Look for Audience before Story

ESPN broadcasting from the Fanzone at the Georgia vs Alabama SEC Championship game at the Georgia World Congress Center. [NIKON Z 6, 24.0-105.0 mm f/4.0, ISO 2500, Ä/5.6, 1/80]

When you first begin your journey into becoming a storyteller you start with a story. When I am teaching Intro to Photojournalism at the University of Georgia the students find something that interests them.

I started my career professionally at East Carolina University where the photo staff of the newspaper was paid to do stories. After college I went on to the Hickory Daily Record where I continued to focus on finding stories.

I continued to look for stories as I went to work for The Commission Magazine and then on to Georgia Tech working in communications.

Greg Thompson, Director of Corporate Communications, Chick-fil-A [NIKON D5, 85.0 mm f/1.8, ISO 100, Ä/1.8, 1/30]

In 2008 Greg Thompson, Director of Corporate Communications, Chick-fil-A proposed a crazy idea that I work with his team a couple days a week where I would sit in on meetings and listen. He and I would get together and discuss my thoughts and if I thought the timing was good I would speak in the meetings to give some of my opinions.

Greg said lets evaluate this after six months. Well now 10 years later we are doing the same thing.  In those years I have learned a lot as well as helped them a great deal with visual communication and storytelling. 

Greg taught me a great deal about the in’s and out’s of strategy. What I discovered over the years is I really had a gift for strategy and Greg helped me to understand how to navigate some of the politics of working with an organization.

Biggest Take Away from Chick-fil-A

Greg was leading the team not to focus on the content, but rather the audience. The answers to better storytelling were in better questions.

Why is this content important to the audience? In case you haven’t noticed in the time I started working with Chick-fil-A in 2008 they celebrated 2-Billion in sales. This past December they celebrated 10 Billion in sales. That is a 500% increase.

This commercial from a few years ago for UPS sums up it pretty well from my perspective.

Try communicating with an audience that is so busy they have no time for interruptions.

In this environment you should be very aware of your audience. We worked with departments helping them understand why the audience doesn’t have time for their information and also helping the audience get information that would help them with the business to run more efficiently.

I have so many friends and organizations that basically want people to take notice of something important to them. What I have learned these past ten years with the help of Greg Thompson and his team is that understanding your audience helps you know how to tell a story so that it is relevant to the audience.

James Dockery and Stanley Leary behind the camera demonstrating to the students how to do an interview with the help of Evelyn Stone with her some Jon doing the translation at the Storytellers Abroad Workshop in Lima, Peru. [X-E3, XF18-55mm Ä/2.8-4 R LM OIS, ISO 4000, Ä/4.5, 1/100, Focal Length = 27]

Servant First – A Servant of the Heart

Here is my tip for those who want to be successful. You must be focused on making others successful, not yourself. 

I believe there are basically two types of stories – 1) Entertainment Only & 2) Call to Action Stories.

Most movies and TV shows are great stories that move us to laughter and/or tears. They move our heart and souls. They bring out emotions in our bodies.

The Call to Action Stories do the same thing, but they are told with the purpose of getting the audience to be involved in some way.

Advertising is a Call to Action. Non-profits use storytelling also as a call to action to get their audience involved in their mission.

The best storytellers for nonprofits is the person who cares so much for the subject and the audience they see how using a story to connect the two is a way that serves them both. The audience sees a way that they can use their gifts to serve an audience in need of them. The subject is uplifted and is also able to serve the audience. 

When storytelling is done at it’s very best the audience is understood and helps in the shaping of how the subject’s story is told so that a partnership is formed where they can serve one another.

Everyone should look out not only for his own interests, but also for the interests of others. 

 Philippians 2:4

Carry one another’s burdens; in this way you will fulfill the law of Christ. 

Galatians 6:2

And let us watch out for one another to provoke love and good works. 

Hebrews 10:24

Before you tell a story you have to find the story

[Nikon D5, 85mm ƒ/1.8, ISO 4500, ƒ/4, 1/100]
This is Amar and his father is the Imam in a Mosque we visited in the Balkans. This is all part of our Storytellers Abroad Multimedia Workshop that I am helping lead in the Balkans, which is part of Eastern Europe.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/8, 1/240]
This is our Storytellers Abroad Multimedia Workshop of 12 participants, 4 instructors and one administrative staff person.

We are finding stories where global workers are helping through education the people of the Balkans.

Hopefully this time next week I can show you some of the finished projects.

[Fuji X-E2, 55-200mm, ISO 6400, ƒ/5, 1/80]
Each day we have a couple hours of class time teaching some of the basics that the students need to do before they go out that day.

Pat Davison who is one of the instructors is talking to the workshop participants about how to conduct a pre-interview where you find the storyline that later will help you with the questions that will make up the video interview.

[Fuji X-E2, 18-55mm, ISO 800, ƒ/5, 1/100]
This is James Dockery, who is one of the other instructors in our Storytellers Abroad Multimedia Workshop that we are doing in the Balkans. James was photographing the kids and I was off to the side and pulled my camera up and they all quickly posed.

No matter where we go we have our cameras and are learning about the culture. Children quickly run to be in the photos here and let us get to know them.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 1250, ƒ/1.4, 1/100]
We walked to the square in the town at night and everyone is out socializing and drinking their macchiatos.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/1.4, 1/400]
This is the Macchiato I was drinking at an Italian restaurant in the Balkans. A Caffé Macchiato or Espresso Macchiato is a shot or two of espresso, with just a small amount of steamed milk that “marks” the espresso, though in some regions, the steamed milk comes first and the espresso makes the mark.

This is a photo from our workshop in Togo, West Africa last year. This is what I will demonstrate this morning for the class. I will be showing them how to conduct an interview where they have a subject and a translator.

The very first night we were in the Balkans we sat down and explained how the next day they were to spend time getting to know their subject. At the end of the day they were to come up with a list of questions that will help tell their subjects story.

Today they are going to conduct those formal interviews which will be the storyline for the multimedia package.

Stay tuned for more experiences from the Storytellers Abroad Workshop in the Balkans this week and even next week.

Can you tell me what you do?

Photo by Dennis Fahringer


While we do lectures, we are careful to show examples. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1100, ƒ/4, 1/100]

If I were to ask you what you do or what does your company do what is your answer? Maybe you start to stumble around trying to find words and even say things like “Well …”

One of the greatest struggles to communicate what you do or what your company does is that words alone often do not do justice to what you do. No matter how well you craft your words it still can fall short. Too often using words alone takes too long and you lose your audience.

Visual content reaches an individual’s brain in a faster and more understandable way than textual information. Or, more accurately, a person’s brain is hardwired to recognize and make sense of visual information more efficiently, which is useful considering that 90 percent of all information that comes to the brain is visual.

We have discovered that showing students the setup and how to do an interview working with a translator improved the results for students. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 1800, ƒ/8, 1/100]

Storytelling tactics focus on different functions of the brain related to understanding and perception. The brain processes images 60 times faster than text, and 92 percent of consumers want brands to create stories around ads. Because of this, marketers should be delivering linear content with clear narratives and using images to tell their stories.

I work with clients by listening to them and asking lots of questions to help pull out the most compelling storyline that will engage customers to pay attention to what they do. I teach my clients the seven elements they need in their story and then capture that in a visual storyline to build their brand.

A great example of how I did this was with a professor at Georgia Tech. We played basketball together during our lunch breaks. While standing on the sideline waiting for the next game I was just asking what he was working on.

He was creating a bomb detector for about $30. He had presented this a few times but no one was willing to give him a grant. I asked if he would like my help. The solution was simple. By changing his visuals with his story then presented at the next conference and got a $1 million dollar grant.


Size of experimental microneedle array is shown by its placement on the researcher’s finger. There are 400 needles in the array. “Microneedles” much thinner than the diameter of a human hair could be the basis for a new drug delivery technique able to administer small quantities of high-potency medications through the skin without causing pain.

I really do believe that “Seeing is believing” for most of the population. It leads to a way of teaching that “seen evidence” can be easily and correctly interpreted, when in fact, interpretation may be difficult.

Give me a call and let me help capture your story in a visual way so that you too can make what you do understandable to your potential customers.

I also teach this to people in workshops. This summer I taught a workshop in Nicaragua and in Togo, West Africa. In Nicaragua James Dockery, ESPN Video Editor and Jeff Raymond, Director of Visual Communications for ABWE led 9 students through the process of visual storytelling. In Togo, West Africa professor Patrick Davison, UNC School of Media/Journalism worked with Jeff and I in leading 10 students through the same process.

Here are two examples of storytelling done by those students in just one week.

https://player.vimeo.com/video/180096388

https://player.vimeo.com/video/178934277
Give me a call if you want me to help you in telling your story or to help teach your team how to do visual storytelling to build your brand.

Jeremies Journey

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 160, ƒ/8, 1/100
Storytellers Abroad participant Cy Hayden is working here with Jeremie, his subject by recording voice over. This is the first time I have seen the subject do their own voice over. Jeremie was more comfortable answering the questions in French and then having us translate them into English. 

Jeremie, who is a Chaplin at the Hopital Baptiste Biblique and a local pastor in Togo. Jeremie almost lost his pregnant wife due to a coma because of a sickle cell crisis. His son then developed hydrocephalus a month after his birth. Through multiple miracles, God healed both of them.

https://player.vimeo.com/video/178900824
We still have openings for the Honduras Multimedia Workshop taking place this October 29th to November 5th. Deadline to apply is August 30, 2016.

Click here to learn more. Get your money in now to hold your spot.

Teaching Women Reaching Togo – Storytellers Abroad Missions Multimedia Workshop

photo by Jeff Raymond

A week ago today I was stuck in the Accra, Ghana airport waiting for Delta Airlines computer system to get back online so that we could return home after a week in Tsiko, Togo, West Africa.

It was a good week of capturing stories of the work being done with the help of Association of Baptists for World Evangelism missionaries. We were staying at the Hopital Baptiste Biblique guest housing while working on stories that have all been the result of the hospital.

Jeff Raymond organized the Storytellers Abroad Missions Multimedia Workshop with the help of Pat Davision and myself.

Over the next few weeks I will share some of the stories done by the students. Today I want to share what Hannah Strayer captured.

This is Hannah Strayer capturing her story. [Nikon D5, Nikon 85mm ƒ/1.8G, ISO 100, ƒ/1.8, 1/640]

Hannah’s story is just below here. Take a look at what she captured in just a week while in Togo.

[vimeo 178910850 w=560 h=315]

Under the teaching of ABWE missionary, Rebekah Poteat, Abra Sakpa has been learning Bible study methods and is using them to teach between 20-25 women about the Bible. Her vision in learning and teaching the Bible is that she might teach other women to teach women to teach women so that the farthest corners of Togo might be reached with the Gospel.

We still have openings for the Honduras Multimedia Workshop taking place this October 29th to November 5th. Deadline to apply is August 30, 2016. Click here to learn more.

https://player.vimeo.com/video/109853771

Storytellers Abroad to Togo West Africa is wrapping up

Hannah Teramura is working on voice over for her video. The man doing the voice over is a Ghanaian who lives in Tsiko, Togo and works with the Hopital Baptiste Biblique. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 5600, ƒ/8, 1/100]

What a week this has been. I am now flying back to Atlanta by way of JFK airport in New York. By the way we had around a four hour delay. Not sure right now on which flight I will take to get back to Atlanta. It appears I will miss the scheduled flight. It was delayed, but not as much as my flight.

During this week with Storytellers Abroad Missions Multimedia Workshop I have worked with Pat Davison and Jeff Raymond as we led ten students through their stories.

This is Cy Hayden another one of the students interviewing his subject with the help of Mrs. Gail on translating from French to English. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/8, 1/125]

Each student would do a pre-interview with their subject and then a sit down interview. After we reviewed it most everyone would do a follow-up interview to help fill in the holes of the storyline.

Pat Davison is working here with Liz Ortiz on the left and Keziah Khoo. Each student spent a great deal of time with Pat going over their stories. I also met with each student. We would help by helping them through the storyline process and helping them understand how to use b-roll more effectively to tell their stories. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 7200, ƒ/5.6, 1/125]

Each of the students then spent a lot of time massaging their stories in Adobe Premier.

Stacey Schuett on the left and Hannah Saxe on the right are working hard in the classroom on their projects. [Nikon D5, Sigma 35mm ƒ/1.4 DG Art,  ISO 1000, ƒ/1.4, 1/125]

One of the students was Stacey Schuett who had been in the Atlanta Ballet and even lived near me during that time in Roswell, GA. We believe that my family saw her dancing in the Atlanta Ballet’s Nutcracker when she was in Atlanta.

That was such a cool thing to discover and really made the world seem that much smaller.

Another surprise was Wilson, on left, and his friend coming to listen to us a couple times. They are local and part of the YWAM base there. Wilson had been to Kona, Hawaii and we had a lot of friends in common. Keziah another student and he had taken the same film classes in Kona, but just different times. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 8000, ƒ/5.6, 1/125]

The students all stopped on Saturday night and we showed our stories in whatever stage they were in to the missionaries and to the subjects before we left the next day.

Everyone gathered who was in the stories or part of the Baptist Hospital in Tsiko, Togo, West Africa to see our progress. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 7200, ƒ/4, 1/100]

Since we started doing this workshop in 2014 with our first workshop to Lisbon, Portugal we have had two students decide to do this as a full-time career in missions. We have had a few others who have done more trips to tell missions stories using multimedia. Some of them are exploring this as full-time career as well.

Here is our team. [Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 100, ƒ/8, 1/200]

Check out Storytellers Abroad for our trip next year. We are going to Lisbon, Portugal again and will have the date posted soon.

If you want to do this even sooner you can still join me in Honduras for a similar workshop. Here is that link.

Words of Encouragement – Be strong and courageous

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 3600, ƒ/8, 1/100

Most everyone in our Storytellers Abroad workshop was feeling worn out and stressed yesterday. Everyone including the instructors were learning new things and also dealing with the difficulties of living in a 3rd World Country of Togo, West Africa.

We could not just jump in a car and type in the address that we wanted to go to in our GPS as we would do back in the USA.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 2800, ƒ/4, 1/100

Pat Davison was added to our team when James Dockery was unable to come on this trip. Pat has show us a few tricks that has made my life easier and helped to improve my workflow with Adobe Premier. Pat also taught us many other ways to help tell a story using visuals than I have been using.

We knew from our projects that had been produced that we wanted to raise the bar a little higher. This trip we all worked harder to use new techniques in teaching of the content to get the students to do a better job of getting better quality b-roll.

We taught the many different ways they could use their tripods to steady their cameras. The b-roll definitely got much better.

Since more of the students were shooting more video than in the past the time to do this versus still photos takes more time. More time when you are already in a 3rd World Country and dealing with the frustrations of everything taking longer put all of us into a stress overload.

Michael Cheatham, chief surgeon at Orlando health and who coordinated the Orlando shooting medical response is here with us in Togo working at the Hospital Bible Baptist. He led our devotional yesterday and his words for us were just what we needed.

He shared how his pastor friend sent him the morning of the shooting this bible verse:

1 Chronicles 28:20

David also said to Solomon his son, “Be strong and courageous, and do the work. Do not be afraid or discouraged, for the Lord God, my God, is with you. He will not fail you or forsake you until all the work for the service of the temple of the Lord is finished.

Hearing how his team needed encouragement and that God is with you was so comforting to us all. Today we will share the storied to the community that we have been working on since Sunday. We are still feeling the stress and hope by our time tonight that most of the students will feel a sense of peace with their projects.

Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 800, ƒ/9, 1/200

We are looking forward to sharing the stories today. Now wherever the project is tonight we will show it, so it is a work in progress. Next week the students will add a few finishing touches and then we will be sharing them with the world. Stay tuned.

Do You Know Something or Understand Something?

All artwork from “Design for Teaching and Training” by LeRoy Ford

The best classes I took for my masters degree was my education courses.

While journalists need to know their subject well, they also need to enough understanding of how persons learn to make the storytelling worthwhile.

While it is important to help people with knowledge it is very limiting. Knowledge is at the base of learning. This is where you memorize and recall information.

When you can take the pieces and create something new this is when you are demonstrating you understand the content. You are demonstrating comprehension, which is expressing ideas in new forms and even interpreting them.

You want to be able to get to the highest levels of understanding which is application, which is the transfer of the learning to a new situation.

Now you may think this is all common sense but I am finding that it isn’t for many in the industry of communications.

One of the biggest issues I see with professional communicators is their lack of understanding that the content of the subject matter isn’t really explored fully. While in this drawing you see how the audience has different ideas as to what is being taught, I am finding out that many communicators when they ask questions in the storytelling process with the subject they take what the subject says at face value.

They are not even aware that what the subject is talking about isn’t what they are thinking they are talking about.

When I was in Nicaragua we had to have most of the students go back and clarify what the subject was talking about. They learned how to explore the subject and in the process learned how important this was to helping the audience really understand what was the problem they need help with.

Watch this package that Naomi Harward produced this story on Alvaro Ramirez and his wife, Erica, who are helping children with the issues of alcoholism and how it is affecting their country of Nicaragua.

What is important is that Naomi helped you through visuals and the audio to understand how alcoholism affects the entire family and community.

Another student covered the medical volunteers and what they were doing. Saying the people have medical needs isn’t enough. By clarifying what type of services they were providing the audience now will understand we are talking about households having no medicine cabinet like we would have in our homes here. When they go and buy aspirin they don’t have the money for a bottle and buy it one tablet at a time many times.

Most of the students in the class were anticipating the technical aspects of storytelling to be the biggest hurdle. They anticipated that learning how to use Adobe Premier was to be the most difficult to do.

Most realized pretty quickly understanding what a story is and capturing all the elements needed for a good storyline was quite difficult. Before they could really sit down at their computers and start sequencing their video clips and photos they had to have the content. This meant that as they were interviewing the subject they had to have a clear understanding of the objectives of the story.

There were Five Steps they had to understand about the problem to communicate it to the audience.

When working for a nonprofit the storyteller is helping educate the audience so that they understand the problem and how they can get involved in solving the problem with the organization.

Now while I am teaching the students about how to do effective storytelling I am moving the students through all these stages of learning.

We show them all the microphones they can use for an interview. [Knowledge] We show them how to record an interview. [Comprehension] Then we send them out to practice with each other so they are getting a clean audio and well exposed video. [Application]

Once they go out into the field and do the actual interview we review it with them. Together we talk about the issues that might exist. One that was pretty common was the wind noise. [Analysis]

They are sent out again to then address all the problems they had with their first interview and also a list of things that were missing in the content of their interview. [Synthesis]

As we near the end of the editing process we are asking them questions and they are evaluating their content and deciding what they need to include or exclude to tell an effective story. [Evaluation]

Now while this is what we are doing with the students to help them learn about storytelling they are doing the same process of applying this to getting the audience engaged and understanding how they too can get involved in solving the problem of the subject of the story.

It is one thing to help people know about something and quite different to get them to understand and how they need to be involved.

You need to know does the audience just know more about the subject due to your story or do they understand your subject and now are taking action to do something about it?

Storytelling for NGOs needs to be decisive

Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 100, ƒ/1.4, 1/500

When we need to go out and eat as a family I often don’t care where to eat so I ask the family where. Over the years I have learned that it is easier to get a response if I first just pick a place. It is easier for people to say yes or no to that suggestion. They can then offer another suggestion.

However if I just ask where do you want to go can be very frustrating. Too many options and the rest of the family is tired as well. They don’t want to have to think about all the choices.

Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 100, ƒ/4, 1/200

This past week I along with James Dockery, editor at ESPN and Jeff Raymond, media missionary with ABWE, we were training 11 workshop participants on Storytelling using multimedia.

We taught them the storyline here:

After the first day we asked them a couple of questions.

  • Who is the Audience?
  • What is the problem?
  • What is the solution?
Most everyone struggled because they were not so focused and looking for those answers. They just listened to whatever the subject said to their list of questions. They didn’t understand that the purpose of asking questions during an interview is to gain insight and help clarify the storyline.
Nikon D5, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 4500, ƒ/4, 1/100

Direct vs Indirect

  • Direct – (definition) aim (something) in a particular direction or at a particular person.
  • Indirect – (definition) not in a direct course or path; deviating from a straight line; roundabout:
If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer’s always no. If you don’t step forward, you’re always in the same place. 
We were having a real problem getting each of the workshops participants to understand they need to take charge and this is their project. However, by the end of the week they were taking charge. They had to do this or their project was going to fall apart.
Once they were able to answer those basic questions they were able to then review all the content they had gathered and basically eliminate anything that didn’t answer those questions. Then they just continued to cut out good content to keep only the great content.

Call To ACTION!!

The whole point of all the stories last week was to help those we covered to get people to help them. We were not just creating stories that had happened and were entertaining. We were telling a story to help setup a problem that the audience would help in competing the story.
Compare this CALL TO ACTION to the Storyline. You will notice they are very similar. The audience needs to know what you are asking them to do with your story. They need to know what you want them to do and how they can help.
In a nutshell you must not only identify each of the parts you must help connect those dots. If you do this in the story and then at the end of the presentation you should have a CALL TO ACTION that asks the audience will you help?
Nikon D5, Sigma 35mm ƒ/1.4 DG Art, ISO 100, ƒ/1.4, 1/3200
If you don’t be specific the audience doesn’t know why they see a little baby in the crib and what you are trying to say. With no ask then you just have a piece of entertainment.
In business we call this the closing of the sale. Closing is distinguished from ordinary practices such as explaining a product’s benefits or justifying an expense. It is reserved for more artful means of persuasion.
You are successful as a storyteller for a nonprofit only if you help them by raising funds or getting people to donate of their time.

Are you a Performer or a Creator?

Nikon D750, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 12800, ƒ/4, 1/250

Jeffrey Masin is a one man band that entertains New Yorkers down in the subway stations. I ran into him a few times while in NYC.

The reason I am using Jeffrey as a point of reference is because his performances are stopping folks and they not only listen many of them are posting videos of him on their YouTube channels. Isn’t that what you want your work to do to make people STOP and LISTEN?

Here is a taste of his music:

[youtube https://www.youtube.com/watch?v=iy_Pudxacps]
Here is another music performance, but this is by a band The Queens Cartoonists. They too have audiences STOPPING and LISTENING.

Nikon D750, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 12800, ƒ/8, 1/160

I guess you want to hear them as well, so here is a clip of them playing.

[youtube https://www.youtube.com/watch?v=Lwe02zWr94E]
What is important to realize is they are both entertaining and yet they are very different. From a purely economic perspective I doubt that the Queens Cartoonists are being tipped in the subways all that much more than Jeffrey Masin.

Just doing the simple math you can see that there are now six verses only one person. For the Queens Cartoonists to make a similar living to Jeffrey Masin they need to book bigger venues where they are not relying on tips. By the way when you Google both of the groups you quickly understand that is exactly what appears to be happening.

The Queens Cartoonists are getting paid to do commercial work for recording and play in clubs.

photo by Jeff Raymond

Today I am a multimedia storyteller. The hats I am wearing are like looking at Jeffrey Masin the one man band. I am the producer, camera guy, sound guy, lighting director, editor and marketer for many of the projects that I am working on for my clients.

You see they too love the sound of the six piece band, but most of them cannot afford to hire that size band as compared to hiring me. You see you need to figure in expenses on top of the creative fee. Just factor in the airfare for six people, meals, hotels, cars and many of the other typical expenses and that can get out of hand.

But just like The Queens Cartoonists, Jeffrey Masin stops the crowds on the subways of NYC and get their attention.

By all means you need to learn to collaborate and work with a team to get the best quality of product, but you also need to know how to do it all yourself or you might not be working that often.

Nikon D750, Sigma 24-105mm f/4 DG OS HSM Art Lens, ISO 4000, ƒ/4, 1/60

To make music you don’t need to play every instrument but for the most part those songs that really resonate with people are often stories. In this way if you are aware of the storyline you can as a producer figure out how to tell that story with the abilities that you have.

The key element that really separates those working regularly and those who are always begging for jobs in the industry is understanding of what is a story and how to craft a solid storyline.

This year I will be teaching this skill in Nicaragua, Hawaii and Honduras. The Honduras trip still has openings. Go here http://workshop.stanleyleary.com to learn more about how to do storytelling and do it as a one man band, because many that will hire you just cannot afford the expenses of a larger band.

Gary S. Chapman is the other instructor on the Honduras trip. Gary works with NGOs and other organizations helping them to tell stories. Some of Gary’s clients include Delta, World Vision, Atlanta Mission, National Geographic publications,  National Geographic TV and TOMS Shoes. Check out Gary’s marvelous work on his website http://www.garyschapman.com.

What do all these musicians above have in common with me?

We are all not just creating great content, we are fully responsible for the performance and finding our audience.

What do musicians and photographers not working have in common?

I would say that the main thing that I am seeing from my perspective is they are all calling up other groups and asking if they can join them. They are not really storytellers. They are technicians wanting a storyteller to hire them to help that storyteller tell a story.

Just look at the tens of thousands of “performers” who have been on the TV shows The Voice and American Idol. The overwhelming majority of them are just technicians. They are not the songwriters. That is why you might think they sound good performing another writer’s song, but you don’t see 99% of them making a living in the industry.

Most every successful photographer, videographer, and writer that I know has taken on a personal project where they are producing their own content and finding the audience.

I can never do all that

If you are saying this I understand. I too felt that way. If you come with me to Honduras, Gary and I will walk beside you and help you navigate the deep waters of storytelling. Register today!! Come with us and learn how to become a creator of content and not just a performer.