I want to help you fix all those quirks that eventually will happen with any computer.  Here are my two recommendations as must haves for your computer.

Both of these software solutions are helping you with your operating system. 

For the PC

Reimage is a unique repair service fixes your Windows Operating System – it reverses the damage already done with a full database of replacement files. Only software of its kind. It sells for $69.95 and for $30 more you can install it on three computers.

This chart does a great job of showing you what it can do. There are two things on that chart that make a huge difference: Repair at any time and private. I recommend this before taking your computer to a repair shop. The cost of the software will be less than the shop and if it works you saved yourself the trip.

If it is a hardware problem it will let you know and well you can replace something or then take it to a shop.

Some of the problems I was having with Windows 7 was the print spooler was not launching, I could not empty the trash can and when I clicked on the control panel under start I got error messages. Ran reimage and now it is as good as new.

Now I use VMware Fusion 5, which lets me run PC programs on my MacBook Pro. The only program I use this for is Quicken Home & Business to help with book keeping for my business.

The Quicken Home & Business sells for $99.  Great program for invoicing and keeping up with all my expenses.

VMWare Fusion 5 sells for $49.99.

Reimage needs a good internet connection because once it finds the problems it will download all the fixes and replace those registry and other files that have been corrupted to the factory settings.

For the Mac

DiskWarrior is the software I use to help improve the performance of my MacBook. It sells for $99. 

You will launch the program from either a DVD or from an external drive when you turn on your computer. I have it on an external drive and when I turn on my MacBook Pro I just hold down the “option” key and it gives me the option to start the computer from my external drive that is a complete copy of my laptops hard drive.

The reason for DiskWarrior to launch remotely is this is the only way for you to repair problems with the operating system at the root.

• DiskWarrior recovers your files including your photos, music and videos.
• DiskWarrior cures those cryptic errors reported by Disk Utility.
• DiskWarrior uses a different approach to disk directory repair than other programs.
• DiskWarrior is the only product that finds all of your data.
• DiskWarrior is the highest rated and wins more awards.

There are two other programs on your mac that you can also use: Recovery and Disk Utility.

Recovery
 
OS X Lion or OS X Mountain Lion includes a built in set of utilities in the Recovery System. Restart your Mac and hold down the Command key and the R key (Command-R), and keep holding them until the Apple icon appears, indicating that your Mac is starting up. After the Recovery System is finished starting up, you should see a desktop with a OS X menu bar and a “Mac OS X Utilities” application window. Note: If you see a login window or your own desktop and icons, it is possible that you didn’t hold Command-R early enough. Restart and try again.

In order to reinstall OS X Lion or OS X Mountain Lion, you will need to be connected to an Ethernet or Wi-Fi network. The Wi-Fi menu item is in the upper-right corner of the screen. Click the icon to display all available Wi-Fi networks. Click your preferred network name and, if needed, enter a username and/or password.

Disk Utility

You can access it the same way by restart your Mac and hold down the Command key and the R key (Command-R), and keep holding them until the Apple icon appears. This will let you choose the Disk Utility.

Another way is to go to Applications folder>Utilities and select the Disk Utility.  Click on first aid and choose disk repair. This will improve performance as well.

The advantage of DiskWarrior is it goes deeper by letting you clean the hard drive at the lowest level.

These are the steps I went through yesterday teaching the camp photographers for WinShape Camps. These were photographers with all levels of skill. We wanted all of them to have a good starting point.

Step One: Quality set to highest

Set your camera to the biggest and best quality. For most of the people and the cameras they had setting the camera to JPEG Fine on the Nikon cameras and JPEG “L” on the Canon cameras. The reason for this choice is if there is a great shot they want to use later for poster, then it needs to be the best quality.  If you can edit RAW images I recommend this over the JPEG setting. You can go back and fix white balance if you screw that up when you shoot RAW.

You cannot up size a photo without the possibility of pixelation.

Step Two: Use Auto ISO

AUTO ISO

Since the quality of the ISO really has little impact on the quality of the image AS COMPARED to the major quality shift with film, I have my camera normally set to AUTO ISO most of the time.

I will go in to the menu and change this AUTO ISO settings.

Nikon D3S menu ISO settings

Nikon D3S ISO settings allow you not just to set the ISO you can choose AUTO ISO. I use this most of the time. You choose the range by choosing the low and maximum ISO. You also can choose the minimum ISO preference.

This AUTO ISO setting isn’t taking creativity away, but rather I have set the tolerances that I would have been having to stop and think about to do anyway. This lets me get the moment sharp and in focus, which is critical in sports.

What is the take away?

Before the digital camera, to use ISO in a creative way meant to change film stock. You also could not shoot AUTO ISO. Due to this no longer being a hindrance I now see the ISO setting the way I see aperture and shutter-speed.  It is another creative tool giving me more options to get photos that in the past were not possible.

Step Three: White Balance 

Before taking any photos of a new situation we make a custom white balance to get the best possible skin tones.

My favorite way for getting a custom white balance is using my ExpoDisc.

ExposDisc goes in front of the lens and then you use it to get an incident reading rather than a reflective reading of the light.

Notice the direction of the light hitting the subject.  You move to the same position to get the light reading below.

Point the camera toward the direction of the light that is falling on the subject.

I have found if the subject is facing me and the light is from the side, I face the camera with the ExpoDisc on it so it is pointing towards the camera position.  The chart above is to help you understand the concept, but you can modify it.

One way you can modify it is as long as the light is the same where you are standing, then you could cheat and take a reading from where you are.  The problem that can arise is if they are lit by Window light and the camera position is in the shade then your color balance will be off if you do not take it from the subject’s perspective.

You can use a White Card and get the reading off of this to set your camera. Since every camera has a different process I recommend reading your camera manual for how to set the White Balance.

Better than the white card is a 18% Grey Card. Many of the camera stores sell this as a cloth to clean your lenses as well.

Nikon P7000 shot with -1 fill flash

Step Four: Use Flash

Many times outside you have people with poor light on their face. One of the best examples of this is baseball caps. The easiest way to fix this is to use fill flash.

Refer to your camera’s manual on how to adjust the power of your flash. I recommend starting about -1 stops under with the flash. You need to experiment with this to get the results you like. Remember for the most part most pop up flashes on cameras are only good up to about 10 feet outside.

If you use the flash where you have done a custom white balance you could do another one with the flash or just use the flash preset white balance which often is a lightning bolt icon.

Flash with high ISO

I have discovered a couple of things about using flash with a high ISO.

1. With TTL flash and high ISO I can easily balance these so I can shoot with my 85mm f/1.4 for example.
2. When you use flash and it is illuminating most of the scene the dynamic range of the photo is compressed. What this means is most of the time the f-stop range of exposure from the highlight to the shadow is more compressed and therefore the noise is the shadows is much less than when shot without the flash.

Nikon D3 – ISO 200 – f/1.4 – 1/160 and Nikkor 85mm f/1.4. Also off camera flash using the Nikon SU800 to trigger the Nikon SB900 flash in TTL mode. The flash is set for -1 stop compensation. In addition I also was using the Radio Popper system to be sure the signal was consistently getting from the SU800 to the SB900.

Once I discovered the affects flash has on shadow, I started to shoot with it in situations where noise was a real possibility and I wanted to diminish the affect of it. I will often shoot with the flash -1 to -3 stops under on the flash compensation setting.

Nikon D3S – ISO 6400 – f/4.8 – 1/100 and Nikon 28-300mm. Also off camera flash using the Nikon SU800 to trigger the Nikon SB900 flash in TTL mode. The flash is set for -1 stop compensation. In addition I also was using the Radio Popper system to be sure the signal was consistently getting from the SU800 to the SB900.

Nikon D3S – ISO 6400 – f/5.6 – 1/100 and Nikon 28-300mm. Also off camera flash using the Nikon SU800 to trigger the Nikon SB900 flash in TTL mode. The flash is set for -1 stop compensation. In addition I also was using the Radio Popper system to be sure the signal was consistently getting from the SU800 to the SB900.

Step Five: Starting Shutter Speeds

Sports

One of the settings I change in the AUTO ISO is the minimum shutter speed. When I am shooting sports I prefer shutter speeds of 1/2000. So I will set this and then shoot in Aperture mode.
The camera will override the shutter speed of 1/2000 and go lower if the ISO gets maxed out at ISO 12,800. If you prefer not to shoot at such a high ISO then you can choose something lower like ISO 5,000 and then shutter speed would drop from 1/2000 much sooner than it would for me.

Flourescent and Sodium Vapor

When shooting under Florescent and Sodium Vapor I normally set the minimum shutter speed to 1/100. You see both of these type of lights are really like flashes.  They are flashing about 60 times a second and if you shoot faster than 1/100 you will get color shifts due to catching the light in between cycles.

Nikon D3 – ISO 6400 – f/2.8 – 1/100 and Sigma 120-300mm f/2.8

Tips for the official photographer of an event

We went out to roam the campus shooting different situations and even did one where 500 people were in a gym listening to the speaker.

Most everyone of the photographers I had to go and talk to them about going up front and taking pictures not just of the speaker, but the audience listening.

If you stay in the back you end of with the back of the heads of the audience and the speaker is all you can see of their face.

If you are the “official photographer” then people expect you to be moving around. If you are there as a participant this can be distracting and make people wonder what you are doing.

I shot photos as well to show the camp photographers how to go to the front of the room and what to photograph.

We also talked about once the meeting is over or not yet started are the best photos. People hanging out and just enjoying each other.

More tips on photos to take to tell the story are here on my earlier blog Variety is the spice of life.

Years ago we could use the same username and password for just about everything. The upside to doing this is you only had to remember one login.

With identity theft on the rise and corporate espionage being a real threat you can no longer do this with your login accounts.

Today I have three different places I am logging into my accounts: 1) my Macbook Pro, 2) iPad and my 3) SmartPhone.  Trying to remember all those logins was getting ridiculous.

Over a year ago, I Googled looking for a solution. After reading reviews I tried a new software call 1Password.  After using this for a year I feel good about recommending it to you.

The good news is it is cross platform. If you have a PC, Mac, Android, iPhone or iPad. 1Password can remember all your passwords for you and keep them secured behind your Master Password. You remember your Master Password and 1Password will remember the rest.

I have been using this now for over a year and feel good about recommending it to you.  It has really simplified my life with having to remember passwords, account information and more details than I can remember.

1Password Categories for saving information:

1. Logins [web]
2. Accounts [email, web hosting]
3. Identities [personal information]
4. Secure Notes [Anything you want to save as text]
5. Software
6. Wallet [credit cards, bank account #s, debit cards]

You can put all your credit cards into the system and when shopping online it will fill out those long forms for you most of the time.

After you install it on your device you are able to also embed the program into your browsers. Anytime you go to those secure websites where you need to sign in all you do is sign in once to 1Password and then click on the pull down menu where it will then fill out the login information for you.

Sometimes your computer can crash and with 1Password you now can have all your software license keys in one place to restore your software.

You can sync over a Wi-Fi connection or using Drop Box.

Need to generate a new password? I have certain places I go that every 90 days I must change my password. This is the main reason I was forced to come up with a better plan than I had been using. The cool thing is the software creates a gibberish password using capital letters, numbers and symbols for you and therefore making your password more secure than using your pet’s name for example.

“Make your boss smarter than before he or she met you. Bring new insights to the place. Then, you become indispensable.” – Jack Welch

The Power of Insight

An insight is the power of acute observation and deduction, penetration, discernment, perception called intellection. It is an understanding of cause and effect based on identification of relationships and behaviors within a model, context, or scenario.

I really enjoy covering meetings for one reason—I get to listen and pickup insights from great leaders of our time.

I realize that many of the thoughts I have are like a bunch of strings just entangled with one another looking like knots. Often an insight or eureka moment is like the untangling of the string of knots and putting them onto a spool making them now ready to be woven into a tapestry of art.

Most of the time these moments are simplifying what appears to be complex. I am often thinking after these moments how beautiful this insight is to life.

Jack Welch, the former CEO of General Electric, took the company from 13 billion a year company to a $400 billion and in 2000 was named “Manager of the Century” by Fortune magazine.

Mr Welch was one of the speakers at Chick-fil-A Leadercast and mainly was talking about how good leaders have a ‘generosity gene.’ They know when those who work for them is nourished they flourish and so too does the company.

While I am not running a $400 billion dollar company, I do believe good business practices are universal.  

The nugget I took away was this statement made by him:

“Make your boss smarter than before he or she met you. Bring new insights to the place. Then, you become indispensable.”

Now if I just make great photos and give these to my clients will this make them smarter? I don’t think so. To help make them smarter I will have to develop a relationship where I have the time to explain why certain images I believe are the best to use.

One way to do this is to provide two folders of images to your clients. You provide one folder that has all the images in them and another folder with the selects. My suggestion is you then take time to briefly state why you think these photos would be best to use.

I find myself often saying here is this photo, which is graphically very strong and captures a cool perspective of the event for you. With another photo I am talking about how this photo works best for the highlight of the coverage. It would be like picking the play of the game from all the sports photos of a game.

Often I am picking photos and explaining how the body language of a particular photo shows emotional connection that is the strongest of the collection of images.

The “eureka moment” for me was to remember to always help make my clients smarter. This means more than just dropping off photos for them.

Your client will not have time to go through all the images with you to have you walk them through your selections. Just be sure to summarize how the photo helped them further their cause and the reason they hired you to shoot something for them.

The What

There are basically three things making up great photographs. You need the photograph to have good technical, aesthetic and emotional components to be good.

Technical—It is about the exposure, focus, and sharpness of the photograph. Good execution of lighting so you are maximizing the dynamic range.

Aesthetic—How close or far away you are from the subject and composition of the subject within the frame makes up a good deal of the aesthetic. The use of light and dark areas is very apparent in black and white photos. How you use of color is very important to get good skins tones for example.

Emotional—This is your ability to manipulate the technical and aesthetic to help capture the mood you desire. This is where you are making judgment calls about exposure [+/-].  You choose a specific lens to help you in some way achieve the results to communicate to your audience. Your composition choice will impact what you are trying to say and how you feel about a subject. How you choose to use light for the photograph can greatly impact the end product.

If all three of these elements are executed perfectly then the three concentric circles would appear as one circle and not just overlapping. This is what most of us are striving to accomplish and this is why for the most part even the greatest photos tend to have some overlap rather than perfection. Often the photographer will still see something that could have been improved upon to make the photograph better.

Your goal is to increase the overlap in all three circles. If you have just two overlapping like technical and aesthetic you will have well composed images that are technically perfect that are also lifeless.

As you can see then most every photo could be better for the most part, because it is almost impossible to overlap these completely.

I think one of the best professions to compare photography is music. We are both working with the physics of wave patterns, just one is visual and the other is sound.

When listening to a the best of the best musicians you are most often impressed at how effortlessly the musician performs. The physical challenges of stretching the body to perform those notes either by singing or moving of the hands on the instrument take years to build the muscle memory so that it isn’t apparent. You are just enjoying the performance. This is how great photos are made.

The photographer will work for years on being sure that in any situation they are able to technically get the photo. They are able to be in the right place to capture the aesthetic of composition and light. They have such a knowledge of the subject that they are able to capture the emotion of the moment as well.  When done to perfection you are unaware of the performance and just enjoying the image.

The Who

Who you seek out for guidance to master the technical, aesthetic and emotional components of the photograph will determine how long until you are a master photographer.

Frank Miller was one of my many mentors through the years.

Mentors

You need to study under someone who is a master. While you might start out with someone a little better than you, sooner or later you need to go to that seminar or workshop to have someone look at your work and give you the personal attention you need to address your weaknesses and strengths.

It is quite common for photographers to move through stages of mentors. Maybe you are drawn to photography and it takes you a while to find the subject for which you are best suited. Therefore it is quite common to start working with a landscape photographer and end up later working with a portrait photographer. This will have you seeking out different mentors.

Clients

You need someone to pay you for your work if you are to make this a profession. Learning to listen to a client’s needs will help you refine your craft.

You will be problem solving and trying a mix of things that will help your client. In turn they are helping you grow.

Yourself

You need to take the time to reflect on your work. A great deal of your growth will come from observation of your work and others. Over time you will be able to self evaluate your work.

Some of the self evaluation will be deciphering what went wrong and other times it will be what went right.

I am often observing my competition and evaluating their strengths and weaknesses. Many photographers I observe are great because they are playing to their strengths. Often they have become experts in a particular field and this knowledge helps them make better photographs than others.

I know of many sports photographers who were former professional athletes. They know what to look for that makes one athlete better than another and capture this in ways those of us who never competed cannot see.

The more you understand your strengths and weaknesses you will be able to distinguish your work from everyone else.

Putting it all together

When you are able to walk into just about any situation and come away with a photograph that all the technical, aesthetic and emotional is well executed then you are a master of the craft. This doesn’t mean you don’t have room for improvement, it means you will always be able to come away with a professional level image that engages the audience.

When other photographers are not seen as a threat but as your peers you have a good understanding of what distinguishes you from others. You are aware of your strengths.

I have grown to understand that those at the top of the profession are fully aware of the increasing competition and are not complacent. They are proactively looking for ways to continuously improve and by doing so are leaders in the industry rather than the followers.

A computer not working is one of the most frustrating things to experience, especially when you are on deadline. Well this week I have had my computer crash so many times I started counting.

What was causing my crashes? Well it is a bad NVIDIA graphics card. It is now at Apple having the motherboard replaced to fix this issue. Since I bought an extended warranty I am covered.

Now what I learned this week I would like to pass along as learning from someone else’s experience than going through this yourself in the future.

You need a backup computer

While you may have your computer backed up as I did, when it needs to go for repair it can take a while. It is a safe to say you are without it for a week or more depending on the manufacturer.

Your backup computer needs to be able to run the software you use on a regular basis. I highly recommend having similar computers, for the same reason you buy similar cameras as a backup. Software and peripherals will all work better with similar computers.

Most software companies will let the license cover two computers for this very reason.

Up until this week my backup computer was a PC and my main computer was a Mac. Well this wasn’t very practical when it came down to very critical software. Now many software companies will let you use the same license on a Mac and PC, but for the most part this isn’t true, especially with many of the Adobe products.

Regular backups

While having a backup is good it is better to have a pretty recent backup. You can schedule your backup software to update your backup with just the changes. This will not take all that long after your first backup, which will take some time.

Having an online backup is great, but when you get ready to reinstall your software, having it on an external hard drive is much faster. You can always update the latest with your online, but doing a complete restore over the internet, well lets just say you really need that fast hookup if you do use the online system.

Repair strategies

First of all there is a big difference between repair shops. I bought an extended warranty through Fry’s.  I liked that they offered a loaner for me to use if I needed it for a repair.

I thought I would just take my backup and use the loaner to transfer all my stuff. Well you can do that, but the software is designed to know the specific computer it is on. If you use the loaner and then need to buy a new computer you will have now installed your software on three computers. This is where you could end up having conversations with the software companies to get an exception or pay them for another license.

Great thing about Apple Care is this is honored by all the repair centers for Macs. There are basically three types of these repair centers that I have encountered. The Apple Store, which will, do minor repairs and send your computer off to their repair center if needed. Very quick turnaround times I might add. There are the stores like Fry’s that sell the computers and have a similar repair center to the Apple Store. The consistency of the repair centers in these shops is all over. Some are well staffed and equal or surpass the Apple Store. Lastly there are authorized Apple retailers that have extensive repair centers. They send off for parts and repair most computers on site. This gives you the fastest turnaround time.

My problem this week was Fry’s was honoring the warranty and gave me a loaner, but the experience has been horrible.

First I took the computer to them and they ran a general MRI of the computer. Nothing found I was told. You need to do a complete system reinstall from scratch. I knew from my own research this wasn’t what I was having a problem with and knew there was a stress test for the graphics card.

After pushing them they ran this additional test and it failed. So this process of getting a loaner and transferring my backup to it took about 6 to 8 hours of my time this past Sunday.

I try calling Monday to verify the computer went out and approximately when I could expect it back. After couple calls I finally had other things pressing. This happened again on Tuesday and then Wednesday I finally got them on the phone. The computer was still at their shop.

In the meantime the computer they gave me had it’s own trouble. The read and writing to the hard drive was so slow things that should take seconds were taking 30 minutes to an hour.

Rather than getting another loaner, I went ahead and bought another Mac to use as my backup.  I had lost a few days of productive work due to computer problems. Did I say this was a critical week of back-to-back jobs?

By the way the program that was triggering the bad graphics card to crash the computer was Final Cut Pro X. It works great as long as the hardware is OK. This is software uses the most memory and graphics of any program I use regularly.  I had this problem a year ago and it got much worse through the year. Apple finally acknowledges the problem in September 2012 according to many of the Apple forums.

The hobbyist may not need to worry about a computer that is out of commission for a week or more, but the working pro cannot delay projects once they have set a standard for turning around projects for clients.

Last lesson I think I can pass along is to have a timeline to replace your computer. I suggest maybe replacing your computer every 2 or 3 years bare minimum. I think even a better solution is to replace every 2 years and take the oldest one and let someone have it and the newest one can replace your primary and the primary then becomes your backup.

Throughout our life we are project an attitude to all we come in contact with each day. While we all have those bad days, what are you projecting most of the time?

While we are listening to others how are we coming across?

Listening Etiquette–Visual and Audible

We need to be aware of our visual presence. Our body language is very important. Just compare the top two photos. Who would you rather have listening to you?

Even when you are not directly being talked to and you are present you need to be aware you are communicating something to those around you.

Here are just a few tips to help you out with visual presence:

• Stand in front of a mirror and practice your expressions 
• Remember to not cross your arms and remain open to the person talking
• Be careful to not give a fake smile [try mirror for practice]
• Nodding at appropriate moments is good. Nodding to just nod will come across as disingenuous.
• Video tape yourself with someone for practice

Hopefully you are becoming aware that you can have a positive or negative impact on those around you without ever saying a word. It is better to take charge of your circumstances rather than loosing control due to inadvertent visual communication.

A manager at a local drive thru had been talking to his employees about how they come across. One of the biggest game changers was when they started to record the conversations using a simple iPhone.

The drive thru restaurant had a list of things they wanted to do for each customer and the one thing that was really difficult to address was the voice inflections of the employees.

By recording the employees doing their work they now had a way for the employee to listen to how everything sounded. The manager would first listen to the conversations and going down a list of things they wanted to happen with every customer rated the employee.

The employee was then asked to evaluate themselves with no one around. After the employee and manager had both listened and evaluated separately they would talk about the performance.

Very seldom did the manager have to say much at all that the employee didn’t pick up on their own after listening to themselves.

One employee they had talked to for a while about their voice tone and attitude said this was an “ear-opening” experience.

Maybe there is a reason we have two eyes, two ears and only one mouth. I think we will get more accomplished with clients learning to use our eyes and ears proportionally.

If your are self-employed you are missing out on having formal evaluations, so create them for yourself. Be sure to ask some friends and clients you trust that will be honest for some feedback. Be prepared to hear something negative and remember they are telling you because they care. 

While in the best of times I felt like there was a disconnect, when the economy tanked I understood the lack of funds. Today I am seeing money spent, but from my perspective unwisely. I see the possibilities of how I could really help clients.

If you are thinking like this maybe the key is to rethink how you are doing business.

There are three sides to every story—yours, the truth and mine.

I have been coordinating a group of photographers for a few years now. We meet quarterly in the Atlanta area. We started giving everyone the opportunity to give a two-minute presentation. So few could adhere to the time limit I changed it to five-minutes and still most cannot get their material presented in the time frame.

Frankly this is a key insight into why so many photographers are failing today—they waste people’s time. If you are not clear as to what you do and can help others do then no one else will understand as well.

Your Elevator Speech

You should be able to tell people what you do in an “elevator speech.” This is a very concise short summary of what you do and has a value proposition. The name comes from the amount of time it takes to ride an elevator to your destination, which is usually thirty seconds to two minutes.

If you do not have an “elevator speech” I would recommend putting one together. It is very similar to a Mission Statement or Vision Statement.

Start with these parts:

•    Define who you are
•    Define what you do
•    Define how you are different
•    Define your audience
•    Call to action
•    Why should they care

Refine each of these and then assemble this and start with the why. This is the hook to pull them in. Here is one example I have used a few times.

Have you ever given your elevator pitch and realized they just need to see it to believe it? This is what I help companies do everyday. I help them with visual storytelling.

I have on my phone, iPad, computer and website a quick slide show that is my two-minute elevator speech. When I am talking to someone I am showing a few examples of what I do to accompany my narrative.

Time to Listen

After you have done this long enough you will get clients that know you and recommend you.  Once you have some people using you, then you can go to them and see how they would describe you. In a way you are looking for your two-minute speech, as they would give it on your behalf. 

I recommend going deeper than this and really get to understand how others define you.

You can hire a professional coach who will help you do a 360 where they talk to people and find out how others see you. If you don’t have the resources to do this, then you just need to approach some clients and ask them for some time to help you out. 

You could do a focus group. You can choose to get a group of people together or you can do this one-on-one. The key here is to treat this like a focus group. Most people are compensated for their time.  My suggestion is to have a game plan and timetable.

Be upfront with what you are doing and respect their time. Maybe offer to take them to lunch and tell them you need about 90 minutes of their time. Set aside 30 minutes to eat and then take the time they agree to remaining, ask your questions and when time is up, not when you finish your questions stop.

Some people may not want to be all that honest and upfront, so you may have to bring up touchy topics by saying some people say that you are strategic but not good with follow through, and then ask them if they agree or disagree.

You might find out that you come across as an arrogant person. All this time you thought you were being helpful and now you are finding out you were sabotaging your brand.

Whatever you find out remember they think highly enough of you to meet with you and want to help you.  This is why after you have heard some weaknesses you might want to ask what are some things they suggest to make a change.

Look for a consensus before making changes. The patterns are what you are listening for and not each individual comment alone.

The Truth

We judge ourselves by what we feel capable of doing, while others judge us by what we have already done.

–Henry Wadsworth Longfellow

My mentor, Don Rutledge, used to say to me that the best judge for a photography contest is the public, because they will judge the photograph merely on the impact it has on them. He went on to say that as practitioners of photography we should study which photos have the most impact and understand why.

If you take the time to listen to how you are perceived then you are now ready to make the necessary adjustments to help you grow in your business.

Take all those positive comments and be sure those are now part of your “elevator speech.”

Take the constructive criticism and make some changes. Let’s say people think you come across as a know-it-all or arrogant. Maybe instead of just shutting down all your comments, you ask nonthreatening questions.  Have you ever thought about …?

You may need to practice this new way of bringing up your concerns or ideas. Remember it will take time to make these adjustments.

When you lack a hook

You maybe fully aware of your brand and what you offer, but you still are not getting business.

Your business model is not addressing the needs or desires of the customer or they would be using you.

A few things can be happening here and you need to be honest with yourself.

Possibilities:

•    They need what I offer, but can get this somewhere else
•    They don’t see what I offer as a need
•    What I offer isn’t desirable. Think luxury here

Be sure your elevator speech is not about facts but is about emotions. When you are able to hook into people’s emotions, then you will be successful.

Some wedding photographers say they take pictures of weddings, some say they are helping families write the first chapter for their new family. Which one is getting to the core of what they offer?

Figure 1—Nikon D4, 28-300mm lens, ISO 3200, ƒ/5.6, 1/160

News Coverage

When your space is limited, like in a newspaper, it is quite common to just use one photo with text. Pure Fashion’s Spring Fashion Show was sponsored by Belk’s located at the Forum in Norcross, GA.  A few hundred words and the photo above [Figure 1] and you are done. I have communicated the core of what happened at the fashion show.

This is the lighting diagram for the above photo taken under a white tent outside while it was raining.

In Depth Coverage

Sometimes the best images and content is behind those headlines.  You may even hear magazines talk about the story behind the story.

Figure 2—Nikon D4, 28-300mm lens, ISO 2500, ƒ/5.6, 1/160, Custom White Balance with ExpoDisc.

One of the stories behind the scenes was the models all got a chance to meet Pip from the second season of The Voice. Now this photo here [Figure 2] is typical that many people will take. they may like this better than when they finally are set in the pose, you can pick up on the excitement of not just the model but the enjoyment of Pip knowing he was having just as much fun.

Posed pictures are OK, but compare this photo of them smiling for the camera to these where you see Pip taking time with the models.  Now pay attention to the faces and the eyes. You will see more than just “nice to meet you smile.”

Figure 3—I like the hand gesture, the expression of the model and most of all you can see those looking on noticing the excitement of the moment as well. Do you see it? [Nikon D4, 28-300mm lens, ISO 900, ƒ/5.6, 1/125, Custom White Balance with ExpoDisc.]

The cool thing was Pip didn’t over react and embarrass the models. He just maintained eye contact and most of all he ask each person their name.

Figure 4—Notice the models shoulders and both hands. You can tell she is loving this moment.Two of the girls are just as excited and one is already posting her photo of Pip to social media. [Nikon D4, 28-300mm lens, ISO 2500, ƒ/5.6, 1/125, Custom White Balance with ExpoDisc.]

I was loving these moments, because usually teenagers are trying their best to remain calm and cool, but here we see them acting on the outside how we would feel meeting a real star.

Figure 5—Nikon D4, 28-300mm lens, ISO 2500, ƒ/5.6, 1/125, Custom White Balance with ExpoDisc.

I hope you are seeing how much body language is communicating the moment. It isn’t about the composition and lighting, but that is important, the thing making these photos is the expressions and body language.

Figure 6—This is my daughter talking to Pip. Her friends keep telling her she needs to try out for The Voice too. She is telling Pip she wants to try out one day and Pip starts asking questions and encouraging her.  I can tell she is loving the moment. Now look at the lady in the middle. She is the makeup artist working on my daughter. you can tell she is listening and even tho she isn’t talking to Pip she too is enjoying the moment. [Nikon D4, 28-300mm lens, ISO 1800, ƒ/5.6, 1/125, Custom White Balance with ExpoDisc.]

I think the photos behind the scenes with Pip are better than the Fashion Show itself.  For promoting Pure Fashion these are great photos. Get to model and maybe meet some stars.  How many young girls wanting to be models wouldn’t love this experience.

But wait there is more.

Figure 7—This was shot with the 85mm ƒ/1.4 and while most everything other than the makeup artist is out of focus, there is just enough detail that the makeup counter and background become more abstract art. [Nikon D4, 85 mm lens, ISO 100, ƒ/1.4, 1/80, Custom White Balance with ExpoDisc.]

The models get professional makeup artists to help them look their best. Everyone loved how they looked after some of this professional attention.

Figure 8—I shot a little wide here to help show the environment. Since Belk sponsored the Fashion Show showing off their brand helps to recruit them in the future to do more shows. It promotes their products as well. [Nikon D4, 28-300mm lens, ISO 3600, ƒ/5.6, 1/160, Custom White Balance with ExpoDisc.]

Figure 9—I shot this with an 85mm ƒ/1.4 to isolate the models in this very busy environment. [Nikon D4, 85 mm lens, ISO 100, ƒ/1.4, 1/125, Custom White Balance with ExpoDisc.]

Figure 10—While you can show all the models having fun, it is important to show how serious these professional makeup artists and hair stylist are about their jobs. [Nikon D4, 85 mm lens, ISO 220, ƒ/1.4, 1/60, Custom White Balance with ExpoDisc.]

Figure 11—Can you see how precise and detailed the makeup artist is with applying the makeup? [Nikon D4, 28-300mm lens, ISO 2500, ƒ/5.6, 1/160, Custom White Balance with ExpoDisc.]

Figure 12—Nikon D4, 28-300mm lens, ISO 3200, ƒ/5.6, 1/160

While I could have just snapped and had a photo of the ladies on the runway, I was looking for those moments where they looked great. Pure Fashion is about instilling confidence into young girls helping them.  I think they look like young confident women in this photo [Figure 12].

Figure 13—Nikon D4, 28-300mm lens, ISO 3200, ƒ/5.6, 1/160

My daughter really had fun with this program and did a great job showing her outfit off.

Figure 14—Nikon D4, 28-300mm lens, ISO 3200, ƒ/5.6, 1/160

I think this photo captures the emotion of how Pip performed for everyone.

My spin on the coverage

I hope you are seeing that it is the details beyond color correct images, good exposure, composition and variety of images that I deliver. I am focusing on the details of emotions which show through body language and microexpressions.

Do you think the photo will make young high school girls and their families want to get involved from these photos?

Here are some more photos from the event. Here is a link to learn more about Pure Fashion.

http://www.StanleyLearyStoryteller.com/Pure-Fashion2/index.html