I was reminiscing about my family’s memorable vacation to Jamaica when my wife graduated from seminary. We indulged in an all-inclusive package where we didn’t have to worry about anything but having fun. This splurge created lasting memories for their family.

I also splurge on workshops and seminars to increase my value to clients. I initially hesitated to invite speakers out for meals, worried that it would appear odd. However, I discovered that these one-on-one interactions were invaluable and often led to long-term friendships and business opportunities.

Price shouldn’t be the sole determining factor in any transaction. Just like how I splurged on the vacation and treated speakers to meals, it’s essential to focus on the value of what you’re getting for your money. If the quality of your work is superior and you consistently treat customers with respect, it establishes a brand that will attract clients.

Instead of discussing the price and bottom line, I suggest focusing on the value of the work and the benefits it will provide to the client. By effectively communicating your worth, you’ll attract clients who appreciate the value you provide rather than just seeking the cheapest option.