This is the main photo I used to sell my Nikon D3s on ebay. It shows all the original packing and even the unused Nikon D3s camera strap.

When I bought my first camera I was really excited. This was back in the early 1980s and when there were camera stores in almost every town in America.

Wayne Hitt, owner of The Camera Shop in Morganton, NC sold me my first Nikon FM2 camera and gave me some tips across that counter.  This is how most people learned photography years ago, it was done by the camera store employees and owners across America.

September 11, 2012 Wolf Camera and it’s owner Ritz Camera have filed for bankruptcy and are closing all their stores. Before they folded they had already closed many of their stores across the country.  I would venture to say that there will be very few bricks and mortar stores for you to walk into outside of major metropolitan areas in the near future.

I think it is becoming increasingly difficult to walk into a store and have a photographic expert to help walk you through your purchase.

Good news!

Today we do have more resources available than when I bought my camera.  DPReview.com is one of many different places on the web where you can go and have some solid research to help guide you to the camera that best suites your needs.

The odds are also better today if you find a photographer doing what you like to do, who has a blog telling you what equipment they use and recommendations. Here are some of those blogs other than mine that are doing just that:

Moose Peterson: http://www.moosepeterson.com/blog/category/technology/camera-tech/moose-bag/
Dave Black: http://www.daveblackphotography.com/
Joe McNalley: http://www.joemcnally.com/blog/

There are many places other than these guys to help you know what cameras to choose to get the job done.

Lenses are important

While your first camera purchase will focus a great deal on the camera, the lenses you choose are just as important. Most every photographer expert will recommend you stay with your camera’s brand for lenses rather than off brand lenses.

While not all of us have the resources to get exactly what we want, spending the money on something that you will keep longer is better than something you might not keep as long. As a rule it is safe to say your lenses will outlast your camera.  Therefore you will be replacing your camera more often than your lenses if you continue to do this professionally or as a hobby in the years to come.

Think Resale

When you buy a camera today, it is more likely than in the film days to replaced sooner. They will come out with a model that will do something you wish you had on your camera and so you upgrade.

• Buy a camera brand that is established so that when you decide to upgrade the camera you have still has some resale value.
• Keep all the original packing material. This will help with resale.
• Don’t use the camera strap that comes with the camera, buy a different one. (resale)
• Baby the camera. Take really good care of the camera. Just like a car that looks like it just came off the showroom floor the value of the camera goes up the better the condition.

IMPORTANT: Be sure and keep copies of everything. More than 6 months after selling a Nikon D3 the buyer filed a fraudulent charge against me through PayPal.  Because I had all my records this was taken care of right away.

Keep your cameras protected in a camera bag or you can even buy a silicon protective cover to avoid scratches. Here is a link to some of those silicon skins.

Inventory

After doing this for a while it is quite common to have camera gear laying around that you no longer use. Go through your closet and pull everything you no longer use in to a pile to list on ebay.  Many things that we think are worthless are even more valuable because they are hard to find.

You can search for each item you are no longer needing and then say you want to sell a similar item and it will help you put your listing up even sooner. If you don’t see anything like your item on ebay, you may want to start a little higher on price, because it is rare.  If no one buys you can always lower the price.  Auctioning it can also be a great way to get a better price than you thought you could have gotten.

Dorie Griggs performs at the Punchline as part of her graduation from Jeff Justice’s comedy class.

Mike Sacks discovered in his research for a book on comedy a common link of many comedy writers is OCD. Sacks is on editorial staff of Vanity Fair and the author of And Here’s the Kicker: Conversations with 21 Humor Writers About Their Craft.  

Sacks admits that he is OCD and believes it is true for 70% of comedy writers.

While not all my photographer friends are OCD and I haven’t done any research on it, I have noticed many of my photographer friends have OCD tendencies.

You need to be persistent to find the right words, just as the photographer must continue to look for the right moment to communicate.

Poets will spend years on poems looking for the right word for their poem. The difference between word choices is profound.

Advertising slogans can flourish or die with the difference in a word choice.

[youtube https://www.youtube.com/watch?v=RlegEC2hS1M]
It’s the story

A well-developed character is core to good comedy and not necessarily the joke. Jokes are the sauce of comedy and not the steak. They often teach comedy writers to take out the jokes and if it is not funny, go back and rewrite it. Once the story is funny adding a joke just adds to the humor.

Photographers will work situations and find they have lots of photos of a subject. When they go through and edit the photos they need to boil down to those moments that tell a story effectively.

Analyzing why something is funny is a like trying to discover why people fall in love. It is not impossible to understand, but it does take a lot of experience and certain amount of talent to understand it.

Timing

Writing good comedy is a lot like writing music. The words must fit a rhythm and beat when delivered or it just doesn’t work.

My wife took a comedy class from Jeff Justice here recently. The last class is actually their performance at the Punchline. Getting to listen and watch their first performances as compared to listening to seasoned pros had more to do with their timing than with the words.  I could feel the lack of rhythm in their delivery and then when a seasoned pro closed the night off, could sense the next line and how wonderful it felt.

What the comedian must write into their routine is silence. It is one of the most important aspects of good comedy and music. The famous jazz artist Miles Davis used silence to create his melodic melodies create mood and an atmosphere.

The audience needs time to absorb the situation and understand it before they can respond to a punchline. Some of the best comedians can take you through a series of punchlines to a great crescendo by just spacing the lines a part from each other.

The key to timing understands the need for the audience to absorb a moment. This is the common thing that still photography and comedy have in common.

A visual moment needs time to be absorbed and depending on the moment may need longer for better impact.

It is all in the delivery

While the comedian has written all their material and practiced it over and over, then final piece of success and failure is in the delivery to the audience.

Printed on the page these same routines will be flat.  The comedian brings them to life.

For the photographer the deliver of the image to the audience needs space and time as well. This is where one good image with text is far more powerful than a video that doesn’t give the audience the time to absorb a moment.

Just as the comedian doesn’t pause after every word, neither does a video need to be all stills to have impact. The communicator understands what moments need a pregnant pause.

One thing I have come to believe is a key to when something needs a visual pregnant pause is when it is emotional. It can be on either end of the emotional spectrum from pure joy to despair, both ends of the spectrum need more time to breath.

As you move more to the center of fewer emotions then the time necessary is less.

Concept of free explodes

Chris Anderson wrote a very compelling book Free: The Future of a Radical Price, in 2009. The book was timely because it was addressing the disruptive behavior being experience primarily due to things like Google and Facebook.  However, Anderson traces the history of free back to Jello in 1896 giving away more than five million recipe books to introduce their product into the market.

Music industry and free

Between 1999 and 2001 there was a peer–to-peer file sharing network that people were sharing their MP3 files. The name of this network was Napster.

This was the turning point in the musical industry. Musicians were having their songs pirated and it was not until January 9, 2001 when Steve Jobs averted this catastrophe with iTunes. This was where the industry helped to stabilize the music industry and helped it turn around losses into profits.

Photography and free

In 2004 Mark Zuckerberg turned his school project facemash into Facebook. This was an invitation only social network until September 26, 2006 when it was opened up for anyone over the age of 13 to join. Two years later in 2008 more than 100 million people had joined.

The turning point for photography with Facebook was July 2007.  This is when users could put photos on their wall. Prior to that only text could go on the wall.

Facebook allows users to upload an unlimited number of photos, compared with other image hosting services such as Photobucket and Flickr, which apply limits to the number of photos that a user is allowed to upload. During the first years, Facebook users were limited to 60 photos per album. As of May 2009, this limit has been increased to 200 photos per album.

Before & Now

Before
•    Sharing photos was primarily done with prints and cost for each photo produced
•    Sharing electronically was done by email attachments
•    Photo identification was rare to in general non existent with photos and photo albums
•    If you wanted to pass photos to many people you made multiple prints
•    Their was a good amount of knowledge and effort made from the time the shutter was pushed to having prints or having it in the computer to share

Now
•    You can upload unlimited number of photos for free
•    You can tag a photo along with others being allowed to do so that now we are able to have photo identification which was missing before
•    Digital copies are in general free except for the space they take up on your computer
•    Today people are using their camera phones more than their cameras.
•    The immediacy of taking a photo and sharing it can be even automatic if you change your preferences on your phone and Facebook account.

More than Facebook

On September 6, 2012, Facebook closed the deal to buy Instagram. Unlike Facebook, which was created with computers in mind, Instagram exists only as a mobile application. As you can see the immediacy of creating and sharing images is at an all time high.

Most all photographers today are offering social media model for their clients. Most weddings are assumed that the client wants a digital version to share to their social media groups.

For most wedding photographers this is the baseline of their product. Most brides expect a low-resolution digital image to use.

Even for the commercial shooter many of their images are being tweeted or put on corporate Facebook pages.

With so much of social media being free to the client having to pay for any content is almost foreign to their world. 

However, I do not think a Steve Jobs type of entrepreneur is coming to save photography as was done with iTunes for the music industry.

Photographers need to be aware and helping the client see how they are aware of how photos are used in social media and their savvy understanding is what they are offering to help make the photos they take stand out amongst the millions of image being posted everyday.

Photographers also need to help clients understand while having photos on social media sites is important it is quickly there are other ways to break through to get their message out.

We need to help them rediscover prints, snail mailings, brochures, billboards, television and other outlets other than social media.

Photographers should lead the industry in showing clients what they can do rather than talking about what they can do, because “seeing is believing.”

You need to make some large prints so your clients can see how these can create impact. Too many corporations loose opportunities in their locations to show what they do by simply hanging large prints on the walls of their offices.

One of my clients has masterfully used the billboard. Chick-fil-A introduced their mascot in 1995 on a billboard near Turner field in Atlanta. Today these cows are helping brand Chick-fil-A coast to coast.

I recommend photographers start using these other mediums, which can turn into sales to market themselves.

If you know anything about privacy settings on things like Facebook, then you know how easy it is for people to block all your content if it is on the computer. However, snail mail has to touch their hands before it hits the trash and for a brief second you have a chance to get your message to them.

Want to grow your business—do more than provide a digital image for Facebook.

Pete Casabonne recently joined PPR to head up PPRpix, a new online photo printing service. Pete brings over 30 years of experience in the professional photo processing industry. Whether film or digital, Pete’s depth of knowledge will help you get the best possible results.

Pete Casabonne shows one of many 40″ x 60″ prints made for Atlanta Falcons.

PPRpix offers two ways to submit your files: 1) What you submit is what you get or 2) They will color correct your image to the best color they see fit.

The pictures are great.  I really love the clarity; especially those that are up close.  Please send me an invoice so I can submit payment.

thanks again!!

When I cover a party I have a shot list in my head. As I work through the list I notice that I become more and more relaxed as I tick things off the list.

I have learned over time to cover an event in phases that allows me to be sure I have the “safe” shots and then slowly I can add the photos that add to the package.

Nikon D4, 28-300mm, ISO 2800, ƒ/4, 1/100

Phase One

Arrive early and start taking photos of the location. Most likely the hosts have spent a little money on the food and the caterer has done their best within the budget to show their best.

Nikon D4, 28-300mm, ISO 5600, ƒ/4.8, 1/100

Nikon D4, 28-300mm, ISO 5600, ƒ/5, 1/100

Nikon D4, 28-300mm, ISO 4500, ƒ/5.3, 1/100

Nikon D4, 28-300mm, ISO 6400, ƒ/5, 1/100

By arriving early you can have more space to work as well. No one is really there and this gives you the ability to backup, move close, and change your angle to get what you like for representing the food.

All the food shots I did with available light. I am not trying to do the cover of Southern Living Cookbook so I am not shooting the photos at the lowest ISO and lighting the food to make it look it’s very best. My purpose is to show the food as it looked for the event.

I try to use available light as much as feasible. All the food shots were done with available light.

Phase Two

I work the room trying to get photos of the people interacting. During this time I might use some flash to fill in the shadows. I want to be sure the photos are solid and not me pushing the limits of the situation, which might not work.

Nikon D4, 28-300mm, ISO 3200, ƒ/5.6, 1/80 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

Nikon D4, 28-300mm, ISO 3200, ƒ/5.6, 1/80 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

As you can see this is where I might have the guest pose for a photo. I am encouraging them to get closer to one another. Now if they do not want to get too close I just capture them with a little space or when they want to show a true friendship you might see them holding on to each other.

I try and shoot these just a little loose for two reasons. First if you shoot too tight and they want an 8×10 print then they may not have enough excess to crop the photo from long side. The same can be true for a 5×7 except this is where they don’t have enough from the short side to crop. Keeping it loose allows for different dimension prints.

Second, I like to show the environment. I think this is one of the largest mistakes made by amateurs. They come in so close the pictures no longer have any context. Whose party are they attending anyway?

Why Flash?

Nikon D4, 28-300mm, ISO 900, ƒ/5.6, 1/100 and no flash

Nikon D4, 28-300mm, ISO 500, ƒ/5.6, 1/80 and Nikon SB-900 bouncing on the ceiling with no diffusion dome. They are outside on a porch with an overhang that has a white ceiling.

During the second phase I am occasionally shooting available and then quickly adding a flash. The reason is the flash will help fill in the shadows. With darker skins their is a tendency to loose the face details if you are not careful. Notice the difference in the skin tones of the face of this lady and you will see how the lower photograph is technically nicer. I prefer the expression of the first photo and wish I had the flash on for that photo and then it would be perfect for my taste.

As one who is always advocating getting the flash off the camera, unless the budget would have allowed for a photo assistant to walk around with my flash the guests would most likely bump into a light stand and maybe get hurt and/or damage my gear. So I stayed with on camera flash for this event. However, I did bounce it and never shot with it directly pointed at the subjects.

Nikon D4, 28-300mm, ISO 12800, ƒ/5.6, 1/60 and no flash

Nikon D4, 28-300mm, ISO 4000, ƒ/3.5, 1/500 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

Nikon D4, 28-300mm, ISO 400, ƒ/4.8, 1/80 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

Nikon D4, 28-300mm, ISO 2500, ƒ/4, 1/250 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

Nikon D4, 28-300mm, ISO 800, ƒ/5.6, 1/125 and Nikon SB-900 bouncing on the ceiling with no diffusion dome.

Nikon D4, 28-300mm, ISO 1000, ƒ/5.6, 1/100 and no flash.

Nikon D4, 28-300mm, ISO 2500, ƒ/5.6, 1/100 and no flash.

Nikon D4, 28-300mm, ISO 3600, ƒ/5.6, 1/100 and no flash.

Nikon D4, 28-300mm, ISO 2000, ƒ/5.6, 1/200 and no flash

Nikon D4, 28-300mm, ISO 2000, ƒ/5.6, 1/125 and no flash

Nikon D4, 28-300mm, ISO 3200, ƒ/5.6, 1/100 and no flash

 Notice in these two photos I have switched to an ultra wide-angle lens the Nikon 14-24mm ƒ/2.8.  I love shooting with these lens to help give context and put the viewer as if they are standing right their on the porch and part of the conversation.

Nikon D4, 14-24mm, ISO 1000, ƒ/5.6, 1/200 and no flash

Notice in this photo below I went just a little wider than the photo above.  The one above is shot at 24mm and the one below at 19mm.  I love seeing the three women in the back in three different conversations. You can just tell everyone is enjoying themselves and having moments of their own.

Nikon D4, 14-24mm, ISO 2000, ƒ/5.6, 1/200 and no flash

Using the 28-300mm lens I can zoom in as I have done below with the photo of the guy listening to another person. This was zoomed to 300mm and let me look across the room just like you would if you are there to catch glimpses of others enjoy conversations.

Nikon D4, 28-300mm, ISO 2000, ƒ/5.6, 1/250 and no flash

You need some overall shots to capture how many people came to an event. This is everyone gathering for a few comments at the cocktail party. I shot it with the Nikon 14-24mm @ 14mm to capture as much of the room as possible.  I am holding the camera as high as I can above my head and angling it down to show the room almost like a security camera would do in the corner of a room.

Nikon D4, 14-24mm, ISO 2200, ƒ/5.6, 1/100 and Nikon SB-900 bounced with no diffuser.

Nikon D4, 14-24mm, ISO 2500, ƒ/5.6, 1/200 and Nikon SB-900 bounced without the diffuser

Nikon D4, 28-300mm, ISO 2000, ƒ/5.6, 1/125 and no flash

Phase Three

Usually there is a point that I have photographed most everyone in the room a few times. I have the event covered if I were to stop working. This is where I am now freed up to start looking around for more interesting photos.

Now in Phase Two I did some of these photos, but this is where now I just look for moments and may push the limits of the situation.  A good example is shooting with the Nikon 28-300mm zoomed to 300mm shooting available light. Even at ISO 12800 inside you might be hand holding at really slow shutter speeds.

I did this and had to toss a lot of the photos because of camera movement or the subject moved. It would be common for the subject to start laughing and toss their head back in the process and I get a blur and nothing is sharp.  This is why I often wait to do these shots in Phase Three, but I might mix a few in Phase Two.

Nikon D4, 14-24mm, ISO 11400, ƒ/5.6, 1/100 and no flash

Nikon D4, 14-24mm, ISO 10000, ƒ/5.6, 1/100 and no flash

Nikon D4, 28-300mm, ISO 2000, ƒ/5.6, 1/160 and Nikon SB-900 bounced with no diffusion

Since I have pretty much everything the client needs, when the chef asked for a photo for himself it was easier to meet this request towards the end. I could have done this in Phase One, but he was very busy then.

Nikon D4, 28-300mm, ISO 5000, ƒ/5.6, 1/100 and no flash

Nikon D4, 14-24mm, ISO 4500, ƒ/5.6, 1/100 and no flash

With the photo of the man in the center and the people around the table I moved a little back and forth until I used him to block the light behind him. This is the president of Georgia Tech talking to the new tenured professors.

Nikon D4, 14-24mm, ISO 11400, ƒ/5.6, 1/100 and no flash

In this photo below you can see the dining room from above. Hopefully this gives you the reason why you arrive early to take photos of the food. Where do you stand to get those photos now?

Nikon D4,14-24mm, ISO 10000, ƒ/5.6, 1/100 and no flash

In the following two photos notice the slow shutter speeds and high ISO settings.  The top photo was shot at 250mm and the lower one at 210mm.  Either of these would normally be shot at a minimum of 1/250 shutter speeds to be sure there is no camera movement. In the lower photo I am shooting at 1/40 shutter speed. While I can do everything as perfect to capture this moment all it takes is for the lady to move slightly and it is a blur. This is why I shoot this type of photo without a flash and ISO 12800 in Phase Three. I am taking larger risks. If I did this in Phase Two the number of photos I would be giving the customer would shrink drastically.

Nikon D4, 28-300mm, ISO 8000, ƒ/5.6, 1/100 and no flash

Nikon D4, 28-300mm, ISO 12800, ƒ/5.6, 1/40 and no flash

The Seasoned Pro

It takes years to really know how to shoot in this way. Besides dividing up types of photos I am also pushing the limits of the flash and available light.

Notice I am shooting inside at really high ISOs and using flash. Why would I do that?  Read this early blog post of mine to answer that question here.

Shooting the way I did for this event is very complex, but the results I think speak for themselves. I think I captured real moments with very little intrusion. This is why clients hire me, not because they just need a photographer. They need a photographer who will come in and not come to them complaining about not enough light and basically creating problems.

Before my client even saw these photos they were excited to invite me back. They liked how I work was their comment to me as I left. If it is that evident they see a difference in how I work as compared to other photographers and they haven’t even seen the results, then I know it is my years of experience showing in how I carry myself.

Atlanta Journal & Constitution’s photographer Johnny Crawford talks with a younger photographer about how he likes to work from the end zone.

“Look to your left, look to your right–when you graduate, only one of you will be there” was what incoming freshmen used to hear at Georgia Tech. The numbers showed that was true.

If everyone who was to be a photographer was required to have a college degree the speaker on that first day might say in this incoming freshman class of 100 only 10 of you will graduate.

As I look around at other photographers work, I am blown away at their talent. What is really scary is seeing new faces with so little experience that are talented as well.

“déjà vu all over again!” — Yogi Berra

This weekend I will be on the sidelines of two Chick-fil-A Kickoff games. On the sidelines of these games will be close to a hundred photographers. You can hear the clicks of many of those around you shooting as if they are all in sync with one another.

While you might say I am having a midlife crisis at the age of fifty, actually I have lived with this fear most of my career. After tonight’s game many of these photographers will pick up newspapers, magazines and surf the web for not just their photos, but to look at their competition.

We will all grade our work along the side of the other photographers. At a certain point in your career you start to see that most everyone has the “big play” of the game. This is when you realize it was certain amount of luck that some people were in the right place at the right time.

The funny thing is that some of my friends are always lucky. Over time I realized they were not lucky they just understood the game better than I did and knew how to position themselves to get the best angle on the play of the game.

You can easily get very depressed in this profession. It is very difficult to rise above the competition. The day you arrive at the top is followed by the next day of another photographer finding something new and better to help make their photo stand out from the rest.

We desire something truly revolutionary, but that really never happens.

What has been is what will be,
and what has been done is what will be done, and there is nothing new under the sun.

Ecclesiastes 1:9

Whatever seems to be new “has been already in the ages before us.” So how do we handle this?

I have two suggestions:

Shoot for yourself

Years ago my photographer friend Ken Touchton was talking about a story he was wanting to do. Another friend looked at him and said that has been done before, to which Ken said, but I haven’t done it.

One of the best reasons to push forward is for yourself. You need to have these experiences and live life to its fullest.  Tonight I will enjoy myself because I am trying to get the photos and do my very best.

After the game the world will most likely benefit from all the photographers on those sidelines. They will benefit also by the different sports writers, because each of them have a slightly different perspective and this is what the audience looks for.

Turn to God

Now all has been heard;
    here is the conclusion of the matter:
Fear God and keep his commandments,
    for this is the duty of all mankind.
Ecclesiastes 12:13

For me it is my faith that helps me to endure this world. Ever since man was kicked out of the Garden of Eden, life has been weary and boring. However by living in relationship with God then all this life can have new meaning. 

Showing your colors

Making a statement by wearing your team colors and even painting your body is what a Raving Fan does for their sports team. However, at most venues derogatory or profane signs, banners, clothing items and language are prohibited along with signs attached to sticks.

Why can’t you just wear what you want to wear at a public event? You might be thinking I paid for the event and I am not hurting anyone.

It is a violation of federal law to air obscene programming at any time. It is also a violation of federal law to air indecent programming or profane language during certain hours. Congress has given the Federal Communications Commission (FCC) the responsibility for administratively enforcing these laws.

Bottom line: Obscene material is not protected by the First Amendment to the Constitution and cannot be broadcast at any time.

Due to this law having any fan at a venue can jeopardize a broadcast of a game.

Connecting the dots

What surprises me on a regular basis is how crude many people are in work situations. They like telling off color jokes that adolescents would do in boys locker rooms.

First of all how something is deemed offensive is different from person to person. Often those around you will say nothing even if they are offended. You need to know that the minute you use profanity in the work place you are running the risk of being offensive to someone.

Second many see the use of profanity when someone is frustrated or disappointed as lacking character or being crude.

Lastly, profanity taken to the extreme a person can be fired or even worse sued.

Counterculture

In the rebellious counterculture you will see a lot of profanity worn on clothing and used in speaking. Even in this environment the improper use of profanity can cost you.

One great example I just experienced last week was a pop-punk band playing in a local dive. We took our daughter to the event and were talking with the dad of one of band players. He is a clean cut guy just trying to support the kids. They are promoting themselves and hoping to book bigger venues.

The problem one of the band members created was wearing a shirt with profanity. Many of the big venues want to promote their venue and if they see photos of the band wearing profanity it might cost them bookings in the future.

Paying your bills and having a career

Once you start realizing how much things cost you learn very quickly to fit into the work culture. You buy a new wardrobe than what you wore in school. You are on your best behavior while you are at work.

Today with social media what you do in your off time is no longer off limits for your employer. How you conduct yourself out of work can get you fired from your job.

If you want to have a family and provide for them you soon realize you need a way to continue to get promotions and climb the success ladder so you can afford to feed those extra mouths and maybe even provide more things that you want them to have.

So, if you wonder why you haven’t been getting jobs or have lost some jobs in the past can you rule out your use of profanity in your life as a culprit? Is it really worth the cost to speak your mind?

Staff vs Freelancer

When you are on staff and you are asked to do more then you just have to do it. However, there are a few things you can do if you are on staff and the requests are unreasonable.

If there are reasons you cannot accomplish all that is on your plate then you need to ask them what you need to take off. I would enjoy helping you, however I have these other projects. Which of these projects can I let go of or can we send these to an outside freelancer?

Sometimes the requests requires something that you do not know how to do or you may need more resources. This is when you explain you could do this but without these resources I am unable to accomplish your request. You articulate as necessary why you need it and let them determine if they want to help make it happen.

You do not want to be known as the staff person who is always saying no. You want to be viewed as the staff person willing to make adjustments to make things happen.

Yes …, However …

I had a eureka moment when I was explaining a situation to my friend Tony Messano.  Tony is a creative director and helped me to know how to be positive.

“You need to let the client say no,” said Tony. No matter the request you can handle almost any request with yes I would love to help you, however to make that happen this is what I need from you.

Scenarios

• While you are here, can you photograph this?
• Can we just stop by here on our way?
• Your camera can do video right? Can you just get me a quick shot of this?
• Can you put these up on the web in a gallery for us?
• Can you make a few extra DVDs?

I am sure you can think of numerous other scenarios to add to this list. The key is these requests land outside the contract and agreement that you have with the client.

Contract

If you do not have a contract you are already screwed. You need something that you and the client can look at which lists what the client will receive.

I recommend writing a contract based on a project rather than an hourly wage. If you base it on an hourly wage then whatever they ask you to do in the time you have given to them is fair game. You have become a day laborer or just like the staff position.

When you do a project contract there are a few things I recommend you cover. This is specific details of the work, price, and rights.

1. Work to be performed
1. What you will photograph
2. The style that it will be photographed
3. How many images will they receive and the format they will receive them
4. Time of delivery of the images
2. Price 
1. How much for the work
2. Expenses
3. Time of payment for the work
3. How they can use the images (rights)

You should get even more specific in the terms and conditions which ASMP has a recommended contract for this here. 

Carry the contract with you to the job. When the client asks for any changes outside the realm of what the contract covers, be ready to pull it out and say we can make the necessary changes here to the contract so we can get what you want done. This is when they ask for more you give the additional price for the work.

Tip: Ken Touchton a freelancer friend of mine recommended even writing into the contract a fee for any additional photography. He usually adds this as any additional projects the price is a certain amount. The idea is that you are quoting on similar projects that you are already doing that day. An example is adding one more portrait.

Magic words

Yes I can make that happen for you, however to do that then this must happen …. What would you like to do?

But Stanley …

What if I don’t want to do the work? If there is an ethical or legal reason to say no to a request be sure and price it to make it worth it if they approve your price. This is similar to my jerk price, where I charge enough for those difficult clients that I can work with them for the day. 

Too often I have said no when I should have taken my own advice in the past. Two things would have happened. First of all I would have maybe made more money and second I would have kept more clients because of my positive attitude.