In my experience of growing my business, I’ve learned that success doesn’t solely depend on me but is not all about me. One of the most important aspects is creating Raving Fans – customers who use your services more often, pay the total price, and tell others about you. So how do you get them?

Firstly, your product or service must be superior. Striving for excellence and going beyond “good enough” will create genuine fans. For example, as a photographer, I aim for unique angles and creative lighting to make my work stand out.

Secondly, providing Second Mile Service, going above and beyond what’s expected, is crucial in winning Raving Fans. This includes delivering a professional-looking CD/DVD with helpful information, quick turnaround times, and unexpected little extras. Observing other successful businesses, like Chick-fil-A, can also inspire how to create a guest-like experience.

Lastly, establishing an emotional connection with your clients is essential in creating friendships and loyal fans. Listening to your clients and valuing them beyond just a paycheck can make a lasting impact. An easy way to make a fan and a friend is by taking the time to listen and maybe sharing a meal.

In summary, to grow your business, prioritize serving your customers and creating Raving Fans. Remember that delivering a quality product or service, providing Second Mile Service, and establishing an emotional connection can make loyal fans who will spread the word about your business.