Starting in any creative business can be daunting. Whether you’re a photographer, videographer, writer, or any other creative professional, there’s often a sense of trepidation regarding contracts. It’s understandable. Legal jargon can be intimidating, and formalizing agreements with clients can seem like overkill, especially when you’re just starting. However, I’m here to tell you that contracts are not just for lawyers or big corporations. They’re essential for protecting yourself, your work, and your clients while also elevating your professionalism in the eyes of those you do business with.

I am not a lawyer and recommend consulting one. Usually, they can help you create templates to use in your industry. I recommend Alicia Wagner Calzada.

How my contract has saved me

Having encountered numerous instances where clients have canceled less than 48 hours before an event, I cannot stress enough the importance of having a solid contract. Thanks to the provisions outlined in my contracts, I’ve secured full payment in these situations, mitigating the financial impact of last-minute cancellations. This underscores the necessity of contracts in protecting the interests of creative professionals and highlights their role in ensuring fair compensation for the time and resources invested in preparing for an event. Such cancellations could have resulted in significant financial losses and added stress without a contract. Still, with one in place, I’ve been able to uphold the agreed-upon terms and maintain a sense of professionalism and security in my business dealings.

One of the key reasons the clause regarding cancellations is essential in my contracts is my commitment to my clients. When a client books my services for an event, I reserve that specific date and time for them and often turn down other potential work opportunities to honor that commitment. This dedication ensures I can provide my clients with the highest service and attention to detail. However, when a client cancels on short notice, it disrupts my schedule and results in lost income from potential alternative bookings. By including a cancellation clause in my contracts, I can protect myself financially from these situations, ensuring that I am fairly compensated for the time and effort invested in preparing for the event and the lost opportunities caused by the cancellation. This clause serves as a safeguard, allowing me to maintain a sustainable and professional business while also upholding the integrity of my commitments to my clients.

Why you shouldn’t be scared of creating a contract

One of the most common fears when starting a creative business is appearing overly formal or bureaucratic. Many worry that presenting a contract to clients might scare them off or make them think we’re difficult to work with. However, the reality is quite the opposite. A well-drafted contract demonstrates that you take your work seriously and are committed to delivering a professional service. It sets clear expectations from the outset, which can help to build trust and confidence with your clients.

At its core, a contract is simply a tool for managing expectations. It provides a clear framework for what both parties can expect from the working relationship, minimizing the risk of misunderstandings or disputes. While verbal agreements may technically hold up in court, they often lead to “he said, she said” scenarios that can be difficult to resolve. Even something as informal as a written agreement on a napkin is better than nothing, but a properly drafted contract provides much greater clarity and protection for all parties involved.

So, what should you include in your contract? Here are some key sections that I always make sure to include:

1. Job Description: This section outlines the client’s requests, including specific requirements or deliverables. Clarity is critical, whether it’s a shot list for a photography assignment or a detailed run of a show for an event. I always ask plenty of questions upfront to ensure that both parties understand what’s expected. Additionally, I specify when the work will be delivered and how it will be delivered, giving myself a buffer to ensure that I can meet deadlines consistently.

2. License: This section outlines the client’s rights to use the work produced. Editorial assignments might involve one-time usage rights with a byline for the photographer. It could include unlimited usage rights for commercial clients for a specified period. The price of the assignment typically increases with the extent of usage rights granted, reflecting the value of the work being produced.

3. Terms & Conditions: This section lays out the rights and responsibilities of both parties in more detail. It covers general conditions that apply to all contracts, as well as any particular conditions that are specific to the current agreement. A critical aspect of this section is the choice of jurisdiction, specifying where any disputes will be resolved. I always choose the jurisdiction where I live, as it gives me a greater sense of security and familiarity with the legal system.

4. Line Items: Finally, I include a breakdown of all pricing components, including creative fees, expenses, and any other costs associated with the project. I prefer to use the term “creative fee” instead of “day rate” to emphasize the value of my work and avoid being perceived as a day laborer. Spelling out all expenses leaves no room for confusion or disagreement later.

In conclusion, contracts shouldn’t be seen as scary or unnecessary hurdles in your creative business journey. Instead, they should be embraced as powerful tools for clarity and protection. By establishing clear expectations from the outset, contracts can remove much of the stress and uncertainty associated with any job, allowing you to focus on what you do best: creating outstanding work for your clients. So don’t be afraid to embrace the power of contracts in your creative business—you’ll thank yourself later.

My Software For Writing Estimates & Invoices

In running my creative business, software like FotoBiz has become indispensable in streamlining my workflow and ensuring smooth operations. FotoBiz not only simplifies the process of writing estimates and invoices but also provides invaluable templates and pre-loaded legal language that I can tailor to fit the specifics of each client and project. This saves me time and ensures my documents are professional, comprehensive, and legally sound. Given the importance of contracts in protecting my interests and establishing clear client expectations, I highly recommend utilizing similar software for drafting contracts. With FotoBiz, I have peace of mind knowing that my contracts are well-written and enforceable, allowing me to focus on delivering exceptional creative work without the stress of administrative tasks.

When it comes to photography, whether it’s capturing the magic of a wedding, the professionalism of corporate headshots, or the urgency of breaking news, one crucial factor often gets overlooked: turnaround time. How soon can you expect to receive your photos after the event? The answer to this question depends on various factors, and understanding them can help clients and photographers manage expectations effectively.

Understanding Turnaround Time

Wedding Photography

For those eagerly awaiting their wedding photos, patience is vital. The turnaround time for wedding photos can vary significantly depending on the photographer’s workload and post-processing requirements. Typically, couples can expect to receive their photos within two weeks to 3 months after the wedding date. Some photographers may offer expedited processing for an additional fee, providing a quicker turnaround.

Headshot Photography

For headshot sessions, clients can usually anticipate receiving their photos within 1 to 2 weeks after the session. Again, this timeframe may vary based on the photographer’s workload and any specific agreements made with the client. Discussing the expected turnaround time beforehand ensures clarity on both sides.

Commercial Photography

Commercial photography projects span a broad spectrum, from small-scale shoots to large advertising campaigns. As such, the turnaround time can vary greatly. Smaller projects may be completed within a few days, while larger endeavors could take several weeks due to extensive editing and client coordination. Some photographers may offer expedited services for quicker delivery.

Photojournalism

In the fast-paced world of photojournalism, speed is essential. Photojournalists are known for their ability to deliver images quickly, often within tight deadlines. Whether covering breaking news or ongoing events, photojournalists work rapidly to provide timely coverage to their editors or wire services.

The Photographer’s Perspective

As a photographer, my philosophy centers on swift turnaround times. Drawing from my experience in photojournalism, where speed is paramount, I prioritize processing images promptly. Whether it’s a wedding, corporate event, or real estate shoot, I aim to deliver results swiftly without compromising quality. I usually turn around projects in a day or less.

Technology has enabled me to expedite the process in the digital age. I can shoot, edit, and transmit images in minutes with today’s cameras. This agility allows me to accommodate tight deadlines and fulfill client expectations effectively.

When clients book me for a project, I make it a point to inquire about their deadline and preferred delivery method. Most opt for online galleries for easy access and downloading. By understanding their needs upfront, I can ensure a seamless experience and strive to exceed their expectations by delivering ahead of schedule whenever possible.

Setting Yourself Apart as a Photographer

For photographers, offering prompt turnaround times can be a significant competitive advantage. In a crowded market, where clients value efficiency and reliability, the ability to deliver high-quality images quickly can set you apart from the competition. By emphasizing your commitment to timely delivery and exceeding client expectations, you enhance customer satisfaction and build a reputation for professionalism and reliability.

Conclusion

In photography, turnaround time is crucial in shaping the client experience. By understanding the factors influencing delivery timelines and adopting strategies to expedite the process, photographers can enhance their value proposition and distinguish themselves in a competitive landscape. For clients, clear communication and alignment on expectations ensure a positive and rewarding collaboration with their chosen photographer.

The young boy’s hand got stuck in the rope on the calf, and he was dragged across the ring, where eventually, the cowboys rescued him during the Panaewa Stampede Rodeo located at Equestrian Center Complex, Stainback Highway, Hilo, Hawaii. [NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode = Aperture Priority, ISO 3200, 1/4000, ƒ/5.6, (35mm = 400)]

As a passionate photographer with a love for capturing action and excitement, few events rival the adrenaline-pumping atmosphere of a rodeo. From the thundering hooves of broncos to the daring maneuvers of bull riders, each moment presents a thrilling opportunity to freeze time and preserve the raw energy of the rodeo arena.

Recently, I had the chance to immerse myself in the heart of the action at the Panaewa Stampede Rodeo, held on the breathtaking Big Island of Hawaii. Armed with my trusty Nikon Z9 camera and a selection of lenses, including the versatile 100-400mm and the reliable 24-120mm ƒ/4, I set out to capture the essence of this exhilarating event.

Upon arrival, I was immediately struck by the vibrant atmosphere and palpable anticipation that permeated the air. As the riders prepared for their events and the crowd buzzed excitedly, I wasted no time finding my vantage point. Initially drawn to the fence for a closer view, I quickly realized that my shots were obstructed by its presence, hindering my ability to capture the action.

Adapting to the situation, I made my way to the back row of the risers/stands, where I discovered a newfound perspective that offered unobstructed views of the arena below. From this elevated position, I found that I could frame my shots more effectively, capturing the dynamic movement of the riders and their steeds against the backdrop of the expansive arena.

One of the invaluable lessons I learned from this experience was the importance of being prepared and informed. Before the event, I obtained a program detailing the schedule of events, allowing me to anticipate the action and position myself accordingly. Additionally, these programs provided valuable insights into the various competitions and participants, enriching my understanding of the sport and enhancing my ability to capture its essence through my lens.

Regarding camera settings, I prefer to keep things simple yet effective. Opting for Auto ISO, a fast shutter speed of 1/4000, and shooting wide open on my lens, I ensure I can freeze the fast-paced action with crisp detail. Pairing this with eye tracking and continuous focus with a Wide-L focus area on my Nikon Z9, I maintain a sharp focus on the subjects, allowing me to track their movements precisely and accurately.

As the day unfolded and the events progressed, I was utterly absorbed in the exhilarating spectacle, from the heart-stopping thrills of bull riding to the graceful agility of barrel racing; each moment presented a unique challenge and opportunity to capture the essence of rodeo culture.

Ultimately, my experience at the Panaewa Stampede Rodeo was exhilarating. Through careful preparation, adaptability, and a keen eye for detail, I captured the essence of this iconic event, preserving its energy and excitement for generations to come. As I reflect on this unforgettable experience, I am reminded once again of the timeless allure of rodeo and the profound impact it continues to have on both participants and spectators alike.

As a photographer, every project comes with unique challenges and opportunities, but few can compare to photographing a large group of over 270 people. Recently, I had the privilege of undertaking such a feat after a department’s annual Kickoff meeting, and I’m excited to share the behind-the-scenes insights and techniques that made it possible.

The first consideration was the logistics of arranging such a large group into a cohesive composition. With the help of the attendees, we removed all the chairs and arranged for everyone to fill the 2×3 format of the Nikon Z9 sensor dimensions. This ensured everyone fits within the frame and created a sense of unity and togetherness.

To capture everyone’s faces clearly and avoid unflattering angles, I positioned myself on stage using a ladder to elevate myself. While risers would have been ideal, creativity and adaptability are essential in such situations, so I made the best of the resources available. The elevated angle provided a better view and helped eliminate the dreaded double chin effect, as everyone naturally looked up toward the camera.

Lighting was another crucial aspect to consider. With all the room lights on, I supplemented the ambient light with two Flashpoint XPlor 600 HSS TTL flashes. Using TTL with +1 compensation on the flash ensured consistent and well-exposed lighting across the entire group, even in a large and varied indoor space.

However, technical considerations aside, one of the biggest challenges was getting everyone’s attention for the shot. This is where creativity and a bit of spontaneity came into play. Drawing inspiration from the energetic atmosphere of the event, I decided to engage the group by having them perform the Chick-fil-A cheer. Starting with the question, “Is Everyone Happy?” and eliciting a resounding “Yeah Man, H-A-P-P-Y Woo!” response captured their attention and brought a sense of fun and camaraderie to the moment.

Ultimately, the result was more than just a photograph; it was a visual representation of unity, teamwork, and shared purpose. Each face in the frame told a story, and together, they formed a powerful narrative of a vibrant and dynamic community coming together for a common goal.

Photographing such a large group presented its challenges. Still, with careful planning, creative thinking, and a collaborative spirit, we captured a moment that will be cherished for years to come. Moments like these remind me why I love what I do – not just for the images captured but for the connections made and the stories told through the lens.

As a photography instructor at the YWAM School of Photography, I always look for creative ways to teach my students about lighting, composition, and teamwork. This week, I decided to challenge myself and my class by attempting something unconventional for our group photo: having each student hold their own Godox V860IIN flash and point it at themselves. At the same time, I triggered them with the Godox X1NT transmitter. Here’s a glimpse into how we made it happen.

The Concept

The idea behind this group photo was to capture a memorable moment and provide a hands-on learning experience for my students. Having each student hold their flash and adjust its position and power settings would give them practical knowledge about lighting and control. Additionally, it would add an element of creativity and individuality to the final image.

Planning and Preparation

Before the shoot, I discussed the concept with my class and demonstrated how they would hold and position their flashes. We also examined the importance of communication and teamwork to ensure everyone’s flashes were pointed in the right direction and synchronized with the trigger.

Execution

On the day of the shoot, we gathered. I positioned student, holding their Godox V860IIN flash. I carefully positioned myself \with the Godox X1NT transmitter, ready to trigger the flashes. All flashes are triggered in manual mode at the lowest setting of 1/128. Camera settings: NIKON Z 9, NIKKOR Z 24-120mm f/4 S, Mode = Manual, ISO 1250, 1/400, ƒ/7.1, (35mm = 24)

Trial and Error

As with any experimental shoot, we encountered some challenges along the way. Coordinating the timing of the flashes and ensuring everyone was illuminated correctly required several trial runs. Additionally, one student didn’t have the same Godox flash, so I used a Flashpoint XPlor 600 HSS TTL to light them separately in the background.

Final Result

After a few attempts, we finally achieved the desired effect. The group photo captured the unique personalities of each student, with their flashes adding dynamic lighting to the scene. The student lit separately with the Flashpoint XPlor 600, which added an extra dimension to the composition, creating visual interest and depth.

Lessons Learned

This experience taught us valuable lessons about collaboration, problem-solving, and creativity in photography. We expanded our skills and grew as artists by stepping out of our comfort zones and trying something new. Moreover, the process fostered a sense of camaraderie among the students as they worked together towards a common goal.

Conclusion

Creating the group photo for the YWAM School of Photography class was not just about capturing a moment in time—it was about the journey of exploration and discovery. We pushed conventional photography’s boundaries through experimentation and teamwork and created something unique. As an instructor, witnessing the enthusiasm and growth of my students fills me with pride, and I look forward to many more creative endeavors together in the future.

There are few settings as enchanting as a sunset on the beaches of Kona, Hawaii. The warm hues of the sky, the gentle sound of waves crashing against the shore, and the vibrant energy of the Hawaiian culture all come together to create a truly mesmerizing experience. As a photographer, moments like these inspire me to push the boundaries of my craft and capture the magic unfolding before me.

Recently, I had the opportunity to photograph a lady fire dancer against the backdrop of a breathtaking sunset. While the natural beauty of the scene was stunning on its own, I knew I needed to use additional lighting techniques to truly highlight the grace and intensity of her performance.

As the golden hour approached and the sun descended towards the horizon, I positioned myself strategically to take advantage of the soft, warm light. With my camera in hand, I snapped a few initial shots without using any artificial lighting, allowing the natural ambiance of the scene to shine through.

While the images were undoubtedly beautiful, I knew I could enhance the drama and detail by introducing a flash to illuminate the dancer’s face against the dimming light of the sunset. With careful consideration of the positioning and intensity of the flash, I aimed to strike the perfect balance between accentuating her features and preserving the ethereal glow of the twilight hour.

As the dancer gracefully moved, I fired a series of shots, each illuminated by my flash’s subtle burst of light. With each click of the shutter, I could see the transformation unfolding before me – her face illuminated with a soft glow, the flicker of the flames casting mesmerizing shadows across the sand.

The contrast between the fiery performance and the tranquil beauty of the sunset was truly captivating, and I felt privileged to be able to capture it through my lens. With each frame, I aimed to convey not just the visual spectacle of the moment but also the emotion and energy that filled the air.

After the shoot, I took a moment to review the images on my camera, and I couldn’t help but feel a sense of satisfaction. The combination of natural and artificial lighting allowed me to capture the scene’s essence in an authentic and dynamic way.

But perhaps the most rewarding part of the experience was seeing the reactions of those around me – the gasps of awe, the smiles of appreciation, and the sense of wonder that filled the air. In a world where distractions abound, moments like these remind us of the power of art to inspire, uplift, and connect us to the world around us.

As I packed up my gear and prepared to leave the beach, I couldn’t help but feel a sense of gratitude for the opportunity to witness and capture such a magical moment. Ultimately, it’s not just about the photos themselves but the stories they tell and the memories they evoke – stories of beauty, passion, and the timeless allure of the Hawaiian sunset.

Embarking on a Journey of Inspiration: A Reflection on Four Days with Chick-fil-A

For over a decade now, I’ve had the distinct privilege of being a part of an extraordinary annual tradition—the gathering of Chick-fil-A Operators, Staff, and their spouses for a profound journey of inspiration. As we convened once again to set the stage for 2024, I immersed myself in an atmosphere of enthusiasm, camaraderie, and a shared commitment to excellence.

Having covered Chick-fil-A’s annual meeting since 2009, I’ve witnessed firsthand the evolution of this remarkable event. Each year, it serves as a beacon of hope, a platform for innovation, and a source of renewed determination for all those who play a part in the Chick-fil-A story. And this year was no exception.

Over four transformative days, I had the opportunity to engage with Chick-fil-A Operators, Staff, and their spouses as they came together to draw inspiration, gain insights, and chart a course for success in the year ahead. The annual meeting catalyzed growth, unity, and empowerment, from spirited discussions and insightful presentations to heartfelt moments of connection and reflection.

In this blog post, I invite you to join me on a journey of discovery as we delve into the highlights, insights, and lessons learned from my time spent with Chick-fil-A’s dedicated community. Together, let’s explore the themes of leadership, innovation, and purpose that permeated every aspect of this extraordinary gathering and uncover its profound impact on shaping the future of Chick-fil-A and those it serves.

In the fast-paced business realm, leadership isn’t just a position—it’s an art, a skill set, and a mindset that can make or break an organization’s success. That’s why companies worldwide are eager to glean wisdom from leadership speakers who offer unique perspectives, strategies, and philosophies to navigate the complexities of modern leadership.

At a recent conference, I was privileged to capture moments with some of our most renowned leadership speakers: Adam Grant, Vanessa Van Edwards, Kondos Field, Will Guidara, and Marcus Buckingham. Each, with its distinct approach, sheds light on what it truly means to lead effectively in today’s dynamic landscape.

Adam Grant: Cultivating a Culture of Originality In the words of Adam Grant, “The hallmark of originality is rejecting the default and exploring whether a better option exists.” Grant, a renowned organizational psychologist, and bestselling author emphasizes the importance of fostering a culture where original ideas are encouraged and embraced. He advocates for leaders to create environments where innovation thrives, and employees feel empowered to challenge the status quo.

Vanessa Van Edwards: Mastering the Art of Communication Vanessa Van Edwards, a behavioral investigator and bestselling author, believes that effective leadership hinges on mastering the art of communication. She asserts, “Communication is not just about what you say; it’s about how you say it and how you make others feel.” Van Edwards emphasizes the power of nonverbal cues, body language, and emotional intelligence in building rapport, inspiring trust, and fostering collaboration within teams.

Kondos Field: Leading with Empathy and Authenticity As the legendary coach of the UCLA Bruins gymnastics team, Valorie Kondos Field, affectionately known as Miss Val, emphasizes the importance of leading with empathy and authenticity. She believes, “Authenticity is magnetic; people are drawn to genuine and empathetic leaders.” Kondos Field’s leadership philosophy centers on nurturing a supportive and inclusive environment where individuals feel valued, empowered, and inspired to achieve greatness.

Will Guidara: Elevating the Human Experience Renowned restaurateur and hospitality expert Will Guidara understands that exceptional leadership goes beyond business metrics—it’s about elevating the human experience. He asserts, “In the hospitality industry, we’re not just in the business of serving food; we’re in the business of making people feel seen, valued, and cared for.” Guidara emphasizes the importance of empathy, attention to detail, and a relentless commitment to exceeding expectations to create memorable experiences for customers and employees.

Marcus Buckingham: Harnessing the Power of Strengths Marcus Buckingham, a global expert on strengths-based leadership, believes that the key to unlocking individual and organizational success lies in harnessing the power of strengths. He advocates, “Great leaders don’t try to fix weaknesses; they focus on amplifying strengths.” Buckingham’s approach emphasizes identifying and leveraging an individual’s talents, passions, and strengths to drive workplace engagement, productivity, and fulfillment.

Marcus Buckingham advocates for a leadership approach centered around the transformative power of love. He emphasizes the importance of authentic connection, empathy, and understanding between leaders and their team members. Leaders can foster strong relationships, inspire commitment, and drive performance by creating a supportive environment where individuals feel valued and appreciated. Leading by example, they set the tone for a culture of kindness and compassion, ultimately positively impacting people’s lives. Buckingham believes that love in leadership is not just about being kind; it’s about driving success and creating lasting legacies of empowerment and fulfillment within organizations.

In Conclusion, As I reflect on the invaluable insights these esteemed leadership speakers shared, it becomes evident that effective leadership transcends traditional notions of authority and control. It’s about cultivating a culture of originality, mastering the art of communication, leading with empathy and authenticity, elevating the human experience, and harnessing the power of strengths.

In a rapidly evolving business landscape, companies that embrace these principles and invest in developing their leaders stand poised to survive and thrive amidst uncertainty and change. By heeding the wisdom of these visionary speakers and embracing a mindset of continuous growth and adaptation, organizations can chart a course toward sustained success and significance in the years to come.

What Can Freelancers Glean from Leadership Speakers?

Much like corporate leaders, freelancers operate within a dynamic and competitive landscape. Drawing inspiration from leadership speakers can offer invaluable guidance in running a successful freelance business. Like Adam Grant’s perspective, embracing visionary thinking can empower freelancers to innovate and differentiate themselves in their respective fields. Vanessa Van Edwards’ emphasis on emotional intelligence can guide freelancers in building strong client relationships and navigating diverse work scenarios gracefully. Kondo Field’s advocacy for purpose-driven leadership resonates deeply with freelancers, reminding them to infuse passion and meaning into their work. Will Guidara’s philosophy of servant leadership can inspire freelancers to prioritize client satisfaction and focus on delivering exceptional value. Lastly, Marcus Buckingham’s emphasis on people-centric approaches underscores the importance of understanding and catering to clients’ needs, fostering long-term partnerships built on trust and mutual respect. By integrating these insights into their business practices, freelancers can elevate their craft, enhance client satisfaction, and pave the way for sustained success in their endeavors.

Introduction:

In the realm of creativity, where words often serve as the paint on a canvas of imagination, the quote, “I appreciate words, but I value actions. Show me your love, your passion, your commitment through your deeds, for actions speak louder than words, and I find truth in the lived-out moments,” resonates deeply. As creatives, especially in photography, there is a profound connection between capturing moments and the authenticity that underlies those moments. In this blog post, we explore the significance of genuine concern and actions in the photography business, emphasizing the power of visual storytelling in portraying brands that genuinely live out their values.

The Power of Authenticity in Photography:

Photography, at its core, is a medium of storytelling. It captures not just the images but the emotions, the narratives, and the moment’s essence. When running a photography business, the ability to authentically portray the values and ethos of a brand is paramount. While words may articulate a vision, the actions captured through the lens truly bring that vision to life.

Building a Brand Through Deeds, Not Just Words:

For photographers looking to establish a brand known for genuine concern and authenticity, it’s crucial to go beyond the surface. In a world saturated with visuals, clients and audiences are becoming more discerning, seeking aesthetically pleasing images and narratives that resonate with their values. Here are some critical considerations for photographers aiming to build a brand that reflects genuine care:

1. Understand the Brand Story: Before even picking up the camera, genuinely understand the brand you are capturing. What are its values? What is its mission? By immersing yourself in the brand story, you can better translate it into visual narratives that speak to the audience on a deeper level.
2. Candid Moments Over Posed Perfection: Authenticity often lies in unplanned, candid moments. Encourage your clients to be themselves and capture the raw, genuine emotions. These moments not only make for compelling visuals but also reflect the real identity of the brand.
3. Showcase Behind-the-Scenes: Pull back the curtain and reveal the behind-the-scenes aspects of a business. Highlight the dedication, hard work, and passion that go into bringing a product or service to life. This transparency builds trust and connects the audience with the brand’s human side.
4. Engage with the Community: Actions extend beyond the lens. Actively engage with the community and showcase the positive impact of the brand. Whether it’s supporting local initiatives, environmental efforts, or social causes, documenting these actions can speak volumes about the brand’s commitment to making a difference.

Conclusion:

In the world of photography and business, actions indeed speak louder than words. For photographers, the lens becomes a powerful tool to capture images and document the lived-out moments that define a brand. By understanding the essence of a brand, prioritizing candid moments, showcasing behind-the-scenes efforts, and actively engaging with the community, photographers can build a brand that goes beyond aesthetics, resonating with audiences on a profound level. As the shutter clicks and the moments unfold, let authenticity be the guiding light, turning your visual narratives into a testament of genuine concern and care.

Introduction:

In the fast-paced world of freelancing, where deadlines loom and projects pile up, it’s easy to lose sight of the human element behind every interaction. As a visual storyteller with over 40 years of experience, I’ve captured countless narratives through my lens. One invaluable lesson that stands out amidst the whirlwind of my career is the profound importance of remembering that everyone has a story.

The Chick-fil-A Connection:

Throughout my journey, one of my main clients has been Chick-fil-A. Working closely with this renowned brand provided me with unique insights into the business world and the philosophy of its founder, S. Truett Cathy. A mantra he often shared during speeches resonates deeply with me: “How do you know if someone needs encouragement? If they are breathing.” This simple yet powerful statement encapsulates the essence of recognizing the stories that exist within each individual.

The Unseen Narratives:

In visual storytelling, it’s easy to get caught up in the technicalities of composition, lighting, and aesthetics. However, true magic happens when we go beyond the surface and acknowledge the stories often hidden from sight. Every person we encounter, be it a client, collaborator, or passerby, carries a unique narrative. Taking the time to uncover and appreciate these narratives can profoundly impact our work as freelancers.

Tips for Freelancers:

1. Cultivate Empathy: As freelancers, it’s crucial to cultivate empathy in our interactions. Take the time to listen actively, understand others’ perspectives, and empathize with their experiences. This enriches your understanding of the human condition and enhances your ability to capture and convey emotions in your work visually.
2. Capture Authenticity: Authenticity is the cornerstone of compelling storytelling. Strive to capture the genuine essence of your subjects, whether it’s a corporate client or an individual. Authentic visuals have the power to resonate with audiences on a deeper level, forging a connection that goes beyond mere aesthetics.
3. Tell Diverse Stories: Embrace diversity in your storytelling. Seek out various projects and clients that allow you to explore different cultures, backgrounds, and experiences. This broadens your skill set and ensures that your work reflects the rich tapestry of human stories.
4. Be Mindful of Your Impact: Understand the impact your work can have on the individuals you photograph or collaborate with. Respect their stories and ensure that your portrayal is sensitive and authentic. This approach fosters positive relationships and contributes to a more compassionate and understanding creative community.
5. Prioritize Encouragement: Just as S. Truett Cathy emphasized the importance of encouragement, make it a priority in your freelancing journey. Offer support to your clients, colleagues, and even competitors. A kind word or gesture can significantly impact someone’s day and create a positive ripple effect within the creative industry.

Conclusion:

In a world driven by deadlines and deliverables, the actual value of our work as freelancers lies in the stories we tell. By remembering that everyone has a story and embracing the power of empathy, authenticity, diversity, and encouragement, we elevate our craft and contribute to a more compassionate and connected creative community. As visual storytellers, let us continue to capture and share the richness of the human experience, one story at a time.

Introduction:

Photography is an art that often requires experimentation and innovation. Testing before implementing a new concept or technique is crucial whether you’re a professional photographer or an enthusiast. This blog explores the significance of pre-shoot testing through a real-life example involving the promotional photoshoot for the musical “Into The Woods.”

The Concept:

In the pursuit of creating eye-catching promotional material for the musical, the photographer (in this case, a parent with a passion for photography) envisioned a unique shot. The plan was to capture the ensemble at dusk, using Color Temperature Orange lighting on the subjects and color correction to turn the background into a captivating shade of blue. A smoke machine was introduced into the mix to add an extra touch of drama.

The Testing Phase:

Understanding the need for preparation, the photographer took their daughter outside for a series of test shots. This preliminary step allowed them to fine-tune the lighting setup, assess the impact of the Color Temperature Orange, and experiment with the smoke machine’s effects. These test shots provided valuable insights and helped the photographer make informed decisions before the shoot.

The Implementation:

On the day of the official photo shoot, armed with the knowledge gained from the test shots, the photographer confidently added the smoke machine and worked with the costumed actors. The planned combination of warm lighting, color correction, and smoke added a layer of depth and intrigue to the images. The shoot resulted in various photos capturing individual performers and the entire ensemble.

Selecting the Winning Shot:

After the photoshoot, the photographer meticulously reviewed the images and selected the winning shot for the promotional banner and posters. This critical decision-making process was made more straightforward due to the insights gained during the testing phase.

Success and Beyond:

The resulting promotional material proved to be a massive success. The banner and posters adorned local shops, effectively drawing attention to the musical “Into The Woods” and generating interest in the community. Encouraged by this triumph, subsequent photoshoots were conducted to promote other high school musicals.

Conclusion:

The “Into The Woods” photoshoot exemplifies the importance of testing in photography. Whether you’re experimenting with lighting, props, or compositions, conducting test shots before the main event can make a significant difference. Photographers can troubleshoot potential issues, refine their vision, and confidently execute creative ideas. In a world where visual impact is crucial, thorough testing is the secret ingredient to turning a concept into a captivating reality.

Introduction:

At its essence, photography is the art and science of capturing moments by harnessing the power of light. The word derives from the Greek words “phōtos,” meaning light, and “graphé,” meaning drawing or writing. It is a poetic and apt description of the medium, encapsulating the fundamental nature of photography as the art of writing with light. As the legendary photographer Ansel Adams once said, “You don’t take a photograph; you make it.” In this blog post, we will delve into the significance of the term photography as “writing with light” and explore how professional photographers wield light as a vital tool in their craft.

Photography: Writing with Light The phrase “writing with light” beautifully encapsulates the essence of photography. In the hands of a skilled photographer, the camera becomes a tool for crafting visual stories by manipulating and capturing the interplay of light and shadows. The significance of this term goes beyond the mechanical process of taking pictures; it reflects the artist’s ability to use light as a language to convey emotions, narratives, and atmospheres.

The Power of Light in Professional Photography In professional photography, the quality and control of light are paramount. An essential aspect of any photographer’s toolkit is the ability to shape and manipulate light to achieve the desired results. As renowned photographer George Eastman rightly said, “Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to photography.”

In a recent assignment, I utilized two Flashpoint XPlor 600 HSS TTL flashes set to 1/128th power. The choice of lighting equipment, combined with the camera and settings (NIKON Z 9, NIKKOR Z 24-120mm f/4 S, Mode = Manual, ISO 1000, 1/200, ƒ/5.6), played a crucial role in achieving the desired visual impact.

Challenges of Natural Light in Large Spaces While natural light has charm, it often presents challenges in large rooms. The absence of control can lead to unflattering shadows, and the color temperature may limit the dynamic range of the photographs. To overcome these challenges, professional photographers must be adept at managing and manipulating light sources.

Moving from Thermometers to Thermostats

Photographers, artists, and visual storytellers must evolve from being mere thermometers—passively recording the existing conditions—to becoming thermostats—actively controlling the environment. This shift involves mastering the art of light manipulation, understanding color temperatures, and employing tools to shape the ambiance. As climate controllers, photographers can enhance moods, highlight details, and create visual narratives that resonate with the audience.

In conclusion, the term “photography” as “writing with light” perfectly captures the essence of this creative medium. With knowledge and equipment, professional photographers can control and shape light to bring their creative vision to life. As the industry evolves, mastering the art of environmental control becomes increasingly vital, transforming photographers from passive observers into active directors of the visual narrative.

Introduction: In photography, composition is crucial in transforming a simple image into captivating art. While various tools are available to enhance your composition skills, this blog highlights three fundamental principles that can guide photographers in creating visually appealing photographs.

1. Identify the Main Subject: The first step in creating a compelling photograph is identifying the main subject. Whether you’re capturing a landscape, a portrait, or a product, understanding the primary focus of your image is essential. Could you take the time to analyze your scene and determine what you want your viewers to focus on? This could be a person, an object, or a specific element that tells the story you want to convey.

Expanding on this, consider the lighting, colors, and textures that surround your main subject. These elements can either enhance or distract from the central theme. Experiment with different angles and perspectives to find the most effective way to highlight your subject.

2. Scan the Edges of the Frame: The second principle involves scanning the edges of the frame to make intentional decisions about what to include and exclude from your composition. Consider the frame as a canvas, and be mindful of the elements that add or detract from the overall impact of your photograph.

Expand on this by paying attention to the background and foreground elements. Remove any distractions that may divert attention from the main subject. Look for leading lines or framing elements to guide the viewer’s eyes towards the focal point. This deliberate framing approach can significantly improve your photograph’s visual storytelling.

3. Front to Back: Understanding Layers in Composition The third principle emphasizes the importance of layers in composition. Think of your photograph as having different planes from front to back. Identify what is in front of the subject and what lies behind it. This layering adds depth and dimension to your image.

Expand on this concept by experimenting with foreground elements that can create a sense of depth. Whether it’s foliage, architecture, or other objects, incorporating layers can make your photograph more visually engaging. Adjusting your focus and aperture settings can also enhance the separation between the subject and its background, further emphasizing the layers.

Considering a Series of Photos: While these principles are essential for a single photograph, it’s crucial to acknowledge that many photographers work on a series of images. Even if you’re not telling a story, creating a package of photos requires thoughtful planning.

Offer a Short List of Shots to Include in a Package:

• Establishing Shot: Introduce the viewer to the overall scene or setting.
• Context Shots: Provide images that offer a broader perspective and context to the main subject.
• Detail Shots: Zoom in on specific details, capturing the intricacies that might go unnoticed.
• Action Shots: If applicable, include images that showcase movement or activity related to the subject.
• Candid Shots: Capture genuine moments that add authenticity to the series.

Conclusion: Mastering composition is an ongoing journey for photographers. By incorporating these three principles into your practice and considering the shots listed for a package, you’ll be well on your way to creating visually stunning photographs that resonate with your audience. Experiment, refine, and enjoy the process of bringing your creative vision to life through the art of composition.