother’s hat from The Citadel. But, unfortunately, we couldn’t find the cap at all. We looked and looked. What we thought might be two or three minutes turned into a lot more time.

When my stepson asked his younger sister what she was doing, he just walked across the floor, found his hat, and gave it to his sister in less than a minute.

The search for the cap was one of the many stories we had throughout the weekend.

We took family photos to show we were all there for the big day. We were all excited that our son had graduated.

Here he is with one of his best friends in school. We remember him coming home and asking what it is with New Jersey. Well, his mother is from there, and I also went to junior and high school there.

As you can see, there is another story of another relationship I was capturing that weekend. So hopefully, you see that sometimes you need some words with the pictures to complete the level.

The Long Gray Line—Pat Conroy wrote about his experiences at The Citadel and being part of the Long Gray Line. The Long Gray Line refers to the men and women who have graduated from the South Carolina Corps of Cadets. Seniors march single file across Summerall Field in their final parade as cadets.

While not a story, I did put the photos together in a slide show for us to remember the weekend events.

http://www.stanleylearystoryteller.com/citadel2011grad/_files/iframe.html
I believe a series of images will do better than one photo to capture the event more completely. Maybe you can interview your graduate on video and combine this with pictures of their time at college, and if you catch why they came to this college and what they learned from the experience, you will have a story.

You could also put this together in a book. We did this with our son when he graduated from high school.

You can take a photo or try to capture the story through a series of images. I hope you see that the picture of the back of the head of a graduate pales as compared to the complete package.

What’s The Lighthouse for your career?

Fujifilm X-E2, 18-55mm, ISO 6400, ƒ/3.6, 1/300

The two primary purposes of a lighthouse are to serve as a navigational aid and to warn boats of dangerous areas. It is like a traffic sign on the sea.

When you are at sea and trying to find your port, having a lighthouse to help guide you will improve the success of locating your destination.

Nikon D4, 28-300mm, ISO 3200, ƒ/5.6, 1/8000

What can a photographer use as a lighthouse to help them navigate their career?

First, you must know what you want to do with your photography. Who has the job that you want to do? That is the best question to start with on your journey.

You may be like millions of photographers who want to work for National Geographic Magazine. The good thing about picking somewhere like this is you can meet those photographers. Most of them teach classes and workshops where you can pay to pick their brain.

I know this because I did just that in the 1980s. Then, I studied with Steve McCurry at the Maine Photographic Workshops in Rockport, Maine. Steve looked at everyone’s work in our class and would answer any of our questions during our week with him.

The best part was he told us about his career path. I quickly learned that one couldn’t just duplicate those paths taken by previous photographers. For example, he crossed over illegally into Afghanistan to get the lady’s photo on the cover of National Geographic Magazine. He sent his Kodachrome film to his sister, a school teacher, to send on to the magazine. Before this, he worked at a small newspaper for a few years.

During my time with Steve McCurry and other photographers like Don Rutledge, I soon learned there were things I needed to master to move my career along a path to success.

List of things one must master

  1. Master your Camera
  2. Master digital workflow
  3. Master Visual Composition
  4. Master Lighting
  5. Become an “EXPERT” in your subject
  6. Know your audience
  7. Create “UNIQUE” images

Master your Camera—This takes a while to be indeed able to pick up your camera and make it do what you want it to do for you. Mastering is the same as one who will be able to sit down at a concert piano and play whatever music there is to play. I found with most photographers; this will take around five years.

Master Digital Workflow—This is everything that comes after capturing the image for the client. We often refer to this as post-processing. During post-processing, you understand the color space you are working in and what color space you are delivering your images for usage. Post is where you can take the well-exposed pictures you captured and then maximize the dynamic range for the outlet.

Master Visual Composition—This is where you can capture moments that communicate the mood and message you intended to capture.

Master Lighting—First, you must recognize good light and be able to capture it. Mastering light is where you are putting yourself in the position to capture the best images of a subject. For example, you are planning your shoot to take advantage of the natural daylight that will show off the issue in the best possible way to capture the mood and message you wanted. Second, you know how to use artificial light to enhance the scene to create those moods and messaging the way you intended, not just how it looks.

Become an “EXPERT” on the Subject—This is the most crucial aspect on the list that can help set you apart from any other photographer. I went on to seminary to get an advanced degree in my subject matter to help me separate my knowledge of religion from that of many of my other photographer friends who enjoyed covering religion. In addition, after following and working at Georgia Tech for more than ten years, I knew the campus better than anyone. My experience helped me for covering sports, the classroom, and research.

Know Your Audience—In business, we talk about SUPPLY and DEMAND. While you may have a lot of great images, the thing that will determine you are putting food on the table and a roof over your head is DEMAND. What is your audience interested in about the subject? Just like a good writer knows their audience’s reading level, so their writing for that audience, a photographer must understand enough about the audience to know how to engage them. Going off to war and photographing the grotesque can be a significant mistake. You may need to filter how you cover the battle to prevent your audience from viewing the images.

Create “UNIQUE” images—If the people you are going to approach to buy your work could have shot the same idea, what good are you to them? You need to surprise them in some way with images that they would not have taken themselves. Maybe the only difference is how you light something, and sometimes it may be a pretty elaborate remote camera that lets you get a photo that is impossible without the special gear. Remember to supply images that not everyone could easily do if they were there.

The reality is that it takes quite a bit more than talent alone. Talent is only a tiny part of the equation. Tenacity, the ability to handle severe rejection, perseverance, and a good team get you to the next level.

It would help if you had others look at your work and help give you honest feedback.

When it comes to a successful career, other things for consideration: are your look, attitude, personality, style of photography, fan base, tear sheets, that specific intangible X factor, and most importantly, that undeniable outstanding portfolio.

People say that “practice makes perfect,” but in reality, that statement is incorrect — it should state that “perfect practice makes perfect.” Perfect practice is a form of rehearsal during which you remain cognizant and analyze what you are doing. For instance, are you delving into bad habits?

The more intentional you are in acquiring the skills necessary to capture the subject you are becoming an expert in will help set you up to have a lifelong career as a professional photographer possibly. Of course, it would help if you committed to pouring your life into this career.

16 Travel Mistakes Made By Photographers

Don’t make these common mistakes when traveling for vacation this year. They are in no particular order, but here to ensure you are ready for travel abroad.

1. Forget you need a Passport—When traveling abroad, you need a current and up-to-date passport. It takes 4 to 6 weeks to get a passport by standard processing, and you need to allow the six weeks, so you have plenty of time.

2. Travel without a Visa—According to the “Henley Visa Restrictions Index 2013,” holders of a United States passport can visit 172 countries and territories visa-free or with a visa on arrival, and the United States is currently ranked 2nd (tied with Germany, Denmark, and Luxembourg) in terms of travel freedom. However, there are 196 countries, so you need to check to see if you need a visa to travel.

3. Forget an AC Plug converter—There are many variations of plug and socket types around the world. If you fail to plan, you might have difficulty charging your devices. Check the voltage requirements for the desired country and bring a power converter, if necessary.

4. No Phone Plan—Your phone may work fine overseas, but you will be surprised at your bill when you get back. Check with your provider to get the best rate for phone and data while traveling abroad. Type frequently used the telephone, emergency contact, hotel, and transportation numbers on the phone and saved them in the phone’s address book. Make sure to enter the telephone numbers using the international dialing format. For example, when calling the US, use the prefix “+011” followed by the area code and telephone number because calls made abroad will initiate from the local phone carrier.

5. Delay buying airfare and other transportation—I often see this as a mistake by many travelers. Waiting is apparent at car rental counters. You can save by preplanning, booking, and sometimes paying for the rental car early. Let go of brand names when looking. For example, Sixt’s, a German rental, was renting a Mercedes C-class for $38.81 a day in late May at Sixt’s Orlando airport. Compare this to Hertz, for the exact dates were $50.57 daily for a Kia Rio or similar economy car. Often you can find deals way out on international travel. You can also set up alerts on some travel websites to tell when prices drop. Register those places you want to go far in advance and then get an email alert when a special comes along.

6. No Travel Insurance—You need to consider medical, Emergency Evacuation, Travel [flights, hotels, etc.], and baggage. If you get seriously hurt and need to evacuate due to a fall, car wreck, and so on, this could cost $25,000 or more. Check with your health insurance also about travel out of the country. One of my friends was in a hurricane in southern Mexico, and they feared not making it out.

7. Failure to do research on your destination—I see so often that the consequences can be all over the map from the lack of planning. If you are going to Hungary, for example, you will be arrested if you take photos of anyone in public without first getting their permission. This law just went into effect. Knowing this upfront may make you decide to travel to another location.

Convertible wick away pants

8. Failure to plan for the weather—While I had packed a coat when I went to Kona, Hawaii, I left it in my main hotel room in Kona when I drove around the Island to Volcano National Park. As a result, I had to go and buy some long sleeve shirts to wear in the cold, wet rain. Finding a coat in Hawaii isn’t easy on Sundays when all the shops are closed.

9. Inadequate clothing—When traveling, you don’t always have the luxury of time to wash clothes. You can also find yourself in torrential rain and soaked. Getting those items dry before your next day of travel can be a problem. I highly recommend clothing made of wicking, which will pull moisture away from the skin, keeping you more relaxed, but also some synthetic wicking clothing dries very fast. In addition, I recommend layering clothing when traveling. Two thin layers can be warmer yet lighter than one thick layer because the air trapped between layers serves as thermal insulation.

10. Poor footwear—I am surprised at how many times I see people in flip-flops in places where hiking gear is necessary. Looking fashionable is not as important as feeling comfortable when you are on your feet all day for many days on vacation. I recommend Clark’s Wave Walker Shoes. They make a variety of styles for men and women.

Photography Mistakes

11. Under shoot—I hear way too many people thinking that they took a lot of photos when they just took a picture of each place they saw. You spent all this money to get somewhere; there is no additional expense with digital to make a few thousand photos versus a couple hundred—except maybe a $30 to $50 memory card. Your trip may cost you more than a few thousand dollars, and when you return, your photos are the only thing you have to remember about the journey into your retirement. Most people will experience a memory that diminishes as we get older—so take pictures to help preserve those memories.

12. Don’t bring extra batteries or memory cards—You planned for years, and then you are where you dreamed of being, and your camera is dead because your battery died. Also, you will use your camera more than usual when you travel. So while you have never experienced your camera dying on you, it can and will die on a vacation of a lifetime. Also, buy a few extra memory cards. Rather than bringing a computer, it is much easier to carry a few memory cards rather than getting a laptop.

13. Carry too much or too little gear—I have done both in my travels. Gear problem is where your lack of research on your destination will impact your shooting. A great example is thinking you need to go and buy an 800mm ƒ/5.6 lens for your African Animal Safari trip. Once you get there, the tour guides take you out on open vehicles where for the most part, you are so close you could use your 50mm lens to get the shot. You can also go on a bird-watching tour, and your iPhone will not let you see the photo clearly and close enough in a tree. What about flash, or will you go somewhere where flash isn’t allowed? You may need a camera with a high ISO to get those photos.

14. Too big of the camera—Even if you are a teenager carrying your gear all day for a week or more, sightseeing can injure your back. Be sure that the equipment you bring will be something you don’t mind carrying around with you all the time.

15. Not ready for special situations—If you go to Charleston, SC, and get up early to cover The Citadel Summerall Guards performing on a Saturday morning in the late spring or early fall, you will be dealing with condensation on your lens. I carry a Fog Eliminator cloth for my camera lenses. Leaving a hotel or car with air conditioning and stepping out in Charleston’s high humidity will take 10 to 15 minutes for your camera to stop fogging up. Maybe you are going to a rainforest for a few days. Moisture can destroy your electronics. Make plans to keep your gear dry.

16. Cultural and location mistakes—Too many people do not take the time to read about where they are going. They may find that in their research, they want to be sure to go to a specific location and find out how to avoid security issues. Too many people have stolen things because they are identifiable as tourists and become a target. Those who do their research will be better prepared to avoid these mistakes. Also, even simple things like hand gestures in one culture can mean something different in another, so you must do your best to prepare.

It isn’t accessible to over-prepare, but it is straightforward to under-prepare for your travel. Is it going somewhere soon for a vacation? I hope this inspires you to take the necessary steps to make your trip a lifetime trip.