Change your perspective this Fall

 
Nikon D4, 28-300mm, ISO 110, ƒ/9, 1/250

Yesterday my AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR came back from Nikon Repair. It came back better than it was just before I fell and broke my foot and the lens.

I went outside to do some test shots to ensure everything was working fine.

Here is one of the first photos I took with the lens. I enjoyed the Fall colors and wanted to remind you it is about perspective to get those colors to “POP.”

Nikon D4, 28-300mm, ISO 220, ƒ/9, 1/250

Here are those same leaves, but instead of being backlit now, the sun is over my shoulder and directly on the leaves. Again, I prefer the first photo.

Your subject can remain still, and if you move around and explore it from all angles, you, too, will discover a “Sweet Spot” that makes the subject more exciting and captivating. The “Sweet Spot” is the surprise factor we are looking for when taking photos.

You may lie on your back, looking up through the trees to find that “WOW” photo.

Nikon D4, 28-300mm, ISO 250, ƒ/9, 1/250

Do you like the leaves backlit with the blue sky or the foliage in the background? When you edit, do you have any choices? If not, you are not shooting enough.

Get out there and capture the Fall colors and be sure to move around your subject–you might find a surprise.

Storytelling?–I don’t think so

 
Nikon D4, 28-300mm, ISO 7200, ƒ/5.6, 1/250

Storytelling?

I don’t think portraits tell stories but are part of the story. For the most part, most portraits are the nouns of a sentence. For a complete sentence, you need a verb.

Nikon D4, 28-300mm, ISO 280, ƒ/5.6, 1/250

Storytelling?

Yes, this photo has a subject and a verb that makes it storytelling. However, one image often lacks all the elements in a complete story. This is where caption can help make up the missing parts.

Most storytellers agree you need five elements for a story—five main elements of a story: setting, plot, characters, conflict, and theme.

Subject vs. Author

Great storytelling is when you never notice the author/photographer. However, today I would say too many people think they are doing storytelling. It is all about the author/photographer.

I love this photo of my wife and me with the founder of Chick-fil-A, Truett Cathy. I love telling the story of how Truett’s son Bubba asked me to give him my camera to take the photo.

Too often, the photo is what I think our generation over-emphasizes as storytellers. As a result, the story becomes more about looking at who I am with and what I am doing. Don’t you wish you were here?

Sure take these photos and even share them on your social media, but don’t let these replace storytelling where you tell the subject’s story.

Nikon D4, 14-24mm, ISO 10000, ƒ/5, 1/100

This young lady is peaking in and seeing does she want to be a part of this brand new Young Life club at the Rancho el Paraíso located in the Agalta Valley of Honduras. Inside the room, Daniela Tereza Perez is talking to the other youth. HOI helped bring Young Life to their campus to help reach the child in the area.

If I do my job just right, I had you clicking on HOI to learn more. So I am pulling you into the story.

Nikon D4, 14-24mm, ISO 450, ƒ/8, 1/250–off-camera flash using the Neewer TT850 flash & Neewer 433MHz Wireless 16 Channel Flash Remote Trigger

In my opinion–Don’t confuse a lovely portrait with storytelling. It is a noun that needs help to make a story.

Think of it this way: if you are telling a good story, everyone who sees it will take away the same story. The story impacts audiences differently, but they will be able to tell the story. Likewise, looking at a person’s portrait allows each person to make up what they think the story is about. 

Your best clients don’t need you.

 
Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, Sigma 2x EX DG APO Autofocus Teleconverter, ISO 640, f/5/6, 1/2000

The other night on the TV show Shark Tank, Robert Herjavec talked about the worst thing for a startup: too much cash.

After he said this almost immediately, Mark Cuban jumped in to agree. They talked about when you have a new idea; you assume you know what you are doing and will throw millions into a bad idea, assuming you are successful and have the cash to make it happen.

Winning football coaches are hard to get their attention, but a losing one is interested in changing their situation.

Best Clients

Your best clients are the ones that can afford your skills and pay you what you are worth. But, unfortunately, the reason they are your potentially best client is also why it is so hard to get their attention.

They are highly successful already. The best clients are not in a crisis and are looking for someone to help turn their company around. Because they are so successful often, they are experts on anything they do in their minds.

Nikon D4, 14-24mm, ISO 400, ƒ/16, 1/320, Nikon SB-900 high-speed sync mode

How to get their attention

Be desirable. Just like Steve Jobs created the tablet before we knew we wanted one, we, too, must create work that makes people want to use us and have us on their team.

A personal project is the best way to get people to notice your skills. Go and do what you do best and then show it around. If your work is not just on par with everyone else but genuinely different, you have a great chance of getting people’s attention–even if they don’t “NEED” you, they will “WANT” you.

Be Authentic. If your only reason for treating someone nice is the hope of getting something from them, this is just the opposite of being authentic. Instead, be genuinely interested in them and treat them with honor, dignity, and respect.

Nikon D4, Sigma 120-300mm f/2.8 DG OS HSM, Sigma 2x EX DG APO Autofocus Teleconverter, ISO 900, f/5/6, 1/2000

Be a friend. Try and become good friends with your clients. Listen to them and support them. Congratulate them on their success.

What am I listening for anyway?

 
Nikon D4, 28-300mm, ISO 5600, ƒ/5.6, 1/250

How To Listen

First, before you can decide on what to listen for when dealing with a client, you must tune in your listening skills.

These listening skills are not just in your ears but your eyes as well.

You will listen for more than just words. For example, you listen to their tone while reading people’s body language. You pay attention to all the small details.

A great example is an above photo. You may see different things by observing each girl’s body language.

Avoid the first mistake of listening, forgetting to clarify. I might ask the girl at the board if she needs any help or if I may help. She may not need me at all and is just thinking, or she may be stuck.

Nikon D4, 28-300mm, ISO 4000, ƒ/5.6, 1/250

What to Listen for

As a service provider of specific skills, I listen to how I can assist the person.

But more importantly, I must first listen to their crisis. This is where the subject needs some help with something.

Take the time to explore with clarifying questions to be sure you are correct that this is their problem.

Learn to not just listen for what you can fix but also think of your network. Can you give the subject the names of people that could help them?

Nikon D4, 28-300mm, ISO 125, ƒ/14, 1/200

One of my favorite scriptures is the passage where Jesus washes his disciple’s feet. To me, this is so important in relationship building–Do for others the most menial jobs. Serve one another. The more you practice this, the better your listening skills will become.

Jesus Washes the Feet of His Disciples
13 It was before Passover, and Jesus knew that the time had come for him to leave this world and to return to the Father. He had always loved his followers in this world, and he loved them to the very end.
2 Even before the evening meal started, the devil had made Judas, the son of Simon Iscariot,[a] decide to betray Jesus.
3 Jesus knew that he had come from God and would go back to God. He also knew that the Father had given him complete power. 4 So during the meal Jesus got up, removed his outer garment, and wrapped a towel around his waist. 5 He put some water into a large bowl. Then he began washing his disciples’ feet and drying them with the towel he was wearing.
6 But when he came to Simon Peter, that disciple asked, “Lord, are you going to wash my feet?”
7 Jesus answered, “You don’t really know what I am doing, but later you will understand.”
8 “You will never wash my feet!” Peter replied.
“If I don’t wash you,” Jesus told him, “you don’t really belong to me.”
9 Peter said, “Lord, don’t wash just my feet. Wash my hands and my head.”
10 Jesus answered, “People who have bathed and are clean all over need to wash just their feet. And you, my disciples, are clean, except for one of you.” 11 Jesus knew who would betray him. That is why he said, “except for one of you.”
12 After Jesus had washed his disciples’ feet and had put his outer garment back on, he sat down again.[b] Then he said:
Do you understand what I have done? 13 You call me your teacher and Lord, and you should, because that is who I am. 14 And if your Lord and teacher has washed your feet, you should do the same for each other. 15 I have set the example, and you should do for each other exactly what I have done for you. 16 I tell you for certain that servants are not greater than their master, and messengers are not greater than the one who sent them. 17 You know these things, and God will bless you, if you do them.

How good are you? Ask those you impact.

 
Nikon D4, 14-24mm, ISO 1600, ƒ/9, 1/100

While in Honduras, we interviewed some of the dignitaries to put later into a larger video package.

Nikon D4, 14-24mm, ISO 400, ƒ/6.3, 1/25—Off-camera fill-flash using the Nikon SB-900 & SB800. The flash is on the Pocketwizard TT5 and triggered by the Mini TT1 on the camera with the AC3 to control the flash’s output.

Suppose HOI, the organization I was working with, went on camera and said that the community loves its work. In that case, it doesn’t have the exact authenticity that interviewing the local mayor would add to the package.

So, I interviewed the mayor at the grand opening of the new school that HOI helped to build. Listen to his interview here.

[youtube https://www.youtube.com/watch?v=fohG5M-xxlk]
The key to documentary work is letting each person speak for themselves as much as possible.

Nikon D4, 28-300mm, ISO 12800, ƒ/5.6, 1/160

#1 Complaint in Multimedia/Motion Packages

 

Context

Every time I sit down and start editing a package, I come up short with B-Roll. B-Roll is the supplemental or alternative footage intercut with the main shot in an interview or documentary. So, for example, when Larry King interviews Bill Clinton, and the footage appears of Clinton playing the saxophone on Arsenio Hall in 1992, that is a b-roll.

B-Roll goes back to the film days of labeling the 16mm film when editing. Around the 1980s, many editors would mark the decks in the edit suite when the Video was on tapes. For example, the A-Deck would contain the primary interview, and the B-Deck would often include the footage that the editor would use to compliment the interview.

All this is to say the term B-Roll isn’t new.

Today with our digital editing like Final Cut Pro X, I like to think of A-Roll as the main track on the timeline. Below it might be some voice-over or background music. Above the A-Roll is the B-Roll which can be still images or motion footage that I use to compliment the interview.

Remember that A-Roll is the interview, and B-Roll is the images you use to compliment the interview.

General Editing Guidelines

Here are some guides I use when editing my motion package:

  • Titles 4 seconds [enough time to read them]
  • Still Images 3 – 10 seconds
  • Motion Interview 5 – 10 seconds
Keeping the Titles short and simple is critical. If it takes longer to read the title slide than 4 seconds, consider changing it.
 
 
I like to use the Ken Burns effect, a type of panning and zooming effect used in video production from still imagery. For example, in the photo above, you can see the start and end of a pan/zoom that I implemented.
 
I try and keep images up between 3 – 10 seconds. The only time I am really using 10 seconds is when I must pan across a photo that looks choppy if I speed it up. So the time is also keeping the movement smooth.
 
The advantage of most of my motion [Video] is that it has moved in the frame. So this can be much longer if there is a decent amount of movement in the shot.
 
 
I try to use two cameras when I am interviewing someone. There are a few reasons I do this. First, having a second angle helps keep the visual from becoming too stale. Second, I can switch between the two angles.
 
In Final Cut Pro X, I combine the two camera angles into a Multicam clip. Now I can choose which Video or audio I want to select. The two cameras sync off of the audio files on each camera.
 
 
I used two types of microphones for the interview. First, I use the wireless lavalier Shure FP1 microphone on one camera with the WL183 (Omnidirectional).
 
 

On the second camera, I use the shotgun Røde Video Pro microphone. I can later choose one or blend the sound if I choose.

The best sound would be a third choice of using a sound guy with a shotgun above the person pointed slightly down 45º at their face in front of the subject.

Since I work alone, I use the second best, the lavalier. Sometimes I blend the lavalier and the shotgun, but most of the time, I prefer the sound from the lavalier for the human voice.

 
The Crisis
 
If you try not to bore the audience with the same long visual, you need B-Roll. Unfortunately, I have never been sitting at my computer using Final Cut Pro X or Adobe Premiere and have not been kicking myself for not shooting enough B-Roll.
 
The problem is not just the volume of B-Roll but the VARIETY of it.
 
When you do your interview can impact the quality of your B-Roll. If you start with the interview and the person talks about what is getting ready to happen and then a lot of what they talked about doesn’t happen, then you have little opportunity to get that B-Roll.
 
After experiencing this a few times, I started trying to interview at the end of my time shooting and asked the subject to summarize what we had seen that day. Now the B-Roll worked more often than before.
 
However, in the last scenario, I still found that subjects would mention things I would want to shoot, specifically B-Roll.
 
Tips:
  • Try and keep your interview around the present unless you have a lot of B-Roll about the past.
  • Have a rough outline of your story before you shoot
    • to create a list of B-Rolls shots based on what you think you may need
  • Shoot the subject’s environment
    • If they have family photos on the walls or tables, get B-Roll. I suggest stills and motion.
    • Photograph the home or office from the outside and inside
  • Shoot for sound
    • If you hear birds in the background during the interview, get some photos of them to drop in to help the audience.
    • If people are coming in and out of a screen door on a porch, get some motion of someone coming in and out and use it to help the audience with that sound.
  • Intro and endings
    • Shoot some scene setters to start your package, end it or use them as bumps between interviews
  • Shoot textures
    • Textures make great title slides or backgrounds under the lower third titles to help the text be readable.
  • Shoot transitions
    • Moving the story along often means the subject will talk about childhood and when they went to college, for example. This part of the interview might be a great place for showing your subject: getting in their car; getting out; going through a door; walking in a hallway; walking to you, or walking away
    • Watch TV shows to see how they transition from one scene to another, and this can give you more ideas.
  • Play the interview right after you do it, listen for all the visual cues you can think of, and write them down. Then go and shoot them.
  • Ask the subject for old photos and get copies of them or shoot a copy of them.
I find that for most of my projects where I have an interview that 90% of the work goes into the B-Roll and not the interview.

Storytelling best in the voice of the subject

 
Nikon D4, 14-24mm, ISO 100, ƒ/8, 1/125

After arriving in the Agalta Valley in Honduras, my first location was at this community chicken coop.

The community, with some guidance, formed its community development committee. They assessed all their resources and the needs of the community. They came up with the idea of a chicken coop.

Nikon D4, 28-300mm, ISO 3200, ƒ/5.6, 1/250

I interviewed the president of community development. He is also one of the four families running the chicken coop.

Please pardon the voice-over by me.

I believe that the subject’s voice is one of the most powerful tools available to the storyteller. Are you letting your subject speak for themselves? Do you think the audio captures more of the story than the text?

easyCover–The Otterbox for your camera

 

When I bought my Nikon D4 cameras, I was looking for a silicon cover like the Otterbox many people use on their Smart Phones.

I couldn’t find them anywhere. Just before I took off for my trip to Honduras, I searched the web again and found the easyCover [http://www.easycover.eu/].

I had invested $12,000 in two Nikon D4 cameras and wanted them to last. So taking care of them was very important.

For only $39.95, the easyCover is slim and smooth and protects your camera from bumps, scratches, sand, and dust. The custom-fit silicone provides a secure grip, and there are two included screen protectors, one hard and one soft, to shield the LCD.

The only downside is while you can still use all your buttons, it doesn’t label them. So if your camera is new to you, this could take a little getting used to. However, I can pretty much work my Nikon D4 in the dark.

Here is my review that I posted at B&H:

Saves Cameras in Fall
I recently was covering a parade in Charleston SC and was on a park bench. As I stepped down I caught my foot and broke it. Fell on my back and shattered my 28-300mm. But both cameras had no scratches. I am sure that without the easyCover on the Nikon D4 cameras there would have been scratches and more damage.
So thrilled with the covers. Wish I had them available when I first bought the cameras.
Yes, I would recommend this to a friend.

Nikon & Canon

They make this only for the Nikon and Canon cameras. To see if your model is available, go here to their list of cameras [http://www.easycover.eu/camera-cases]

While the easyCover doesn’t come with a warranty for your camera, I can tell you from my personal experience that for those who have been putting tape all over their cameras to protect them that I believe this is superior to that because the silicone gives you a little bump protection and video only really helps with scratches.

Pays for itself

When you sell your camera, the condition of the camera makes a massive difference in the price you get for the camera.

 

The price difference that B&H gives between Like New $3120 and Signs of use, but clean $2,995 is $125. The resell value alone will make this investment into easyCover pay for itself.

The Human Voice: Storytelling

Nikon D4, 14-24mm, ISO 100, ƒ/6.3, 1/320

Here is a photo of Jose Mondragon, Director, Rancho el Paraiso in Honduras, talking with Laurie Willing, the Executive Director of HOI in Tucker, GA.

No matter how well I capture their conversation, the most potent part of the storytelling is the human voice.

Listen to Jose in this package talk about the work of HOI in the Agalta Valley in Honduras.

If you want to learn more about HOI, go to their website [http://hoi.org/] and see how you can get involved.

When to use flash and not to use flash

 
Nikon D4, 28-300mm, ISO 160, ƒ/5, 1/250–off-camera flash using the Neewer TT850 flash & Neewer 433MHz Wireless 16 Channel Flash Remote Trigger

Available Light

I love to use available light–that is, any light that is available to use. Ubaldo demonstrates how to rope a calf. Ubaldo teaches this during the family missions team trip each year to the kids.

Nikon D4, 28-300mm, ISO 250, ƒ/5.3, 1/250

When I first started shooting, I noticed very quickly that Ubaldo’s skin was just dark enough that with the light calf, he was getting lost in the photos. Also, as you can see in this photo, I didn’t use the flash. So, as a result, your eye goes to the background more than Ubaldo and the calf, which was where I wanted you to focus.

Compare that to the first photo and this photo.

Nikon D4, 28-300mm, ISO 200, ƒ/5, 1/250–off-camera flash using the Neewer TT850 flash & Neewer 433MHz Wireless 16 Channel Flash Remote Trigger

I always prefer not to use a flash if the light works for me. However, if I can improve the photo and draw you using flash, I will use it.

Nikon D4, 14-24mm, ISO 450, ƒ/14, 1/250–off-camera flash using the Neewer TT850 flash & Neewer 433MHz Wireless 16 Channel Flash Remote Trigger

When photographing Francisca Padilla, the gardener, I wanted to show that she was in the Agalta Valley. I wanted you to see the mountains. Well, the problem was where she needed to stand. She was backlit. So I am using the off-camera flash. My assistant holds it about 45º to my left and the subject’s right. This way, I could underexpose the scene, which helped the mountains pop slightly.

Nikon D4, 28-300mm, ISO 4500, ƒ/6.3, 1/250

For the teacher’s photo, I chose not to use a flash. Instead, there was a large window on my left, a smaller strip of windows on my right, and overhead lights.

Nikon D4, 28-300mm, ISO 9000, ƒ/6.3, 1/250

The photo of the girl at her desk is from the same classroom as the teacher above. I liked the light as it was and didn’t add the flash.

Nikon D4, 14-24mm, ISO 400, ƒ/4.5, 1/100—Off-camera fill-flash using the Nikon SB-900 & SB800. The flash is on the Pocketwizard TT5 and triggered by the Mini TT1 on the Camera with the AC3 to control the flash’s output.

When I was photographing this scene without flash, the outside was overpowering the people, making them heavily backlit. So I added the flashes to help light the room up and balance it to the outside light. But, again, I wanted the audience to see the school’s location.

When do you use the flash?

You must know what you are trying to capture in each situation and why? Will the flash help you tell the story?

If you are looking for a simple formula or always use the flash kind of an answer, you will not hear that from me.

Mastering photography isn’t just learning exposure, lighting, and composition. Mastering photography is mastering the craft so you can control it to help the camera capture your vision.

Fuji X-E2, 18-55mm, ISO 500, ƒ/8, 1/500

My parting Shot–Moonrise over Rancho el Paraíso located in the Agalta Valley of Honduras.

The Crisis Threatening Professional Photography

 
Mark E. Johnson, Senior Lecturer of Photojournalism at University of Georgia, Fuji X-E2, 18-55mm, ISO 6400, ƒ/9, 1/20 [photo by Robin Nelson]

I have been speaking to college photography students for many years. Mark E. Johnson has invited me to speak for the last several years to his students at the Grady College of Journalism and Mass Communication at UGA. This photo shows Mark talking to the class just before he introduced me.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/9, 1/12 [photo by Robin Nelson]

GROSS – EXPENSES = PROFIT

I talk to the class about Business and Marketing Skills: How to make a living as a photographer. For most of the course, I explained all the expenses the students needed to consider. The problem is getting a realistic understanding of all the money going out. Most people can see what is coming in but struggle with going out to run a healthy business. Remember, knowledge is power. That power allows you to ask for the right price for the job.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/11, 1/10 [photo by Robin Nelson]

Just like the storyline starting with the WHY? is what I was trying to drive home.

The only thing stopping the students in the class from doing what they want starting now is only income to cover their expenses. So when I asked them what stood in the way of them doing what they wanted to do right now, it took a while for them to see money was the obstacle.

Fuji X-E2, 18-55mm, ISO 6400, ƒ/5.6, 1/40 [photo by Robin Nelson]

PANIC

There is no other way to describe the students’ facial expressions than Panic-stricken. After I showed them some ballpark numbers for living and business expenses, they were intimidated that they would have to ask people to pay them a figure they were uncomfortable with themselves.

The wake-up was happening in the class. I have to charge WHAT? But they also understood why–to pay all the expenses like their mortgage and a car payment, for example.

Derek Jeter talked about how he was failing 70% of the time. That is what a 300+ batting average is about—falling 7 out of 10 times at bat.

I told the students that most successful businesses are usually 90% failures. This is because 9 out of 10 people will not buy your product.

Mark Johnson made a fascinating comment in class. He asked them how many things they bought the last time they went grocery shopping. He then pointed out how many products were in the store that they didn’t buy.

SUMMARY

The crisis is avoidable. You need to know all your expenses and charge enough that your income is more significant than your expenses.

In some ways, this is like the ice bucket challenge. But being willing to take that ice-cold water bath is worth it.

Do you know your expenses?

Meet Honduran Chicken Coop Entrepreneur Claudio Cesar Aguirre

 
Nikon F4, 14-24mm, ISO 160, ƒ/8, 1/100

I met Claudio Cesar Aguirre, an entrepreneur in Honduras. He was one of a few families that came together. They started a chicken coop with a small grant from some organizations, government agriculture department training, and a few other entities.

Nikon F4, 14-24mm, ISO 220, ƒ/8, 1/100

What is the big deal with a chicken coop? Didn’t everyone have chickens? Before they started their business, there were no other chicken coops in the area. A family had enough chickens to get eggs, but most families did not have enough chickens to count on eggs.

The chicken coop is actually about solving a problem of more than just having some eggs around. It is a nutrition issue. Most kids going to school in the area would go off without protein and just some tortilla, beans, and rice at the most.

Nikon F4, 14-24mm, ISO 10000, ƒ/8, 1/250

Just imagine your household; you buy the eggs at the grocery store and have them in the refrigerator. But, then, imagine being so far away from grocery stores that there were no eggs to buy.

Nikon F4, 14-24mm, ISO 1600, ƒ/8, 1/100

Here you see Claudio’s wife, Blanca Aparicio, gathering the eggs from the chicken coop. They live in the small community of Santa Anna, Olancho, Honduras.

Nikon F4, 28-300mm, ISO 3200, ƒ/5, 1/250

Claudio is part of a community development committee, and they brainstormed many ideas considering the resources they had in their community and what they didn’t have for starting businesses.

Nikon F4, 14-24mm, ISO 560, ƒ/8, 1/100

With enough eggs every day from the chickens, the development committee is now thinking of a new startup business that the community could use. They now believe a bakery would be great.

It only takes a pebble dropped into the water to affect the entire pond. The ripples seem to sustain themselves for a while from that first drop.

Nikon F4, 14-24mm, ISO 12800, ƒ/8, 1/160—Off Camera Neewer TT850 using the Neewer 433MHz Wireless 16 Channel to control the flash

Dr. German Jimenez works for Honduras Outreach and says that prevention, like good nutrition, is making a huge difference. Celebrating 25 years in Honduras, the President is honored next month for their service. The President believes that HOI embodies his purpose of a “Better Tomorrow.”