Operator Selection, Talent, Human Resources [NIKON Z 6, 35.0 mm f/1.4, Mode = Manual, ISO 50, 1/125, ƒ/6.3, (35mm = 35)]

Nothing can inspire you more than a crisis. The Chinese word for “crisis” is frequently invoked in Western motivational speaking as being composed of two Chinese characters signifying “danger” and “opportunity,” respectively.

I had already scheduled some photo shoots this week that I was able to keep; we just took the opportunity to show how my client was responding to the COVID-19 crisis.

I work most all the time with a formal shot list, or I have done something so many times that I know the list by heart.

I have had one complex list. The team I am working with had this one category they called “Something that embodies.”

Labor Cost was one of those topics.

I went online and Googled and looked for images others had done on the topic. This inspired me.

I wanted to get some small people figurines and thought of Hobby Lobby near me.

I called to see if they were open, and they were. I went and found two sets of people. A Family and Young Adults were what I found in the store.

While there, I went ahead and bought some matchbox-style cars and trucks. I used them for the theme of “Auto Insurance.”

I then combined the two for other possibilities.

While shooting images is fun, the photos are not all that usable without a caption and those important “Keywords.”

You can easily add keywords in Adobe Lightroom, and here is a video showing you how to do this. Now when it is uploaded to an online library and someone searches, as long as I have created keywords in the metadata, they are findable.

So for the past few days, I have been being productive and shooting images that some of my clients will use.

This has helped me keep my sanity and keep my focus. While many are just seeing the “DANGER,” I have chosen to see the “OPPORTUNITY.”