Your greatest friend when creating a website is the 3″x5″ index cards.

Your first page will have these essential elements.

You will have the name/logo for your business. You will state the problem that the customer has and your solution. The best place to put a call to action BUTTON, which will be a link to another page, is in the upper right-hand corner. This should be on every landing page you create. Please don’t make people look for it.

The call to action is always a way to contact you and get the ball rolling on the problem they need you to help solve.

Here are some descriptions I found on some websites:

• A unique law practice led by Dr. _____, attorney and board-certified Neurological Surgeon.
• Telling your story through classic, joyful photography & heartfelt films
• Atlanta Lifestyle Family Photographer

Now compare those to some of these:

• We provide back-end support so you save time.
• Are you wasting time with administrative work?
• Training IT professionals to become excellent at service and support.

Can you see the difference? That first set is pretty vague regarding the client’s problem and what they are offering. Use this tagline to separate yourself from your competition.

The Big Secret

Believe it or not, even if every business in your category provides 24/7 service, if you are the only one with that on your website, particularly in the tagline, you will get more business when that is what someone needs. They need you at some odd hour of the day. They will call you first because you are open.

So, where is a great place to see good taglines? One place is newspapers and magazine article headers and photo captions.

Another place is to look at Social Media and those clickbait ads.

Clickbait works. Whether we like it or not.

People hate the idea of clickbait. But they are appropriately used – for good! – it’s one of the most powerful ways to grab attention in this increasingly saturated world.

The ‘cliffhanger’ or curiosity gap is one of the most potent headline formulas. It uses pattern interruption to shock or surprise us, forcing us to click to uncover the reason.

A good tagline for your main page is about getting at the heart of the issue for the customer.

This may be enough for them to go and click on the call to action, which is a Button/Link to a contact page.

You may want to gather more information, but remember too much, and you will turn them off. They understand you need the information to reach them, but do you need all that information that would be great to have but not necessary to start the ball rolling?

On this blog website, I have at the top what I refer to as the navigation tools for the user. Suppose they click on my logo that takes them to the home page. Since some people are text-oriented, I also have a Home link that is text. I also have links to:

• About – Bio
• Partial Client List
• Testimonials
• Contact
• Social Media
  • Facebook
  • Twitter
  • Instagram
  • Vimeo
• Search – to search for topics in my blog

My main website has similar navigation at the top.

I have also created a rotating front page that addresses four main areas where I get hired.

• Video
• Corporate
• Headshots
• Humanitarian

I am now writing the code to make the contact link in the navigation bar have a colored box around it, as I have on each rotating page where I have a red box at the bottom to learn more about those categories.

I highly recommend using the 3″x5″ cards. Now while you can have a website page that you scroll down through, be sure your main page and all landing pages have the pertinent content, as we like to say, “Above The Fold.”

In the early days of publishing, “Above The Fold” was a term used for content that appeared on the top half of the front page of a newspaper. Today, the fold no longer refers to an actual fold in a newspaper but the bottom of a browser window, or approximately 600 pixels from the top of the page.

Every Page Tips

• Remember to be sure the title of each page clearly defines what it is about.
• Have good navigation.
• Always have text that addresses the customer’s issues and how you will solve them.
• Call to Action – except on the one page that is the contact page

Lead with those items and then give them supporting material as to why you are the expert on their issues.

I highly recommend you register a domain name and use this with your website and your email.

I don’t get paid for recommending Godaddy, but this is what I use.

They recently have changed their Logo, so I just showed you some that you may have seen through the years.

I use my name as my URL. If I wanted to create something I would later like to sell as a company, I might have come up with another name. However, if you go that route, you will need to register your business name with your state.

Once you have your domain name, think of it like a P. O. Box. You tell people to send things to it and to reach you to go there. The cool thing is you can keep this URL/POBox no matter where you live. You can later move to Europe and save your exact domain name.

If you get this with Godaddy, email service can also be used. You can pay them for their Microsoft Office 365.

Since you will now have your domain name, you can keep your email address as I have through the years and change providers. I started with CompuServe and have used just about everything you can think of, but all my clients and potential customers all had the same email.

If you have Gmail, for example, you can keep your Gmail email and mask it with your domain name email. If you use Godaddy to set up your domain name and have Gmail, here are those instructions.

Now you know how to create a domain name and how you can also use that domain name for your emails.

This will help you as you start to organize your content for those customers whose problems you are solving or making their dreams come true.

For more than 20 years, I have been creating websites, and today the process is easier than ever before. I recommend starting with the accessible version of WordPress. But today’s blog post discusses what you need to work on before you click on that link to begin the process.

To have an effective website, you must start at the end, not the beginning.

What are the needs or wants of a customer that you can fulfill?

I have identified “Actors and Business People” as my customers needing a headshot today. The competition is fierce; to stand out, a person needs to look their absolute best.

You may have a few different specialties, but for this exercise, let’s pick one. I am using headshots. Why do those people need headshots?

For Actors, a headshot should show casting directors both the intangibles and tangibles of you as an actor: how you look on camera, your essence, energy, and personality. Casting directors want to see who you are, what you bring to the table, and why you’re worth bringing in for an audition.

For Business People, a headshot conveys your professionalism. If you look professional, potential clients, investors, collaborators, etc., that don’t know you personally will be more likely to agree to that first meeting. A good headshot gives people an idea of your personality before they meet you.

You may need to research your topic. Just go to Google and ask questions like, “Why do I need a headshot?” or “Why do actors need a headshot.”

A fundamental problem and crisis are that not having a headshot makes people need one for their careers.

Once you have that basic need, understand how that problem is for the customer. It would help if you then made the situation even worse. Look at this plumber’s website.

Notice how they take plumber issues and create more of a crisis.

• QUICK
• FAST
• SAME DAY SERVICE

If you go to other plumber websites, they may do the same thing, but do they have their emphasis on being there right now for you? Just a side note, the Pink thing helps them also stand out. You see their Pink Vehicles all over Metro Atlanta. They stand out.

A lot of people have a fear of having their picture made. Maybe in your text, you can talk about how you have a solution to put your clients at ease and make this an enjoyable experience.

We haven’t even looked at the WordPress website page. We are still identifying what customers are looking for to meet those needs. Once we have a clear idea of what this is for us.

Everything is created to help to entice and help those potential customers to consider you as the person they have been looking for all this time.

“Customers count on you even more than usual during a crisis. Find that crisis & you have found your business.”

Stanley Leary

This is not the only way to create a company. The other is to be like Disney’s tagline: “Where Dreams Come True.”

“revolutionary and magical product that is literally five years ahead of any other mobile phone.” 

Steve Jobs

The 2007 Steve Jobs iPhone presentation is probably one of the most outstanding business presentations. The reason is it was rooted in the storyline.

“Today, we’re introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone–are you getting it? These are not three separate devices. This is one device, and we are calling it … iPhone.”

Steve Jobs

Your customer doesn’t care about a product or an idea unless it solves a real-world problem. Jobs did an excellent job describing the other solutions on the market and how they didn’t provide a good solution. He made all his competitors the villains in the story.

He then went on to demo how the iPhone solved these problems. Steve Jobs was always about simplicity for the user.

FOMO is the Fear Of Missing Out. You create a desire for something that your customer dreams of having.

There you have the key ingredient to a powerful website. Know your customer and what you can do for them to make their life better. If you cannot do this, then everything else in website design is pointless.

Bill Bangham and James Dockery review Jennifer Nelson’s story during our Storytellers Abroad Workshop in Chile. [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Aperture Priority, ISO 3200, 1/100, ƒ/5.6, (35mm = 28)]

When and if you ever get the opportunity to have your work reviewed by people you respect–Do It!

How you got into this profession will determine how you might proceed. Also, you need to be aware of the perspective of the person doing the critique.

If you are talking to a journalist, they tend to see themselves as the arbiters of truth. They will want you to answer the questions about the story.

These are tips for you to be ready for a review. Let the person who is doing the review do all the talking. They will ask you questions and keep the answers short and to the point. These are some topics that I think will help you be prepared.

Journalism

• Who is it about?
• What happened?
• When did it take place?
• Where did it take place?
• Why did it happen?

Some authors add a sixth question, “how,” to the list, though “how” can also be covered by “what,” “where,” or “when.”

Public Relations & Marketing

I have found that many with a journalism background seem to struggle with the concept of starting with the Audience and not the Subject.

The other aspect of PR & Advertising is a “Call to Action.” Journalists are informing the public, whereas, in PR & Advertising, you are trying to get people to take a specific action. Often it is just to buy this to solve your problem.

First, I think the best place to start is, “Who is your audience?” If you work for a newspaper, you must expand on this and describe your average reader.

If you are working for a non-profit to raise funds, then say this is for our supporters and potential supporters.

Second, can you tell me why the audience should care about this subject?

Third, give me the Five W’s and the H. Tell me the story of the subject as briefly as you can.

Fourth, tell me your call to action for the audience. Now that they have heard this story, what are they supposed to do?

What everyone wants to have to happen with any work in communications is for it to do its job––Communicate. That means when a reader is turning the newspaper or magazine pages, they don’t have you next to them filling them in. The work must do it without your comments.

Listening in on a critique is also a great way to learn if they let you. We all have similar habits that can be corrected.

Another thing to remember is you may disagree with the critique. This is where if you are smart, you will get others to review the work. If others say similar things in their feedback, you need to change, which wasn’t a bad review.

The purpose of getting a critique is to make you a better communicator. Remember, “Iron Sharpens Iron.”

There is a famous group that called themselves the Inklings.

From Wikipedia on the Inklings

The Inklings were an informal literary discussion group associated with C. S. Lewis at the University of Oxford for nearly two decades between the early 1930s and late 1949. The Inklings were literary enthusiasts who praised the value of narrative in fiction and encouraged the writing of fantasy. The best-known, apart from Lewis, were J. R. R. Tolkien and Charles Williams, and (although a Londoner) Owen Barfield.

“Properly speaking,” wrote Warren Lewis, “the Inklings was neither a club nor a literary society, though it partook of the nature of both. There were no rules, officers, agendas, or formal elections.”

Readings and discussions of the members’ unfinished works were the principal purposes of meetings. Tolkien’s The Lord of the Rings, Lewis’s Out of the Silent Planet, and Williams’s All Hallows’ Eve were among the novels first read to the Inklings. Tolkien’s fictional Notion Club was based on the Inklings. Meetings were not all serious; the Inklings amused themselves by having competitions to see who could read the notoriously bad prose of Amanda McKittrick Ros for the longest without laughing.

I have a small group doing the same thing with communication projects today. We are FOCUS—Fellowship Of Communicators Uniting Socially.

Today many people fear having their pictures made. While this is a real phobia, most people have difficulty just being themselves when they know the camera is on them.

Even world-famous singer Adele has this phobia and is reported to have undergone ‘photo-healing therapy’ with a Californian hypnotherapist!

As for the reasons for fear of having your picture was taken (Scopophobia), they can run the gamut from what others may think about the photo to the fear that some part of your soul or spiritual essence will be captured and imprisoned in the camera or picture.

Many things can trigger anxiety. I understand having a little concern about having your picture made with all things that shouldn’t upset us. I think it is normal.

When photographing people, I like to get to know a person. There are many reasons to do this. First, when people start telling me about themselves, they slowly reveal facial expressions that give a peek into their personalities.

If you pay attention, you will see those moments when a person comes alive. I look for those moments and then capture them later while photographing because I paid attention to them being themselves.

New research shows the brain can be tricked into feeling pain relief. It is called neuroplasticity. This is the idea that the brain can change in response to experience.

I find that just having a person concentrate on the answers to my questions makes it harder for them to focus on being photographed. This is me using neuroplasticity to help relax a person.

I was photographing a counselor today, and when we finished, she said, “You Disarmed Me.” She didn’t have a phobia, but the comment let me know she was a tad bit anxious, but we took care of that together. We got some great photos of her.

So, someone or something disarming makes people feel as if they don’t need to use their weapons or powers because they think less hostile, less suspicious, friendlier, and more trusting. In other words, disarming people and things are soothing, charming, or putting people at ease.

I got her mind off of being photographed and just being herself and having a pleasant conversation.

Photography is more than just knowing how to work a camera and lights. When it comes to photographing people, you have to know about them. I guess my social work degree is still being used today. I am using some of those skills to put people at ease in front of the camera.

Stanley taught in Lisbon, Portugal, during the first Storytellers Abroad Missions Multimedia Workshop with ABWE. [photo by: Jeff Raymond]

The learning-by-teaching effect has been demonstrated in many studies. Students who spend time teaching what they’ve learned show better understanding and knowledge retention than those who spend the same time re-studying.

Teaching helps bring to mind what we’ve previously studied, leading to the more profound and longer-lasting acquisition of that information than more time spent passively re-studying.

Researchers

Researchers say that the benefits of the learning-by-teaching strategy are attributable to retrieval practice; that is, the mighty learning-by-teaching strategy works but only when the teaching involves retrieving the taught materials. You need to internalize the to-be-presented material before communicating it to an audience, rather than rely on study notes during the presentation.

In past blog posts, I have talked about the stages of learning. This illustration of the stages would put teaching even above the evaluation step.

Good Teachers Know Their Students

In an interview, Duke Men’s Basketball Coach Mike Krzyzewski talked about the importance of knowing his players.

Coach K: If an athlete knows you believe in them, then when that kid goes through dark moments, they will know they are not alone. We all have those moments, and knowing that others are with you is essential. Our guys know they are never alone because we develop relationships and let them know we believe in them. “I believe in you.” You can say that with just those words, or you can say it in a huddle when you tell a guy, “We are going with you on this next play.” He might say, “I just missed one.” Then I might say, “This next shot is my shot or our shot. Maybe one of the reasons you are missing is because you are taking your shots. You are taking our shot this time, and don’t worry about it. I’m not worried about it.” You put that belief in their minds, so they don’t fear losing.

Individualization

Great teachers know there is no perfect way to teach a subject to everyone, but there is a better way to teach each student.

I first love showing students how I would shoot something like I am doing here in Hawaii.

I quickly have them get hands-on experience working with the lights in the studio and learning how: to turn the lights on, make them sync with the camera, and then create different lighting schemes.

Time to absorb

However, the best learning happens when I leave the students alone in the studio to work on their assignments. They often work in teams. They need a model and a photographer and often use each other, creating the perfect setup for them to teach each other what they learned earlier. Someone doesn’t get a concept and asks their fellow student.

The first few times you teach someone, you explain the process and how you understand it. As you experience, your communication didn’t get through to the person; if you are smart, you will realize you were the problem, not the person. As my coach would say about a pass in basketball, it is usually the passer’s fault if the pass is missed.

I love listening to other professionals in my field, leading workshops, and teaching seminars. At this point in my career, I am more interested in how they teach a subject than the subject itself. I already know how to do lighting and may pick up a tip or two, but I am learning more about how someone else teaches the subject.

Epiphany Moment with

File Storage vs Catalog

I have been working on creating photography databases for more than 25 years. I have to give presentations all the time, and recently, while I was still struggling with a better way to explain how to embed photos with text to make them searchable, I had an epiphany. Realizing there was an example I could use from our experiences that could help people visualize what is happening inside a computer catalog.

I thought of how we were taught to use a library. Now when you walk into a library, that is very similar to how you store your photos. You put them in folders and sometimes even subfolders. Then these folders of images are placed on hard drives.

Each photo is like a book on a shelf. If you are familiar with the library, you can go to the science section, fiction, or whatever you are interested in. The problem is when you don’t know where something would be in the library.

You could go to the card catalog in the library and look up a book by 1) Author, 2) Title, or 3) Subject and find books.

Most people store their images just like we put books on shelves. You need a catalog system if you don’t know where something is located.

Today with digital, you can find any photograph “IF” you have put text into the metadata. Suppose you have a book on the shelf with no pages and just a cover photo and no text. That is what you have in your files today without the text. Just put a title on that book. You can find that book or photo with just the title.

Metadata

But today, you can search a book’s text if you have it the same way with a photo. You have unlimited text space to bury inside a photo’s metadata.

This metaphor works excellent with those who were taught the library catalog system. They can now visualize that the catalog is separate from the books on the shelf.

So having all your photos on your computer doesn’t make them searchable. You not only need to put text into them, but ideally, you need a catalog software system not just to search but narrow those searches by helping you filter a result. Find all the sunset photos. Then you may check that for all the Summer time photos. You could narrow it to those just from the 1960s.

This analogy helped with my latest client.

“Thank you for your time today! It was extremely beneficial and you did such a great job explaining everything.”

Latest Client Testimonial

Labor Day pays tribute to the contributions and achievements of American workers and is traditionally observed on the first Monday in September. I am reflecting today on my privilege to travel the world and see how people work in different countries.

Six years ago, Jeff Raymond, James Dockery, and I taught our very first Storytellers Abroad Multimedia Workshop in Lisbon, Portugal.

As much as we taught, we also were learning. We learned from the students what they needed to prepare for the workshop. We knew we had assumed some basics and quickly realized we needed to spell out everything we could in writing.

Before the workshop, participants leave the US to go to an overseas location; their computers are checked out to be sure Adobe Premiere Pro will work on their laptops. We check to be sure there is enough free space on the hard drive to handle the work for the week ahead of the workshop.

For almost every participant, this is their first story where they are responsible for the entire process—doing research, interviewing the subject, editing the video, finding music, and once it is completed, also helping to market it to their audience.

The instructors have years of experience doing this for businesses and nonprofits. We walk alongside them step-by-step to help them in each step. We are coaching them. It is similar to a coach in sports. We are there on the sidelines, helping them and letting them play the sport.

We have created a spreadsheet we put up in the classroom so that everyone can see where they are in the process and each other. We learned that to keep people from falling through the cracks; we would have to be very intentional.

Here are three instructors with a workshop participant helping them with the storyline. Some problems happened in the process, and all of us were trying to help salvage a story.

Most participants think we are teaching them how to use the software, their cameras, audio, and other tools of the trade. We are teaching all this, but the one thing that is the priority over everything is the storyline and their understanding of how to tell this to the audience. Why should they care?

Each time we picked a new location, so many of the former workshop participants would sign up for another workshop.

In that first workshop for a person, it wasn’t uncommon for them to be in tears. The learning curve was so tricky, they thought. What was happening for most of them was a mixture of things happening all at once.

The cross-cultural experience had so many frustrated. It wasn’t just the language but the different World Views that these people in the foreign country had on any topic.

While working on my story, I will never forget each farmer I asked what this Coffee Cooperative did for them. They all said they now had more money.

After a while, I realized I had to ask one more question, which opened my eyes and my audience to what more money meant to them. What can you buy that you couldn’t do before? Edmundo Ballinas Santiago told me on one of my trips to Salvador Urbina, in Chiapas, Mexico, that had it not been for the cooperative, when his wife got cancer, he would have had to choose between selling the farm to save his wife or keep the farm and lose his wife.

Here are a few lessons I have learned since teaching others how to do storytelling. First, you will meet people who will open up your worldview and help you to broaden your horizons.

One of the best things I love is being invited into other people’s kitchens. I wanted to be sure the students saw a typical kitchen in Nicaragua in this village. They needed to see if there was no pantry of food. There was not a spice rack. They didn’t have a refrigerator with things to prepare.

I have encountered many material things without some of the happiest people.

The best thing about traveling and doing storytelling is that the world helps open your eyes, heart and mind up to people who are different and make you look at your own life with fresh eyes.

Suppose you are interested in Storytelling and want a coach to work with you as you learn the craft. Contact me. Maybe you can join our next Storytellers Abroad workshop. Perhaps we can do something here in the states. Give me a call, and we can find a way that works for you.

_{This is Francesca, helping with the Community Garden in the Agalta Valley region of Honduras. I was covering the work of Honduras Outreach, Inc., a nonprofit based in Atlanta, Georgia. [NIKON D4, 14.0-24.0 mm f/2.8, Mode = Aperture Priority, ISO 450, 1/250, ƒ/14, (35mm = 22)]}

Light is one tool most photographers have and don’t always use well.

Now in the best of situations, this just will not work without some help. Dodging the face just doesn’t work as well as just adding light to her face with an off-camera flash.

Here is another example that might not be as drastic, but notice the color and dynamic range in the skin tones of the face without flash.

Now I want those clouds and rich colors, and if I open it up, it will wash out the background.

Just adding a little flash-off to the side makes a huge difference.

Here is the boy on horseback with no light on his face except the sun behind him. If we let the sunlight him, then he will squint.

Now, in my opinion, this is a lot better if you are trying to tell the story of him riding to school on horseback.

This is the setup I like to use. I have a radio transmitter on the camera and a small flash off to the side on a light stand. This is small and travels well when I need to fly through airports.

I love to also use the Flashpoint XPLOR 600 HSS TTL Battery-Powered Monolight with Built-in R2 2.4GHz Radio Remote System – Bowens Mount. These are more powerful and need less time to recharge in sunlight.

What exactly does the word “photography” mean? For those who might be curious, it means “Writing with Light.” Yes, that is accurate. The term “Photo” stands for “light,” and its suffix “graphy” stands for “writing.” 

So if you are a photographer, you are supposed to be writing with light, so learn how to write with light rather than just pushing the button and capturing light.

I was recently asked to photograph modern artist Kate Saville painting a mural in the break room for Chick-fil-A Supply.

The painting she was commissioned to paint wasn’t one of her originals, but she took on the project and brought it to life.

This is the original painting above the prayer couch Truett Cathy would use daily to start his day.

This is the painting above the couch. 

A couple of years ago, Dan Cathy used this painting given to Truett by his daughter Trudy. Chick-fil-A was growing at unheard-of numbers. You think they would be celebrating. 

When talking about the painting, Dan connected his dad’s earlier struggles to what all the operators of the restaurants are facing today.

The year was 2014 when Dan talked to the operators, and today, they have doubled that sales volume.

No goal is too high

If we climb with care

and confidence

The new Chick-fil-A Supply Distribution Center’s leadership team wanted the employees to understand the culture started by S. Truett Cathy.

What better way to help them know the company’s heart than to have an artist paint this mural in their break room? They meet every day for lunches and breaks in this room.

Modern artist Kate Saville is taking a break while letting the paint dry on the wall.

This is a time-lapse of the week it took Kate to paint the mural. 

Listen to Kate Saville talking about her involvement in the project.

https://vimeo.com/452896224

Kate signed her work at the end of the project.

⁸ Tie them as symbols on your hands and bind them on your foreheads. ⁹ Write them on the doorframes of your houses and on your gates.

Deuteronomy 6:8-9

If you want your team to grow, you must cast a vision and make it prominent and visible. I can help you do this. Let me help you tell your eye and record it so that your team sees it daily so that they, too, will know what they are supposed to be doing and why they are doing it.

President Emeritus of the Georgia Institute of Technology and former Secretary of the Smithsonian Institution says that maintaining a photo library “speaks to the integrity of the institution.”

In his book, “Best of Both Worlds: Museums, Libraries, and Archives in a Digital Age,” G. Wayne Clough, the Smithsonian’s 12th Secretary, surveys the efforts of many world-class institutions, including his own, to use technology to open their collections and programs to the world.

Secretary Clough’s thoughtful perspective as a museum leader, educator, and enthusiast provides invaluable insight into how digital technologies will radically alter our existing institutions, make access to their embedded knowledge widely available, and enable learning and research anytime, anywhere.

Today I led an online Zoom meeting for FOCUS on archiving. I led the group and talked about my experiences and how I had worked on digitizing photo libraries since about 1994. Here is that video if you want to watch it:

Bathroom Analogy

For the last 12 years, I have been helping Chick-fil-A. One thing I learned that they know all too well is that if your bathrooms are not clean, customers will walk out on you. It speaks to the cleanliness of the rest of the place. If the toilet looks this bad, do you want to take your chances with the food?

Creating visual content for an organization is expensive. If you can repurpose that content, you are spreading those costs over many projects.

Imagine a college that doesn’t have a photo library of its history. How can you even offer degrees where people must do research, and you don’t even have a digital photo library of your history. That speaks volumes about how that institution portrays its integrity to the world.

How to Ruin a Perfect Photograph

The easiest way to hurt your sales on any photograph is not to hide text in the picture. This is called embedding searchable text in the metadata.

There are two fields that most people get confused about when adding metadata to your images. Metadata is the hidden text that computers see that helps them find content. Even documents, spreadsheets, pdfs, photographs, graphics, and videos can all have text inside. Computers look for hidden fields unless you have software to see them.

Description/Caption: Remember this field contains all the information for why you initially take the photo.

Keywords: These are all the words to describe how they could be used in the future.

You need the digital photos in 3 places. This is so that something can go wrong while backing up from an A to B drive. If you don’t have C, you just lost all those images.

For organizations, I recommend you put the images online. If you have done an excellent job placing text that tells us the Who, What, Where, When, How & Why, and keywords for descriptors, those photos are now searchable.

Your online services like PhotoShelter that I use help people find your photos. This is great for an organization to have.

Security

These companies work just like your bank for those worried about security. They are all online, but only you can get your money. You can share your information so your mortgage company gets paid, and your employer or clients can deposit money.

You can even use your phone to deposit a check.

A photo library online for an organization helps the organization grow.

Where do “Good Ideas” come from?

It is when content that already exists is accessible and able to percolate and if you want your organization to grow, be sure the people know the history. That often gives them new ideas.

Protect your integrity with others, get your photos in order, and share them.

A photo finish occurs in a sporting race when multiple competitors cross the finish line nearly simultaneously. As the naked eye may not be able to determine which of the competitors crossed the line first, a photo or video was taken at the finish line may be used for a more accurate check.

Life happens so quickly we often need to stop and assess.

While at East Carolina University, I fell in love with photography. One thing I did was take lots of photos of my friends.

As with all young men, I enjoyed dating and meeting new young ladies. Photography lets me photograph them and remember them.

A new study by the University of London’s Hannah Scott and colleagues (2018) is about the idea that people stare, because “faces, and in particular, the eyes, provide lots of useful non-verbal information about a person’s mental state.” The eyes contain “socially relevant information,” they explain, because when you see what people are looking at, you have some idea about what they might be thinking. However, as the example of the shoes illustrates, it’s not just the eyes that people stare at when they look at you.

In other words, the authors suggest that people read your body language to extract as much information as possible, and they will direct their gaze toward the part of your body providing that information.

I studied social work at East Carolina University, where I studied body language. Photography allowed me to freeze moments and analyze them later.

While I started by enjoying looking at pretty women, I slowly began to study expressions and body language.

“Our hands seem to play just as important a role in orienting people’s attention as our eyes do.” However, if the person looks directly at the viewer while performing a manual task, the viewer will respond in kind and look at the individual’s face. When someone’s gaze is directed at you, you tend to stare back in a “nonverbal acknowledgment.” Therefore, looking at someone who looks at you becomes essential to nonverbal communication.

Most of us love wedding photos because they help preserve one of the happiest days in a couple’s life. The couple’s vows often refer to the moment they first met. The first look, the first kiss, and those moments that helped to define their relationship are celebrated.

Sometimes moments are enhanced in a circumstance, like in this photo where I caught the photographer taking a picture of a daddy and daughter posing before going into Chick-fil-A for their date night. I saw his flash, which helped tell the story even better.

When Civil Rights icon John Lewis died, I found some photos of him. Again these are moments that become historical after they are made.

As a professional communicator, I aim to capture those moments that help tell a story. I was working at Clayton State University and shooting for their photo library. The purpose of the photo is to show the teaching and learning that takes place. The body language at the moment shows the desire of the student to remember the teacher’s point.

Another time I was shooting recruiting photos for a Catholic High School. My purpose was to show the school welcomed diversity and that this was where friendships took place.

In his presentation to the FOCUS group in a Zoom meeting, Michael Alexander talked about anticipating those moments. Michael said he spent a lot of time watching someone before taking photos. Since he often photographs priests at the pulpit, he realized long ago that they have a rhythm and pattern. Every once in a while, they make a gesture or expression. He would observe until he could predict those moments and then time his shutter to capture a moment.

While some gestures are big and held out to be sure others are seeing them, many of our expressions are microexpressions. These are the expressions we have just reacting to moments versus trying to communicate to another person. The TV show “Lie to Me” was based on the science of reading facial expressions. Here is a video helping you see how minuscule these moments are and how if you catch them, you will know how someone feels in the moment.

https://www.youtube.com/watch?v=tu1uzG_EBGM

Great visual storytellers harness these microexpressions in the telling of the story.

I love it when I have captured one of these involuntary microexpressions. They show a genuineness that is often missing in other photos.

Learning to hit the pause button on life is much easier to do with a camera than with the mind alone.

The best thing that ever happened to me was discovering photography. It helped me to slow down and pay attention to details. I learned to become more like photojournalist Michael Alexander who watches people and then learns to anticipate those moments and compose them so that I can bring the audience to that moment where I hit the pause button on life for the moment to sink in truly.

By the way, I married one of those beautiful women.