It’s been encouraging to see so many of you take what I’ve shared in my newsletters and blog posts and put it into action. You’re telling the stories of the people you’re helping, highlighting the impact your organization is making, and painting a picture of transformation.

That’s storytelling—and you’re stepping into it beautifully.

But here’s the next step.

You still do all the talking, and I see much of what you do. You’re narrating the story, describing the impact, telling us what happened. And while that’s valuable, something critical is missing:

We’re not hearing from the person whose life was changed.

No quotes.
No video clips.
No audio snippets.

Just your summary of their story.

And here’s the thing: when it comes to authentic storytelling, hearing the characters’ actual voices—whether that’s through a written quote, audio, or video—makes all the difference.

---

Why Their Voice Matters

Real, authentic storytelling happens when we hear people share their own experience in their own words. When someone says, “I didn’t know how I was going to get through that week, but then your team showed up,” it lands in a way no third-person narration ever could.

Quotes bring clarity.
Audio brings tone.
Video brings emotion.

It’s not that you shouldn’t tell the story—it’s that you shouldn’t be the only one telling it.

Letting the person you helped speak for themselves shows authenticity, builds trust, and puts the spotlight where it belongs: on the human being whose life was changed, not just the organization that helped.

And the best part? You don’t need fancy gear to do this.

---

How to Add Authentic Voice—With Just Your Smartphone

You’ve already got everything you need in your pocket. Here’s how to make it happen:

1. Record a Short Audio or Video Clip
Ask the person to share part of their story using your phone and just 30–60 seconds of their voice talking about what they experienced before, during, or after your help is powerful.

2. Capture Great Quotes
If recording isn’t possible, jot down a few powerful things they say. Use their exact words. Let that quote be the heartbeat of your written story.

3. Ask Open-Ended Questions
Prompt them with questions like:

• “What was life like before this?”
• “How did you feel in that moment?”
• “What changed for you?”

These open doors to honest, emotional responses.

4. Share It Everywhere

• Add the quote or clip to your blog post.
• Embed the video or audio in your email newsletter.
• Post the clip to YouTube (public or unlisted) and include the link.
• Use it as a reel or short on social media to connect with even more people.

5. Don’t Worry About Perfection
Raw and honest content often connects more than polished productions. People don’t expect a documentary—they want to see and hear someone who sounds real.

---

It’s Not Either/Or—It’s Both

You should keep telling stories. Context is essential, and your perspective is helpful. But the most potent storytelling happens when your voice sets the stage and the other person’s voice brings it to life.

So next time you’re writing a newsletter or blog post, ask yourself:
“Where’s their voice in this?”

Adding a quote or a short video clip—even one captured on the fly—can transform your message from informative to unforgettable.

Do you need help putting it all together? I help organizations like yours craft authentic stories that move people to action. Let’s talk.

Caption: Nathan Jones is editing raw footage between shoots in Santiago, Chile.

As the days get longer and nature begins to bloom, spring offers more than just a backdrop for beautiful photos—it presents the perfect opportunity to refresh your creative vision and business.

This season can bring a lull between major client projects for many of us in photography and storytelling. But that doesn’t mean we sit idle. Using downtime well can be one of the year’s most productive and strategic parts.

1. Spring Clean Your Portfolio

Think of this season as a creative reset. Like cleaning out a closet, go back through your older projects—those buried folders of RAW files or overlooked story packages. You might find hidden gems or moments you once passed over that now speak louder because your style and perspective have evolved.

Ask yourself:

• Does my portfolio reflect where I am now creatively?
• Do the types of clients I want to attract see the work that speaks to them?
• What stories have I told recently that deserve a place front and center?

Take time to update your website, social channels, or sample reels. Sometimes, refreshing how you present your work can open the door to new business opportunities without even picking up the camera.

2. Market With the Season in Mind

While you’re in refresh mode, it’s also a great time to get strategic about your business. Spring is packed with opportunities: graduations, proms, nonprofits planning summer campaigns, and small companies rebranding for Q2—all of which might need strong visuals to tell their stories.

Think about creating spring-themed content bundles or promotional packages. Maybe it’s a mini-session offer or partnering with a local florist, coffee shop, or school to capture lifestyle visuals or events.

And don’t underestimate the power of a thoughtful email newsletter or blog post to remind past clients that you’re not just a visual artist—you’re a creative consultant who can help them communicate their message through visuals that connect.

3. Revisit, Reframe, Relaunch

Sometimes, the work is already done—we must frame it differently. Dig into those past projects that never made it beyond your hard drive. Could one of them become a case study to share with potential clients? Or maybe there’s a before-and-after transformation story you could post to show how visuals improved a brand or campaign.

By reframing past work for today’s audiences, you give new life to old files and position yourself as someone who always thinks ahead, even during quiet seasons.

Final Thought:

Downtime isn’t dead time. It’s your secret weapon—a chance to sharpen your edge, reflect on your growth, and plant seeds for future work. So this spring, treat your business the way you treat your best shoots: with intention, creativity, and a vision for what’s next.

One of the most common questions I get, especially from fellow photographers, is whether or not I use Flash when shooting outdoor senior portraits. The answer is: yes, but probably not how you’d expect. I’m not blasting my subject with studio light or trying to overpower the sun. I’m just adding a little flash to clean things up.

A Gentle Touch of Light

The Flashpoint XPlor 600 HSS TTL is my go-to setup paired with the Glow ParaPop 38” II Portable Softbox. I typically shoot in manual mode, take test shots, and dial in just enough Flash to open up shadows, especially under the eyes and along the jawline. Now and then, I’ll switch to TTL if the light changes fast and I need to move quickly.

The idea is to keep it looking natural. If you see the light and think, “Oh, that’s flash,” I’ve probably overdone it. I want you to notice the subject first, not the lighting.

Why Not Just Use Natural Light?

I love natural light as much as the next photographer, and yes, there are days when it’s perfect. But most of the time? It’s not. Direct sunlight can create harsh shadows on the face, while even on cloudy days, you can end up with deep eye sockets or uneven skin tones.

When you introduce even a touch of Flash, you’re controlling the direction and quality of the light. That means you can correct those unflattering shadows and bring back the sparkle in your subject’s eyes—all while maintaining the vibe of natural daylight.

The Color Temperature Advantage

Another big win when using Flash is consistent color temperature. Natural light can shift fast, especially if you’re shooting in the late afternoon when the sun’s dropping or moving between shade and sunlight. That’s where Flash helps lock things down. With Flash, I know exactly what kind of light I’m working with, and that makes a huge difference when editing in Lightroom.

When the Flash Doesn’t Fire…

A few times during a session, my Flash didn’t fire—maybe the battery was low, or the connection slipped. At first, it felt like a headache, but honestly, it gave me an excellent opportunity to compare the differences. I’ve included some comparisons above so you can see for yourself.

In each case, I edited the photos in Lightroom and did my best to make the natural light images look their best, balanced face exposure, color-corrected, and kept the background from blowing out. Still, there’s a noticeable difference. The flash images feel more polished: more dimension in the face, better eye contact, and no dark shadows under the brows or chin.

A Peek Behind the Scenes

Here’s a fun behind-the-scenes shot of a senior jumping in mid-air to glimpse my setup. You’ll see the softbox to the side, angled to gently wrap the light across the face without flattening everything. It’s not about over-lighting but enhancing what’s already there.

---

Using Flash doesn’t mean you’re faking the light. When done right, it’s just giving your subject that little extra boost so they look their absolute best, while still feeling natural and authentic. It’s about control, consistency, and care—three things I bring to every session.

You’ve made the shift. You’re no longer just reporting what you do—you’ve embraced the power of story. But now you’re stuck.

You might ask: If I lead with a story, how will people know about all the amazing work we do? Am I missing something?

That’s a fair question. And it’s one I always hear when organizations begin transitioning from traditional reporting to transformational storytelling. So let’s talk about it.

Why Story First Still Works

Science backs it up: stories work.

Neuroscience research shows that stories activate more brain areas than facts alone. According to one study, stories are 22 times more memorable than straight facts. Storytelling also increases the likelihood of staying engaged because a good story makes them feel something. And if they think something, they stick around.

But here’s the thing: you don’t have to cram everything you do into one story. That’s actually where many organizations go wrong. They try to make one story do too much, and instead of being engaging, it becomes overwhelming or confusing.

Instead of over-communicating, think of storytelling as a conversation starter.

---

Authentic Storytelling Creates Dialogue, Not a Data Dump

When you tell an authentic story that focuses on the transformation of someone you serve, you open the door for connection. That connection leads to curiosity. And curiosity leads to deeper engagement.

This isn’t about hiding what you do. It’s about building trust through the long game.

You’re not broadcasting a list of services. You’re inviting someone into a journey—one story at a time.

Yes, it may feel like you’re leaving things out. That’s normal.

But the goal isn’t to overwhelm your audience with everything at once. It’s to draw them in, hold their attention, and keep it.

Think of your communication like a TV series, not a documentary. You don’t give it all away in episode one. You let people walk with you, learn over time, and fall in love with the bigger mission.

---

A Simple Storytelling Campaign Formula

Here’s a simple framework to help you structure a storytelling series that stays engaging and still informs your audience over time:

1. Pick a Theme

Choose one aspect of your mission (e.g., clean water, education, healthcare) and focus your following few stories around that.

2. Tell a Transformation Story

Start with one powerful story from someone impacted by that part of your mission. Use the “Before – Turning Point – Transformation – New Life” framework.

3. Sprinkle in the Details

After you tell the story, use a follow-up post highlighting the programs, partners, or process that made the transformation possible. This is where you can naturally add your reporting, because now your audience cares.

4. Repeat with a New Story

Move on to the next person, the next facet of your work, the next life changed. Continue the rhythm: story first, details after.

---

Engagement Is the Goal

Remember, the aim isn’t to educate your audience on everything you do in one post. It’s to keep them coming back. You should create content that doesn’t just inform—it invites people into a relationship with your mission.

If they stay engaged, you’ll have plenty of time to tell them everything you do. But first, you have to earn their attention. And the best way to do that?

Tell a good story.

Caption: With steady hands, she stitches fabric—each thread weaving a new beginning. Once without opportunity, she now has the skills to build a future through Sifa Collective. What started as a small sewing class has grown into a movement, empowering women to create, earn, and teach others.

---

I recently received a social media post from someone sharing a missionary team’s incredible work in a remote community. The post described how these dedicated individuals built prosthetics, ran programs, and provided vital resources. While their work was undoubtedly meaningful, something was missing—the actual story.

Too often, missionaries (and many nonprofits) focus on reporting what they do rather than telling the more profound, transformative stories of the people they serve. The difference? Reporting is about actions, while storytelling is about change.

Who Is the Real Hero?

In the best stories, the protagonist isn’t the helper—it’s the one who transforms. Missionaries, aid workers, and nonprofit leaders play a crucial role but aren’t the story’s heroes. The real heroes are the individuals whose lives are forever changed.

If you want your stories to resonate truly, shift the focus:

• Before the intervention: Who was struggling? What was their life like?
• The turning point: What event or moment led them to seek help?
• The transformation: How has their life changed physically, emotionally, spiritually, or socially?
• The new reality: What does their life look like now?

The Power of Story Structure

A proven storytelling framework, often called the “Hero’s Journey,” helps craft compelling narratives. Pixar storyteller Matthew Luhn simplifies it into a “Story Spine”:

1. Once upon a time…
2. And every day…
3. Until one day…
4. Because of that…
5. Because of that…
6. Until finally…
7. And since that day…

This structure moves beyond reporting facts and creates a transformation journey, emotionally engaging the story.

Jesus Called Us to Be Witnesses, Not Reporters

This isn’t just about storytelling techniques—it’s rooted in the essence of Jesus’ command: “Be My witnesses” (Acts 1:8). A witness doesn’t simply describe events; they share how their lives have been changed.

Think of a powerful testimony:

1. Life before Christ – What was broken? What was missing?
2. The struggle – What challenges seemed impossible to overcome?
3. The encounter with Jesus – How did He step in? What changed?
4. The transformation – How did your life shift because of Him?
5. Life today – How are you now living in that transformation?

When we merely report on what missionaries do, we overlook the real story—the testimony of lives transformed by God’s power. And it’s our testimony, not just our activities, that spreads the gospel.

Bringing This to Organizations

This shift in perspective isn’t just for individual missionaries; it applies to entire organizations. Before sharing stories, organizations must take a step back and ask more profound questions:

• What problem are we really solving?
• Why do we do what we do?
• How do we ensure our messaging truly connects with people’s hearts?

This is the foundation of the next chapter of my work: helping organizations move beyond surface-level reporting into powerful, transformational storytelling.

If you’re ready to tell stories that truly change lives, let’s talk!

Education is an investment, and like any investment, it should be approached with thorough research and careful planning. Unfortunately, many schools, training programs, and workshops are more interested in taking your money than ensuring you have the qualifications for a sustainable career.

Know the Job Market Before You Spend a Dime

One of the most crucial steps before pursuing formal training is understanding the job market in your chosen field. Are there actual jobs available? What credentials are genuinely required? What is the likelihood of finding full-time, well-paying work? These are questions that many people fail to ask before committing thousands of dollars to education.

My wife’s experience is a perfect example of this. She earned her Master of Divinity (M.Div.), then went through a Clinical Pastoral Education (CPE) program to get the necessary credentials to work in a hospital setting. While she also serves part-time as a fire chaplain, that role is typically filled by volunteer chaplains or firefighters who take on that responsibility in addition to their regular duties. Yet, some schools charge students for training programs that promise careers as first responder chaplains without explaining that most positions are unpaid or that proper hospital chaplain credentials require far more rigorous training.

Photography Programs: A Field Ripe with Misinformation

Having spent decades teaching photography in colleges, workshops, camera clubs, and one-on-one coaching, I have seen firsthand how many aspiring photographers invest in expensive degree programs without understanding the reality of the industry. Many photography schools teach technical skills but fail to prepare students for the business side of photography, which is essential for making a living.

I’ve taught students who graduated from photography programs with tens of thousands in debt, only to discover they lacked the business acumen to market themselves, secure clients, or navigate the competitive landscape. Camera clubs and workshops can offer valuable learning experiences only if they are structured around practical, real-world knowledge. That’s why my approach to teaching always includes discussions on industry trends, client needs, and the financial realities of running a photography business.

Many students enroll in hospitality programs without realizing the realities of the industry. They spend years studying hotel management, event planning, or restaurant operations, only to graduate and discover that most jobs require working nights, weekends, and holidays. Rather than learning this after earning a degree, students would benefit from working in the industry early, whether through internships, part-time jobs, or shadowing professionals. Doing so would help them understand the demands of the field and determine if it aligns with their lifestyle and career goals.

Beware of Programs That Overpromise

For every reputable college, trade school, or workshop, many exist primarily to make money, not to ensure your success. These programs often:

• Overstate job availability and salary expectations
• Fail to provide necessary accreditation or certification
• Skip over industry-required steps for employment
• Offer incomplete or misleading job placement assistance

Aspiring photographers need to be especially cautious. While a degree in photography might sound impressive, many successful photographers never went to formal school for it. Instead, they built their careers through mentorships, workshops, and real-world experience. Before spending money on an expensive program, consider whether a mix of self-study, workshops, and business training might be a better path.

Do Your Homework: Research First, Invest Later

Before spending money on education, take these steps:

1. Talk to Industry Professionals – Reach out to people working in the field. Ask them about their career paths and what qualifications are essential.
2. Look at Job Listings – Read accurate job postings for employers’ requirements. If every listing demands an accreditation that your school doesn’t provide, that’s a red flag.
3. Verify Program Accreditation – Many professions require specific credentials that only accredited institutions can grant. Make sure your chosen program meets industry standards.
4. Consider the ROI (Return on Investment) – Will the job you’re training for provide a salary that justifies the cost of education? If not, explore alternative paths.
5. Check Graduate Outcomes – Ask the school or program for job placement rates and talk to alums. If most graduates aren’t working in the field, that’s a significant warning sign.

Final Thoughts

It’s heartbreaking to see people invest their time, energy, and money into education without real career opportunities. While there are fantastic programs out there, far too many exist to turn a profit. Before enrolling in any program—whether a university degree, trade school, or specialized workshop—ensure you’ve done your homework.

The goal isn’t just to get trained. The goal is to build a career. Choose your education wisely to equip you for the path ahead genuinely.

Stanley teaches lighting with the YWAM School of Photography in Kona, Hawaii. Photo by Dennis Fahringer

In any field, from teaching to storytelling, mastery separates the good from the great. A master of their craft understands their subject so well that they can approach it from multiple angles, adapt on the fly, and ultimately deliver better results than someone following a script.

Why Clients Benefit from Masters of Their Craft

When you hire someone truly skilled, you’re not just paying for a service—you’re paying for insight, adaptability, and problem-solving. This is especially true in creative fields like photography, videography, and storytelling.

As a storyteller, I’ve traveled the world to capture meaningful narratives. Inevitably, something always goes wrong—weather changes, a key interview falls through, or access to a location is denied. But because I know why I’m doing the story and the goal, I can pivot and still produce a compelling final product.

True professionals don’t just execute a plan—they know how to adjust it in real-time without compromising the outcome. The same goes for teachers, consultants, designers, and leaders. When disruptions occur, those who have mastered their craft turn obstacles into opportunities.

How to Identify the Right Expert for the Job

Clients looking for a master artisan should consider the following:

1. Experience Over Credentials – While degrees and certifications matter, real-world experience often speaks louder. Look for a portfolio of work that demonstrates expertise.
2. Adaptability & Problem-Solving – Ask about challenges they’ve faced in past projects and how they overcame them. Their response will tell you much about their ability to think independently.
3. Clear Communication – A master of any craft can explain complex ideas clearly.
4. Passion for Their Work – Do they genuinely love what they do? Passion often fuels mastery and ongoing learning.
5. Testimonials & Referrals – What do others say about working with them? A strong reputation is a good indicator of consistent excellence.

How to Market Yourself as a Craftsman

If you want to be recognized as a master of your craft, it’s not enough to do great work—you need to position yourself effectively. Here’s how:

1. Show, Don’t Just Tell – Share case studies, behind-the-scenes stories, and examples of how you’ve solved client problems.
2. Educate Your Audience – Masters teach. Share your knowledge through blogs, videos, or speaking engagements.
3. Demonstrate Adaptability – Showcase how you’ve handled challenges in your work and still delivered exceptional results.
4. Build a Reputation Through Consistency – Delivering great results repeatedly builds trust and credibility.
5. **Engage with Your Industry—**Network, contribute to discussions, and position yourself as a thought leader in your field.

Conclusion

Mastery isn’t about knowing everything—it’s about understanding your craft so profoundly that you can adapt, pivot, and still achieve outstanding results. Clients benefit most when they hire true experts; those who dedicate themselves to mastery stand out in a crowded market. Whether hiring or positioning yourself as a professional, remember that the difference between average and exceptional is the ability to navigate challenges without losing sight of the goal.

Why This Belongs on My Blog

At first glance, this topic may seem unrelated to my usual focus on storytelling, photography, and branding. But in reality, it’s deeply connected. Storytelling isn’t just about capturing moments—it’s about understanding humanity. And right now, I see a world that has drifted too far into left-brain thinking, where efficiency and logic have taken over at the cost of creativity, faith, and grace.

As a storyteller, I know that the most potent narratives—the ones that truly move people—come from the right brain. They come from faith, community, and our ability to see beyond ourselves. Without that, we lose not just great stories but the essence of what makes us human.

That’s why I felt compelled to write this.

---

The Lost Art of Balance: Why We Must Reclaim the Right Brain in Society

Our world has become dominated by logic, data, efficiency, and control—hallmarks of left-brain thinking. While this has fueled remarkable technological progress and problem-solving, it has also come at a cost. In our relentless pursuit of order, we’ve suppressed the right brain—the side responsible for creativity, intuition, faith, and deep human connection.

As a result, we find ourselves increasingly isolated, transactional in our relationships, and starved for meaning. The institutions that once nurtured the right-brain aspects of our humanity—faith, the arts, storytelling, and community traditions—are fading. We are losing the things that help us see beyond ourselves, make sense of suffering, and extend grace to one another.

The Decline of Right-Brain Institutions

Faith, the arts, and communal traditions have helped societies stay balanced throughout history. These were cultural expressions and essential forces in shaping compassion, wisdom, and a sense of purpose beyond personal ambition. Today, many of these institutions are in decline:

• Faith Communities: Christianity, Islam, Judaism, and other faiths emphasize themes of grace, mercy, and loving others. Yet, many religious institutions struggle as society leans into hyper-individualism, seeing faith as unnecessary rather than a vital part of human flourishing.
• The Arts and Storytelling: Stories, music, and visual arts are essential for conveying human experience, yet they are increasingly undervalued in favor of purely functional or profit-driven pursuits.
• Communal Traditions and Rituals: From neighborhood gatherings to shared meals, we’ve lost many simple practices reminding us we belong to something greater than ourselves.

Christianity and the Core of Grace

Christianity’s central message is grace—the unearned gift of love, forgiveness, and mercy. Jesus’ life and teachings were revolutionary because they emphasized that people are valued not by their productivity, achievements, or even righteousness but by the simple fact that they are loved by God.

The parable of the Good Samaritan (Luke 10:25-37) is one of the clearest examples of this grace in action. A Jewish man is beaten and left for dead on the side of the road. Two religious leaders—who should have helped—pass by, prioritizing their legalistic duties over human compassion. But a Samaritan, a member of a group despised by the Jews at the time, stops to help, bandaging the man’s wounds and paying for his care.

This parable challenges us to understand that true faith is not about status, rules, or logic—it is about love, mercy, and action. The Good Samaritan had nothing to gain by helping a stranger. He extended grace simply because it was the right thing to do.

Other faith traditions also embrace this principle:

• Islam emphasizes compassion and charity (Zakat), requiring Muslims to care for the poor and vulnerable.
• Judaism teaches Tikkun Olam the duty to repair the world through acts of kindness and justice.
• Hinduism emphasizes Seva, or selfless service, which means helping others without expectation of reward.

Yet, as we’ve leaned too far into left-brain thinking—prioritizing efficiency, self-sufficiency, and measurable outcomes—our culture has moved away from these values of grace and service. Instead, we often view people in need as burdens rather than opportunities for compassion.

War and Crisis: Society’s Harsh Reset Button

History shows that societies become unbalanced when they lean too far in one direction—whether toward rigid control or chaotic emotion. When this happens, a collapse or crisis follows. Unfortunately, one of the great “reset” moments for societies has often been war.

War forces us to face our mortality and recognize that we depend on one another. After times of great conflict, we often see a resurgence of faith, the arts, and community-building. People remember the importance of grace—not as an abstract concept but as a survival necessity. We reconnect with the right brain because we are forced to do so.

But do we have to wait for a crisis to restore balance?

Reclaiming the Right Brain—By Choice, Not by Crisis

Rather than being forced into grace by war or suffering, we can choose to restore it now. We can:

• Reembrace faith and grace: Whether through Christianity or other traditions, faith reminds us that we are more than what we produce. It teaches us to give and receive grace.
• Invest in the arts and storytelling: Music, literature, and film help us process our experiences and see the world through different perspectives. They cultivate empathy and wisdom.
• Prioritize community and rituals: Shared meals, small gatherings, and storytelling traditions restore our sense of belonging.
• Extend grace in daily life: The Good Samaritan didn’t need a policy, a study, or an efficiency metric to justify helping someone. He acted in love. We can do the same—offering kindness even when it’s inconvenient or undeserved.

We have spent decades overcorrecting toward a left-brained world. It is time to bring balance back—not through crisis but deliberate choice.

If we reclaim faith, storytelling, and a culture of grace, we don’t just restore balance to our lives—we help rebuild the foundation of a compassionate society.

Adobe Lightroom is a powerful tool for photographers, but getting it set up correctly can save you countless hours. This guide will walk you through the key decisions you must make when installing and organizing Lightroom, ensuring a smooth and efficient workflow.

---

Installing Lightroom & Choosing Your Catalog Location

One of your first decisions is where to store your Lightroom catalog. By default, Lightroom creates a catalog on your internal hard drive, but you may want to consider placing it on an external SSD. Here’s why:

• Portability: If you work across multiple computers, keeping your catalog on an external SSD allows you to move seamlessly between them.
• Performance: SSDs offer significantly faster read/write speeds than traditional hard drives, making your workflow much smoother.
• Storage Management: Keeping your catalog separate from your system drive can free up space and prevent slowdowns.

---

File Naming and Folder Structure: Planning for Growth

A well-thought-out file naming and folder structure will help you stay organized as your image library grows. Some key principles to follow:

File Naming Conventions

Consistent naming helps avoid duplicates and makes it easier to locate images. A common approach includes:

• Date-based: YYYY-MM-DD_Description (e.g., 2025-03-19_Sunrise_Beach.CR3)
• Event-based: EventName_SequenceNumber (e.g., Wedding_001.DNG)
• Client-based: ClientName_Project_Sequence (e.g., ACME_Corporate_Headshot_012.NEF)

Folder Structure

Decide on a structure that makes sense for you. Some examples:

• By Date: 2025 > 03 > 19 > Shoot_Name
• By Project: Clients > ACME > Headshots > Raw_Files
• By Location: USA > Georgia > Atlanta > Event_Name

---

Using IPTC Metadata for Image Searchability

Beyond organizing files, embedding descriptive text in IPTC metadata is crucial for finding images later. Keywords, captions, and location data allow for fast searches within Lightroom.

• Keywords: Add specific and consistent keywords to describe your images.
• Captions: Write a short description of the photo’s content.
• Location Data: If available, include GPS coordinates or place names to make searching by location easier.
• Copyright Information: Protect your images by embedding your copyright details in the metadata. Use the following format:
  • Creator: Your full name or business name
  • Copyright Notice: © [Year] [Your Name or Business Name], All Rights Reserved
  • Copyright Status: Mark as “Copyrighted”
  • Contact Information: Your email and website (optional but helpful)

---

Should You Build Smart Previews?

Lightroom offers the option to Build Smart Previews during import. These smaller, compressed versions of your RAW files allow you to edit images even if the original files are offline. Here’s when you might want to enable or disable them:

Reasons to Build Smart Previews

• You work on a laptop with limited storage and don’t always have access to your external drive.
• You need to edit images on the go without carrying your entire RAW library.
• You want faster performance while making edits.

Reasons NOT to Build Smart Previews

• You always have access to the complete RAW files on a fast drive.
• You want to conserve disk space, as Smart Previews require additional storage.

---

You can edit once you’ve imported your images and set up your catalog! The following steps involve developing your pictures, organizing collections, and refining your workflow.

By making these setup choices now, you’ll ensure that your Lightroom experience remains smooth and scalable as your photo library grows.

Discovering and living out your purpose is one of the most rewarding journeys in life. But for many, this takes time—often years—before they can fully execute their mission while covering financial responsibilities. The tension between purpose and provision is something I’ve seen firsthand, not only in my own life but also in those I mentor and teach. While I guide younger professionals in their journeys, I also recognize that I need help navigating my path.

Lessons from Paul the Tentmaker

The Bible gives us a great example of balancing work and mission through Paul. In Acts 18:1-4, we see that Paul made tents to support himself while preaching the Gospel. He didn’t separate his work from his calling but allowed one to help the other. His story reminds us that sometimes, fulfilling our purpose requires seasons of doing practical work to sustain our mission.

Joseph’s story (Genesis 37-50) teaches us that purpose often unfolds over time. From being sold into slavery to rising as Egypt’s leader, his journey shows that faithfulness in all seasons—including those where we must “pay the bills”—leads to our greater calling.

Finding Purpose in Different Career Stages

Our purpose is not always a single destination but an evolving journey shaped by experience, skills, and opportunities. Here’s how it often looks at different career stages:

Starting Out (20s-30s): Building the Foundation

• Explore different jobs and develop skills that align with your interests.
• Pursue side projects or volunteer work that resonates with your mission.
• Seek mentors who can help guide you while also learning from peers and industry leaders.

Mid-Career (40s-50s): Refining and Growing

• Leverage your experience to transition into roles that align more with your calling.
• Take strategic risks to move toward purpose-driven work without jeopardizing financial stability.
• Invest in others—mentor younger professionals and expand your influence by sharing what you’ve learned.

Later Career (60s+): Legacy and Influence

• Focus on impact—your wisdom and experience can guide the next generation.
• Shift toward projects that bring meaning rather than just financial gain.
• Stay adaptable—markets and industries change, but the purpose remains.

Navigating Uncertainty When the Market Shifts

Economic shifts can threaten income streams even when you’ve found your mission. I’ve experienced this myself—passion doesn’t always pay the bills consistently. Here are a few ways to adapt:

• Diversify Your Income – Develop multiple streams of revenue that allow you to continue your purpose-driven work.
• Stay Adaptable – Learn new skills, embrace change, and pivot when necessary.
• Seek Guidance – Just as I mentor others, I also need help from those ahead of me. Having trusted advisors can make all the difference in times of uncertainty.

We All Need Help

While I enjoy mentoring and teaching others about storytelling and brand-building, I also need help. The reality is that we never fully “arrive.” We are all learning, growing, and adjusting as life unfolds. Whether you’re just starting, in the middle of your career, or reflecting on your legacy, purpose is not a one-time decision—it’s a lifelong journey.

So, wherever you are, embrace the process. Seek wisdom. Stay open to change. Above all, trust that your purpose will continue to unfold even as you navigate the practical side of life.

Savoring a well-earned macchiato break with James Dockery in Kosovo, recharging after long days of shooting, editing, and teaching at our video storytellers workshop. The craft and care that went into this cup matched the hospitality of the café—creating not just a perfect coffee but a moment to pause, reflect, and appreciate the incredible experience we were part of.

In 1997, at the Worldwide Developers Conference, Steve Jobs faced a brutal insult during a Q&A session. A developer criticized him harshly, questioning his competence and vision. Instead of firing back angrily, Jobs paused, collected his thoughts, and delivered a masterclass in leadership and customer-centric thinking.

You can watch the moment here: Steve Jobs’ Perfect Response to an Insult.

His response wasn’t defensive. Instead, he acknowledged that sometimes, even the best-intended ideas don’t work. He emphasized the importance of starting with the customer experience and working backward to the technology—not the other way around.

This principle is just as crucial in photography as it is in tech.

The Customer Experience Comes First

Too often, photographers fall in love with their style, gear, or creative process. They experiment, push their boundaries, and create work they adore—but that doesn’t automatically translate to a great experience for the client.

For example, many photographers get stuck on the idea of day rates or hourly rates when pricing their work. But from a client’s perspective, this can be confusing. What they really want is clarity: What’s the result? What do they get? How does it solve their problem?

That’s why I always recommend project-based pricing. It helps clients understand what they’re paying for and feel in control of their investment. One of the most effective pricing strategies is offering three options: low, medium, and high. If the client chooses the lowest tier, that’s fine—it still means you’re providing a service that meets their needs while also establishing a foundation for future work.

The Genius of Steve Jobs

Steve Jobs’ brilliance wasn’t just in creating technology—it was in his obsession with how people experienced it. He understood that customers don’t care about how complex or innovative something is; they care about how it makes their lives better.

As photographers and visual storytellers, we should apply the same mindset. The experience you create for clients—from your pricing structure to your workflow to your final delivery—matters as much as the photos themselves. A great experience leads to repeat business, referrals, and a strong reputation.

A Post-Jobs Apple and the Danger of Ignoring Customer Needs

After Jobs’ death in 2011, Tim Cook took over as CEO. Under his leadership, Apple shifted towards a more closed ecosystem, streamlining its products and maximizing efficiency. One notable change made it more difficult for customers to upgrade RAM and hard drives in their Macs. While this approach has contributed to Apple’s financial success and ecosystem integration, it has also frustrated some longtime users who prefer the flexibility of upgrading their devices over time.

This shift reminds us that companies that prioritize internal efficiencies over customer experience risk alienating their audience.

Bringing It Back to Photography

Your photography business isn’t just about the images you take—it’s about the experience you provide. If your pricing confuses clients, if your workflow is cumbersome, or if your portfolio prioritizes what you love over what your clients need, you’re making the same mistake Apple made post-Jobs.

Be obsessed with your customers. Listen to their pain points. Make their experience seamless. Most importantly, ensure that the value you provide is crystal clear.

Because in the end, the best businesses—whether in tech or photography—aren’t built around what the creator loves. They’re built around what the customer values.

A friend sent me a link to a photographer traveling the country, capturing images with a twin-lens reflex camera on film. It got me thinking about why photographers choose specific tools and how those choices shape their approach to storytelling.

I respect anyone who finds balance and peace in their craft, even if I don’t fully relate to their method. For many, shooting film—especially with older formats like 4×5 or 8×10—forces them to slow down. It demands patience and deliberation, making them ask, Is this moment worth my time?

I’ve shot film, but I never gravitated toward twin-lens reflex cameras. I preferred using a Hasselblad or even a Mamiya RZ67 because I liked seeing precisely what the lens was seeing. With a twin-lens reflex, you’re looking through a separate viewing lens, which means what you see isn’t always perfectly aligned with what the camera captures. That disconnect never worked for me. I wanted complete control of my framing and composition, and those single-lens medium format cameras gave me that clarity.

The Importance of Intentionality

The lesson here isn’t about film versus digital—it’s about why we take photos in the first place. Before clicking the shutter, we should ask ourselves:

1. Is this moment worth preserving?
2. Why do I want to preserve it?

For some, the answer is personal. They capture moments simply for their enjoyment. However, the process requires more profound thought for those who create visuals to communicate stories and messages. It’s not just about what’s in front of the lens—it’s about crafting an image that conveys meaning.

Vanessa Van Edwards, who teaches body language and human connection, emphasizes how small details—tone, expression, and word choice—shape interactions. As visual storytellers, we communicate similarly through:

• Body language – Capturing authentic emotion and gestures
• Light – Setting the tone and mood of the story
• Lens choice, depth-of-field, and composition – shaping the way an image is perceived

For me, slowing down doesn’t require switching cameras or returning to film. Digital photography offers greater dynamic range and the flexibility to choose between color and black and white in post-processing. The key is not the tool itself but the mindset behind it.

Finding Purpose in Storytelling

When I teach, I encourage discussions on how different cameras and formats influence storytelling. But I’ve also noticed that some people become more attached to the experience of photography than to its impact. The same can be said for missions—too many people engage for personal fulfillment rather than actual service.

Jesus’s life reminds us that purpose isn’t about self-gratification. It’s about sacrifice, about giving of ourselves for the sake of others. When we embrace that, we experience the kind of love that only God can fully give.

So whether we shoot film or digital, the real question remains: Are we simply capturing moments or telling stories that inspire and serve others?

Let’s approach photography with that purpose in mind.