Before & After Examples

Chase Bank, 4241 Roswell Road, Atlanta, GA 30342 Six Strobes were used in addition to the natural lighting. [NIKON Z 6, 24.0-105.0 mm f/4.0, Mode = Manual, ISO 400, 1/4, ƒ/8, (35mm = 24)]

What does it mean to see someone in a better light?

This is an expression of seeing something in a different perspective. For example, you always thought someone was a bad person, but after talking with them, you now see them in a different light. (Now you see them differently, and actually think they are very nice) 

It is an Idiom

The two words of Better & Light together give us a new meaning in language.

Chase Bank 4241 Roswell Road Atlanta, GA 30342

Without the extra light on the building you are missing the “WOW FACTOR”.

Chase Bank 4241 Roswell Road Atlanta, GA 30342

Even waiting for the dramatic sky and lights on the building were not giving the same results that I do with my “Dusk” or “Dawn” architecture photography. If you notice the street lights in the photo I had to fix the one on the left that wasn’t on in the final image. Again another thing I do to help my client’s work to be seen in the “Best Light”.

Chase Bank 4241 Roswell Road Atlanta, GA 30342

The key to Dusk and Dawn photos is that everything isn’t getting equal amounts of light like you get during daytime. If you want your photos to be more dramatic, be sure the light is where you want it and not just everywhere evenly.

Chase Bank 4241 Roswell Road Atlanta, GA 30342 Three strobes are helping with the lighting. [NIKON D5, 14.0-24.0 mm f/2.8, Mode = Manual, ISO 400, 1/8, ƒ/5.6, (35mm = 19)]

Now the differences between these photos is much more than just lights. More than 30 photos were taken of each angle. Different exposures and capturing different light. Then after some minor editing I am selecting 3 to 5 photos that are blended in PhotoShop to give the results you are seeing.

Lidl Building – 670 Whitlock Ave – Marietta – GA 30064 5 strobes used in this photo [NIKON Z 6, 14.0-24.0 mm f/2.8, Mode = Manual, ISO 400, 1/15, ƒ/8, (35mm = 14)]

So when I arrived just before Dusk I got this photo below.

Lidl Building – 670 Whitlock Ave – Marietta – GA 30064

I asked the manager if they could move those pallets. Again I took 30+ photos and after minor editing picked 5 photos that I blended to get the final image.

Is Good Enough going to make you Competitive?

Today, so many people use their cameras on their phones and tend to say it is good enough. That lets you get these before photos I am showing here.

Can you continue to get jobs and projects with “Good Enough”? Can you pay your people good salaries with “Good Enough”? Can you pay yourself enough for a comfortable lifestyle?

Hire a professional photographer whose portfolio shows they can put your products in the best light. Doesn’t your work deserve it?