Cowboy is trying his best to pull himself back upon the horse during the bucking competition of the Panaewa Stampede Rodeo at Equestrian Center Complex, Stainback Highway, Hilo, Hawaii.

In a world overflowing with information, capturing attention is an art—and nothing grabs attention like a compelling visual. Whether it’s the stunning photograph on a billboard or the mesmerizing opening shot of a video, visuals have the unique power to communicate your message instantly and effectively.

As a storyteller and brand builder, I understand that a strong visual hook is the key to engaging your audience. Think about it: when you scroll through social media, what’s the first thing that catches your eye? It’s likely an image or video that stands out amidst the sea of content.

The Power of a Strong Visual Hook

In video content, the initial few seconds are crucial. A powerful image at the beginning can captivate viewers and encourage them to watch the rest of your message. This isn’t just about aesthetics; it’s about strategy. A well-chosen visual can evoke emotions, spark curiosity, and create a lasting impression that words alone often can’t achieve.

Offering the Complete Package

At Storyteller & Brand Builder Stanley Leary, I offer a comprehensive package to help your organization harness the power of visuals. I work with you to identify the perfect visual hook that resonates with your target audience. From there, I create content that captures attention and drives traffic and engagement. Whether you need high-quality photography, compelling video, or a blend of both, I’m here to help you tell your story in a way that stands out.

Why Visuals Matter

Visuals are not just supplementary to your content but integral to your communication strategy. Here’s why:

• Immediate Impact: Visuals can convey complex messages in an instant. A single image can tell a story that might take several paragraphs to explain.
• Emotional Connection: People connect with visuals on an emotional level. A powerful image or video can evoke feelings that drive engagement and loyalty.
• Increased Retention: Studies show that people remember information better when paired with a relevant image. This means your message is more likely to stick.
• Enhanced Sharing: Visual content is more likely to be shared on social media, increasing your reach and visibility.

Let’s Tell Your Story

Combining my photography, videography, and storytelling expertise, I specialize in helping businesses like yours build strong brands through powerful visuals. I work with various organizations, including Christian groups, nonprofits, and businesses across different faiths, to craft visual stories that reflect their unique identities and missions.

Are you ready to captivate your audience and turn your message into traffic? Let’s collaborate to create visuals that not only draw attention but also communicate your story in a meaningful way. Contact me today, and let’s start building your brand through the power of visuals.

On May 20, 2013, a tornado of the highest category EF5 hit the small town of Moore in the American state of Oklahoma. The tornado left a trail of destruction with considerable damage to buildings, infrastructure, and the forests. A young man is going through the debris to look for anything that survived. [Starting with a Hook]

Imagine conversing with someone who shares your deep passion for a subject. You could talk for hours, diving into every detail, story, and nuance. This enthusiasm is a gift that many entrepreneurs and nonprofit leaders share. They are deeply invested in their work and want to communicate that passion to others. However, listing services or programs won’t cut when creating videos, public relations content, or brochures. Without a compelling story, the odds are stacked against you in capturing anyone’s interest or support.

The Magic of Storytelling

Entrepreneurs, especially those in nonprofits, often have an uphill battle. For-profit businesses have the advantage of offering services people need and are willing to pay for. For instance, a plumbing company can easily attract customers by promising to fix common issues like clogged drains or leaky faucets. They not only solve these problems but do so in a way that reassures and comforts their clients.

On the other hand, nonprofits provide services to those who often cannot afford to pay. They might offer free lunches to children whose parents struggle to make ends meet. The impact of their work is profound, yet the challenge lies in communicating this effectively to potential supporters.

Why Stories Matter

The temptation for many nonprofits is to dive into the details of their programs—how they operate, the statistics, the history. But here’s the catch: most people aren’t interested in hearing all those details immediately. Think of it like meeting someone new. They might tune out if you overwhelm them with intricate details about your favorite subject.

Instead, it would be best to have a story to engage and hook your audience, much like a fisherman uses bait. A good story draws people in, making them curious and eager to learn more. The movie trailer teases the plot just enough to make you want to watch the entire film.

Tips for Effective Storytelling

1. Start with the Problem: Like a movie trailer, begin by presenting a problem that needs solving. This grabs attention and sets the stage for your story.
2. Humanize Your Story: Use real-life examples and testimonials. Show the faces and tell the stories of those who benefit from your services.
3. Keep It Concise: You have only a few seconds to capture interest. Make sure your opening is compelling and straight to the point.
4. Use Emotion: Tap into the emotional side of your story. People are more likely to support causes and services that resonate with them.
5. Show Impact: Highlight the difference your service or nonprofit makes. Show the before and after, and let your audience see the tangible impact of their support.
6. Call to Action: End with a clear call to action. Tell your audience exactly what you want them to do next, whether donating, volunteering, or learning more about your services.

By leading with a story, you capture attention and create a connection. This connection can transform passive viewers into active supporters eager to be part of the solution you offer. So, next time you’re crafting content, remember stories are your most powerful tool. Use them wisely and watch your message resonate.

[NIKON Z 9, NIKKOR Z 100-400mm f/4.5-5.6 VR S, Mode = Aperture Priority, ISO 25600, 1/250, ƒ/5.6, (35mm = 170)]

I recently spent three intense days photographing in one of the darkest rooms I’ve ever encountered, covering a meeting for a client. The experience pushed my skills and equipment to the limit, but the results were worth every moment of effort.

The Setup

The room was dimly lit, forcing me to shoot at ISO 25600, with shutter speeds of 1/125 or 1/250 and apertures of ƒ/4 or ƒ/5.6, depending on the lens. The high ISO was necessary to capture the scenes without introducing too much blur, but it also meant dealing with a significant amount of noise.

I chose not to use flash during this religious meeting so as not to attract attention and annoy the people.

My gear for the event included:

• 2 Nikon Z9 cameras
• 24-120mm ƒ/4 Nikkor S
• 100-400mm ƒ/4.5-5.6 Nikkor S
• 14-30mm ƒ/4 Nikkor S – Explicitly used for a large group photo with strobes

The Solution: DXO PureRAW 4

To tackle the noise issue, I turned to DXO PureRAW 4. For those unfamiliar, PureRAW is an app and plug-in that pre-processes raw files, effectively cleaning up lens distortions, noise, sharpness, and optical aberrations. It also addresses issues caused by the mosaicing process of color sensors. On average, it took about 90 seconds or more per photo to process on my MacBook Pro M1 with 32 GB of RAM; then, each photo was edited beyond that in Adobe Lightroom Classic. The time investment was substantial, but the results were outstanding.

[NIKON Z 9, NIKKOR Z 24-120mm f/4 S, Mode Aperture Priority, ISO 25600, 1/250, ƒ/4, (35mm 29)]

All photos except for the last three were available light.

The Results

Despite the challenging conditions, the client was thrilled with the photos. They immediately updated their website, lacking fresh images from recent meetings. Seeing my work featured prominently on their site was incredibly satisfying and made all the effort worthwhile.

Lessons Learned: The 100-400mm Challenge

One of the biggest challenges was shooting with the Nikkor 100-400mm lens at 400mm. The low light and long focal length made it challenging to avoid motion blur, mainly because I could only shoot at 1/250 instead of the ideal 1/500. A 400mm ƒ/2.8 lens would have been perfect, but since I didn’t have one, I had to be extra mindful of staying still and squeezing the shutter gently.

Tips for Covering a Meeting in a Dark Room

1. Use High ISO and Fast Lenses: Don’t push your ISO to the maximum your camera can handle while maintaining acceptable noise levels. Pair this with the fastest lens you have available.
2. Steady Yourself: If using a long lens, stabilize yourself as much as possible. Use a tripod or monopod and practice proper hand-holding techniques to minimize motion blur if available.
3. Leverage Noise Reduction Software: Invest in noise reduction software like DXO PureRAW 4. The post-processing time is well worth it for the quality improvement.
4. Test and Adjust: Spend time testing different settings on the first day. This will help you find the optimal balance between shutter speed, aperture, and ISO for your specific situation.
5. Communicate with Your Client: Keep your client informed about the challenges and your solutions. They’ll appreciate your dedication and your extra steps to ensure high-quality results.

Photographing in low-light conditions is always a challenge, but you can deliver impressive results with the right tools and techniques. Remember, every challenging shoot is an opportunity to learn and grow as a photographer. Happy shooting!

Stanley is speaking to the YWAM School of Photography in Kona, Hawaii. Photo by Dennis Fahringer

When asked to speak to a camera club composed mainly of amateurs, many thoughts run through the mind of a professional photographer. These invitations are both an honor and a responsibility. It’s a chance to share knowledge, inspire others, and give back to the photography community. Here’s a peek into the thought process of preparing for such a talk.

Tailoring the Presentation

One of the first steps is understanding the audience. I always start by asking the organizer:

Which topics do you think your camera club is most interested in hearing from me about? Once you pick, I can send you a synopsis.

Some of the topics I suggest include:

• The Power of Storytelling in Photography: This is a central theme in impactful photography and resonates universally.
• Lighting Techniques for Impactful Photography: Mastering lighting is crucial, making this a valuable topic for all photographers.
• Creating Emotional Connections Through Portrait Photography: Improving portrait skills and capturing genuine emotions is always in demand.
• Brand Building Through Visual Storytelling: Essential for those looking to commercialize their photography skills.
• Travel Photography: Capturing Stories from Around the World: An exciting topic that appeals to hobbyists and professionals.
• The Business of Photography: Practical advice for turning a hobby into a business.
• Videography for Photographers: Expanding Your Skills: As videography gains importance, this topic can help photographers broaden their skill set.
• Faith and Photography: Using Your Talents for a Greater Purpose: This is particularly meaningful for those interested in faith-based or nonprofit work.

Knowing the Audience

To deliver a meaningful talk, it’s crucial to understand the club’s dynamics:

• What do the members like to shoot? This helps tailor examples and anecdotes to their interests.
• How often do they shoot? Understanding their commitment level can guide the depth of technical details.
• Is the camera club a social group or focused on growth? This insight shapes the tone and content of the presentation.

Crafting the Message

I strive to avoid talking down to the audience. Instead, I share my experiences and the stories behind my epiphanies. Here are additional considerations for a successful presentation:

• Engage with Stories: Personal stories and real-life examples make the content relatable and memorable.
• Provide Practical Tips: Offer actionable advice that attendees can immediately apply to their photography.
• Encourage Interaction: Foster a dialogue rather than a monologue. Q&A sessions and interactive segments can be highly effective.
• Showcase a Variety of Work: Diverse examples can inspire and appeal to a broader audience.
• Highlight Mistakes and Learnings: Sharing mistakes and lessons learned can encourage and educate amateurs.

Inspiring Improvement

Finally, I aim to inspire and motivate the club members to improve their photography. Here are some tips to achieve this:

• Emphasize Practice: Encourage regular practice and experimentation.
• Advocate for Feedback: Suggest seeking constructive criticism to grow and improve.
• Highlight Learning Resources: Point them to workshops, online courses, and photography books.
• Promote Community: Encourage them to engage with each other, share work, and learn collaboratively.

Conclusion

Speaking to a camera club of amateurs is a rewarding experience that requires thoughtful preparation and a genuine desire to share knowledge. A professional photographer can make a lasting impact by understanding the audience, crafting a tailored message, and inspiring improvement. Whether discussing storytelling, lighting, or the business of photography, the ultimate aim is to ignite passion and foster growth among fellow photographers.

As a photographer and creative, I’ve learned an invaluable lesson over the years: the importance of trying, even if it means facing the possibility of failure. We often discover the most remarkable outcomes in the pursuit, the effort, and the willingness to step into the unknown. Let me share a recent experience that highlights this very lesson.

On May 11th, while visiting my daughter in Columbus, Georgia, I decided to try photographing the Northern Lights. I missed the opportunity the night before back home in Roswell, GA, because I gave up too soon. I went outside, looked up, didn’t see anything right away, and didn’t even bother getting my camera out.

The next day, I saw everyone else’s stunning photos of the Northern Lights online. Inspired and determined, I decided I wouldn’t miss another chance. So, I set out with my camera the following night, ready to capture the elusive lights.

Unfortunately, the Northern Lights weren’t visible that night either. Despite my best efforts, I didn’t get the shots I hoped for. But here’s the twist: although I failed to capture the Northern Lights, I ended up with some incredible photos that my Facebook friends genuinely enjoyed. The night sky, the serene landscape, and the tranquil atmosphere created a series of images that resonated with my audience unexpectedly.

The Moral of the Story

The key takeaway from this experience is simple yet profound: without trying, there’s no possibility of success. Had I not gone out that night, I would have missed the opportunity to create something beautiful. Failure is not the end; it’s a part of the journey. Not getting what we want sometimes opens the door to new perspectives and unexpected successes.

As photographers and creatives, we must embrace the process of trial and error. We grow, learn, and often discover hidden gems through our willingness to take risks and face potential failure. Every attempt, whether successful or not, adds to our experience and enhances our craft.

So, the next time you’re hesitant to try something new for fear of failure, remember that the act of trying itself is a victory. You may not always get what you envisioned, but you might have something even more remarkable. Keep pushing your boundaries, experimenting, and, most importantly, trying. The journey is as important as the destination; sometimes, failure leads us to our most stunning successes.

Embrace the adventure, fellow storytellers, and let your creativity soar, knowing that every effort is a step toward greatness.

Happy shooting!

Knolan Benfield, born on May 17th, 1941, passed away on July 11th, 2024, leaving a legacy of love, mentorship, and inspiration. His journey ended in the presence of his loving daughter, Therese Benfield LaValley, and his son-in-law, Brent LaValley, after a brief battle with pancreatic and liver cancer. What began as a seemingly simple UTI diagnosis on June 24th quickly revealed the gravity of his condition. Still, Knolan faced his final days with the strength and grace that characterized his life.

Knolan was more than just an uncle to me; he was my guide, my teacher, and the person who opened my eyes to the world of photography. His influence shaped my career and my approach to storytelling, especially within the realm of ministry. Knolan’s work with the North American Mission Board from 1969 to 1978 was a testament to his dedication to capturing and sharing the impactful stories of missions.

In 1978, Knolan gave me my first camera, igniting a passion that defined my professional journey. He patiently taught me the intricacies of the exposure triangle, composition, and lighting, skills that have become the foundation of my work. Our family vacations were often opportunities for me to learn from him at his studio, The Benfield Touch, in Hickory, North Carolina.

Through Knolan, I met numerous professional photographers who influenced my path. Robert Reed, whom I met during a visit in my final Spring Break from East Carolina, offered me a chance to work at the Hickory Daily Record. Knolan’s mentorship extended to his mentor, Don Rutledge, who played a crucial role in my hiring by the International Mission Board to work on The Commission Magazine.

Here are photos from one of our two teaching trips to the YWAM School of Photography in Kona, Hawaii.

Even as I pursued my theological studies at Southwestern Baptist Theological Seminary, Knolan’s network supported me. Paul Obregon, whom Knolan had hired, informed me about a job opportunity at Georgia Tech. Gary Meek, a mutual acquaintance from the North American Mission Board, would later hire me at Georgia Tech, continuing the chain of mentorship and opportunity that Knolan initiated.

When I transitioned to full-time freelancing in 2002, Knolan encouraged me to seek advice from Ken Touchton, whose wisdom was invaluable for navigating the freelance world. Knolan’s support was unwavering; he assisted with editing my early newsletters and blog posts, and I often sought his help on commercial jobs. Our collaborative spirit extended to teaching photography at the School of Photography with Youth With A Mission in Hawaii, an experience I deeply cherish.

Family vacations were filled with moments of connection and adventure. Knolan, his wife Gale, and I shared countless hikes and camping trips from Cades Cove, Tennessee, to Stone Mountain State Park in North Carolina. These memories are a testament to the personal and professional bond we shared.

Knolan Benfield’s impact on my life and career is immeasurable. His legacy lives on through the countless stories he helped tell and the many lives he touched. As we remember him, we celebrate a life dedicated to faith, family, and the art of storytelling.

Rest in peace, Uncle Knolan. Your light continues to guide and inspire.

“Knolan means a lot to me. He started my career in photojournalism and multi-media.”

Jerome McClendon

“Knolan hired me and had he not I wouldn’t have enjoyed the professional career at the AJC. Guess The Benefield Touch touched a lot of us.”

William A. Bridges

The Fourth of July brought a fresh twist to my traditional fireworks photography this year. Instead of heading out to Roswell Area Park with my trusty tripod, I stayed home and captured the dazzling display from a new vantage point – my back deck. Equipped with my DJI Air 3 drone, I flew above my house and pointed it toward Roswell Area Park for an aerial view of the fireworks.

In the past, I’ve always enjoyed the up-close experience of shooting fireworks from the ground. Setting up my tripod, choosing the perfect spot, and waiting for the show to start is a ritual I’ve come to love. I shot these at ISO 100, with an aperture of ƒ/2.8 and a 2-second exposure to capture the bursts in all their glory. I wanted to try something different and see how the fireworks looked from above.

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Flying the drone was an exhilarating experience. As I navigated the skies, I could see the fireworks at Roswell Area Park and an array of displays across Metro Atlanta. The view from up high was breathtaking, with bursts of color lighting up the night sky in every direction. Using the telephoto lens on the DJI Air 3, I managed to capture some stunning photos and videos that showcased the widespread celebrations.

One of the highlights was witnessing the synchronized fireworks explosions from multiple locations. From my vantage point, it felt like I was at the center of a grand symphony of lights, each firework contributing to a more significant, spectacular performance. The drone’s perspective allowed me to appreciate the scale of the festivities in a way I hadn’t before.

Back on the ground, reviewing the footage was just as exciting. The different perspective offered a fresh take on the familiar fireworks show. It was a reminder that sometimes, changing your point of view can reveal new beauty in even the most well-loved traditions.

I’m already looking forward to next year’s Fourth of July. Whether I return to my usual spot on the ground or take to the skies again, I’m excited to continue exploring new ways to capture the magic of the night. For now, I’ll cherish the memories and the incredible aerial shots from this year’s celebration.

I hope everyone had a fantastic Fourth of July filled with joy, laughter, and spectacular fireworks!

I’ve spent years as a photographer using high-end digital cameras to capture stunning images. While these cameras excel in many areas, GPS functionality is one surprising aspect your smartphone often outshines.

The Power of GPS in Your Smartphone

Your smartphone has a GPS that tags each photo with precise location data. This metadata includes coordinates, altitude, and even the direction you’re facing. High-end digital cameras often lack this feature unless equipped with an additional GPS module.

Why GPS Metadata Matters

1. Easier Image Organization: GPS data can be beneficial for organizing your photo library. You can quickly find images based on location, making it a breeze to recall precisely where you took a particular shot.
2. Enhancing Storytelling: For photographers who emphasize storytelling, like me at Storyteller & Brand Builder Stanley Leary, location data can add context to your photos, enriching the narrative.
3. Professional Workflow Integration: Photo Mechanic and Lightroom can convert GPS coordinates into more readable street, city, state, and country information, streamlining your workflow.

Integrating Smartphone GPS with Your Digital Camera

Even if your high-end digital camera lacks GPS, you can still use your smartphone’s capabilities. Here’s how:

1. Take a Reference Photo: When shooting with your digital camera, take a single reference photo with your smartphone. This photo will have the GPS data you need.
2. Syncing Metadata: Import your photos into Photo Mechanic or Lightroom. You can then use the reference photo to copy the GPS data to your digital camera photos. This way, all your images will have the exact location information.

The Nikon Z9 Advantage

One of the reasons I love my Nikon Z9 is its built-in GPS functionality. It tags my photos with location data whenever a satellite is visible. Additionally, the GPS keeps the camera’s time accurate by allowing me to select the appropriate time zone. This feature ensures my metadata is consistent and reliable, even when shooting in different locations.

Tips for Maximizing GPS Data Use

1. Keep Your Smartphone Handy: Always have your smartphone ready to capture a reference photo, especially when your camera lacks GPS.
2. Regularly Sync Time: Make sure your camera’s clock is synchronized with your smartphone. This helps in accurately matching the GPS data later.
3. Use Dedicated Apps: Several apps can track your location and later sync it with your camera’s photos, making the process even more seamless.

Bonus Tip for Professional Photographers

As professional photographers, creating and maintaining comprehensive metadata for all your photos is crucial. Embedding copyright information, captions, keywords, and location data protects your work and makes it easier for clients to find and use your images. GPS data can add significant value by providing precise location context, enhancing storytelling, and streamlining workflow.

Adobe Lightroom features a powerful Map Module that leverages GPS data to display the locations where your photos were taken visually. This module integrates with Google Maps, allowing you to see precise geotags on a map. By simply clicking on a photo, you can view its exact shooting location, making it easier to organize and search for images based on geography. This feature is especially useful for travel photographers or anyone who shoots in multiple locations, as it provides a visual representation of your photo shoot journeys, helping to enhance your storytelling and organization efforts.

Conclusion

While high-end digital cameras are unparalleled in many aspects of photography, smartphones offer an edge with their integrated GPS functionality. You can enhance your photo organization and storytelling capabilities by leveraging your smartphone’s GPS data. And if you’re lucky enough to own a camera like the Nikon Z9, you get the best of both worlds.

Happy shooting!