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Author: Stanley Leary

Most companies know the value of a good story, but do not know how to tell their own story. Leary has a process to find and tell stories that communicate how they change lives, so that their companies grow again. Some of his clients include Chick-fil-A, Newell-Rubbermaid, Coke, Georgia Tech, and The Carter Center. Leary’s work has taken him across the United States and beyond — to Chile, Peru, Burkina Faso, Canada, France, Ghana, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Portugal and Romania. The experiences of this award-winning communications allow him to engage audiences with storytelling that builds organization’s brand. His U.S. clients find that ability translates into making their messages cross-culturally relevant with diverse American audiences and within the mainstream media. Prior to forming his own company, Leary worked on staff for The Hickory (N.C.) Daily Record and theCOMMISSION magazine in Richmond, VA. For nine years he was on staff with PR team at Georgia Institute of Technology, Atlanta, Ga. Leary is also a teacher. He enjoys sharing his expertise with others. He has taught storytelling and brand building at Grady College of Journalism and Mass Communication, University of Georgia, Athens, Ga.; The University of the Nations, Kona, Hawaii; Reinhardt College, Waleska, Ga.; Berry College, Rome, Ga.; Portfolio Center, Atlanta, Ga.; and Dallas (Texas) Baptist University. He also has been a guest lecturer at World Journalism Institute, Washington, D.C.; Southwestern Photojournalist Conference, Fort Worth, Texas; Art Institute of Atlanta, Ga.; American Society of Media Photographers. Atlanta (Ga.) Chapter; and the Southeastern Photographic Society, Atlanta Ga. Clients often contract him to teach their staffs to become more visually effective in building their brand. Leary lives in Roswell, Ga., holds degrees in social work and communications, and is married to Dorie Griggs. They have three children.
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Stop Living in Binary: Why Freelancers Need to Embrace the Infinite Game

Stop Living in Binary: Why Freelancers Need to Embrace the Infinite Game

by Stanley LearyApril 8, 2026April 8, 2026

Most freelancers I meet are exhausted—and it’s not just from the workload. It’s from the way we’ve been trained to think about our work. We default to binary thinking: Success or failure Booked or broke…

When “Just Show Up and Shoot” Isn’t Enough

When “Just Show Up and Shoot” Isn’t Enough

by Stanley LearyApril 7, 2026April 7, 2026

Most people think great photography is about what happens when the shutter clicks. It’s not. It’s about everything that happens before and after. Recently, I had a simple request from Jim Rasmussen. He was speaking…

Why Easter Eggs Matter (And What Photographers Should See That Others Miss)

Why Easter Eggs Matter (And What Photographers Should See That Others Miss)

by Stanley LearyApril 5, 2026April 5, 2026

Most people see Easter eggs and think of color, candy, and kids running through the yard. As photographers, we should see something deeper. Because behind every egg is a story—and if you miss that story,…

Naive Enough to Start

Naive Enough to Start

by Stanley LearyApril 3, 2026April 3, 2026

There’s a moment before anyone starts something new where they stand at the edge of what they don’t know. For some, that’s where they stop. For others, that’s where they begin. Naiveté—what we often dismiss…

Don’t Just Document It—Make People Feel It: A Guide for Photojournalists

Don’t Just Document It—Make People Feel It: A Guide for Photojournalists

by Stanley LearyMarch 31, 2026August 28, 2026

Emotion is the difference between a photo that informs and one that stays with someone. In photojournalism, you’re not just documenting what happened—you’re helping people feel why it matters. Anyone can record an event. What…

Introducing Simple, Scalable Storytelling Services for Your Brand

Introducing Simple, Scalable Storytelling Services for Your Brand

by Stanley LearyMarch 31, 2026March 30, 2026

Most organizations don’t struggle with knowing they need better visuals or stronger storytelling—they struggle with knowing where to start. Some need a single, powerful story to clarify who they are. Others need a steady flow…

When a Story Gets Attention… What Is It Really Revealing?

When a Story Gets Attention… What Is It Really Revealing?

by Stanley LearyMarch 30, 2026March 30, 2026

Over the past year, I’ve photographed many meaningful moments. Stories of faith.Stories of service.Stories of people doing quiet, important work that most never see. But this week, something different happened. My photojournalistic coverage of the…

What I Saw From Above and On the Ground in Roswell

What I Saw From Above and On the Ground in Roswell

by Stanley LearyMarch 28, 2026March 30, 2026

There are moments when a story is best understood in layers—what you see from a distance, and what you feel when you’re standing inside it. Today’s “No Kings” rally at the corner of Holcomb Bridge…

What a Cue Rehearsal Taught Me About Better Storytelling

What a Cue Rehearsal Taught Me About Better Storytelling

by Stanley LearyMarch 26, 2026March 30, 2026

Most people only see the final performance.What they don’t see is the moment where everything either comes together—or falls apart. I recently photographed a cue rehearsal for the musical She Loves Me at Kennesaw State…

Bringing Order to Your Photos: A Practical System for Organizing a Lifetime of Images

Bringing Order to Your Photos: A Practical System for Organizing a Lifetime of Images

by Stanley LearyMarch 23, 2026March 30, 2026

Most people don’t realize how scattered their photos have become until they go looking for something specific—and can’t find it. Maybe it’s a family moment buried on an old CD. A trip stored on a…

Before You Take the Photo… Do This First

Before You Take the Photo… Do This First

by Stanley LearyMarch 20, 2026March 30, 2026

One of the biggest differences between someone who gets the shot and someone who misses it has very little to do with creativity—and everything to do with preparation. Moments don’t wait for you. If you’re…

ƒ/8 and Be There: The Timeless Advice That Still Wins

ƒ/8 and Be There: The Timeless Advice That Still Wins

by Stanley LearyMarch 19, 2026March 30, 2026

The little boy holds onto the sheep during a Mutton Busting event at a rodeo, similar to bull or bronc riding, in which children ride or race sheep—the Panaewa Stampede Rodeo at the Equestrian Center…

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