How we are becoming obsolete
Professional photographers are becoming more and more obsolete because their work is becoming a commodity. In addition, technology advances have made it easier for one to make a photograph. Already Facebook’s photo collection has a staggering 140 billion photos, that’s over 10,000 times larger than the Library of Congress.
Let’s just look at some of the advances in photography:
- Auto focus
- Auto Exposure
- Auto Image Stabilizer
- Auto ISO
- Auto red eye reduction
When I teach photography many students are really asking me, just tell me which button to push. Now we are hearing more about which app to use on their phone to make it all happen for them.
No longer is photography intimidating for the masses, but actually quite easy to produce an image. Kodak’s founder George Eastman created the slogan “You press the button, we do the rest.”
When he said this it was quite difficult to produce a print that you can hold and cherish forever. However, today the consumer can now press the button and see it immediately.
CPI that ran the photo studios in Sears, Walmart and Babies “R” Us closed April 5, 2013 after 60 years in business. You could get a portrait done for $9.99 plus prints, so thee prices didn’t put them out of business.
In the LA Times I thought these statements were telling:
“The whole digital world has changed everything so much,” said Chris Gampat, editor in chief of photography blog the Phoblogapher. “People are very happy taking pictures of themselves with their iPhones and putting them on Instagram and sharing them instantly on Facebook and Twitter.”
Gampat, 26, also said that more consumers are buying the digital single-lens reflex, or DSLR, cameras once used nearly exclusively by professional photographers for top-quality images.
Consumer Demand has changed
Photographers need to understand the market place as much as they understand photography to survive.Consumers of professional photography in years past have not stopped enjoying pictures they just are no longer paying photographers to produce them when they can do it themselves.
The example assumes that while there are many people now taking photos the number of those making a good living is about the same.
Tips on how to avoid becoming obsolete
Pictures without context and compassion are dull.
- Produce images that auto everything camera cannot
- Become a hybrid photographer. This is where you combine with other skills to create a package. This might be writing, video, audio, web design or something that moves you from just pictures to a package.
- Consider working with other professionals to create packages. Maybe you need to delegate some of the pieces of projects to other professionals. Maybe work with a writer, video editor or someone else and together offer something you cannot do alone.
- Become an expert on something other than camera gear. If you are an expert on a subject then you can use your photography to help you carve a career in that subject matter using photography. A great example of this is Jacques-Yves Cousteau, who was able to do a great deal of photography and film due to his knowledge of marine biology.
- Be a lifelong learner. An unquenchable thirst for knowledge will drive you to seek-out new ways to communicate using visuals. This will possibly lead you to be not a follower, but an innovator.
- Workshops and seminars. You need to continue to go to venues where you can be exposed to what is going on in the field of photography and outside of photography in your niche.
- Create your own projects. To get that first paying gig you had to have a portfolio. To continue to propel your career you must always being creating a new portfolio. You will seldom have the opportunity to create a new approach for a client. They tend to hire you based on what you have produced.
You may think of more things to keep your career moving forward. When you stop growing is the day you start dying.
The heavens declare the glory of God;
the skies proclaim the work of his hands.
God reveals Himself to the world by His work. Through natural revelation, God’s existence is made known to every person on earth. Thus, work reveals something about the one doing the work. It exposes underlying character, motivations, skills, abilities, and personality traits.
… let him labor, doing honest work with his own hands, so that he may have something to share with anyone in need.
Work is done not just to profit the worker, but others according to the Bible. We need to do work that is not just for us but for those we serve through our photography.