Category: Photography

Found my Kodak Master Photoguide

by Stanley LearyPhotography

I found this in the drawer today, and it took me down memory lane. What is it, you might ask?

While this Kodak Master Photoguide has been gathering dust, its contents are burned into my brain from years of repeatedly using it to help me learn the principles of photography.

Here is what is on the first page of the book to tell you how to use it and what I did:

You can carry this Photoguide when you take pictures so that it will be handy. It’s the right size for your pocket, purse, or camera bag. The Master Photoguide contains a great deal of information that is usually found in photo books in compact form. You’ll find it helpful whether or not you have an exposure meter or an automatic camera. This Photoguide will help you set your camera for the correct exposure, select filters, use supplementary lenses for close-ups, determine depth of field, and much more.
In addition, the Photoguide is especially helpful for planning purposes, as it shows you the photographic requirements for the pictures you want to take in advance.

The “Sunny 16 Rule” is on the Daylight Exposure Dial. I often used this dial because my earliest camera had no meter. You lined up your ISO with one of these:

  • Daylight or Hazy Sun
    • On light sand or snow
    • Average
  • Weak, Hazy Sun
  • Cloudy Bright
  • Heavy Overcast
  • Open Shade

On light sand or snow, dial your ISO, and the corresponding ƒ/16 would be the exposure. The shutter speed would be the closest to 1/ISO. 

 

I often pull this little book out when planning a new adventure, find the tap, and flip to the page. The text says, “The Photoguide is especially helpful for planning purposes.”  

Click on the photo to see it larger.

Click on the photo above to see the existing light choices.

Click on the photo to see it larger.

The little book even helped you figure out your depth of field. Say you were to put a lens on the backboard in a basketball game. What ƒ-the number will you need to be sure the rim to the player’s faces is in focus. The calculator for depth of field would help you in planning. Back then, you would have to buy the proper ISO film for such a situation. The Kodak book helped you preplan.

Even planning on doing some macro work with extension tubes or bellows would help you figure out the proper exposure. We couldn’t take the photo and adjust it immediately. Instead, you would have to process the film and then see the results.

For those of you starting, you need to know that most of us had to work at understanding the principles because the learning curve with film was longer over time. You didn’t click and look at an LCD to see your results. Sometimes, it would be weeks after you returned from traveling for coverage for a month or so on the road.

While this book is less necessary in the photographer’s bag, it is still relevant for those who want to see the principles of exposure on a dial. It is also great for planning what you might need for your next assignment.

The best part is this book was like a cheat sheet for photography.

Fuji X-E2 helped me to capture memories in Hawaii

by Stanley LearyPhotography
 
Fuji X-E2, 18-55mm, ISO 1600, ƒ/3.2, 1/500

Back in June this year, I was in Hawaii teaching 30+ students who were going to travel the world using photography as a way to engage with people.

I had my Fuji X-E2 on me at all times. The Fuji X-E2 helped me to capture moments like this when, on the last night of the classes before they departed for Panama, Turkey, and Thailand, they captured moments with each other.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/500

While I also own the Fuji XF 55-200mm, I found many times that the 18-55mm inside was a long enough lens for many situations.

Fuji X-E2, 55-200mm, ISO 3200, ƒ/4.4, 1/500

I used the Fuji XF 55-200mm when I needed the longer lens as here with the people on the stage.

Fuji X-E2, 55-200mm, ISO 200, ƒ/5.6, 1/500

I also used it to compress the scene here in Kona, Hawaii. I love using the lenses with the OIS turned on because I usually hand-held these when making most photos.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/3.6, 1/210

The dynamic range of the sensor is also excellent. Here you can see that the people are well exposed, but the curtains and the TV are good exposure. I was able to hold the details from the highlights to the shadows.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/6

This moment was my favorite photo from my entire trip. Getting this photo is just not going to happen with your smartphone. Again I am holding together from the exceptionally bright screens of the computers to the shadows of the chairs where they are sitting.

I love the Fuji X-E2 because it is small enough, yet I am not giving up the ability in low light that many other cameras do that are this small.

Shooting scenics on dirt roads out of moving Toyota Land Cruiser

by Stanley LearyPhotography
 
Fuji X-E2, Fujinon XF 18-55mm, ISO 400, ƒ/4, 1/1700

While in Honduras, I spent a long time in a Toyota Land Cruiser on dirt roads feeling like a bobblehead doll.

Fuji X-E2, Fujinon XF 18-55mm, ISO 2500, ƒ/7.1, 1/500–Raindrops got on the lens.

We would be on dirt roads like this one for a couple of hours at a time.

I was in the front seat riding shotgun because I was 6’2″, and the others were much smaller in the back seat. The others had been here many times before and were astonished that I was getting any usable pictures. They had terrible experiences in these situations.

So how was I able to get sharp photos?

Fuji X-E2, Fujinon XF 18-55mm, ISO 1250, ƒ/7.1, 1/500

How I did it

1) Image Stabilization

I was shooting with my Fuji X-E2 camera and 18-55mm lens, which has integrated four-stop image stabilization that helps to minimize the appearance of camera shake normally inherent to low-light conditions and with longer focal lengths. The image stabilization made a huge difference and allowed me to use technology to compensate for my tossing around like a rag doll in the Land Cruiser.

2) Shutter-Speed

When you choose the Auto ISO on the camera, the camera automatically selects a sensitivity between the default and maximum values. Sensitivity is only raised above the default value if the shutter speed required for optimal exposure is slower than the value selected for MIN. SHUTTER SPEED.

Suppose the value selected for DEFAULT SENSITIVITY is higher than that chosen for MAX. The DEFAULT SENSITIVITY setting to the value specified for MAX. SENSITIVITY.

The camera may select shutter speeds slower than MIN. SHUTTER SPEED if pictures would still underexposing at the chosen value for MAX. SENSITIVITY.

I have set my AUTO ISO range of 200 to 6400. The one thing I do go to change regularly is the minimum shutter speed. I have it set for 1/500 when taking the photos from the moving vehicle.

Looking at the captions, you will notice that sometimes the camera would go even faster than 1/500. That is because I was in Aperture Priority and chose a ƒ-stop that bumped the shutter speed up.

I could have stayed in AUTO ISO and just gone manual, and the camera would then let me choose any shutter speed and aperture and adjust the ISO for a good exposure.

Fuji X-E2, Fujinon XF 18-55mm, ISO 800, ƒ/9, 1/500

 

3) Hold the Camera Steady

Do your best to hold the camera still. I tried not to rest my arms on the window but to float, so the camera bounced as hard as we hit a bump.

4) Depth-of-field

In general, you will not be close to subjects, so shallow depth-of-field is not a significant concern, but I recommend capturing the sweeping landscape to shoot high aperture as I did on some of these photos. 

In the first photo, I shoot at ƒ/4, and some pictures ƒ/10. So experiment and be sure you are not shooting at such a large aperture that your shutter speed goes down. 

5) Roll down the window

I see many people trying to shoot through glass, and sometimes you have no choice. If you can roll down the window or slide it open, do so. The glass will degrade your photos’ colors, saturation, and sharpness.

Fuji X-E2, Fujinon XF 18-55mm, ISO 1250, ƒ/10, 1/500

 

This would be difficult to do with your camera phone since most come with no controls such as shutter speed or aperture. Camera defaults will give you poor results, which is why you need to learn how to use your camera to adjust it to maximize it for each situation.

Honduras in Context

by Stanley LearyPhotography
 
Nikon D4, 14-24mm, ISO 10000, ƒ/5, 1/100

This young Honduran teen is hanging just outside the door and watching the leader for Young Life lead the group of youth. Michael Aguilar and his wife, Daniela Perez, lead the Young Life program. They have only been in Honduras for less than five months from Nicaragua.

I love this photo because it symbolizes a new youth program where they have many teens peering in from outside and not sure about if they want to join or not.

I learned this technique from Don Rutledge.

Nikon D4, 14-24mm, ISO 400, ƒ/6.3, 1/100

Here I am showing one of Honduras Outreach Inc’s schools at Agalta Valley, Olancho, Honduras. Again, I stepped back with the 14mm lens to capture the two classrooms going on simultaneously and help the audience see how they teach in an open-air building.

Nikon D4, 14-24mm, ISO 500, ƒ/9, 1/100

Here I chose to shoot through a window and a door rather than just two doors. Again, I am trying to place these students in these photos in context.

Nikon D4, 28-300mm, ISO 280, ƒ/5.6, 1/100

Here is a photo of Ubaldo Ponce teaching how to rope cattle. He is also one of the drivers for the Honduras Outreach program.

See how I am not using left and suitable composition elements to show the context, but now a front to back where the cattle help show what Ubaldo is doing.

Nikon D4, 28-300mm, ISO 5600, ƒ/6.3, 1/250

 While this photo is a little tighter shot, it, too, has some context. You see the girl in the background watching the other girls at the board. Hey, I want to know if she is impressed, cheating, or what?

Nikon D4, 28-300mm, ISO 5600, ƒ/6.3, 1/250

 Here you can see another girl in the classroom working. I love the expression of her sounding out what she is reading. I also like the repetition of her classmates behind her in the class.

Nikon D4, 28-300mm, ISO 7200, ƒ/5.6, 1/250

This little boy was sitting so still and behaving himself while we waited for more than 2 hours for a program to start. I love his expression.

Now here, I didn’t give you many contexts in the photograph. You don’t need it in every picture, which would be a problem if you did. Mix it up.

WHY? is the key to great storytelling photos

by Stanley LearyPhotography

Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/6

Great Photos Often Ask WHY?

Looking at the photo above, I want to know what they are doing. The more critical question is: WHY?

My mentor, Don Rutledge, talked about how photographers must approach their work like a child, asking, “Why is the sky blue?”

I have written a few times on this blog about the importance of WHY.

When I meet photography students, I like to ask what interests them other than photography. I am asking this because when I look at their portfolios, none of the photos have a passion in them. I don’t feel the photos.

We choose what we are going to photograph. If you understand WHY you like to photograph something, you are understanding what is the core emotional connection between a subject and the audience.

I recommend watching this TED talk by Simon Sinek on the importance of WHY

I like the simplicity of understanding and reversing our usual way of talking. Getting to the heart of the matter is what he is saying.

When I meet those college students, they often tell me what they like to do and how they like to do it, but they seldom tell me WHY.

This key to not just storytelling is at the core of finding the PURPOSE in your life. Once you understand why you like to do something, it is much easier to chart the course for the rest of your life.

Key to a successful story:

  • Why should the audience care?
  • Why does this matter to the subject?
  • Why does it matter to you?

Here is the Law of Diffusion and Innovation that Simon Sinek talks about in the video

Click on the image to see a more extensive and to read more. Here is a link

Photographer, are you well suited and prepared for business?

by Stanley Learybusiness / Photography
 
Nikon D4,  Sigma 120-300mm f/2.8 DG OS HSM, Sigma 2x EX DG APO Autofocus Teleconverter, ISO 500, ƒ/5.6, 1/2000

These football players know the play; what’s the goal, and their competition. Are you this focused on your business?

Metaphors

A metaphor is a great way to get our heads around something we must work on. Now the bible uses a lot of metaphors. I think today’s football is very similar to the metaphor used in Ephesians 6:11, where Paul writes, “Put on all the armor that God gives so that you can defend yourself…”

Nikon D4,  Sigma 120-300mm f/2.8 DG OS HSM, Sigma 2x EX DG APO Autofocus Teleconverter, ISO 500, ƒ/5.6, 1/2000

Defense 

Today in football, you will notice that more than ever, the defense isn’t just trying to bring down the guy with the ball—they are trying to strip and turn it into a fumble.

Today you must be gripping the football with everything you got, or your competition will turn your big play into their big play.

You need to know your core values for your business and hold on to them just as if you were having others trying to make you fumble.

Nikon D4,  Sigma 120-300mm f/2.8 DG OS HSM, Sigma 2x EX DG APO Autofocus Teleconverter, ISO 1000, ƒ/5.6, 1/2000

Offense

You can break free of your competition and reach your goals daily—if you execute the plays you practiced repeatedly.

Worthy Opponents

Your competition isn’t your “enemy.” These are your colleagues. Like the NFL or MLB, you can get traded and play on their team the following week.

What you will notice is a worthy opponent makes you better. You also appreciate winning more when you have a worthy opponent than with no competition.

Questions for you

  • What is my goal?
  • Who are the players? Who is my client, and who is my competition?
  • What is my weakness that my competition is reaching for and trying to make me fumble?
  • What are the weaknesses of my competition?
  • Why should a client pick me when they have other choices?
  • What kind of preparation should I be doing now? Just like athletes train and watch game films to prepare for game day, is there something I can do to prepare?
  • Who is my coach?
  • Who is my trainer?
  • During my off-season, what am I doing to transform myself to be even better?

Business Tips from Truett Cathy for Photographers

by Stanley Learybusiness / Photography
Truett Cathy promoted his book “How did you do it, Truett?”

Shortly after making this photo of Truett Cathy, Chick-fil-A put me on retainer. For the past eleven years, I have had the privilege to work with such a wonderful organization.

I have learned a great deal from Truett Cathy, and here are some tips for you.

Truett Cathy, the founder of Chick-fil-A, had a Bible verse he used as a compass for his life.

Proverbs 22:1 — “A good name is rather to be chosen than great riches and loving favor than silver and gold.” [King James Version (KJV)]

Here is a more modern translation from The Voice that I prefer, “A good reputation is preferable to riches, and the approval of others is better than precious silver or gold.”

Every time I was around Truett, I was inspired and entertained. He loved to have fun as hard as he worked.

Here are some quotes from Truett that I think every business person should adopt and would make them more successful.

“Fall in love with your work, and you’ll never have to work a day in your life.”

Truett would follow up with this comment: If you are not having fun, then you are not doing something right.

One of the keys to understanding this principle is learning the difference between GIVING and GETTING.

Too many people are focused on themselves. It’s not all about you. Once you understand this, it is easier to experience the joy of life.

“My riches are my family and my foster children. I try to store any material wealth in my hand, not my heart, so I always feel free to give it away when the opportunity arises.” 

Being around Truett, you see he was very frugal, and when he did spend money, he often got a great deal. I heard more stories about a great deal Truett would get, and I was always impressed.

“Nearly every moment of every day, we have the opportunity to give something to someone else—our time, love, resources. I had always found more joy in giving when I did not expect anything in return.”

No strings attached was the way Truett operated. He was the first to put a restaurant into a mall, and to get people aware of his Chick-fil-A sandwich; he gave away free samples.

 

If you met Truett, you most likely were given a BOG—Be Our Guest card. All you had to do was go to a Chick-fil-A restaurant and provide them with the card, and they gave you a sandwich. You don’t have to buy anything to get it.

“My business grew on my understanding that customers are always looking for somebody who is dependable and polite and will take care of them.”

Every day, Chick-fil-a checks to see that their standards for food preparation are at the highest they can be. First, they hire consultants to come into their restaurants and measure the operational side of the business. Then, they look for ways to improve the experience for the customer and cut waste.

Chick-fil-A has a training program that helps train and retrain everyone to keep the customer always first.

“Many of the unexpected opportunities we encounter are small but significant.”

Words are carefully analyzed so that the customer feels appreciated. Truett Cathy trained the entire workforce that when someone says thank you, the proper response is “My Pleasure.” I learned more about this little phrase through the years.

Many respond with “No Problem” when someone says “Thank You.” I began to understand that “No Problem” communicates that this is not my job, but I did it anyway. However, “My Pleasure” expresses that it is my job and I love to help you.

“Looking back, I can see that I had been preparing to open the first Chick-fil-A restaurant for twenty-one years.”

Truett started the Dwarf House in Hapeville, GA, back in 1946. He expanded to two restaurants, but the second one burned down one day. He started the restaurant with his brother Ben, but two years into their business Ben died in a plane crash.

Later the original Dwarf House had a fire, and Truett made all the repairs over the weekend and kept on going.

“Sometimes success is disguised as hard work.”

 
As you can see, there were many opportunities for Truett to give up and do something else.
 
Many of my photographer colleagues are going through some tough times. But, besides winning the lottery, hard work is the only other way to succeed.
 
“One of the most meaningful truisms I have learned about leadership is that it’s all about action.”
 

I have talked to many struggling photographers, and the most common thing I hear from them is I know what I should do, but I don’t get around to doing it.

Truett learned his work ethic from his mother. Truett teared up during an interview. The person interviewing Truett asked if he was OK. Truett said he just realized that he only saw his mother’s eyes closed when she was in the coffin.

While Truett worked very hard, we will most likely remember him for the blue signs for Chick-fil-A on the highways, which also say, “Closed on Sunday.”

“Businesses are not dishonest or greedy; people are. Thus, a successful or not business is merely a reflection of the character of its leadership.”

Years ago, one magazine wrote about the success of Chick-fil-A, making about 1.5 Billion that year. They said closing on Sunday left half a billion dollars on the table. When someone asked Truett about it, he disagreed.

Truett believed by giving all his employees one day a week off; they worked harder those six days. The restaurants that never close drain their employees. They need a day of rest to be with their families and attend church if they choose.

“Why would I retire from something I enjoy doing? I can hardly wait to get here.”

Truett was in his forties when he invented the Chicken Sandwich. He was 46 when the first Chick-fil-A restaurant opened in Greenbriar Mall.

Truett was 52, the same age I am, when he started Team Member Scholarship Program and was 63 when he began the WinShape foundation.

At 92, Truett was still working and opened Truett’s Luau in Fayetteville, GA. A new menu, a new concept, and a new restaurant were what he created.

Truett passed the baton to his son Dan when Truett was 92 years old. This past Monday, Truett Cathy passed away at the age of 93.

Here are a few more quotes for you from Truett:

Like wealth, poverty also has the power to build us up and make us appreciate what we have, or it can break our spirits. 

By ‘staying small,’ we also remain sensitive to the needs of others around us. 

As long as you are being kind to your customers, why not be kind to each other? 

I realized the importance of doing a job and doing it right, pleasing your customers, and enjoying what you’re doing. 

I worked hard for a C, but I had to work. I find that the most successful people are C students. 

I say C students rule the world cause I was in that category; I didn’t get to go to college because I was drafted when I finished, soon after I finished high school. 

More tips from Truett

Eleven Dos and Don’ts of Proven Entrepreneurial Success by S. Truett Cathy

Importance of signature in emails

by Stanley LearyPhotography

Most email programs let you create a signature that, by default, will put all the essential information people need to stay in touch with you at the bottom of the email.

Important content for a signature:

  • Include your name, role, and business name
  • Please include a few of your best contact details, but not all of them
  • Small images and logos work best
  • Promote your social media pages
Common Mistakes
  • Make the entire signature a photo—Some email providers or devices have default settings that block images in emails. So instead, use text for all the words.
  • Too Big or Too Small—make clickable areas big enough for a thumb on a mobile device. Please don’t make things so big they are not easily visible on the mobile device.
  • Too much information—Don’t list all your phone numbers, email addresses, and every way possible to reach you. Could you keep it simple?
What is remarkable is you can create a bunch of different signatures that you can choose based on your audience. For example, I customize the photos at the bottom of my signature.
Here are some I use and have used through the years:
The photo at the bottom of your signature is a small portfolio that gets your work in front of more people. Remember, many people will forward those emails around their office sometimes, and having your work seen by more people is advantageous to you in the long run.

Here are the links for instructions for creating an email signature:

We are persuaded by reason, but we are moved by emotion.

by Stanley LearyPhotography
Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.8, 1/420

I have a few friends that have bipolar disorder. My heart breaks for people dealing with clinical depression. We even lost Robin Williams to this powerful mind-altering condition.

All of us will experience times of depression in our lives; that is just part of living. I hope these thoughts of mine help those of you like me who can feel depressed even when we should be celebrating.
.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM w/ Sigma 2x, ISO 40637, ƒ/5.6, 1/2000

I shot this at the Chick-fil-A Kickoff game between Alabama and West Virginia. [Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM w/ Sigma 2x, ISO 36204, ƒ/5.6, 1/2000]

Have you ever heard, “Are you letting emotions get the best of you?”

I don’t know about you, but my emotions have gotten me into lots of trouble. More than getting me into trouble—I have become depressed.

You would think that the way we do better is to become more logical. But, if we take it to an extreme, the problem with that is to become more like Spock from Star Trek or maybe Shelton from the Big Bang Theory. In either of these characters, we see how often those who try and be logical all the time make a lot of matters worse.

Dale Carnegie wrote, “We are persuaded by reason, but we are moved by emotion. Several studies conclude that up to 90 percent of our decisions are based on emotion. Conversely, we use logic to justify our actions to ourselves and others.”

We also tend to embrace ideas that support our beliefs and rebuff those that challenge them.

We make a lot of decisions based on our gut feelings. Malcolm Gladwell, in his book “Blink,” talks about how quickly we judge people in less than a few seconds when we first meet them. Quick judgment is an animal instinct that helps us survive. For the most part, this gut feeling is something we learn to trust and are encouraged to do by others—“Trust your gut instinct.”

Putting a face on it changes things.

You are seen as stubborn if you are not careful. You get to set in your ways and your opinions.

I recommend to anyone struggling with their emotions that one of the best things you can do is to have a cross-cultural experience. I recommend going to another country and holding your condemning comments while you travel. Just go and experience the other culture.

The best way I have experienced this is to go with a nonprofit and help on a project. One cool thing to do is do an exchange. Have an international student stay with you and then go to their country and stay there.

I remember guys in our church went downtown Atlanta to help at a homeless shelter. I remember one of the guys being blown away at how many of the homeless had full-time jobs. So he helped wake them up at 5:00 am to get ready to work.

These guys put a face on homelessness for this guy. Sure, some pretty lazy guys might be homeless, but he found out that more than 50% of the Atlanta homeless worked.

Skipping Record

I grew up listening to vinyl records. Every once in a while, the needle could get stuck and skip, as we used to say. A minor defect in the record’s groove causes the record to play in a loop. If no one did anything, this would forever play in a circle.

I remember calling the local radio station to tell them their record was skipping.

Often I would pick the needle and move it to play the rest of the record. That simple outside action on the record player is what cross-culture experience can do for you emotionally.

I have shared over time stories that I have covered around the world. Most recently, I shared stories from Lisbon, Portugal. Next month I am going to Honduras to capture more stories.

Tip for Storyteller

Remember, “We are persuaded by reason, but we are moved by emotion.” If you want to connect with your audience, emotions are the best way to do that. One of the best ways to capture emotions is through the still photograph.

[Nikon D4, 14-24mm, ISO 4500, ƒ/10, 1/100]

In this photo of the priest, I wanted to capture not just the priest talking but the emotional connection between him and the students. I think I got that moment.

Are you stuck emotionally? One of the best ways to battle this is to focus on others. Granted, if you cannot do this, there is an excellent reason to seek help. I know that professional counselors can make a huge difference. In addition, there are times that you might need help through drugs that can help get your body back in balance. Just like a diabetes patient takes medication to stay alive, people suffering from clinical depression can regain their life through medication and counseling.

Stay tuned for stories from Honduras.

Are you a Br’er Rabbit Storyteller working with nonprofits?

by Stanley LearyPhotography
Project Gutenberg’s Uncle Remus and Brer Rabbit, by Joel Chandler Harris

I grew up listening to the stories of Uncle Remus about Br’er Rabbit. In case you are not familiar with the character of Br’er Rabbit. Br’er Rabbit is a trickster who succeeds by his wits rather than by brawn, provoking authority figures and bending social mores as he sees fit. The name “Br’er Rabbit,” a syncope of “Brother Rabbit,” has been linked to African and Cherokee cultures.

You see, the animal trickster represents an extreme behavior that people may fall under to adopt in extreme circumstances to survive. The trickster’s admiration is lacking in most situations. He is an example of what to do, but also an example of what not to do. We summarize the trickster’s behavior in the typical African proverb: “It’s the trouble that makes the monkey chew on hot peppers.”

Working for Free

Some excellent reasons to work for free or donate your time and resources to a nonprofit organization involve being altruistic is the best possible reason to give your time and resources.

Another great reason to donate is that when you offer to give your storytelling skills to an organization, you are more likely to remain more in control of the project and, therefore, more likely to do the best possible work you can produce. So many personal projects I have seen done through my career by photographers were selfless acts of kindness.

Countless people launched their careers by giving away their work for free and using these projects in their portfolios to get jobs.

I do encourage those who have no actual portfolio. Donating your time is the way to build your portfolio. You find something you are passionate about, which often might be something that a nonprofit could use. The advantage of doing this early in your career is they can provide you the access necessary to put together a project that will showcase what you can do for clients in the future.

Almost no one will spend the travel expenses and pay someone to produce something if they do not have GREAT examples.

Business Model Changed

Just a few things have impacted photographers doing work for nonprofits.

  • Stock Photography—years ago, a photographer could go overseas and shoot and then return and put images into a stock agency and make some pretty good money. It was widespread for photos to sell from $350 up to many thousands of dollars. Today with people giving their images away for free through things like Flicker, this has dried up as an income source. It was not uncommon for a photographer long ago to shoot for free and, due to the access, make money and lots of money from the stock sales later. This revenue stream dried up years ago.
  • Digital—Before digital, you had to know photography skills because you would have to wait till developing the film to see the results. Now with the LCD on the camera, you can see immediately and adjust instantly to be sure you have a photo. So, where many organizations would pay for a pro just because they needed to know they had pictures; now, with digital, they look on the LCD for that confidence.
  • Good Enough—this is what social media has contributed the most to our industry. People see that OK videos and photos are getting traction and that great images and videos do not always get more traction for going viral.
  • Baby Boomers Retiring—many people are retiring and want to donate their time to doing something worthwhile. Most nonprofits welcome volunteers with open arms and enjoy the free rather than worrying about the quality.

What to do & What not to do

When working with nonprofits, I see more and more Br’er Rabbits. A good number of storytellers will contact a nonprofit and even do outstanding work that doesn’t really help sustain the nonprofit in the long run.

I have watched most of my career the demise of professional communicators and especially those in journalism. Yet, loving what we do and feeling called to do it has many of us behaving like Br’er Rabbit. Br’er Rabbit represented the enslaved Africans who used their wits to overcome adversity and to exact revenge on their adversaries, the White slave-owners.

I am not seeing anyone planning revenge. However, I see people do about anything they can to do storytelling.

Many hobbyists/pros do not need income from their photography because they make perfect money in their full-time jobs. Some of these are even professional communicators on the staff of a corporation or even a newspaper, for example.

Many people love to travel and see the world. However, they are looking for another stamp of a country they have never been to that they can add to their passport.

What is happening with these people is they are not thinking long-term for the organization. Instead, they are donating of their time and resources.

Managerial Accounting

I think you need to understand this business concept to do the right thing when offering your work for free to an organization.

Too many people see the savings they are providing an organization by donating their time and resources. Donating time is how financial accounting tracks things, but those organizations that mature over time do not use this method only. Instead, they use managerial accounting methods in addition to their organization.

MANAGERIAL ACCOUNTING:
Provides information to make decisions regarding the future
Relevance of data is emphasized over reliability
Focuses on timeliness of information
Reporting is focused on parts of the organization such as departments or
divisions and not on the organization as a whole.

Here are just a few things that organizations address due to using managerial accounting procedures:
1. Just in time inventory
2. Total quality management
3. Enterprise resource planning
4. Supply chain management
5. Benchmarking

Do you want your donations to an organization to multiply or help temporarily? Most would like to know they were helping long-term.

Think about each of these when you donate next time to an organization:

  1. Is my donation helping the organization meet its mission statement?
  2. When I stop donating, is what I am doing for the organization something that they need to continue and pay for this service in the future?
  3. Am I helping educate the organization on how to use my gifts in the most effective way possible?
Storytelling is core to successful organizations.
I know that every organization must do compelling storytelling of what they are about at the core, or they will not be successful. Therefore, I do not mind donating my time as I choose, but I highly resent organizations that expect all storytellers to contribute to their organization.
I believe organizations need to have a budget for their ongoing storytelling. They need to have materials that they can use over and over that help tell their story. They need to tell new stories of how they are continuing to make an impact, or sooner or later, they will start to die.
Just like movie studios must continue to come out with a new movie to get people to spend their money to watch, so must organizations continue to tell their stories, or people will stop being a part of their organization.

Time to Pay for Free

There should come a time in a nonprofit’s growth where they will slowly mature by doing the right things. The day will come when the organization cannot just rely on Free.

I know one organization that has built up and continues to rely predominantly on free, and all their staff raises their support to work for free full-time. When I worked with them, I was trying to give a presentation, and the room I was too used to was not usable. Due to improper wiring by free volunteers over the years, the rooms were not just unusable but fire hazards.

I couldn’t get the work sent to my email accounts for one year because all the free IT support didn’t wire their campus correctly.

Even Habitat for Humanity knows it must rely on professional electricians and plumbers to meet the code for their homes. So maybe more organizations need to realize a coding standard for good communication.

Here is the bottom line for organizations that do not create a plan to budget for storytelling.

Organizations need to budget for communications, or they will die over time.

I thought I would end with the sunset.

Time for Senior pictures

by Stanley LearyPhotography
 
Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—Two Alienbees B1600 mixed with daylight [diagram below]

It is that time of year that I get requests for doing Senior photos. I have not marketed myself to this market, but friends through church and work call and ask if I will photograph their Senior.

Today’s Senior pictures are much different than when I had mine made back in 1980. Today we are seeing more and more photos of Seniors in their favorite activity.

Last night I captured Grant Newsom at the pool where he is on the swim team and a lifeguard.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—Two Alienbees B1600 mixed with daylight.

When we first met to start the shoot, his mother told me that Grant’s employer scheduled him to work at the same time and didn’t tell him about the schedule change. He didn’t want to let down his employer and was concerned that this would take a long time.

We did all these photos in one hour at three locations, and one of those required us to drive a small distance. Multiple locations involve taking substantial softbox and setting up and down in three areas. It also meant that the subject had some outfit changes to do.

After the first few minutes, Grant relaxed, realizing we were getting great images and moving quickly.

Moving quickly to each new location is why you practice over and over doing these types of photos, so you are ready to go when you have to “Get Er Done.” I have done this so many times throughout my career that I could quickly move and set up and get some pretty good images of Grant. I will let you be the judge of the photos.

I used two Alienbees B1600 flashes powered by Paul Buff Vagabond battery packs. I used two at the pool because I knew that when you do the butterfly stroke, you are looking down most of the time, and the light isn’t there most of the time. So I filled the shadows with flashes.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—One Alienbees B1600 with a large softbox off to the right to be mixed with daylight

We had a lot of fun capturing these photos. The main reason I feel like you get great images in this situation is the Senior is doing what they love the most. They are in their world of comfort, and I am there to join them.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, ISO 100, ƒ/5, 1/250—One Alienbees B1600 with a sizeable softbox and mixed with daylight

For the most part, I wanted to capture the competitor in the pool; thus, I smiled here. We did get some, but I like the fierce look.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 mixed with daylight, also one Alienbees B1600 directly behind the model

We just changed shirts and locations quickly to keep on schedule for the seniors to run to work.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 on the left and then mixed with daylight [lighting diagram below]
 
 

Keeping it simple, I am using one large 30″ x 60″ Paul C Buff foldable softbox as the leading light and then letting the available sunlight light the rest of the photo. As a result, the flash is about one stop brighter than the rest of the scene. I exposed the softbox light and used an ExpoDisc to get a custom white balance before shooting the photos.

Nikon D4, Sigma 70-200mm f/2.8 EX DG APO OS HSM, ISO 100, ƒ/5, 1/250—Large 30″ x 60″ foldable softbox with Alienbees B1600 on the left and then mixed with daylight

When you look for a photographer for Senior pictures, some of the best will be former newspaper photographers. They have shot everything, so it will be rare that your child has a favorite hobby that they haven’t shot before.

I covered the 1996 Olympics and specifically covered swimming and diving. Finally, I was ready for Grant in the pool.

Remember these Senior pictures we will cherish for the rest of our lives and generations later as they look back. Next year is my 35th high school reunion. It feels like yesterday, and we are all pulling out those photos from back in 1980.

By the way, we finished in time for Grant to go to work and have a date that night.

Fuji X-E2 at ISO 25600

by Stanley LearyPhotography
 
Fuji X-E2, 55-200mm, ISO 25600, ƒ/4.8, 1/340, Kelvin 10000

Last night we went to a concert at Red Sky Tapas & Bar to see the Dueling Pianos.

I am pretty sure this is how the light was in those caves at the beginning of time. Even with the LED spotlights, there wasn’t a lot of light in the room.

Fuji X-E2, 55-200mm, ISO 25600, ƒ/4, 1/240, Kelvin 10000

Low light is an excellent example of why Fuji designed their X-E2 to shoot at ISO 25600. Without the ability to use such a high ISO, you would not be able to shoot a handheld photo with the Fujinon XF 55-200mm, which at its most extended zoom is a ƒ/4.8.

I am shooting across the room, and right now, Fuji doesn’t have a ƒ/2.8 lens, so I have to crank the ISO up.

I cropped close to 100% of the photos above.

Even looking at the photo at close to full resolution, I am not displeased with the result. I think it is an acceptable resolution for publication in a magazine. I think it would have no problem being a two-page spread photo.

Fuji X-E2, 55-200mm, ISO 25600, ƒ/3.6, 1/400, Kelvin 10000

I could not go and get a custom white balance, so I started by dialing the white balance to Tungsten, and it wasn’t close. I noticed after a while that the lights were LED lights. I then chose to use the Kelvin setting and dial it to 10000. I thought this Kelvin setting would be a good starting point, and I decided the colors look pretty good.

Fuji X-E2, 18-55, ISO 25600, ƒ/3.6, 1/350, Kelvin 10000

The conclusion is if you ever find yourself in situations where the room is so dark that you need to shoot at a high ISO, be sure your camera can go as high as the Fuji X-E2, which at ISO 25600 made these photos possible.