I bought the Fujifilm 10-24mm ƒ/4 lens. It translates to a 15-36mm (35mm Equivalent) lens.
I have advised many photographers looking for smaller systems like the Fuji mirrorless camera. Many of my friends have already had this lens in their bags for a while, but I finally picked this up, and before using it on a paying job, I am just shooting test shots.
My test shots are not portfolio shots.
I am just shooting things to get a feel for the depth-of-field and how it focuses, which is super fast and quiet on the Fuji X-E3.
This is one of my favorite zoom ranges. I like to use a great deal. I have the Nikon 14-24mm ƒ/2.8 that I use on my Nikon D5, which is like a center block compared to the Fuji X-E3 and the 10-24mm.
I love just taking photos all the time. It is not just my profession but also my hobby. However, I am not a fan of the weight of the Nikon D5 cameras and lenses. I trust them a lot more than the Fuji, but this has more to do with having 35+ years of experience with my Nikons.
When someone pays me to shoot an assignment for them, they are paying me to know what my gear will do and for my creative instincts. Whenever you buy new equipment, always take it for a good number of test drives, so you know any quirks before you find out about the paying job.
Stay tuned for more photos from my new Fuji X-E3 and my new 10-24mm ƒ/4 lens. I am off to Hawaii in a few weeks and can’t wait to see how they do around the Big Island.
I am my family’s visual historian. I take photos and give them away to my family all the time. Thanks to social media, there is a good chance these may be seen and enjoyed more than when I shot the film, and they went into a family photo album.
While I am not working on an assigned story, I still capture our family’s story in moments. The cool thing with social media is our ability to match words with those pictures.
I still take those formal photos of our families, but the living life photos capture the personalities of each person, in my opinion, so much more.
This role often means you are just observing, but I believe long into the future, when I am no longer here, my family will cherish these and learn about their ancestors.
My mother’s dad was always documenting his family and my dad.
I grew up every Christmas with my dad having these lights pointed at us as we walked into the room. I am not sure I saw anything for a few moments. It was so bright.
This is one of the rare moments where my wife Dorie has been with two of her sisters. While getting to see them was excellent, capturing the moment for us to remember makes this so we can tell the generations who their family is and how they are all related.
Here are a few tips to make you a better visual family historian.
Take lots of photos of your family.
Share your photos with your family. USB Jump Drives are good.
Use metadata to put the text with each photo. For example, be sure you have the occasion and the names of the people in the image.
Put your photos in some storage system like Google Drive, DropBox, or other online services.
The past few weeks have been bitterly cold for our community in Roswell, Georgia. While we didn’t have a lot of snow, it stayed on the ground longer than usual due to the freezing weather.
While we always have birds at our bird feeders during this cold snap, they have been eating a lot more. I think this is because the ground is so hard to kill many insects and keep many in the background.
We stayed inside more than usual due to the icy streets for many days.
Since I couldn’t sit still, I decided to take photos of the birds at our bird feeder with a new Fujifilm X-E3 camera and a new flash system made by Flashpoint for the Fuji cameras.
This morning I pondered how they survived and was reminded of the scripture that says God takes care of the birds. I was fascinated by the scripture that birds do not “sow nor reap nor gather into barns” as humans do, yet God takes care of them.
No matter how well I know the scriptures about how God will take care of us–I worry.
We all indeed worry to some extent but do it too much, and it can color your whole life, leaving you strung out, unhappy, and constantly anxious. It’s not unusual either. Around 1 in 20 of us experiences excessive worrying – called Generalised Anxiety Disorder (GAD) – at some time in our lives.
If you are struggling, get some help through a licensed counselor like a social worker, psychologist, or psychiatrist.
One thing I noticed from being locked up inside due to the cold is getting cabin fever. It can be depressing as well.
Keep physically active. Develop a routine, so you’re physically active most days of the week. Exercise is a powerful stress reducer. It may improve your mood and help you stay healthy. Start slowly and gradually increase the amount and intensity of your activities.
Make sleep a priority. Do what you can to get enough sleep to feel rested. If you aren’t sleeping well, see your doctor.
Eat healthily. Healthy eating — such as focusing on vegetables, fruits, whole grains, and fish — may help reduce anxiety.
As a freelancer looking for work to pay your bills, focus on the jobs, people need now. Portraits/headshots are usually needed quickly compared to someone booking a wedding photographer.
People don’t book headshots six months to a year out, but that is how they book photographers for their weddings.
Get together with other photographers and talk. They will not solve your problems by telling you their clients’ names, but you will pick up tricks and how they talk to their clients.
Maybe you can just practice a cold call with another photographer. Maybe you can practice doing an estimate with them.
Don’t let life ruffle your feathers.
Focus on one thing at a time. For me–and most people–multi-tasking typically leads to chaos. I try to choose one task, see it through, and head on to the next task that needs to be done.
Learn to be flexible. Things will come up, or someone will ask you to help with something, so learn to go with the flow a little bit. Just take a moment to think about what is happening and regroup. Change your plans accordingly.
Learn to prioritize. Let’s face it; some things will not impact your goals if you don’t get to them. However, there are some action items, if you put them off, can wreak havoc.
You can use your energy to focus on all that could go wrong or, even better, just focus that energy on doing something. The energy amount is about the same, but one moves you forward and leaves you standing still.
Remember, birds go where the food is, which is called migration. This is where we get the word about migrant workers. They go where the work is for them. They go where they can help their families survive.
Today is a day for action. The question for you is, what steps will you take? While the birds don’t “sow nor reap nor gather into barns,” they are out looking for food. How about you?
Story of Cain and Abel [Fujifilm X-E3, 18-55mm, ISO 1000, ƒ/4, 1/200]
Yesterday, when I was in my Sunday School class, we studied the story of Cain and Abel. While I have read this story repeatedly since I was a little child, I come to the scripture a little differently each time. Life experiences and where I am in life really can impact one’s perspective.
Reading this as a business owner, I saw this in a new light. I thought of how I know this story lives out in business daily.
Just read the story with a customer being God, while Cain and Abel are two freelancers giving estimates to get a job.
Genesis 4:1-15
4 Adam made love to his wife Eve, and she became pregnant and gave birth to Cain. She said, “With the help of the Lord I have brought forth a man.” 2 Later she gave birth to his brother Abel.
Now Abel kept flocks, and Cain worked the soil. 3 In the course of time Cain brought some of the fruits of the soil as an offering to the Lord. 4 And Abel also brought an offering—fat portions from some of the firstborn of his flock. The Lord looked with favor on Abel and his offering, 5 but on Cain and his offering he did not look with favor. So Cain was very angry, and his face was downcast.
6 Then the Lord said to Cain, “Why are you angry? Why is your face downcast? 7 If you do what is right, will you not be accepted? But if you do not do what is right, sin is crouching at your door; it desires to have you, but you must rule over it.”
8 Now Cain said to his brother Abel, “Let’s go out to the field.” While they were in the field, Cain attacked his brother Abel and killed him.
9 Then the Lord said to Cain, “Where is your brother Abel?”
“I don’t know,” he replied. “Am I my brother’s keeper?”
10 The Lord said, “What have you done? Listen! Your brother’s blood cries out to me from the ground. 11 Now you are under a curse and driven from the ground, which opened its mouth to receive your brother’s blood from your hand. 12 When you work the ground, it will no longer yield its crops for you. You will be a restless wanderer on the earth.”
13 Cain said to the Lord, “My punishment is more than I can bear. 14 Today you are driving me from the land, and I will be hidden from your presence; I will be a restless wanderer on the earth, and whoever finds me will kill me.”
15 But the Lord said to him, “Not so; anyone who kills Cain will suffer vengeance seven times over.” Then the Lord put a mark on Cain so that no one who found him would kill him.
While discussing this passage in class, I was struck by why God didn’t treat both Cain and Abels’s gifts equally. The scripture doesn’t say why he treated them the way he did.
You would think God should treat them equally.
I can think of many Christmas and birthdays where opening a present I was disappointed, or one of my family/friends was disappointed with a present. It was always important in my circles that you appreciated the gift.
So I can get why God might like one gift more than the other; I am that way. Our customers and potential clients also have reasons they pick one vendor over another, and they don’t always tell you why.
Instead of dealing directly with God over his gift Cain got angry with his brother Abel. Sound familiar. We often are upset with our competition.
Instead of taking our anger out on others, we need to work on ourselves. We need to remember there is always the next time. Maybe not with that client, but with another.
Maybe you are like Cain and realize you only have “fruits of the soil” as a farmerand not an animal to sacrifice because you are a farmer and not the cowboy. Don’t be shortsighted and think eliminating your competition is the only way to win a contract. [You could be just talking about your competition badly to the customer.]
Look at what you have to offer and do everything you can to be sure that your presentation of your gifts is as good as the gifts themselves.
Focus on your Audience’s Needs. … As you prepare the presentation, you must remember what the audience needs and wants to know, not what you can tell them. While giving the presentation, you also need to focus on your audience’s response and react to that.
2017 SOP1 Group Photo–L/R Juan Carlos Sanchez De Fuentes, Thema Black, Daisy Wang, Fred Tesone, Hayley Webb, Michael Gellerstedt, Laurelee Martens, Chance Punahele Ortiz,Heather Morse, & Dennis Fahringer. Also featuring Keiko the dog. [Fuji X-E2, Fuji 18-55mm, ISO 200, ƒ/9, 1/80]
A month from now I will be back in Kona, Hawaii to teach the YWAM School of Photography 1 portrait lighting and business practices for a week.
This group photo is last year’s class. This year’s group will be twice the size of last year.
While I will be teaching a great deal about lighting the business practices is the one thing that over the years has proven even more valuable to the classes.
“How do you make a living doing photography?”, is answered through solid business practices.
Knowing your Cost-Of-Doing-Business and how to price your work doesn’t get you clients. It only makes sure that you make money when you price jobs rather than losing money.
How do you get those clients? Well this is the Catch-22 of Freelancing.
When you are a professional photographer you are like every other business person. You are in the business of solving people and businesses problems through the use of photography.
What you need to be doing is interviewing people and listening. You need to find out what their problems are so that you can pitch to them solutions for which you can provide those services.
Having a portfolio is like any other business where you can display your wares, or as in this example Maine lobster buoys on the side of the road of commerce.
If the client know what they need then this works really well, except now your work is more of a commodity. This is an article of trade or commerce, especially a product as distinguished from a service. Due to your work being seen as a commodity it is much harder to get prices that work with your Cost-Of-Doing-Business.
You need to be seen as a visionary for the person’s business and not just a commodity if you are in the creative arts type of a business.
You need to put yourself in situations where you get to listen to business people talk about what they do. You need to learn about their business. You need to ask questions that give you understanding.
Only when you really understand what problems they are facing with their business can you then think of ways that you can help solve some of those problems.
Now often they do not even know that your solution is to a problem they have. This will come over time where you start to recognize problems facing business owners and knowing that there are solutions you have done for others that could work for another business.
Here is the Catch-22 you must face each day to make a living as a photographer. You have solutions for a business to thrive, but you must first find a way to know what problem a particular business is facing before you can offer a solution.
Making this even more complicated is that if the client already knows what they need then you will be treated as a commodity. You need to be the photographer that has business solutions and not just the ability to take a picture.
One of my wife and I’s favorite photos of our daughter Chelle. She has her first Shirley Temple drink at the beach. Her expression of how much fun she was having and that we had this experience with her and the photo now helps us remember that moment like it just happened.
This is the time of year we make New Year’s resolutions, which are typically about taking care of ourselves. What are your Business New Year’s Resolutions?
Most likely, whatever you come up with is a way to build your brand. Let me give you some business topics you should be very concerned about this year.
Number One _________________
I want to leave that blank for now for a reason. I will come back to it shortly for you. Now let’s look at some of those hot topics.
Quality Control – You should always be concerned that you are giving your customers the very best they can get in the open market. Notice I didn’t say the best that you can give them. If you lack something that is keeping your quality behind, that should be one of the things you want to address this year.
In my industry, photographers always try to keep their camera gear as new as possible. The images from the latest cameras are superior to the quality of older models. I know many photographers who update immediately and others who upgrade every other model.
Speed of Service – If you are not careful, your competition will take away your business because you are too slow. Customers have problems for which a company has a solution to fix. If you are too slow, the customer will go elsewhere to solve those problems.
Pricing – There are many things that affect pricing, so you need to be sure you are on top of everything.
One thing about pricing is the cost-of-doing business. You must be sure you are covering to make a living. However, have you considered how your pricing comes across to the customer?
Too many businesses are more concerned with what they make and covering their costs that their pricing is worded to how they think and not about how the customer feels.
I am a big proponent of at least giving a customer three to four prices: bare minimum, medium, and high price packages and even the Whoop Ti Doo for a fourth option.
How you differentiate the pricing points also gives a better understanding of the different services you can provide.
I want to return to the Number One thing I started with but left blank. What core values guide your business?
This core value is what I think of as the culture you exhibit to your client. When you go into a hotel where the décor is all about a log cabin compared to going into a castle, it sets a tone for the business.
I also think about the restaurant chains Texas Roadhouse, The Ground Round, and Logan’s Roadhouse that all served peanuts, and customers tossed the shells on the ground. The waitress greets you with Howdy as much as a Hello.
Now, these core values often will have you doing things that do not make the most business sense. We often talk about a person having a moral compass. A moral compass is an internalized set of values and objectives that guide a person regarding ethical behavior and decision-making.
I know of one man who confronted a young man when he discovered that his employee was drinking on the job. As long as an employee would come clean and own up to their digressions, he would do all he could to help that employee.
He helped that employee overcome his drinking problem. It made no business sense to do this, but this was his core value of giving those who need help and willing to make changes the help. Now he would fire many people as well, and the line in the sand appeared to me to be one of if the person would own up to their mistakes.
Here are some ways that you might want to evaluate how your character is coming across and revealing a lack of core values that show a moral compass.
How do you speak to your spouse? Let me say I am preaching to myself on this one. We all need to show respect and not get so short with those closest to us. Whenever you answer your phone, and it is your spouse, others in earshot hear how you treat your spouse.
How do you speak to your children? Now, if you don’t have any, this could be anyone who is a subordinate that depends on you. You always want to talk with respect and love to them. You still need to discipline, but how you do it should help to build them up and not tear them down.
How do you speak to those serving you? Our son works in a restaurant as a server, and the stories he tells horrifying how people treat others. You need to be able to request things you need and correct a mistake in a way that honors those who serve you. Now, if you get horrible service and are mistreated, you still can handle this in a way that demonstrates the high road.
How do you speak to your enemies? Truly listening to others and addressing their concerns in a calm voice is a powerful way to win friends. Stay with the facts over disagreements and explain what you can and are unwilling to do.
Your attitude can jeopardize the situation more than the words themselves. Abraham Lincoln wisely said, “Better to be silent and be thought a fool than to speak and remove all doubt.”
Put your moral compass first this year. Focus on relationships and not on transactions. If you do this, then you will be successful.
Blue Bird on my Bird-feeder in Roswell, GA [Fujifilm X-E3, 55-200mm, ISO 1000, ƒ/4.8, 1/200 – Flashpoint Zoom Li-on R2 TTL & Flashpoint R2 TTL transmitter]
Before Christmas, my friend Dennis Fahringer forwarded me a special Adorama had on their Flashpoint Zoom Li-on R2 TTL & Flashpoint R2 TTL transmitter. The flash was $119, and the transmitter was $46.
I bought the Godox VING V860IIN TTL Li-Ion Flash Kit for Nikon with its transmitter because I loved the Neewer TT850, which is pretty much the same flash as the TTL capabilities.
Neewer, Godox, and Flashpoint are all the same company but are marketed differently. Flashpoint is the Adorama-branded system with more warranties than the others.
I have not bought the studio version of the system yet, but I plan to do so soon. This week, they introduced the newest version of the studio Flashpoint XPLOR 600PRO TTL Battery-Powered Monolight (Bowens Mount) – Godox AD600 Pro. This sells for $899 without the transmitter.
The XPLOR 600Pro TTL is the next evolution of the Flashpoint R2 radio system, compatible with the R2 Canon, Nikon, Sony, Fujifilm, and Olympus/Panasonic TTL auto flash systems for remote power control and shooting.
Using the bird feeder in my backyard, I tested how well the camera worked with the HSS of 1/4000. The flash supports the FP mode (high-speed flash sync), in which the flash outputs continuous light while the first and second curtains travel across the sensor, enabling flash photography at any shutter speed.
The range of the radio transmitter from the camera to the flash is 330ft / 100m. Recycle time is <4 seconds. This is great for more than 600+ full-power flashes with the Lithium battery.
You need to use their studio heads if you want something faster. The Flashpoint XPLOR 600PRO TTL Battery-Powered Monolight recycle time is approximately 0.01- 0.9 seconds.
When you think of the exposure triangle, you believe all are affected as you change the others.
There is a kink in this because when you use a flash, the light volume is pretty much the same as you shorten the duration. The problem through the years was the ability to shrink the shutter speed and sync with the flash. This has now been pretty much solved in the last few years. So, shortening the shutter speed impacts the available light (The Sun) if outside and not the flash as much.
Earlier, I showed how I did this with the Nikon system. I can do the same with my Fuji X-E3 and the Flashpoint Zoom Li-on R2 TTL & Flashpoint R2 TTL transmitter.
Now, the cool thing about picking up the studio flash Flashpoint XPLOR 600PRO TTL Battery-Powered Monolight (Bowens Mount)—Godox AD600 Pro is that it works with all the transmitters for Nikon, Fuji, Sony, Canon, and Olympus. So, my two camera systems can use the same studio flash in TTL mode.
I look forward to shooting more with my Fuji X-E3 and the Flashpoint Zoom Li-on R2 TTL & Flashpoint R2 TTL transmitter in the months ahead. I love such a small system for travel.
Witchdoctor and his family in Togo, West Africa [Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 100, ƒ/1.4, 1/2500]
I believe that many journalists look for validation that the work they are doing is essential. I sure do look for it myself. I want to know that I am making a difference.
However, I believe that too many put that validation within the industry through awards given mainly by the high priests of journalism. Awards like the Pulitzers and POYs are judged by our peers and not by our audience.
I stopped entering contests more than 25 years ago and only recently can articulate why. I felt like the awards didn’t validate if the stories I worked on making a difference in the audience’s lives.
When journalism is done right, it is often a languid pace of change in the communities it serves. Sometimes the most challenging part of the job is our impact can take years to see. Sometimes we take credit for the change. We see that is the work of others long before we came on to the scene.
As journalists, we should look to our audiences and how they respond to our stories about our communities for validation.
Though it may be interesting or even entertaining, the maximum value of news is as a utility to empower the informed. The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, communities, societies, and governments.
We need to ask ourselves, “Who’s paying attention? Why does the story need to be told? Why should the audience care?”
When the inner drive in our souls is that of a calling to journalism, it is much easier to endure a long time, sometimes necessary, to see any real change.
I am most depressed from burnout when I am no longer in touch with the audience and know what they care about. If there are stories we think they should care about, and they don’t, then this is where I struggle the most.
I have discovered that when I see no impact from my work, it is often because the metaphors and similes I may be using do not resonate with the audience. I must know my audience so that while doing the story, I think of what the audience would be interested in and why.
One of the best questions journalists should ask themselves is not how much time they spend telling their stories but how much time they spend getting to know their audience.
Once you have sought to understand your audience and your subject entirely, only when great journalism can take place.
[Nikon D5, Sigma 120-300mm ƒ/2.8, ISO 8000, ƒ/2.8, 1/4000]
Every year I cover the Chick-fil-A Peach Bowl. These games have been some of the most watched in the Bowl Series. Many close games and big upsets have taken place.
This year it was a match-up between the SEC and the AAC conferences. The University of Central Florida achieved perfection, upsetting Auburn for a 13-0 season.
Auburn fought hard but had three turnovers, while UCF only had 1. This was the difference that helped UCF defeat Auburn 34-27.
The game was close throughout the four quarters. They traded scores back and forth, keeping it close.
UCF is Nation’s Second-Largest University. The University of Central Florida has become the second-largest university in the nation in student enrollment, surpassing Ohio State.
The hard part about covering football is the tension about shooting too tight so that you don’t see the competition.
I couldn’t switch cameras fast enough on one touchdown, so my lens was too tight to show the playing crossing the end zone.
One thing I did enjoy capturing with the UCF players was the joy they had for the game.
These are just some of the action shots I captured from the game.