Stop Losing Money: The Power of Organizing Your Photos with Metadata

Finding a Photograph is More Important Than Making One

Why? Being able to locate your photos when you need them is how you save time, impress clients, and ultimately make money.

“Now, Where Did I Put That?”

In 1993, I was introduced to Nikon scanner software called Image Access. Over time, this evolved into what is now known as Cumulus by Canto, an image database software. Today, I use Cumulus Single User 8.5, which costs $399 and works on PCs and Macs.

This software is incredibly powerful and scalable, comparable to Photoshop or Adobe Premiere. While most users may only use a fraction of its capabilities, it’s a long-term investment that can grow with your needs, whether you require multi-user or web-based versions.

Organizing with Metadata

A key part of my workflow is embedding metadata—text information—into each photo. This metadata makes images searchable and manageable.

What is Metadata?

Adobe’s Extensible Metadata Platform (XMP) is a labeling technology that embeds data into the file. It allows for:

  • Efficient job processing
  • Workflow automation
  • Rights Management

XMP integrates with IPTC fields to capture details like camera settings (f-stop, shutter speed, etc.) alongside custom information you add. Why Metadata Matters

Metadata makes your photos searchable on your computer. This valuable data remains hidden without tools like Photoshop or database software (e.g., Cumulus). You can quickly locate images even years later by embedding keywords, captions, and other information into your files.

My Workflow: Organizing Photos

  1. Burn Images to a Disc
    After a shoot, I copy all the images onto a labeled DVD (or a hard drive for modern workflows).
  2. Ingest Images into Cumulus
    I import the DVD into Cumulus and catalog the images and their metadata. While I keep physical copies (DVDs or hard drives) offline, Cumulus helps me locate where each image is stored by disc name and folder.
  3. Thumbnail Views for Easy Browsing
    Cumulus generates high-quality thumbnails. These previews let me quickly identify the correct image before accessing the high-resolution file.
  4. Store and Label Discs
    After ingesting, I organize discs in binders, shelved chronologically. I rely on backups to retrieve the images if a disc is damaged.

Real-World Scenarios

Handling Client Requests

When I get a call like:

  • “Do you have the disc you made for us?”
  • “Do you have a photo of President George Bush?”

I search in Cumulus. For example, if I search for “George Bush,” I’ll find the relevant disc and folder—labeled by date (e.g., 031003 for October 3, 2003). I retrieve the disc, locate the high-res image, and send it to the client.

Quick Turnaround for Big Clients

Sports Illustrated once images of a specific Georgia Tech player were requested. Thanks to Cumulus, I quickly found both headshots and action shots. Within 30 minutes, I delivered 10 high-quality options for their consideration.

Tools to Consider

While I use Cumulus, other solutions, such as FileMaker Pro or Extensis Portfolio, can also help you manage your image library. The key is to choose a system that fits your workflow and ensures you can find your images when needed.

Bottom Line: Find It, Make Money

The ability to locate your photos quickly is critical for professional success. Without an organized system, your images—and opportunities—are lost. Embrace tools and workflows prioritizing searchability because the faster you find them, the quicker you can profit.