How To: Christmas family photo where everyone will look great – Even pets!

Christmas Family Photo [Nikon D5, Sigma 24-105mm ƒ/4, ISO 400, ƒ/8, 1/200 – (2) Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

This is a family photo we did this year of our family with my wife’s family. One of our son’s couldn’t be there and had to work with a new job.

To get this final photo required me to be behind the camera saying “Do you want a treat?” to get the three dogs in the middle to look at the camera.

Photo without me

So this is actually the photo I took with me behind the camera.

Photo with me but the dogs not paying attention

Here are the steps to then add me into the photo with dogs looking the best.

Open photo with me in photo shop. Open the second photo in photo shop with dogs looking best. Select all and copy the photo of dogs best.

Go to the photo with me in it and paste the other photo on top of it.

You will now have two layers. the top will be the one with dogs looking best and I am not in the photo. See the copy of PhotoShop screen grab.

Now we need to create a mask. Down below the layers click on the mask.

It will now look like what I have screen grabbed here for you. Be sure the brackets are around the mask (white box) and that it is the top photo, which is the one without me. We are going to use the eraser and now erase the empty chair and reveal me.

You just need to brush me in. See the photo of the tools here. Pick the eraser. It has box around it.

Next be sure the foreground color is black and on top. This will let you erase me.

Now if you make a mistake you can then click so that the white is on top and use the same brush and brush back the photo on top.

 As you brush you can see in the mask that what you brush over becomes black.

Now when we I finished and showed the photo they wanted the small dog on the far left to look at the camera as well. So I looked for a photo of the small dog looking great.

So I found this photo and then using the same technique brushed in the dog.

Here the tips you need to follow to make this work.

First put the camera on a sturdy tripod. You want to lock down the composition so that nothing changes.

Second do not change the zoom if you are using one.

Third if you are in the photo use the timer or use a remote to fire the camera. I had left my remote so I set the camera timer to 10 seconds.

Fourth, be sure you have good lighting on everyone. For this photo I used two Godox V860IIN + Godox X1NT with MAGMOD MagSphere. Here is what the setup looked like:

Breaking Tradition to experience Christmas in Sparta, New Jersey

Christmas in Sparta, New Jersey. [Fujifilm X-E3, 18-55mm, ISO 12800, ƒ/4, 1/60]

We are celebrating Christmas in Sparta, New Jersey, this year. This is my wife’s hometown.

She hasn’t been home to celebrate Christmas since 1985. We have spent many years together with my family in North Carolina.

A family photo with Santa is my sister-in-law’s family tradition. [Fujifilm X-E3, 18-55mm, ISO 1250, ƒ/3.6, 1/100]

Joey is my brother-in-law, and while eating dinner, he realized my family’s traditions might be different, and he asked me what we did for family traditions at Christmas.

What I am really excited about is that our family is willing to do something different to be part of our family we haven’t had as much time with this year.

Santa is watching me at breakfast and holding his naughty or nice list. [Fujifilm X-E3, 18-55mm, ISO 51200, ƒ/4, 1/4000]

Just seeing the decorations around the house reminds me that these are new traditions for us to be exposed to.

Dorie and I went to see The Man Who Invented Christmas earlier this year. The movie is the journey that led to Charles Dickens’ creation of “A Christmas Carol,” a timeless tale that would redefine the holiday.

While you may have some excellent traditions for your family at Christmas, ask others about their habits and why they do them. Maybe you will also learn to redefine the holiday for your family this year.

Maybe the process will bring you closer to Christ, whom this holiday is about.

Only the humble believe him and rejoice that God is so free and so marvelous that he does wonders where people despair, that he takes what is little and lowly and makes it marvelous. And that is the wonder of all wonders, that God loves the lowly…. God is not ashamed of the lowliness of human beings. God marches right in. He chooses people as his instruments and performs his wonders where one would least expect them. God is near to lowliness; he loves the lost, the neglected, the unseemly, the excluded, the weak and broken.

Dietrich Bonhoeffer, God Is in the Manger: Reflections on Advent and Christmas

Over the digital learning curve and on a plateau

First Snow for Winter 2017 in Roswell, Georgia. Christmas Tree with our Magnolia tree in the backyard. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 400, ƒ/14, 1/40 – Godox V860IIN with MAGMOD MagSphere]

One of the biggest things to ever hit photography was the move to digital.

No matter how experienced you were in photography if you were a film shooter and went to digital, you went through the digital learning curve.

In the 1980s, I went to learn about computers. I remember learning Quicken to track my checkbook and credit cards. I used a dial-up modem to connect to the internet and go to the NPPA forums, similar to the message board; here was my first time connecting to photographers worldwide.

In the early 1990s, I experienced the learning curve for scanning film and learning PhotoShop. I kept waiting for the digital camera to surpass the film so I could jump to digital capture.

In 2002 I bought my first digital Nikon D100 camera. Just one year earlier, a similar 6-megapixel camera cost $25,000, and then I was able to buy the Nikon D100 for $1,999.

Jimmy Carter peanut Christmas Tree Ornament [Fujifilm X-E3, 18-55mm, ISO 200, ƒ/11, 6 sec]

All my colleagues and newbies to photography were all part of the digital learning curve.

I remember being told to shoot Adobe RGB, yet when I took the pictures to the local pro lab, they came out all screwed up. This is when I started learning about color space and realized the printers could read sRGB at the time, not Adobe RGB.

This was when photography workshops exploded. We all needed help to learn PhotoShop and then later Lightroom.

Other advances were also happening. Most in the industry with the film were using the hot shoe Vivitar 283, an automatic flash where you dialed the output by picking yellow or red, and if you bought the adapter, you could control it by power.

Hummel design Christmas Tree Ornament [Fujifilm X-E3, 18-55mm, ISO 200, ƒ/11, 6.5 sec]

Nikon introduced a pretty complex TTL hot shoe system that changed lighting. Again we needed workshops to learn to use them.

The web evolved from forums to delivering videos. Now you can Google almost anything on YouTube and find a video showing you how to do just about anything, including everything around photography.

This meant workshops started dropping off in attendance.

Camera stores started building online stores, which also changed the industry.

We no longer have the entire industry on the same learning curve at the same time as we did with the change from film to digital capture.

Now we are back to where we were just before the digital revolution hit. We are talking about the subject.

Wreaths Across America Day at Roswell Presbyterian Church Cemetery. [Fujifilm X-E3, 18-55mm, ISO 200, ƒ/7.1, 1/105]

Workshops are now coming full circle. We are now talking about how to make a living in this industry again, concentrating on capturing subjects and telling stories.

We are also talking about the business side—excellent customer service and how to protect yourself when working with clients.

Who do we seek out now to listen to? I am now having a more challenging time finding those “trending.” There are just so many mediums in specialties that you may not even know about some incredible photographers because we no longer have just a few publications as in the past.

We are looking for those people producing great images and want to learn from them.

What I think we want more than anything in the future is a way to find great work produced worldwide.

The problem is that most pros are scared to promote other work for fear of losing jobs. Therefore how do you find great work? I think whoever creates the new place to point us to great work is what will be the next big thing in photography.

What is an “Image Library” photo shoot?

Do you have an “image library” for your organization? What is an “image library”? It is a pool of pictures that you commission that will be used in many different ways for mainly internal and external communications. Sometimes, but rarely are they used for advertising.

Today many of those with “image libraries” are hosting these online through intranet or Internet for different departments and even the organization’s agencies to use.

Lisbon Mission Storytelling Abroad Workshop. [Fuji X-E2, 18-55mm, ISO 400, ƒ/3.6, 1/800]

Previously, non-profits and educational institutions commissioned this work due to budget constraints. Still, the need to feed social media with ongoing content is becoming popular for corporations.

[Nikon D3S, 85mm ƒ/1.4, ISO 640, ƒ/1.4, 1/640]

When I shoot for an “Image Library” production, the coverage is quite broad—often looking for diversity and showing some of the operations that go on daily. We tend to have alerted departments we are coming at a particular time, and then we capture their people working. We may move them around and even have them change outfits, like asking them to put on a lab coat.

I have recommended that companies subscribe to online services like Libris by PhotoShelter. [https://libris.photoshelter.com/]

You can give access based on passwords or by email/password that gives you protection for your images.

Strong visuals can connect with an audience faster and more emotionally than words alone. Storytelling remains at the heart of good communication. The power of images in modern touch is irrefutable.

The approaches for doing an “Image Library” production vary widely. You can do high-production shoots back to back, where lighting and styling give you high-quality images. This tends to be where the photographer creates images rather than capturing them.

Mark Prausnitz, a chemical engineering professor from the Georgia Institute of Technology, shows the size of the experimental microneedle with 400 tiny spikes.

You can go to the other extreme, where the photographer uses little or no lighting and captures mainly what already exists in situations. You are paying for the years of experience of the photographer to capture images within a case.

Sometimes there is a mixture of high production and existing light depending on your organization’s needs.

Doing bi-annual or annual “Image Library” shoots gives your communications team images to help with the messaging you need to be doing to engage your audience.

The First Snow of Winter 2017 in Roswell, Georgia

Roswell Fire Department is monitoring a tree whose branches are in the transformer, causing some arcing from power lines. [Nikon D5, Sigma 24-105mm ƒ/9, ISO 81275, ƒ/4, 1/100]

Just two days ago, the local television stations were predicting 1″ to 2″ of snow possible in metro Atlanta. As you see in the first photo, we had the fire department monitoring arcing of a transformer since the snow had weighted down the branches of a pine tree into it.

The First Snow of Winter 2017 in Roswell, Georgia. We have six inches in our backyard at 8 am on Saturday, December 9, 2016. [Nikon D5, Sigma 24-205mm ƒ/4, ISO 360, ƒ/4, 1/100]

This morning I woke up to 6″ on our back porch with the snow still falling.

Our Neighbor’s house was all decorated last night. [Nikon D5, Sigma 24-105mm ƒ/9, ISO 20000, ƒ/4, 1/100]

We enjoyed looking out our back windows to see the snow. Staying warm and seeing the snow is a great way to appreciate the beauty of snow.

First Snow for Winter 2017 in Roswell, Georgia. Rhododendron in our backyard. [Nikon D5, Nikon 60mm ƒ/2.8, ISO 8000, ƒ/36, 1/50 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]00, ƒ/36, 1/25 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

Here I was able to capture our Christmas tree, all decorated with the snow falling outside the window.

First Snow for Winter 2017 in Roswell, Georgia. [Nikon D5, Nikon 60mm ƒ/2.8, ISO 140, ƒ/4, 1/100 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

When the snow started to fall, I went out to get some photos figuring that we were getting that 1″ they had predicted.

First Snow for Winter 2017 in Roswell, Georgia. [Nikon D5, Nikon 60mm ƒ/2.8, ISO 140, ƒ/4, 1/100 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

I used my Godox V860IIN with the Godox X1NT to trigger the flash-off camera. On the flash, I was using the MagMod MagSphere to modify the light. This let me get a great color temperature on the leaves and flowers as I got in close.

First Snow for Winter 2017 in Roswell, Georgia. [Nikon D5, Nikon 60mm ƒ/2.8, ISO 1250, ƒ/6.3, 1/100 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

I found it cool to see still evidence of Fall with the snow. We are still a few weeks from Winter.

First Snow for Winter 2017 in Roswell, Georgia. Magnolia tree in our backyard. [Nikon D5, Nikon 60mm ƒ/2.8, ISO 2500, ƒ/8, 1/60 – Godox V860IIN + Godox X1NT with MAGMOD MagSphere]

We are staying warm this Saturday morning and watching the snow still fall.

First Snow for Winter 2017 in Roswell, Georgia. This is one of our squirrel proof bird feeders. [Nikon D5, Sigma 35mm ƒ/1.4, ISO 125, ƒ/1.4, 1/100]

This morning I had to clear the snow off the top of the bird feeder. The snow had weighted down the top, making our squirrel-proof bird feeder now birdproof.

Our Bird Feeder during the First Snow of Winter 2017 in Roswell, Georgia. [Nikon D5, Sigma 24-105mm ƒ/4, TC-2001, ISO 220, ƒ/4, 1/100]

This morning the snow has whited out our backyard.

Our Bird Feeder with a tufted titmouse during the First Snow of Winter 2017 in Roswell, Georgia. [Nikon D5, Sigma 120-300mm ƒ/2.8, TC-2001, ISO 720, ƒ/5.6, 1/500]

We are having all kinds of birds visit us.

Our Bird Feeder with a cardinal  during the First Snow of Winter 2017 in Roswell, Georgia. [Nikon D5, Sigma 120-300mm ƒ/2.8, TC-2001, ISO 4000, ƒ/5.6, 1/500]

Enjoying my time today with nature.

Sports Action That “POP!”

Action shot of soccer player in Oxnard, California. [Nikon D4, Nikon 14-24mm ƒ/2.8, ISO 50, ƒ/11, 1/200 – (2) Godox V860IIN + Godox X1NT]

I had a lot of fun this weekend shooting some soccer shots. This is one of my favorite images from the day.

I am lying on the ground shooting with my 14-24mm Nikon lens at 14mm. The guy landed on me once; it might have been with this photo. As Robert Capa said, “If your pictures aren’t good enough, you aren’t close enough.” I was trying to get close to creating more impact with the photos.

[Nikon D4, Sigma 35mm ƒ/1.4, ISO 50, ƒ/8, 1/200 – (2) Godox V860IIN + Godox X1NT]

The first photo I took was this typical team photo. I picked a location where I had the sun directly behind them and then used two Godox V860IIN and triggered them with the Godox X1NT.

This kept them from squinting.

[Nikon D4, Sigma 35mm ƒ/1.4, ISO 50, ƒ/8, 1/200 – (2) Godox V860IIN + Godox X1NT]

Then I moved the players around for different poses.

Then I just got lower to make them look more like heroes.

Then I tried another pose.

When you are shooting for the art director they need choices.

I also shot some verticals as well as some action during the scrimmage.

[Nikon D5, 28-300mm, ISO 800, ƒ/5.6, 1/4000]

So everything I shot, I tried to get both verticals and horizontal shots for options.

[Nikon D5, 28-300mm, ISO 640, ƒ/5.6, 1/4000]

The problem with actual action shots during a game is the light isn’t quite as lovely as when you set something up to get that “poster” shot.

While I could have shot the photos with the two strobes on TTL, I used the manual to get consistent output. When you move to a low angle with more sky, the camera meter will want to change the flash output and the camera exposure. I tried to control it, so it was consistent.

I recommend not always shooting with TTL for your flash. It will get you in the ballpark quickly, but the beat consistency as things move isn’t as good as shooting in manual mode.

True Thanksgiving Requires True Sadness

This is the Macchiato I was drinking at a restaurant during our Storytellers Abroad Multimedia Workshop in the Balkans. A Caffé Macchiato or Espresso Macchiato is a shot or two of espresso, with just a small amount of steamed milk that “marks” the espresso, though in some regions, the steamed milk comes first, and the espresso makes the mark. [Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/1.4, 1/400]

Most of my days start with a good cup of coffee. Every day I also do three things which I think you may do.

Storytellers Abroad Multimedia Workshop in the Balkans. [Fuji X-E2, 18-55mm, ISO 500, ƒ/4, 1/100]

I look to the past. I often take a moment to reflect. I ponder what I have done this year and what happened a year ago.

Facebook even has a message that pops up most days about posts from the past.

Your Memories on Facebook

Stanley, we care about you and the memories you share here. We thought you’d like to look back on this post from 7 years ago.

Leary family Family Photo at Ocean Isle Beach, NC [Nikon D5, Sigma 24-105mm ƒ/4, ISO 100, ƒ/8, 1/250 – 2 Alienbees B1600s]

Thanksgiving, I think, made all of us look back. We thought o a family that is no longer with us. We thought of past thanksgivings with family and friends.

Dorie Griggs & Stacy Carter at Matriculation Day 2017 The Citadel [Nikon D5, Sigma 35mm ƒ/1.4, ISO 7200, ƒ/4.5, 1/200]

This Saturday, my wife got a phone call from her friend Stacy Carter’s husband. Stacy had experienced a massive brain aneurysm followed by full cardiac arrest. She died later that night.

When we lose a loved one unexpectedly, this causes us to spend a lot of time reflecting.

Taylor, Chelle and Nelson [Nikon D5, Sigma 24-105mm ƒ/4, ISO 200, ƒ/4, 1/160]

I immediately thought of my children after thinking about Stacy’s two boys and her husband. I thought of how will my children do with me not here. I think about the future. What do I have to do later today, this week, and in the coming months?

I am at a lot more peace when I can look on my calendar and see enough work that I will be able to pay my bills for the next month or two. Freelancers are concerned about getting projects on the calendar to meet our obligations.

If there isn’t much on the calendar or nothing at all, I often panic. This is where I am thinking about what I can do to get some work.

I often take a few minutes to dream as well. What would I love to do in the future? Where would I love to go and see something new and adventurous?

I am often reflecting on my goals for life. At times I am adjusting to the circumstances to make plans that could potentially help me make those dreams a reality.

I think about the present. I take stock of where I am and my goals and then make my plans for the day, week, and even months ahead. This then has me active for the rest of my day.

I am writing emails, making phone calls, and working on ideas that need to be refined before I pitch them to my clients.

I also take some time to be thankful. Looking into my past, I can see the hardships I overcame to get where I am today. I also noticed that many people helped me along the way.

I am also reminded of how miraculous many of these people just came into my life at the right moment. I know these are what I call my “God Moments.” They cannot be explained any other way than there is something bigger than me at work in my life.

You will be enriched in every way so that you can be generous on every occasion, and through us your generosity will result in thanksgiving to God.

2 Corinthians 9:11

Tomorrow has become “Giving Tuesday” in our country. Giving Tuesday, often stylized as #GivingTuesday for hashtag activism, refers to the Tuesday after U.S. Thanksgiving in the United States. It is a movement to create an international day of giving at the beginning of Christmas and the holiday. Giving Tuesday was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).

This past weekend my wife and I saw The Man Who Invented Christmas. It is a biographical story of Charles Dickens writing A Christmas Carol.

In A Christmas Carol, we see how Scrooge deals with the Past, Present, and Future.

After the book came out, it revived much of the nostalgia and tradition we associate with Christmas today. Every time this piece of literature is read or displayed on the silver screen, it reminds us of a vision of Christmas that has little to do with displays of wealth and instead focuses on loved ones and the joy of an act of charity.

There are numerous accounts, from its publication through today, of people becoming exceptionally generous as a direct result of reading the story.

Take time today to look at your past, present, and future. I hope you, like Scrooge, can see that you can choose redemption as he did.

“No one is useless in this world who lightens the burdens of another.”

― Charles Dickens

The heart and mind are the true lens of the camera

Daddy Daughter Date Night at the Memphis Zoo [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 3200, ƒ/4, 1/15 – Godox V860IIN + Godox X1NT]

“Photography is not like painting,” Henry Cartier-Bresson told the Washington Post in 1957. “There is a creative fraction of a second when taking a picture. Your eye must see a composition or an expression that life offers you, and you must know with intuition when to click the camera. That is the moment the photographer is creative,” he said. “Oop! The Moment! Once you miss it, it is gone forever.”

Capturing emotions requires you to feel the mood of the moment. I love this photo of the Chick-fil-A Cows with the daddy and daughter posing for me, while on the left, a dad is taking a selfie of himself and his daughter in front of the Ferris wheel.

When people pull out those phones and take selfies, I notice they are having a great time. They are also working hard to express themselves to match how they feel inside about the whole experience.

Some of the dads and daughters took in ice skating. It was a great Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 8000, ƒ/9, 1/160 – Godox V860IIN + Godox X1NT]

Seeing the joy on both dad and daughter as they skate together was great. But I love it even more when there is a little more interaction between people.

Chick-fil-A Daddy Daughter Date Night was held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 8000, ƒ/9, 1/160 – Godox V860IIN + Godox X1NT]

When the girl looks up at her dad, you can tell she thinks the world of dad. You can tell she is cherishing this moment.

Chick-fil-A Daddy Daughter Date Night was held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 8000, ƒ/6.3, 1/6 – Godox V860IIN + Godox X1NT]

I also saw dads looking at how much fun their daughters were having.

“Men are motivated when they feel needed while women are motivated when they feel cherished.”

― John Gray, Men Are from Mars, Women Are from Venus
This little girl was so proud of the corsage her dad had gotten for her to wear at the Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 5000, ƒ/4, 1/200 – Godox V860IIN]

The little things that dads did for their daughters that night touched me so much. One of the dads had bought a corsage for his daughter to wear. She was so proud of this gesture from her dad. He is setting the standard pretty high for the way she needs to be treated in the future.

Chick-fil-A Daddy Daughter Date Night was held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 3200, ƒ/2.8, 1/25 – Godox V860IIN]

Since I have covered Daddy Daughter Date Night since the 2nd one ever held at a Chick-fil-A in Olathe, Kansas, I was pretty much aware of many of the emotions I would experience, just like I know what plays a football team will call after covering them all season.

I was looking for moments when there was a genuine emotional connection between dads and daughters.

Chick-fil-A Daddy Daughter Date Night was held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 6400, ƒ/4, 1/200 – Godox V860IIN]

Chick-fil-A helped make the moments possible with Cows, Princesses, Ferris Wheel, Carousel, Music with DJ, and so much more.

I couldn’t just snap a photo because I saw and dad and a daughter. I had to wait for the moment between the two of them to start to happen. I had to anticipate those moments.

If you want better inspirational photos, you must start with feeling those moments and then be able to anticipate them to capture them.

“Look and think before opening the shutter. The heart and mind are the true lens of the camera.”

— Yousuf Karsh

The Important Role of Dad in Daughter’s Lives

It is capturing the memory that is cherished for a lifetime for daughters. It was a great Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 1250, ƒ/4, 1/10 – Godox V860IIN + Godox X1NT]

A father’s influence on a daughter’s self-image. A dad’s involvement in his daughter’s life is a crucial ingredient in developing a young woman’s self-esteem. … Direct involvement and encouragement by her father will help diminish a girl’s insecurity and increase her confidence in her abilities.

My favorite type of photos are where there is an emotional connection. Last night I was able to capture a lot of moments of dads and daughters enjoying the Memphis Zoo for a Chick-fil-A Daddy Daughter Date Night.

By putting my flash off camera for some of the photos, I was able to improve the light on the faces of the people to capture those expressions and then drag the shutter to pick up the background to add to the atmosphere.

Dad and daughters bust a move dancing together. It was a great Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 1250, ƒ/4, 1/8 – Godox V860IIN + Godox X1NT]

The dads and daughters enjoyed dancing together.

Many of the daddy and daughters enjoyed a carousel ride during the Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 3200, ƒ/2.8, 1/30 – Godox V860IIN]

They enjoyed a Carousel Ride as well.

The Important Role of Dad. While almost any man can father a child, there is so much more to the critical role of being a dad in a child’s life.

Many of the daddy and daughters enjoyed a carousel ride during the Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 1600, ƒ/6.3, 1/3 – Godox V860IIN]

I watched as dads did everything they could to be sure their daughters were having a wonderful time.

Some of the dads and daughters took in ice skating. It was a great Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 6400, ƒ/9, 1/160 – Godox V860IIN + Godox X1NT]

Not all were as brave or good on ice skates as this dad. However, many did also take in the ice rink as well.

Dads and their daughters take the tram around the Memphis zoon for the Chick-fil-A Daddy Daughter Date Night on November 16, 2017. [Nikon D5, Sigma 24-105mm ƒ/4, ISO 8000, ƒ/6.3, 1/20 – Godox V860IIN + Godox X1NT]

To walk the zoo could take a long time the zoo had its trams running to bring everyone around the zoo, cutting down on those long walks.

This girl loved her time with the Breakfast cow. It was a great Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 3200, ƒ/2.8, 1/20 – Godox V860IIN]

The Cow Celebrities were running around as well as the princess for the kids to enjoy being photographed with and to give hugs.

This dad and daughter enjoyed meeting Cinderella at the Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 3200, ƒ/2.8, 1/20 – Godox V860IIN]

While I would have preferred to shoot everything with available light, the problem was that I found the people silhouetted by the glow of the events behind them. The flash also made them the essential part of the photo.

A good father makes all the difference in a child’s life. He’s a pillar of strength, support, and discipline. His work is endless and, often, thankless.

This dad loved dancing with his daughter at the Chick-fil-A Daddy Daughter Date Night held at the Memphis Zoo on November 16, 2017. [Nikon D5, Nikkor 14-24mm ƒ/2.8, ISO 1600, ƒ/2.8, 1/8 – Godox V860IIN]

Photographers should be like Firefighters

Roswell Fire Department [Nikon D5, Sigma 24-105mm ƒ/4, ISO 7200, ƒ/4, 1/100]

I have two fellow photojournalists that I love to hire when I need help. One is Robin Nelson, and the other is Michael Schwarz when meeting tight deadlines.

What all three of us have in common are newspaper and wire service backgrounds.

I have realized that we have a lot in common with Fire Fighters over the years. Have you ever visited a Fire Station? I know I did as a young preschooler.

Roswell Fire Department [Nikon D5, Sigma 24-105mm ƒ/4, ISO 6400, ƒ/4, 1/100]

You will notice they are ready to go at a moment’s notice. They have firefighter pants [Heat and Flame Resistant Clothing] with suspenders over their boots. Jacket hanging with their helmet and breathing unit nearby.

They are not there when they come back from a fire. Once they return to the firehouse, their first mission is to get everything ready to roll. They clean their uniforms; they tend the trucks, and any of the supplies that need restocking are done.

99% of the photographers I meet, if they were firefighters, would not have their boots and uniforms ready to go out the door.

What A.S.A.P Means to Wire Service

Shooting for a wire service like Associated Press means you get a shot, and as fast as you can get it out of the camera to your computer to caption it and upload it to the Associated Press server is expected. This “fast as you can” usually means less than 15 minutes, not like 2 or 3 weeks.

Each of us asks the client, “When is your deadline?” What surprises us is when they say A.S.A.P. each of us finds ourselves asking what they mean. Do you want it right after the event, the next day, or when?

When they say A.S.A.P., we all think we are ready to bring our laptops and turn them around in minutes, not days.

Why turn it around right away?

When I shoot about anything, I try my best to edit those images and get them to the client immediately. When I shot some weddings, which I rarely do, I had 2,500+ ideas for the bride and groom before leaving for their following honeymoon.

You see, my goal is to be ready like a firefighter. Too many photographers I have called to do assignments that have been too busy to take on another job. They were dynamic editing.

If you approach being a professional photographer the way firefighters do, you come home from a job and maybe go to bed, but the first thing you do is get that job edited and off the computer to the client.

The first thing I do is pull all my batteries and recharge them while editing. Once I have ingested the cards and have a backup, I reformat them so they are ready to shoot a new job.

I have different lighting kits ready for a various types of jobs. I have a speed light kit, studio strobe kit(s), and a video light kit prepared for any kind of jobs.

Once those images are delivered, I also scan all those receipts and create an invoice that goes to the client.

You could rarely call me, and I am not ready at that moment to walk out the door for any assignment. The only thing I can think of that would delay me getting on the plane anywhere in the world is only if the country requires a visa.

If you were to approach your business by getting your photography to the clients immediately and having your gear fresh and ready to go, your business would be on fire for the right reasons.

Your Camera Takes Great Photos

The camera that takes great pictures

How often do you feel insulted when some say your camera takes excellent pictures?

The reason so many people think this is because they treat photography like a commodity. They believe it is mainly the gear that takes photos.

When you give those people a Nikon D5, they will get better photos than the camera on their phone.

Your knowledge of how to use your photography gear makes you a professional photographer.

I believe you could take on the challenge of using every piece of your gear to capture a subject in as many different photography styles as possible. You would be changing the depth-of-field, controlling motion with your shutter speed, and pulling out your lighting gear to create so many different looks.

You could then show this client how you can take the same subject and give them many different looks. It might be a great way to talk about how knowing more about the purpose of hiring you will help you create the look and feel they need from your photos.

So much of our business revolves around tools. We often think of our gear as our only tools, but I was hoping you could think about other parts of your business as you do your camera gear.

Your business cards, websites, blogs, newsletters, phone calls, and postcards are all tools that have a great deal in common with your camera gear.

Too often, photographers treat their marketing tools like people think our cameras take great photos.

We create a website and then wonder why we are not getting calls. We print business cards and hand them out, and still no calls.

We even treat our photos the same way as clients. We hand them the images.

I have heard we are no longer living in the Industrial Age but rather the Information Age. The Information Age (also known as the Computer Age, Digital Age, or New Media Age) is a period in human history characterized by the shift from traditional industry that the Industrial Revolution brought through industrialization to an economy based on information computerization.

What was the difference between being a farmer during the Agricultural Age and moving from the Industrial Age to the Information Age?

The farmer used animals to plow the fields and also fertilize those fields during the Agricultural Age. During the Industrial Age, it was about using tractors and artificial fertilizer [nitrogen] to increase productivity.

In the Information Age, farmers learned how to analyze the data from their farms and improve all farming areas. They used computer models that used satellite imaging data to put different amounts of fertilizer and water on their fields to get the best yield from all the land.

As a photographer, you must know how to use your marketing tools. You need to understand how they all work individually and how they work together. There is the best time to use each of those tools, and there are also times that using an agency can do damage if not implemented correctly.

The Client

I am discovering that many clients do not know how to use their marketing tools anymore. They don’t learn how to take a well-crafted story that is a video and integrate it into their communications plan. They think maybe they show it just at a meeting or put it online or some other tactic and do not know what the video’s strength is compared to their business card or a brochure.

Be sure you help to educate your client on how to use your content to best leverage their audience.

Living in the Information Age is about personalizing your services to address your client’s needs. This is the knowledge economy we now live in.

This evolution of technology in daily life and social organization has led to the modernization of information and communication processes, becoming the driving force of social change.

We have moved into an era where photography is used all the time. The professional photographer’s actual commodity is their knowledge of how to use and control it for clients.

The best way to help your clients understand how to use photography in their marketing and communications is to do a personal project in which you demonstrate how this can be done. Then you have an example to show to your clients.

Looking for the shot

This is the brand new Chick-fil-A at the bottom of the Ferris Wheel Skyview and along the tracks of the Atlanta Street Car in Downtown Atlanta, GA. [Nikon D5, Nikkor 14-24mm, ISO 400, ƒ/8, 1/500]

I was trying to find the proper perspective to capture the new Chick-fil-A in a container at the base of Atlanta’s Skyview off of Centennial Park in one photo.

The photo above was my favorite of all the pictures because I also lucked up and caught the Atlanta StreetCar in the image.

This is the brand new Chick-fil-A at the bottom of the Ferris Wheel Skyview and along the tracks of the Atlanta Street Car in Downtown Atlanta, GA. [Nikon D5, Nikkor 14-24mm, ISO 280, ƒ/8, 1/500]

Just a few seconds before the first photo, I captured the train passing by.

This is the brand new Chick-fil-A at the bottom of the Ferris Wheel Skyview in Downtown Atlanta, GA. [Nikon D5, Nikkor 14-24mm, ISO 200, ƒ/11, 1/400]

When I first arrived, I shot this photo. I thought it captured the restaurant at the base of the landmark well.

I shot details shots all over and everything in between. While I didn’t have a drone, I decided to do the next best thing available and pay for a ticket to get the view of the restaurant that those who ride the Skyview would get from inside one of the Gondolas.

SkyView Container OCL [Nikon D5, Nikkor 14-24mm, ISO 720, ƒ/8, 1/500]

You can see the restaurant a few times from inside the gondola. So my job was not just to find the “One Shot” but to compliment the photo with details like this from inside the gondola.

SkyView Container OCL [Nikon D5, Nikkor 14-24mm, ISO 200, ƒ/6.3, 1/320]

I moved to the other side of the gondola and shot this to compliment the other photo on the next pass of the restaurant.

I enjoyed the view from SkyView today while getting some photos of the brand new Chick-fil-A at the bottom of the Ferris Wheel. [Nikon D5, Nikkor 14-24mm, ISO 200, ƒ/6.3, 1/400]

While this photo doesn’t show the restaurant, it gives an idea of why people are drawn to the Ferris wheel for a ride. You can overlook Centennial Park, a central gathering place during the 1996 Centennial Olympic Games.

SkyView Container OCL [Nikon D5, Sigma 24-105mm ƒ/4, ISO 200, ƒ/4.5, 1/320]

I went around looking for people at the restaurant as well.

SkyView Container OCL [Nikon D5, Sigma 24-105mm ƒ/4, ISO 200, ƒ/4.5, 1/320]

I just kept looking for photos. These are a small fraction of what I shot.

SkyView Container OCL [Nikon D5, Nikkor 14-24mm, ISO 200, ƒ/4, 1/500]

Take Away Tips

Look for as many perspectives as possible
Go Super Wide
Go Close
Once you have a Wide shot, the medium shot, and the closeup, go and do it again, looking for something different. Do this until you have exhausted your ideas.