|Former Mayor Shirley Franklin is the keynote speaker at the Islamic Speakers Bureau “Building Bridges Awards Dinner” a the Hyatt Regency in downtown Atlanta on Saturday, November 14, 2015. [Nikon D4, Sigma 120-300mm ƒ/2.8 DG OS HSM | S, Sigma TC-2001 2x, ISO 2800, ƒ/5.6, 1/100]|
I wrote this as a post on a forum for predominate journalists who are being laid off and having to find a new job. I just thought after writing this, it would make for a good blog post here.
Finding one purpose in life is figuring out your Plan for Life. For those of us growing up where our parents could follow a well-worn path of those before them that others clearly understood, you are thinking more about things as a Plan B episode.
However, if you grew up with your parents’ lives coming apart due to layoffs and job losses, you are not looking at those ruts in the road for a path to success. You are the generation that is not bound by the golden handcuffs of corporations that kept their promises, which kept you employed and taken care of like generations past.
You are the generation that understood that you were called to a profession, not an industry. Your age is not looking to be committed to a corporation but rather to the profession’s ideals. For example, you may pursue being a nurse rather than working at a local hospital.
Journalists are one of the professions that have followed what other industries like textiles, car manufacturing, and other trades went through in the 1970s and 1980s when factories shut down, and those jobs disappeared.
Many of those trades were very specific, and with some training, these people who were gifted in problem-solving found their core gifts and then learned how to apply them in a different industry.
I believe storytelling is at an all-time high and growing by leaps and bounds. Storytelling is the core skill of a journalist.
For many journalists, their “Plan A” was to be employed as a journalist, which meant being part of the journalism profession.
If you can examine those core gifts and discover you are a storyteller, then there are many industries where you can serve and offer your talent.
Here are some storytelling things I am doing for places other than my roots in photojournalism at a newspaper.
- I am doing a series of “Getting to know you …” multimedia packages where we interview an employee of a company, and in 2 to 3 minutes, we capture what they do for the company and what is unique to them—a great example of all those feature packages I did for newspapers.
- I have covered many natural disasters like Hurricane Sandy, Moore, Oklahoma, and Joplin Tornadoes for a company that goes to those communities and volunteers to help them rebuild. Very similar to those breaking news events I did in my newspaper days.
- I have also covered multiple hurricanes and tornado destruction for nonprofits responding to disasters.
- I have been covering sporting events for corporations for many years, just as I would have done for wire services and newspapers.
“Now, where do I find these nonprofits and corporations that will hire me?” is the question I am often asked.
The answer to this question is most likely your “Plan B” that you will need to pursue. If you are coming from working as a journalist, then you need to put on your investigative hat. This is where you are ASKING QUESTIONS. You are not TELLING PEOPLE WHAT YOU DO, AND PLEASE HIRE ME.
The most significant fault I see in many journalists is their tendency to think of their work as MY STORY. It never was your story. You just helped someone else tell THEIR story better than they could.
Ask questions about what a company is doing or what a nonprofit does. Ask them how they get their funds to run and who their audience is. What problems are they solving for our communities?
Then don’t ask them as much as ask yourself, “What can I do with storytelling to help them connect their solutions with their audience?”
Do the best journalists’ question for almost any organization you are used to asking is WHY?
Your Plan B should have been your Plan A, which is your ability to ask those questions and uncover the truth. You are a storyteller that continues to shape our communities. You will do it through another industry. Once you understand that your skills are still needed, but the problem has been that you focus too much on an industry rather than your core profession, you will start to see the possibilities around you.
The answer to Plan B is your ability to ask the question WHY?