Faith is Distinct from Human Belief

Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/18

Yesterday I was studying Hebrews 11. As I was reading all the examples of those who had great faith, it struck me that they did not have the scripture as Jews, Christians, or Muslims have today.

Now faith is confidence in what we hope for and assurance about what we do not see. This is what the ancients were commended for. 

Hebrews 11

The chapter continues using the examples of Abel, Enoch, Noah, Abraham, Isaac, Jacob, and Sarah.

All these people were still living by faith when they died. They did not receive the things promised; they only saw them and welcomed them from a distance, admitting they were foreigners and strangers on earth.

They had an extraordinary relationship with God. They knew God and God knew them. They seemed to walk together through life.

What is interesting to me is the phrase “By Faith” used to introduce each of them. This is quite different than saying “By Confidence.”

Faith is always a gift from God and never something people can produce. In short, “faith” for the believer is “God’s divine persuasion” – and therefore distinct from human belief (confidence), yet involving it. The Lord continuously births faith in the yielded believer so they can know what He prefers, i.e., the persuasion of His will.

Throughout scripture, faith is always received from God and never generated by us. In many ways, this is what Christians would believe is the Holy Spirit working through us. It is also what many would say is how God works on the hearts and minds of those who are not believers.

Understanding that God gives Faith makes it much easier to read this scripture and understand it was only with God’s intervention that Abraham could have offered his son in sacrifice.

When God tested him, Abraham offered Isaac as a sacrifice by faith. He who had embraced the promises was about to sacrifice his one and only son, even though God had said to him, “It is through Isaac that your offspring will be reckoned.” Abraham reasoned that God could even raise the dead, and so in a manner of speaking, he received Isaac back from death.

The more I read and study the concept of faith, the more I see that it is something that comes from a relationship with God.

“For by grace you have been saved through faith; and that not of yourselves, it is the gift of God; not as a result of works, so that no one may boast”

Ephesians 2:8-9:

To run my business by faith would require me to be called by God to be in this business. It requires me to yield to his will and to take time each day to be in a relationship with God. Without the connection, there can be no faith. I must allow God to speak to me and be willing to listen.

Are you living by faith if you feel called to the profession you are doing today? I cannot tell you the five steps to living by faith because faith is given by God and not something we can produce.

We can carve out time today to be with God. We can read the scripture and live by his commandments. We can seek to know his will.

This, to me, is why I love Jesus so much. This one scripture keeps it simple for me.

36 “Teacher, which is the greatest commandment in the Law?”
37 Jesus replied: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ 38 This is the first and greatest commandment. 39 And the second is like it: ‘Love your neighbor as yourself.’ 40 All the Law and the Prophets hang on these two commandments.”

Matthew 22:36-40

Mac Users tips on Sharing files with PCs

This is written for Mac users. I have found that when it comes to formatting a USB drive or even an external hard drive that you intend to share with PC users, it is essential to know there are many ways you can choose to format the drive.

I will walk you through the steps here, which will let you easily share your files with anyone, and if they want to, they can add files to the drive to give back to you. We had to do this for our Storyteller Abroad Workshops, where we had a mixture of Macs and PCs used in the workshop.

We wanted to share photos and videos so we could use this in b-roll, and we needed to have everyone’s Adobe Premier project ultimately saved to a hard drive that we could open on the instructor’s computers to fix if needed later or if we needed to change something due to changes in the storyline.

In your toolbar, pick Launchpad.

Then select the “Other” folder.

Inside that folder is the “Disk Utility” you want to select. Another way to choose this is to go to Spotlight and type in Disk Utility.

When it launches, you will highlight the drive that you want to format on the left column.

Then at the top of the menu, click on “Erase.”

Name your drive and then click on “Format” so you can see all the options.

You want to pick “ExFAT.”

Next, be sure you pick the scheme of “Master Boot Record” as well. The problem is that Apple defaults new partitions to GUID, which is bootable on a new Mac. But Windows can’t read it. You have to manually choose MBR (Master Boot Record) as the partition type, which is bootable in Windows, and then format it as exFAT.

Sometimes you might get an error after it attempts to format the drive. Try it a second time, and it usually works.

Now you can share your files with your clients using a USB drive or hard drive.

I suggest always using this format so that you never get the call that the client cannot open your USB Jump Drive or Hard Drive.

Use flash like garlic – A little goes a long way

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/8, 1/125 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]

I am one of my favorite customers Raving Fan. For the past 13 years, Chick-fil-A has taken one day a year for customer appreciation day. However, the cows like to call it “Cow Appreciation Day.”

Being a Raving Fan of Chick-fil-A, I wanted my photos to stand out and show my enthusiasm for the brand.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 560, ƒ/4, 1/100 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]

Now everyone is taking photos with their phones and point and shoots of the day. I am competing with thousands of photos. How do you make your photos stand out and look “different”?

I have found the best way to use a flash-off at 45º of the camera axis to create a pleasing light. It also helps color correct, giving you excellent skin tones.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/6.3, 1/200 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]

Here is the setup where my assistant holds the off-camera flash for me.

Using the flash helps in so many ways. I do not have raccoon eyes from the sun overhead, and getting the skin color right is equivalent to singing in tune.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 140, ƒ/2, 1/100 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]

I am using the flash inside and outside. Also, I am just adding the sparkle to about +1 Stop above the existing light. Sometimes a little less. If you are just above the current light level, the flash can help correct any color cast.

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/6.3, 1/200 – Neewer TT850 flash, Neewer 433MHz Wireless 16 Channel Flash Remote Trigger, MagMod Magsphere]

One more thing that might not be apparent, but I am not lighting the entire scene. I am just adding a little light to the subject only. The backgrounds are all lighted by another light source than my flash.

Just add a little light to the subject to make your photos stand out because, like seasoning, a little light goes a long way.

Here is all the gear I used for the photo shoot. All of these links are affiliate links, meaning I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.


Nikon D5
 Sigma 35mm ƒ/1.4
Neewer TT860
Neewer Radio remote

MagMod Basic Kit – v3

MagSphere

How to identify people in large group photos and projects

[Nikon D5, Sigma 35mm ƒ/1.4, ISO 100, ƒ/9, 1/80 – (2) Alienbees B1600 for fill]

Yesterday, I took a few large group photos. The editors needed to identify everyone in these group photos. Within Lightroom, you can go to “People,” which will search for all the faces using face recognition software similar to Facebook.

While Lightroom helps you with “face recognition,” you must still get everyone’s names. So here is that blog post for an earlier post on how Lightroom “face recognition works.

Here is a link to Adobe Lightroom and PhotoShop software:

By the way, I just took a big photo with all the people’s names in Lightroom and did a screen grab. So, in addition to putting the information in the IPTC, I also gave them this photo so they could see the identification.

[Nikon D5, 85mm ƒ/1.8G, ISO 360, ƒ/1.8, 1/200]

I had each person print their name on a Sharpie with a 3.5″ x 5″ card. Then, I made a quick headshot of each person.

[Nikon D5, 85mm ƒ/1.8G, ISO 140, ƒ/1.8, 1/200]

After they held up the card, I had them put it by their side and did a few quick headshots. I also gave all these to the client. It is a bonus for them, but I needed it to help me to identify people in all the photos.

I also needed everyone to fill out a Model Release. Here is the short form I use on card stock.

My assistant hands out pens and cards to make all this go fast. Then, I used the software FotoBiz to create the model releases. It comes with the wording for the model release as well.

I hope these tips can help you the next time you need to identify many people in your group photos quickly.

What do I charge, and how do I word something with a client?

This is the most helpful software package I own for my business. While I have Adobe Creative Cloud Suite, which I use Lightroom, PhotoShop, and Premier Pro regularly, it is fotoBiz X that runs the business side of my work. Here is a link to the software. I am an affiliate of their program. This is an affiliate link, meaning I receive a commission from any purchases made using the affiliate link. This is at no additional cost to you.

I knew about the software for years but didn’t use it. I couldn’t figure out the advantages of the software.

Now many years later, I regret having not purchased this earlier. The experience started to teach me that I needed help.

When you first open the program, you should go to setup and put in your information and if you have a logo, put that in as well.

They show examples of what it will look like on a #10 envelope or an invoice.

One thing you will need early on is a model release.

Under “Forms and Releases,” you will find five different templates. There is one for:

  • Adult Model Release
  • Minor Model Release
  • Photographer’s Portfolio Release
  • Property Release
  • Simplified Adult Release

It will drop your name or company name into the form, and then you can print it out.

Another problem I was always running into was how you word your cover letters, late payment letters, and even a copyright violation letter. Well, the software comes with many email templates you can use and modify for your correspondence uses.

A question I often had early on and continue today is what to charge for specific uses. The fotoBiz comes with fotoquote, which will help you know what you should charge for not only stock used but also assignment work. Here is a link to buy fotoquote.

fotoQuote was just updated to version 7. This includes social media use now in the latest version.

It also has a video and all the possible ways you might want to use it. Now while you may not always get the prices they recommend, these are the prices many are getting in the industry.

This information about prices gives you a better idea of the range of a job and what you can quote. I have learned that fotoQuote has helped me better understand a job’s low, medium, and high prices. I give clients three prices most of the time.

The low, medium, and high price quote is based on uses that the client can get and how long they may use the images. Without fotoQuote, I didn’t know how to offer three different prices.

fotoBiz also helps you create estimates that can easily be transformed into an invoice with just a click. You can always make the invoice as well.

When you sell a stock image, the software lets you embed a thumbnail into the invoice with all the information about the sale. It will ask if you want a reminder on your calendar when the usage is up. This way, you can write a letter not to remind the people that the time is up but to ask if they want to extend it with estimates for developing the usage.

You can download the demo and try it for 14 days free. fotoBiz is just $299. This is not subscription-based software. You own it and can use it forever.

I can tell you that this software will help the freelancer know what to charge and help you communicate with your prospects and clients in putting together estimates, invoices, and even email correspondence.

FotoBiz® has a 30-day money-back guarantee, so what do you have to lose?

Here is a video showing you how it works.

Remembering the Balkans

[Fuji X-E2, 18-55mm, ISO 400, ƒ/5, 1/100]

It has been over a week since I returned from the Balkans. I have been reviewing my photos and reflecting on my time there.

I was not there to shoot photos and come away with a story for myself. I was there teaching a workshop with three other instructors on multimedia storytelling.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/2.8, 1/120]

This is a photo of the three instructors: James Dockery, Pat Davison, Jeff Raymond, and one of the students, Allison Basye.

We spent our time helping the students with their stories.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/4.5, 1/2700]

I ended up making a lot of snapshots. This is what we call the Balkan Harley. They made a lot of noise driving down the street.

These were photos for me to jog my memory. I couldn’t take the time to get the best picture of each situation. I did feel like I was able to get good photos of the setups and a few shots of the other instructors teaching. Here is one of James working with Meghan Duncan.

[Fuji X-E2, 18-55mm, ISO 6400, ƒ/2.8, 1/90]

We navigated, telling the stories through all the politics of the area. That took a lot of time to talk through the levels a few times compared to doing an account where you can be free to say whatever you need.

[Nikon D5, 85mm, ISO 100, ƒ/1.8, 1/160]

There were a few “moments” that I liked from the trip. Seeing these boys react to James Dockery was one of those moments.

[Fuji X-E2, 18-55mm, ISO 640, ƒ/5, 1/100]

After I got that photo of the kids laughing, James went back to show them some of his shots.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/3.2, 1/500]

I thought it was fun just watching people as the locals were on the bike versus our group walking on the left.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/4, 1/100]

While walking the streets and taking photos is fun in different places worldwide, they still don’t compare to being inside the homes and businesses and having them share their stories.

Go here if you are interested in joining us next year. storytellersabroad.com We don’t have dates or locations yet, so stay tuned.

Theatre is life compacted

[Fuji X-E2, 55-200mm, ISO 4000, ƒ/4.5, 1/200]

My daughter is helping teach a summer camp theatre class. This past week the camp was about what in the theatre they call the Triple Threat: Act, Sing, and Dance.

This energetic session focused on popular Broadway musicals and plays from Mary Poppins to Matilda and Pippin to Wicked. It included a dance/choreography class and a song component in the voice class.

[Fuji X-E2, 55-200mm, ISO 2000, ƒ/3.5, 1/200]

Compare just these two photos. The main difference between the two is the actors in a peak performance moment and just standing there.

Over and over, way too many people take the last photo than the first. The reason is pretty simple. They need a picture of their kid on the stage. Both images do the same thing for those parents. They see a photo showing their kid on stage.

[Fuji X-E2, 55-200mm, ISO 3200, ƒ/4.2, 1/200]

Theatre people are some of the most talented artists on the planet. To be considered a strong artist in the field of theatre, you must be able to act, sing and dance excellently. Not only must you be able to memorize lines, but you must also learn a routine, hit all the right notes in a song, and maintain that audience’s interest at all times. As opposed to other art forms, theatre happens entirely live, so there are no re-dos. It would help if you were on it at all times.

If you pick the right moment in a musical or play, you can capture the peak performance showing this talent.

[Fuji X-E2, 18-55mm, ISO 3200, ƒ/3.2, 1/100]

For me, theatre is simple to shoot. I believe playwrights have compacted the best moments in a storyline that is quite compelling. Capturing these moments in real life would take days or years compared to a 2-hour show.

[Fuji X-E2, 18-55mm, ISO 500, ƒ/4, 1/100]

This photo of the lady taking a selfie of her friends and the ladies walking by looks to me like the beginning of a song in a musical. I can picture the people on the bench breaking into song and the ladies walking by also responding. The words would give us insights into people’s thoughts in real life.

If you are learning photography, go to the theater and look for moments. The playwright has assembled the best moments of a story for you.

My resources for living with Aspergers

Great book for those wanting to learn more about Aspergers.

This past week I have talked with a few people about Aspergers. I have been transparent through the years about my Aspergers. I have found that this has helped others understand me better and made my interactions with people more productive.

Whenever I speak at workshops, I like to tell my story, and I am surprised that almost every time I do, someone comes up saying they have it or have a family member with Aspergers.

I have been asked to talk to family members and help them understand Aspergers a little better.

These are just some of the books I have on Aspergers, and I recommend that anyone wanting to learn more get some of these books.

Asperger syndrome is an autism spectrum disorder with generally higher functioning. People with this condition may be socially awkward and have an all-absorbing interest in specific topics. Communication training and behavioral therapy can help people with the syndrome learn to socialize more successfully.

I believe that Teddy Roosevelt’s quote is critical for those with Aspergers to understand as key to their success in living with Aspergers.

“People won’t care how much you know until they know how much you care.”

The turning point for me to start what I call the path to improved social skills was when I realized I wanted relationships with people and was able to acknowledge it wasn’t so much the other person’s responsibility to understand me as it was for me to understand them.

I believe that most people with Aspergers have a subject interest that, when overlapped with people, can be the place where social skills are best developed.

For me, that subject was photography. To get better, I sought out experts. I just happened to stumble upon a topic and mentors that would help me more than I would ever realize with Aspergers.

My mentor Don Rutledge and my uncle Knolan Benfield told me how to improve my photos of people and required me to understand body language. Lucky for me, I majored in Social Work, which was my first real introduction to learning how to read people.

In Social Work, I had to be trained in interview skills. We were videotaped and analyzed ourselves with the help of teachers and classmates as to if we were not just listening with our ears but our eyes.

I do not remember all the videos I saw on the topic while in college, but it was a good number. Then many of my professors would also demonstrate and help us learn to pay attention to the nuances.

Later, after I had graduated from college and worked with Don Rutledge, it was his instruction that really helped me take this to a different level.

We were shooting a film when I worked with Don. He would take my contact sheets and his to go frame by frame to explore body language and help me to see how to find the moments that had the most emotion and impact. Little did I know I was being taught what was my most considerable struggle up to this time. I had struggled with reading situations and knowing that people were sending me visual cues in our interactions.

I do not know many subjects that will let you get to the core issues of what a person with Aspergers struggles with more than one that requires you to recognize body language and predict it rather than photojournalism.

If you have Aspergers or your friend and family member do and want to learn more, here are some books I have read that helped me know more. Each one comes from a different perspective. Some are not about Aspergers but about reading people and body language. Those books will help you as well.

I love a few TV Shows where the main characters, in my opinion, exhibit Aspergers. The Big Bang Theory with the character Sheldon is a great show to watch a person struggling with relationships.

I just came across a Netflix show from the BBC Doc Martin that the main character has inferior social skills.

This is an excellent movie about Aspergers. By the way, all these links are to Amazon, and I get a small percentage of the sale, but the costs are no different for you.

Here are the books I recommend.

With all these resources, I still struggle. While I care for others, I am not always moved to empathy as quickly as I should. Often my heart is too mechanical in the way it plays out.

My biggest supporter is my wife, Dorie, who had helped me grow beyond where I was when we first met. I have many friends today who know that I am caring after getting to know me.

My greatest wish is to be a compassionate person who constantly seeks ways to serve people.

How about you? Do you want to know what you know or how much you care?

Tagged : /

Knowing your subject doesn’t produce a great story, it is …

[Fuji X-E2, 18-55mm, ISO 6400, ƒ/4, 1/25]

This young boy and his friends were hanging out on a bumper car ride in the Balkans. The boy is looking at me through a reflection of mirrors in the passage. There is a curiosity in his eyes about who is this American with a camera.

[Fuji X-E2, 18-55mm, ISO 6400, ƒ/3.2, 1/40]

His look and the fact I didn’t have the time to get to know him reminded me that listening to others takes a lot of things.

We had just finished showing our projects to the Storytellers Abroad Multimedia Workshop on Friday night, and we all took a break and walked downtown.

[Fuji X-E2, 18-55mm, ISO 3200, ƒ/4, 1/100]

Saturday, we put the finishing touches on the stories to show that evening to all the Global Workers and subjects of the stories during our Storytellers Abroad Multimedia Workshop.

Here is Pat Davison working with Hannah Dunlap, a student at Cedarville University. Beside them is Meghan Duncan, who just graduated High School working with James Dockery on putting those finishing touches on their stories to show Saturday night.

[Fuji X-E2, 18-55mm, ISO 3200, ƒ/2.8, 1/100]

Pat and Hannah are celebrating because they just started exporting the finished project. Meghan and James are getting close, and I was working with Juliana Spicer, a Liberty University student, on fixing a corrupt sequence in her Adobe Premier Pro project. We got it fixed, and she showed her show as well.

[Fuji X-E2, 18-55mm, ISO 5000, ƒ/3.6, 1/100]

This is Korinna Duke, a Cedarville University grad with her subject. Korinna told me later that she was watching him while showing the story she did for his reaction. When he gasped at part of the story, she was distraught. She wanted to tell his story as accurately as she could.

Did I offend him? Was her question? In the end, he not only loved the multimedia package, he asked to get a copy to show all his friends and family.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/5, 1/125]

This week has taught me a lot about “Getting it Right.” We were in the Balkans telling stories of people whom we didn’t speak their native language and whose English lacked some of the polish necessary to get to the heart of the story.

Most of the students read what the global workers had said about the person they were doing a story on and did little on that first interview to peel beyond what was written on the page. They had taken the story at face value.

Some of the subjects had been persecuted based on ethnicity before the Balkan wars for many years, but after the war, that hasn’t disappeared. During the war, they had guns pointed at their heads instead of insults and lost their jobs just for being ethnically different. They watched as the soldiers executed their parents in front of them by cutting off their heads.

The main reason we were there was due to one global worker who, during the Balkans war, went to Europe from the United States to help refugees in a camp. The war was over much sooner than expected, and she was asked to work with all the children that were either orphans or had lost their fathers.

She created a school to love these kids and help them during their rebuilding of the country.

Many of the subjects were very guarded about telling their stories. It required the workshop’s students to build trust and listen with more than just their ears. They had to attend with their eyes. They had to be more observant than in their everyday life.

Teddy Roosevelt said, “People won’t care how much you know until they know how much you care.” This is the core skill necessary for the storyteller. Their subjects don’t care how much you know about them; they want to know how much you care about them before they allow you into their lives.

This week each instructor would ask questions of the students about their subjects. The common question was, “did you ask the subject?”

The key to getting the story right and having the information necessary to produce a compelling story relies solely on the storyteller’s curiosity and character. Do they care more about the person than the story? If you do, then the subject will let you into their lives. Only when the subject opens the door to their heart can the storyteller take the rest of the world with them on that journey.

Wrapping up editing today for tonight’s show for the students

Korinna Duke interviews the founder of a Leadership Academy in the Balkans. [Fuji X-E2, 18-55mm, ISO 200, ƒ/9, 1/280]

Today is our time. We will show everyone in the class each of the student projects. The students have enjoyed hearing the stories of Global Workers taking the time to develop relationships with the people of the Balkans to improve their lives.

It has been about 17 years since the war ended, and they haven’t fully recovered.

[Fuji X-E2, 18-55mm, ISO 500, ƒ/4, 1/100]

So many of the youth lost families during this time. They are looking to the future and starting their families.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/4, 1/100]

Today, each student is working on their computers, putting all the interviews, videos, and stills, and picking music to help tell the story of the subject they have been working with since this past Sunday.

[Fuji X-E2, 18-55mm, ISO 5000, ƒ/5, 1/100]

Today, the other teachers, Pat Davison, James Dockery, Jeff Raymond, and I, will go to each of the twelve students to review their stories and offer advice on improving their edits.

The biggest thing we have been doing in the first edit is getting their stories short. Now we are polishing the videos.

Come back sometime in the next couple of weeks to see some of the finished multimedia packages.

Hump Day for Storytellers Abroad Multimedia Workshop in the Balkans

This is one of the largest Mosques in the Balkans, where we lead our Storytellers Abroad Multimedia Workshop. [Fuji X-E2, 18-55mm, ISO 200, ƒ/4, 1/15]

Today is hump day and is also our midway point for our Storytellers Abroad Multimedia Workshop we are doing for 12 students in the Balkans.

James Dockery is introducing Adobe Premier Pro to the students. [Fuji X-E2, 18-55mm, ISO 2500, ƒ/5, 1/100]

Last night we introduced the software Adobe Premier Pro to the students. We had them install a workspace and shortcut keys into the software that James Dockery designed for our workshop.

[Fuji X-E2, 55-200mm, ISO 6400, ƒ/4.5, 1/90]

James explains that while they can set up their workspace and create their shortcuts, for the teaching team to sit down with them and help with editing, we need to have a shared workspace to see what we are looking for as instructors.

Fuji X-E2, 18-55mm, ISO 800, ƒ/5, 1/100]

We have a schedule we are working from, and each student has a workbook that fits into a pocket with the deadlines they are working to meet each day.

We have a chart of their deadlines up on a wall so we can see where each student is in the process.

Today each student is to have finished putting their interviews into the timeline of Adobe Premier Pro and let one of the instructors listen to their audio story. Then they and the instructor can see all the scenes they need to have B-roll to use as the visuals to complement the audio.

Stanley and James are enjoying some Macchiatos. [Fuji X-E2, 18-55mm, ISO 400, ƒ/2.8, 1/100]

To be productive, we have to all be awake, so James and I have been drinking those Macchiatos to keep awake and alert.

[Fuji X-E2, 18-55mm, ISO 400, ƒ/3.6, 1/100]

Tonight we will export all the projects, look at them in the morning, and assess what is missing and needs to be shot to help us make all the projects compelling stories.

Full Disclosure is required and seldom done with photography

When I talk about a product and have been given any compensation, I must inform you about that relationship. This is called full disclosure. It is best that I start the conversation with you upfront, not at the message’s end.

Sadly, many photographers whom camera manufacturers or software companies compensate for are not fully disclosing their relationship with their audience. Therefore too many customers do not recognize them as the hawkers, peddlers, or costermongers for these brands. Because they are biased, you need to know.

When a photographer talks about switching from camera brand A to camera brand B, I think you need to know if they were compensated.

I would go so far as to say that some photographers, if not for their endorsement deals, would not be a working pros. They are pretty much full-time spokespersons for the brand. Many of them are great photographers, but I would still be great no matter their brand.

Zack Arias, who reveals his relationship with vendors, stopped speaking as much as he was because he realized he wanted his examples to be what he was doing on jobs other than the sponsor. He told me he learned when he first started speaking that he would pull up an example and say last week when I did this shoot was getting replaced by a couple of years ago when I did this for a client.

I have always loved Zack for his honesty and his passion for creativity.

MOVIES

One of the most prominent places you see advertising is movie product placement.

According to a Priceonomics analysis, products placed into storylines can be much more successful for brands than traditional advertisements, like TV ads. It’s easier to sell a viewer the value of a product if they’re emotionally invested in the storyline in which it’s presented, rather than a viewer who’s watching an ad totally out of context. Plus, it’s far too easy to skip ads and zone out during ads nowadays.

When a brand picks up a photographer with a great eye and is highly creative, it is the same as product placement in a movie. E. T. could have used M&M’s instead of Reese’s Pieces, and the storyline wouldn’t have been significantly impacted, but the product used benefitted from a 65% jump in sales due to the movie placement. Is one candy better than the other?

My disclosures

I am an Amazon Affiliate and a Cradoc foto software Affiliate. I get a small percentage of sales for Amazon links and a little more if you buy Cradoc foot quote, fotoBiz, or their keyword software.

Every time I start a blog post about a product, I am doing my best to disclose my connection up front and not at the end. I would love for every blog to start with disclosure because I am earning more than I do now from writing this blog.

Now I wish I were a Nikon Ambassador, but I am not. If I were and I was at a conference speaking, I would want to be sure when I am introduced that this is said that I am a Nikon Ambassador. This way, you know that it is in my best interest for people to go out and buy Nikon gear after I speak. The reason is simple then Nikon will continue this relationship. If sales do not materialize from my work for Nikon, they will terminate that relationship and find someone who does help sell their gear.

Dave Black, a Nikon Ambassador, puts his relationship on the main page of his website http://www.daveblackphotography.com/.

TIP for you!

If you are a fan boy or fan girl of specific photographers and listen to them for what gear and software they recommend, take the time and find out if they are compensated in any way at all by those products.

You need to know when a photographer is talking about stuff you can purchase, which can be gear, software, or services if that brand compensates them.

There are a few photographers who get compensation like free gear or discounts for them and then will write in a blog post quite misleading comments that say these are their own words and the company didn’t pay them to write that review.

The word BUT negates or cancels everything that goes before it. Therefore, they are misleading when a sponsored photographer says; I wasn’t paid directly for these comments. They are making the water murky.

If a photographer isn’t giving you full disclosure, can you trust their comments?

For the most part, the six inches behind the eye determine the greatness of the photo more than the six inches in front of the eye.

When do you have to make the disclosure?

The FTC guidelines for endorsements and testimonials in advertising say if there is a connection between the endorser and the seller of the product or service, full disclosure is required.

Penalties for noncompliance can range from a written warning and request to provide full disclosure to the maximum of an $11,000 civil fine (per incident).