[youtube https://www.youtube.com/watch?v=1U3QuNe0QjU&w=500&h=314]

David Ring, the ultimate Raving Fan of Chick-fil-A

Today I just met one of the biggest raving fans of Chick-fil-A. I was photographing at the Richards Group in Dallas, Texas. Chick-fil-A is promoting Cow Appreciation Day, which is today Friday July 8, 2011.

Chick-fil-A was hosting not only The Richards Group employees, the agency that does the Cow advertising campaign, they also had Raving Fan bloggers as well there. So when I saw this guy convincing four of the cows to hold him for a photo I wasn’t shocked, but wanted to know more about this Raving Fan.

“I am David Ring and back in 1994 I created the Cows.” Well this was just too cool. I got to talk with David and learn more.

“Chick-fil-A didn’t serve beef and this got him to thinking that the Cows would be perfect.” He presented the idea to Stan Richards, the founder of The Richards Group who then passed this on to Steve Robinson, Sr Vice President of Marketing for Chick-fil-A.

Stan Richards just pointed out to Dan Cathy, president of Chick-fil-A this is the guy as they walked by.  Dan stopped to shake his hand.

In 1997 Ring left The Richards Group and just recently came back. Currently he doesn’t work on the Cows, but still feels proud of what The Richards Group and Chick-fil-A has done with the campaign.

Cows dancing at the Texas Rangers game on Wednesday night.

I didn’t even have to ask some questions, Ring was so excited. David Salyers, Vice President, National & Regional Marketing for Chick-fil-A, asked Ring about coming up with a billboard campaign, “We need something folks can talk about the next day in their Sunday School class,” this set the standard for how Ring proceeded.

Today at events all over the US, the cows are their to activate the brand of Chick-fil-A. Fans love the cows.

One thing that I learned from Ring about the Cow campaign. He said the success of the Cows has to do with Chick-fil-A sticking with the campaign and the experience customers had when they went to Chick-fil-A.  People love the cows not just because they are fun, but because the experience was excellent.  The Cows remind people of the great experience in great food and customer service.

This week the public relations team for Chick-fil-A has been in different major markets helping the restaurants to promote Cow Appreciation Day.  If you come into any Chick-fil-A restaurant partially dressed as a cow you get a free sandwich today, Friday, July 8, 2011.  If you dress head to toe like a cow get a free combo meal.

What other companies have their fans dressing up and driving around town letting everyone know where they eat?

Do you have a Chick-fil-A story to tell me about.  Let me here about it below.

Images used by permission of Chick-fil-A. Photographer Stanley Leary.

Click to see 360 degree tour

You need to plan ahead for a project to be truly successful. Unlike a writer who can create the story as they go, the photographer must see it for it to exist.

We are painting our kitchen and we wanted to have a before and after photos of the work being done. I thought it would be fun to do this as a 360 degree panoramic photo.

The second part about this post is sometimes the eye-candy is what is needed to get your audience to listen. Would you have read this far in this post if the photo was a traditional photo?

Why did I choose to go this way with the before photo and most likely the after photo? I want you to feel our excitement about having a new look to our kitchen.  We will be wanting to create events at our home just to show it off.

Want to get your audience to pay attention to your message–sometimes it is the eye-candy that will first hook them.  Give me a call and I can help you create a 360 degree panoramic image of your location.

Stay tuned for the “After Photo”

Gary Chapman, a fellow photographer, commented the other night that he enjoys having written something versus the act of writing. I couldn’t help but laugh. 

Gary’s comment got me thinking, and since I like to do armchair sociology, I came up with thoughts about how we learn to read and write versus visual literacy.

While I have a master’s degree, I went through more than seventeen years of formal education, but I still struggle with writing.

Testing revealed that I have some form of autism, and I believe I most likely have Asperger’s syndrome. I consider this a blessing. My wiring is different; therefore, this has given me a unique view of the world. It also explains why writing is complex, and I excel at visuals.

There are different ways people see the world and learn. I am a visual thinker and learner. What I struggle with regularly is writing, which is linear thinking.

How do you know if you are good at something? With reading and writing, you get affirmation through grading. All through school, you learn how to read and get tested on your retention. Just because you can read it doesn’t mean you can write.

In contrast, we go through extensive training to learn how to read and write to visual literacy. The education system teaches us reading and writing but not how to understand visual communication unless we take an art appreciation class. Learning to appreciate good visual communication isn’t the same as knowing how to create visual communication.

When kids return to school at the end of this summer, many will have a traditional assignment to write about their summer experiences. The project concerns how many teachers evaluate their writing skills and what they may have to teach to get the students up to grade-level writing.

If we had been required to hand in our photos from those summers, many of us would have discovered that our pictures would have earned failing grades. Instead, we failed grades because we lacked visual skills. You cannot create visuals that convey a message if you don’t know how visuals communicate.

 There are many resources to help you learn about visual literacy, but not as many as we have for understanding reading and writing. You can get one book, The Power of the Gaze (New Literacies and Digital Epistemologies), on Amazon. Here is a description of the book: The Power of the Gaze, a textbook on visual literacy, entices the reader to seek significant structures in everyday visual reality called visual orders. These graphic orders are in representations, visible surroundings, or nonverbal interaction that relies on gaze. To understand what one looks at, one must first understand what it means to gaze and what it means to look. Visual literacy is the critical understanding of the meanings of graphic orders. The book is for all readers interested in visual culture and its phenomena. I recommend taking time to learn to read visually and then learn how to create visuals. This skill is essential if you work in the communications field.

We just love watching the birds at a feeder on our deck each day.  Of course we have to chase away some of the squirrels. 

I was wanting to shoot some photos and it was raining–then I thought let me show you how to do this in the rain.

By using a flash I can somewhat capture the bird in flight.  Actually I startled the bird with the flashes.

Here is the simple setup.  I did this while it was raining and so I covered the flashes with zip lock bags to keep them dry.

Since it was raining it was darker than normal and the flashes helped light up the birds but the background disappears.

I decided to put one flash pointing to the background (see setup below) to help keep the background from disappearing.  However the birds had stopped for a while visiting when I was doing this.

The Nikon SB900 flash to the far right is set on 200mm zoom.  This helps put the light on the distant trees.  The light to the right is lighting the bird feeder and any birds.

Waco YMF Biplane

Years ago, I found myself in some pretty small areas. While photographing research labs, I was photographing what felt like the inside of a closet. So finally, I bought a fish eye 16mm Nikon f/2.8 lens. It gives me a 180-degree view.

Nikon 16mm ƒ/2.8

This past weekend, it came in handy to help capture what it was like to ride in a biplane for my wife and me.

Any standard wide-angle lens would give me a portrait at best and not capture the environment. So if you have very little space, this lens will help you capture the small room.

Sometimes you have a big sky and want to capture the things close to the camera and the expanse around it. Here shooting out of the cockpit, I caught the feeling I had being in the cockpit and looking out. What did I want the photo to do for you–I wanted you to get an excellent feel for flying. How did I do?

When you are in tight spaces like a room the size of a closet, the 16mm helps you get wide enough. What surprised me is how often, in the big open spaces, the 16mm can work and give you a unique and intimate view.

What are some ways you have used a fish eye lens? Let me hear from you in the comments below.