One Reason You Hire A Professional Photographer

Tony Messano who is a creative director and designed my logo said to me one day that what he hires photographers for is to take his vision and make it better.

With today’s phone cameras they are good enough to get some great photos. The question is what does the pro bring that you cannot get with your phone?

George C. Griffin [NIKON Z 6, 14.0-24.0 mm f/2.8, Mode = Manual, ISO 100, 1/5000, ƒ/2.8, (35mm = 14)]

One of the biggest things that a professional photographer brings is their ability to “Write With Light”. That is what the word photography is about–Writing With Light.

The coining of the word “photography” is usually attributed to Sir John Herschel in 1839. It is based on the Greek φῶς (phots), (genitive: photo’s) meaning “light”, and γραφή (graphê), meaning “drawing, writing”, together meaning “drawing with light”.

By adding light to help enhance the light on the statue of Dean Griffin at Georgia Tech I was able to to make the statue look different.


My friend Dave Black, Nikon Ambassador and professional photographer, says, “Look for something ‘Different’ not necessarily ‘Better’”. Dave had discovered through his career that when something is “Different” the audience will stop and look.

Dean Griffin Statue. [NIKON Z 6, 70.0-200.0 mm f/2.8, Mode = Manual, ISO 100, 1/2000, ƒ/2.8, (35mm = 200)]

One more thing other than light is composition that a trained eye brings. Notice in this photo how Dean Griffin looks like he is looking down and even has depressing look to the photo.

Dean Griffin Statue [NIKON Z 6, 35.0 mm f/1.4, Mode = Manual, ISO 100, 1/2500, ƒ/1.4, (35mm = 35)]

By just changing the camera angle and perspective I make him look more authoritative and a leader.

By the way, the client called me needing help with their cover of their annual report. They wanted a photo to be “Iconic” about their foundation. They raise funds to help students get an education. I knew that Dean Griffin established and managed an emergency loan fund to assist students with financial difficulties, and he started, with his own funds, Georgia Tech’s Central Placement Office. After his retirement, he operated a job placement service for alumni over forty.

I proposed the Statue of Dean George C. Griffin for their cover. I mentioned I had done something similar of S. Truett Cathy for Chick-fil-A. I sent them this photo of the statue of Cathy in front of the Original Dwarf House in Hapeville, Georgia.

Truett Cathy Statue at the Original Dwarf House [NIKON D750, 35.0 mm f/1.4, Mode = Manual, ISO 50, 1/4000, ƒ/1.4, (35mm = 35)]

They were originally looking at real people. The advantage of going with a statue of someone who is no longer here, but embodies that core values of the institution is it then becomes “Iconic”.