Top Photo: Justin Jefferson #2 of the LSU Tigers makes a catch against Justin Broiles #25 of the Oklahoma Sooners during the first half at the 2019 College Football Playoff Semifinal at the Chick-fil-A Peach Bowl on Saturday, Dec. 28, in Atlanta. [NIKON D5, 120.0-300.0 mm f/2.8, Mode = Aperture Priority, ISO 32000, 1/4000, ƒ/5.6, (35mm = 250)]
When I am hired to shoot a game for a company like Chick-fil-A, I have to look for ways to show the brand.
This photo here works just great. You can see the branding on the patch of the Oklahoma player.
While this touchdown is a great photo as well, it is less valuable by itself since you cannot see the brand anywhere in the image. The place it does appear is in the caption when the photo is published in news outlets.
It also helps when the CEO, Dan Cathy, is in the photo.
You are also taking some photos of critical people participating in the brand. Capturing the invocation is essential to the client.
You are also taking photos of the company leaders at the event and coving the game itself.
When an icon intersects with your client’s brand, you know they will use it. Combined with other photos, their brand is associated with cultural icons.
What is the point of this post? It isn’t just about shooting for a brand; it is more essential than that. Know your client and their audience.