89% of shoppers stay loyal to brands that share their values
Your message is likely very sales-heavy if you’re focused on simply selling a product and not building a brand. Consumers are constantly being sold to. Instead of focusing on what you can get from them, brand-building allows you to focus on what you can give, and after you’ve built a foundation of trust with your audience, they will be more likely to hit “Buy Now” on your next offer.
Selling products in the short term may be a necessary goal to launch your business, but branding can set up your business for success in the long term.
Selling stuff you no longer need on eBay to get some cash should look a lot different than how your business sells its products or services.
Steve Jobs’s impact on Apple was continually pushing products back to his team for simplifying and design. He went for the clean back of the MacBook Pro. Something that most in the industry were not paying attention to that kind of detail that customers didn’t see when using. Jobs knew better.
Build your brand, and don’t just succumb to Good Enough for your marketing.