Sometimes your competition has an advantage over you.

Some people are easy on the eyes; no matter what I do, many potential clients will never see me as compared to some of my competitors. No amount of plastic surgery will make me Brad Pitt or Adam Levine. 

In 1993, John Gray wrote the trendy book Men Are from Mars, Women Are from Venus. One great quote from the book is, “Men are motivated when they feel needed, while women are motivated when they feel cherished.” Sometimes, you are not the right person based on your gender. So yes, some people break this rule for anything you can mention. The point is, if someone is looking for a woman because of their comfort level for this particular job and I try to get it, I will have a difficult road ahead to get them to see me as capable of doing the job. I could go on and on, giving many examples of things that are just out of your control. So, what is a better use of our time? What can you do that you can control? 

If we listened to our doctors and cared for ourselves, we would all look healthy. We may need to lose some weight or gain a few pounds instead. Everyone can also control their grooming. The hairstyle [if you have hair] can significantly affect your appearance. 

How you look

Newell Rubbermaid Analysts Day 2010

Your wardrobe can speak volumes about you. If you are doing business for yourself, you must know that people are watching you. Business attire is expected in many industries; you must fit into those situations if you manage your appearance. 

Ring Weekend for the seniors at the Citadel

Just be aware of the unofficial uniform of the industry you are trying to work with regularly. 

Dave Black speaking at PhotoShop World

Photographer Dave Black has a casual, youthful style when working. 

Social Media footprint 

A couple of my photography friends have done an excellent job maximizing their social media channels. I think of Esther Havens, who has over 50,700 Instagram followers and 4,774 Facebook friends. She has so many followers because Esther has many things going for her. At the core of all those qualities is her excitement. People like to know what she is up to and want to be entertained by Esther. Zack Arias is an Atlanta-based photographer who has over 90,300 Instagram followers.  

Zack has another set of qualities that has people following him. One thing that keeps people listening to Zack is he is authentic.

Zack Arias speaking at Photoshop World

Back in 2009, Zack posted a guest blog on Scott Kelby’s blog, revealing much of why he is such a popular speaker. People can relate to him; he is pretty transparent, as seen in this post.  

Zack and Esther compete against many other great photographers in their disciplines. One thing is for sure: many clients will reach more people by hiring Esther or Zack if they tweet about their photoshoot than if they hire another great shooter who doesn’t see the importance of Twitter or Facebook. In addition to social media, you can connect with people through networking events and being part of your community. 

Personality 

Frankly, one of the biggest turn-offs with some photographers is their attitude; at the same time, it is so attractive to other photographers. They are just excited about life and make everyone enjoy their day by being around them. “Fake it till you make it” is a common catchphrase that suggests that if you do this, you will succeed and, in the process, gain the confidence to do even more. A self-fulfilling prophecy is what you think is what you will become. If you feel you are a failure, then you will become one. If you think you are successful, then you become successful.

Take Control

  1. Take care of your body and health
  2. Practice the best grooming and hygiene
  3. Wardrobe—Be very intentional in the clothes you wear
  4. Maximize your network—know where your audience lives and works. Use social media or attend networking events.
  5. Smile—maintain a positive can-do attitude.

My Packing Tips For Photographers And Assistants Flying.

My international kit goes into three bags. 1) ThinkTank Airport TakeOff™ Rolling Camera Bag, 2) ThinkTank Urban Disguise® 60, and 3) Travelpro Luggage Crew 9 26-Inch Expandable Rollaboard Suiter Bag [not shown] 

Flying internationally puts stress on the most seasoned photographers. One of the main reasons is preparing for the travel to your location with Murphy’s Law driving your decisions.

Assistants Tip #1

Interior of ThinkTank Airport TakeOff™ Rolling Camera Bag fully packed.

If you are a photo assistant, your priority is keeping track of all the photographer’s gear and packing it precisely how the photographer packed it. Please take photos of the bag to reference it later to repack it.

You may ask why you put it exactly back where you started. A typical photographer will have a lot of little stuff they may use on any job. When the assistant cannot put their hands on it, the photographer will go first to where they last put it.

Photographers Tip #1

Everything you carry should have a home spot—[a home when not in use]. Having a home for gear will help you quickly find it when you need it, and also, when you are packing up to go, you can easily see what is not in place to know you are missing something.

Having a system will help you and every assistant that works for you.

International Travel with Credit Cards

Call your credit card companies before you travel. Let them know what countries you are going to and the travel dates. Connecting with the credit card company will keep your card from being frozen and you not being able to use it while traveling.

I often find that using a credit card gives me the best purchase exchange rate.

Telephone and Data Plans

Contact your provider and find the best plan for your travel. Verizon, for example, has a few different methods to keep you from getting stuck with a high bill.

The most important reason for contacting them is to know the situation rates while not in your home country. You generally want to review phone call rates, Text Rates, and Data rates.

For the most part, you are better off finding a local Wi-Fi, using it, and connecting with family and friends through emails and Skype over phone calls.

I recommend having an auto-email response that lets people know you may take a little longer to respond, and the same goes with a voicemail saying you are in meetings and will respond as soon as possible.

My International Kit

Packing for a road trip or domestic travel is much easier than international travel. However, domestic travel is a piece of cake if you can pack and travel internationally.

I usually travel alone with no assistance when I travel. The type of work clients typically hire me to do is a one-person band operation. I provide stills, video, and audio from my coverages. I am combining these mediums into a package. For example, this is a typical package I might produce on an overseas range.

So, I carry enough gear to do this in the smallest possible way to fly by myself.

I am constantly checking my TravelPro bag. Typically, what I carry in this bag:

  • Clothing that is all wick-away material that can be easily washed in a sink even and air-dried
    • Four shirts
    • Four pants
    • Four sets of underwear/socks
    • Safari hat
    • Windbreaker with a hoodie
  • Toiletries
  • Camera Gear
    • two tripods
    • two small light stands
    • two LED light sources 

I am carrying on the plane my 1) ThinkTank Airport TakeOff™ Rolling Camera Bag and 2)  ThinkTank Urban Disguise® 60. The rolling bag is my carry-on luggage that must meet international standards. The maximum safe size is 45”, in the form of a 22” x 14” x 9” bag. Some airlines allow up to as much as 55”, but most do not. The Airport TakeOff Exterior Dimensions: 14” W x 21” H x 8” D.

Airport Security™ V 2.0 Rolling Camera Bag

When I fly internationally and know an airline like Delta, I will fly with the Airport Security™ V 2.0 Rolling Camera Bag. I can get more gear into this bag. Both rolling bags convert into a backpack, which comes in handy when you are in places where you cannot roll your bag.

The Interior of my Airport Security™ V 2.0 Rolling Camera Bag is fully packed.

While on the plane, my ThinkTank Urban Disguise® 60 carries a lot of stuff, and when I arrive, I change things around to use this as my working bag.

Inside the ThinkTank Urban Disguise® 60

  • MacBook Pro 15”
  • Two exterior hard drives
    • Mirror backup of hard drive
    • Exterior for all images and video
  • Headphones for video, but also to use on the plane
  • iPad 
  • Power cords for
    • Mac
    • iPad
    • Phone
  • Computer peripherals
    •  XQD Card Reader
    • Compact Flash Card Reader

Packing your gear with ThinkTank organizers

Think Tank Cable Management is excellent for all your cables
Think Tank Power House is designed for the Apple line of products to organize those charges and power supplies.
ThinkTank Red Whips come with an organizing bag, but you can buy them individually to keep your cables wrapped.

We often talk about Digital Workflow and think mainly of digital capture to post-production, but just as important is thinking of your entire workflow. For example, researching the airlines and knowing everything about your travel can help you prepare for Murphy’s Law.

Last Tip

Since I have traveled overseas, I have always visited the U.S. Customs office and registered my gear using the CBP Form 4457. CBP Form 4457 records personal items before you travel abroad to clear customs quickly when you bring those personal effects back to the United States. CBP Form 4457 shows that you had the things before leaving the U.S., allowing a duty-free re-entry back to the U.S. Items may include watches, laptop computers, or firearms  – those with serial numbers or other unique permanent markings and other descriptions.

I have never had to use or show this form, but I always fill one out for the sole reason that Murphy’s Law exists.

Remember Murphy’s Law states: Anything that can go wrong will go wrong. So be prepared.

Here is a quick video showing how I pack for carry-on when traveling internationally.