The importance of the pause

The most important tool I use when I read is the pause. We even talk about books as being a quick read or not. The writers that say a lot with few words cause us to pause to take in what we just read.

Poets are the masters of the pause. They use this tool more than just about any other technique. It is quite common for a poem to take a long time to write, sometimes years for a poem to be finished. The reason is the poet is looking for the right word or phrase to communicate something worthy of the pause.

World Read Aloud Day

There is even a day each year where we celebrate the reading aloud of the written word. There are the masters of this art that make us all want to just listen to the reading aloud of writings.

Who hasn’t heard a reader take off as if it is a race to the end of the passage only to leave listeners all confused due to the lack of pauses?

That pause is a tool that when used properly allows the silence to give deeper meaning to the word or phrase just preceding the pause.

Paul Harvey the master of the pause

The New York Times said that Paul Harvey’s “trademarks: a hypnotic timbre, extended pauses for effect, heart-warming tales of average Americans and folksy observations that evoked the heartland, family values and the old-fashioned plain talk one heard around the dinner table on Sunday.”

Paul Harvey understood the power of the pause.

The visual pause

The still image has come to be known as the visual pause. For the audience can savor a moment rather than being bombarded by a constant moving image of life as we experience it in real time.

Even in video and film the still image is used to help the audience absorb the content. Ken Burnes is an American director and producer of documentary films, known for his style of using archival footage and photographs. He has mastered the use of the still image. The audience is not bored by the still image, but rather mesmerized and able to digest the content.

The photograph has helped influence our world and change it.

Robert Capa’s photograph of Omaha Beach, Normandy, France in 1944 put the viewer on the front line of the war.

Dorothea Lange’s 1936 picture of the Migrant Mother put a face on the Great Depression.

Eddie Adams 1968 photograph of the murder of a Vietcong by Saigon Police Chief helped to end the Vietnam War.

The photos are like poems. They allow the audience to pause and take in the deeper meanings of the images.

Now just compare the video below of the famous moment of the murder of a Vietcong by Saigon Police Chief.  I think this helps us understand how important the [PAUSE] is for something so emotionally impactful.

This is an interview with Eddie Adams years later talking about this experience. It happened so quick for Eddie that he didn’t even think about it having any impact at all even after he shot it.  It is only when he was able to [PAUSE] did he understand what he shot.

[youtube https://www.youtube.com/watch?v=LD4zRszg5cQ]Video and cinema use the still

Even in the movies directors use the still image to help the audience pause to absorb the moment. Sometimes they will slow down the movement to give a similar affect.

While video is about movement if it duplicates reality of life too much then the pause is lost.

Great producers understand the storyline and use the images as well as the sound to help tell the story. The more emotional the storyline becomes the more the movie will slow down.

Combining poetry and the photograph

If you could combine the reading of poetry at it’s best with the strongest still images of the subject you could have an incredible impact.

In the fourth quarter of this year’s Super Bowl Dodge RAM ran a 2 minute package combining the best of the spoken pause of Paul Harvey with some of the great photojournalist for a package that was voted the #1 Super Bowl ad this year by AdWeek.

[youtube https://www.youtube.com/watch?v=AMpZ0TGjbWE]
Which medium?

Each medium we use for messaging has it’s strengths. My largest concern today is that too many people are defaulting to video for everything.

I have some recommendations for those who want the most impact with their message.

If your message is vital to your organization then you need to pull out all the stops. This is where you put a team of communicators working together on the project.

You need strong text, strong still images and compelling video that is presented in a way that compels the audience to become engaged with the topic.

This is where you do what Jimmy Bonner, of the Richards Group, the brainchild of the “God Made the Farmer” ad did. The instructions were very simple and freedom was given to those photographers. He gave each photographer Paul Harvey’s speech and asked them to spend time with the farmers and ranchers. Just shoot what you feel is appropriate.

Andy Anderson, one of the photographers blogged on the project. He said:

10 photographers capturing on there own terms the life of a farmer and rancher. All of us searching for meaningful images. Not any one photo rising above any others, but collectively voicing a message for folks and a vocation we have all really taken for granted. The last truly archetypical American worker. And who better else to match the images with than Paul Harvey…America’s grandfather.

Do you want impact like this ad had on the world? Maybe then you need to consider the power of the pause–the visual pause of the photograph.

Famous Photographers: Nature or Nurture?

Nikon D4, 14-24mm, ISO 10,000, ƒ/2.8, 1/60 @ 7:07 am at the Chattahoochee Nature Center located in Roswell, Georgia.

Too many times when I meet people they assume that the reason I take good photographs is one of two reasons.

First they assume my camera gear is why I get great photos. The second reason is they assume I was born with this talent.

The one thing they rarely if ever talk about is how much work and study is necessary to make great photographs.

Nikon D100, 16mm, ISO 400, ƒ/6.7, 1/160

In my mind’s eye, I visualize how a particular… sight and feeling will appear on a print. If it excites me, there is a good chance it will make a good photograph. It is an intuitive sense, an ability that comes from a lot of practice.
Ansel Adams

Previsualization

Visualization is a central topic in Ansel Adams’ writings about photography, where he defines it as “the ability to anticipate a finished image before making the exposure”.  You may see some people holding up an empty frame or even putting their hands together to create a frame to look at a scene before ever picking up a camera.

In the movies storyboarding was done to help visualize what would happen so that all those involved would be able to make it happen, from lighting, camera and blocking of the talent for example.

For me to make the photograph of the basketball players I had to visualize this long before it actually would happen.

When I was on staff at Georgia Tech I installed the Ultra White Lightning system. The Alienbees are what I put up once I started doing freelance full-time.

I arrived early and put four strobes onto the catwalk to light the court. I needed the light to get the depth-of-field necessary to be sure the players were in focus.  You cannot shoot this at ƒ/1.4 and expect that the player will look sharp.

Arriving early means getting to the venue early in the morning for a night time game. It takes about two to three hours to put the lights up and be sure everything is working. I really needed to do this when no one is on the court. Approximately a few hours before the game it is quite common for the teams to be practicing, so you must arrive early or you may not have enough time.

I had to also attach a remote camera behind the backboard. This had to be fired by a radio remote and also use a radio remote to fire the flashes at the same time. Framing of the image I knew from playing basketball for years. I normally get an assistant to do a few layups to help me make the frame loose enough to capture most any play on this side of the basket.

Then I had to wait until during the game the players would be in place for me to fire the shot. Now at the time I did this I could only fire the camera once every three to four seconds. The flashes needed to recycle and any faster would give me underexposed images.

I had to anticipate the moment that would capture the peak action. Too soon or too late and the photo is not as dramatic.

As you can see from this photo, I did not pop out of my mothers womb and just have the innate skills to capture this moment.

In the very first photo at the Chattahoochee Nature Center I had to get up before sunrise to capture this moment. Also, I knew the sky would look blue even tho it looked black to the naked eye. This is capturing something that your eye doesn’t even see.

Both of the examples I have given here are not what talent would see and just click a button to make it happen. Both took years of training and understanding about many technological gear to make them happen.

You don’t make the photo above in the middle of a parking lot in the dark with pure talent. You must know from years of experience where to place the lights to get this effect.  How do you get a Rembrandt lighting affect on a punk rock bank? You just have to know how to do this from learning how to make it happen.

What about nature?

There is no question that some people have an innate ability to see and create wonderful work, but for the most part talent that goes under developed is no match for someone with persistence and willingness to put in the time and effort.

If the opportunity avails itself then a person with talent will have a good chance to make an incredible image. However, from my life experience it is the person who anticipates that gets the best image.

Nikon D2Xs, 600mm, ISO 200, ƒ/5.6, 1/1500

Anticipation

The reason great photographs are made is because the photographer anticipated the moment. If you wait till you see it and push the shutter button then you will have missed it.

Sports photographers know the teams and players so well they can almost tell you the next play. They get into position that gives them the best opportunity to get the moment.

Many sports photographers will put up multiple remote cameras to anticipate that something or someone may black their view and by having it covered from multiple angles will have the game winning shot.

Even the portrait photographer will talk with the subject and get their reaction to something. Just mentioning certain topics with a subject can elicit a good moment. It is said that Yousuf Karsh grabbed Winston Churchill’s cigar from him to get that famous photo of him. He knew it would get a reaction.

Nature & Nurture

I believe it is the combination of nature and nurture that makes for the great photographers. What this means is that those who work hard and learn to plan for their photos will make some great ones, whereas those who just think they will just shoot whatever they see will rarely make great photos.

The Making of an Expert

According to K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely published paper in the Harvard Business Review in 2007:

New research shows that outstanding performance is the product of years of deliberate practice and coaching, not of any innate talent or skill. Consistently and overwhelmingly, the evidence showed that experts are always made, not born.

Photographers: You are what you read

These are just some of the books I have read in the past year.

You may have heard “you are what you eat,” but I believe that “you are what you read is just as true.”

Read what you want to cover

The photographer needs to become an expert on the subjects they cover. If you work in business then you need to be reading what those in that industry are reading.

If you are covering the faith community, then you need to be up on theology of the groups you are wanting to do work.

If you want to do work for NGOs then you need to be up on the areas that they address.

Osmosis

Osmosis does not require input of energy and therefore this is where most of us start our careers. We start covering what we are already familiar.

For me growing up in a minister’s home where my father was involved with missions means through osmosis I was pretty knowledgeable about Baptist and Missions.

By taking the time out of my life to go to seminary I was able to take my knowledge to a whole new level of understanding. I studied theologians and worldviews which helped me communicate the nuances of faith to the audience.

What I am reading today

I do a lot of work with Chick-fil-A. To know how to help them communicate their story requires me to understand where they are going and not just where they have been.

One of the best places for a photographer to understand what business like Chick-fil-A is going is to attend a conference like Leadercast. Leaders from across the globe will attend this conference to learn how they can be better leaders for their organizations.

It is here that I was introduced to speakers like Patrick Lencioni and John C. Maxwell. I also learned that these leaders were also looking to other leaders like John Wooden, Tony Dungy and
Mike Krzyzewski who are all coaches.

I started reading all the books I could on leadership and how to build teams. I am confident to say that I am well versed now in the field and understand some of the current trends.

This helps me now sit at a table and recommend stories rather than being the person waiting on them to tell me stories they need covered.

Great storytellers recognize a good story

“If I only knew back then what I know now,” has been said by many people. I know it took time for me to be able to understand now without experiences to build upon. 

If you spent 30 years of your life telling stories, then you too would be really good at knowing what makes a good story. I continue to recommend to my clients that my greatest asset to them is the creative idea. Once you have a good story idea getting a team to cover it is easy. It is finding the story that takes the most creativity.

Where do good ideas come from?

I would argue that very few great ideas come from the inexperienced. I think overnight sensations are actually 10+ year careers that finally bloomed.

When I get a great idea today it is because I am referencing something else in my brain from a history of stories I have covered, things that I have read and from experiences I have had. It is not from just hearing something fresh.

Steven Johnson: Where do good ideas come from?

[youtube https://www.youtube.com/watch?v=NugRZGDbPFU]
I really recommend watching this 4 minute video to understand the framework for why I believe you need to expand your horizons for your business to grow.

The four minute video is a condensed version of the already condensed presentation Steven Johnson made a the TED Conference. Now I recommend you really watch this to understand how he came to the refined 4 minute package.

http://embed.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
Steven Johnson is the best-selling author of six books on the intersection of science, technology and personal experience. The whole idea that we have these “eureka” moments is not by chance, but rather the colliding of ideas.

Living in Isolation

I believe that the more you isolate yourself the better the chances are for failure if you are in business.

It has been said that in business there are the 1) innovators, 2) imitators and 3) idiots.

The innovator is someone who is having “eureka” moment and has put together a few tidbits to get an edge on the competition.

The imitator is someone who recognizes change and adapts quickly and therefore their clients are benefiting as well.

The idiot is someone who decides to try and follow the well worn path only to find now it is now just a commodity making it difficult to make a profit.

Read, Get Out & Network

If you are struggeling with your business, then I have three recommendations.

Find some books that are trending in your area of interest that you want to photograph. These are not books on photography, but rather on the subjects. Besides reading them find someone or a group to discuss these topics with and get you to dive deep into the subject.

Get out and find a place to socialize. Maybe it is the local coffee shop and it will require you to do more than order your coffee and sit in the corner. Start a discussion group on one of your books is one way to get out there.

Find some groups to network with in your community. Hopefully this could be on what you like to cover with your camera. Join an association and go to their meetings and mixers. 

Still not successful

If you are one of those people doing everything I suggested and you are still having trouble, maybe you are one of the idiots. Not trying to insult you, but think about it. Are you one of 100 photographers standing on the sidelines of a major sporting event wondering why no one is buying your stuff? There are only about 20 or so outlets for those 100 photographers. The market is saturated.

Find the market where you are not one of many photographers and there you will have found a potential gold mine.

Photography Ought To Be Fun

From an early e.Newsletter I sent out in June 2006. The photos are from my first digital camera–Nikon D100.

“Brain research has now proven conclusively that play is essential. It actually restores our intellectual capacities and renews our spirits. It’s essential to good mental health and physical health and to the reductions of tension.”

–Joined at the Heart: The Transformation of the American Family 

Deer antlers are among the fastest growing tissues known to man.

My family has always taken pictures. One of my earliest experiences is playing with an old camera that used flash bulbs and making photos. I would run around pretending to make photos.

My father had a darkroom where he would develop his black and white photos. It was so much fun to watch the photos appear on the paper in the trays of chemicals.

Nature and wildlife are probably two of my favorite subjects when I make photos for myself.

This past week I took a few days and met my uncle who is also a professional photographer and who taught me a great deal through the years. He has been widely published as a nature and wild life photographer.

The white tailed deer’s high degree of sensitivity of the smell, which us humans can’t even begin to understand, is used for protection as well as mating.

We decided to meet and camp at Cades Cove in The Great Smoky National Park which is located near Townsend, Tennessee.

We would get up really early before the park opened and be one of the first through the gate each morning and one of the last the leave the park at night. The animals like white tailed deer, turkeys, and coyote typically are more active in the morning and early evening.

The black bear is more unpredictable and could be active at any time. We hoped to see black bear and did. However they seldom would stay around once they spotted us and turned for the woods more than once.

We also noticed that when we used our binoculars more than one of the many bears we spotted turned into a tree stump. Sometimes when we were in the park you would hardly see any wildlife. We believed the heat kept many of the animals relaxing in the shade longer before venturing out to the meadows.

Before we would go into the park we would get a camera ready to go. I would use my Nikon digital camera with a 120-300mm ƒ/2.8 with a 1.4X teleconverter with a 2 gig flash card ready beside me. The lens was mounted on a monopod and the tripod was near by if the scene allowed for it.

Both my uncle and I commented how much more fun this was with digital over shooting film in the past. We shot more than we may have shot in the past, but there were many reasons we liked the digital.

The things we both commented about shooting digital was the pockets on our camera bags where we kept film were now empty or full of something useful. We also enjoyed being able to change the ISO as either it was getting darker due to us going into the woods or the time of day. We also enjoyed playing with the white balance. We experimented with different settings seeing what
we liked best.

In the campground at night I could download my images onto my laptop and see the results from the day. So the next day, we were picky about what we would stop to photograph.

The minute we saw a great lighting situation or black bear, we stopped. For these types of trips you choose a long lens like a 300mm to get close enough to photograph a black bear. Any other lens if you fill the frame with the bear—well you will have more problems with a bear than your photographing abilities.

A teleconverter like a 1.4X or 2X can easily make the 300mm into a 420mm or even a 600mm and add very little weight to the bag.

A moderate wide angle zoom will help you enjoy those scenic scenes with barns. I love using my Nikon 24-120mm lens for this.

There were not as many wildflowers this time of year as earlier in the spring, but I always have a macro 60mm lens for close-up pictures of flowers.

Stream near Great Smoky Mountains Institute at Tremont in the Great Smoky
National Park.

While I have a flash I use this as a last resort. But when inside an old farm house this can really help. I still prefer using a tripod, but there is always a possibility you might need one. Some of the cameras like my Nikon D100 have a pop up flash built into the camera and for just about anything they can help when you need a flash.

After shooting early morning, we would drive into Townsend, Tennessee for a good country breakfast. During the hotter time of the day was a great time to explore inside the woods the streams and water falls of the park.

For the really hot day we drove up to Clingmans Dome which is 20° cooler than the rest of the park.

Just seeing if you are paying attention. I photographed this Kangaroo and her Joey at the Kangaroo Conservation Center located in Dawsonville, Georgia June 17, 2006.

Our goal was to make photos and have fun—we exceeded our goal. Remember to just take photos for the fun of it.

Carter Shields Cabin–George Washington “Carter” Shields (1844-1924) bought this land and cabin from John Sparks in 1910. The cabin dates to 1830-40s. Shields lived in the cove until 1921.

Hand held light/flash meter

Flash/Light Meter simplifies lighting

I think anyone using studio strobes will greatly benefit from a flash meter. Here is the older Sekonic Meter I use most of the time. 

The primary thing I use the flash meter for is getting the exposure for my subject. I always start here when shooting. The light I am measuring is the main light, because it is lighting my subject, not because of how bright it is.

Once you have this reading you can then take other readings. If you have two lights hitting the subject as in this photo below I wanted to control the contrast in the photo and using a flash meter was very helpful.

This is Masha, one of the School of Photography 1 students I was teaching in Hawaii a couple weeks ago. She was my model as I taught the class how to ratio lights.

In a very classic lighting setup like this the main light is 45º to the axis of the camera and subject. The second light is one the same axis as the camera, which is perpendicular to the background.

I took a reading first of the main light that is 45º to the right of the camera. ƒ/8 was the reading for the main light on ISO 100 and sync speed of 1/250.  I turned this light off and then worked at setting the second (fill light) behind the camera to ƒ/5.6, which is 1/2 the power of the first light.

Once this was set I turned both the lights on and took another reading and the combined ƒ-stop was ƒ/9.

Taking reading of the background for the top photo of the soldier

When I made the photo of the soldier I knew I wanted the background which was white to be two stops brighter than the subject. The subject was ƒ/16 and therefore background is ƒ/32.

Some people prefer to getting a reflective reading off the background, but either way the reading needs to be two stops greater than the subject.

Many photographer will measure the background with the lights on it at full power and then set the main light on the subject by under exposing by 2 ƒ-stops.

For the portrait of Masha, I had a black background and put a blue gel over the flash and metered the background to be 2 ƒ-stops under exposed as compared to the subject. In the photo of Masha the background was just a tad brighter than ƒ/4, which was 2 ƒ-stops darker than the ƒ/9 of the two lights combined hitting her face.

You can do all this using your histogram, but lets just say the explanation of how to do it is a lot more complex than this for using the flash meter.

Portfolio Review

Tiare Nuualiitia (foreground) and Maile Powell listen to some of Stanley’s instructions for lighting project for School of Photography 1 in Kona, Hawaii. Photo by Dennis Fahringer

Having your work reviewed can be a real nail biter for sure. While I was teaching in Kona, Hawaii Dennis Fahringer took this photo of the students listening to me. 

Each one of the students would be talking to me later about how difficult the assignments were, but now on the other side of them are grateful for the assignment.

Joanna Pinneo (center) reviews portfolios during the Southwestern Photojournalism Conference

During the Southwestern Photojournalism Conference students, pros and amateurs all wanted some time to have their work reviewed.  Here Joanna Pinneo is reviewing a photographers work.

You can even see in the guys body language how interested he is in her opinion.

Ayssa Fleming has her work reviewed by Bill Bangham during the School of Photography 1 in Kona, Hawaii.

Masha Shulgina has her work reviewed by Bill Bangham during the School of Photography 1 in Kona, Hawaii.

Franziska Escher has her work reviewed by Bill Bangham during the School of Photography 1 in Kona, Hawaii.

Stanley’s Tips for a Portfolio Review

  • Let your work speak for itself. Please don’t tell people all about the photos, if the photo doesn’t do a good job of that on it’s own then maybe it shouldn’t be in the portfolio. If the person looking at the photos wants to know more they will ask.
  • Listen for what is not said as much as what is said. Often when reviewing a new photographer’s work I am looking desperately for something good in the midst of snapshots. I want to encourage you, but I don’t want you to think everything is great either. If I don’t say anything about a photo, believe me it is because I am not impressed. If you ask me I might try to find something good to say, however, if you are fishing for compliments your work isn’t that good.
  • Portfolio review isn’t about praise of your work. If your work is the greatest of all time then maybe you will get a WOW and I wish I had your portfolio comment. You should be looking for pointers on what to do next time to make the photo better. 
  • Millimeters are critical for great photos. One example of how a millimeter can make or break a photo is just the difference in the camera’s point of view and the subject’s eyes. Just tad bit high and you look down at the subject. Eye level with the subject is something quite different than just a little lower and looking up. As you get better this is what you are looking for the little things to improve your work.
  • There are stages of growth in photography. Early in your career you may need some really basic tips to help improve your photography. At this point someone talking to you about a millimeter of difference will not help you. You have a lot of work to do before they can talk to you about those differences.
  • Establish a relationship if possible. You need to pick people to review your work that you can go back to later and show them again. They will be able to then see your growth and frankly if you paid attention.
  • Ask always if you can follow up and how. Plan to go out and shoot as soon as you can after your review. Work on the tips they pointed out to you and then somehow get them to see your revisions in that portfolio. You might just need to show them one project you are working on and get their feedback.
  • You never arrive at the top. There is always room for growth. Always seek out feedback on your work for the rest of your career. If you are not growing then you are dying. 
Justin and Ashley Veneman (on right) review a students work during the student workshop at the Southwestern Photojournalism Conference in Fort Worth, TX.

Dave Black, center, reviews a students work while other students look on and learn from the critique. In the back is Patrick Murphy-Racey (Tennessee hat) and Bob Carey who are also leaders in the workshop.

Anacleto Rapping (far left) and Joanna Pinneo (far right) review a student’s work at the workshop.

This photo was take around 1:00 am. Dave Black stayed up until 2:00 am critiquing work of anyone who wanted his thoughts during the workshop.

Center stage isn’t always the best photograph

Heartbridge performs at the Ohana Gathering on Thursday night in Kona, Hawaii.

When you are assigned to cover an event be careful not to focus all your attention on the center stage.

Loren Cunningham is the keynote speaker for the Ohana Gathering.

You have to get the center stage of course, but just look around and maybe even go outside and you might be surprised as to what you find.

Here I found that if I color balanced for the tungsten lighting on the stage the sky went even to a darker blue at dusk.

Photographers with Macs should travel with 2 external hard drives

When I travel I always carry two external hard drives. With the Mac computer you can have a complete copy of your hard drive on an external hard drive.

Making of mirror backup

I use the SuperDuper software to create a duplicate hard drive of my computer.

There are a few benefits to having a copy of your hard drive. First of all it is a backup. If your computer hard drive fails and is not recoverable then you have everything on your backup hard drive. Well you will have almost everything, from the time you backed it up till the time you use it all that material will be lost.

When the software launches it will look like this screen to the right. The hard drive on your computer is on your left and then the hard drive you are backing up to is on the right. 

There are a few options, but I pick the full backup. The first time it backs it all up and later it will only add the changes.

For the Mac user when you have an external hard drive that has everything on it, you can borrow another person’s Mac and launch your computer.

Turn the computer off and then when you launch the computer just hold down the option key until you see your hard drive pop up as an option. Just click on your hard drive and now you are on your computer. Now it is not quite as fast as if it were built in, but it works great.

If your computer is giving you trouble then running repair permissions from your external hard drive will let you do an even better job of clearing up errors on your main hard drive.

You see your computer cannot fix something that is running. The only way to fix it is to run it from another hard drive sometimes.

To run “Repair Permissions” go to your utilities folder and click on Disk Utilities. It looks like the icon here with the stethoscope on the hard drive. Pick the hard drive you want to repair and then click on “Repair Permissions”

Now one more software I recommend buying is DiskWarrior. This software will do major repairs to your hard drive for you. However you must either use their CD or an external hard drive to run it. It really improves the performance of my computer.

I recommend running it about once a month.

It does more than just repair permissions. If your computer crashes ever, run DiskWarrior to clean up any damage done.

The reason I use an external hard drive to backup my system is to have a duplicate with me in case of emergency and to help me improve the performance of my main hard drive.

Hard Drive for Pictures and Video

My second external hard drive is where I put all the photos and video I shoot on jobs. I never put them on the main hard drive.

First of all shooting with a Nikon D4 in RAW mode creates a 24 mb file. My first hard drive was only 40 mb.  It will not take long to fill a hard drive shooting in RAW mode.  Videos are easily hundreds of megs in size as a bare minimum. Some run a few gigs and having this size file will wear out your primary drive if you put them on and off repeatedly.

Beyond Travel

I have more than one backup of my primary drive. I have at least two more of these back in my home office. I also have multiple backups of the photos on different hard drive.

My recommendation is to always carry at least two external hard drives to do at least at a bare minimum what I am doing.

Photography’s Business Tripod

Gitzo GT-0531 Mountaineer 6X Carbon Fiber tripod

There are three aspects to a photography business that if you do not attend to will result in a unsteady and fallen business. I have listed the three areas here with just some examples.

Quality Control – This is the core product of your business. Everything it takes to deliver the product to them is in quality control.

  • You must have a product that you deliver consistently that meets a high standard.
  • Your paper work needs to be in order. Your accounting needs to be also of high caliber.
  • You basic interaction with customers and clients needs to be professional.

2nd Mile Service – This is the little extra things you do to help out your client. It is not necessary, but you do this to just make things better.

  • You need to do little things like sending hand written thank you notes to customers after doing a job.
  • This is where you over deliver in some way. 
  • You can improve your presentation. Maybe you decide to spend a little more on the packaging of your product or deliver it earlier than promised.

Emotional Connections – You are connecting beyond your product to the person.

  •  Maybe you have a client that is going through a tough time and while they are buying a certain product you decide to give them the upgrade. Instead of the 8×10 you upgrade them to a 16×20 or just give them the 16×20.
  • Maybe a client has a nonprofit that they support and you decide to give a gift to the nonprofit in their name.
  • You take time to recognize them on their birthday in some way.

You need all three to become and remain successful. Doing all three all the time will separate you from your competition. If you are not doing all three, then you are slowly going out of business.

Tip for covering events

This is a tip I learned today from my fellow photographer friend Nathan Fowler.

If you are covering a meeting then take photo of the schedule as the very first photo on the camera. This way you can easy reference it.

Your camera will by default show you the last photo you made and there for to start at the beginning is just a click to next photo which takes you back to your first. This way you can pull up the schedule and review it easily. 

Why do this? How often are in in a dark room in the back covering a meeting and cannot see the schedule. On the LCD on the camera it is lit up easy to see. You can zoom in and read the details.

I will be doing this for now on, how about you?

My response to all those who ask how to do “Missions Photography”

Young photographers and old, but all those fairly new to missions, want to know how to start photographing missions. Their attitude and communication says they are ready and should be doing this now. This is my opportunity to empty out all those emotions that are running through my head and articulating what I’m feeling, without risking saying something to someone that I’ll regret. So here is that letter I often write to get it off my chest and never send. By the way this could also apply to doing NGO work as well.


Dear ___________________:

I get contacted almost weekly from someone wanting to do missions work.  Your request to know how to get into the field is similar to all those other contacts. You reference seeing others going on mission trips or even a short term trip yourself. Your desire seems to be to do this full-time using your photography to capture missions.

Let’s just be honest with one another—traveling the world and taking pictures just sounds fun. It has to be better than what I am doing here every day.

I believe there are four phases to becoming a missions photographer: 1) The call; 2) The Preparation; 3) The Affirmation & 4) The Corporate Sending.

The Call

You hear the call from God that this is what he wants you to do. How you hear that call is different for every person. One of the most famous calls is of Isaiah in the Bible.

Isaiah 6:8

Then I heard the voice of the Lord saying, “Whom shall I send? And who will go for us?”

And I said, “Here am I. Send me!”

The Preparation

If you were called to be a ditch digger, a doctor, a pastor or a communications person each of these would require you to become more proficient and develop that talent.

For the most part this would entail some formal training and some on the job training. Doctors go to college, then medical school and then they do a residency. My recommendation for most photographers wanting to cover missions abroad is to get some formal classroom training, work with some pros and then do a residency type of position for a year or two, just like the medical doctors do.

The Affirmation

You need others to affirm this call. Before a person is accepted into a Seminary to further their biblical studies they must have a letter of affirmation from a sending church. So to a photographer should have this same type of an affirmation where people are confirming not just that you know photography but are using it now to further the gospel.

The Corporate Sending

You need a client who is willing to pay for the content you are creating. Some missions agencies of different denominations have positions for journalists and photojournalists. You must go through an interview process just like you would if you were to be a church planter. They want to see examples of you doing now what they will send you to do somewhere else.


Where are you on these steps?

From your correspondence with me it appears you think you are ready now, but I have some hard questions for you.

What are you doing in missions right where you are?  Would God call someone to do missions photography in your neighborhood?

God hasn’t put you in Africa or somewhere else—he has you here. You are in a mission field. Do you think it is all that different just because you are in a different town, state or country?

You are like so many others who live right here with me in Georgia.  Right near me in Clarkston, GA are refugees from all over the world. There is even a book on one of these groups “The Lost Boys of Sudan.” Here is a link to that book http://www.amazon.com/Lost-Boys-Sudan-American-Experience/dp/0820328839.  Missions of the cross-cultural experience it is right there.

I am sure there are opportunities in your community for a cross cultural experience if that is where you need to serve.

Here is a NGO that works with the refugees http://friendsofrefugees.com in Georgia.

How will it be any different for you to shoot in some city in Africa than right where you live? Too many “Christians” think that missions are like a worship service. Missions is so far removed from a worship experience. Missions agencies send their missionaries to those places of highest need. Those places are where there is less than 2% of Christians in the population. This is like going to solitary confinement as compared to going to a place where the people are like you.

If you don’t like working in the secular world now, then you are not ready for the mission field.

Now up to this point I have only addressed your willingness to do mission work. Now I want to address another concern I have for missionary work.

Do you think God deserves our very best effort? Based on the assumption he would want us to do everything we could to be prepared, how well prepared are you for the call? Have you taken the talents you have been given and refined these?

Christ selected 12 disciples and then spent three years training them before they were sent out completely on their own for good. He did an internship program with them where they went out and then reported back to him.

Lets just say you have really prepared as best you can. You went to a photography school and got your training. Now you are working somewhere to get your apprenticeship time in. Just like a medical doctor must do a residency, so too you must work somewhere with supervison.

Now comes another perspective. Who will send you? If you think agencies or churches will be the supportive body to help pay for the expenses of you traveling the world to tell the story of missions why would they send you?

Another way to think of this, think of it like National Geographic Magazine. Should they send you to cover a story or someone like a William Allard, Joe McNally, Steve McCurry, Joanna Pinneo or some of their many proven professionals?  I would think they would send the person who has a strong portfolio and track record of delivering content.

So too the church and agencies should send the person best because it is good stewardship of what God has entrusted them. Sending someone because they are willing is a good way to burn relationships on the mission field.

I hope you see mission coverage can be where you are now. You should be producing content of the stories in your neighborhood. If you are able to produce solid content right where you are now—which is the mission field, then those groups that can send you to foreign mission fields will see you as a good stewardship choice for them.

Remember the Apostle Paul was not readily affirmed by the disciples. Church history shows us there is a time from his calling until the time he was sent out as missionary from the church. Paul’s Damascus road experience was when he was about age 34 [Acts 9:1-9]. Paul was not sent by the church until he was age 47 with Barnabas [Acts 13:2-3]. He preached in the synagogues in between, but sent out was not for years. He first worked in his neighborhood. If it was good enough for Paul, why not you?

This may sound harsh, but I feel you need to hear this from someone and it might as well be me.

Maybe the thing you need to do is pray for God’s guidance and let him lead you. You might be surprised at all the doors that open through him verses by our own hands.

Sorry I am so pushy with this, but I am really sad to see so many people wanting to go overseas when the largest mission field in the world is here. More missionaries come here of all types of faiths to proselytize than any other country of the world. Who should God send to your neighborhood or city to do mission work? Could it be that he has already called someone–YOU?

Your backyard is your first mission field. This is where you will refine your craft and get the affirmation of others. It is here that your friends will then recognize your calling and send you.

Your call doesn’t always mean now, but you now knowing your path. Keep the faith and fight the good fight.

Stanley

Stanley Leary
Storyteller
Roswell, Georgia
404-786-4914
mailto:[email protected] | www.StanleyLeary.com
http://blog.Stanleyleary.com   http://twitter.com/stanleyleary  http://www.facebook.com/stanley.leary

9 things you need to do before going freelance full-time

Stanley teaching at YWAM School of Photography 1 in Kona, Hawaii [Photo by Dennis Fahringer]
 
Here is a checklist I recommend going through to go full-time freelance. You may think of even more to add to this list.
 
Microsoft Excel Home Budget Template

Create a home budget – You need to have a budget on what you need to survive. This includes housing, food, healthcare, car payments and entertainment to name just a few. My recommendation is if you have Microsoft Excel is to use their home budget to help you get a solid number of what you need to live. Break this down from yearly to monthly amounts.

NPPA Cost of doing business calculator

Create a business budget – You need to know all the expenses beyond your home budget that you need to run your business that also can be written off your taxes as legitimate business expenses. I recommend using the National Press Photographer Association’s “Cost of doing business calculator.” Some things that you could be moved from your home budget to this list would be your phone. You will need to know what you need to run your business monthly and yearly. Things like a website, advertising, Internet connection and other items are things you must have even if you are not shooting a job.

6 months of savings that is equal to both your home and business budgets combined – This is a bare minimum you will need. The odds are pretty high that you will not have a regular stream of income for anywhere between 6 to 18 months.

Don’t quit your full-time job until it gets in the way of your freelance business – I would even recommend seeing if you can go from full-time to part-time with your employer so you are transitioning over a longer period of time. You can offer to go on contract with them and give them 2 – 3 days a week and then you have 3 – 4 days to build your business.

 

Buy all necessary equipment before you go full-time – You really need to have your basic camera gear, computers, software and any office equipment that you need to do your business paid for before you start freelancing. While you may have budgeted a figure each month for the business for all this equipment you will be putting some of this money away for when things break or need replacing.

Debt free – Ideally having no debts except for a house payment would be perfect. I do want to spell out why this is very important. If you purchase things on credit you could be paying 10% to 20% more for everything you purchase. When the difference between paying bills and going bankrupt is often just a very thin line your business failure is much higher by carrying unnecessary debt.

Synchronize your photography ambitions with your lifestyle desires – If you want to be a war photographer and have a family these are two incompatible desires. You might be able to delay your family dream for a while, but most likely will have to change what you photograph later. Another example is photographing for nonprofit or faith based group and be family oriented. Often these groups pay so little and many expect the photographers to raise their own support. Examine your ambitions. Maybe the reason you want to do certain kind of photography is really your desire to help people. When you get to this core value there maybe other ways to shoot for say green companies that have more money to pay a livable wage.

Alex Garcia, photographer for the Chicago Tribune, talks with a student about her work during the student practicum at the Southwestern Photojournalism Seminar in Fort Worth, TX last February.

Find a business coach/mentor – they do not need to be a photographer; just a successful businessperson will do just fine. They can help listen to your issues about running your business and ask questions that help guide you to being successful.

Create a business plan – If you need a loan to start you will need a business plan for the bank. If you are set, still do a plan for yourself. It will help guide you and make decisions that you need to make every day. This will be your compass. You can contact the US Small Business Administration in your area and they can help you. Often this is free.

Can you think of suggestions to add to the list?